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Date: November 22, 2024 Fri
Time: 11:51 am
Time: 11:51 am
Results for media campaign
3 results foundAuthor: Arthur, Joy Title: 'It's Not OK!' in Paeroa : A local campaign to raise awareness of the effect of alcohol-fuelled family violence on the children of Paeroa Summary: This is a report about the Paeroa ‘It’s Not OK!’ family violence primary prevention campaign that ran over a four month period from September 2012 to January 2013. The project focused on raising awareness about the effect of alcohol fuelled family violence on children and facilitating sustainable change in community attitudes using messages from the campaign. There were 26 local champions promoting campaign messages on billboards, posters and slide-shows, as well as at several community events. Campaign messages also featured in the media and on local radio stations. Research for this report included a review of current literature on community mobilization and interviews with the campaign organizing committee, the champions and members of the public attending the launch of the campaign. A street survey was conducted toward the end of the campaign period to ascertain community awareness of the campaign, as well as any changes in community attitudes attributable to the campaign messages. Pre and post campaign police callouts to incidents of family violence and the knowledge and use of support services are also examined in the report for indications of a change in community attitudes toward family violence issues. The launch and street surveys revealed raised awareness of family violence issues in the Paeroa Community. A majority of participants displayed a good overall knowledge of campaign messages, particularly those featuring the local champions, and were able to identify where to go for support with family violence issues. Reports from the champions and the working party contained anecdotal evidence of local families making significant changes in their attitudes toward family violence. There is also evidence of a change from the Collaborative Case Management (FVIARS) Project for Paeroa which reveals a considerable decrease in the number of family violence incidents attended by police post campaign compared with the same period pre-campaign, as well as fewer family violence callouts involving alcohol.  Overall, the evaluation of the project reveals an inclusive, culturally sensitive campaign that has successfully used local role models to raise awareness of the effect of alcohol fuelled family violence on those in the community.  The champions also played a key part in motivating others in the community to make a change in their attitude toward family violence.  The ‘It’s Not OK in Paeroa!’ campaign is an excellent example of a programme that has used community strengths to meet community needs and one that has the potential to contribute a good deal toward future campaigns. Recommendations for use in future campaigns include:  Recognizing the importance of the champions’ role in this and other projects by developing a tool-kit to assist organizing committees in recruiting, training and supporting them.  Extending the campaign time-frame to facilitate ongoing support for local activists who wish to ‘refresh’ campaign messages in the community. Details: Christchurch, NZ: Alcohol Advisory Council, 2013. 54p. Source: Internet Resource: Accessed August 8, 2013 at: http://www.nzfvc.org.nz/sites/nzfvc.org.nz/files/paeroa-report-2012.pdf Year: 2013 Country: New Zealand URL: http://www.nzfvc.org.nz/sites/nzfvc.org.nz/files/paeroa-report-2012.pdf Shelf Number: 129578 Keywords: Alcohol Related Crime, Disorder (New Zealand)Child Abuse and NeglectFamily ViolenceMedia CampaignPublicity Campaign |
Author: Nussio, Enzo Title: Deterring delinquents with information: Evidence from a randomized poster campaign in Bogota Summary: In this article, we test whether an isolated information campaign can deter criminals by appealing to their apprehension risk perception. A randomized trial was conducted around 154 high crime housing blocks in Bogota. With support of the Colombian Police, half of the blocks were exposed to a three month poster campaign reporting the number of "arrests around this street block" and half to a no-treatment control condition. The main outcome measure (total registered crime) and secondary outcome measures (calls to the emergency line for thefts and attacks, and minor wrongdoings) were provided by the Police. Additionally, trust in police, security perception, and police performance perception were measured among residents and workers in the treatment and control areas (N = 616) using a post-treatment survey. Measures were analyzed with linear regression analysis and two-sample t-tests. Over the course of the treatment period, premeditated crime was reduced, while spontaneous crime remained unchanged. Overall levels of crime were not significantly altered. Also, a moderate crime reduction is detectable during the first month of the treatment period. The posters were highly visible (93% of respondents in the treated areas recalled them) and positively received (67% "liked" them). Perceptions of security and police among locals improved, though not significantly. Inherent among residents of Bogotá is a pervasive feeling of impunity and low trust in authorities, making the city a hard test case for an offender-targeted advertising campaign. Initial reductions of crime and overall reductions of premeditated crime are thus noteworthy. These results align with key principles of apprehension risk updating theory. Details: PLosONE, 33(7): 1-20 Source: Internet Resource: Accessed August 30, 2018 at: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0200593&type=printable Year: 2018 Country: Colombia URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0200593&type=printable Shelf Number: 153311 Keywords: Delinquency PreventionDeterrenceMedia Campaign |
Author: Green, Donald P. Title: Countering violence against women at scale: A mass media experiment in rural Uganda Summary: Violence against women (VAW) is widespread in East Africa, with almost half of married women experiencing physical abuse. Those seeking to address this policy issue confront two challenges. First, some forms of domestic violence are widely condoned; majorities of men and women believe that a husband is justified in beating his wife in a variety of scenarios. Second, victims and bystanders are often reluctant to report incidents to authorities. Building on a growing literature showing that education-entertainment can change norms and behaviors, we present experimental evidence from a media campaign attended by over 10,000 Ugandans in 112 villages. In randomly assigned villages, video dramatizations discouraged VAW and encouraged reporting. Results from interviews conducted several months after the intervention show no change in attitudes condoning VAW yet a substantial increase in willingness to report to authorities, especially among women, and a decline in the share of women who experienced violence. Details: Unpublished paper, 2019. 37p. Source: Internet Resource: Working paper, 2019: Accessed May 8, 2019 at: https://www.poverty-action.org/sites/default/files/publications/GreenWilkeCooper2019.pdf Year: 2019 Country: Uganda URL: https://www.poverty-action.org/sites/default/files/publications/GreenWilkeCooper2019.pdf Shelf Number: 155698 Keywords: Domestic ViolenceFamily ViolenceIntimate partner ViolenceMedia CampaignPublicity CampaignRural AreasViolence Against Women |