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This case can also be found at 353 N.J. Super. 494 or 803 A.2d 639.

(NOTE: The status of this decision is Published.) Version


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APPROVAL OF THE APPELLATE DIVISION


                            SUPERIOR COURT OF NEW JERSEY
                            APPELLATE DIVISION
                            A-0566-98T1

IN THE MATTER OF THE NEW JERSEY
INDIVIDUAL HEALTH COVERAGE
PROGRAM'S READOPTION OF
N.J.A.C. 11:20-1 ET SEQ.



        Argued November 14, 2001 - Decided May 24, 2002
        Approved for Publication June 25, 2002

        Before Judges Stern, Eichen and Parker.

        On appeal from the New Jersey Individual
        Health Coverage Program Board of Directors.

        John M. Pellecchia argued the cause for
        appellants CIGNA Health Care of Northern
        New Jersey, Inc., CIGNA Health Care of
        New Jersey, Inc., and Connecticut General
        Life Insurance Company (Riker, Danzig, Scherer,
        Hyland & Perretti, attorneys; Mr. Pellecchia
        and Mary Kathryn Roberts, of counsel;
        Kris Ann Cappelluti, on the brief).

        Eleanor Heck, Deputy Attorney General, argued
        the cause for respondent New Jersey Individual
        Health Coverage Program Board of Directors
        (John J. Farmer, Jr., Attorney General,
        attorney; Nancy Kaplen, Assistant Attorney
        General, of counsel; Ms. Heck, on the brief).

        Thomas P. Weidner argued the cause for
        intervenor-respondent The United States Life
        Insurance Company (Windels Marx Lane & Mittendorf,
        attorneys; Mr. Weidner and Samuel G. Destito,
        of counsel; David F. Swerdlow and Angelo A.
        Stio III, on the brief).

    The opinion of the court was delivered by
STERN, P.J.A.D.


    CIGNA Health Care of Northern New Jersey, CIGNA Health Care of New Jersey and Connecticut General Life Insurance Company (collectively referred to as "appellants" or "CIGNA") appeal from the re-adoption on August 7, 1998 of the Individual Health Coverage Program ("IHCP" or "IHC Program") regulations by the New Jersey Individual Health Coverage Program Board of Directors ("Board").See footnote 11 We granted U.S. Life Insurance Company the right to intervene.See footnote 22
    CIGNA argues (1) because the IHCP is "an association of private health insurers and not a state agency," the Board "is not authorized to promulgate regulations," (2) "the readoption with amendments of N.J.A.C. 11:20-1 et seq. is invalid because the IHC program failed to follow the legislatively mandated procedure for adopting these rules and procedures," (3) "the IHC Program's good faith marketing, second-tier assessment and contested case procedures unlawfully exceed its statutory authority and conflict with the requirements of IHC Act," (4) "the IHC Program's good faith marketing and second-tier assessment requirements are arbitrary, capricious and lead to an unreasonable result" and (5) "even assuming that the IHC Program's good faith marketing condition is authorized by statute, it nonetheless fails to contain appropriate standards for carriers seeking to comply with its provisions." We hold that the Board has the power to promulgate regulations and that the "good faith marketing" regulation is valid, but that the "second-tier assessment" with respect to those carriers receiving pro rata first-tier exemptions is invalid. Our holding invalidates N.J.A.C. 11:20-2.17, as amended effective August 7, 1998, and we do not address how the Board may make up any "shortfall" with respect to any second-tier assessment actually imposed thereunder.
I.

    The Board was established by the Individual Health Insurance Reform Act, N.J.S.A. 17B:27A-2 to -16.5 ("the Act"), to oversee and regulate a program designed to make individual health care coverage available and affordable for those not in a group.See footnote 33 See, generally, In the Matter of Individual Health Coverage Program, 302 N.J. Super. 360, 363-66 (App. Div. 1997); Health Maintenance Org. of N.J. v. Whitman, 72 F.3d 1123, 1124-26 (3d Cir. 1995). It does so by assessing those health insurance carriers that do not meet their requirements of enrollment and do not show a good faith effort to do so. CIGNA challenges the amended regulations "as an unlawful act of the Individual Health Coverage Program." Specifically, it contends that, because the program is funded only by assessments against the "health insurers members" and "no public funds are used in the mission or administration of the IHC Program, . . . the IHC Program is not a state agency and does not possess the power to promulgate the regulations at issue or to adjudicate contested cases." It further challenges the "good faith marketing precondition to obtaining a statutory pro rata exemption for the obligation of loss sharing" and the "second-tier assessment" of carriers which is designed "to redistribute among non-exempt insurers the losses not shared by exempt and pro rata exempt insurers." CIGNA argues:
        In the re-adoption with amendments at issue, the IHC Program added these unlawful procedures and its contested case procedures . . . Each of these provisions exceed the IHC Program's statutory authority and conflicts with the IHC Act. Finally, the IHC Program failed to follow the specific procedures set forth in the IHC act for the taking of actions. Accordingly the IHC Program's actions are invalid.

        [Footnote omitted.]

CIGNA therefore asks that the "readoption should be declared null and void, the IHC Program should be directed to readjudicate the loss sharing program for every year since 1993 without the use of the ultra vires procedures, and the IHC Program should be directed to adopt its lawful procedures as a Plan of Operation pursuant to the IHC Act." CIGNA tells us that "no hardship will result from a readjudication because the IHC has yet to finally adjudicate the losses for any year since 1992."
    The Board emphasizes that the legislation gave it the power to adopt regulations which it claims were drafted to "further and maximize the Legislature's intent in enacting the IHC Act _ namely, to increase the availability of health-insurance coverage in the individual market across as wide a spectrum of that market as possible," that the regulations are not arbitrary and capricious, that the good faith marketing requirement provides adequate standards for compliance and that there is no basis to invalidate the regulations.
    
II.

    The IHCP was created pursuant to the Act, adopted in 1992, see See footnote 44
    Under the Act, all insurance companies, health service corporations and health maintenance organizations authorized or licensed to issue health benefit plans in New Jersey are "members" of the IHCP, N.J.S.A. 17B:27A-2, -4, and are required to "offer individual health benefits plans" "as a condition of issuing health benefits plans in this State." N.J.S.A. 17B:27A-4(a).See footnote 55 The plans shall be offered on an "open enrollment, community rated basis," See footnote 66
        [Emphasis added.]
Accordingly, members that satisfy their prescribed enrollment targets pay no assessment and are exempted from the assessment. N.J.S.A. 17B:27A-12(d)(6). However, as just quoted, the Act mandates that a member pay a "pro rata" assessment for any "differential between the minimum number . . . and the actual number" of "non-group" persons insured. N.J.S.A. 17B:27A-12(d)(5).
    When the Act was first adopted in 1992, it had a phase-in process for granting exemptions. N.J.S.A. 17B:27A-12(d)(6)(a)- (c), deleted by L. 1997, c. 146, § 6. At that time the Act provided:
            A carrier that applies for the exemption shall be deemed to be in compliance with the requirements of this subsection if:
            (a) by the end of calendar year 1993, it has enrolled or insured at least 40% of the minimum number of non-group persons required;
            (b) by the end of calendar year 1994, it has enrolled or insured at least 75% of the minimum number of non-group persons required; and
            (c) by the end of calendar year 1995, it has enrolled or insured 100% of the minimum number of non-group persons required.
That phase-in ended in 1995, and as quoted above, 25 N.J.R. 4180-4274. These initial regulations were in force during the Act's phase-in period during which a health insurer could obtain a full exemption from the IHCP loss assessment by writing the fixed percentage of the minimum required coverage. The regulations also followed the Act's language governing pro rata assessments for those who did not write their required amount of individual coverage as then provided in 25 N.J.R. 4196; 26 N.J.R. 1296 (amending N.J.A.C. 11:20-9.5(b) to N.J.A.C. 9.5(f)).]
    In 1994, the Board adopted regulations regarding the procedures for granting and denying exemptions, including a regulation establishing the formula for assessing IHCP losses to members. 26 N.J.R. 1507-09. Specifically, N.J.A.C. 11:20-2.17 provided:
            (c) The Board shall determine each member's assessment amount by multiplying the member's market share, or adjusted market share as applicable, by the total reimbursable net paid losses for the preceding calendar year, except that no member shall be liable for an assessment amount greater than 35 percent of the total reimbursable net paid losses for that calendar year.
            1. . . . Members' market shares shall be adjusted in consideration of the following factors, if necessary:
            i. A member that has been granted a final exemption under N.J.A.C. 11:20-9.5 shall not be assessed for any portion of the total reimbursable net paid losses.
            ii. A member that has been granted a pro rata exemption under N.J.A.C. 11:20-9.5 shall be liable for an assessment determined by multiplying the total amount of reimbursable losses (program losses) for the preceding calendar year by the ratio of the member's net earned premium to the net earned premium of all members for the preceding calendar year multiplied by a fraction, the numerator of which is the difference between the minimum number of non-group persons allocated to the member by the Board and the number of non-group persons actually enrolled or insured by the member and the denominator of which is the minimum number of non-group persons allocated to the member by the Board.
        [ 26 N.J.R. 1508 (N.J.A.C. 11:20-2.17 (1994)).]
    The regulation also established what became known as "the second-tier assessment," to make up any shortfalls because of the Act's declaration in 26 N.J.R. 1508 (N.J.A.C. 11:20-2.17 (1994)).]
    In 1994, the Board also adopted N.J.A.C. 11:20-9.6 which required members to submit a report to the Board detailing the efforts they undertook to market and sell individual health benefits plans in order for the Board to determine whether that member made a good-faith effort to enroll the minimum number of individuals. 26 N.J.R. 2737-38. Later in 1994, the Board amended N.J.A.C. 11:20-9.6 by adding standards by which the Board would review submissions of marketing reports for a determination of whether the members had undertaken a good-faith marketing effort. 26 N.J.R. 4193-94. This regulation was also in effect when N.J.S.A. 17B:27A- was amended in 1997.
    Relevant sections of the Act were amended in 1997. L. 1997, c. 146. Therein, the Legislature (1) changed the assessment cycle to a "two year calculation period" beginning on January 1, 1997, (2) removed the provisions concerning the "phase in" compliance and the 35% limit on any carrier's share of IHCP losses, and (3) deleted the relevant provisions of 30 N.J.R. 2581-2605 (July 20, 1998). On July 10, 1998, the Board held a hearing on the proposal. Appellants submitted a written objection challenging the Board's status as a state agency and asserting "[t]he IHC Program lacks the rule-making authority to adjudicate contested cases." Appellants also challenged the Board's proposed procedures governing the assessment of carriers for reimbursable losses and the grant or denial of pro rata exemptions, including the Board's requirement that members submit reports concerning their good- faith marketing efforts.
    On August 4, 1998 (filed August 7, 1998), the Board re- adopted the regulations with amendments. 30 N.J.R. 3289. Thereunder, N.J.A.C. 11:20-2.17 establishes a methodology for imposing first or preliminary assessments and the second-tier assessments, the latter of which is challenged on this appeal. N.J.A.C. 11:20-2.17 provides:
         Assessments for total reimbursable net paid losses for two-year calculation periods beginning with 1997 and 1998
            (a) The IHC Program Board may assess members for reimbursable net paid losses as may be necessary, pursuant to its authority under N.J.S.A. 17B:27A-11a and according to the procedures set forth in this Temporary Plan.
            (b) The IHC Program Board shall determine the preliminary total reimbursable net paid losses, if any, for the preceding two-year calculation period based upon the information submitted by members no later than March 1 of the year immediately following each two-year calculation period. . . .
            1. The total reimbursable net paid losses of the preceding two-year calculation period shall be the aggregate of the reimbursable net paid losses for all members reporting net paid losses for that two-year calculation period.
            2. Prior to receiving reimbursement for net paid losses, a member must meet the performance standards set forth at N.J.A.C. 11:20-10.
            (c) The Board shall determine each member's assessment amount by multiplying the member's market share, or adjusted market share as applicable, by the total reimbursable net paid losses for the preceding two-year calculation period. The portion of assessment amounts forgiven to those members granted a final (full or pro rata) exemption shall be redistributed to carriers not receiving a final (full or pro rata) exemption as described in (c)3 below . . . .
            1. The IHC Program Board shall determine each member's market share by comparing the member's net earned premium for all health benefits plans for the preceding two-year calculation period to the net earned premium of all members for the preceding two-year calculation period as reported by each member . . . . Members' market shares shall be adjusted in consideration of the following factors, if necessary:
         i. A member that has been granted a full exemption under N.J.A.C. 11:20-9.5 shall not be assessed for any portion of the total reimbursable net paid losses.
         ii. A member that has been granted a pro rata exemption under N.J.A.C. 11:20-9.5 shall be liable for an assessment determined by multiplying the total amount of reimbursable losses (program losses) for the preceding two-year calculation period by the ratio of the member's net earned premium to the net earned premium of all members for the preceding two-year calculation period multiplied by a fraction, the numerator of which is the difference between the minimum number of non-group persons allocated to the member by the Board and the number of non-group persons actually enrolled or insured by the member, taking into account the limitations on counting Medicaid recipients and Medicare cost and risk lives, and the denominator of which is the minimum number of non-group persons allocated to the member by the Board. A carrier that has been granted a pro rata exemption under N.J.A.C. 11:20-9.5 shall not be liable for that portion of the loss assessment that is reapportioned as a result of the granting of final (full or pro rata) exemptions.
            . . . .
         3. Assessment amounts for members granted a final (full or pro rata) exemption by the Board shall be redistributed to the other members not receiving a final (full or pro rata) exemption. The distribution shall be based on an adjusted market share of the members not receiving a final (full or pro rata) exemption. This adjusted market share shall be the ratio of the member's net earned premium to the net earned premium of all members not receiving a final (full or pro rata) exemption for the preceding two-year calculation period. This additional redistributed portion of the assessment shall be determined by multiplying the total amount of redistributed reimbursable losses from those carriers receiving a final (full or pro rata) exemption for the preceding two-year calculation period by the carrier's market share as adjusted by this paragraph.
        [N.J.A.C. 11:20-2.17 (emphasis added).]
    As we understand the regulations, all carriers are responsible for the first or preliminary assessment unless they have been granted a full exemption. Carriers that write less than their full minimum requirement are responsible for a pro rata assessment. Any shortfall in collections to be used for the reimbursement of IHCP losses, when established, is to be collected and distributed through a "second-tier" assessment. However, any carrier that received either a full or pro rata exemption from the first or preliminary assessment is not subject to the second-tier assessment.
    The methodology and procedures for granting final (full or pro rata) exemptions from the initial assessment are found in N.J.A.C. 11:20-9.5:
        Procedures for granting or denying final (full or pro rata) exemptions
            (a) A member granted a conditional exemption shall be granted a full exemption from assessments for reimbursements for losses for the two-year calculation period in which the conditional exemption was granted if the Board determines that the information filed by the member pursuant to (b) below evidences that the member has enrolled or insured 100 percent of the minimum number of non-group persons allocated to it by the Board for that two-year calculation period.
            (b) So that the Board can determine whether the member has satisfied its minimum enrollment share, members seeking final (full or pro rata) exemptions shall report to the Board, on or before March 1 of the year following each two-year calculation period, the number of non-group persons covered by that member on the last day of each calendar quarter of the preceding two-year calculation period . . . .
            . . . .
            (f) Members receiving full exemptions from the Board shall not be liable for any portion of any assessments for reimbursements for losses for the two-year calculation period for which the full exemption is granted. The Board shall determine, in writing, whether the member is granted a final (full or pro rata) exemption on or before the date that the Board issues bills for assessments for reimbursements for losses for that two-year calculation period.
            1. A member granted a conditional exemption that enrolls or insures fewer than the minimum number of non-group persons allocated to it by the Board, but has enrolled or insured at least 50 percent of the minimum number of non-group persons allocated to it by the Board, shall be granted a pro rata exemption from assessments for reimbursements for losses based upon the percentage of the minimum number of non-group persons actually enrolled or insured by the member.
            2. A member granted a conditional exemption that enrolls or insures fewer than 50 percent of the minimum number of non-group persons allocated to it by the Board must demonstrate in writing, pursuant to N.J.A.C. 11:20-9.6, that the member has made a good faith effort to enroll or insure the minimum number of non-group persons allocated to it by the Board. The member shall be granted a pro rata exemption from assessments for reimbursements for losses based upon the percentage of the minimum number of non-group persons actually enrolled or insured by the member only if the Board finds that the member has made a good faith effort to enroll or insure its minimum number of non-group persons. The Board shall not grant a pro rata exemption to the member if it finds that the member has not made a good faith effort to enroll its minimum share, and the Board shall notify the member in writing as to its reasons for not granting the member a pro rata exemption on or before the date that the Board issues bills for assessments for reimbursements for losses for that two- year calculation period.
            (g) Members denied a pro rata exemption from assessments for reimbursements for losses may, within 20 days of the date of the Board's ruling, appeal the Board's determination and request a hearing pursuant to the procedures set forth at N.J.A.C. 11:20-20.2.
            (h) A member requesting a hearing by the Board shall remain liable for the full amount of any assessments for reimbursements for losses issued to it by the Board, until and unless the Board makes a finding that the member is liable for a pro rata assessment only, including any interest that may accrue.
    The effect of the regulations, as we understand them, is to grant a full exemption from assessment to carriers that enroll or insure 100 percent of the minimum number of individuals allocated to them by the Board. Pro rata exemptions are granted to all members that insure at least fifty percent of the minimum number of individuals allocated to them. Members that insure less than fifty percent of their target amount may also obtain a pro rata exemption, but they must meet the Board's good-faith-marketing requirements, which provide in N.J.A.C. 11:20-9.6:
        Good Faith Marketing Report
            (a) In order for the Board to determine whether a carrier has made a good faith marketing effort as required by N.J.A.C. 11:20-9.5(f)2, members that have received conditional exemptions from assessments for reimbursable losses and have enrolled less than 50 percent of the minimum number of non- group persons determined by the Board shall submit to the Board a marketing report on or before July 1 of the year immediately following the two-year calculation period to which the conditional exemption applies containing the following information pertaining to advertising, marketing and promotion efforts in direct support of sales of standard individual health benefits plans in New Jersey during the two-year calculation period and the calendar quarter immediately preceding the two-year calculation period to which the conditional exemption applies provided such efforts were directed toward sales during the two-year calculation period to which the exemption applies:
            1. With respect to print media, the names of newspapers, magazines or other print media, including billboards, in which advertising was placed; the number of times an advertisement appeared in each; the dates those advertisements appeared; the size of the advertisements in each; copies of such advertisements; the total cost of print media advertising;
            2. With respect to broadcast media, the names of television stations, radio stations, or cable television franchises over which commercial advertising appeared; the number of times a commercial advertisement was broadcast or played, the time of day and the duration of each; audio or video tapes of such commercial advertisements; the total cost of such broadcast media advertising;
            3. With respect to direct marketing by mail or telephone, the number of mailings distributed or calls placed; the approximate dates of the mailings or telephone calls; the geographic areas to which the mailings or calls were addressed; copies of the mailing or scripts of the telephone calls; the total cost of direct marketing through mail or telephone solicitation;
            4. With respect to sales through producers licensed by the State of New Jersey, details of efforts to recruit and educate producers to sell standard health benefits plans; the number of producers through whom such sales were made; the total cost of commissions and other incentives paid to producers for sales of standard health benefits plans;
            5. With respect to other forms of marketing or promotion of standard health benefits plans, describe the methods of media used; the frequency of use; the total cost of such efforts;
            . . . .
            (c) The Board will review the marketing reports submitted and determine that a carrier has made a good faith marketing effort as required by N.J.A.C. 11:20-9.5(f)2 if the carrier has demonstrated that it has either:
            1. Undertaken a significant media advertising or other marketing campaign, in proportion to its minimum enrollment share, in direct support of sales of standard individual health benefits plans in New Jersey; or
            2. Undertaken significant efforts, in proportion to its minimum enrollment share, to educate licensed insurance producers about its standard individual health benefits plans in New Jersey and offered to pay competitive commission schedules for sales of such plans and competitive rates.
            (d) A member's failure to file the marketing report described in (a) may result in the Board's denial of a final exemption from assessment for reimbursable losses.
III.

    Appellants contend that the Board had no authority to promulgate any regulations because the IHCP is merely an association of private health insurers and not a state agency. Specifically, appellants argue that the Board cannot exercise the powers of a state agency because it has broad proprietary powers of a private insurance company, including the powers to enter into contracts, and to hire employees and consultants, to sue and to be sued, to borrow money independently of the State, and have those debts carried on the books of the loaning carriers. N.J.S.A. 17B:27A-11. Appellants also emphasize that the IHCP is funded exclusively by the assessment of its carrier members and not from state funds. Appellants further claim that the Board is not a state agency as defined by the Administrative Procedure Act ("APA") in 124 N.J. 32, 50 (1991), "a participant in a highly regulated industry must anticipate that its profit levels can be capped or even reduced by changes in government regulation." In fact, in concluding that the "'pay or play' concept with respect to the individual health benefits insurance market built into the statute is a legitimate device to ensure that health insurance coverage is made available to individual residents of this state who are unable to obtain group or employer-based health insurance coverage," In re Indiv. Health Coverage, supra, 302 N.J. Super. at 369, Judge Kimmelman cited In re American Reliance Ins. Co., 251 N.J. Super. 541 (App. Div. 1991), certif. denied, 127 N.J. 556 (1992), which rejected a constitutional attack on the assessment of automobile insurers "in order to create a funding mechanism to cover losses incurred with respect to coverage provided for high-risk drivers." The formula, which involved "a concept not too dissimilar from the 'pay or play' scheme written into the IHC Act," id. at 370, was known to the Legislature and upheld in American Reliance before this Act was adopted. Compare Aetna Ins. Co. v. Trans Am. Trucking Serv., Inc., 261 N.J. Super. 316, 320 n.4 (App. Div. 1993) (Compensation Rating and Inspection Bureau, "CRIB," was not a governmental agency because its member insurance companies choose CRIB's officers, committee members, and employees as representatives of the insurance industry). While four of the IHCP Board members are selected by IHCP member carriers and represent the industry, the Commissioner of Banking and Insurance must approve the selection, and a majority of the Board is composed of the Commissioner, or her designee, and four public members chosen by the Governor, with the advice and consent of the Senate. N.J.S.A. 17B:27A-10(b).See footnote 77
Accordingly, the Board was created as a public entity administered by representatives of the public to assure that the public interest is best servedSee footnote 88 and protected.     
    Both the case law relating to control of an entity and the legislative history of the IHCP require us to reject appellants' claims that the Board was not created as a state agency for rule making purposes.
    When the Act was first enacted in 1992, the Legislature expressly provided that "[t]he board shall, pursuant to the provision of the 'Administrative Procedure Act,' P.L. 1968, c. 410 (C.52:14B-1 et seq.) promulgate rules and regulations necessary to effectuate the provisions of sections 1 through 15, inclusive of this act." L. 1992, c. 161, § 16. Although the following year the Legislature repealed this particular provision, L. 1993, c. 164, § 12, it continued the Board's rule making authority by inserting N.J.S.A. 52:14B-5 which deals with rule making. In addition, the 1997 amendment to See footnote 99
    An agency may enforce a statutory provision without promulgating a rule pursuant to the provisions of the APA, if there is an adequate statutory standard for the guidance of the administrative agency. Airwork Serv. Div. v. Dir., Div. of Taxation, 97 N.J. 290, 300-01 (1984), cert. denied, 471 U.S. 1127, 105 S. Ct. 2662, 86 L. Ed.2d 278 (1985). In such a case, the policy will not be held invalid for failure to meet rule making procedural requirements. Id. at 301. 89 N.J. 540, 545-46 (1982). Here, the Legislature had substantial time in which to declare that the Board does not have the status of a state agency or the jurisdiction to exercise rule making power.
    Appellants next claim that the Board is not a state agency because it was not established "in" a specific department of the Executive. The Legislature's intent was to place the Board "in, but not of" the Department of Banking and Insurance. See N.J. Const. art. V, § 4, ¶ 1 ("[a]ll executive and administrative offices . . . shall be allocated among and within" principal departments in state government). See also N.J. Executive Com'n on Ethical Standards v. Byrne, 238 N.J. Super. 84, 89-90 (App. Div. 1990) (discussing "in, but not of"); In re Executive Com'n on Ethical Standards Re: Appearance of Rutgers Attorneys, 222 N.J. Super. 482, 485-86 (App. Div. 1988) (explaining the origin of "in, but not of"), rev'd on other grounds, 116 N.J. 216 (1989). In fact, the Commissioner or her designee is required to "serve as an ex officio member on the board", See footnote 1010 To the contrary, the Board has the express regulatory and adjudicatory authority to, among other things, (1) assess member carriers their share of program losses and administrative expenses, N.J.S.A. 17B:27A-16.1 and the Administrative Procedure Act ("APA"), N.J.S.A. 52:14B-1 to -15. Specifically, appellants argue that the Board "den[ied] the public a fair opportunity to comment on proposed rules or regulations" because the proposed regulations were not published in the New Jersey Register until ten days after both the public hearing was held and the public comment period had expired.
     N.J.S.A. 17B:27A-16.1 embodies an independent, expedited rule making procedure. In order to use that procedure, 30 N.J.R. 3289 (Sept. 8, 1998).
    As the Legislature, in N.J.S.A. 17B:27A-16.1, established a specific mechanism for adopting or re-adopting the IHCP regulations incident to the 1997 legislation and the Board adhered to that procedure, we must reject appellants' contention that the Board violated the authorized procedure for adopting or amending its regulations.
V.

    The specific challenges to two of the regulations pose different issues and one of them has merit.
A.

    Appellants contend that the good-faith marketing requirements in N.J.A.C. 11:20-9.5(f)(2) and 11:20-9.6
(1) exceed the Board's rule making authority; (2) are arbitrary, capricious and unreasonable; and (3) lack appropriate standards. While our conclusion may be debatable, we reject these contentions.
    Appellants argue that there is no specific authority in the Act for the Board to impose a good-faith marketing requirement in order for a carrier to receive a pro rata exemption. They contend that the Board lacked the authority to establish the good-faith marketing requirement and argue that N.J.A.C. 11:20- 9.5(f)(2) and 11:20-9.6 are, in any event, inconsistent with the requirements of law.See footnote 1111
    The Act requires the "fair, reasonable and equitable" sharing of program losses in a "proportionate" manner. 158 N.J. 211, 222 (1999), Mayflower Securities Co., Inc. v. Bureau of Securities, 64 N.J. 85, 92-93 (1973), we conclude that the Board did not exceed its authority by imposing the good-faith marketing requirements. The Legislature's goal was to increase the availability of individual health insurance coverage, spread the cost of insuring high-risk individuals among New Jersey's entire health insurance industry, reduce the cost of individual health care coverage, and increase profitability of the health care market. In re Indiv. Health Coverage, supra, 302 N.J. Super. at 363-65, 369-70; Health Maint. Org. of N.J., Inc. v. Whitman, supra, 72 F. 3d at 1123-26. Therefore, the Board's development of a program that gives incentives and requires carriers to prove that they made a good- faith effort to enroll their target amount of individual or non- group policyholders during a given calculation period is consistent with the Legislature's intent in establishing the Act and a legitimate component in the determination of the "minimum number" of persons to be covered by each carrier. Stated in "plain language," we have already upheld the "pay or play" program; a carrier must "pay" unless it "plays," and we see no reason in the statute why it cannot be required to show that it really "played," or tried to "play," when it fell more than 50% short.
    Indeed, the Board adopted the good-faith marketing requirement in 1994, which was well before the Legislature amended N.J.S.A. 17B:27A-12 in 1997. Accordingly, the Legislature could have ended or changed that policy in 1997, but chose not to do so, and "an agency's construction of a statute over a period of years without legislative interference will under appropriate circumstances [particularly when the statute is otherwise revised] be granted great weight as evidence of its conformity with the legislative intent." Malone v. Fender, 80 N.J. 129, 137 (1979). See also Body-Rite Repair Co. v. Director, Div. Taxation, supra, 89 N.J. at 545-46. Thus, despite the reference to pro rata assessments in 152 N.J. 137, 149 (1997). See also N.J. League of Municipalities, supra, 158 N.J. at 222 (presumption of validity). Indeed, "[a] finding that an agency acted in an ultra vires fashion in adopting regulations is generally disfavored. Particularly, in the field of insurance, the expertise and judgment of the [agency head] may be given great weight." New Jersey Coalition of Health Care Prof'ls, Inc. v. New Jersey Dep't of Banking and Ins., 323 N.J. Super. 207, 229 (App. Div.) (citations omitted), certif. denied, 162 N.J. 485 (1999). Consistent with this principle, the Supreme Court has also held that "the grant of authority to an administrative agency is to be liberally construed in order to enable the agency to accomplish its statutory responsibilities, and that the courts should readily imply such incidental powers as are necessary to effectuate fully the legislative intent." New Jersey Guild of Hearing Aid Dispensers v. Long, 75 N.J. 544, 562 (1978). On the other hand, we are not bound by an agency's interpretation of its governing statute or other resolution of a purely legal issue, and we cannot sustain a regulation inconsistent with the legislative will. Greenwood v. State Police Training Center, 127 N.J. 500, 513 (1992); Mayflower Securities, supra.
    As we previously developed, when the IHCP was first adopted in 1992, it contemplated that all carriers would be liable for any assessments required to make up any shortfall due to the fact that no carrier could be liable for an assessment which exceeded 35% of the aggregate net paid losses of all carriers. See footnote 1212 See footnote 1313 In this connection, we also note that in deleting See footnote 1414
    By allowing carriers with pro-rata exemptions to completely avoid the second-tier assessment, the shortfall that was initially created by the Board's granting of exemptions in the first place is magnified among only those carriers that are already paying without any exemption, and only those carriers. However, the Act does not authorize the Board to further penalize carriers who are not entitled to any exemption. The Act penalizes them by prohibiting an exemption but does not require them to underwrite the entire program.
    The Board urges us to apply any holding invalidating a regulation prospectively. Since the appeal challenges only the 1998 re-adoption of, or amendments to, the regulations, we decline to apply our decision to the assessments made prior to that year or its "two year calculation period." We are told by appellants that actual assessments have not yet been made under the 1998 regulations. In any event, we do not address the impact of our decision on any carrier that has already paid a second- tier assessment under the invalidated regulation. Nor do we address how the Board may endeavor to collect any "short fall" which may flow from this decision. We leave initial consideration of the impact of our decision to the Board incident to its revision of the regulation.
VI.

    We find no need to address any further contentions in this written opinion. R. 2:11-3(e)(1)(D),(E). Except as provided herein with respect to the second-tier assessment embodied in N.J.A.C. 11:20-2.17, the regulations promulgated by the IHCP Board are upheld.


Footnote: 1    1There were other revisions in 1998. We address only the regulations attacked on this appeal.
Footnote: 2    2The challenge to the re-adoption of the regulations followed the denial, after a hearing, of CIGNA's challenge to its Individual Health Care Board's 1996 loss assessment. On this appeal, however, we do not address that assessment or any other issue concerning contested facts including the impact of our decision on any assessment which may have been imposed under the new regulations. We leave to appellants and the intervenor the right to address these issues to the Board in light of our conclusion that the Board has jurisdiction to hear those issues.
Footnote: 3    3Portions of the Act, including N.J.S.A. 17B:27A-12, were amended in 1997 by L. 1997, c. 146. Unless otherwise noted, all references are to the Act in its current form.
Footnote: 4    4Neither N.J.S.A. 17B:27-10 nor N.J.S.A. 17B:27-11 was amended in 1997.
Footnote: 5    5The carrier "shall offer . . . a choice of five individual health benefit plans" as detailed in the Act. Footnote: 6    6Among other things, the sentence commencing "[p]ursuant to regulations adopted by the board" was added by the 1997 legislation, L. 1997, c. 146, § 6.
Footnote: 7    7Footnote: 8    8The intervenor notes that the industry representatives have a financial conflict of interest in granting and denying pro rata exemptions based on "good-faith marketing" because they may represent competitor entities. Intervenor claims that Board members use their influence to pick and choose which carriers will receive such exemptions in order to change the distribution of losses. There may be some merit to the contention, see, e.g., In re Appeal of Progressive Cas. Ins. Co., 307 N.J. Super. 93 (App. Div. 1997), but in light of our holding regarding the powers of the Board and the carrier's resulting ability to challenge a specific assessment or denial of exemption on a case specific basis, including the ability to assert a specific conflict of one or more Board members in a given case, we cannot void the regulations on that ground. We also note that the Commissioner must "assure that all members of the program are fairly represented" on the Board, Footnote: 9    9We bypass consideration of whether the separate or alternative expedited procedure supports the Board's claim that the Legislature intended to supplement and enhance the Board's authority on behalf of the State.
Footnote: 10    10We do not have to pass upon the scope of the Board's adjudicatory authority in this opinion which deals with the promulgation of regulations. We merely conclude that the definition of "action" in Footnote: 11    11There is no challenge to the specific criteria, including the fifty percent trigger to the "good-faith" requirement of N.J.A.C. 11:20-9.5(f)(2), -9.6, if it is otherwise valid. Nor does this appeal involve a challenge to the denial of appellants' request for a good-faith exemption or their 1996 assessment based on the denial of the exemption. In light of our prior holding concerning the Board's powers, those subjects are reserved for consideration in the proper forum. We note, however, that our holding, infra, regarding the second-tier assessment may also affect appellants' overall attack on the regulations even if rules of prospectivity do not grant them relief for any assessment before 1998 or its two year calculation period.
Footnote: 12    12Carriers that issue individual benefit plans must report their earned premiums, claims paid and administrative expenses to the Board, and if the claims paid and administrative expenses exceed the premiums collected and investment income thereon, the excess constitutes the carrier's "net paid loss." N.J.S.A. 17B:27A-12(a)(1)(b).
Footnote: 13    13It is also inconsistent with the limited pro rata assessment embodied in N.J.S.A. 17B:27A-12(d)(5).
Footnote: 14    14We do not preclude the Board's consideration of granting a pro rata exemption on the second-tier.



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