87 N.J.L.J. 741
                                        November 19, 1964

OPINION 58

Advertising
Chamber of Commerce Directory

    Request is made for our opinion as to whether or not a listing of attorneys by name, address and telephone number in a "Business,
Professional and Industrial Directory and Map" customarily issued by a chamber of commerce of a municipality "is consonant with the Canons of Professional Ethics (Canons 27 and 43) in view of N.J. Advisory Committee on Professional Ethics, Opinion 46, 87 N.J.L.J. 449 (1964)."
    We have reviewed copies of certain correspondence and other material submitted with the inquiry as well as a copy of the directory itself.
    In our Opinion 46 it was stated: "Since it appears that the purpose of the booklet sponsored by the Chamber of Commerce referred to in the instant inquiry was in part, at least, for advertising purposes, there is little doubt that it would be improper for an attorney to permit his name to be listed... ."
    There is printed on the cover page of the copy of the directory in question, amidst other wording "Shop (name of municipality) First!" There is also an emblem of the particular chamber of commerce printed on the cover page with the words: "Patronize Members Displaying This Emblem." Inside the booklet on the first page it is stated: "Patronize Your Neighbor." On the second page, which is where the attorneys' names, addresses and telephone numbers are listed under the subcaption "Lawyers," appears the phrase "Your Friendly Local Merchants." On the third page next to the chamber of commerce emblem it is stated: "Please Patronize Members Displaying This Insignia"     
    We conclude that the listing in this directory falls within the scope of the condemnation in our Opinion 46 and is, therefore, professionally improper. Canons of Professional Ethics, Canon 27.