... is unsupported by any legal authority and "is contrary" to N.J.S.A. 42:2B-4. Arco's reconsideration motion was decided without oral argument. The ... alternate name as provided in subsection b. of this section. [ N.J.S.A. 42:2B-4(a).] The certification of registration of an alternate name must ... the particular activities to be conducted using the alternate name." N.J.S.A. 42:2B-4(b). We turn to Point I, in which Arco argues ... whether Sinowest is an "alternate name" properly registered pursuant to N.J.S.A. 42:2B-4; 3) whether Sinowest is the "same entity" as CFC, either ...