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Date: November 22, 2024 Fri
Time: 11:36 am
Time: 11:36 am
Results for social marketing campaigns
1 results foundAuthor: Horsfall, Briony Title: Are Social Marketing Campaigns Effective in Preventing Child Abuse and Neglect? Summary: Social marketing campaigns are a common strategy for raising awareness about social problems such as child abuse and neglect. However, questions have been raised about the role social marketing campaigns could play, and their potential efficacy in the prevention of child abuse and neglect and in supporting vulnerable children and families. In this NCPC Issues paper, evidence for the impact of media-based social marketing campaigns related to child protection, parenting and child abuse prevention are examined. Details: Melbourne: Australian Institute of Family Studies, 2010. 28p. Source: Internet Resource: NCPC Issues, No. 32: Accessed October 29, 2010 at: http://www.aifs.gov.au/nch/pubs/issues/issues32/issues32.pdf Year: 2010 Country: International URL: http://www.aifs.gov.au/nch/pubs/issues/issues32/issues32.pdf Shelf Number: 120134 Keywords: Child Abuse and NeglectMedia CampaignsPublicity CampaignsSocial Marketing Campaigns |