PAGENO="0001"
COMPETITIVE PROBLEMS IN THE
DRUG INDUSTRY
~7O ~
HEARINGS
BEFORE THF
SUBCOMMITTEE ON MONOPOLY
OF THE
SELECT COMMITTEE ON SMALL BUSINESS
UNITED STATES SENATE
NINETIETH CONGRESS-SECOND SESSION
AND
NINETY FIRST CONGRESS-FIRST SESSION
ON
PRESENT STATUS OF COMPETITION IN THE
PHARMACEUTICAL INDUSTRY
PART 10
DECEMBER 11 17 18 19 1968 AND JANUARY 23 1969
0
Printed for the use of the Select Committee on Small Business
U S GOVERNMENT PRINTING OFFICE
81-280 WASHINGTON : 1969
OL/ ~7'~/
For sale by the Superintendent of Documents U;S Government Printing Office
Washington D C 20402 Price $1 50
PAGENO="0002"
SELECT COMMITTEE ON SMALL BUSINESS-i9OTH CONGRESS
[Created pursuant to S. Res. 58, 81st Cong.]
GEORGE A. SMATHERS, Florida, Chairman
JOHN SPARKMAN, Alabama JACOB K. JAVITS, New York
RUSSELL B. LONG, Louisiana HUGH SCOTT, Pennsylvania
WAYNE MORSE, Oregon NORRIS COTTON, New Hampshire
ALAN BIBLE, Nevada PETER H. DOMINICK, Colorado
JENNINGS RANDOLPH, West Virginia HOWARD H. BAKER, JR., Tennessee
B. L. BARTLETT, Alaska MARK 0. HATFIELD, Oregon
HARRISON A. WILLIAMS, Ja., New Jersey
GAYLORD NELSON, Wisconsin
JOSEPH M. MONTOYA, New Mexico
FRED R. HARRIS, Oklahoma
WILLIAM T. MCINAItNAT, ~8taff Director and General Counsel
MoNoPoLY SUBCOMMITTEE
GAYLORD NELSON, Wisconsin, Chairman
JOHN SPARKMAN, Alabama
RUSSELL B. LONG, Louisiana
WAYNE MORSE, Oregon
GEORGE A. SMATHERS, Florida
BENJAMIN GORDON, ~8taff Economist
ELAINE C. Dva, Research As8lstant
SELECT COMMITTEE ON SMALL BUSINESS-91ST CONGRESS
(Created pursuant to 5, Res. 58, 81st Cong.]
ALAN BIBLE, Nevada, Chairman
JOHN SPARKMAN, Alabama JACOB K. JAVITS, New York
RUSSELL B. LONG, Louisiana PETER H. DOMINICK, Colorado
JENNINGS RANDOLPH, West Virginia HOWARD H. BAKER, Ja., Tennessee
HARRISON A. WILLIAMS, Ja., New Jersey MARK 0. HATFIELD, Oregon
GAYLORD NELSON, Wisconsin ROBERT DOLE, Kansas
JOSEPH M. MONTOYA, New Mexico MARLOW W. COOK, Kentucky
FRED R. HARRIS, Oklahoma THEODORE F. STEVENS, Alaska
THOMAS J. McINTYRE, New Hampshire
MIKE GRAVEL, Alaska
Cnasrsa H. SMITE, Staff Director and General Counsel
MoNoPoLY SUBCOMMITTEE
*Ex officio member.
GAYLORD NELSON, Wisconsin, Chairman
MARK 0. HATFIELD, Oregon
ROBERT DOLE, Kansas
MARLOW W. COOK, Kentucky
JACOB K. JAVITS,* New York
BENJAMIN GoRDON, Staff Economl8t
ELAINE C. Dvr, Clerical Assistant
HUGFI SCOTT, Pennsylvania
MARK P, HATFIELD, Oregon
JACOB K. JAVITS, New York
JOHN SPARKMAN, Alabama
RUSSELL B. LONG, Louisiana
THOMAS J. McINTYRE, New Hampshire
ALAN BIBLE,* Nevada
(II)
PAGENO="0003"
CONTENTS
Statement of- Page
Ayd, Dr. Frank J., Jr., FAPA, editor, International Drug Therapy
Newsletter, 912 West Lake Avenue, Baltimore, Md 4144
Baehr, Dr. George, chairman, Public Health Council of the State of
New York and distinguished service professor, Mount Sinai School
of Medicine City University of New York, 625 Madison. Avenue,
New York, ~ST.Y 4061
Bean, Dr. William B., professor of medicine, and head, Department of
internal medicine, University of Iowa College of Medicine,. Iowa
City, Iowa 3916
Faulkner, Dr. James M., chairman, committee on publications,
Massachusetts Medical Society, 535 Boylston Street, Bostor~,
Mass 4050
Ingelfinger Dr Franz J, editor, the New England Journal of Medi
cine, 10 Shattuck Street, Boston, Mass 4017
Lowinger, Dr Paul, associate professor psychiatry Wayne State
University School of Medicine and chief of the outpatient service
of the Lafayette Clinic, 951 East Lafayette, Detroit, Mich - 3997
McGill, Dr. Clinton S., private physician, Suite 711-715 Medical-
Dental Building, Portland, Oreg - 4084
Nichols, Dr. George, Jr., clinical professor of medicine, Harvard
Medical School; consultant in medicine, Boston City Hospital; and
senior associate in medicine, Peter Bent Brigham Hospital, Boston,
Mass - 3977
SALIENT EXHIBITS
Article, "Selling Drugs by `Educating' Physicians," by Dr. C. D. May,
from the Journal of Medical Education, volume 36, No. 1, January
196L - - - - - - - - * 3938
Article, "The Medical Profession and the Drug Industiy `by Dr W B
Bean, from Ethical Issues in Medicine, pp. 227-248 3957
Letter to Benjamin Gordon, staff economist, Select Committee on Small
Business, U.S. Senate, from Dr. Lloyd C. Miller, director of revision,
U.S. Pharmacopeia, dated December 10, 1968, re impressions of article
"The Generic Inequivalence of Drugs" 3966
Letter to Senator Gaylord Nelson, chairman, Subcommittee on Monopoly,
from Dr. Lloyd C. Miller, director of revision, U.S. Pharmacopeia,
dated March 6, 1969 with accompanying letter to Dr Alan B Varley 3967
Richardson Merrell article and interdepartmental memorandums - 3970-73
I etter to Benjamin Gordon, staff economist, Select Committec on Small
Business U S Senate, from J H Killian Legislative Attorney American
Law Division, Library of Congress re responsibility of director to
stockholders 3973
Letter to Dr Paul Lowinger department of psychiatry Wayne Statc
University School of Medicine, from Dr. Herbert L. Ley, Jr~, Director,
Bureau of Medicine, FDA, dated March 29, 1968, with accompanying
chart 4008
Letter to Attorney General, Department of Justice, from William W.
Goodrich, Assistant General Counsel, Food and Drug Division, dated
June 5, 1961, re institution of criminal proceedings against Wallace &
Tiernan, Inc - 4010
Letter to Attorney General, Department of Justice, from William W
Goodrich, Assistant General Counsel, Food and Drug Division, dated
April 20 1964 re institution of criminal proceedings against McNeil
Laboratories, Inc.. 4012
(III)
PAGENO="0004"
Iv
Letter to William W. Goodrich, Assistant General Counsel, Department Page
of Health, Education, and Welfare, from Herbert J. Miller, Jr., Assistant
Attorney General, Criminal Division, Department of Justice, dated
September 28, 1964, re proposed prosecution against McNeil Labora-
tories, Inc 4015
Letter to Senator Gaylord Nelson, chairman, Subcommittee on Monopoly,
from Dr. Maurice R. Nance, medical director, research and development
division Smith Kline & French Laboratories dated February 20 1969
re testimony of Dr. Lowinger 4016
Brief summary for Erythrocin Erythromycm 4042
Article Advertisements of Antibiotics by Dr Calvin M Kunin and
Richard Hunter, University of Virginia School of Medicine, from the
New England Journal of Medicine (correspondence), vol. 277, No. 20 - - - 4042
Article, "Advertisements of Antibiotics," by Joseph E. Grady, Ph. D. and
Kurt F Stern, M 5, department of microbiology, Upjohn Co, from
the New England Journal of Medicine (correspondence), vol. 278, No.
20 ~4043
New England Journal of Medicine rate schedules 4043-47
Article, "The Generic Inequivalence of Drugs," by Dr. Alan B. Varley,
from the Journal of the American Medical Association, volume 206, No.
8, November 18, 1968 4071
Editorial, "Generic Drugs and Therapeutic Equivalence," by Dr. Dale G.
Friend, from the Journal of the American Medical Association, volume
206, No. 8, November 18, 1968- 4077
Editorial, "Disease Drugs Cause," from the New England Journal of
Medicine, volume 279, No 23 December 5, 1968_ - - -- 4078
Letter to Dr Philip R Lee, Assistant Secretary for Health and Scientific
Affairs, Department of Health, Education, and Welfare, from Dr.
George Baehr, chairman, Public Health Council of the State of New
York, dated November 27, 1968, re cost of out-of-hospital prescription
drugs as a medicare benefit 4079
Memorandum to Senator Gaylord Nelson, chairman, Subcommittee on
Monopoly, from Benjamin Gordon, staff economist, Select Committee on
Small Business, U.S. Senate, dated April 15, 1968, re testimony of
Dr. McGill 4085
29 remedial letters (Dear Doctor) to all physicians from leading drug
firms 4115-29
Drug efficacy study of the National Academy of Sciences*NatiOnal Re
search Council, NDA 6655 (6D302) 4131
Statement, "A Practicing Physician Looks at the Nelson Hearings,' re
marks by Dr Clinton S McGill Portland Oreg, before Pharmaceutical
Manufacturers Association, New York Hilton Hotel, December 3, 1968 4138
Letter to Senator Gaylord Nelson, chairman, Subcommittee on Monopoly,
from Dr. Clinton S. McGill, private physician, dated March 28, 1968,
requesting to appear at subcommittee hearings 4141
Letter to Dr. Clinton S. McGill, private physician, from Senator Gaylord
Nelson, chairman, Subcommittee on Monopoly, dated April 29, 1968,
re reply to request 4141
Affidavit of Mrs Beulah L Jordan, employee, William S Merrell Co,
Cincinnati Ohio dated March 13, 1962 - - - - 4142
Letter to Subcommittee on Monopoly, Select Committee on Small Busi
ness, U.S. Senate, from Glenn Markus, Legislative Reference Service,
Library of Congress, dated January 16, 1969, re origin of certain drugs
used in the treatment of mental illness 4150
Letter to Benjamin Gordon, staff economist, Select Committee on Small
Business, U.S. Senate, from Dr. Stanley F. Yolles, Director, Health
Services and Mental Health Administration, Public Health Service,
Department of Health, Education, and Welfare, dated January 22, 1969,
re contributions by NIMH and VA to development of psychotropic and
antidepressant drugs 4155
Chart, rise and fall of State and local government mental hospital popula-
tion,1960-66 4172
Chart, inpatient population at Boston State Hospital, 1957-66 - - - 4172
Chart, Boston State Hospital prescriptions for outpatients, 1958-66 - - - 4173
Chart, Boston State Hospital psychopharmaceuticals, 1953-63 - - 4173
PAGENO="0005"
V
Memorandum to Senator Gaylord Nelson, chairman, Subcommittee on Page
Monopoly, from Benjamin Gordon, staff economist, Select Committee
on Small Business, U.S. Senate, dated April 15, 1969, re Dr. Frank Ayd's
connectiOn with the pharmaceutical industry 4174
APPENDIXES
I. Article, "Brief Recording-Acute Renal Failure After Drip-Infusion
Pyelography," by L. A. Bergman, M.B., B. Sc., M.R.C.P., M. R.
Ellison, M.D., and G. Dunea, M.B., M.R.C.P., from the New
England Journal of Medicine, volume 279, No.23, December 5, 1968~... 4174B
II. Article, "Chronic Nitrofurantoin Pulmonary Reaction-Report of
Five Cases," by E. C. Rosenow III, M.D., R. A. DeRemee, M.D.,
and D. E. Dines, M.D., from the New England Journal of Medicine,
volume 279, No. 23, December 5, 1968 4175
III. Article, "Renal Failure and Interstitial Nephritis Due to Penicillin
and Methicillin," by D. S. Baldwin, M.D., B. B. Levine, M.D.,
R. T. McCluskey, M.D., and G. R. Gallo, M.D., from the New
England Journal of Medicine, volume 279, No. 23, December 5, 1968_ 4183
IV. Statement of Dr. Donovan F. Ward, practicing physician, Dubuque,
Iowa 4195
V. The MER-29 Case:
Statement by T. M. Rice, Acting Chief Inspector, Buffalo
District, Food and Drug Administration,. U.S. Department of
Health, Education, and Welfare 4202
Statement by E. I. Goldenthal, Ph. D., Acting Deputy Director,
Office of New Drugs, Bureau of Medicine, Food and Drug
Administration, U.S. Department of Health, Education, and
Welfare, with accompanying Curriculum Vitae 4204
Statement by R. C. Brandenburg, .Director, Office of Certifica-
tion Services Office of Associate Commissioner for Compliance,
Food and Drug Administration, U.S. Department of Health,
Education, and Welfare 4210
Pharmacology review, dated August 19, 1959 4211
Incomplete letter to William S. Merrell Co., dated September 14,
1959 4211
Dr. Murray's letter to Dr. Epstein, dated September 24, 1959~ 4211
Memorandum of conference, dated October 6, 1959 4212
Dr. Murray's letter to Dr. Epstein, dated October 13, 1959 4212
Memorandum of conference, dated October 16, 1959 4213
FDA letter to William S. Merrell Co., dated November 6, 1959. 4214
Dr. Goldenthal's memorandum to Dr. Talbot, dated February 23,
1960 4214
Dr. Murray's letter to Dr. Goldenthal, dated February 29, 1960~ 4215
Incomplete letter to William S. Merrell Co., dated March 28,
1960 4216
Conditionally effective letter to William S. Merrell Co., dated
April 19, 1960 4216
Effective letter to William S. Merrell Co., dated May 12, 1960 - 4217
Dr. Nestor's letter to William S. Merrell Co., dated October 23,
1961 4218
Dr. Goldenthal's memorandum to Dr. Nestor, dated November
7,1961 4218
Memorandum of conference, dated November 13, 1961 4219
Drug warning letter, dated November 27, 1961 4219
Report of the visit to the William S. Merrell Co., dated April 9,
1962 4220
Report of the visit to the William S. Merrell Co., dated April 10,
1962 4224
Dr. Goldenthal's memorandum to Division of Regulatory Man-
agement, dated April 11, 1962 4226
Suspension order of NDA 12-066, dated May 22, 1962 4226
Drug warning letter, dated December 1, 1961 4227
PAGENO="0006"
VI
V. The MER-29 Case-Continued
Memorandums to Bureau of Field Administration from Cm- Page
cinnati District, dated:
February 13, 1962 4228
February 27, 1962 4228
March 14, 1962 4229
April 12, 1962 4237
April 17, 1962 4238
April24, 1962 4239
May 4, 1962 4242
May 5, 1962 4245
May 30, 1962 4249
June 19, 1962 4251
June 20, 1962 4252
The United States of America v. The Wm. S. Merrell Co.,
Richardson-Merrell, Inc., H. W. Werner, E. F. Van Maanen,
W. M. King, Criminal No. 1211-63 (Special Grand Jury sworn
in on July 2, 1963) 4254
Richardson-Merrell interdepartment memoranda and corre-
spondence 4264-96
HEARING DATES*
December 11, 1968:
Morning session 3911
December 17, 1968:
Morning session 3975
December 18, 1968:
Morning session 3997
December 19, 1968:
Morning session 4049
January 23, 1969:
Morning session 4081
Afternoon session 4144
The testimony for May iS, 16, 17, June 7 and 8, 1967, appears in pt. 1 of these hearings; the testimony
for June 27 28 29 July 24 and Aug 8 10 1967 appears in pt 2 of these hearings the testimony for Sept
13, 14, 29, and Oct. 13, 1967, appears in pt. 3 of tbese hearings; the testimony for Oct. 31, Nov. 9, 15, 16, and
28 1967 appears in pt 4 of these hearings the testimony for Dec 14 19 1967 Jan 18 19 and 25 1968
appears in pt. 5 of these hearings; the testimony for Nov. 29, 1967, Feb. 6, 8, 27, 28, and 29, 1968, appears
in pt. 6 of these hearings; the testimony for Apr. 23, 24, and May 1, 1968, appears in pt. 7 of these hearings;
the testimony for May 2, 3, and Sept. 17, 1968, appears in pt. 8 of these hearings; the testimony for Sept. 18,
19, and 25, 1968, appears in pt. 9 of these hearings.
PAGENO="0007"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
WEDNESDAY, DECEMBER 11, 1968
US SENATE,
MoNoPoLY SUBCOMMITTEE OF THE
SELECT COMMITTEE ON SMALL BUSINESS,
Washington, D C
The subcommittee met, pursuant to call, at 10 20 a m, in room `318,
Old Senate Office Building, Senator Gaylord Nelson (chairman of
the subcommittee) presiding.
Present: Senator Nelson.
Also present: Benjamin Gordon, staff economist; and Elaine C.
Dye, research assistant.
Senator NELSON. The hearings of the Monopoly Subcommittee of
the Senate Small Business Committee will come to order.
After a brief statement by the chairman, we will hear from the dis-
tinguished Dr. William B. Bean.
There is growino concern, as reflected in medical literature as well
as in testimony be~ore our subcommittee, that the medical profession
has forfeited too much responsibility for the continuing education of
physicians to the pharmaceutical industry and that the increasingly
close financial relationship between the industry and the medical pro-
fession may be contrary to the best interests of the profession and
the public.
The purpose of the series of hearings we are undertaking this week
`md next is to explore further the questions raised in this regard, par
ticularly as they involve the ethical implications, possible conflicts of
interest, and professional responsibility, as, for example, in some of
the following situations:
When many physicians base their prescribing practices, to a large
extent-I don't think anybody knows exactly to what extent-on
information supplied them by industry salesmen-detail men-and
other commercial sources.
When many physicians prescribe dangerous drugs for nonindicated
purposes. For example, during the past year a highly dangerous drug
was prescribed by doctors-this was chlorampherncol-for 3.5 to 4
million people in the United States. Yet, testimony from eminent
medical authorities who appeared before the subcommittee indicated
that no more than 10 percent-at the most-should have received it.
When many doctors prescribe drugs without adequate knowledge
of the costs of these drugs relative to other drugs which have the same
action.
3911
PAGENO="0008"
3912 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
When many medica' organizations and publications-national, local,
and student-are substantially dependent on income derived from in
dustry advertising
When many doctors lend their names for articles and letters written
by members of the pharmaceutical industry
The implications for the medical profession and the public when
the so called independent giveaway sheets and journals-which are
easy to read and subsist entirely on drug advertismg-are becoming
a factor of some importance in the physicians' education.
When influential doctors or pharmacy educators, particularly in
high academic positions, are stockholders and/or serve as policy-
setting members of boards of drug corporations Since these men are
in a position to mold the attitudes of other doctors and to make policy
decisions in key medical and pharmaceutical organizations, might
there not be a conthct of interest here ~ What are the ethical impli
cations when doctors and pharmacy educators do not make known
their industry affiliations ~
As long a~o as January of U~61, Dr Charles D May, of the Depart
mont of Pediatrics of Columbia University, in an article in the Journal
of Medical Education entitled "Selling Drugs by `Educating' Physi-
cians," 1 asked
Is the public hkeiy to benefit if practicing physicians and medical educators
must perform their duties amidst the clamor and striving of merchants seeking
to increase the sale of drugs by conscripting education in the service of
promotion?
Is it prudent for physicians to become greatly dependent upon pharmaceutical
manufacturers for support of scientific journals and medical societies for enter
tainment and now also for a large part of their education'?
Do all concerned realize the hazard of arousing the wrath of the people by
an unwholesome entanglement of doctors with the makers and sellers of drugs'?
In an article in Ethical Issues in Medicine,2 Dr. William Bean, our
witness today, of the University of Iowa Medical Center, stated that:
The physician who is in the pay of pharmaceutical manufacturers is in no
position to keep public confidence in his objectivity The editors and owners of
medical journals which depend so heavily upon advertising are vulnerable and
not only must be above taint but like Caesar s wife above suspicion
n its efforts to study the far reaching implications of these and
related problems, the Monopoly Subcommittee of the Senate Small
Business Committee has invited several highly respected senior physi
cians-whose integrity and courage to be forthright are well known
to their peers-to present their views on these and other matters con-
cerning these questions.
We are pleased to welcome this morning Dr. William Bean, who
is a widely known medical authority and is the former chairman of
the section on Internal Medicine of the American Medical Association
Doctor, do you have for the record a biographical sketch ~
Dr BEAN I didn't bring one with me I can get one for you and
send it if you want
Senator NELSON. If you would, please. We would simply like to
have it in the record at the beginning of your testimony for the ref er-
ence of those who read the record.
- (A biographical sketch was subsequently received and follows:)
1 See article beginning at p. 3928, infra.
2 See article beginning at p. 3957, Infra.
PAGENO="0009"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3913
BIoGRAPHIC DATA-WILLIAM BENNETT BEAN M D
PERSONAL
Professor of Medicine and Head of Department of Internal Medicine, University
of Iowa, College of Medicine, Iowa City, Iowa, 1948-
Residence: 723 Bayard Street, Iowa `City, Iowa.
Date of Birth: 8 November 1909 at Manila, Ph~iiippi'ne Islands. Son of Robert
Bennett Bean, M.D., and Adelaide L. Martin. (Biography of father was in Who's
Who in America, American Men of Science, Who's Important in Medicine.)
Married: Abigail Shepard, 17 June 1939.
Children R Beiinett 25 March 1941 Margaret Harvey 9 July 1944 John
Perrin 25 April 1946
DEGREES
B A Univer~uty of Virginia 1932 M D University of Virginia 1935
Diplomate American Board of Internal Medicine 1947
Diplomate, American Board `of Nutrition, 1951.
ACADEMIC AND HOSPITAL APPOINTMENTS
Student Instructor in Anatomy, University of Virginia School of Medicine
1932-1933, 1933-4934, and 1934-1935.
Intern, Medical Service, John's Hopkins Hospital, 1935-1936.
Assistant Resident Physician Boston City Hospital 1936-1937
leaching Fellow Thorndike Memorial Laboratory Boston 1936-1937
Teaching Fellow in Medicine Harvard University 1936-1937
Senior Medical Resident Cincinnati General Hospital 1937-1938
Instructor in Medicine Cincinnati Medical College 1938-1940
Fellow in Nutrition Cincinnati Medical College 1938-1940
Assistant Professor of Medicine University of Cincinnati Medical Collegc
1940-1947
Medical Examiner for Draft Boards, 141-1942.
Assistant Attending Physician, Cincinnati General Hospital, 1941-1946.
Assistant Visiting Physician, Hillman Hospital, Birmingham, Alabama, 1940-
1942.
Clinician Out patient Department Cincinnati General Hospital 1946-1948
Attending Physician Cincinnati General Hospital 1946-1948
Associate Professor of Medicine University of Cincinnati College of Medicine
1947-1948
Senior Medical Consultant Veterans Administration 1947-
Physician in Chief University Hospitals Iowa City Iowa 1948-
Special Consultant Iowa Selective Service 1949-
Special Consultant Iowa Heart Disease Control Board 1949-
HONORS
John Horsley Memorial Prize University of Virginia 1944
Groedel Medal, American College `of `Cardiology, M'ay 1961.
American Medical Writers Association Award for Distinguished Service in
Medical Journalism as Editor in Chief of the Archives of Internal Medicine Octo
ber 1962.
Gold Headed Oane University of California June 1964
Citation Boston City Hospital Seventy Fifth Anniversary June 1964
University of Sydney Medal for Lambie Dew Oration March 1966
ITS ARMY
Director, Hot Room Research, Armored Medical Research Laboratory, Fort
Knox, Kentucky, 1942-1943.
Director, Medical Research, Amored Medical Research Laboratory, 1943-
1945.
Director, Nutrition Research Team, Pacific Theater, 1945.
Commanding Officer, Armored Medical Research Laboratory, 1945-1946.
Captain, MC AUS 8 August 1942; Major 30 March 1944; Lt Colonel 26 February
1946; discharged 28 May 1946.
Commendation Ribbon 1946
PAGENO="0010"
3914 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Special Consultant to Surgeon General, US. Army, 1954-.
Consultant to the Surgeon General, US Army, Advisory Committee to the
Surgeon General of the Army on Nutrition, 1959.
EDITORSHIPS
Assistant Editor, Nutrition Reviews, 1945-1946.
Editorial Board, Book Review Editor, Cincinnati Journal of Medicine, 1946-
1948.
Associate Editor, Journal of Clinical Investigation, 1947-1952.
Editorial Board, Journal of Laboratory and Clinical Medicine, 1948-1954.
Associate Editor, Diseases of the Chest, 1951-1961.
Editor-in-Chief, Monographs in Medicine, Williams & Wilkins Co., 1951-1952.
Editorial Board, The Journal of Medical Education, 1953-1956.
Editorial Board Archives of Internal Medicine 1953-
Fditorial Board Medicine 1953-
Advisory Board American Journal of Clinical Nutrition 1955-1959
Editorial Board, Pharos, 1955-1962.
Advisory Board, Resident Physician, 1955-1962.
Book Review Editor, AMA Archives of Internal Medicine, 1955-1962.
Editorial Board, Perspectives in Biology and Medicine, 1957-.
Contributing Editor Encyclopedia Britannica
Medical Editor Stedman s Medical Dictionary 1958-
Editorial Board American Journal of Clinical Nutrition 1960-1961
Editor in Chief Archives of Internal Medicine 1962-1967
Fditorial Consultant Modern Medicine 1964-1967
Editorial Board Familiar Medical Quotations Little Brown & Co 1964-
Editorial Consultant Dictionary of American Portraits 1964
Consulting Editor Stedman s Medical Dictionary 20th Ed (1961) 21st Ed
(1966) Williams & Wilkins Co Baltimore
University of Iowa Editorial Board reappointed June 1906-
Editor in Chief CMD (Current Medical Digest) 1967-
Consulting Editor in Medicine for Medical Aspects of Human Sexuality 1967-
COMMITTEES AND BOARDS
Scientific Board of Directors The National Vitamin I oundation 1950-1953
Assocrite Member Commission on Liver Disease of the US Army Respiratory
Disease Commission, 1949-1952.
Executive Committee on Scientific Council American Heart Association Inc
1951-1954
Committee on Borden Award 1953-1955
Committee on Abraham Flexner Award 1958 Chairman 1959
Association of American Medical Colleges; Section of Olinical Cardiology,
American Heart Association 1954-1958
Study Section, General Medicine, National Institutes of Health, 1957; Chair-
man 1958-1961
National Advisory Committee, Grand Rounds Television Programs, 1957-1963.
Board of Regents National Library of Medicine 1958-1961 Chairman 1960-
1961 re ippointed to the National Library of Medicine 1965-
Iiiternational Committee on Clinical Cardiovascular Disease, American Col-
lege of Chest Physicians, 1960-.
Judging Committee Theobald Smith Award AAAS (Amer Assoc Advance
ment of Science) 1960-1962
Inter-Study Section Committee on Influenza Research, National Institutes of
Health, 1960-1961.
Governor for the state of Iowa of the American College of Cardiology, 1962-
1968.
Member, Pan American Medical Association Council on Cardiovascular Dis-
eases, 1965-.
Regional Representative, University of Virginia Alumni Fund, Inc., Oct. 1966.
VISITING PROFESSORSHIPS
Provide~ice Hospital Prrn idence RI 1955
Ohio State University School of Medicine Columbus Apr 1955
Georgetown University School of Medicine, Washington, DC, Nov 1955.
PAGENO="0011"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3915
Mt. Sinai Hospital, Miami Beach, Fla, Sept 1956.
Visiting Professor and Acting Chief of Department, Bowman Gray School of
Medicine, Winston-Salem, NC, Apr 1958.
Visiting Professor and Acting Head of Department of Medicine, University of
Georgetown College of Medicine, Washington, DC, Apr 1958.
Visiting Professor and Acting Head, Washington University School of Medi-
cine, St. Louis, Mo, Nov 1958.
Visiting Professor of Internal Medicine, Head of Department of Medicine pro
tern, Washington Medical Center, Washington, DC, May 1959.
Lackland Air Force Base Hospital, Department of Medicine, Texas, Apr 1959.
University of Utah School of Medicine, Salt Lake City, Utah, Dec 1959.
Baylor Medical School, Houston, Tex, Mar 1960.
University of Mississippi School of Medicine, Jackson, Mar 1960.
University of Oregon, Portland, Apr 1950.
University of Oklahoma College of Medicine, Oklahoma City, Nov 1960.
Johns Hopkins School of Medicine, Baltimore, Md, 1963.
Sir Norman Paul Visiting Professor, University of Sydney Medical School
and Sydney Hospital, Sydney, Australia, Mar 1966.
Visiting Professor, Tampa General Hospital, Fla, Oct 1966.
Second Master Teachers Course, San Diego, Calif, Feb 1967.
Visiting Professor of History of Medicine and Internal Medicine University
of Virginia, School of Medicine, Charlottesville (Grant from the Univ Va and
Josiah Macy Foundation) Feb 1, 1968/July 31, 1968.
Visiting Professor of Medicine, Medical College of Georgia, Augusta, May 22-
23, 1968.
SOCIETIES
Raven Society, University of Virginia, 1932; Alpha Omega Alpha, 1934; Central
Society for Clinical Research, 1938, Council 1947-49, Vice President 1950, Presi-
dent 1950-51; American Society of Tropical Medicine, 1938; Sigma Xi, 1939.
American Heart Association, 1940; American Association for the Advancement
of Science, 1940, Fellow 1952, Vice President and Chairman of Section N, 1957;
American. Medical Association, Fellow 1941, Chairman, Section. of Internal Medi-
cine, 1958-59; Ohio State Medical Society, 1941; American Society for Clinical
Investigation, 1942, Council 1949-51; Association `of Military Surgeons, 1943;
Charter Member Medical and Jockey Society of the Interior Valley of North
America, 1946; Association of American Medical Colleges, 1948; American
College of Physicians Fellow 1948 Ex Gov Iowa State Medical Society 1948
Chairman of Section of Internal `Medicine, 1958-59; Iowa Heart Association,
1948, President 1951; Tuberculosis and Health Association, 1948; Central Inter-
urban Clinical Club, 1948, President 1958-59, Archaeology Institute of America,
Iowa Chapter, 1948, President 1955-57; Iowa Clinical Medical Society, 1949;
World Medical Association, 1949.
Association of American Physicians, 1950; Society of Experimental Biology
and Medicine, 1950; Research Club, University of Iowa, 1950; American Associa-
tion for the Study of Liver Diseases, 1950 (Charter Member) ; American Clinical
and Olimatological Association, 1951, Council 1956-59, Vice-President 1963, PresI-
dent 1967 Council 1968-71 American Association of Medical History 1952
American College of Chest Physicians, Fellow 1954. Ex-Gov. Ta; The Horse Shoe
Club, Regional President, 1954; Consultant in Internal Medicine to Surgeon
General US Army 1954 American Medical Writers Association Fellow 1958
Dallas S'outhern Clinical Society, Honorary Member, 1954; Society of Medical
Consultants to the Armed Forces, 1954; `American College of Sports Medicine,
1954, Charter Member; New York Academy of Sciences, Fellow 1956; American
Academy of Political and Social Science, 1955; Royal Society of Medicine, Fellow,
London, 1958; Consultant on Advisory Committee to the Surgeon General of the
US Army on Nutrition, 1959; The Nockian Society, 1959.
American Society for Clinical Nutrition, Council 1960, President 1962-63; Con-
sultant in the Survey of Medical Research in VA Hospitals, `Division of Medical
Sciences, National Academy of Sciences, 1960; History of Science Society, 1960;
American Institute of Nutrition, 1960; The Honorable Order of Kentucky
Colonels (rank of Colonel), 1963; Stuart and Tudor Club, Johns Hopkins Uni-
versity, 1963; The John Fulton Society,' 1963; Hobart Hare Society, Jefferson
Medical School, 1964; Board of Direct'ors, National ,Association for Standard'
Medical Vocabulary, 1964; Sydney Hospitallers, 1966; American College Cardi-
ology, Fellow 1967. Ex-Gov; Fellow, Council on Clinical Cardiology, American
PAGENO="0012"
3916 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Heart Association, 1963; The Osler Club of London, 1967; Member, History of
Medicine Section Richmond Academy of Medicine, Virginia, 19G8; Honorary
member, Milton Anthony Medical Society, Univ Georgia Medical College, 1968.
BOOKS
Osler Aphorisms: Collected by Robert Bennett Bean, M.D. Edited by William
Bennett Bean, M.D. Schuman, Inc, NYC, September 1951.
Osler Aphorisms: Reprinted by Charles C. Thomas, Springfield, Ill., Septem-
ber. 1961.
Osler Aphorisms Third printing by Charles C Thomas Springfield Ill June
1968.
Monographs in Medicine, Series I: Edited by William Bennett Bean, M.D.,
Williams & Wilkins Co Baltimore Md November 1952
Omphalosophy and Worse Verse: William B. Bean, M.D., privately printed,
Iowa City, January 1955.
Vascular Spiders and Related Lesions of the Skin: Edited by William Bennett
Bean, M.D., Charles C. `Thomas, Springfield, Ill., December 1958.
Aphorisms From Latham: Collected and edited by William B. Bean, M.D.
The Prairie Press, Iowa City, October 162.
Rare Diseases and Lesions-Their Contributions to Clinical Medicine William
B. Bean, M.D. Charles `C. Thomas, Springfield, Ill., 1967.
Senator NELSON Dr Bean, we are very pleased to have you appear
here today. You are' free to present your testimony in any way you
wish, and in any event, all of it will be printed in the record, and if
you desire to elaborate or extemporize on anything that you have in
your printed presentation, feel free to do so 1
I assume that as questions occur to the chairman you would have no
objection to interruptions.
Dr BEAN Very well
Senator NELSON Thank you very much, Doctor
STATEMENT OP D1~ WILLIAM B BEAN, PROFESSOR OP MEDICINE,
AND HEAD, DEPARTMENT OP INTERNAL MEDICINE, UNIVERSITY
OP IOWA COLLEGE OP MEDICINE
Dr BEAN Senator Nelson, ladies, and gentlemen, I am here as an
individual, and although I have many connections and affiliations, as
a teacher, as a physician who is in a consulting practice, as a former
editor of a number of journals, and as a member of the editorial board
of four or five still today, and as someone who has done a certain
amount of research and investigation, I have a broad background of
interest in the problems presented
As I commented' in my first paragraph, this sort of testifying I find
extremely difficult and distasteful, simply because it puts one in the
position of perhaps thinking he is a little better than others or being a
critic of your family if you will Nonetheless, I think that someone
must take responsibility in these matters, and I have done so in the
past, and I suppose I `shall do so in the fu'ture, even though I find it
difficult. .
Some 18 years ago I was president of the Central Society for Clinical
Research, and addressed myself to a number of prcthlems that I
thought were important in American medicine. These had to `do with
medical education, with licensing, with specialty boards
1 See prepared statement beginning at p 3927 infra
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3917
I included a paragraph on the moral responsibility to be intelligible,
which I think is not always adhered to by people in various positions
in the world `where they should be intelligible, and I `had the following
`to say about the role which more or less willy-nilly detail men from
drug firms had come to take in the postgraduate education of physi-
cians in the country. I said as follows:
What is the most effective general `teaching today at the postgraduate level?
In sorrow we must admit that `the artistic and artful brochures of wealthy
pharmaceutical houses, sped on by a crusading band of detail men, have effec-
tively taken over graduate teaching. The blandishments of advertising, siren
song of the purveyor of pills, now that there really is a multitude of specifics,
puts professional judgment in a sorry place. Harnessed to' the lightning strokes of
lay publicity, the demand for new miracle drugs often conies from radio or
newspaper coaching, and `the practitioner, fearing `to "be not the first by whom
the new drug is tried" because party to a conspiracy of ignorance, fraud, and
twisted idealism which has run the gamut from vitamin craze to spurious cold
cures and Hadacol. After all, we have some responsibility in this mess, and must
provide leadership `to protect the public and embellish the name of medicine.
Certainly many pharmaceutical houses are advancing the cause of medicine.
More power to them. I do not grudge the honest dollar to the shareholders in
drug enterprises, but when their advertising budgets exceed the total outlay for
teaching and research provided by all our medical schools concern is justified,
"for where your treasure is there will your heart be also." 1
Senator NELSON. May I interrupt just a moment, Doctor. Would
this statement still stand today in your judgment?
Dr. BEAN. I certainly think the problem exists, and I would imagine
that the scope is pretty much the same.
But real advances are being made in continuing education. For in-
stance, the group interested in general practice, the American Academy
of General Practice, has insisted that its members have a certain
amount of formal postgraduate training every year. They are prob-
ably going to have a specialty board in which a renewal of the see-
cialty certificate will require a re-examination perhaps at 5-year in-
tervals.
This will require formal continuing education of the kind which
has not been required by law, and is not in any sense uniformly fol-
lowed by the individual drive incentive of the practicing physican.
One of the great problems is time. Obviously if somebody is going
to go back in school freshening up, he won't be treating the sick in his
community, and this I think has been a real deterrent. So the problem
is there. Certain formal and productive efforts are being made to up-
grade the role of teaching at the postgraduate level in continuing
education. This I think is a real advance.
Many postgraduate courses of all sorts have existed for a very long
time. These tend as a rule to be attended by those who are well abreast
of what is going on anyhow. The people who should come do not, their
function is very fine but it doesn't always reach the doctors who need
it most.
Senator NELSON. Thank you.
Dr. BEAN. Ten years ago I addressed myself to the broad problem
of the relationship of physicians to the pharmaceutical industry in an
essay, entitled "Joint Responsibility," published in the ArchIves of
Internal Medicine in May 1959. The main substance of my comments
1 J~ Lab. Clin. Med., 39: 7, January 1952.
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3918 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
was that a team of physicians and representatives of the pharma-
ceutical industry should work out, voluntarily, means of evaluating
claims for drugs, evaluating the therapeutic effect of drugs, and then
seeing that advertising, sales, detailing, and retailing were managed
according to regulations developed by joint action. Thus the manu-
facturers of drugs and the physician prescribers might best serve their
collaborative purpose in preventing, palliating, or curing disease This
plea had very little effect. No formal study, joint effort, or confronta-
tion of producer, distributor, dispenser, and user ever came about.
Later the substance of my comments was recorded in presentations 10
years ago before the Kefauver committee, in this room
Recently in an essay, entitled "The Medical Profession and the Drug
Industry," published in Ethical Issues in Medicine, a book recently
released by Little, Brown & Co. in Boston, I dealt with the present
situation in regard to the ancient confrontation and sometimes an
tagonism of apothecaries and physicians, and this as you know has a
long and fascinating history. Among the comments made were the
following
At a time when scientific advance was slow and new drugs, such as they
were, were likely to be found by painstaking evaluation of herbs and their
essences, the introduction of new drugs was uncommon. Therapy, not very effec-
tive, was about at a standstill. There was no incentive to go into the mass
production of new compounds, for there simply were not enough new com-
pounds. When advances began to develop explosively, the traditional function
of ethical pharmaceutical houses was magnified and multiplied, and to some
extent the directing forces were removed from individual or family enterprises
into the large realm of big business.
At the same time there was not at first a comparable awareness or alert
ness to deal with the increasingly complex problem of drug testing In any
society ~ hen problems which are new In kind as well as new in dimension
arise its Institutions are tested Unfortunately it turns out often enough that
the insti'tution~ and organizations, well geared for a slower pace and a simpler
set of problems may prove not only insufficient but dangerous The evolution
of medical practice and medical science as it relates to therapy and the employ-
meat of powerful drugs Is moving fast but uncertainly. Institutions rarely have
a built in autoanalyzer a central controlling monitor to examine and provide
a dispassionate critique of purposes functions and the capacity to fulfill them
This is why institutions change or fail and are replaced
Human nature being what it is things may go along until some disaster
appears Some threat becomes ominously evident Or a general quickening of
the moral pulse of the community leads to an investigation or an intervention
Often a crash program of poorly thought out schemes results ]fl passing laws
to achieve ends which would be managed much better if collaborative `but
voluntary arrangements and agreements could be worked out by those con-
cerned. The two parties involved `here are pharmaceutical manufacturers on
the one hand and the body of medical practitioners, teachers, and investigators,
`those who must be responsible preservers and protectors of the public, on the
other. `
The great majority of pharmaceutical manufacturers have a just concern
for their good name and are wary lest this be sullied by entrepreneurs who
have come into the field without the traditional background accumulated dur-
ing the more leisurely days. `They have a steady sense of responsibility and
wish it to permeate the drug industry. While many of the problems which are
of concern to us now `have, more or less by default, gone into the hands of
external agents or agencies it is still wise for physicians and those who pro
duce pharmaceutical agents to review jointly their common material problems
Senator NELSON May I interrupt for a moment, Doctor ~
Dr. BEAN. Yes, `sir.
3Pp. 231-232, 1968.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3919
Senator NELSON. You referred to drug testing. As you know, when
a company develops a new drug, the control of the testing is exclusively
within the jurisdiction of the owner or the discoverer of the compound,
and the testing is done at the direction of the company and the New
Drug Application includes whatever testing is done, all of it under
the control of the company.
The question has heeii raised in the medical literature and testi-
mony before this committee as to whether that is a satisfactory method
0± presenting the evidence for review; that is, should a person having
a financial interest in marketing a drug also supply all the inforrnatioii
about the drug.
Do you have any observation abo~it this method of developing a
New Drug Application?
Dr. BEAN. Senator Nelson, I think everyone would agree that the
better and certainly more nearly idea way to deal with this problem
would be to have a neutral judging body professionally competent, and
quite independent of any extraneous force of financial support or any
hint of obligation or connection with the promulgators-the inven-
tors-the promoters of the drug.
I think anybody would realize it is human nature to react to in-
formation one has in some relationship to those who will review it,
those who support it., and the auspices under which studies are done.
For example, somebody working for a very autocratic department
head will fine that some of his own work, at least work that he thinks
is his own, may be taken over in part by somebody whose name is on
the paper, but who in fact had nothing more than a slight relationship,
but was not in fact actually engaged in the work.
Likewise, if a series of tests is supported, as it commonly is, though
not invariably, by the people. who invent it and have the copyright
or patent or control of a particular drug, and if this support comes
to be important in the general academic progress perhaps of the person
doing the studies, it is human nature for one to accentuate the posi-
tive and to report things which a certain amount of human observer
parallax, a little body english that creeps into interpretations.
This is, I think, inevitable in the order of most of the relationships
that people are in. It would be better if it were done in medical schools
~ nd in departments of clinical pharmacology. If a series of testing
panels could be established, without any necessity for continuing sup-
port from a particular group whose products are being tested, I think
that the truth would have a. better chance of being reached than under
the. Pre.Se1~ ~ system.
I think it. is overidei.listic t.o sunpose that there will be a sudden,
instant, radical change. I would hope that. in the. long run this is
the direction in which we. aim-to have totally iudepenñent., and we
hope unbiased obs~rvers-test.1ng under conditions in which they have
no academic, scientific, financial, or personal equlty the various drugs
that. come. along.
The real difficulty is that this is a. very expensive, very time-con-
sliming and very difficult thing t.o do. The actual testing of the effective-
ness of a thug which would seem to be pretty cut and dried to the
average laymen, is incteed a very complicated thing, ranging all the
way from variation in. individual batches of a particula~ compound
PAGENO="0016"
3920 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
tO the enormous effect of the placebo. This is the effect that the mere
giving of a drug, without regard to its pharmaceutical power at all,
may have in influencing somebody who gets it, whether you test it out
on medical students and tell them you are giving them a drug which
will prevent nausea and vomiting when in fact it usually induces
them You will find that some respond appropriately to the pharma
ceutical power of the drug, some respond to the power of suggestion
This is a complicated problem that I don't need to get into further.
It is evident that if testing is done with financial support of those
who obviously wouldn't be spending money if they didn't think they
had a good and effective drug, and who want the test to come out
favorably, a bias is introduced that it would be better to get rid of, if
we could.
Senator NELSON Is there any reason why you think it wouldn t be
feasible to have a national or independent national institute of drug
testing, which supervised testing with qualified people and delegated
testing to, as you suggest, medical schools ~
Dr. BEAN. Some such central panel would be the kind of thing that
I would certainly hope would come in and what its relationship should
be to existing medical bodies, what its relationship to the Government
I am not in any position to say.
As you are aware, many years ago there was a seal of approval
given by the American Medical Association to drugs that were tested
under its auspices This was an independent panel They would not
accept advertising from those drugs which did not pass this panel
Its cost was said to have become far too extensive and expensive It
was given up Whether that in fact was the reason I am in no position
to say, but I do know that any testing of that kind does become tre
mendously expensive in manpower, in dollars, and in actual clocktime
Senator NELSON With respect to the question of expense, would you
see any reason why the companies couldn't be charged by the inde-
~endent institute for the testing that was done, so long as the institute
~as totally responsible for how it was done ~
Dr BEAN This it seems to me is the proper direction As you may
know, there are such things as the National Vitamin Foundation and
the Nutrition Foundation, and life insurance companies all over the
world have gotten together and supply money to do research which
is quite independent of any particular company that supports this, and
this is the sort of thing
We have good precedent for it in the ones that I have mentioned.
I should think that direction would be wise to go in.
Senator NELSON. Thank you very much.
Mr G0IWON May I ask a question at this point ~ Ooming back to
your pievious statement about the tendency of someone who has a
financial stake to try to accentuate the positive-a very good exam
ple, incidentally, is a letter which is taken from our own record on
indomethacin This is a letter from Dr Paul from the University of
Iowa, in which he starts out
To Merck Sharp & Dohme
DEAR DR. OANTWELL I received your letter this morning and want to thank
you for suggesting a grant for the Rheumatology Section at the University
~f Iowa
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3921
Then he talks about tests with indomethacin;
This is a method we will follow for the time being, with our fingers crossed.
Apparently he has a desire to show that it is a good drug.
Now doesn't it seem reasonable that a person who is thanking a
company for giving a grant to his department would be very reluctant
to put in the next paragraph, "I am sorry your drug is a very poor
one"?
Dr. BEAN. I agree that you have stated it admirably. I think it
would be asking too much of human nature to reckon that somebody
could be absolutely fair under these circumstances, and though this
comes from Iowa, I don't condone it and I don't think it is the way
one should operate.
Senator NELSON. Thank you, Doctor.
Mr. GORDON. We have many letters like this, by the way.'
Dr. BEAN. I am sorry to hear it. I hope no more from Iowa.
Senator NELSON. Go ahead, Doctor.
Dr. BEAN. The Medical Letter, which is a newcomer on the scene in
the past dozen years or 10 years or so has provided a service which
makes an effort to give an independent critique of both published work
dealing with drugs, drug costs, drug efficacy, the relative merit of
similiar drugs used for the same thing, and they have operated a clear-
inghouse, collecting, reviewing, and evaluating, because they do not
maintain any drug testing program of their own. There is a real
effort to get authoritative information in a readily digestible, easily
managed form as promptly as possible. To do this a certain amount of
the material in Medical Letter is presented as preliminary appraisals.
Naturally it is impossible for the accumulation of experience gathered
from the periodical literature to be ready shortly after the introduc-
tion of a new drug. Alternations in positions taken in Medical Letters,
though uncommon, have occurred, which indicates that they have
no claim to infallibility and are giving their considered and studied
opinion, but it may be wrong.2
"Medical Letter helps the physician )udge the accuracy and signmfi
cance of what may be reported as medical discoveries in the breathless
tempo of newspaper and magazine. This may be very valuable in deal-
ing with the insistent but perhaps confused patient who comes in with
high expectations waving his clipping and calling for action. In this
day of the mass media, we have not found a way to protect the average
person, naive in his knowledge of science, biology, and medicine, from
the booby traps of his own ignorance.
"Cost and potency of comparable or identical compounds have been
brought out from time to time. The lag in getting information about
newly reported toxic reactions has been reduced. Recurring audits keep
the physician up to date. An evaluation of over-the-counter drug
products helps evaluate preparations widely advertised in extensive
campaigns and provides a check on the hard face of reality. Thus
sturdily realistic and impartial appraisals of drugs are available and
can be referred to as a reasonable help in making decisions." ~
1 See full text of this letter and other letters included in Competitive Problems in the
Drug Industry;, Part 8, beginning at p. *34~2.
2 "The Medical Profession and the Drug Industry," Ethical Issues In Medicine. Little
Brown & Co.. p. 236, 1968.
"The Medical Profession and the Drug In.dhstry," Ethical Issues in Medicine, Little
Brown & Co., p. 237, 1968.
81-280--GO-pt. 1O-2
PAGENO="0018"
3922 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Senator NELSON. May I interrupt again a moment, Doctor?
Dr. BEAN. Yes, sir.
Senator NELSON. A number of witnesses before the committee,
physicians and pharmacologists, as well as representatives of the drug
industry, have expressed praise of the Medical Letter as being a very
good source of information on drugs and other problems I `im glad
to note that you concur.
We also have had testimony on the question of the availability of an
`idequate obiective source of information about all drugs Representa
tives of the FDA as well as others have commented on this before the
committee During the last session of the Congress I introduced a bill
to create a national compendium of drugs The Food and Drug Admin
istr'~tion has endorsed this bill, so has the President
The HEW task force did a survey and announced some preliminary
results-somethrng like 70 percent of their sampling indicated support
for the idea. Have you given any thought to the idea of a national
compendium which would list all drugs with indications for use, the
precautions and so forth that would be available to all physicians?
Dr. BEAN. As you know, there exist certain books brought out or
brought up to date every year. There are two or three books on therapy
which are private They are printed as private ventures by publishing
houses quite independent of anything but the usual hope for sales that
will take care of them, "Current Therapy" being just an example. It
is a sort of a sampling of how several different physicians treat differ
ent conditions
I would agree that an annual that was fairly well up to date would
he eminently desirable if this could be kept current in actual fact
Inertia is built into any publishing and distributing venture, even
something like the National Library of Medicine's current Index Medi
cus, which m~y be anywhere from 3 to 10 months behind in actual
appearing when you get it in terms of what is the most recent journal
that you refer to
If a forum or panel or group could do this across the board, so that
all available drugs were cataloged in an up to date manner in the way
you describe, it would be quite advantageous I have not thought under
whose auspices this should be done or how it might be supported fi
nancially, but again I think it might be supported like the Drug Index
and the Desk References supported by the various manufacturers of
drugs to identify their product, to tell the indications, the doses, the
forms in which the medicine is available, the methods, whether it
needs to be injected and if so how, or can be taken by mouth and so on.
An annual or even more frequently updated document could be made
`ivailable to all practicing physicians and could be used in teaching,
could be used in residents in training, could be used particularly by
the doctor in practice, who is writing most of the prescriptions today
This would be much better than the way things are now.
Senator NELSON. Some months ago we had testimony, I believe
from Dr. Goddard and o:thers of the `FDA, on the question of a com-
pendium. It was their testimony, if my memory is correct, that it would
be important to send out inserts on a quarterly basis or at least several
times a year in order that the compendium would be kept current.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3923
Dr. BEAN. Some looseleaf format or something else would be de-
sirable, I suppose or essential.
Senator NELSON. Yes. Go ahead, Doctor.
Dr. BEAN. "In a competitive, capitalistic society," and I am quoting
again from the book on Medical Ethics, "those who gain the advantage
by patenting discoveries have a clearly legitimate claim to profits. In
the long run, however, when the pharmaceutical industry devotes so
much of its talents to developing minor but patentable variations to
deal with the competitive market rather than exploring unexplored
territory, the major result is likely to be seen in conspicuous new allot-
ments for advertising rather than a new boom for the sick man or
the physician trying to take care of him.
"A company with skill enough to make an original discovery in this
field obviously should be rewarded for its effort. If the legal situation
to insure this award were clearer, at least some of the troubles would
disappear. Even the contemplated revision of the patent laws, however,
gives no clear evidence that the ends desired would be achieved. As
far as trade names are concerned, if the company making the original
discovery were granted the patent, only a single trade name would
be needed to be used by licensee as well as discoverer. If a sufficiently
different new way were discovered for making the drug, the new dis-
coverer would market it under the generic, or nonproprietary, name,
thus at once easing the job of the patient, the pharmacist, and the physi-
cian. By reducing the retailer's overhead of multiple duplicating
stocks, the same drug with different names, the cost to the consumer
would be reduced. The battle of generic names has gone on furiously
and there seems to be very little hope that it will abate." 1
The concept of generic equivalence is not a cut and dried one as
we may be led to think since what one really wishes to be able to iden
tify is therapeutic equivalence rather than generic equivalence In the
November 18, 1968, issue of the Journal of the American Medical As
sociation, Dr Alan B Varley of the clinical pharmacology depart
ment of Upjohn Co discussed "The Generic Inequivalence of Drugs,"
differentiating very sharply between chemical equivalence, `availability
equivalence, that is to say, the amount actually taken into any pa-
tient~s body which may vary absorption from the digestive tract as
well as absorption from injections made under the skin. One would
suppose that injections made into the bloodstream would insure any
desiied level of effective drug This may not be true if the drug is
sequestered in *some storage place where it is rendered inactive, is
excreted, or changed to an inert form by the body's `own mechanisms.
If a drug produces an easily measurable effect such as the lowering of
blood sugar under the influence of the agent tolbutamide (Orinase),
the availability of the drug to the patient m.ay not `be directly re-
lated to the actual quantity taken if there is a `significant effect of the
material in which the substance is packed or dispensed.
It was Varley's contention that `the data in his study helped e'st'ab-
lish the point that differences between generically equivalent drugs
were not rare or unimportant.
1 "The Medical Profession and the Drug Industry," Ethical Issues In Medicine. Little
Brown & Co., pp. 241-242, 1968.
PAGENO="0020"
3924 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Mr. Gom~oN. May I interrupt here, Doctor? When I read the article
yesterday, I immediately got in touch with the USP and got a letter
from Dr. Lloyd Miller,' its director. He says the following:
The data Dr. Varley presents are not at all surprising or particularly new.
For years the drug firms have been making and testing experimentally drug
dosage forms that have been less than fully satisfactory in comparison with
other very similar products. On'ly com~arativ'ely recently have good methods
becom.e available to make such tests fruitful. There is very little evidence that
such products get out on the market, but we can all agree that then even the
risk of their doing so should be minimized.
Let me ask this, Doctor. Is the data sufficient for an objective sci-
entist to determine the validity of the results presented in `this article?
Dr. BEAN. All the figures are not given, although many of them
are. Much of the information is presented in line graphs and drawings
which indicate the averages in a stated number of tests.
This is a `field in which I `do not claim any special competence. It is
not one in which I have done investigation or in which I have spent
much time. I did not study the article the way an editor would read to
see whether it was acceptable in terms of the security of the dat'i
presented and the relationship of the conclusions as far `is they agreed
is ith a presumably adequate base of the material presented I am not
evading the issue, I simply am not qualified to make a statement in
this particular circumstance It is something I should have gotten
advice on before I came. Taking what he said as `he said it impressed
me, `this again probably should be looked upon as testimony rather than
evidence.
Mr. GORDON. Dr. Bean, may I refer to your article, the "Medical
Professional Drug Industry," in which you state
The physician who is in the pay of pharmaceutical manufacturers' is in no
position to keen public confidence in his objectivity
Now, Dr Varley is in the employ of the Upjohn Co Do you think
that if his results showed the opposite, this would have been pub
fished?
Dr. BEAN. Well, I think by the way that you frame the question
you have given the answer. It seems to me that it would be not im-
possible `but of the highest order of imprthability that such things
would turn out against the product; or the man who did it would be
turned out. So I think you have answered your own question.2
Senator NELSON. I note that the drug firms' through the Pharma-
ceutical Manufacturers Association argue the issue, as they put it, of
generic equivalence. I think what they are trying to say is that brand
names are better than generic name drugs, although a good many of
them, of course, buy generic drugs themselves from such distinguished
manufacturers as Strong, Cobb & Amer and then put their own labels
on them. It seems to me that that isn't really the issue at all. The
industry testified before the subcommittee on several occasions. Not
once did they present specific cases of instances where two drugs met
USP standards or U.S. Formulary standards, and were not thera-
peutically equivalent. The testimony of the U.S. Pharmacopeia and the
National Formulary representatives is that there are, at most, half
1 See letter p. 3~66, infra.
2 Other correspondence related to this matter is on p. 3a67, infra.
PAGENO="0021"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3925
a dozen instances where it has been proven two drugs meeting the
USP standards, had a different therapeutic result.
I think this kind of article by Dr. Varley, as well as continuous
publicity by the industry, is an attempt to convince doctors that they
should never use anything but brand names and to convince them that
drugs that meet the TJSP standards do not necessarily have the same
results. If the USP discovers that a brand name drug does not have the
same result as a generic drug and that its standard is not adequate,
then the standard is changed. I think the industry knows that pretty
well, but I note this in all their advertising. In my judgment it is
intended to confuse the medical profession and the pithlic, rather
than to inform it.
Mr. GORDON. Doctor, the USP does not have a dissolution rate.
Apparently up until this time they have not had a satisfactory test
for it. Now, if the Upjohn Co. has developed *a method for determin-
ing the dissolution rate, isn't it a public and moral responsibility on its
part to give it to the USP and the National Formulary ~
Dr. BEAN. The question you ask is a very logical and very difficult
one to answer. The question in effect is at what stage altruism should
take over and at what stage the capitalistic tendency of anybody with
an equity in the discovery, the manufacture, the sale of drugs should
have that be the determining factor.
This is a little different from the drug industry coming up with a
new invention or a patentable variation on a well-known or well-
established molecular configuration which is therapeutically effective
in one or another of the various circumstances. I don't know what the
situation is from the legal point of view at all. I have no notion as to
what legal requirement there might be.
From the moral and ethical point of view, it would depend I should
think on some judgment as to what was in the long run altruistic
and thus better for the patient and to what degree making such a
gesture would conflict by providing evidence for not only the Federal
testing group but for competitors in this particular field.
Do you know of any precedent in this situation where the problem
has come to a solution One wayor the other?
The point I suppose is that the majority of such circumstances
would not be made known outside of a company which had the par-
ticular skill involved, and at what stage they have an obligation to
turn that over to the FDA or to those who do the work on the Na-
tional Formulary. I know h~w I feel about it, hut I don't know that
I know enough to tell you to what extent they ought to do this or
should not do that.
Mr. Go~noN. You have stated Varley's contention, and I assume it
is Varley's contention, that "The data in his study helped establish
the point that differences between generically equivalent drugs were
not rare or unimportant." I don't see how you can come to that con-
clusion. The only thing he shows is that it is possible for Upjohn Co.,
to manufacture a tablet which is not as good as another tablet they
manufacture, of tolbutamide, which is highly insoluble. It is a com-
pound, as I understand it, which is almost insoluble in water. Now
how did he jump from that to his grand conclusion, when there is
no such thing as a generic tolbutamide anyhow?
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3926 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Dr. BEAN. Well, I think you have said it. He jumped, whether he
landed upright or not.
Senator NELSON. Thank you, Doctor.
Dr. BEAN. Well, the last two paragraphs in that particular quotation
from his article you have dealt with in your question so I think we
needn't go further with that. Then I say thus: "There seems to be
no doubt that we need more, rather than less, and more careful, rather
than less careful, testing of drugs. Limited facilities in medical school
or hospital centers, an already overburdened staff in clinical pharma-
cology might not shift satisfactorily into new lines of work. In medical
education, in medical care, in medical ethics, in the extraordinarily
complicated problems of precisely what and when death occurs, our
institutions and our people seem overwhelmed by complexity. It be-
hooves us then to see what can be done to correct the situation, repair
the damage, and make all possible realistic efforts to plan more wisely
for the future. It seems unlikely that anyone would condone doctors
owning stock in drug companies whose products they are evaluating;
special efforts to support special drugs for prescriptions; or doctors
paid directly by a drug firm to evaluate its products rather than having
it done by a testing panel or a team is certainly questionable. When
influential physicians have important academic and administrative
posts as drug promoters, the conflict of interest is automatic rather
than merely possible. Retainer fees, control of publication, drug adver-
tising, the teaching function of the detail man, each has the special
problems of responsibility and honesty.
"It is impossible even to touch many other vitally important aspects
of the situation, for instance, the vast industry of quackery, fi and,
nostrum, and poison which is so profitable and so hard to control. The
use of psychedelic drugs, so widely used, so poorly understood, and
so little tested, may have effects that could range all the way from
those of an innocuous and banal holiday from reality to one in which
psychosis, suicide, or genetic calamity are serious risks. The fact is
that these things have simply not been studied. And I think it ulti-
mately comes down to a paragraph in what I wrote back in 1959 about
what is the professional responsibility of physicians, and particularly
those who are teachers and those who are in the position of testing
drugs, those who are doing research, be it basic or applied.
"In `Ecelesiasticus,' a book which was relegated to the Apocrypha
rather than put in the Bible as a result of a curious ecclesiastical popu-
larity contest, we find these words, `For a man's soul is sometimes want
to tell him more than the seven watchmen that sit above in a high
tower.' Is our collective conscience too dependent on others at a time
when the very word controversial has become anathema l Physicians
and responsible members of the pharmaceutical industry have an obli-
gation to examine controversial matters in order that, collaborating
effectively, apothecaries and physicians chaiige their ancient traditions
of antagonism. Only thus will the best interest of society be served." 1
That concludes my formal testimony.
Senator NELSON. Thank you, Doctor.
(The complete prepai ed statement of Di Bean follows )
1 "Joint Responsibility," Arch. Intern. Med. 103: 685, May 1959.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3927
STATEMENT OF DR. WILLIAM B. BEAN
Assuming public responsibility in matters of drug use, advertising, testing, and
control though critical to the proper function of medicine and the welfare of
persons using drugs is inherently distasteful It is especially so to physicians
No doubt this is why we neglect it. Seventeen years ago in an address before the
Central Society for Clinical Research, entitled "A Testament of Duty: Some
Strictures on Moral Responsibilities in Clinical Research," I bad this to say about
postgraduate teaching.
"What is the most effective general teaching today at the postgraduate level?
In sorrow we must admit that the artistic and *artful brochures of wealthy
pharmaceutical houses, sped on by a crusading band of detail men, have effectively
taken over graduate teaching. The blandishments of advertising, siren song of
the purveyor of pills, now that there really is a multitude of specifics, puts pro-
fessional judgment in a sorry place. Harnessed to the lightning strokes of lay
publicity, the demand for new miracle drugs often comes from radio or newspaper
coaching, and the practitioner, fearing to `be not the first by whom the new is
tried becomes party to a conspiracy of ignorance fraud and twisted idealism
which has run the gamut from vitamin cral7e to spurious cold cures and Hadacol
After all we have some responsibility in this mess and must provide leadership
to protect the public and embellish the name of medicine. Certainly many pharma-
ceutical houses are advancing the cause of medicine. More power to them. I do*
not grudge the honest dollar to the shareholders in drug enterprises, but when
their advertising budgets exceed the total outlay for teaching and research
proVided by all our medical schools concern is justified, `for where your treasure
is there will your heart be also'." (J. Lab. Olin Med., 39:7, Jan. 1952.)
Ten years ago I addressed myself to the broad problem of the relationship of
physicians to the pharmaceutical industry in an essay, entitled "Joint Respon-
sibility," published, in the Archives of Internal Medicine in May, 1959. The main
substance of my comments was that a team of physicians and representatives of
the pharmaceutical industry should work out voluntarily means of evaluating
claims for drugs, evaluating the therapeutic effect of drugs, and then seeing that
advertising, sales, detailing, and retailing were managed according to regulations
developed by joint action. Thus the manufacturers of drugs and the physician
prescribers might best serve their collaborative purpose in preventing, palliating,
or curing disease. This plea had very little effect. No formal study, joint effort,
or confrontation of producer, distributor, dispenser, and user ever came about.
Later the substance of my comments was recorded in presentations before the
Kefauver Committee.
Recently in an essay, entitled "The Medical Profession and the Drug Industry,"
published in EthicaZ Issues in Medicine, Little, Brown and Company, I dealt with
the present `situation in regard to the ancient confrontation and sometimes antag-
onism of apothecaries and physicians. Among the comments made were the
following:
"At a time when scientific advance was slow and new drugs, such as they were,
were likely to be found by painstaking evaluation of herbs and their essences
the introduction of new drugs was uncommon Therapy not very effective was
about at a standstill. There was no incentive to go into the mass production of
new compounds, for there simply were not enough new compounds. When ad-
vances began to develop explosively, the traditional function of ethical pharma-
ceutical houses was magnified and multiplied, and to some extent the directing
forces were removed from individual or family enterprises into the large realm
of big business.
"At the same time, there was not at first a comparable awareness or alertness
to deal with the increasingly complex problem of drug testing. In any society
when problems which are new in kind, as well as new in dimension, arise, its in-
stitutions are tested. Unfortunately it turns out often enough that the institutions
and organizations, well geared for a slower pace and a simpler set of problems,
may prove not only insufficient but dangerous. The evolution of medical practice
and medical science as it relates to therapy and the employment of powerful drugs
is moving fast but uncertainly. Institutions rarely have a built-in autoanalyzer,
a central controlling monitor, to examine and provide a dispassionate critique
of purposes, functions, and the capacity to fulfill them. This is why institutions
change, or fail and are replaced.
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3928 COMPETITIVE PROBLEMS IN THE DRIJG INDUSTRY
"Human nature being what it is, things may go along until some disaster ap-
pears. Some threat becomes ominously evident. Or a general quickening of the
moral pulse of the community leads~ to an investigation or an intervention. Often
`1 crash program of poorly thought out schemes results in passing la~ s to achieve
ends which would be managed much better if collaborative but voluntary ar-
rangements and agreements could be worked out by those concerned. The two
parties involved here are pharmaceutical manufacturers on the one hand and
the body of medical practitioners, teachers, and investigators, those who must be
responsible preservers and protectors of the public, on the other.
"The great majority of pharmaceutical manufacturers have a just concern for
their good name and are wary lest this be sullied by entrepreneurs who have
come into the field without the traditional background accumulated during the
more leisurely days. They have a steady sense of responsibility and wish it to
permeate the drug industry. While many of the problems which are of concern
to us now have, more or less by default, gone into the hands of external agents
or agencies it is still wise for physicians and those who produce pharmaceutical
agents to review jointly their common material problems (pp 231-232)
Medical Letter operates as a clearing house collecting reviewing and eval
uating since it does not maintain its own drug testing program It has no eqrnty
in a compound but in the truth There is a real effort made to get authoritative
information in a readily digestible, easily managed form as promptly as possible.
To do this, a certain amount of material in Medical Letter has to be presented
in the form of preliminary appraisals Naturally it is impossible for the accumu
lation of experience gathered in periodical literature to be ready shortly after
the introduction of a new drug. AlteratiOns in positions taken in Medical Letter,
though uncommon, have occurred. This indicates that they have no proprietary
in;tere'st in pontification but try to let the facts speak for themselves." (p. 236)
"Medical Letter helps the physician judge the accuracy and significance of
what may be reported as medical discoveries in the breathless tempo of news
paper and magazine. `This may be very valuable in dealing with the insistent
but perhaps confused patient who comes in with high expectations waving
his clipping and calling for action In this day of the mass media we have
not found a way to protect the average person naive in his knowledge of
science bology and medicine from the booby trips of his own ignorance
Cost and potency of comparable or identical compounds hai e been brought
out from time to time. The lag in getting information about newly reported
toxic reactions has been reduced. Recurring audits keep the physician up to
date. An evaluation of over-the-counter drug products helps evaluate prepara-
tions widely advertised in extensive campaigns and provides a check on the
hard face of reality. Th'us sturdily realistic and impartial `appraisals of drugs
are available and can be refe'rred to as a reasonable help in making decisions."
(p. 237)
"In a competitive, capitalistic society, those who gain the advantage by patent-
ing discoveries have a clearly legitimate claim to profits In the long run
however when the pharmaceutical industry devotes so much of its talents to
developing minor but patentable variations to deal with the competitive market
rather than exploring unexplored territory the major result is likely to be
seen in conspicuous new allotments for advertising rather than a new boon
for the sick man or the physician trying to take care of him
"A company with skill enough to make an original discovery in this field
obviously should be rewarded for its effort. If the legal situation to ensure
this award were clearer, at least some of the troubles would disappear. Even
the contemplated revision of the patent laws, however, gives no clear evidence
that the ends desired would be `achieved. As far as trade names are concerned,
if the company making the original discovery were granted the patent, only a
single trade name would be needed to be used by licensee as well as discoverer If
a sufficiently different new way were discovered for making the drug, the new
discoverer would market it under the generic, or nonproprietary name, thus
at once easing the job of the patient the pharmacist and the physician By
reducing the retailer's overhead of multiple duplicating stocks, the same `drug
with different names, `the cost to the consumer would be reduced. The battle
of generic names has gone on furiously and there seems to be very little hope
that it will abate." ("The Medical Profession and the Drug Industry," Ethical
Issues in Medicine. Little, Brown `and Company, pp. 241-242, 1968.)
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3929
The concept of generic equivalence is not a cut and dried one as we may be
led to think since what one really wishes to be able to identify is therapeutic
equivalence rather than generic equivalence. In the November 18, 1968 issue
of the Journal of the American Medical Association, Dr. Alan B. Varley of the
Clinical Pharmacology Department of Upjohn Company discussed "The Generic
Inequivalence of Drugs," differentiating very sharply between chemiCa.l equiv-
alence, availability equivalence, that is to say, the amount actually taken into
any patient's body which may vary absorption from the digestive tract as well as
absorption from injections made under the skin. One would suppose that in-
jections made into the blood stream would insure any desired level of effective
drug. This may not be true if the drug is sequestered in some storage place
where it is rendered inactive, is excreted, or changed to an inert form by the
body's own mechanisms. If a drug produces an easily measurable effect such as
the lowering of blood sugar under the influence of the agent tolbutamide
(Orinase), the availability of the drug to the patient may not be directly related
to the actual quantity taken if there is a significant effect of the material in
which the substance is packed or dispensed.
It was Varley's contention that the data in his study helped establish the
point that differences between generically equivalence drugs were not rare or
unimportant. The evidence that he presented indicated that it was "possible to
produce considerable differences in both availability of drug to human patient
and in eventual therapeutic usefulness by making tiny changes in the formula-
tion which are clearly within present DSP chemical equivalence standards.
"It is not my contention that generic, therapeutically equivalent drugs cannot
be formulated. Quite to the contrary. It is my contention that criteria for estab-
lishment of equivalence cannot be made by chemical and physical standards as
they are now established in the DSP, unless one is not interested in the patient's
therapeutic response which concerns most physicians.
"Without question, the ideal criterion for establishment of therapeutic equiv-
alence is trial of comparative efficacy in appropriately disease-afflicted patients.
While not within the scope of data presented in this communication, this is a
concept probably not feasible in the context of today's clinical research meth-
odology and standards of ethical medical research. Inasmuch as chemical or
USP-type specifications are clearly not a satisfactory answer, the medical world
is left with drug availability as the present most sensible and feasible way of
establishing generic equivalence of drugs" (JAMA, 206 :1748, No. 1968).
Thus there seems to be no doubt that we need more, rather than less, and more
careful, rather than less careful, testing of drugs. Limited facilities in medical
school or hospital centers, an already overburdened staff in Clinical Pharmacology
might not shift satisfactorily into new lines of work. In medical education, in
medical care, in medical ethics, in the extraordinarily complicated problems of
precisely what and when death occurs, our institutions and our people seem
overwhelmed by complexity. It behooves us then to see what can be done to
correct the situation, repair the damage, and make all possible realistic efforts
to plan more wisely for the future. It seems unlikely that anyone would condone
doctors owning stock in drug companies whose products they are evaluating;
special efforts to support special drugs for prescriptions; or doctors paid directly
by a drug firm to evaluate its products rather than having it done by a testing
panel or a team is certainly questionable. When influential physicans have im-
portant academic and administrative posts as drug promoters, the conflict of
interest is automatic rather than merely possible. Retainer fees, control of publi-
cation, drug advertising, the teaching function of the detail man, each has the
special problemsi of responsibility or honesty.
It is impossible even to touch many other vitally important aspects of the
situation; for instance, the vast industry of quackery, fraud, nostrum, and
poison which is so profitable and so hard to control. The use of psychedelic drugs,
so widely used, so fully understood, and so little tested, may have effects that
could range all the way from those of an innocuous and banal holiday from
reality to one in which psychosis, suicide, or genetic calamity are serious risks.
The fact is that these things have simply not been studied.
"In `Ecciesiasticus,' a book which was relegated to the Apocrypha rather than
put in the Bible as a result of a curious ancient ecclesiastical popularity contest,
we find these words, `For a man's soul is sometimes want to tell him more than
the seven watchmen that sit above in a hightower.' Is our collective conscience
too dependent on others at a time when the very word controversial has become
PAGENO="0026"
3930 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
anathema? Physicians and responsible members of the pharmaceutical industry
have an obligation to examine controversial matters in order that, collaborating
effectively, apothecaries and physicians change their ancient traditions of an-
tagonism. Only thus will the best Interest of society be served" ("Joint Respon-
sibility," Arc/v Intern Mcd, 103: 685, May 195i~).
Sen'vtor NET S~N You have touched upon the question of financial
relationship between drug companies and physicians or institutions,
medical schools, and so forth.
Many doctors and others have commented on this kind of relation-
ship. We intend to explore the matter in much greater depth than we
have thus far But, for example, many medical journals, including
the Journal of the American Medical Association, receive substantial
sums of money for advertising from the drug companies. Does this
raise, in your judgment, a serious question ~
Dr BEAN Well, it certainly raises a serious question The problem
may be solved or may be left unsolved in a variety of ways. It depends,
I think, to some extent as to who controls the editorial policy and who
m'Ly veto or select or set the stand'irds for advertising This has varied
with different circumstances.
For instance, if a journal is the property of a medical society, the
medical society assumes responsibility through an editorial board and
an editor for not only the editorial content but all other features of
the journal, including the advertising
Having been an editor for a good many years of one of the journals
published by the American Medical Association, the Archives of In-
ternal Medicine, I was allowed to look ahead of time at all of the
copy for advertising, and on only two occasions did I come upon
things that I thought were either in such outrageously bad taste or
were scientifically invalid that I requested, and this request was
acceded to, that the material not be used, or it was changed in an
appropriate way.
I was in a position not of setting the policy, and my request of veto
might itself have been vetoed in the circumstances of my arrangement
with the American Medical Association, since the last say was in the
hands of the chief editor of the Journal of the American Medical
Association, and the 10 archives specialty journals.
If a journal is owned by a publishing house, and if this is a commer-
ci~l venture, then the responsibility of the publishing house or of the
editor becomes the determining factor in what is accepted and what
is not accepted, and as an example of in effect what amounts to an
independent journal, the New England Medical Journal, which is
one of the very fine ones, the determination and the acceptance of ad-
vertising is in part determined in the first place by whether or not
the American Medical Association has accepted it, and this, there-
fore, becomes a kind of a model, not by rule but by custom They
m `iy find other reasons for objecting or refusing advertising, which
are determined by a fairly independent editor and the editorial board.
This journal is the effective representative of all of the New England
States, although their connection as medical societies with the journal
is somewhat diffused, because it isn't one State-one journal, as it is
with the majority of State journals. So there is no question but that
there is a temptation, and this may operate at the conscious or the
unconscious level, of a selection in which articles being unfavorable
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3931
to the use of drugs which had been heavily advertised in a journal
might present qualms of consciousness, if they were not published
freely, even though they might say things that weren't favorable to
the promoter of a particular form of drug under those circumstances.
I am not aware of any overt coercion in any of the reputable
journals, but I can conceive that this might well happen, that there
might be pressures to publish papers that were favorable to the use of
a particular drug. I simply haven't run into that as a personal prob-
lem. I was dealt with, I think, very liberally by those who were su-
perior to me in the American Medical Association, and who might have
objected to my request for deleting a particular thing. I didn't exert
the option often. It was not a common problem.
I don't know whether that answers your question or not, but I think
the temptation and the risk is there, and it would depend on the
scruples of the editor and the pressures which beset him, and what-
ever adjustment or compromise he might make under those circum-
stances.
Senator NELSON. As I say, we have not gone into this in depth yet.
It does seem to me, however, that if any journal receives a signifi-
cant amount of its income from a certain advertising source, that the
pressure is there, with nothing being said.
The other question that would seem to me to cause some concern
is the example we have had, with some extensive testimony befor~ this
committee, on chioramphenicol. We had five or six very distinguished
and nationally recognized authorities in various fields, including Dr.
Darneshek from Mount Sinai, a recognized authority on hematology,
who has written on chioramphenicol in the AMA Journal and other
professional journals.
Frankly, what concerned me is that chioramphenicol was widely
advertised in the AMA Journal. I looked at the number of the ads.
Now, as a person who is not a physician, I thought the ads were
quite clever. However, I thought they were misleading, after care-
fully reading the literature, as to the indications for use of the drug,
and looking at the ads. Now, maybe it wouldn't be misleading at all
to a qualified physician.
But in testimony before the subcommittee-unrefuted by the com-
pany itself-five or six witnesses stated that from 90 to 99 percent
of the persons receiving chloramphenicol were receiving it for non-
indicated cases. One of the doctors thought 10 percent was for indi-
cated cases, and one of them thought less than 1 percent.
As an example, `here we have a drug that is being widely advertised
in medical journals, including the Journal of the American Medical
Association; 3½ to 4 million people received the drug in 1967. Yet,
Dr. Goddard, in testimony `before the committee, said that he was
at his "wit's end" as to how to stop physicians from prescribing the
drug for nonindicated cases. I raised the question that someone in
the medical profession must he at fault. It shouldn't take a congres-
sional committee to expose the fact. After wide publicity, as a result
of our hearings, and after Dr. `Goddard's testimony, FDA sent a
"Dear Doctor" letter to 200,000 physicians throughout the country
defining and limiting the use of the drug. Following this, batch test-
ing dropped from 23 million grams in the first 6 months of 1967 to
PAGENO="0028"
3932 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
4 million grams in the first 6 months of 1968, down to zero in terms
of batch testing in June of 1968. This was a very dramatic drop as
you can see
I raised the question at the time that it seemed to me the medical
profession was grossly in default of its responsibilities to allow this
situation to go on for years, with distinguished people in the medical
profession knowing it, the AMA. knowing it, and the journal accept-
ing ads.
I think it raises a serious ethical question and it raises a serious
question in the mind of the public, valid or not, as to the Objectivity
of the AMA. for not just screaming to the high heavens, to all the
doctors in America, that the drug which is widely advertised and
promoted is being vastly overprescribed, to the great detriment of
many, many people.
This is the kind of question it raises for me. Do you agree?
Dr. BEAN. I think that is a very le~itimate question and I think
your interpretation is right. The medical profession is sort of easy
to name Then you begin to name and think of particular doctors Let
me just give you my experience
In our teaching program in the medical school at Iowa we have a very
active hematology section and to the undergraduate and postgraduate
courses and in the local State journal and in national journals, and
especially in hematology journals, the position that you say has been
supported by the.consultants who have discussed the matter with your
subcommittee here has been sustained and maintained, and on the local
scene for many, many years the drug was not used except for that five
plus or minus percent of people for whom no other equally good
drug was available and where the known risk which is numerically
small but in terms of the severity of what happens is formidable, and so
the people were taught and told about this. The AMA Journal and
some of its subspeci'dty journals, the Archives of Surgery, the Archives
of Internal Medicine, have had a number of articles dealing with the
hematological bad effects of the drug.
It is very evident from any rational or any ethical or, moral point
of view, if you have a drug, excellent as it may be in the great majority
of instances, that has a danger, serious danger, though not very often,
you have to make a judgment about what level and what kind of
disease you would require to occur before you used it, realizing that
there is this risk, and that the problem is particularly serious in chil-
dren. It has certain circumstances where it may be much worse to use
it than in others. It is effectually a cure for typhoid fever and some of
the other conditions which foitunately we don't have to use it for very
often.
So I would agree with you that this is a situation which the medical
profession has dealt with on a more or less personal basis, with ex-
perts in the field all agreeing, with many papers being available that
show this, and it indicates perhaps two things. One is a breakdown in
the lines of communication, where simply issuing information and
printing it in a journal doesn't tell people, because they don't read it,
and the other thing is that when .a circumstance of this kind exists,
there has been no body in medicine which took responsibility auto
matically, when such things come up.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3933
Now there is afoot interest in forming what may become a National
Academy of Medicine, with analogies or perhaps direct relationship
either tandem or in parallel with the National Academy of Science.
It might concern itself with many problems upon which the Govern-
ment, the lay public, the pharmaceutical industry, and the medical pro-
fessi on needs firm and authoritative counsel. It may be able to provide
this and thus head off difficulties in the future which otherwise are not
likely to be studied because nobody, or very few are willing to spend
the time and effort and incur the unfavorable comments of people who
think that they are appointing themselves the conscience of American
medicine.
This is simply human nature, which on the one handl, has a pro-
found built-in inertia, and on the other hand is much more anxious to
do something that brings praise or glory than brings blame, no matter
how praiseworthy what they do may be in bringing blame or odium of
some kind or other.
I don't deny that `this is a deficiency. It is a glaring one. It is a `sad
commentary on the present situation. I hope that we will be able to de-
velop the corporate wisdom in medicine to correct such things as they
may appear especially where one could not anticipate them ahead of
time, as, for example, the thalidamide situation, unless the drug had
been tested `in a great m'any pregnant women it wouldn't be known that
it might cause a disaster under these circumstances although it could
be taken with impunity otherwise.
I would agree that this is a sore and serious point of neglect. We
need to do `something about `it, `and I hope th'at `there will be developed
along the lines I `have mentioned `a group which will automatically
assume the monitoring watchdog function. This has not existed except
within the individual conscience of individual physicians, and un-
fortunately this `is not strong enough `to be an impelling force to make
many people speak `out forthrightly on various controversial issues,
`and very obvious `si'tu'a'tions.
Senator NELSON. One of the experts who testified on this `subject
stated that of `all the cases he had seen of aplastic `anemia caused by
chloramphenicol, he had never in his career seen a single case in
which the drug was administered for a properly indicated case. This
gets back to the question of the advertisrng and promotion.
All this advertising `and promotion `occurred in medical journals or
through detail men or in the direct mailing of brochures `to the physi-
cian. I am `sure there isn't a physician in the United States who, `if he
really realized the consequences, would administer the drug, `as the
testimony demonstrated, for cases `of `acne, sore throat, head'ache, in-
fected teeth or infected hangnails. But it is pretty clear the advertising
and promotion, especially the detail men, convinced the physician that
this was a general use, broad spectrum antibiotic.
I looked at the `ads myself some months back an'd can quote several
`ads which `simply `said that "When it counts-Chloromycetin," n'ot
a w'ord `about precautions, contra'indications, and side effects, but ju'st
`a `continual pounding of very clever ads, "When it counts-Chloro-
my'cetin." It was q~uite successful in promoting the drug.
It seems `to me it raises a very `serious ethical question within the
profession itself, when doctors responsible for the medical journals
PAGENO="0030"
3934 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
know very well that it is being widely misused, and yet are accepting ads
that successfully convince the doctor to prescribe it for nonindicated
cases. In fact, the same journals carry articles by doctors such as Dr.
Dameshek cautioning against this kind of use, while at the same
time they carry the kind of clever ads that end up promoting this kind
of use. Doesn't that seem to raise a serious ethical question?
Dr. BEAN. It `absolutely does, and I think you have to take into
effect human nature again. Man has been defined as the pill-eating
animal or the medicine-taking animal, and there seems to be some
instinct that exists that is satisfied by the ingestion of medicine which
may symbolize the power of the physician or the power of medical
knowledge.
The change that has occurred is in part perhaps a reflection of I
won't say the decay or decline of morale but a period of change in
which responsibility is not perhaps so routinely or regularly assumed
by those who should assume it, and there is no question but that under
these circumstances in the nature of things, tragedies will occur, anct
that I think `the blame can be laid nowhere but on the medical profes-
sion.
The best chance of some effectual monitoring will be a body of, we
hope, wise physicians who will get together and, with their corporate
power, be able to put things in their proper place, and be able to t'~ke
the aggressive initiative in seeing that these things are done.
It is when things go bad or when mistakes are made or when duty
hasn't been done, it is fairly easy to identify what is wrong, it is not
nearly so evident in the prOblem of how you treat a particular patient.
It would be wonderful if all proper physicians included, had perhaps
a sterner and more upright moral and ethical outlook It would be
wonderful if this pervaded also those generally older, more con
servative men who come to be effectual administrators within medical
organizations, particularly the big ones, where the power structure
accumulates in those who tend in their nature to be conservative, older,
and so on.
I think the best chance of coming to a solution is to have an inde-
pendent medical body which will take upon itself responsibility in
identifying problems and acting upon them and avoiding just such
things-one could mention a great many, as Krebiozen, mineral oil
being sold under high pressure to people who are in an agitated state
because of tragic disease There is no evidence, only testimonial asser
tions that it did anything. But even knowing this, the decisions about
it have been determined before juries, a popularity contest rather
than a scientific evaluation
Senator NELSON. What scientific value is there in the kind of pro-
motion of drugs we see? I think you comment that more money is
spent on drug advertising than on all of medical education. Was that
your comment or were you quoting from somebody else?
Dr. BEAN. I made that comment.
Senator NELSON. More than the whole cost of medical education?
How necessary and valuable is it to have the kind of full-page ads
we see in medical magazines and all the brochures? How useful is
that to a physician ~ Or to put it another way, is it useful to him at
all? Or is there another way that he could get the information that
would be more reliable and that wouldn~t be misleading?
PAGENO="0031"
COMPETITIVE PROBLEMS IN TUE DRUG INDUSTRY 3935
Dr. BEAN. Well, it seems to me the very nature of the question sug-
gests the operational answer, and that much of this is ineffectual in
terms of an educational value which is objective. It does have a certain
amount of information which gets to people that might not otherwise
get there, and even allowing for the fact that it may, in terms of corn
petition for the sale of drugs be soimewhat biased, it may still get*
information to a physician who might not otherwise get it
I don't think this happens in the majority of instances, and I don't
think it should happen, and to some extent this is a reflection of two
things, the enormous increase in the actual effectiveness of a multitude
of powerful specific drugs to do a lot of things in medicine, and the
inevitable parallel circumstance that undesirable effects are more or
less in parallel with the desired effectiveness.
For instance, if you have an anticancer drug, this is a drug that kills
cells, and it is going to kill some cells that aren't cancer cells. You have
to try `to devise such a drug with most of the effect that you do want and
little of. the effect that you don't want. In the nature of the biological
situation, we probably will never find a perfect drug
Tinder these circumstances the problem of how one gets information
to those who are perhaps in many ways reluctant to take it has been
the brochure, the detail .man, `the sample, and the ad in the journals
that the physician is supposed to look at.
I think .that the answer to your question is almost automatically evi-
de.nt in the fact that you ask it. A very considerable part `of advertising
is not primarily education, and in many instances is not necessary
at all..
Mr. GoiwoN. Doctor, I have here some documents which are part of
the public record in a court case against the William S. Merrell Co. on
MER-2'9; I don't believe these documents have been made public. How-
ever, they are part of the case.'.
Here is a document dated April 19, 1960,. an interdepartmental mem-
orandum of the William S Merrell Co' It is from R H McMaster,
medical doctor to Dr. R. L. Stormont. It is about Dr. Hyman Engel-
berg and they say as follows:
Although it begins to appear that any report from this study may be a negative
one, we may .fln:d that we are money ahead to keep Dr. Engelberg busy at it for a
while longer rather than to take a chance on his reporting negatively on so few
patients.
We are talking about MER-~9 now. And then in the next paragraph
`they say:
My personal recommendation is that the grant-in-aid he approved only to keep
Dr. Engelberg occupied for a while longer.
Another document dated August 19, 1959, to Dr. Van Maanen from
the medical research department' says:
I am strongly opposed to .the discussion of any finding from experimental ani-
mals until we have agreed upon our Interpretation
Further on they say:
In this ease, I do agree that we can `show the pictures to our investigators in
Syracuse, `but it is acknowledged that we are taking a calculated risk because
1 See p. 3970, infra. See also appendix V "The MER-29 Case," beginning at p. 4202,
infra.
PAGENO="0032"
3936 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
of a great moral and ethical problem involved. Because of the careful selection
of our investigator in Syracuse, I think that it is a reasonable risk for us to
take.
For example, in talking about a fee to Dr. Hollander, of Boston,
Dr Hollander mentioned the matter of his consultation fee,' and then
at the end they say
My own feeling is that we can t afford to chance alienation of Hollander 3ust
now. Perhaps I shouldn't regard this as blackmail.
In another interoffice memorandum' a company officer says:
The objective in contacting the Armed Forces was to lay the groundwork
for the eventual sale of the product to the various hospitals serving each branch
of the Armed Forces when the product is released.
Now, note this:
We are not thinking here so much of honest clinical work as we were of a pre
marketing softening prior to the introduction of the product.
What do you think of all this ~
Dr BEAN Well, it is unspeakable I don't think anybody anywhere
would condone that I don't know why I should say selectively that I
disapprove completely of everything that you reported there, but
that is the fact
Mr. GORDON. This was during the development of an investigational
new drug, and this is what went on. In addition, the firm got a doctor
to sign his name to a letter which was written by the company. The
letter was then sent by the doctor to the Medical World News. It was
then used as a testimonial to the Food and Drug Administration. The
company also sent a copy of the letter to all its detail men, with the
caption "Dr Lisan Speaks Up "1 So the detail men went to doctors
saying: "Here is Dr. Lisan of Philadelphia, who says this," when it
was actually the company who was saying it
Also in another memorandum' we have the following quote:
Dr Becker s paper prepared for the most part by (Richardson Merrell) was
rejected by the American Journal of Cardiology and has now been accepted by
the Journal of the Medical Society of New Jersey. We have received permission
to purchase reprints.
I ask Mr. Chairman, that these documents be put into the record at
the appropriate place.
Dr. Bean, in the chairman's opening statement, his last question is
"When influential doctors or pharmacy educators, particularly in high
academic positions, are large stockholders and/or serve as policy-set-
ting members of boards or drug corporations, since these men are in a
position to mold the attitudes of other doctors and to make policy
decisions in key medical and pharmaceutical organizations might there
not be a conflict of interest here?"
Would you comment on that?
Dr. BEAN. Well, let me put it in a personal frame of reference. I
would find it impossible or perhaps intolerable if I were on a retainer
fee from any concern, be it drug firm or book publisher or anything
else to be put in a position where I had to offer independent informa
1 See pp. 5971-73. infra.
PAGENO="0033"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3937
tion, advice, teaching, testimony, or whatever. I don't believe that it is
possible, it wouldn't be possible for me to act in an unWased way under
these circumstances.
It seems to me this is quite different from acting under contract on
a specific function someone might wish to have a certain subject re-
viewed or `an opinion given to somebody who would then pay you as
a consultant for this particular thing, but this is quite different from
being in the pay, without any special requirement, but with the in-
ference I think overwhelmingly evident, and with the legal require-
ment also, I believe that one who is a member of a board of directors
or who is in the employment of a different firm rather than, say, an
educational, or a medical, or a hospital, or a practice arrangement, I
think it is nearly impossible for people not to allow that to influence
them. I don't say it is impossible. I guess it is possible, but it would be
impossible for me not to be influenced under those circumstances.
Therefore, since I don't keep secrets well, and since I `believe th'at
what I know is freely available, and I like to let people share it if I
think it is going `to help, I would find this personally an intolerable
operating scheme for me, but I can reckon that there are people of
such powerful goodness `and rectitude that they might be able to
divorce themselves from this relationship in interpreting, teaching,
or doing other things, but this must put them under a great deal of
strain. Therefore it seems to me the part of w~sdom to avoid n'ot only
the suspicion `of evil, but the temptation to evil, if you think these
things are evil.
Mr. GORDON. I would like to mention tO you `that an analysis of the
responsibility of directors to the stockholders of a corporation is in-
cluded in a memo from the Library of Congress.1 One of the sentences
reads as follows:
While directors are not strictly speaking trustees, they `do occupy fiduciary, or
perhaps more accurately, a quasi-fiduciary relation to the corporation and its
stockholders. Each director must exercise his unbiased judgment,' Influenced only
by considerations of what is `best for the corporation. Many courts have spoken of
the rule as being that a director owes a loyalty that is undivided and an allegiance
that is influenced in action by no consideration other than the corporation's
welfare.
Now, what do you think of a director of a company, whO is also an
academician, who writes articles and delivers speeches, and does not
disclose his identity as director of the company?
Dr. BEAN. Well, I don't think anybody could say anything good
about that situation. It doesn't seem to me to be under any circum-
stance, the law being what it is-which I was not aware of, although I
am not surprised that is true-the difficulty of serving two masters is
not a problem, if they are both aiming in the same direction and they
have almost superimposable functions, But where they `are in conflict
and you are aiming in two different directions, you have to mal~e a
decision either to do nothing or to go in one direction or the other.
Under these circumstances therefore it seems to me it is not only the
part of rectitude bitt the part of wisdom to identify the hat that you
may be wearing under the circumstances of a particular statement, or
a particular article, or a particular speech, so that people will know
where your bread is being buttered from and on which side.
1 See p. ~973, infra.
81-Z80-69-Pt. iO-3
PAGENO="0034"
388 CO~rPEtt'ITIvE PROBLEMS IN THE DRUG INDUSTRY
Mr. GORDON. I might bring up a specific case. Here I have a book
entitled "The Medicated Society," There is an article in it, "The Coti-
tributions of the Pharmaceutical Industry," by Chester S. Keefer,
medical doctor, former dean of the Boston University Medical School,
and who is also an adviser to government. This particular article is
very laudatory of the industry. It was taken from a Lowell Institute
lecture. Not once, in the lecture which I read, nor in the article which
is in the book, does he mention the fact that he is a director of
Merck & Co.
Dr. BEAN. It seems to me to be, if an oversight, a flagrant one.
If it is something else, I am greatly surprised that Dr. Keefer, who
is a good friend of mine and an admirable man, has put himself into
this awkward situation. I don't see how you can deny that it is awk~
ward.
Senator NELSON. Doctor, I want to thank you very much for giving
us so much of your time to come here and testify before the' committee.
We' appreciate very much your contribution to these hearings.
Thank you.
Dr. BEAN. Thank you.
(The supplemental information submitted by Mr. Gordon follows:)
[From the Journal of ]kLedical Education, vol. 36, No. 1, January i9~6iJ
SELLI1'IG DRUeS IIY "EDUCATING" PET5ICIANS*
(By Charles P. May, M.D.t, Department of Pediatrics, College of J~hysicians
and Surgeons, Columbia University, New York)
The traditional independence of physicians and the welfare of the public are
being thi~eatened by `the new vogue among drug manufacturers to promote their
products by assuming `an aggressive role in the "education" of doctors. In the
recent Congressional investigation of the cost of drugs it was repeatedly stated
by executives of pharmaceutical concerns that a major expenditure in the promo-
tion of drugs was the cost of "educating" physicians to use the products-and
they mean doing what has always been expected of medical institutions. Is the
public likely to benefit if practicing physicians and medical educators must per-
form their dutie's amidst the clamor and striving of merchants seeking to increase
the sales of drugs by conscripting "education" in the service of promotion? Is
it prudent for physicians to become greatly dependent upon pharmaceutical man-
ufacturers for support of scientific journal's and medical societies, for entertain-
ment, and now also for a large pa'rt of `their edtieation? Do all concerned realize
th'e haSard of arousing the wrath of the people `by an unwholesome entangle-
ment of doctors with the makers and sellers of drugs?
That these aie grave and pressing questions a~d not trivial fears should be-
come `apparent in the ensuing presbntation of problems that surely deserve the
serious attention of manufacturers, prescribers, and consumers of drugs. No
one can be oblivious to the many fine contributions of both doctors and drug
companies that certainly deserve the greatest admiration, but the dark side of
things must be fully explored if the origins of the present problems are to be
4e1~ermined. The higher purpose of this analysis is to halt practices which are
undermining sound medical care as well as degrading the reputation of the
pharmaceutical industry and lowering the prestige of the medical profession-
to a degree that has already aroused public concern and the probings of~ poli-
ticians.
*The author submitted this manuscript for critical revi'ew to the Physicians' Coun-
cil-an independent group of eighteen eminent physicians who organized In 1O'5~ "to
seek means for maintaining high standards for the material on health that is d~ssemi-
nated through the media of mass communication." The Physicians' Council wishes It
to be known that It endorses this essay as an aecurate, equitable, and constructive
analysis of matters of major Importance in relations between the medical profession
and the pharmaceutical Industry. Reprints will be available from the Physicians' Coun-
cil, 2 East 63rd Street, New York 21, New York.
tClInIcal Professor of Pediatrics.
PAGENO="0035"
COMPETITIVE P~OELEMS IN TIlE DRUG INDUSTRY 3939
After a general discussion of the deleterious practices, some specific proposals
will be offered for preserving proper relations between physicians and manu-
facturers of drugs ~nd thus spare them from unfortunate experiences in public
investigations.
PROMOTION AS "EDUCATION"
Surely physicians realize that they cannot have faith in all drug promotion,
but many assume that at least some reputable firms can be depended upon to
consistently disseminate reliable information. The soundness of this assumption
can be tested by a look at some current specimens of advertising. These items
are from a considerable supply of the same kind, and regular scrutiny of the
torrent reaching the physician will satisfy the curious that similar examples
are easy to find. It will be seen that well known firms are guilty of sponsoring
dubious "education" material on topics of vital importance, and so the physician
is left without any assurance of authenticity e~cept from his own wits.
Antibiotics.-Antibiotics are therapeutic agents which no one can deny should
be used intelligently and with discrimination. Efforts to influence physicians tO
prescribe these valuable remedies on an unsound basis would be particularly
unfortunate; only clear and accurate information should reach the doctor.
For the past 3 years major pharmaceutical companies have been engaged in
a competitive struggle to increase the sales of their particular brands of anti-
biotics by a confused and misleading barrage of promotion (Figs. 1-3). The ex-
uberant campaign was based on meager and poorly controlled observations on the
levels attained in the blood by various preparations of antibiotics; additions of
certain agents (phosphate, critic acid, glucosamine) were claimed to enhance
the absorption of antibiotics and enable higher levels to be reached in the blood
more promptly.
Soon after this hectic campaign was well under way, the premise was chal-
lenged (9, 14) : actually, the action of these agents was to neutralize the unfor-
tunate effects of `fillers used in the capsules of the antibiotics-these were calcium
salts that combined with the antibiotics and hindered their absorption. When
the various forms of antibiotics are administered to fasting persons without
fillers, no advantage is observed from addition of phosphate, citric acid, or gluco-
samine to the plain parent compounds (10). Furthermore, no sound evidence was
ever brought forth that the levels and speed af absorption claimed for the widely
heralded derivatives offered any practical clinical advantage or therapeutic
superiority.
Pointed criticism from competent authorities did not check the eagerness with
which the promoters undertook to "educate" the physicians with inadequate and
irrelevant data and misleading claims in material distributed for the drug
companies. Note the triumphant tone in the examples of promotional material
from this campaign-this is the sort of inconsequential contribution the industry
sometimes refers to proudly as the result of great Investment in research in the
companies' own laboratories. This achievement consisted of getting rid of the
inhibiting effects of filler the manufacturer customarily used in the capsules of
such products.
The "educational" effect on doctors was to confuse them and lead them to
believe wonderful new drugs were available and that minor differences in blood
levels and the rate of absorption are significant therapeutic advantages.
Similar tactics are now being applied to a derivative of penicilin (Fig. 4).
The same substance is put forth under at least six brand names as if it were
the discovery of each distributor. It is also slyly touted as synthetic penicilin
while it is only a chemical modification of a fermentation product that is not
isolated in pure form (15). The same chatter about higher levels being attained
faster, without proof of clinical advantages, characterizes this latest "educa-
tional" material reaching the doctor. Once again evidence `is lacking to prove
the clinical superiority of the new derivative; the old penicilin V can be absorbed
about as well if administered on an empty stomach (13).
No amount of pleading (7) has discouraged the pharmaceutical industry from
marketing and pushing products made up of mixtures of antibiotics. An example
of low regard for the Intellect of the average doctor is the promotion of Panalba
by Upjohn (Fig. 5), where one is asked to believe an in vitro sensitivity test is a
demonstration of clinical "performance In pneumonia" (no references to clinical
N0TE.-Numbered references at end of article.
PAGENO="0036"
3940 COMPETITIvE PROBLEMS IN ~ PHE ~ ]~RUG INDUSThT
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PAGENO="0037"
COMP~3TITIVE PRODI~EM~ IN THE DRUG INDUSTRY ~394i
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FIGURE 2
trials). The nature of this comhination is kept obscure by giving the company's
brand names of the ingredients. What will this kind of "education" do to the
physician after a few years of domination of his habits: and beliefs?
How can one gain confidence in promoters as educators or believe in their
sincerity in view of these typical disclosures? Thereis an astonishing disregard
for expert opinion and the complaints of responsible physicians even in the
present trend to repeat the tactics that characterized the promotion of "poten-
tinted" tetracyclines in the current advertising of "synthetic" penicilin.
The untrustworthiness of "educational" material employed to promote basic
products is not peculiar to antibiotics. Similar disregard for the available
evidence and for authoritative opinion can be seen frequently in the advertise-
ments used by leading ethical pharmaceutical firms to instruct doctors.
REVEALING ECONOMICS
It has been estimated (1) that drug companies selling their products through
doctors' prescriptions spent $750,00,000 in 1959 on promotional activities. How
much of this sum was truly directed to "education" is a moot question. Advertising
in medical journals and by direct mail to physicians amounted to $125,000,000.
The expense of maintaining the army of 15,000 detail men busily engaged in
spreading "education" must account for a huge portion. The remainder went for
exhibits, films, trade publications, lectures, televised clinics, samples, etc. All this
huge sum was in the last analysis devoted to One prime purpose-to get the
physician to prescribe products of particular firms by brand names.
~`~-~: ~
PAGENO="0038"
8942 COMPETITIVE PROBLEMS IN THE DRUG INDUSTItY
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Your patients will do better when you choose CCç~S antsbiotic~s
Fzcui~E 3
Whether various aspects of this imm~nse promotional campaign are labeled as
advertising or education, the medical profession and the public cannot safely
ignore its effects on either the cost or the physician's use of drugs. The success of
the promotional activities depends on gaining an influence over the habits and
beliefs of the prescribing physician ("the funnel through which all ethical drug
sales must pass"). Two-thirds of the spending for drugs and medications is
attributed to items prescribed or recommended by a physician or a dentist, and
these absorb 20 per cent of the funds spent by the public for personal health care.
Between 1952-53 and 1957-58 the expenditures for drugs and medications in-
creased 120 per cent (1.5-3.3 billion dollars), but the spending for physicians'
services rose much less, or 42 per cent (3.8-5.4 billion dollars) (18). The item
of interest here is in the share of the health dollar absorbed by expenditures for
drugs (an increase from 15 to 20 per cent in 5 years) compared with the portion
spent for physicians' services (a decrease from 37 to 34 per cent in 5 years).
Another way of appreciating the factors involved is to note the changing picture
revealed by estimates of the increase in the use of drugs (in contrast to merely a
PAGENO="0039"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
3943
r ~ ~`j~ 7 ~*7 ~ :` :~. .: pt~F~&,~ . . . . ."...,~ ~: ` : ~ ~ ` ~ :` : . `
dV~_et ~ `~ ~ This IS Panalba
4_, _\_~ ~ performance
,~<:et ~ 111
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1* ~ 4
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1!i `~¼4
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I th r~'- k I
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2 1
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FIGURE 4
FIGURE 5
PAGENO="0040"
3944 coMPi+IVE OBLEMS' T~ THE ~RUG DI~SThY
~ in the price of drugs). In the 5-year period bteween 1952-53 and 1957-5~
there was an increase of expenditures due to rising costs of drugs of only 9.5
per cent, but there was a 73.5 per cent increase in the use of drugs (18). Consider
these figures in relation to the outlay for drug promotion in the same period:
Between 1953 and 1958 expenditures just for advertising in medical journals and
by direct mail to physicians increased by 219 per cent to reach the all-time high
of $125,000,000 (1). By contrast, the total funds available to all medical schools
in the United States for their educational programs in 1957 was only slightly
greater, $200,000,000.
THE QUESTION
There is no way of ascertaining the extent to which improvement in the
health of the population is due to a contribution of the medical profession, the
achievements of drug manufacturers, public health measures, or socioeconomic
conditions. It is evident to everyone that the pharmaceutical industry has made
an important contribution to the public health and to the treatment that can
be administered by physicians. The pharmaceutical industry and the medical
profession have come to occupy prominent places in our society, and we must
deal with them as permanent and useful enterprises.
The principal subject under consideration here is the possible impact of
promotion tactics aimed at "educating" the physician on the character of medical
practice and on the extent and manner of use of drugs, and perhaps on an un-
necessary high cost of pharmaceuticals. Of equally fundamental concern Is the
need to examine the appropriate prerogative of each of the parties engaged in
meeting the needs of the people for medical care. Only by a clear definition of
their separate roles can the public be safeguarded from evil consequences of
unsuitable entanglements between the manufacturers and prescribers of drugs.
The essential purpose of this inquiry is. to search out the principles which will
bring the trade and the profession into proper alignment in fulfilling their ob-
ligations to the people. The objective should be to cultivate cooperation without
drifting unconsciously into a collaboration that could undermine the inde-
pendence of the physician, the free enterprise system of trade, and be dele-
terious to the medical care of the public.
There is sufflcient talent and idealism in industry and the profession to for-
mulate a wholesome partnership, but unfortunately the best intentions of any
group are liable to serious dislocation by the machinations of some eager spe-
cialists In promotion who may be oblivious to anything but personal gain. Un-
doubtedly some of the present problems stem from inadequacies in the profes-
sion, and these must be dealt with forthrightly.
TO EACH HIS OWN
A wise division-The right to practice medicine granted to a physician by his
license and the privilege given to others to manufacture and sell drugs are each
derived through laws adopted by the people dependent upon their services.
There is a vital division of responsibility and at the same time a joint obliga-
tion inherent in those arrangements. This must always be clearly recognized by
the parties to whom the people have assigned a share in the guardianship of
their health.
The working relations between the medical profession and the pharmaceuti-
cal industry were not formed easily, as though it were a natural and inevit-
able means of meeting the health needs of the people. There was a bitter struggle
for several centuries between apothecaries and physicians for dominant control
of both the privilege to manufacture and sell drugs and the right to prescribe
treatment. The conflict was not resolved until late in the nineteeth century
when the people, through the law of the land, segregated the right to prescribe
from the privilege to trade in manufacture and sale of drugs. This safeguard
was found necessary to protect the people from exploitation by any one group
that might stand to profit by prescribing remedies of their own manufacture.
Do not disturb-The people would not tolerate for long any tendency to bur-
densome expenditures traceable to excessive influence of the manufacturer over
selection of treatment or to uncritical use of costly drugs on the part of physi-
ciana Life magazine (February 15, 1960) concluded a report of the recent
Congressional investigations of ethical drug concerns by stating: ". . . in the
long run it is up to better informed consumer~ to insist on being less captive
and to pressure the doctors into using a finer discrimination." Neither the medi-
PAGENO="0041"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3945
cal profession nor the pharmaceutical industry wishes to feel undue "pressure"
from the public, and thus both have every reason to maintain wholesome work-
ing relations and a sense of joint responsibility in strict compliance with the
welfare and wishes of the people who granted them their privileges. The divi-
sion of responsibility must be truly respected and not disregarded through any
subtle entanglement that may arouse the indignation of the people.
SOURCES OF CONFUSION AND CONFLICT
Legal loopholes-A typical state law on medical licensure (New York) states
that "a person practices medicine . . . who shall either offer or undertake by
any means or method to diagnose, treat, operate or prescribe for any human
disease . . ." Further, "No person shall practice medicine unless licensed . . ."
The legal position of the physician is the basis `of operation of the Federal Food
and Drug Administration a.s set forth in the Food, Drug and Cosmetics Act
as amended in 1952 which states that a prescription is required for "any drug
which because of its toxicity `or other potentiality for harmful effect, or the
method of its use, or the collateral measures necessary for its use, is not safe
for use except under the supervision of a practitioner licensed by law to adminis-
ter the drug."
This places the practitioner squarely in the `path of the manufacturer and
distributor of drugs which require a prescription; be must therefore he per-
suaded to use the drug if it is to be commercially successful. The physician be-
comes the prime target of promotional tactics and exposed to the craftiness of
any unidealistic pursuers of prOfit.
It is n'ot generally appreciated that the Food and Drug Administration is not
empowered to control the claims made in the advertising of drugs regarding
the usefulness of a product, but must restrict its concern to the safety and proper
labeling of drugs distributed in interstate commerce. The Federal Trade Com-
mission is assigned a responsibility in respect to false advertisements of phar-
maceutical products distributed in interstate commerce, but somehow an interest-
ing clause gained its way into the Act of 1914 outlining the powers of the FTC
and has remained there to this day: "No advertisement of a drug shall be deemed
to be false if it is disseminated only to members of the medical profession, con-
tains no false representation of a material fact, and include's, or is accompanied in
each instance by truthful disclosure of, the formula showing quantitatively each
ingredient of such drug."
Thus it is evident the promoter has a remarkably free hand in seeking to
influence the physician. In essence the attitude behind th'ese Federal Acts is
that the physician should be able to look out for himself in selecting drugs for
treating patients and needs little protection from the law or regulatory agencies.
This might be true if be did not have to con'tend with subtle overpowering
promotion and the complexities of modern medicine, especially if he is to be
"educated" by the very purveyorS of products which require his prescriptionis.
Semantic smog.-Tbe compai~ies sgilin~ drugs through doctors' ~reseriptions
have enjoyed the distinction of being referred tO as in the "ethical" drug trade
in contrast to the proprietary firms engaged in sale of drugs direct to' the public
("over-the-counter"). Ethical as here used refers only to the channel of
distribution `and not `to the manner and morals of promotion. The distinction be-
comes even less `meaningful when companies deal in both routes of sale'; many
large "ethical" companies sell products in both categories or have subsidiaries
in the proprietary field, and some proprietary firms have acquired cohtrol of
ethical companies (6). A recent trend h'as been to exp'and `the market for so-
called "over-the-counter ethicals," i.e., products sold directly to the public but
not generally advertised as yet in lay media. The Food and Drug Administra-
tion permits a product to be sold wit'hout a doctor's prescription when it i's
deemed safe to do so, and no objection comes frouf the profession after custom-
ary n~tification in the Federal Register. An increasing number of products are
making this transition from the ethical to `the proprietary realm each year (2).
This should be of greater concern to the physician who may become by-passed ex-
cessively and the people urged to drug themselves directly by the manufacturer.
The movement in this direction may be a considerable factor in the greatly in-
creased use of drugs in the past 5 years, already mentioned. It is easy to see that
the retail druggist can also be drawn into the struggle to influence the phys'iciacn
and the public to use particular brands of drugs.
PAGENO="0042"
C~MP~TI~IVE PROBLEMS~ IN THE DEtJG iNDU~RY
D~UGS FOR ?~tERGIIA±ThISE OR FOR HEALING?
Temptations of bigness.-The di~c~jti~es in ~i~int~tthing p~op~ ~uç1~pcPde1~é
of phy's1~ians f~ota tb~ oellei~s of drugs haive been aggravated by th~ growth Of
the pharin'ac~utical industry to a "big business"-4rug sales elii~bed to `about
3.3 billion dollars ~n.i958. It has been pr~dicted that this volume will triple within
the coming 15 years (16). It is Inevitable that such a promising market, unless
carefully watched, will be the prey of fierce competition and the hard-hitting
promotional tactics of the commodities market. This may be within the legitimate
functioning of our free enterprise `system of economy, but there are special con-
uiderations callin.g for restraint in seizing upon the public health as a commercial
plum. Certainly the medical profession wnuld be well advised to take care that
the public doe's not `come to believe doctors are too entangled with the hustling in
the market place.
Manufactured complecvity.-One result of the eagerness to share in the profit-
able busines's of making and `selling drugs is an energetic effort to launch new
products. At present about 400 new prodnets are introduced by pharmaceutical
companies each year (4). Actually, not more than forty `of these are new chemical
entities, most being slight modifications or different preparation's and mixtures
of established agents put forth with claim's of `advantages such `as flavor or absorb-
ability, etc. As a matter of fact, the really new drugs of material assistance in
treatment, and requiring advancement in the knowledge of the `physician for
their use, probably amount to less than six compounds a ye'ar. Thus the task
of keeping :abrea!st of significant new therapeutic agents i's complicated for the
physician by the difficulty of identifying these among the avalanche of minor
va~i'a'tions, often heralded In the promotional material as striking achievements.
The physician might not need so much "education" If there was not so much d~pli-
catinn In brand's produced for profit rather than t'o meet real needs `of patients.
It is commonly believed that catchy brand name's `are better chosen for ea'sy
remembrance than proper or generic names for drugs, but see if the following
list is familiar or informative.
UNREVEALING BRAND NAMES
Madribon Medr'ol M&radon
Mars'alid Mephyton Mode'ril
Maredox Meprolone Mo'noçlral
Mebaral Methium M'uividren
Med'omin Midicel Mysoline
Any potential advantage `of a catchy name i's lost when one is faced with new
trade nanies for 400 products a year for perhaps a tenth this number ~f different
specific agen'ts. One wonders whether the few generte names that actually should
be learned could not be even better mastered than the numerous variants In
brand na~nes far a `single drug, if comparable promotion ("education") were
devoted to implanting the fewer generic uames in the mind of the physician, for
example:
SINGLE GENERIC NAMES FOR DRUGS WITH MULTIPLICITY OF BRAND NAMES
DEXAMETHASONE PEEDNISONE TETRACYCLINE
Deoadron Deltra Aehromycin
Deronil Deltasone Panm'ycin
Gammacorten Meticorten Polycycline
Tetracyn
PIIENETHICILLIN ("SYNTHETIC" PENICILLIN)
Alpen
Darcil
Syncillin
`Maxipen
Chemipen
The arguthent that `a brand name affords assurance of quality and purity be-
cause of `a responsibility imposed on the company having e~clusive rights to
its use is unimpressive. This responsibility should be fully assumed by the Food
PAGENO="0043"
COMPETITIVE :;PROBLEMS IN THE DRUG INDUSTRY P3947
and Thu~g Adminiatratiion; which has the power of inspection and shouhi linve
mOre meaps to exercis~ it. We do `not: need a complicated system of private:owner-
ship of names of drugs to p'r&tect~ the public As a matter of fact, drugs presently
distrihuted by generic names have not often been found inferior in the limited
inspections the FDA ha's been able to make.
It is evident that a vicious circle is created by a mad scramble for a share of
the~ market: the doctor is made to feel he needs more "education" because of the
prolific outpouring of strange brands but not really new drugs, produced for profit
rather than to fill an essential purpose; and then the promoter offers to rescue
him from confusion by a corresponding brand of "education."
TIlE STYLE or PROMOTION
S~mart and sly.-The goal of promotion, even when traveling a circuitous path
under the guise of "education," is to achieve uncritical acceptance of a precon-
ceived message-to captivate the mind; stimulation of skeptical thinking could
block the purpose. This is in sharp contrast to the objective of true education,
which seeks to cultivate the use of the mind for independent judgments. The
success of promotion does not depend on the authenticity of the message but on
the skill in manipulation of belief. The psychology of persuasion has been studied
more assidously and is better mastered by promoters than by professors. Not only
are the rewards and competition in commerce stimulating, but the best techniques
of promotion can be ascertained ~y the concrete measure of sales figures. The
educator is hampered in evaluation of his methods because the results are deep in
the mind and cannot be given specific price tags.
Preparation of promotional material is generally farmed out to specialized
advertising agencies, and these have not always shown a notable sense of respon-
sibility in their use of the mass media in matters of health. It is to be expected
that an advertising agency would be more concerned abou4 the success of a pro-
motional campaign than its impact on medical practice. Whereas medical men
of integrity may be consulted in the preparation of promotional material, it seems
that they may be overruled by executives occupied with maintaining sales and
profits.
Payola ?-In conjunction with the actual advertising material, the pharma-
ceutical companies go to great extremes to sell an appealing "House Image" to
the physician to soften his resistance. Lowest on the scale are overt gestures like
ordinary entertainment and personal favors. One "ethical" drug company (Eli
Lilly) gives medical students new diagnostic instruments each school year to
foster "the close association of our two professions," with the proud boast of
having enlisted "the co-operation of the dean of your college !" A particularly
regrettable maneuver is the erploitation of the natural sympathy between doctors
and students by hiring the needy and unsuspecting student as a detail man
(Pfizer, Schering).
More subtle wooing takes the form of conspicously sponsored conferences and
television clinics and give-away lavish medical magazines and newspapers some-
times made more fetching with pseudo-culture and racy human interest. Grants
are made in partial support of independent research, but these usually cover
only part of the cost and tend to favor utilitarian studies; and the investigator
may unwittingly find his results subject to exploitation (11).
Medical organizations are given monies to support a large part of their activi-
ties, and then are in a poor position to criticize practices that infringe on the pre-
rogatives of the medical educator and imperil the knowledge of the physician.
The question might well be raised: How does all this courting differ from
payola?
Promotion is to commerce what propaganda is to politics. The physician, like
the citizen, had better have a clear notion of its trustworthiness. I~ the applica-
tion of information to the care of the ill, it is not enough for most of what is
offered to be accurate; the difficulty of avoiding error is compounded when clever
means of misleading the unwary are common practice. And remember, the physi-
cian is left by the present laws to look out for himself in matters of promotion to
a considerable extent. New proposals are under consideration to remedy this
situation.
Tricks of the trade-Innumerable ingeniOus devices have been contrived to give
promotional material an air of authenticity. Some of these can be mentioned to
warn pl~ysicians to watch for them in "educational" material prepared by pharma-
ceutical concerns.
PAGENO="0044"
3948 COMPETITIVE PROBLEMS IN THE DRUG. INDUSTRY
Reference is often made to unpublished data from "personal communications,"
"ease reports in the company's flies" which are collected at random, and even
individual testimonials. None of these can be readily evaluated in an acceptable
fashion.
Quotations lifted out of context are a favorite means of misusing sound sources,
and inferior articles in the medical literwture may be selected to $upport the
claims even when superior work is available to refute them. Only one or two of
an impressive list of references may have any pertinence to the claims being
propounded. Certainly the copy writers cannot be counted on to. evaluate the
evidence critically;
There are a few privately owned magazines published in the format of medical
journals that are favorite repositories for superficial studies and common sources
for references in promotional material. One of these was edited a~id published
by a drug company that then used the teferénce~ in its advertisements, thus
having a handy closed system of quotation.
Implied endorsement by vague allusions to use of the product by "many" phy-
sicians or hospitals is expected to be conviii~c'lng, as are the results of inadequate
surveys showing "9 øut of 10" answering a mail questionnaire favored the product
although it is not mentioned that only a small percentage of those questioned
bothered to answer.
The appeal to the eye is seldom neglected, but the mind may not be taxed at all
with useful information as to contraindications, side effects, toxicity, etc. Least of
all can one hope to find any discouraging, data on actual or comparative cost of
"new" preparations versus established forms of a drug.
THE PHYSICIAN'S PuEDICAMENT
Learning made difficuU.-The body of knowledge which should be assimilated
by the physician is burdensome enough without complicating his access to it.
The legitimate medical journals have multiplied like insects; one must now seek
his Information from 5,000 journals (over 600 in the United States alone) con-
taining about 100,000 articles a year. These publications are almost all edited and
written by amateurs in the skills of communication. The usual medical journal
is more a repository of data than an organ designed tO interest and enlighten the
reader. There are plenty of sound articles if one can find time to locate them and
dig out the information. Even the review articles tend to be pedantic. The biblio-
graphic aids such as mnde~-v Medicus list all articles regardless of merit and are
of no help In checking on curreat promotion because they are months behind the
journal, which in turn are months behind the clsttas in advertisements ba~ed on
"personal communications," "exhibits," and "eases ta the con~ipany's flies."
Editors and publishers may seem to pursue their lonely ways without regard
to duplication of effort or real concern fOr the practicing physician, but this is
partly due to inadequate staff. Usually the editor snatches time fronl some pri-
mary task to turn out a journal as best he cali withoct specially trained assist-
ants. Quite limited resources are available to the editor fot making the journal
more attractive with art work and colored ihlustratioits or taOte interesting
through enlisting the aid of skilled writers.
Because of lavish expenditures for drug promotion, the income ftoin advertise-
ments `is eno'ugth to make the owners of medical journals ~cwetou5 `of the profits.
Two official journals of national societies can `be cited as bracketing the field: One
general journal publishes 6,000 pages of advertising a `~ear, at $1,100 a page,
or an annual income of $6~600,000; another speCialty journal recelve~ $260,000 a
year from 1,300 pages at $200 a page. All the costs of producing these journals
probably do not come to. more than ~0 per cent of the income from ads plus sub-
scriptions, thus leaving 40 per cent for the owners. It ~Oirld' be hard to `beat this
as a profitable business, since the raw materials-the talentS of the contributors-
come free!
Most lamentable is the lack of concern for the authenticity of material In the
advertising pages in medical journals, which almost outweigh the editorial text
in bulk and influence. Few journals show signs of a determined effort to reject
misleading advertisements, and in none are the standards oct acceptance high
enough. In this respect the owners of the journals exert a strong influence over
editors, some of whom surely resent the encapsulation of the editorial text by
objectionable material.
Advertisements in otherwise reputable journals are not depOndable sources of
education. Conflict between promotional "education" and scientifiC information in
PAGENO="0045"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3949
the editorial text appearing in the same professional periodical is dramatically
illustrated by an article and an advertisement in the same issue of the Journal of
the American Medical Association (March 5, 1960).
Wilkins (19) reviewed the experience with occurrence of female pseudohermaph-
roditism in 3G infants born of mothers who during pregnancy bad been given nore-
thindrone (marketed as Norlutin by Parke, Davis & Company), a synthetic pro-
gesteroid compound, as treatment for habitual or threatened abortion. The natural
hormone, progesterone, does not cause fetal masculinization. Norlutin and similar
synthetic compounds have androgenic as well as progestational effects. The
masculinizing effects of synthetic progesteroids can lead to the genitalia of female
infants being mistaken for male, with dire consequences if they are reared as
males and then subsequently feminize and menstruate at puberty; they may also
be mistakenly assumed in the neonatal period to have congenital virilizing adrenal
hyperplasia.
The same advertisement for Norlutin (Fig. 6) has continued to appear regularly
in the J.A.M.A. for the ensuing 3 months since the article by Wilkins appeared in
that journal; in spite of his warning: "During the past year or two, Norlutin has
caused fetal masculinization with sufficient frequency to preclude its use or adver-
tisement as a safe hormone to be taken during pregnancy." The advertisement
contains no clue to this complication and no information that is "educational" or
enlightening. The startled expression of the woman in this advertisement may
have more significance than the artist intended!
The financial subsidy gained through advertisements is a doubtful blessing. The
journals come to be regarded as profitable property and as vehicles for advertising
rather than scientific periodicals. A journal with an eye toward the glitter of gold
may become diverted from its proper function as an outlet of free and pointed
criticism.
This lush support inflates the number of publications beyond the natural needs,
and the plethora of pages encourages acceptance of inferior articles-and so the
bulk with which the reader must grapple is bloated as a consequence of the very
promotional material he ought `to check against a discriminating literature.
Little wonder that few physicians have the stamina to struggle with the over-
whelming task of keeping abreast of new developments through their own medical
literature. Medical educators must be especially cbargrinned to have succeeded no
better in cultivating sound reading habits in students that should last through the
lifetime of a busy doctor, and to have done so little to keep the medical literature
serviceable and free from external influence.
Believing made e~isy.-Tbe deficiencies in the medical literature and short-
comings in the education of physicians have provided the golden opportunity for
the promoter. The intense discomfort the doctor feels from the frustrations of
using his own literature makes him quick to turn to the appealing "educational"
material of the pharmaceutical concerns.
The sellers of drugs have launched an impressive array of publications (the
paramedical literature) and other devices to gain an influence over the habits and
beliefs of doctors. Enviable skill and ingenuity have been devoted to production of
attractive and well composed material. It cannot be denied that much of this is
dignified and more useful than the journals and postgraduate programs sponsored
from within the profession. The temptation to the busy physician, driven by
desperation to seek short-cuts through the forbidding jungle of academic crea-
tions, is so great that in all probability the readenship of the trade publications far
outstrips that commanded by professional sources. Less harm would be done if
the "educational" material furnished in behalf of promotion was free of bias. It
is risky to depend on materials beyond the scrutiny of independent editorial staffs
and of necessity dedicated to vested interests.
Tardy and tacving aids.-Valuable reports on the nature and use of drugs by au-
thoritative bodies are regularly published, e.g., the Councils of the American Medi-
cal Association and the National Research Council. One might suppose the
physican would use these to judge the accuracy of material reaching him
through the channels of promotion. Reports such as these are widely scattered
in medical journals or `apipear as separate documents `not generally received
by many practitioners. It would be a tremendous task for an individual to
keep track of ~dl tbese reports. Compilation of critical ev4luations by committees
takes time, and ~ublication of their reports lags too far behind the current
promotional campaigns to apply the findings when `they are most urgently needed.
Even if such reports could be more timely', a `busy physician does not have
time or energy to check the claims in promotional material by searching out
PAGENO="0046"
3950' COMPETITIVE PROBLEMS IN ~HE IDRUG7 INDUSTRY
oral!; ;fr~;!lvo proycs(-~?la;zal lb
r\FL ~ flS)fl [1 T1~?9flJ]3
F I
thi ~ssiS~i Li ud'J
~ tat 4,~PkD3n)
in conditions involving deficiency of prays sic: one
pnnrtn and scon'an aflKIlOflt) I Ifluistril d tnq~,uht t~ finK
tion-d U1ttIII~ I>kttlit g (IIdOL!IIIL i oruon
thrcarnd ;l,ni ton
PACk'AOSNC: ~-t% s.&t tub! a.ta u ~oC 30
r, DAViS & COMPANY * 0(71*1
FIGURE 6
corresponding statements from comprehensive authentic reports. It is absurd
to expect the truth to prevail when It is given relatively slight circulation In a
single publication or is repeated af rare intervals,' while promoters `have dis-
covered `that their message can be hammered home against grékt odds by `massive
relentiss repetition.
Another limitation of most scholarly reports is the polite reluctance to' single
out specific products deserving criticism, as could be done `bF naming brands
PAGENO="0047"
COMPETITIVE PROBLEMS IN T~IE DRUG INDVSTRY 1~
or identifying fallacious presentation's in promo~ional material by direct re-
production and quotation.
A notable effort is being made to overcome these inadequacies by nn independ-
ent group of competent physicians who are circulating a Medical Letter' con-
taining pointed comment on the newest products while they are still `being inten-
sively promoted.
Unfair competition.-Advertlsing experts maintain that their methods would
not be `so su'ccessLful if medical educators and editors `did their jobs better and
physicians were so well informed that `they could not be influenced `by unauthentic
promotional material. There is enough truth in this `to make sincere professors
and editors wince, but the sides in the battle to dominate the habits and beliefs
of the physician are not fairly matched.
As things operate in our society, far larger resources can drift into the hands
of pharmaceutical enterprises than can be raised by medical schools and pro-
fessional organizations. While spending about $125,000,000 in 1959 on journal
and direct-mail advertising alone, the "ethical" drug industry placated the
deans and professors with donation of an unrestricted `sum o'f approximately
$243,000 as their mite to the National Fund for Medical Education (3), or
about 0.12 per cent of `the `total budget of $200,000,000 for medical school's for
that year.
To a large extent the paramedical publicatIons thrive as `parasites on the
basic contributions of the profession. They `may `select what `they wish and remold
it to their purpose without the tedious `task of doing the `original work. The
drab and prosaic legitimate journals must limp along on* relatively meager
resources openly raised through pai'd subscriptions or stoop to sharing the pro-
m'oter's `bounty by carrying `his `advertisements, which enshroud and often com'
filet with the editorial text. The beautiful and exciting magazines and news-
papers from industry ean be given away, u~hatever `the cost, because the ex-
pense is conveniently included iii the price of products the physician is led
to prescribe.
Alarming trends.-Only a lapse of~judgment can account for the willingness of
prominent medical authorities to contribute their talents to further embellish-
ment of the contents of the paramedical literature and other promotional schemes,
as is increasingly the custom. A moment's reflection should make them realize
that dominance of physicians' "education" can easily pass into the hands of
those who are capturing doctors' attention with their aid and for the client's
purposes. As an example, one handy little parasitic commercial magazine offers
pithy extracts from the legitimate literature sandwiched between fulsome, adver-
tisements, and frequently manages to draft an illustrious panel of professors
who seem content to sell rehashes of their original works to dress up the collec-
tion of abstracts gleaned from proper journals-presumably to the owner's great
profit.
Prominent men seem ready to lend their names as sponsors and thus add an
air of authenticity, not only to paramedical magazines, but also to subtle schemes
for closed-circuit television performances and for piping information and promo-
tion into the offices of doctors via radio and phonograph and telephone; all these
devices are subject to the influence of the advertising agencies and drug com-
panies which support them.2
These entanglements can become confusing and unwholesome; cooperation can
unconsciously come perilously close to collaboration. The net result is to under-
`Published by Drug `and Therapeutic Informa'tion, Inc., 130 East 57th Street. New York
22, N.Y.
2 Examples are:
The Advisory Committee for Grand Round's (television), niad,e up of distinguished
names, with headquarters at `the same address as the largest medical advertising
agency (William Douglas McAdams), and a lay employee of that company is the Executive
Director for the Committee.
Voice of Medicine, a phonograph record service, teams up Excerpta Med,lca Founda-
tion with Recordo-Med, Inc.
Medical Radio System is~ a service of RCA-NBC for special FM radio broadcasting
of medical news and promotion.
Medtpbone (developed by Johnson and Lanman ad agency) will arrange for free
telephone calls between physicians seeking infermatlon on any topic and drug com-
panies which will seek the chance to provide It.
The fate of Dr. Henry Welch, who was obliged to resign as chief of the Division of
Antibiotics of the Feed Administration, should be a warning to others drawn Into
promotional enterprises. His involvement In the schemes and dealings of two profitable
trad'e magazine (distributed, free to doctors) was brought to light `In a Congressional
Hearing (17).
PAGENO="0048"
395~ COMP1~tT~PIVE P1~tOBLEMS IN THI~ DRUG INDUSTRY
mine the audience for the journals and postgraduate programs which were once
the prerogative of the profession.
Furthermore, a mass medium is established beyond the influence of the pro-
fession which can be used to comment freely upon the affairs of doctors, while
their own private and official medical publications must hesitate to examine the
doings of the industry upon which they have come to depend for subsidy. When
the medical audience has been more completely won over by the promotional
"educational" activities, and if the pinch of a less flourishing economy should be
felt, what is to prevent the subsidy to medical journals and societies from being
decreased? Would enough loyalty of doctors to their own professional journals
remain to make it risky for industry to force these journals to rely on their
own resources?
THE POwER OF PROMOTION
At times the effectiveness of promotion may be exaggerated by the promoters.
They `are not so powerful `as to excite fear and worship, but it would be foolish
to discount the impact of their efforts. Keen businessmen do not continue to lay
out huge sums without results.
The aim of the promotional campaign is to sell a particular brand of a product.
Listen to the terms mentioned in discussions of treatment by students in the
classroom by residents in staff conferences ~r whenever doctors meet, and you
will note h'ow successfully trade names have been implanted-even though the
brand name may not be simpler than the generic term and it may not give any
`clue as to the chemical nature of the product. Also notice how quickly' a new
product gains favor in the best of medical circles, whether proved superior to
`an old product or not,
If your own observations are unconvincing, look ~t the following sales figures
of a few "ethical" products and i~sk yourself if disc$minating ~utbo'rities could
l~e recommending such profligate usage ot residents and practicing physicians.
Estimated total eth'ical drug sales at manufacturers level (19~7) (8),
Antibiotics $400, 000, 000
Vitamins and hemantinics 230, 000,000
Adrenal hormones 88, 000,000
Other hormone preparations 50, 000, 000
Sulfonamides 42, 000, 000
Biologicals 150, 000, 000
Tranquilizers 195,000, 000
Promotion has the power to lift a product to prominence regardless of its
usefulness, and though this may be a fleeting accomplishment, the "education" of
physicians will be distorted and the resources available for health care will be
dissipated `by the `hectic campaign to influence the doctor's prescription. Your
attention is not being directed to a harmless "tempest in a teapot" but to a force
that can twist the profession from a true course.
THE POWER OF CRITICISM
There is a remarkable dichotomy in the prevalent attitude in the medical
profession toward criticism. Forthright public comment is expected from col-
leagues who review `scientific books an'd articles for medical journals and during
scientific meetings, but any tendency to comparably open criticism aimed at par-
ticular brands and specific abuses in promotion is frowned upon as "negative"
and unsuitable for dissemination in the medical literature. Thus, a valuable
exercise in the evaluation of evidence is eliminated from the continuing educa-
tion of physicians from within their own rank's.
Other fields have not hesitated to employ higher criticism to foster good taste
and excellence. Dramatists, authors, and artists are continuously exposed to
unfettered critics who pass judgment on their creations without sparing mention
of individuals and specific works. Indeed, the full `benefit of higher criticism
cannot be gained by vague generalizations alo'ne.
That this procedure is equally constructive when applied to promotional
material was demonstrated to the profession by the effect of a series of pointed
criticisms published in a lay magazine in the past year. The ~aturd,cty Review
(January 3, September 5, 1~59) `permitted their science editor to point out a few
abuses in promotional material of a major ethical drug firm. Reproductions of
actual advertisements for specific brands were used to illustrate the reasons for
PAGENO="0049"
COMPETITIVE PROBLEMS I~ THE DRUG INDUSTRY 3953
concern. The effect was salutory. These articles were so disturbing to the profes-
sion as well as the public (and the company u~ider fire could not deny their
validity) that the Federal Trade Commission was stimulated to issue two
injunctions calling for explanations from the offender. Such action had not been
taken previously by the FTC in connection with the promotion of ethical drug
firms, presumably because it was deemed sufficient to let the doctor look out for
himself as was stipulated in the Act of 1914 (quoted in a preceding section of this
essay). Far from being "negative," this was a positive service to the public and
the profession.
It does not seem sensible for the profession to relegate the function of higher
criticism in medical affairs to even enlightened laymen, particularly in public
media. The results may not always be so fortunate for doctors, and the public
may view a reluctance on the part of the profession to assume responsibility
for independent criticism of any agencies affecting the public health as a form of
negligence (12)-in which case the privilege may be assigned to a governmental
bureau. This turn of events would seem more likely to lead directly to excessive
regulation of industry and the profession than the superficial notions of "censor-
ship" set forth by promoters to hold potential critics at bay.
Criticism from individuals submitted privately to drug houses is easily dis-
sipated by polite evasion, but public comment cannot be dealt with so con-
veniently. The profession needs to bring its collective weight to bear on abuses
and poor taste through pointed criticism in official journals of medical societies
or by some form of ptiblic expression of pointed opinion from independent groups
of physicians.
BtGABOO5
Certsorship,-Whenever the suggestion is made that the consumer deserves
more protection from unrestrained promotion, cries of "censorship" are heard
from the captains of industry and the masters `of the moss media. This word
"censorship" is made more repulsive by opposing it to "freedom" gnd the sanctity
of "self-regulation." The hackneyed trick violates sound concepts. To censor
is to suppress expression of fact or opinion-and this is evil. To oppose abuses
in the use of the mass media for promotion by pointed public criticism is not
censorship but legitimate restraint-in the best tradition of freedom.
Censorship is abhorrent to all who aspire to freedom, but articulate criticism
in the higher sense cannot be construed as unwarranted restraint or an in-
fringement of rights. Freedom can be maintained only by providing for con-
tinuous, unhampered expression of opinion from all parties through equal access
to the media of mass communication. There must be comparably effective
presentations to the identical audience at nearly the same time; an open clash
of opinion between fairly matched adversaries will finally disclose the closest
approximation to the truth. This process is stifled when industry can afford
to make blatant use of the mass media, while the profession remains con-
tent to express its opinion softly through outlets partially stilled by a feeling
of dependency on subsidy from advertisers.
Self-regulation is a myth not likely to be realized outside Utopia. Neither
citizens nor nations, professions nor trades have evolved to this day that
deserve such trust, least of all when profit is at stake. It is actually pre-
sumptuous to seek exemption from that degree of regulation which safeguards
the welfare of all members of society.
Socialism-Whenever the pharmaceutical industry feels the sting of political
probing, as was so apparent in the recent Congressional investigations, the
most promising means of eliciting sympathy from the profession is to play on the
fear `of socialized medicine (5). It is argued that if private industry is sub-
jected to further government control, medicine will soon he the next target.
It cannot be denied that should the profession become too closely entangled
with the drug industry, they are liable to rise and fall together in the estima-
tion of politicians and the people.
Physicians will have to recognize the purpose of these bugaboos or they may
unconsciously accept a flimsy pretext for unbridled use of the mass media
and adopt an unreasonable attitude toward social advances.
THE ENTICING WEB
A look at the entire net cast out by the promoter to catch the; physician's
favor Will reveal how easily the unwary could become entangled. The suave
and mischievous methods used to entice doctors into this web a~e deplorable:
81-280-69-pt. 10-4
PAGENO="0050"
3954 COMPETITIVE ~OWJE~M~ IN ~L I~DUSTRY
the whole is camouflaged as a noble plan to promote the public health and
made tempting to the unsuspecting victims by the bait of "education." The
grand scheme appears to be to confuse and then capture the prey.
The capacity for entangling doctors built into the ~twork of promotion and
`education" spread out by the ethical pharmaceutical industry can be readily
estimated by simply listing some familiar elements in the design.
1. Entertainment and gifts (wining, dining, and ~floor shows, free supplies
and equipment to individuals and institutions) that soften resistance to overt
promotion.
2. Subsidies of medical journals through advertisements `and of medical so-
cieties through direct support of activities and indirectly `by commercial exhibits
at meetings-that interfere with their function as outlets for objective criticism.
3. Grants for applied research and testing of products-with the risk of
ensuing exploitation of favorable results.
4. Sponsorship of conferences-thus made vulnerable to infiltration by trades-
men and biased presentations.
5. Free distribution of lavish and beguiling paramedical publications, radio
and television programs (exempt from independent review)-that draw the
attention away from legitimate medical outlets and transfer dominance of the
mass media to the promoter.
6. Attractive invitations to talented physicians to contribute to paramedical
publications-that divert their talent from publications of the profession and
add a veneer of authenticity to the promotional "educational" materiali
7. Manufacture of a plethora of brands and preparations-that complicates
the burden of keeping doctors informed without corresponding enrichment of
the therapy at his disposal.
8. Clamorous competitive c1aims-~-that permeate the practice of medicine with
the confusion of huckstering in the market place.
9. Loose allusions to censorship and socialism_that startle conservative free-
dom-loving physicians.
10. Modest unrestricted contributions to the' profession's own educational enter-
prisés (like the National `Fund for' Medical Educa'tloli)-that may exonerate the
abundant expenditures for industry-dominated "educational" programs.
The individual physician is left to escape this enticing web with too little help
from his un-united, cautious, subsidized organizations, while the ethicnl drug
companies have combined "their resources in a Pharmaceutical Manufacturers
Association that can effectively pursue a coherent plan and ample use of public
relations to guard their interests~
THE' MENACE OF ENTA~tGLEMENT
The prospect for free pursuit of a chosen trade or profession affecting the
public health is most promising when the welfare of the people governs all
actions. This means no selfish effort should be made to intrude upon the pre-
rogattives of others or to exert undue influence through entanglement, confusion,
or eQilaboration among the parties to whom the people have `assigned separate
responsibilities.
The invasion into the province of `the medical educator by the drug companies
must be eliminated; conscription of "education" in the service of prom'otion must
cease. Sooner or later what may now seem like benign and noble overtures will
be recognized as ominous intrusion that threaten the hard-won and reasonable
boundary between the sellers and prescribers of drugs.
Neither `the drug industry nor the profession would profit by mortal combat,
and `the public would be the victims of unseemly collusion. There is only one way
to better health care for the people-cultivation of cooperation and avoidance of
entanglements. If the public is the first to sense the danger, matters will pass
into their hands and governmental regulation will be m'ade the order of the day.
PROPOSALS TO LOOSEN THE PROMOTER'S SNARE
To physieians.-It would not be surprising to find th'at some physicians re-
act with anger at any criticism of ethical drug companies, for surely all the boun-
tiful gestures from industry mus't have forged some warm friendships. Let t'hem
hold their fire and consider!
There are ample grounds for kindly feelings between doctors `anc~ `those who
furnish them with invaluable remedies without the ardent wooing of promo-
PAGENO="0051"
COMPETITIVE PROBLEMS IN TI~E DRUG INDUSTRY 3955
tion. However, as long as the prescription remains the means to a sale, short-
sighted promoters will consider it "good business" to make prescribers feel some-
thing close `to kinship with the purveyors of drugs. This is a shaky foundation for
true and lasting friendship. A little reflection should lead physicians to beware
the eroding effects on their traditional independence and on the trust they have
received from the people.
Doctors must adopt universal skepticism toward "educational" material ema-
nating from sources outside their own publications and institutions, and even
these will be suspect so long as there is any reluctance to apply critical stand-
ards in acceptance of advertisements, or to sneak out freely on other abuses, for
fear of losing the subsidy of promoters. The legitimate medical literature needs
overhauling, as to both source of support and techniques of communication.
In addition tQ looking out for himself the physician must be willing to pay
his own way. He would bridle at the prospect of being considered a "sucker,"
or a puppet of any vested interest-a possibility be faces when be becomes
beholden for entertainment or deeply entangled in the web of promotion. Never
forget that the patient pays the bill.
Physicians should not discount their latent power nor hesitate to assume their
full stature and call a halt to invasion of their province. Prestige is a fragile
flower that demands conscientious cultivation to save it from pests and weeds
blown in by the winds of promotion.
In the light of reason the bugaboos of censorship and socialism will be dispelled,
and the indispensabiity of higher criticism for maintenance of excellence and gool
taste will be acknowledged.
Watchfulness will be required to check the increasing transfer of products
from "ethical" channels Into the category of "Qver-the-counter ethicals," a source
open to patients without recourse to a doctors prescription. Casual tolerance of
this trend is a form of professional suicide, which might be a boon to promoters,
but not to the people, who appear only too anxious to drug themselves at the
beckoning of unscrupluOus bucksters~
In essence, physicians should hold themselves aloof in unhampered devotion
to their calling, while exchanging a wbplesome respect with others contributing
to the public health but never beiiig guilty of prescribing drugs under un-
conscious influence of personal favors or subtle entanglement with the affairs
of drug manufacturers; nor can the profession ever shirk the task of setting
its own housç~ in order, particularly with regard to the unkempt medical literature,
to inadequacies in the techniques of medical training, to easy-going wayS of
financing activities of medical societies, and to indulgence of wayward physicians
who may be unwittingly aiding and abetting the schemes of promoters.
None of these proposals should be allowed to provoke conflict between the
groups making equally vital contributions to the public health; the best interests
of all parties can be fostered only by suitable cooperation, which is distinct from
collaboration. Conferences between responsible representatives of medical edu-
cators and the pharmaceutical industry would be desirable, e.g., the Association
of American Medical Colleges and the Pharmaceutical Manufacturers Associa-
tion.
To the ethical drug firms-The position of managers of drug companies
dependent on doctors' good will to sell their products Is not altogether enviable.
It takes a reasonable profit to make the stockholders happy, and this must be
gained in a fiercely competitive market. The manufacture of drugs is an exacting
business, not only because of legal standards but because imperfections in the
product can be disastrous and no excuses will satisfy the pu,blic. There are
enough internal problems in such an industry, but a final obstacle must be
overcome before the volume of sales will permit a profit-ithe man who writes
ttbe prescription must be won over to favor the product. The great body of pre-
occupied, conservative, and proud physicians is no slight obstruction to place
in the path of any enterprise; lthtie wonder a great blast of promotion was found
necessary to move them,.
Even allowing for all these difficulties, the ethical drug firms may have over-
shot their mark. Physicians and the public are beginning to feel they are pushed
around too much. Unless the medical educator is completely overpowered, sooner
or later there will be a wholesale opposition to pharmaceutical invasion of the
field of medical education. To be sure, doctors and their organizations are no-
torious for accepting almost any offer of s~bsidy or entertainment, but their
feeling of gratitude will not be strong enough to check their ire when they
PAGENO="0052"
* 3956 COMPETITIVE PROBLEMS IN THE IThUG INDUSTRY
realize their prerogative to exercise dominant influence over the habits and beliefs
of physicians has been bought.
Ethical drug firms should reconsider the appropriateness of attempting to in-
fluence physicians by subtle infiltration into the educational process and through
a vast meddlesome subsidization that is hard to distinguish from payola. If the
pharmaceutical industry can afford to subsidize medical affairs, they should do
so through larger unrestricted contributions to organizations devoted to the
interests of the profession, such as the National Fund for Medical Education,
rather than allowing their resources to be used as a means of undermining the
control of physicians over their own a1~fairs or as a nefarious scheme of public
relations.
Matters would improve if the ethical drug industry shook of1~ the exuberant
promoters who have drawn them into the use of techniques customary in the
sale of ordinary commodities but highly questionable for application to promotion
of medical remedies. This industry had better take another look at that word
"ethical" and make certain its meaning is applied to the manner of doing busi-
ness and not just the channel of distribution of their products.
No doubt it would be impossible to curtail the plethora of brands and prepa-
rations of products in a laissez-faire market. This is one of the chief causes of
promotional puffery and an aggravating contribution to the confusion of the
doctor that makes him feel he needs more "education." The Pharmaceutical
Manufacturers Association might well consider whether its members would in
the long run be better off with lower sales volume and less bigness and less
aggressive competition-the alternative appears t~ be an ever-increasing tempo
of promotion until the whole business is discountei b3r the profession and the
public. The promotional campajgns which are tecilifred to compete in a market
depending on sales direct to the public are esI~ecially costl~V; the last barrier to
this drain will be gone if the physiciah is removed from. th~ path of drug promo-
tion by loss of stature or further tendency `of ethical firms to get around `the
doctor via the "over-the-counter ethical" ljne of remedies. Acquisition of propri-
etary subsidiaries by ethical firms and vice versa must complicate matters.
Cooperative projects.-A good step in the right direction has been the adoption
of a Statement of Principles of Ethical Drug Promotion by the members of `the
Pharmaceutical Manufacturers Association. The next step is to abide by it faith-
fully. Even better would be a really comprehensive statement of principles
prepared and adopted jointly by representatives `of industry and the profession
to define and govern their proper relations and separate prerogatives. This could
be coupled with the establishment of a Board or Overseers made up of representa-
tives of the public, ln~ustry, and the profession. This Board would not function
as a government regulatory agency but as a private group that would be em-
powered to call to account either party for any infringement of the stated
principles, resorting when necessary to public comment in the mass media. The
freed'om of each group to pursue its endeaver could be guarahteed by `this con-
tinuous and equal opportunity for confrontation of opinion and exercise of in-
fluence. The people could be reassured by periodic reports from this Board of
Overseers. Here again the Association of American Medical Colleges and the
Pharmaceutical Manufacturers Association could cooperate in developing such
a plan.
To the people-In the final analysis, the people of a democratic society have
the power to take things into `their own hands. If any enterprise threatens the
welfare of the public, especially in matters of health, a brisk reaction can be
expected. No good will come from encouraging eager politicians to seize upon
health enterprises as a ladder to power. The people should not lean too heavily
on bureaucratic governmental regulation, for there is no substitute for high
ideals in the development `of sound practices in a free society.
Should it appear that unduly large renources have drifted into the possession
of industry for the purposes of promotion, the structure of taxation may well
be critically examined. It is not inconceivable th'at a plan could he devised
that would limit the sums which can be charged to promotion in the cost of
marketing drug products, thereby shrinking the size of the web the promoter
could fabricate for his clients and freeing the professipn from the threat of
entanglement or undue influence from pbarm,aceutical "education."
The people do need some assurance of responsible behavior from those to
whom they have assigned the rights and privileges of serving their health
needs. This can only be obtained by insisting upon some arrangement for
PAGENO="0053"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3957
continuous public accountability from the profession ~nd the drug industry,
such `as `the Board of Overseers suggested in the preceding section of these
proposals.
PRESERVATION OF FREEDOM FOR ALL
Censorship is justiftably condemned in a free society, and the mass media
should be open to free and equal use `by all responsible persons. Restraint
through higher criticism is not to be confused with censorship-on the contrary,
it should be liberally applied in every field of endeavor to encourage excellence
and good taste.
The mood of the times must be changed from a squeamish feeling that open
criticism is "negative" to a more wholesome regard for pointed public comment
and public accountability. There is no more effective way to discourage artful
attempts to enlist physicians in the sale of drugs by disguising promotion as
"education" and to prevent misuse `of `the mass media by selfish interests rather
than for the welfare of everyone.
REFERENCES
1. Advertising Age, February 1, 1960.
2. Drug Trade News, December 16, 1957.
3. , May 5, 1958.
4. ~, February 9, 1959.
5. - , April 18, 1960.
6. , February 22, March 21, 1960; and Advertising Age, March 24, 195&
7. Editorial, New England J. Med., 262: 255, 1960.
8. Facts about Pharmacy and Pharmaceuticals, p. 54. Health News Institut~
New York, 1958.
9. FINLAND, M. Editorial. New England J. Med., 258: 87, 1958.
10. , Editorial, Ibid., 261: 827, 1959.
11. GARB, S. Letter to the Editor. J. M. Educ., 34: 942, 1959.
12. LEAR, J. Public Health at 71/2%. Saturday Review, May 28, 1960.
13. MCCARTHY, C. G., and FINLAND, M. Absorption and Excretion of Four
Penicillins. New England J. Med., 263: 315, 1960.
14. MAY, C. D. Gilded Antibiotics and Therapeutics, 22: 415, 1958.
15. Medical Letter on Drugs and Therapeutics, 2: 73, 1960.
16. New York Times, Financial Section, February 15, 1959.
17. , May 19, 1960.
18. Our Increased Spending for Health. Progress in Health Services, 9: Febru-
ary, 1960, New York: Health Information Foundation.
19. WILKINS, L. Masculinization of Female Fetus Due to Use of Orally Given
Progestins, J.A.M.A., 118: 1028,1960.
[From Ethical Issues in MedicIne, pp. 227-~248]~
THE MEDICAI~ PROFESSION AND THE DRUG INDUSTI~Y
(By William B. Bean, M.D.)
Dr. Bean received his BA. and M.D. degrees from the University of
Virginia. Further training in intermal medicine and nutrition was
received at Johns Hopkins, Harvard, and at the UniversitV of Cin-
cinnati. He is a Diplomate of the American Boards of Internal
Medicine and Nutrition. Since 1948 he has been Professor of Medi-
cine and Head of the Department of Internal Medicine at the Uni-
versity of Iowa College of Medicine and Physician-in-Chief of Uni-
versity Hospitals. lie is the former Chairman, Section of Internal
Medicine, American Medical Association, and is a member of the
Board of Regents, National Library of Medicihe. For the past five
years he has been Editor-in-Chief of the Arellive's of Internal iliedi-
cine and is presently Editor-in-Chief of Current Medical Digest~ A
prolific writer, Dr. Bean has made almost 400 contributions, includ-
ing five books, to the niedical literature on internal medicine, nutri-
tion, medical philosophy, and history. His most recent book is Rare
Diseases and Lesions. He appeared twice before th~ Kefauver Com-
mittee investigating the pharmaceutical industry.
PAGENO="0054"
3~'8 cOMPE~rfrIvi~ ?~O~3tAEMS IN' T~fl~ D~U~ IN~STR~
E~c~l1ent herbs had our fathers of old-
Excellent herbs to ease their pain-
Alexanders and Marigold,
Eyebright, Orris and Elecampane.
Basil, Rocket, Valerian, Rue,
(Almost singing themselves they run)
Vervain, t~ittany, call-me-to-you-
Cowslip, inelilot, I~ose of the Sun.
Anything green that grew out of the mould.
Wa~ an excellent herb to our fathers of old.
-RucI yard Kipling.
t'hysicians and apothecaries have had a long and turbulent history In which one
sees examples of effective and friendly collaboration as well as explosively violent
antagonisms with long and bitter feuds. While the problems of pharmacy and the
diminishing function of the pharmacist make the skillful compounder of remedies
and potions almost a thing of the past, that Is another problem. Its story needs to
be told elsewhere.
To some extent, the doctor-drug polarizations have shifted. We see on the one
hand the academic physician trained in clinical Investigation and on the other,
leaders of the pharmaceutical Industry who have been brought up in the free-
wheeling competition of the marketplace, where policies and practices are always
influenced and sometimes actually determined by the financial goals. There may
be enormous profits from' a new drug. Such bu~1ne~, furthermore, has sharp time
limitations upon it since competing drugs may soon rec~ch the market and greatly
reduce the yiØd the price comes down. It was, I thjnk, largely the failure of
responsible physicians and members of the pharmaceutical industry to recognize
these conflicts that led to the hearings on the manufacture and marketing of drugs
before the Senate Subcommittee on Antitrust and Monopoly (the Kefauver Com-
mittee). Certainly these, hearings were useful for catharsis and an excellent
ventilation of some of the problems but cUd not settle or solve them all. That would
be expecting too much.
The points still at issue in, the controversy are vital and range over the whole
spectrum of contemporary life, varying from the free enterprise system on the
one hand to the frustration of a family with a c~esperately sick member, unable
to buy necessary drugs. While to some extent the coming Qf Medicare has al-
leviated an element of the difficulty, there is still plenty of r~oui for wisdom apd
statesmanlike consideration of how a cost accountant figures out the profit' a
company can make on a newdrug, a sophisticated study of laboratory and animal
reactions, the performance of a company's stock on the stock exchange, and the
relationship of statistics on mortality to the wider use of certain drugs, emotional-
ly defended by partisans on either side.
RECENT ADFANCES AND NEED FOR CHANGE
It seems evident now in the day of molecular therapeutics that we will have
more `tailor-made drugs, more compounds designed on the basis of expectations
of performance from a sound knowledge of biophysics and biomedical reactions,
and fewer compounds derived from `plants. Ttauwolfia was `the last important
new eiltity to come'in this way. Once steroid hormones became available, newer
ones and those' with sometimes greatly different function,. though very slightly
different structure, introduced new problems. The mass production of penicillin
and other antibiotic's has been a marvel `of industrial skill. Mass production of
such things as live virus vaccines is beginning to make inroads on the bio-
medical equilibrium of human ecology, with all manner of implications for the
future.
The application `of such advances to an understanding `of human physiological
functions and applications of newly won knowledge to the `treatment~ of sick
people have not been a smooth and steady progression forward. In fact, I am
not aware that any one has made a careful study of the very large number
of therapeutic dropouts, I.e., compounds introduced with a loud noise in all
the media and ballyhoo from brochure and detail man, only to vanish within
a period of months or years when their lack of new virtue or better efficacy
became apparent. At the very best' this represents a wasteful system; at the worst
it smacks of sk~ld~ggery and cant.
PAGENO="0055"
COMPETITIVE : PROBLEMS IN T1~ DRUG INDUSTRY 3959
Conflicting interests may simply generate slightly uneasy pressure or they
may result in al~itost exp1osi~re c~onfrctitatiOns. In periods when the tempo of
change is extremely rapid and when the stakes are high, whether it be in terms
of the financial reward fér an entrepreneur or the health and well-being of man
and man's society, a genuine cOncern bOcomes the awesome and Increasing
responsibility of thoughtful Inenibers of the society because of the enormity
of the stakes.
At a time when scientific advance was slow and new drugs, such as they were,
were likely to be found by painstaking evaluation of herbs and their essences.
the introduction of new drugs was uncommon. Therapy, not very effective, was
about at a standstill. There was no incentive to go into the mass production
of new compounds, for there simply were not enough new compounds. When
advances began to develop explosively, the traditional function of ethical
pharmaceutical houses was magnified and multiplied, and to some extent the
directing forces were removed from individual or family enterprises into the
large realm of big business.
At the same time, there was not at first a comparable awareness or alertness
to deal with the increasingly complex problem of drug testing. In any society
when problems which are new in kind, as well as new in dimension, arise its
institutions are tested. Unfortunately it turns out often enough that the insti-
tutions and organizations, well geared for a slower pace and a simpler set of
problems, may prove not only insufficient but dangerous. The evolution of
medical practice and medical science as it relates to therapy and the employ-
ment of powerful drugs is moving fast but uncertainly~ Institutions rarely have
a built-in autoanalyzer, a central controlling monitor, to examine and provide
a dispassionate critique of purposes, functions, and the capacity to fulfill them.
This is why institutions change, or fail and are replaced.
Human nature being what it is, things may go along until some disaster
appears. Some threat becomes ominously evident. Or a general quickening of the
moral pulse of the community leads to an investigation or an intervention.
Often a crash program of poorly thought out schemes results in passing laws
to achieve ends which would be managed much better if collaborative but
voluntary arrangements and agreements could be worked out by those concerned.
The two parties involved here are pharmaceutical manufacturers on the one
hand and the body of medical practitioners, teachers, and investigators, those
who must be responsible preservers and protectors of the public, on the other.
The great majority of pharmaceutical manufacturers have a just concern for
their good name and are wary lest this be sullied by entrepreneurs who have
come into the field without the traditional background accumulated during the
more leisurely days. They have a steady sense of responsibility and wish it to
permeate the drug Industry. While many of the problems which are of concern
to us now have, more or less by default, gone into the hands of external agents
or agencies, it Is still wise for physcians and those who produce pharmaceutical
agents to review jointly their common material problems.
I have commented upOn the method by which the man In the street or, more
generally, society protedts Itself In a democratiC state. Such an organism has
its being through dependence upon a capitalistic system In which ultimately
the good of the people depends upon the knowledge, foresight, wisdom, and an
effectual sense of responsibility. Of course, it is no discovery that these very
virtues should be diffused widely throughout the whole of society to create and
maintain stability in the various guiding forces which govern people in
all walks of life. In the past, the function of the physician, various as it has
been, was to a large degree to provide support and hope, to restore confidence,
and to bring comfort where disease was progressing to its fatal termination.
Any spectacular interference from drugs or therapeutic programs was the ex-
ception, not the commonplace. In fact, if the physician was under the governance
of an erroneous set of motions, he did more harm than good; and the heroic
therapy of our pioneer forefathers with their masses of calomel and huge doses
of quinine, with their calamitously enervating purges and their exsanguinating
program of bleeding, in many melancholy Instances, were the embodiment of
disaster. The few specifics were used well enough although often in heroic
proportions.
In this country, pharmacy in the modern sense arose with the mass produc-
tion of medicines and drugs in the Union during the Civil War. Here, for the first
PAGENO="0056"
3960 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
time, the notion of quality control, the pharmacological necessity for pure and
dependable compounds, and the slow introduction of new specifics all began.
Thus out of the ancient brews of alchemy and witchcraft, the chemical and
pharmaceutical Industry arose, supported in part by their own research, in part
by. work done in university science laboratories, and in part by the increasing
sophistication of clinical pbarmacolo~y and applied therapeutics.
PURITY sTANDARDS, EFEICACY, AND SAFgeUARPING. THE USER
One hardly needs to emphasize that before a drug Is released for use through
the orthodox distribution In sales channels, it mtist ~atisfy stringent require-
ments for purity. It must not exceed certain tolerable lithits of acuth toxicity afld
of chrOnic toxicity. Regulations governing the purporthd efficacy of drugs have
always been less than satisfactory, no doubt because getting convincing evidence
rather than effusive testimony has always bCen so difficult. Efforts to safeguard
the user against the ill effects of accumulation of drugs in the body, intolerance
to prolonged as compared to brief therapy for acute disorders, the risks of sensi-
tivity reactions, and the danger of particular kinds of cell damage, particu-
larly that of the hematopoletic system, have been much more difficult.
RESEARCTI
Very conspicuous research contributions have been made in the privately
owned laboratories of individual pharmaceutical concerns as well as their
support of research in hospitals and medical schools. Their grants-in-aid for
research may vary from completely free basic research to the applied pharma-
cology of specific drug testing. Within the pharmaceutical industry the freedom
of the individual scientist in a laboratory varies considerably. Surely it is
unrealistic to suppose that there is not some pressure to work on problems of
urgent or potential interest to the parent company in the production of new
or improved drugs. Investigators relieved of the responsibilities of teaching and
practice may enjoy work in industry. Often financial arrangements are very
attractive indeed, but just as in government laboratories, so in industry, the
movements of investigators are such that they are one-way streets. They do not
reproduce their own technical staff and they provide no general return to the
academic arena. A burden assumed by universities and medical schools has
been not just that of replacing their own corps of teachers and investigators but
to supply government agencies as well as industry. This has not been a matter
of much concern since we have become accustomed to it and do not worry,
particularly, about those matters which have small emotional charge.
NEWS LETTER-THE INDEPENDENT CRITIC AND CRITIQUE
A very critical need of the medical profession was met rather unexpectedly,
nearly ten years ago, when, in the middle of the winter ~f 1958-1959, the Medical
Lctt~~r on drugs and therapeutics appeared. The first issue was dated 23 January
1959, and the long unfilled purposes of the Letter weve evident at once. Its value
has been demonstrated by its increasingly importapt fi~nction i~ graduate med-
ical education and in the practice of medicine. It stands as a beacon in the
sometimes bewildering crosscurrents and shoals of the conflicting and at times
far from clear testimonial support particularly of new &id heavily advertised
drugs.
Looked at in the light of history, the Medical Letter assumes the function of
protecting the people. The function has not always been uppermost in the
minds of various organizations related to and in medicine which may speak
for different fragments of medicine but have not always had equal concern
for the well-being of the patient and of society. ,s a journal produced by a
totally independent, nonprofit group, the publication is in a good position to try
to provide unbiased critical evaluation of drugs. Na~uraily the special emphasis
has been on drugs recently introduced or new variations. It has no advertising
and this leaves it clear of any charges of multiple loyalties. T1~e efforts of this
journal and a few others have been conspicuous almost from the start. We have a
place to which we can repair for information. Those receiving graduate training
under our supervision can find new authoritative information. Fortunately, it
has become increasingly important to the conscientious busy doctor. It can serve
PAGENO="0057"
~bMP13iTITIVE PROBLEMS IN T~IE DRUG LNDTJSTRY 3961
as a court of appeal when be is bewildered, by lack of information or conflicting
claims.
It is not surprising that the advertising' supporting some ethical drugs sm-
phasizes what is desirable in the Way of therapeutic effect and underemphasizes
the side effects which may be undesirable. No one physician, in fact, no single
department or laboratory, can make a satisfactory check of the accuracy of claims
for all neW drugs or even a few. The sad experience of the recent past and indeed
medical history generally records that many more drugs are introduced than
fulfill earlier expectations. In fact an enterprising and forward-looking pha nan
ceutical manufacturer might benefit from a comprehensive study of the discon-
tinued drugs, the ones that never made the grade. Obviously it is greatly to every-
one's a'dvantage not to introduce drugs which do not fulfill apparent early promise
or live up to expectations because of either inactivity or unwanted effects.
Medical Letter operates as a clearing house, collecting, reviewing, and evaluat-
ing, since it does not maintain its own drug-testing program. It has no equity in
a compound, but in the truth. There is a real effort made to get authoritative
information in a readily digestible, easily managed form as promptly as possible.
To do this, a certain amount of material in Medical Letter has to be presented
in the form of preliminary appraisals. Naturally it is impossible for the accumu-
lation of experience gathered in periodical literature to be ready shortly af'ter the
introduction of a new drug. Alterations in positions taken in Medical Letter,
though uncommon, have occurred. This indicates that they have no proprietary
interest in pontification but try to let the facts speak for themselves.
As a teaching device for undergraduate medical student, house officer, and
practicing physician. Medical Letter has been invaluable. Modern drug therapy
with its array of powerful, helpful, and dangerous drugs is dependent upon a
vigilant alerting system which will give accurate data on side effects and dangers
as well as precise information on therapeutic properties. Sound practice must
be based on a knowledge of the natural history of a disease, the effect of a placebo
tablet or a placebo personality, the exact pharmacological effects, and the risks
of minor or serious reactions. What might be well worthwhile in treating a
neoplasm might be ridiculous in treating constipation or the common cold. Thus
risks of serious unwanted effects may be taken in treating grave diseases but
would not be permissible in minor and self-limited disorders. A drug might be
used for a short period which would be unsafe for long-term use.
Medical Letter helps the physician judge the accuracy and significance of what
may be reported as medical discoveries in the breathless tempo of newspaper and
magazine. This may be very valuable in dealing with the insistent but perhaps
confused patient who comes in with high expectations waving his clipping and
calling for action. In this day of the mass media, we have not found a way to
protect the average person, naive in his knowledge of science, biology, and medi-
cine, from the booby traps of his own ignorance.
Cost and potency of comparable or identical compounds have been brought out
from time to time. The lag in getting information about newly reported toxic
reactions has been reduced. Recurring audits keep the physician up to date.
An evaluation of over-the-counter drug products helps evaluate preparations
widely advertised in extensive campaigns and provides a check on the hard face
of reality. Thus sturdily realistic and impartial appraisals of drugs are available
and can be referred to as a reasonable help in making decisions.
The fact that the statements in Medical Letter are not signed has been distress-
ing to some, but the nature of the publication and the fact that the statements
do genuinely represent a consensus rather than an individual opinion seem to
justify this. I do not believe it is because the persons concerned would be reluc-
tant to have their names attached.
As might be expected, the pharmaceutical industry at times has been less than
cordial in its reception of the Medical Letter. There have been a few frays
here and there. But the continuing and growing demand and the immediately
evident importance of the publication have justified its growing success. Its vital
importance on the medical scene increases. A few efforts to tar with the brush of
guilt by association or look for the devil in Sunday clothes have proved com-
pletely ineffectual. The wisest and best of the producers of therapeutic compounds
recognize it as a friend which may at times act with parental sterness or even
as a Dutch uncle. But every, pharmaceutical manufacturer recognize~ that' he
cannot `thrive unless be knows and remembers that what is good for the patient
is good for him, not the other way around.
PAGENO="0058"
3982 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
OF DOLLARS, DEALERS, AND DEANS
No one has to be a biblical scholar to realize that it is Impossible to serve two
masters If their objectives are radically different and especially if their pur-
poses are so different as to be inconsistent one with another. Other things being
stable, or, as they say, equal, any doctor who happened to own ~t drugstore would
direct his patients there to fill prescriptions rather than to a competitor. Like-
wise, if a physician owned stock in any pharmaceutical enterprise which was in
competition with another similar organization, it would ~o against nature fo~
him to promote his competitor's wares selectively against his own or evei~ to be
neutral. Thus whenever the doctor is also the apothecary, when a physician pre-
scribes, manufactures, and sells glasses, or when we learn that an important
member of a medical school's administration is promoting business for a pharma-
ceutical firm in which he is involved financially, we know that the profit motive
will not be subservient to a calm and scholarly consideration of the scientific
evaluation of drugs. When such a person actively campaigns in the promotion
of certain material and exhorts his colleagues who are shareholders to try to
bring in a little extra business, the public is appalled at the crass cupidity and
stupidity.
In no place is a conflict of interest more flagrant and more sinister in its im-
plications. This picture of physicians revealed to the lay public, however minuscule
a fraction of all practitioners it may represent, is necessarily a shoddy and
shabby one. While this might be condoned as a maneuver to promote business,
those engaged in the treatment of the sick and those directing teaching In a
medical school have responsibilities which outweigh their far from picayune
financial interests. Theirs still is the responsibility of protecting the consumer,
in this case, the patient.
ADVERTISING
One could write tomes on the bad taste as well as the extraordinary ends to
which pharmaceutical concerns have gone to attract and support sales. A sad
spectacle at a contemporary medical convention is the doctors' wives and friends,
eyes alert with the trained skilled of the "hawk of the supermarket," making
off with bundles of samples and miscellaneous gimmicks. The promotion of
sales of drugs is aided and abetted by the detail man, many of whom are con-
scientious and reasonable. Few are steeped in the critique of scientific training.
It is deplorable to have so large a proportion of physicians depend upon these
men, competing as secondhand teachers, echoing the carefully prepared produc-
tions of Madison Avenue but not always separating testimony from evidence, false
from true. The burden of mail that accumulates in a physician's office, including
the ~lrug samples which occasionally are tested by enterprising children, are
a nuisance and may be a danger. The advertising In medical and controlled
circulation journals varies from what is sensible and helpful to what is appall-
ing and sometimes dangerous nonsense. No one of these methods is necessarily
bad in and of itself. They do lend themselves readily to abuses whenever there
is no internal check or external monitor to control them.
Among the unprecedented developments of modern medicine, the valuable
life-sustaining and sometimes life-saving drugs made available by the pharma-
ceutical industry should be praised in lavish terms. This does not give a carte
blanche for wasteful advertising, for foolish competition, or for license which
permits the distribution of `unsafe or useless compounds.
The ease with which gullible man is gulled is incentive enough for imposition,
imposture, or downright fraud. Although patent medicine quackery is not a
thing of the past, much larger fortunes are now being made from the legitimate
sale of ethical drugs.
DRUG TESTING
In testing a new drug, there are many tasks. The investigator has to obtain true
and relevant data, expunge error, correct earlier mistakes, and see that the
Information is widely disseminated and acted upon. Some of the rare frauds
of clinical testing as well as many of the dubious tests quoted In support of the
value of this or that drug do little to win confidence. The physician who is in the
pay of pharmaceutical manfuacturers is in no position to keep public confidence
in his objectivity. The editors and owners of medical journals which depend so
heavily upon advertising are vulnerable and not only must be above taint but,
like Caesar's wife, above suspicion.
PAGENO="0059"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3963
THE BUSINESS ARENA
Those who have been experienced in the field of medicine for 25 years or more
can remember the dreary scene where therapy was so largely expectant, so much
that of providing support, reassurance, and perl~aps the display of character.
One is noW amazed at the multiplication of specifics and the increasing power of
drugs and chemicals. The industrial production of chemicals properly safeguarded
so as to prevent contamination of the atmosphere, earth, air, and water, stand
over against the vast and general contamination. In the manufacture of powerful
pharmaceutical compounds, industrial wastes are those tiiat result from the
frenzied market competition where slight modifications in manufacture or in
molecular structure may give a great though temporary advantage.
We have now an array of powerful medicines; for example, a burgeoning tribe
of antibiotics, the large family of descendants of the original sulfonamide clone,
scores of adrenal steroids and the related sex hormones which go to make up
"the pill," as well as tranquilizers, barbiturates, and antihistamines. Each new
one joins in an array which produces confusion from two sides. On the one hand,
the minor molecular modifications do not often produce significant therapeutic
advantages. On the other, the multiplicity of trade names for identical compounds
multiplies the confusion. Metabolic antagonists, a variety of drugs used to assault
the effects as well as the processes of neoplasms and the maze of psychedelic
drugs, perhaps more symptomatic than causative of many of today's confusions,
preseut us with a whole new order of problems. Of their nature, they are
controversial. Perhaps, of their nature, they are insoluble just as many problems
confronting us today are insoluble but more urgent problems squeeze them off to
the side.
In a competitive, capitalistic society, those who gain the advantage by patenting
discoveries have a clearly legitimate claim to profits. In the long run, however,
when the pharmaceutical industry devotes so much of its talents to developing
minor but patentable variations to deal with the competitive market rather than
exploring unexplored territory, the major result is likely to be seenin conspicuous
new allotments for advertising rather than a new boon for the sick maii or the
physician trying to take care of him.
A company with skill enough to make an original discovery in this field
obviously should be rewarded for its effort. If the legal situation to ensure this
award were clearer, itt least some of the troubles would disappear. Even the
contemplated revision of the patent laws, however, gives no clear evidence that
the ends desired would be achieved. As far as trade names are concerned, If the
company making the original discovery were granted the patent, only a single
trade name would be needed to be used by licensee as well as discoverer. If a
sufficiently different new way were discovered for making the drug, the new
discoverer would market it under the generic, or nonproprietary, name, thus at
once easing the job of the patient, the pharmacist, and the physician. By reducing
the retailer's overhead of multiple dufilicating Stocks, the same drug with
different names, the cost to the consumer would be reduced. The battle of
generic names has gone On furiously and there seems to be very little hope that
it will abate.
THE GOVERNMENT AND THE PHARMACEUTICAL INDUSTRY
At times the complexity of the problems vexes the ordinary citizen as well as
the physician in trying to determine what should be the proper relationship
between pharmaceutical manufacturer and the legal agents of the government
which test the drug. There is the feeling of "a plague on both your houses."
History gives us little cause to be encouraged that such conflicts in society can
be eliminated. Social science has not yet provided any vital clues for resolving
the difficulties. Thus it remains the responsibility of the physician and the
scientists to study the conduct of the opposing forces and try to adjust them if
society is to be healthy.
Look at it. the other way around. Is it humanly possible that drug safety can
be legislated any more than morality could be legislated as we found out very
expensively with the Prohibition experiment?
An approach to the problem within channels already operating under present
laws might be achieved if the Food and Drug Administration could become an
organization with a large and wise staff of well-trained men whose professional
PAGENO="0060"
3~4 COMPETITIVE ~O~LEMS IN THE PRUG INDUST1~Y
ability was simply paid for and whose prestige could be brought to the level of
those who work in the National Institutes of Health. This idea may be Utopian
but if the vast volume of tests and the Increasingly cumbersome paraphernalia
of approval could be speedod up without the loss of accuracy, we would all be
much better off. Consider a list of facts dealing with drug testing:
1. More new drug applications are filed with the FDA each year than it can
properly classify.
2. Eighty to ninety percent of all prescriptions written today in this country
are for drugs not known or not available two decades ago.
~. Phe impetus for manufacture of new drugs comes as much or more from
industrial exploration as from professional requests.
4. In testing drugs for human use, there has to be a first person and a first
group if they are ever to be introduced.
5. The odds of launching a truly satisfactory drug, one with some new
efficacy and minor toxic or undesired side effects, is not better than one in
many, many thousands. The cost of developing new drugs with the necessarily
large proportion of failures is very high.
6. Animal screening is not sufficient as a safeguard.
7. Such standards as we have, for the most part, have been established by
leading, reputable pharmaceutical concerns. There is a great need for a con-
frontation with a meeting of minds between physicians and members of the
pharmaceutical industry to settle on programs and details for clinical testing
in the light of the multitude of new complexities introduced by the explosive
proliferation of new, powerful, and dangerous drugs. On the average, great
therapeutic power tends to be associated with more risk of undesired compli-
cations, toxicities, or idiosyncrasies.
It is impossible to examine all aspects of the question of how fair is the
price of brand-named pharmaceuticals and what should be the regulation about
the employment of generic names. Solution of the generic versus proprietary
name is but one of a host of unsolved problems.
In a recent issue of Medical World News [11, the president of a large corpora-
tion, which we shall call "X," was confronted by a member of the Monopoly Sub-
committee on the Senate Select Committee on Small Business. Arguments
were presented in equal' space. On the side of the drug industry, these points
were made, each' explaining expenses of production.
1. A constant search for new and better compounds is necessary and most
are failures.
2. Each investigation is expensive.
3. Multiple dose forms increase the cost.
4. A new drug may require new manufacturing processes of varying complexity.
5. Pilot runs to supply adequate drugs for testing are costly.
6. Mass production introduces new problems after pilot studies.
7. The Investigations must be supervised and monitored critically.
8. The design and supervision of quality control are expensive.
9. Marketing to ensure rapid distribution Is expensive.
10. Clinical and scientific documentation of all aspects of a new drug must be
established by the manufacturer.
11. Release must be cleared by the Food and Drug Administration.
12, A staff of detail men constitutes a large and an expensive element of the
marketing organization.
13. Advertising by direct mail, journals, brochures, and exhibits is expensive.
The senator's rebuttal was as follows: Many other pharmaceutical llrms which
sell manufacturer "A's" products under license have comparable research going
on. They license their own products to company "A." Much of the initial rsearcb,
for instance, on steroid hormonOs had been done in independent clinic, hospital,
and university laboratories a~ well as in the National Institutes of Health. The
quality control of licensed competing companies making and selling the drug
under a generic name is as good as parent company "A's." In some instances,
costs to pharmacists are so nearly identical, $17.88 per one hundred 5-mg. tablets
from company "B" compared with $17.90 from company "A," as to imply price
fixing. Company "A's" President was unable to give a breakdown of costs of
research on the one hand and promotion and sales on the other. If typical of the
industry as a whole, costs of promotion and advertising are 4 to 10 times the
cost of research and development.
NoTz.-Numbered references at end of article.
PAGENO="0061"
COMPETITIVE PROBLEMS IN TH~ JM~UG IIThUSTRY 3965
But the real flaw in the pharmaceutical company's argument about prices
is the fact that they vary all over the map, depending upon the purchaser and
the country where the drug is marketed. The compound under consideration
might cost the pharmacist roughly 18 cents a tablet in the United States, around
8 cents in Australia, and a little less than 5 cents in Switzerland. The disparity
between bids for the huge quantities involved in government purchases and the
cost to the retail pharmacist is in the order of more than 2,000 percent. To
quote the article, "One Is left with the inescapable conclusion, which [Company
A.] has done little to dispel, that the price . . . is determined primarily by
nothing more than a business judgment of what the traffic can bear." *The
arguments solidly favored the part of the senator. The fact was obvious that
the patient and the scarcely patient taxpayer foot the bill. But it is not really
so simple.
FOOD AND DRIJO ADMINISTRATION
Despite what at times seems to be an effort to perform the labors of Hercules,
there is a creeping suspicion that the Food and Drug Administration is an
anachronism, an institution which has not been able to get or keep itself prepared
to deal with its responsibilities in the age of superscience and powerful drugs.
One does not find on its staff, with rare exceptions, outstanding or distinguished
scientists, competent to make judgment on today's drugs. They are in the leading
research laboratories of medical schools and the pharmaceutical industry. The
competent people attracted to FDA rarely stay, for neither salary nor j~restige has
kept up the incentive. Its responsibilities have long outdistanced its capacities.
Whnt should be the relationship between government agencies which function
as protectors of the people and the pharmaceutical industry? The doctor and
patient seem to occupy a sometimes uneasy middle ground. The fact is that such
organization and governmental institutions have not been studied scientifically.
Movements to protect the consumer now have broad government support.
Experience has accumulated under the aegis of the National Academy of
Sciences-National Research Council and their panels which review efficacy of
drugs approved before the passage of the Kefauver-Harris Act of 19432. Dr.
James L. Goddard-who, to say the least, has stirred up the animals-will serve
at least one more year.
The depth of the increased government interest is evident. It goes beyond the
ordinary governmental and Department of Health, Education, and Welfare
hierarchies, for the Congress and the President have introduced Medicare and
Medicaid. This requires Health, Education, and Welfare to take a vital interest
in the rulings and decisions of the Food and t~rug Administration. Not only
does government support under Medicare and Medicaid increase the respon-
sibilities of Health, Education, and Welfare, but its support of medical research
through the National Institutes of Health implies an interest i~ the develop-
ment of new methods, drugs, devices, and regimens in therapy. Basically the
question comes down to what good may be achieved for the consuming public,
The individual patient must be the standard agginst which not only the orga-
nization and the staff but the practices of the Food and Drug Administration
are judged.
An effort to measure the effect on public health is probably beyond the pro-
gramming of any modern computer but it certainly should be thought about. We
have made assumptions that a more rigid review of drug advertising, with
emphasis on toxic and side effects, as well as therapeutic virtue, will be of
benefit to the patient. What is the evidence that this is true? Do we know,
indeed, that improving the Food and Drug Administration's staff would improve
the lot of the consumer, i.e., the patient? Would the actual application of medi-
cine to the patient, that is, the prescription practice, change substantially or be
improved by requiring uniform display of generic names on all drugs? We need
serious study to get valid answers to these difficult questions.
As an example of the multitudinous difficulties that the Food and Drug Admin-
istration illustrates or perhaps generates we may take Dr. Walter Modell's
charges of Food and Drug Administration censorship. These arose from a
statement by Mr. William Goodrich, counsel to the Food and Drug Administra-
tion, that "publishers, authors, and editors who have written, approved, and
published drug dosages which deviate from those recommended by the FDA
are liable for damages to the patient and to the pharmaceutical manufacturer
as well" [2]. Modell's pressing of the charges hinged around the threat that
PAGENO="0062"
39~6 COMPETITIVE PRQBI~EMS IN TW~ DRU~ INDUST~Y
Goodrich's statement posed to medical authors, editors, and educators. He
supported this by the fact that Saunders pub1i~hing company had thought it
wiSe to remove the unbound sheets of Beeson and ~EcDermott's revision of
Cecil and Loeb's Te~otbook of Medicine to print a disclaimer. B~t j~erhap~ the
main focus of the charge was the FDA's allege~ dereliction of duty when, in
a particular case, it made an arbitrary decision to lower a dose 1~or the pur-
pose of reducting toxicity without any regard to the efilcacy of the lower
dose.
One's conclusion is inescapable that the Food and Drug Administration Is
overworked and understaffed; that It may have totally unrealistic demands put
upon it. It is necessary for physicians, investigators, and teachers, as well as
the drug producers, to attack the questions in scientifically evaluated study in
order to find what is the best method of achieving reasonable legal control of
drug manufacture and use, one which would protect the public and at the same
time not stifle the ethical pharmaceutical industry which depends, for survival,
upon a reasonable profit. In the long run, in this continuing debate, the sub-
stance of the argument on all sides hinges upon a definition of what is reason-
able and then being reasonable.
REFERENCES
1. Medical World Nev,s 8 (Sept. 1, 1967), 56-61.
2. Modell, W. FDA Censorship. Clin. Pharm. Tlverap. 8: 359, 1967.
THE UNITED STATES PHABMACOPETA,
Bet hesda, Md., December 10, 1968.
Mr. BEN~rAMIN GORDON,
Stafj' Economist, Select Committee on Small Business,
Old Senate Office Building,
Washington, D.C.
DEAn MR. GORDON: In response to your call, I am sending my impressions of
the article entitled "The Generic Inequivalence of Dru~gs" by Alan B. Varley,
1\f.D. that appears in the December 2, 1968 issue of the Journal of the American
Medical Association. I have noted the frequent and i~ather derogatory references
to the United States Pharmacopela in the text, which in departing from the usual
3rd-person style, regrettably becomes almost a personal attack on the U.S.?.
We can agree at once with Dr. Varley that the concept of "generic equivalence"
Is muddled, semantically and otherw1~e. The three proposed terms, which I
believe are used in the H.E.W. Task Force Second Interim Report, should help
clarify future discussion.
The data Dr. Varley presents are not at all surprising or particularly new. For
years, drug firms have been making and testing experimentally drug dosage
forms that have been less than fully satisfactory in* comparison with other very
similar products. Only comparatively recently have good methods become avail-
able that make such tests fruitful. There Is very little evidence that such products
get out on the market, but we can all agree that then even the risk of their doing
so should be minimized.
We must take Dr. Varley at his word that both of his products A and B tact
the present U.S.?. specifications; certainly the 7.6 minutes disintegration time
be reports for Product B is well within the 30-minute limit specified in U.S.P.
XVII. It may be useful to point out, however, that the U.S.P. test was capable of
discriminating between Products A and B. The one difference that was picked up
in the laboratory, i.e., in dissolution time, is quite significant. The test method
used is not cited, but we would assume that it cannot differ greatly frota that
which is being studied currently with a VieW to lct~ inclusion in the U.S.P revision
now in preparation for release within a year. I would enpect that a dissolution
time as long as 103 minutes would certa1nl~V disqualify Product B under any
standard approved for U.S.P. XVIII.
We are preparin4~ a ~ommtinicatiofl to the Editor of JA.M.A. and will send a
cOpy to you If you wish to have it.
Sincerely yours,
LLOYD C. MILLER, Ph. P..
Director of Revision.
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COMPETITIVE PROBLEMS IN TI~E DRUG INDUSTRY 3967
IThe following additional material from Dr. Lloyd ~. Miller, Director, U.S.P.,
was received by the Subcommittee Chairman before this vqlurne went to press.]
Tun UNITED Sv~TEs P~IARMACOPEIA,
Bethesda, Md., March 6, 1969.
Senator GAYLORD NELSON,
U.~S. $enate,
Old S~enatc Office Building, Washington, D.C.
DEAR SENATOR NELSON: Enclosed is a letter to Dr. Alan B. Varley, of the
medical staff of the Upjohn Company, which takes him to task for the tone of
an `article that appeared prominently in the November 18, 1968, issue of the
Journal of the American Medical Association. Mr. Gordon and I have discussed
the article and I promised to make a copy for you of any comments we might
have on it.
This article reports nothing more than the successful execution of a pharma-
ceutical trick. For medical newsworthiness, it doesn't begin to compare with
some of Houdini's exploits. Thus it seems to me that the Editor of J.A.M.A. is
due criticism for assigning the lead-article position to this report and for making
the very exceptional grant of 2-color treatment to the two charts. You may note
the mention made of the fact that Mr. Graham of the Upjohn staff Is one of the
60 members of our current Revision Committee. Mr. Graham was not aware that
the article was in preparation and has been unable to obtain for our testing
any of the two lots of Tolbutamide Tablets that Dr. Varley studied. In short,
through accident or deliberate company policy, this attack on U.S.P. standards
was planned to exploit the differences observed and to avoid making use of the
most effective means of correcting them.
We have seen discussion of your bill on a federal compendium on prescription
drugs S. 950. May we ask for 2 copies of it `and of that portion of the Congres-
sional Record in which your remarks concerning it appear? While we understand
that the terms o~ S. 9~0 are much the same as a similar bill introduced last year,
we wish to study It further.
Our renewed study will be made from the standpoint of the plan now in
motion for the U.S.P. to provide information of the sort that the compendium
might contain. We would like to have an opportunity to discuss this plan with
you at some mutually convenient date in the near future. We would hope to have
present also the chairman of our U.S.P. Board of Trustees, Paul L. McLain,
M.D., who can arrange to come in from Pittsburgh if given sufficient notice to
allow him to arrange for meeting any scheduled lecture commitment at the
Medical School that might conflict.
I will be in touch with your office by telephone shortly in respect to the
appointment.
Sincerely yours,
LLOYD 0. MILLER, Ph. D.,
Director of Revision.
Enclosure.
U.S. PHARMACOPEIA, March 4, 1969.
ALAN B. VARLEY, M.D.,
Kalamazoo, Mich.
DEAR Dn. VARLEY: Perhaps the long delay in its arrival will be the only cause
for surprise in our offering comment on your article, "The Generic Inequivalence
of Drugs," J. Am. Med. Assoc. 206:1745 (Nov. 18) 1968 which o'bvious'ly has the
object of downgrading the U.S.P. Actually, we are not sure we would be writing
had you not repeatedly include~l the name of the Pharmacopeia in your blanket
condemnation of physical-chemical specifications of drugs and drug products.
However, we do see other grounds for criticism also.
Clarification of the semantically muddled concepts of "equivalence" is a
laudable objective; however, we wonder if at this stage the muddling is not far
beyond the corrective efforts of any single individual. The Academy of ~harma-
ceutical Sciences has recently issued a draft of a statement and, in our view, that
distinguished body has failed utterly to improve matters. Your former
colleague, Dr. John Wagner, has perhaps kept you advised on that score.
On the constructive `side, we believe that it would help greatly to reserve the
word "drug" for the active agent only, and to use the term "drug products" for
PAGENO="0064"
3~8 COM?ETITIVfi PROBLEMS IN TKE DRuG' INDUSTRY
the drug combined with other ingredients in the form by ~hieh `the drug reaches
the physicians, pharma~i5t, nurse, and ultimately, the patieut~ :Tl2e~e two terms
seem to be on their way to acceptance through rather consistent use by the
Pharmaceutical Manufacturers Association, the American Society of Hospital
Pharmacists' computer file of drugs, by FDA staff in recent talks, and in much
of the recent, pharmacy-oriented literature. I am sure tlntt, on re-reading your
article, you would find it clearer if this distinction bad been made, and we will use
the terms, drug and drug product, in that context in the following comments
enumerated below.
1. A general condemnation of "chemical" specifications (your last sentence) for
drug products is not justified, we believe-
(a) Pharmaceutical manufacturers generally have had excellent results
in controlling batch-to-batch consistency of most of their drug products with
physical and chemical tests alone:
(5) Such tests are usually far more sensitive in establishing differences
among drug products than clinical studies of therapeutic efficacy can pos-
sibly be. For example, with physical-chemical tests we can reasonably
require that Aspirin U.S.P. be 99.5% pure acetylsalicylic acid and be sure
that water accounts for almost all of the remaining 0.5%; with these
same tests, we might require that Aspirin Tablets U.~.P. contain 99.5 to
100.5% of the labeled amount of pure acetylsalicylic acid-but this would
scarcely be reasonable, since there are more variables in the manufacture
of the drug product than in making the drug, Therefore, the U.S.P. standard
for Aspirin Tablets, a chemical equivalen~ce speci/lcatiea, sets 95% and
105% of the labeled amount as the limits on the content of pure acetylsali-
cylic acid. This is a reasonable production standard even though it repre-
sents a degree of precision quite beyond that attainable by measurement
of therapeutic response. On the basis Qf some pers~n'al experience with
tests of analgesics and other drugs, I suggest' that your "ideal criterion for
establishment of therapeutic equivalence-trial ef cornTarative ethea~ In
appropriately disease~afflicted pa'tien1~s" is wholly U~re'allstlc for distin-
guishing among Aspirin Tablets or for, that matter, diflerebt formulations
of most other drug products. In sbo~t, at b~t, pl~ysician~ can seldom detect
drug product differences o~ the sort generally picked up readily by properly
chosen and applied chemical and physical tests.
2. Your general condemn'atiQn of "U.S.P.-type" specificaiions f~r drug products
is not justified, in our view-
(a) Equating "chemical" and "U.S.P.-type", as you have, betrays a glaring
unfamiliarity with U. S.P. specifications, For i~e'asons set forth above, the
U.S.P. Revision Committee prefers `the precision of physical-chemical tests
whenever they are appropriate. However, numerous U.S.P. drug and drug
product specifications are biological in nature, e.g. insulin, digitalis, tubo
curarine, etc. Prior to the development of p'hysicaPc'beinical metheds for
* quantifying cya'nocobalamin, your "ideal criterion" was the best we could
muster in standardizing Liver Extract, Liver Injection, and Crude Liver
Injection on a batch~by-hatch `basis for nearly 15 years. The U.S.P. has a
colid history of using the types of tests consistent with the expertise and
scientific knowledge of the `times `which are best suited to the needs of the
particular drug product.
(5) We heartily agree with the substance of your comment that "The
fact remains that it is (italics yours) clearly possible to produce considerable
differences in both availability of drug to the human patient and In eventual
therapeutic usefulness by niaking tiny changes in the formulation which
are clearly within present U.S.P. chemical equivalence standards." In short,
the ingenuity `of our very talented pharmaceutical chemIsts can be put either
to good or bad use.
In the light of this, what sets U.S.P. policy in this area? Briefly st'a'ted, the
pharmaceutical scientists' of the ~ try to `set standards `that will give the
physicians reproducible ~esul'ts both between lots of a given brand and between
brands of the same generic drug product.
All too often, physicians are of no help whatever in th'is regard. For example,
there `has never been an assay for Coal Tar because no o~~ie seems to know
what it contains that accounts for its usefulness to dermatOlogists. Thus, in
effect, neither the active, ingredient nor its vehicle are standardized, As another
example, the physicians on the TJ.S.'P. Revision Committee `have agreed that 1.1%
PAGENO="0065"
COMPETITIVE PROBLEMS IN THE DRTJG INDuSTRY 3969
of hydrocortisone acetate is a desirable amount of drug to have in an ointment
but decree that the choice of base should be left to the individual prescriber
for the particular condition be is treating and the area of the body being
treated. We might elaborate at length on the differences, but the fact is that
they are numerous and substantial. We have exchanged considerable correspond-
ence with experts in your company of this very point.
There are TJ.S.P. scientists and practitioners who believe that every U.S.P. drug
product should have a specified formula. The very thought of such a requirement
would raise hackles of foot high all through the drug industry!
3. It should be recognized that tightening of standards is rarely due to physi-
cians' requests as a result of therapeutic failure~ but nearly always to efforts
of pharmaceutical scientists aimed at improving the product. A case in point is
the dissolution testing which you report using with Tolbutamide Tablets.
Studies of dissolution rates came about as a result of attempts to improve on
the disintegration properties of tablets and to correlate those properties with
absorption of the drug from the drug product into the blood.
I do not wish to imply that physicians are not interested in drug standards,
least of all the physicians of the 1J.S.P. Committee of Revision. I am merely
saying that the physical-chemical methods of the pharmaceutical scientist
generally lead to more sensitive and precise standards for drug products than
do any measurement of therapeutic response by a physician.
The foregoing applies to "availability equivalence." The pharmaceutical
scientist can set dissolution rates which help to assure batch-to-batch uniformity
of the drug product. Your article reported this as the distinguishing measurable
difference between the two Tolbutamide Tablets discussed. Yet absorption does
not vary consistently with differences in dissolution rates. When does a dissolu-
tion rate profile, obtained with a spGcific instrument and procedure, reflect real
differences in availability equivalence? If we can establish that for a U.S.P. drug
product, it will promptly become a part of the standard even if availability
equivalence is not an indication of detectable therapeutic differences!
This position evolves from the conclusion that a dissolution rate test is a
reasonable addition to the physical-chemical testing armamentarium, and that
some day the art of therapy using that drug product may advance to a point
of greater sensitivity in detecting therapeutic differences. Conversely, if availabil-
ity equivalence can indicate therapeutic differences but no dissoibtion rate test
can be devised which consistently reflects availability from different formulations
of a particular drug product, the absorption test itself can become a part of
the U.S.P. standard. Theii the U.S.P. Revision Committee will have to decide
how the standard shall be applied; i.e., whether all formulations of that drug
product should meet a specific availability standard, or whether to allow varia-
tions in the rate of availability provided the label declares the rate for each.
specific formulation.
4. As a physician, you individually have a responsibility for U.S.P~ standards.
(a) In almost all other countries, an agency of the governnlent sets the stand-
ards of quality for drugs and drug products. In America the professions do it
(except for antibiotics and biologicals where, for one reason or another, a gov-
ernment agency has been given specific authority by the Congress). The Unitc~t
States Pharmacopelal Convention antedates both the American Medical Associ-
ation and the American Pharmaceutical Association, not to mention federal food
and drug legislation. The lISP. Convention is the only organization in this coun-
try based equally on institutions and organizations representing the scientists-
educators and practitioners of medicine and pharmacy and supplemented by
organizations of scientists of related skills. The members of the tJ.S.P. Commit-
tee of Revision, 20 physicians and 40 pharmaceutical scientists, are elected by
the delegates from these organizations. Many of those elected are associated with
pharmaceutical manufacturers, either at the time of their election or subsequently
during their term of service. As a physician and as a researcher employed by a
pharmaceutical manufacturer, you should have a special interest in ensuring that
this professionally-responsible organization establishes the best standards for
drug products of your manufacture. lISP. standards are not set by the U.SP.
staff; they are worked out through the concensus of the experts on each drug and
drug product, whoever and wherever they may be.
(b) At present, your company is the only American manufacturer of Tolbuta-
mide lISP. and Tolbutamide Tablets, IJ.SP. Therefore, our tSP. standards
largely reflect the experience and needs of ,your company. If there is any defi-
81-280-69-pt. 10-5
PAGENO="0066"
3970 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
ciency in `these stamlards, we would expect your firm to be `the first to call them
to our attention. As a matter of fact, the late Dr. Glenn Bond and Mr. C. Leroy
Graham of your firm were elected to the U.S.P. Committee of Revision in 1960.
In rendering service on the U.S.P. Committee, both distinguished themselves as
first-rank statesmen. Mr. Graham also serves on the National Formulary Board
and, furthermore, is a member of the U.S.P./N.F. Joint Panel on Physiological
Availability, a panel which has been working diligently on the very object of your
complaint.
The Panel was recently advised the U.S.P. and the N.F. to standardize on two
dissolution test procedures from among the many which have been proposed. To
build up experience and data, we welcome the receipt of samples of two formu-
lations of any chemically equivalent drug product which have been found `to pro-
vide consistent and significantly different blood levels.
Sincerely yours,
LLOYD C. MInLER, Ph. P.,
Director of Revision.
THE WM. S. MERRELL COMPANY,
AprU 19, 1960.
INTERDEPARTMENT MEMORANDUM
To: Dr. R. L. Stormont
From: R. H. McMaster, M.D.
Subject: Hyman Engelberg, M.D., Cedars of Lebanon Hospital, Los Angeles, Cali-
fornia in the amount of $500.
Dr. Engelberg has made a verbal request for $500 to support his continued
study of the effects of MER/29 on the lipoprotein fractions as assayed by the
Codman technique using the ultracentrifuge. The results with the first two or
three patients in whom this technique has been tried have been rather equivocal
if not completely negative. Dr. Engelberg, however, is of the opinion that before
any conclusions can be drawn, the experiment should be extended to Include a
larger group. He does not wish to subject these private patients to the expense
of having these rather elaborate laboratory studies down and feels that The
Wm. S. Merrell Company should foot at least a part of the bill. He believes that
$500 will cover the costs of cholesterol determinations and the separations of
the high and low density lipoprotein fractions by ultracentrifuge in another ten
to twelve patients.
Although It begins to appear that any report from this study may be a negative
one, we may find that we are money ahead to keep Dr. Engelberg busy at it for
a while longer rather than to take a chance on his reporting negatively on so
few patients. As you are aware, the Codman technique is in some disfavor and
certainly has never been generally accepted as providing for a true "atherogenic
index" as claimed.
My personal recommendation is that the grant-in-aid be approved only to keep
Dr. Engelberg occupied for a while longer.
THE WM. S. MERRELL COMPANY,
August 19, 1969.
INTERDEPARTMENTAL MEMORANDUM
To: B. F. Van Maanen
From: Medical Research Department
Subject: M.F.R.-29-Effects on Monkey Ovaries (your memorandum of August
14 to Doctor Scanlan).
DEAR FL0R: Many thanks for the tactful way in which you defined the condi-
tions under which the monkey ovary pictures can be used clinically. I am strongly
opposed to the discussion of any finding from experimental animals until we have
agreed upon our interpretation. Some potential investigators were frightened
abput M.E.R.-29 a year ago because of a very similar problem. In this case, I
do agree that we can show the pictures to our Investigators in Syracuse, but it
is acknowledged that we are taking a calculated risk because of a great moral
and ethical problem Involved. Because of the careful selection of our investigator
in Syracuse. I think that It is a reasonable risk for us to take.
R. C. P000E, M.D.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3971
THE WM. S. MERRELL COMPANY,
July 5, 1961.
INTERDEPARTMENT MEMORANDUM
To: Dr. H. W. Weriier
From: R. H. McMaster
Subject: William Hollander, Boston, consultation fee
Holl!ander mentioned the matter of his consultation fee. You will recall that
we have had him on a personal retainer amounting to $2,400 per year payable
in 2 semi-annual installments. If we wish to maintain this relationship (which
is apart from Wilkins' grant), a payment of $1,200 is now due. My own feeling
is that we can't afford to chance alienation of Hollander just now (perhaps I
shouldn't regard this as blackmail).
Certainly we need his help and counsel.
THE WM. S. MERRELL COMPANY,
May 20, 1959.
INTERDEPARTMENT MEMORANDUM
To: Mr. F. H. Gelman.
From: Robert H. Woodward.
Subject: MER-29 Clinical Status and Plans.
Your comments on May 11 concerning this subject were certainly appropriate
and helped to focus our attention further on the job to be done.
As a matter of further information, it is our intention to closely follow the
cross reference of the investigators and the problems which each investigator
is assigned. It was not thought desirable to do this, however, until the investi-
gators which we have selected have been approached and have been assigned
these subjects which are best fitted into their own research knowledge and
facilities. When this has been done, we certainly will then cross check the needs
and determine if each has been adequately met.
The comments which you made at the end of your memo regarding the NIH
and their interest in MER-29 confirm the emphasis which was placed upon this
source of clinical knowledge during our planning of the entire program. In Dr.
Pogge's memo to Dr. McMaster of May 15, I notice where he mentions a prelini-
mary contact which was made by himself while in Washington on May 6. He men-
tions or rather suggests that no grants be made, and I think, In view of our
present policy, that we should make this an emphatic point rather than a sugges-
tion. By means of a copy of this memo I am also asking Dr. Pogge to make each
of those individuals in the Medical group who may be following up this subject
in Washington completely familiar with the preliminary work which he has
undertaken. In fact, it appears to me that this is a special project worthy of the
best effort by Dr. McMaster as a follow-up to whatever was done by Dr. Pogge. I
am sure that we can get action in this area and that it will provide a case of
clinical evidence which can be most useful.
The objective in contacting the armed forces was to lay the groundwork for
the eventual sale of the product to the various hospitals serving each branch of
the armed forces when the product is released. We were not thinking here so
much of honest clinical work as we were of a pro-marketing softening prior to
the introduction of the product.
[From William S. Merrill Co. Sales Talk-News, Tips, Ideas-An Answer to Medical World
News, July 26, 1960]
DR. LI5AN SPEAKS U~
The following letter, written to the editor of Medical World New8, was pub-
lished in the July 15 issue of that magazine:
"IIYPEROHOLESTEROLRMIA
"As one of the participants in the Symposium on Hypercholesterolemic Drugs
at the AMA meeting, Miami, I was quite surprised and concerned about your
article `Breakthrough on Cholesterol' (MWN, June 17) .
PAGENO="0068"
3972 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
"In our experience with more than 100 carefully studied patients given MER/
29 (Merrell) for periods up to two years, there has been no evidence of hepatic
disease or dysfunction. Clinical side effects (nausea and skin reaction) have been
almost negligible and certainly not serious.
"Dr. William Hollander, of Massachusetts Memorial Hospitals, reported at
the American Therapeutic Society, June 10, that he and his associates have fol-
lowed their many long-term patients with serial liver function tests. In several
patients liver biopsies were obtained, and in none of these was there evidence
that MER/2~ altered bepatic morphology.
"The relative safety of MER/29 has been reported by others. Dr. J. Earle Estes
(Mayo Clinic) has administered MER/29 in doses as high as 3 grams daily for
months at a time without side or tone effects. These studies, in addition to our
studies on the safety of MER/29, were published in the May issue of Progress in
Cardiovascular Disease.
"Your writer failed to stress that Dr. Corday's study indicated that T4F
(Lilly) is not effective in eutbyroid patients for lowering cholesterol. Most pat-
ients with coronary artery disease and bypercholesterolemia are euthyroid,
therefore, T4F is not the `potent answer' for cholesterol-lowering. On the other
hand, MER/29 significantly lowered cholesterol in 85 percent of the patients, all
of whom were euthyroid.
"PuILIP LISAN, M.D.
"Hahnemann Hospital, Philadelphia, Pa."
Tnz WM. S. MmumI~L Co.,
June 21, 1961.
INTERDEPARTMENT MEMORANDUM
To:Dr.Bunde (3).
From: R. H. McMaster.
Subject: Trip Report, New York City, American College of Cardiology, May
16-19, 1961.
Dr. Michael Winzenried, Hamburg, Germany, JlCevadon
Upset because of failure of Chemie Grttnenthal to provide subsistence funds.
Put him in contact with Dr. Jones.
LouisE. $chaefe'r, M.D., Now Yorh, N.Y., MER/29
Has followed some 25 patients very carefully. Believes that triglyceride re-
sponse is favorable in ITypercllolesterolemic patients whose triglycerides are
initially high but that a similar triglyceride response is not evident In hyper-
cholcoterolemics with initially low triglycerides. This is not substantiated by
reports we have bad from other sources. It is expected that Dr. Schaefer ~i1l
report his findings in the very near future. I expect to contact him on my next
visit to New York City to see if be has made definite plans toward this end.
Robert A Bo~g~r, M.D, and Norman Orentreich, M.D., N.Y., MER/29 and Kevadon
These dermatologists are probably doing more research on the human hair than
any other group in the nation. In addition to excellent private facilities, they are
on the dermatology staff at New York University, Bellevue Medical Center and
have access to patients here and from certain others of the city's chronic disease
facilities. They are greatly interested in the hair effects of MER/29 and are
willing to study these effects, with the hope of determining causes. Will require
some financial support and have agreed to submit a protocol. Since this has
not yet arrived, I shall contact them on my next visit to New York.
Dr. Orentreich has also been working with Kevadon, which be presumably
obtained from sources other than Merrell. He reports that some 10 of approxi-
mately 30 cases have developed dermatologic reactions. He considers the incidence
much higher than reported in the literature. Dr. Jones is now in touch with Dr.
Orentreich.
Marvin C. Becker, M.D., Newark, New Jersey, MER/29
Dr. Becker's paper (prepared for the most part by us) was rejected by the
American Journal of Cardiology and has now been accepted by the Journal of
the Medical Society of New Jersey. We have received permission to purchase
reprints.
Continues to obtain favorable results with MER/29 and may make a follow-up
report for publication later if results warrant.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3973
Arthur DeGraff , M.D., New York, N.Y., MBR/29
Dr. DeGraff remains convinced that MER/29 was the responsible agent in
causing the hepatomegaly and fatty metamorphosis in the patient of Dr. Mario V.
Bisorcli, Mount Vernon, New York. However, be was very gracious and permitted
me to present our accumulation of data which certainly do not support his
contention. No mention was made of an impending publication concerning this
case. I was unable to contact Dr. Bisordi, who bad previously promised to send
us the pathologic sections and medical and pathologic report about this patient.
I expect to contact him during the meeting of the A.M.A.
THE LIBRARY or CONGRESS,
LEGISLATIVE REFERENCE SERvIcE,
Washington, D.C., December 6, 1968.
To: Senate Small Business Committee (attention Mr. Gordon).
From: American Law Division.
Subject: Responsibility of director to stockholders.
This is in response to your query for a brief statement of the measure of re-
sponsibility which a corporate director owes to the corporation's stockholders.
The courts have developed standards for deciding issues relating to the per-
formance of a director's duty to the corporation and its stockholders and these
are generally applicable in state and federal courts. The basis of the duty may be
expressed in Justice Cardozo's phrase, a "duty of constant and unqualified
fidelity." Globe Woolen Co. v. Utica Gas Co., 224 N.Y. 483, 489, 121 N.E. 378, 379
(1918). While directors are not strictly speaking trustees, they do occupy a fiduci-
ary, or perhaps more accurately, a quasi-fiduciary, relation to the corporation
and its stockholders. McCandless v. Eurlaud, 296 U.S. 140, 156-57 (1935); Ander-
son v. Bean, 272 Mass. 432, 172 N.E. 647 (1930) ; Markovitz v. Markovitz, 836 Pa.
145, 8 A. 2d 36 (1939). Each director must exercise his unbiased judgment, in-
fluenced only considerations of what is best for the corporation. Lattin on Cor-
porations, 241, 242 (1959). Many courts have spoken of the rule as being that a
director owes a loyalty that is undivided and an allegiance that is influenced in
action by no consideration other than the corporation's welfare. Hazard v. Wright,
201 N.Y. 399, 94 N.E. 855 (1911).
However, to note one element in the problem, courts have not prohibited a di-
rector of a. corporation from entering into and engaging in a business enterprise
independent from but similar to the business carried out by the corporation.
Grange, Schwartz, Gray, & Woodbury, Manual for Corporation Officers, 756
(1967). But his participation in the other business must not injure the corpora-
tion and it appears to be the general rule that if a director's private venture
comes into direct competition with the corporation be must give up one or the
other. Guth v. Loft, Inc., 25 Del. Oh. 255, 5 A. 2d 503 (1939); Lincoln ~Stores v.
Grant, 309 Mass. 417, 34 N.E. 2d 704 (1941) ; Ralnes V. Toney, 228 Ark. 1170, 313
SW. 2d 802 (1958).
Generally, state statutes in this area do not attempt to explicate the duty of a
director but maintain the common law developed by the courts by simply re-
quiring that directors "shall discharge the duties of their respective positions
in good faith. . ." N.Y. Bus. Corp. Law. 717. See, Kavanaugh v. Commonwealth
Trust Co., 223 N.Y. 103, 119 N.E. 237 (1918).
JOHNNY II. KILLIAN,
Legislative Attorney, American Law Division.
(Whereupon at 1~ noon the subcommittee recessed to reconvene at
10 a,m., Tuesday, December 17, 1968.)
PAGENO="0070"
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
TUESDAY, DECE1VLBER 17, 1968
13.5. SENATE,
MONOPOLY SUBCOMMITrEE OF THE
SELECT COMMITTEE ON SMALL BUSINESS,
Washington, D.C.
The subcommittee met, pursuant to call, at 10:10 a.m., in room
318, Old Senate Office Building, Senator Gaylord Nelson (chairman
of the subcommittee), presiding.
Present: Senator Nelson.
Also present: Benjamin Gordon, staff economist; and Elaine C.
Dye, research assistant.
Senator NELSON. The Monopoly Subcommittee will open its hear-
ings at this time.
Tomorrow, December 18, we will be hearing from Dr. Franz In-
gelfinger, editor of the New England Journal of Medicine; Dr. Paul
Lowinger, associate professor of psychiatry, School of Medicine,
Wayne State University.
On Thursday, December 19, we will be hearing from Dr. James
Faulkner, chairman, Committee on Publications of the Massachusetts
Medical Society, and Dr. George Baehr, chairman, Public Health
Council of the State of New York, and a professor at Mount Sinai
School of Medicine, City University of New York.
Today our witness is Dr. George Nichols, Jr., clinical professor of
medicine at the Harvard Medical School.
This week, the Monopoly Subcommittee of the Senate Small Busi-
ness Committee continues its study into the relationships of the medi-
cal profession and the drug industry, particularly in regard to pos-
sible conflicts of interest, professional responsibility, and ethical
implications.
Last Wednesday, the subcommittee heard from Dr. William Bean
of the University of Iowa Medical Center-a widely known medical
authority and former chairman of the section on internal medicine
of the American Medical Association.
Dr. Bean asked, as far back as 19~2:
What is the most effective general teaching today at the postgraduate level?
In sorrow we must admit that the artistic and artful brochures of wealthy
pharmaceutical houses, sped on by a crusading band of detail men, have effec~
tively taken over graduate teaching.
Dr. Bean ~rent on to say:
* * * when advertising budgets exceed the total outlay for teaching and research
provided by all our medical schools, concern is justified, "for where your treas-
ure is, there will your heart be also."
3975
PAGENO="0072"
3976 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
When Dr. Bean was asked how necessary and valuable it is to have
the kind of full page ads that we see in medical journals and all bro-
chures-how useful these were to the physician, he said: "I think
* * * that probably a very considerable part of advertising is not
primarily educational, and in many instances is not necessary at all."
Dr. Bean noted that as long ago as 1950 and again in 1959 `he had
called attention to the fact that "physicians and representatives of
the pharmaceutical industry -should work out voluntarily means of
evaluating claims for drugs, evaluating therapeutic effect of drugs,
and then seeing that adv~rtising, sales, detailing, and retailing were
managed according to regulations developed by joint action * *
No formal study, joint effort, ~r confrontation of producer, distribu-
tor, dispenser, and. user ever came about."
And so it seems that 10, even 20, years ago we were well aware of
the problems involved in the relationship between the drug industry
and the medical profession. Tn my judgment, this is a sad com-
mentary upon the leadership of the medical profession, the pharma-
ceutical industry, and the Federal Government as well. Had they
jointly or even severally begun to resolve these p.rdblems, it would
not have taken the action of this subcommittee to `bring these issues
into focus.
It is my hèpe that these hearings will act asa forum for the clari-
fication and future solution of the problems involved in the relation-
ship between the drug industry and the medical profession.
We &re, in these hearings, reviewing the relationship between the
pharmaceutical industry and the medical professiOn, and the medical
institutions such as schools, medical societies, their publications, and
so forth.
The tie~in is obviously quite close. Is this good or had for the indus-
try, the profession, and the public?
As I noted, our first witness is the distinguished Dr. George Nichols,
clinical professor of medicine at the Harvard Medical School, also
consultant in medicine, the Boston City Hospital, and senior asso-
ciate in medicine, Peter Bent Brigham, Boston, Mass.
Doctor, the committee is very pleased to have you appear today to
participate in a discussion of this very important issue, and we under-
stand what an imposition it is in terms of taking time off from your
busy schedule, but we, the committee, appreciate it, and your state-
ment will be a valuable contribution to this whole record in which
we are attempting to explore objectively and in depth the relation-
ship between the medical profession and the pharmaceutical industry.
Your statement will be printed in full in the record. You may
present it in any way you desire. If you find it most useful to just
proceed to read it, that is fine. Should you wish to depart and extempo-
rize, at any time, please feel free to do so.
I take it you will have no c~bjection if we ask questions during the
course of your presentation-which I think is probably the most fruit-
ful way to proceed.
Dr. NICHOLS. That is fine.
Senator NELSON. Thank you very much, Doctor.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3977
STATEMENT OP DR. GEORGE NICHOLS, JR., CLINICAL PROPESSOR
OP MEDICINE, HARVARD MEDICAL SCHOOL; CONSULTANT IN
MEDICINE, BOSTON CITY HOSPITAL; AND' SENIOR ASSOCIATE IN
MEDICINE, PETER BENT BRIGHAM HOSPITAL, BOSTON, MASS.
Dr. NIcHoLs. Senator Nelson, ladies, and gentlemen, I feel deeply
honored to have been invited here to place before you my views about
some of the problems which face medicine today, and I might interject
that I changed the last two pages of my original statement slightly.
I had to be out of town and my secretary and I didn't see quite alike
on how the things should be said and she left out the piece.
I must confess that when the chairman first asked me to appear, I
hesitated, for the issues at stake in these hearings involve the ethics
of the profession and we all know that ethics are affairs of the heart
which are far easier to feel than to put into words. However, as I
considered the matter further, I realized that what was being offered
was not just an opportunity to decry undesirable practices or become
incensed over specific instances of malfeasance. You have already read
and heard plenty about both from far greater authorities than I. In-
stead, it seemed to me that what was offered was an unusual oppor-
tunity to restate for the public record the principles of conduct which
every medical teacher tries to inculcate into each of his students and
which serve as guides for the majority of the profession in their
lifework.
I would like to recall, therefore, the rights and privileges which the
public affords the physician and the responsibilities which he assumes
in return through his symbolic affirmation of the Hippocratic oath.
It is my belief that it is only through returning to these first principles
that one can look clearly at the whole matter of potential conflict
of interest between the physician, the patient, and the pharmaceutical
manufacturer on the one hand and examine calmly and constructively
on the other the ways in which the Federal Government, through its
granting and regulatory agencies, can help protect all three from
unwarranted attack and exploitation by the unscrupulous.
The M.D. degree, unlike any other, gives its recipient the right to
pry deeply into the most intimate, personal affairs of his fellow
citizen and to make life and death decisions in his behalf. Clearly
such a license can only be given to those of the highest moral character
who can be trusted to carry out the solemn undertakings symbolized
in the Hippocratic oath. These include four basic provisions: (1) to
learn the "art" by which we mean medicine, and to teach it; (2) to
place the interest of the patient first with the additional stricture,
to restrain from consciously doing anything which might be deleteri-
ous to him; (3) to leave the execution of special procedures to those
with special skills; and (4) to maintain inviolate any private secrets
of the patient which are learned in the course of helping him to solve
his problems.
These are solemn undertakings indeed which are unfortunately
sometimes thought more appropriate to the hot idealism of the years
of professional education than they are to the hard, cold, disillusioning
PAGENO="0074"
3978 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
facts encountered often in professional practice. It is hard for the
physician under any circumstances to live up to these high ideals; it
requires constant work, constant relearning, constant sacrifice, not only
of his own comfort and time, but that of his wife and family as well.
In recent years, his problems have been enormously intensified by two
factors: Fii~st, the geometric expansion of knowledge applicable to
medicine and the huge increase in the number of new therapeutic
agents of great power and specificity which has resulted from it have
required that the physician virtually totally reeducate himself at
shorter and shorter intervals. By this I mean that he must really com-
pletely revise his concepts of the causes of certain diseases and of the
ways in which they can be handled.
Second, the public ~attitude toward medical care and medicine is
rapidly changing. Good medicine is no longer considered a privilege
but rather a basic human right-an attitude which has been greatly
encouraged (and rightly so, I believe) by the Congress of the United
States, through enactment of the medicare and medicaid provisions of
the social security law.
Both these factors are clearly socially desirable and should be en-
couraged. Indeed, all would be well were it not for the fact that there
are nowhere near enough physicians to meet the enormously increasing
demand for medical care which the public is now making. It is small
wonder, therefore, that the practicing physician, already unable to find
time in the day to meet the demands of his patients, turns to the eye-
catching advertising pages of his professional journals rather than
to the much longer, far more complicated, even though objective,
scientific articles for information about new therapeutic agents with
which to minister to his patient's needs, especially if he is unaware
of the existence of any simple and unbiased source of reliable informa-
tion such as the Medical Letter, which has been mentioned in these
hearings in the past. In view of the pressures placed upon him, it is
equally understandable why the physician, in his earnest effort to
help his patients, has turned so often to the ubiquitous lay drug sales-
man for guidance and information and to inevitably biased commercial
institutions for financial support of his public meetings and so forth,
moves which, on more mature and calmer reflection, he would not
consider in keeping with the high principles of his calling for one
instant.
These pressures do not bear on the practicing physician alone, but
have extended beyond him to the very school from which he originates.
Medical educators, like practicing physicians, have a strong sense of
responsibility toward the care of the public, which they discharge in
two ways: through research and the development of new understand-
ing of disease and therapeutic agents, and through the selection and
instruction of new recruits to join the ranks of the profession. Medical
education is enormously expensive and these days rapid technological
development requires constant change of curriculum content and con-
stant retooling with extremely expensive equipment. Tuition charges
could not begin to provide the necessary funds even if they could be
paid in full by every candidate. Medical schools are being forced, there-
fore, to seek money they desperately need elsewhere. In the absence
of adequate public support for teaching, it is small wonder that dona-
PAGENO="0075"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3979
tions, often generous, which may have carried with them subtle pres-
sures have had to be accepted gratefully from groups which might at
some later time even insist in return that their special interests be
placed ahead of those of the general public.
It is against this background of high professional principle, in-
tense pressure from insatiable public demand, and the blandishments
of seemingly easy guidance and support that the issue of conflict of
interest between the physician and the pharmaceutical manufacturer
must be viewed. Clearly certain practices are undesirable and should
be stopped under any circumstance. For example, it is obviously not
in the public's interest that the task of keeping the practicing physician
abreast of new developments should fall to the necessarily biased drug
salesman.
Senator N1~LSON. May I interrupt? Does the detail salesman have a
function to play?
Dr. NICHOLS. I don't think his function should be to educate the
doctor, Senator, although unfortunately it ends up all too often being
his function.
Senator NELSON. You referred above to the reliance upon advertis-
ing. Supposing you didn't permit the kind of advertising that is now
in the medical journals. For example, the kind that does not give
information such as on chloramphenicol, the reminder ads state:
"When it counts-Chloromycetin," and that is all, a full page. Do
you see any value to the profession and the practicing physician in
this kind of an ad?
Dr. NICHOLS. I don't; no. The problem, as I see it, is that the physi-
cian once he leaves medical school and gets off into practive becomes
aware of new therapeutic developments more often through the detail
men who call on him two or three times a week than he does from
reading medical journals. This is a sad fact but it nevertheless is true,
and some of the reasons for it are the pressures under which he is
placed by the demands of his patients. So that the drug salesmen who
are very carefully schooled by their companies, I am told, in what
should be said, and how the mode of action and usefulness of one of
their new drugs should be touted, end up by really educating those
physicians who don't read too well or too often. Their education is
thereby inevitably biased because one can hardly expect a drug sales-
man to present totally unbiased views since his job depends on his
selling drugs.
Senator NELSON. What about a case of this kind? I don't know
whether it is true in all hospitals, but we have found in some that
there are detail men who are assigned to the hospital. It is their main
function to contact the personnel in the hospital who are responsible
for the purchasing of drugs. These salesmen are there daily. Assuming
that those responsible for purchasing drugs in a hospital are informed,
of what value are these salesmen? What is the detail man's function
in this circumstance?
Dr. NICHOLS. In a good many hospitals, sir, the detail men are
specifically excluded if they can be identified. This leads in some
instances to a remarkable cat and mouse game. The reason that the
detail men have an effect, and I am sure that the reason they are
assigned very often in many hospitals, is that the hospital is a con-
PAGENO="0076"
3980 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
venient place to find the doctor and that he can exclude detail men
from his office by telling his secretary not to let him in but it is much
more difficult to avoid him in a hospital corridor.
But perhaps most effective, the most effective place that the detail
men work is with the younger men who are in training, the interns
and residents, since they are ultimately the ones who actually write in
the order book such and such a drug shall be given to so and so at
such a time and in such an amount.
If the detail man is successful in persuading one of those young men
to try a different drug or one that he is particularly interested in
selling, then, in effect, he has made a sale. It is not a direct one but,
in effect, he has still made a sale, and I am sure that this is the reason
that so many of them do appear in the hospital corridors and in such
large numbers, and you are quite correct, hospitals that I have worked
in have had individuals assigned to them.
Senator NELSON. Even then, I suppose that if they simply persuade
whoever is doing the prescribing to change from one brand of the
same compound, that also is a sale.
Dr. Nicuoi~s. It is a sale, sure, and for that particular salesman.
In point of fact I doubt that-well, I don't really know how often
that would happen in a practical sense.
Mr. GORDON. We have had some testim~ny to the effect that in
addition to getting the residents and iu1~erns to prescribe certain
drugs, the companies also give gifts-through the detail men-to resi-
dents and interns. Is that your experience?
Dr. NICHOLS. You know, Mr. Gordon, if you are responsible for a
service you see some things and other things are kept carefully hidden
from your view even though everybody else knows all about it.
My experience as a house officer was some while ago, but I can
quote from that directly. At that time detail men did appear in the
hospital, and we were occasionally given gifts of drugs for tria].
This still occurs. One was occasionally offered a book, and as a matter
of fact, this still goes on in medical schools where drug companies
frequently make availa~ble to medical students, sometimes through the
dean's office, literature, some of which is worth while and some of
which is clearly trash.
I have not personally had the experience of being offered anything
by a drug company salesman that I can think of beyond samples of
wares. On the other hand, it wouldn't surprise me unduly if such
blandishments as dinners and so forth were offered on occasion.
Senator NEr~soN. In a paragraph on page 4 you refer to absence of
adequate public support for teaching, and suggest it is small wonder
that donations, often generous, which may carry with them subtle
pressures, have had to be accepted gratefully from groups which
might at some later time insist, in return, that their special interests be
placed a~head of those of the general public.
I want to refer to a paragraph in a book by Morton Mintz entitled
"By Prescription Only," and on page 69 he states:
Most immune from criticism, for reasons that by now should be apparent, are
the drug companies. In an interview in 1962 published by the Center for the
Study of Democratic Institutions at Santa Enrbara, Calif., Dr. Herbert Ratner
of the Stritch School of Medicine of Loyola University, told what happened in
the 1940s:
PAGENO="0077"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3981
I showed a former dean of our medical school a talk I had prepared for a
religious emphasis week at the State medical school. When he came to the lines,
"Modern man ends up a vitamin-taking, antacid-consuming, barbiturate-sedated,
aspirin-alleviated, benzidrene-stimulated, psychosomatically diseased, surgically
despoiled animal; nature's highest product turns out to be a fatigued, peptic-
ulcerated, tense, headachy, over-stimulated, neurotic, tonsilless creature," the
dean said: "Gee, Herb, I wish you had not used that line. It will antagonize the
drug houses, and we are trying to build up research funds."
You are aware, of course, that funds are given for research, test-
ing, scholarships, student loans, to medical schools, and to schools of
pharmacy. Would you think that this kind of a reaction by this dean
would be a common one
Dr. NIchoLs. Senator, I can't tell you how common and I don't
know exactly the date of the conversation.
Senator NELSON. This was in the 1940's.
Dr. NIchoLs. It is, however, true, that in the 1940's, `and particularly
in the early part of the 1940's, as you know, the only funds that
were available for research in any real amount were from private
foundations, and through the drug houses, which were at that point
beginning to really put a great deal of money into the development
of new products.
So I suspect that it was probably more common in those days than
it is now, but I can envision such a comment being made today, too.
Senator NELSON. You referred in your paragraph from which I
quoted, to the fact that these funds are accepted `and might `have an
influence. We have had examples of it. It may very well be, as you
suggest, that it is subtle and unrecognized more often than not.
Dr. NICHOLS. Well, this was in my mind, and I think `when I wrote
that line, those lines, I had in min'd rather particularly the notion
that this was potentially possible, and to the extent that it was poten-
tially possible it might cast doubt upon the validity of teaching or it
might raise questions of conflict of interest which iii their turn might
cast doubt on the validity of the instruction that was being `offemd
or the lack of bias of the information that was being used.
For example, it is obviously not in the public's interest that the
task of keeping the practicing physician abreast of new de~veiopm~nts
should fall to the necessarily bi'a'sed drug salesman. Similarly, a physi-
cian should never lend his name as author of any professional article
of whose factual content and conceptual bias he is ignorant. By the
same token, the teacher has a direct responsibility to his `students and
the patients whom they may treat in the future to make sure that his
instruction is based on the best information available and that he
does not appear by any `word or `act to favor any one mode of treatment
over another simply because the proponents of that system or the
manufacturer of that medicament `has provided him with professional
renown or financial support.
Other situations are more difficult to judge. Yet, if the solemn respon-
sibilities which the profession has assumed in return for its rights and
privileges are borne in mind, these questions are relatively easy to
answer. Thus, while it is theoretically possible that a man might pro-
vide an objective judgment regarding the efficacy, safety, or power of
a drug from whose manufacturer he was receiving ongoing financial
support, it might be difficult for the public in these days of doubt and
PAGENO="0078"
3982 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
disillusionment to believe in his objectivity with regard to that particu-
lar drug, a doubt which could not help but expand to include his pro-
fessional judgment in other areas. Thus, the physician, like Caesar's
wife, must be beyond suspicion if he is to hold the confidence of his
patients and to whatever degree this confidence may be shaken or
even potentially shaken through his association with a pharmaceutical
manufacture-such association must be eschewed.
This brings us to the final and interesting question: What if any-
thing can the Federal Government do to prevent some of the undesir-
able practices which have developed and which have led in `turn to sus-
picions of conflict of interest between the physician's responsibilities
to his patients and his debts to the pharmaceutical industry? In this
regard, I think it is important to remember `that ethical behavior has
never been enforced successfully by legislation. The 18th amendment
did not abolish alcoholism, the narcotics laws have not stopped our
youth from smoking marihuana and the laws against prostitution and
adultery, both public and religious, have certainly not put an end to
extramarital sex. On the other hand, certain changes in the powers
and responsibilities of some of our Federal regulatory and. supportive
agencies would go far toward relieving the pressure on bo'th the phar-
maceutical industry and the physician thereby, I believe, improving
the situation considerably. For example, medical research in this coun-
try has become probably the finest in the world, `thanks to the vision of
the Congress which created the National Institutes of Health and the
National Science Foundation to provide the financial support which it
required. This must be continued, if the impetus already gained is to
carry us forward to new and better ways of understanding and treating
disease. Similar support has been proposed for medical education, but
has been much slower in coming, even though the need for educated
men `to carry on the research has been as pressing as the need for the
research itself. Unable to obtain support for educational programs di-
rectly from Federal sources, medical schools-especially private ones-
all too often. have had to accept funds from private enterprise such
as `the pharmaceutical industry for the support of critically needed
programs. Many, I am sure, have been aware of the potential conflict of
interest which might be considered to exist in so doing, yet have re-
gretfully felt that the need for educational support, whether paid di-
rectly `to their students or faculty, or used to provide badly needed
teaching equipment outweighed such considerations. Thus, I believe
that a program which provided adequate Federal support for both
education and research in medical schools would go far to relieve the
pressures which have led to undesirable situations.
Another area where a revision of Federal programs might well assist
is in the matter of drug evaluation. The newly created Consumer Con-
trol Division under the Department of Health, Education, and Wel-
fare-if I have the name correctly-may be a greater step in improving
the system for drug evaluation that I know. Certainly the old Food
and Drug Administration was often in an impossible position, lacking
as it did the manpower needed to police manufacturing and packag-
ing of drugs in truly adequate fashion. As a result, it perforce had to
fall back on hopelessly complicated regulations which in more than
occasional instances, I am sure, unnecessarily delayed the availability
PAGENO="0079"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3983
of potent and highly useful agents. Just as, of cou~se, they also pro-
tected the consumer on many occasions from highly undesirable agents.
Senator NELSON. What kind of instances do you refer to here-un-
necessarily delayed availability of potent-
Dr. NICHOLS. Well, I have had some personal experience in that par-
ticular respect, Senator. There is a drug which I happen to use in the
kinds of patients I see quite often who have bone disease which is
sodium fluoride. This is a common chemical which one can buy in a
laboratory supply house, but it is unpleasant to take and so it is pack-
aged in a capsule. The way the present regulations are written, the
development of a package of a sufficient size for convenience of the
patient which can be markete.d requires months and months and months
of delay and long involved applications to the FDA in order to get
clearance.
The regulations are understandable, and they can be met, but in the
meanwhile I have to supply my patients directly through my author-
ization to use an experimental drug. Yet the drug is available in other
packaged forms which don't happen to be the right size.
Senator NELSON. This is not a drug that is on the market in this
package form, it is being used experimentally?
Dr. NICHOLS. It is on the market and being used experimentally in
the packaged forms which I dispense but there are other forms which
are available on prescription, nonexperimental, and yet it is the same
drug. The way the regulations are written the two forms have to be
separately cleared is the problem.
Senator NELSON. Is that an ongoing problem or does it occur just
once in a while?
Dr. NICHOLS. No; it apparently occurs more-according to my
friends, more-frequently than I had realized. I thought this was just
an odd instance `but apparently this does occur not too infrequently.
Senator NELsoN. You are, then, referring to a dosage of a particular
drug?
Dr. NICHoLs. Yes, correct.
Senator NELSON. And for the purpose for which you use it they
require a certain specific dosage form?
Dr. NICHOLS. Well, very specifically the package size that I dispense
is 50 milligrams of sodium fluoride in a capsule. The commonly avail-
able kind that is marketed by one of the well-known drug companies,
I am sorry I can't remember which, contains some other stuff plus
about 2 milligrams of sodium fluoride. If I am going to give my
patient 50 milligrams of sodium fluoride at a dose I have got to give
that poor lady 25 pills and she doesn't like that, not unexpectedly, so
that what I end up doing is persuading a drug house to package an
experimental form.
Senator NELSON. Is this a case where the drug has not been ap-
proved?
Dr. NICHOLS. That is right.
Senator NELSON. Is there a New Drug Application pending?
Dr. NICHOLS. Yes, this is a question of having approval, final ap-
proval, for packaging this form which is larger obviously by 25 than
the one which has already been approved. In the past it was thought
the dose level we were currently using was perhaps going to be ex-
PAGENO="0080"
3984 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
cessive or at least unnecessary. Our present opinion is that this prob-
ably is the dose level we should be using.
Senator NELSON. Isn't that a kind of an unavoidable problem? In
other words, isn't the FDA in a position where they are waiting for
adequate demonstrated proof from clinical use by people like you
and by the experiments done by the company as proof that it is a safe
dosage form?
Dr. NIcHoLs. Yes; I think that is quite correct, and the question
really comes up how long that waiting period should be and were the
arrangements such that all our experience, those who use this drug
in this particular dosage form, were pooled in a convenient way and
in a convenient place and made readily available to all workers then
perhaps the whole time interval required to process this final approval
would be considerably shorter.
Senator NELSON. Is your use of the drug also for the purpose of
developing a history of experience that will be furnished to the FDA
so that they-
Dr. NICHOLS. Yes; my experience will be, and is being, through the
manufacturer who has the license to package it on an experimental
basis, or for experimental use, I guess, is the proper term. Others are
also, I am sure, trying it through him.
Senator NELSON. I am trying to clarify-what size dose is this?
Dr. NICHOLS. These are 50 milligram capsules.
Senator NELSON. The mechanics of the company putting together
50 milligram dosage in a capsule form they have solved that-that is
no problem, is it?
Dr. NICHOLS. No; no problem at all.
Senator NELSON. What is the problem? When you wish to use it on
each occasion you have to get approval of the FDA ~
Dr. NICHOLS. No; I have to be approved as an investigator who will,
who has the necessary background and experience to administer this
drug and to give it clinical trial, so I signed a form which says, which
testifies to the fact that, I have the following experiences in dealing
with bone diseases of this type and have had some experience using the
drug with someone else, and then submit this to the company and this
permits me then to write a prescription for that particular experi-
mental drug in the State of Massachusetts.
Senator NELSON. Once you have done that, where is the delay in
getting the dosage?
Dr. NICHOLS. I don't have any delay in getting the drug but if any
patient who doesn't happen to live in Boston but lives across the State
line, say, in O~nnecticut, gets a prescription for it from me, she can't
fill it at home. She has to get the drug from me in Boston or at least buy
it in Massachusetts from a pharmacy there which has the permission
to carry it, which means my hospital pharmacy is what it really boils
down to.
Senator NELSON. So in developing experience with this drug you
have been authorized as a physician to use it?
Dr. NICHOLS. That is right.
Senator NELSON. Then it can only be dispensed from just one place
in the State of Massachusetts?
PAGENO="0081"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3985
Dr. NICHoLS. It can't be dispensed for interstate sale, I believe, is
the proper term. So that my patient in Connecticut must find a friend
in Massachusetts to buy it for her and take it to her, or she has to call
me up and my secretary buys it for her and puts it in a parcel and mails
it off. This is the only way in which she can get it and this is cumber-
some, and-
Senator NELSON. In doing scientific experiments of this kind prior to
approval of the drug, what would you suggest could be done to im-
prove the situation? That is the problem is it not?
Dr. NICHOLS. Yes; this is indeed the problem, and my feeling is
that what is happening now is that the regulations which are compli-
cated, and necessarily so in order to protect us, physicians and the
public both, I believe that these could be m.ade simpler if we had a more
centralized system which was much less likely to be biased and in which
information from many sources could be pooled conveniently.
I believe, therefore, that careful consideration should be given to
overhauling the whole method for Federal control of drug manufactur-
ing and evaluation. Perhaps a central agency for drug testing could he
set up, jointly financed by the pharmaceutical industry and the Federal
Government. If such an agency could be established and positions
within it made sufficiently attractive to entice able scientists to join
its staff, I believe the whole matter of evaluation of a new product
could be speeded up immeasurably and many of the questionable prac-
tices revolving around payment to investigators for clinical trials
could be eliminated to the ultimate advantage of the patient, the doctor
and manufacturer alike.
Senator NELSON. If I may interrupt you, this suggestion, or some-
thing similar to it, has been discussed before the committee on other
occasions, and the witnesses have commented on it and raised the same
issue you have, that is, the company that, in fact, has a financial interest
in putting its compound on the market is the same one that, under the
present practice, is solely responsible for developing the evidence for
the NDA. In other words, the same company which must prove to the
FDA that the drug is safe and effective therapeutically to put on the
market.
What you are suggesting is to remove the responsibility from the
applicant who has an interest in the drug, as well as those who might
experiment with it who are paid by the company for the experiment,
and put this responsibility into a central place, where the evaluating
group would have no financial interest at all in whether or not the drug
got into the market, is that what you are saying?
Dr. NIcHoLS. Yes; that is correct, Senator.
I must confess that when this notion was first suggested to me as a
possible solution to some of the problems that we are discussing here,
I felt as many of my colleagues, I am sure have, that this kind of an
idea wasn't going to work and it wasn't going to work because the test-
ing of drugs is not very exciting work, and the problem of developing
such an agency, making sure that it was free of bias, making sure that
the men and women who worked in it were highly skilled-because
after all there is a lot at stake here-were going to be problems which
were going to be much larger than the ones engendered by the present
system.
81-280-69-pt. 10-6
PAGENO="0082"
3986 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Yet the more I thought about it the more it seemed to me that this
was really the only solution that I could see at the moment to remove
what clearly couldn't help but be an arrangement subject to bias.
Whether it is biased in a given instance or not one cannot predict.
But we might say parenthetically that one of the reasons that the
drug companies, I believe, end up paying clinical investigators to test
their products is that the job is a dull one; it requires a lot of paper-
work, and beyond a certain level of experience it is more drudgery
than anything else. I think this is the reason that a good many people
do end up giving or accepting financial awards for doing the work.
Senator NELSON. On the question of `bias we do have some examples
of cases where the company changed the investigator's results or the
investigator was not allowed to express his own results. MER-29 is
one of them. In a big lawsuit in Europe over Thalidomide, the charge
was made that even though two witnesses had supplied information
raising serious d'oubts about the use of this drug, their evidence was
simply `ignored.
Now, I would assume even if you had an independent agency of some
kind who w'as responsible for evaluation you would still contract with
medical schools and physicians who have expertise in the problem
that is involved, since you would never have all those people on `the
staff, and you have to test drugs not only on animals but also on patients
in a clinical situation.
Is there any problem that couldn't be solved `as well by contracting
with an independent agency rather than by a pharmaceutical house
itself?
Dr. NicHoLs. Your point is well taken. I have to think about it for
a second.
Senator NELSON. In other words, what I am saying is if a drug com-
pany can seek out the expertise of well-known blood dyscrasia experts,
well-known doctors treating certain types of `diseases in `big clinics, or
hospitals or medical schools, teaching hospitals-if they can find
people who have the' ezpertise, is `there any reason that an independent
agency couldn't do the `same and thus remove any possibility of inten-
tional `bias creeping in because the company is involved? And on those
rare ocea~ions ~wh'ere an individual might unconsciously or consciously
be biased because he is working for a company, might not that `aspect
be' eliminated,, also?
Dr. NICHOLS. I think that it would be possible for such an `agency
to `find these people without any question `at all. In fact, I believe
through medical schools and medical educators it would be quite pos-
sible to find suitable testers outside of Government itself.
The thing that was running through my mind when you asked the
question was how one might protect the public from the drug com-
panies discovering that so and so had actually got the contract to
test their new contract from the central agency, and so that this
potentially might be another place where infiltration with conflicts
of interest might occur. But I think having the intervention of a
formal central agency between the two would go far to relieve the
pressures that are placed upon physicians at the moment.
Senator NELSON. Thank you. Please proceed.
PAGENO="0083"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3987
Dr. NICHOLS. One further and final suggestion I would like to make
relates to the controversy over the use of generic versus brand names
of drugs in prescription writing-a topic in which my colleague, Dr.
Richard Burack, has been deeply immersed and to which I `have con-
tributed in a minor way. At issue is the right of the manufacturer to
give his product any name which he wishes versus the ability of the
physician to prescribe a specific chemical agent of known purity re-
gardless of the identity of the manufacturer. Obviously, the right of
the pharmaceutical manufacturer to reap the commercial benefits from
his new development is a deeply rooted principle in our society. Al-
though I might personaily question whether it is truly desirable for
products of such enormous importance to the public health as anti-
biotics, synthetic hormones, and other such potent therapeutic agents
to be patented for private gain, I would be willing to accept the pres-
ent system as a necessary evil, if its abolishment would truly threaten
the benefits which our pharmaceutical industry brings to us all. I be-
lieve, however, that many of its detrimental aspects `could be overcome
by the simple expedient of requiring that any manufacturer who
patents a new tiheropeutic agent market it under its generic name. In
order to protect his interest he might even be allowed to add his firm's
name to the generic one in advertising material. Such an arrangement
would allow him to collect the profits of his discovery but would at
the same time allow the physician to know precisely what he is pre-
scribing and would ultimately establish the generic name as the ac-
cepted common name of the drug in question rather than the particular
brand name of the company which produced it.
Senator NELSON. So long as you maintain the pa~tent system, which
I suspect we will for a long time to come, there isn't any danger in the
manufacturer not reaping the benefits `of his research and enterprise,
is there?
Dr. NICHOLS. No; I wouldn't think so.
Senator NELsoN. In other words, he has got a patent. But you are
requiring that he market it from the day he goes into the marketplace
and for the next 17 years under the generic name, and he is the only
one who can market it for 17 years under the generic name? The pur-
pose of the patent is performed. He makes his profit because he has no
competition. He may charge what he wishes.
At the end of 17 years anybody who is qualified can manufacture
and market the drug. Then, as you suggest the doctor would be free
to prescribe by the generic name. But if tl~ie doctor, for any reason,
decided the drug ought to be a particular company's product-say,
Merck, Pfizer, Lilly, or any other-he would write the name of the
company after the generic name. I think that is a very good
suggestion.
The problem we get to now is brand names. A good example of the
reason the drug companies would oppose your suggestion is illustrated
in the case of prednisone. I do not single out a particular company,
here, because it applies to all companies. However, prednisone was
marketed for many years under the trade name of Meticorten, and it
still is. At least up until the time of our hearings, Meticorten domi-
nated the marketplace at a price of $17.90 per 100 when it was `avail-
able at $1.50 per 100 and even 59 cemts per 100 elsewhere. But the
PAGENO="0084"
3988 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
dominance of that name for so long a time preserved its place in the
retail marketplace; however, not in the wholesale, not in the com-
petitive marketplace where you have knowledgeable buyers like gov-
ernment and big hospitals. I think it is a very effective way to extend
the patent monopoly.
A very fine doctor told me, after I had explained to him that the
Medical Letter's evaluation of 22 drugs showed that they were all
equal but that they varied in price from $17.90 for 100-wholesale-
to as low as 59 cents-upon hearing this, the doctor concluded "that
may be all true but I have been used to prescribing Meticorten for
many, many years and I suppose I will do it for the rest of my life."
That is the reason for brand name identification, and the reason we
have had objection to it.
But you do believe that in terms of medical practice to use the
generic name in prescribing would be valuable?
Dr. NIcHoLs. I do; yes. There is no question at all about it, Senator,
and the problem, as you know very well, and I am sure it has been
said in this room many times before by others, is that really drugs
have three names now, they have a generic name which is assigned
to a great extent by the drug manufacturers. Then it has a brand name
which is the way it appears over the counter for 17 years if it is pat-
entable, and then it also has a chemical name. Well, its chemical name
nobody expects anybody to remember because it is based on its struc-
ture, and it is impossibly complicated. The generic name is a shorter
formulation, some of which are quite complex, but the brand name
is usually a catchy title sort of affair, apt to be rather brief. Meticorten
is actually a very nice example because it is a `derivative of cortisone
and it was named in that catchy form, I am sure, realizing that people
would recognize it for being a minor chemical variation with certain
specific benefits. It would have been much better if the name MTeticor-
ten had been its generic name from the start; everybody would have
recognized it for what it is and prescribed it that way.
What we end up with, as you point out, is in effect a long extension
of a patent which may cause the doctor often, I think completely
unconsciously, to really make his patient pay a great deal more for his
treatment than he needs to, and I think that is bad, `bad-undesirable.
Senator NELsoN. We `h'ad testimony `here on thalidomide. Dr. Taus-
sig~, whom I am sure you know, testified `she had been instrumental
in informing the FDA of what was happening in Germany, as I recall
it. She made a point-I don't have her testimony `before me-but she
made a point that quite some time after it was known all over the
world in the medical professi'on that thalidomide `had disastrous side
effects on pregnant women, it `was `still being marketed under `a num-
ber of different names and being used in other countries. Spain, I
believe she mentioned, and South America, Brazil, it was being mar-
keted there under brand names w'hich the physician did not recognize
as thalidomide. She testified, Mr. Gordon says, that it was being
marketed under some 50 names. In any event, she made the point t'hat
she felt it would be valuable if on the prescription, itself, which the
patient got, both the `generic and the brand name appear-unless, of
course, there was a particular reason for the doctor not wanting the
patient to know what drug he was getting. It was `her opinion th'at
this would not only result in better prescribing, but in greater safety.
PAGENO="0085"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3989
She mentioned that in the case of a person allergic to a particular
drug, he would not be able to identify the drug withoi~t the generic
name on the label-4his could have dire consequences.
Is there, in your judgment, any value to requiring that a label that
the patient gets contain the generic name, as well as the brand name?
Dr. NICHOLS. I think I would rather endorse such a view. As you
spoke, I thought of one of my friends who recently was prescribed
a drug by a physician. She accepted the prescription, looked at the
name which was a brand name, didn't know much about it, filled it,
took the drug `and promptly developed a rash, she being allergic, as
it turned out, to `one of the several ingredient's which was contained
in this particular proprietary mixture.
Had she known what was in it she would not have taken it because
she is well aware of her allergy, having had trouble before. So I
believe that, yes, that it probably would `be an excellent proviso th'at
the names of `drugs, and incidentally, as you well know, I think it
should he reiterated most or many of the patented new medicaments
are actually mixtures of well-known agents but they happen to be
combined in `a somewhat different w'ay than some others, and so forth.
So that many drugs that we buy under a brand name are not just
one drug `but four perhaps combined in `a single capsule or pill. I
think all the names ought to be included `and I `believe that it probably
would protect the patient.
I happen to believe, too, that patients are kept in the dark too much
by many physicians about what they `are getting in terms of treat-
ment `and what their problems are. I think that, as I wrote in the
foreword to Dr. Burack's `book, the days w'hen `a certain amount of
mumbo-jumbo was needed in order to encourage the patient and pro-
tect `both him and the physician from the unvarnished truth probably
are gone now.
I don't think that we need to protect ourselves in that way and I
doubt that our patients are really very pleased to be kept in the dark
about what their problems are really all about.
Senator NELSON. You raised a question that hadn't occurred to me
before, and that is a combination drug in which you might have one,
two, three, or four active ingredients. What kind of time problem does
that impose upon the physician if he is going to have to identify on
the label everything that is in the drug. Or might that requirement
be imposed upon the pharmacist when he labels it?
Dr. NICHOLS. I think it could be done through the pharmacist, my-
self. The physician, however, should know, I believe, what is in the
combinations. Most of the-
Senator NELSON. I was thinking of the mechanics of actually having
to write out four compounds for one combination drug.
Dr. NICHoLS. I am sure that my colleagues would hate me for the
rest of theirs and my lives if I imposed upon them more writing than
they already have to do. So I think that in a mechanical sense it could
he done by the pharmacist and, as a matter of fact, it could even eon-
sist of the pharmacist being provided by the manufacturer with stock
labels with the information printed on them which he can `simply glue
on his dispensing vials.
Senator NELSON. Please go ahead.
PAGENO="0086"
3990 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Dr. NICHOLS. In closing, I would like to reiterate one thing. The
practice of medicine is rooted in the solemn acceptance of high prin-
ciples and heavy responsibilities by the physician. The essence of these
is that he should place the interest of his patient ahead of his own and
I believe that the remarkably high level of medical care which it is
possible to obtain in this country provides ample evidence of the de-
gree to which the rank and file of the profession adhere to the best
of their ability to these principles. Despite this,' the levels of health
in this country are not as high as they should be and the physician
is constantly being subjected to a barrage of new and often irrelevant
information and increasing demands for care without having any
time to digest the former or any way of meeting the latter save by
taking shortcuts whose long-term implications he may have neither
the leisure nor the vision to appreciate.
If conflict of interest arises under these circumstances, and many
specific instances of it can be oited, it is understandable, even if it
should be stopped.' But the method of putting an end to these situa-
tions is not ~fl: specific legislation, I believe, which' makes each of
them a crime, but rather in findings ways to relieve some~ of the pres-
sures which create them.'
Ultimately, cures for most of the ills we have been talking about
including the argument about generic versus brand names lies with
the individual physician who has been properly provided with un-
biased up-to-date information. Only he can know specifically what
he has done and for what motive. Only he can know whether his acts
have been consonant with, or have violated the principles which he
has espoused and only he, thinking of these things in the privacy of
his inner mind, can create the control for himself which will eliminate
them. However, his job would be made easier and his ability to give
high quality medical care immeasurably increased if (1) new drugs
had only one instead of three (brand, generic, and chemical) names;
(2) a simpler, quicker centralized system of new drug evaluation were
devised which would provide unbiased information about new drugs;
and (3) adequate support of medical education, as well as research,
were provided so that schools could spend more of their time on the
content of their curriculums, including the teaching of clinical pharma-
cology, and less at chasing the money to pay for it.
Senator NELSON. We have had testimony before the committee con-
cerning a proposal for a compendium of drugs, a complete compendium
of drugs. The FDA testified in favor of it, and the proposal was intro-
duced in the Congress, and the President recommended it. The proposal
contemplates that all drugs would be listed in this independently
published compendium with a description, of course, of their indi-
cations for use and precautions and side effects. Do you believe a
compendium would be valuable to the profession?
Dr. NICHOLS. I think basically; yes.
I think there are some problems with the compendium, however.
One of them is the large number of drugs that everybody has to learn
about. I have no idea how many different preparations of digitalis
there are, for example, but there must be dozens, and ultimately each
physician ends up learning about one particular type thoroughly if he
is wise, and uses the others only when his particular favorite happens
to be for one reason or another contraindicated.
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COMPETITIVE PROBLEMS IN THE DRIJG INDIJSTRY 3991
Senator NELSON. They would, of course, list all drugs by their
generic names.
Dr. NICHOLS. Oh, sure, yes; I understand that.
No; I think that the problem, Senator, is that there might be, well,
to use prednisone, for example, prednisone is an excellent drug with
certain very specific effects but there might be a dozen, say, of other
drugs and they would all be listed as having similar kinds of effects
as far as one could tell, but their relative usefulness might or might
not be clear to the man who had no experience, and he might have
difficulty picking out which one would really probably be the best.
Senator NELSON. How does he do it now?
Dr. NICHOLS. Well, right at the moment, he usually ends up learning
about one which he uses and uses frequently. The compendium would
certainly be convenient. It wauld certainly be a basic reference. I can
conceive of it being an expensive proposition to prepare. But ulti.
mately, if it was readily available to all physicians, I am sure that it
would be a big step in the right direction. As you also know, the only
thing that approaches such a compendium really at the moment is an
interesting volume called the Physician's Desk Reference which is in
actual fact, nothing but a reprinting of a large list of individual drug
manufacturers' broadsides about their particular drugs. The mforma-
tion is there but the bias in the information is there, too.
Senator NELSON. The witnesses for FDA stated that a compendium
should have inserts and that probably the new drug information, as
it was developed, should be sent out on either a quarterly or a 6-month
basis so that the physician could keep his compendium current.
Dr. NICHOLS. I just think this is one way of solving that problem.
This obviously is another one of the problems that goes with such
a volume.
Senator NELSON. I wish to call attention to an article by Dr. Charles
May in the January 1961 issue of the Journal of Medical Education 1 in
which he referred to subsidies of medical journals through advertise-
inents and of medical societies through support of activities and in~
directly by commercial exhibits at meetings that interfere with their
functions as outlets for objective criticism.
We have not had the representatives of the medical journals, AMA
or others, here to testify exactly as to what share of their publication,
their income, and so forth, comes from pharmaceutical company ad-
vertising. We have noted comments by others that it was in the nature
of 50 percent in some journals.
Do you see any problems, possible conflicts of interest, when medi-
cal societies and their publications rely heavily upon pharmaceutical
manufacturers' ads-and promotion?
Dr. NICHOLS. These are hard questions because obviously, sure,
there could easily be conceived of a conflict of interest arising in such
situations.
I think the problem that we have to face, and I don't really know
how to face it, is sort of a quantitative one. Would the journals that
are supported cease to exist were the advertising entirely withdrawn?
And if they should cease to exist, would that be a bad thing or a good
thing? The general impression is that it would be a bad thing because
~ See article beginning at p. 39~38, supra.
PAGENO="0088"
3992 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
scientific material of worth would no longer have a place to be
published.
I suspect that probably a good many of the journals would get pub-
lished anyway. Many of the ones in which I have published, even
with what advertising they do carry end up having to charge the
author page costs particularly in certain-
Senator NEI~soN. Charge what?
Dr. NIcHoLs. Page costs for publication. In other words, if I write
a scientific article and it exceeds a~ pages, say five, some journals will
charge me a cost per additional printed page for production of that
article.
Now these journals are not the kind that we probably really have
reference to here, being more purely scientific but they do contain
advertising and I think in thinking about it one should include not
just the drug manufacturers and their advertising, but the hardware
manufacturers, if one can use a sort of generality, who also have large
ads now in the medical journals; people who make various kinds of
equipment for monitoring heart action, respiratory action, and so
forth in hospitals, and these-this kind of equipment is very expen-
sive, and is widely advertised, and I am sure contributes consider-
ably to the journal income.
Senator NELSON. Do you think that raises the same kind of question,
however?
Dr. NIcHoLs. So far I don't think `that they have contributed in
quite the same way as the pharmaceutical industry, and also the equip-
ment which they sell is more directly a matter between the doctor and
the manufacturer than it is between the doctor, the patient, and the
manufacturer, because the patient doesn't buy that kind of equipment
directly so that the conflict, the potential conflict, of interest is differ-
en't, and less in risk, I believe. But they are there, and they are ad-
vertisers and I think they need `to be thought about in the whole picture.
Senator NELSON. I don't know whether it would be possible to
evaluate what happened with regard to chioramphenicol, but `the testi-
mony the committee heard, from Dr. Dameshek of Mount Sinai as
well as other witnesses, was that from 90 percent to over 99 percent of
`the cases in which chloramphenicol was prescribed, it was prescribed
for nonindicated cases. Further this testimony was unrefuted by the
company-or anyone else. One doctor testified that he had never once
in his prac'tice to date seen a case of aplastic anemia caused by chloram-
phenicol for which the drug was administered for an indicated case.
Now I realize `that these things are rather complicated. Bu't the fact
is that Chloromycetin was widely advertised in medical journals all
over this country. There were people in `the AMA, for example, who
were aware of the vast overprescribing and misuse of this drug. Yet,
the ads in JAMA continued.
As a result of our hearings, `the FDA sen't a "Dear Doctor" letter to
every doctor in the country and to all medical journals, explaining the
dangers of chloramphenicol and spelling ou't the extremely limited
conditions for which it might be indicated. The use of the drug dropped
dramatically. In the batch testing by FDA, it dropped from 23 mil-
lion grams the first 6 months of 196T to 4 million grams for the first
6 months of 1968, and in June of [968 zero amount was batch tested.
PAGENO="0089"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3993
In other words, following the subcommittee's hearings and the action
of FDA, a very, very dramatic drop occurred.
Whatever the reason for this wide misuse, I think it is pretty clear
that the advertising had a lot to do with it. The company was the one
that promoted it through the journals, detail men, and direct advertis-
in~. And it seems to me it just indicates that there were some dramatic
failures of responsibility on the part of the medical profession. The
medical profession was well aware of the dangers associated with the
use of chloramphenicol-and of the vast amount of overprescribing and
misuse of the drug. Yet there were no blaring headlines, no emergency
conferences, no attempt `to alert the general public. That responsibil-
ity fell to a congressional committee, that has no expertise at all, to
expose what was going on. I don't know what influence the advertis-
ing may have had, but it raises the question that here were journals
accepting ads for 15 years or more while at the same time carrying
articles regarding the misuse and overuse of the drug. The ads were
part of the method of misleading the physician. Doesn't that raise a
serious question?
Dr. NIcHoLs. With all due respect to you and your committee, I agree
with you I think it was most inappropriate to happen to fall to your
lot to call public attention to; the attention of the medical public to,
misuse of this drug by its members.
It seems reasonably clear that a lot of people have been prescribing
chloramphenicol with little or any reason. The use of the drug outside
of certain very specific infections is probably not needed, and in view of
the risks involved, not justified.
On the other hand, there are individuals, and it is quite easy, actually
quite simple to identify them by testing, who need that particular drug
if their particular infection is going to be brought under control, and
in these instances the drug should be used obviously because the risks
of infection may be greater than the risks of the anemia.
But I think really what you are saying is something which I don't
know quite how to handle at this point. It is the whole problem of the
dissemination of information within the profession in a form and in
a way which can be rapidly assimilated. At the moment what we are
saying in effect is that much of this is being done by the detail man who
goes from door to door. He is biased; he has to be, and he shouldn't be
doing this. Some other mechanism needs to be found. Whether the
elimination of advertising or perhaps better policing of advertising
within a journal is going to really solve the basic problem I rather
doubt, and I think that you share my view on that.
Senator NELSON. I doubt whether any single thing would solve the
problem.
Dr. NICHOLS. Yes, I doubt that any single thing would. I think a
compendium would be helpful, perhaps, in this respect. I think that
more availability of, well unbiased material such as is published in
the Medical Letter to more people would be valuable. One of the prob-
lems with the Medical Letter is that I know a lot of physicians don't
know about it. Maybe something like the Medical Letter ought to be
circulated to all physicians perhaps by some central agency. Maybe
this is one of the functions that a central drug testing service should
perform.
PAGENO="0090"
3994 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
I think that the removal of the barrage of bad information is going
to help but I think we have got to put in its place a barrage of good
information if we are going to be really effective in terms of putting
right these obviously undesirable situations.
Senator NELSON. On the advertising aspect-I don't mean to leave
the impression that 1 think the advertising in journals was solely re-
sponsible for what happened, I am certain that it was not, but if there
were better control over the advertising it would seem to me that at
least, in a drug which does have dramatic side effects and very, very
limited indications for use, that at the minimum, a responsible journal
ought to require that every time an ad is printed, it disclose the fully
approved FDA indications for use and precautions and side effects so
that we don't end up with an ad that is nothing more than promotion
of a name.
Here was a case where something like an estimated 31/2 to 4 million
people were using it and doctors testified that they didn't think more
than a few thousand indicated cases occurred in the country per year.
Dr. Dameshek, I believe, said that 10 percent of the cases at the most
would be indicated.
In that case it certainly is a serious question whether the company
was justified in advertising the drug in this fashion because there isn't
that much use for the drug. In other words, the only justification was to
get a vast use of the drug for nonindicated cases, otherwise you couldn't
justify the advertising. So there is some breakdown someplace.
I don't know what the answer is but it raises a serious question. I
don't know whether it is true of other drugs or not. We just happened
upon this one, because some knowledgeable physicians told us-we
wouldn't have known it otherwise.
Dr. NICHoLs. Well, I think that happens to be a good example be-
cause it has been so widely used. It is in most people so relatively be-
nign, and yet it carries with it this sort of sword of Damocles which
may destroy the patient once and for all quite unexpectedly. That is the
risk, and it certainly is one that shouldn't be taken unless it is abso-
lu;tely necessary. It is a small risk but it is there, it is real.
I suspect that there are other drugs that have been abused, and I find
it difficult to believe that many of the drugs that I see pe2ple taking
are that necessary.
Mr. GoRDoN. You mentioned the possibility that if you eliminated
advertising some of the good journals might go out of existence.
Now, what would be wrong with having the doctors pay for their
own journals; that is, raise the subscription rates to the point where
they cover the costs of the journal.
As I understand it, the medical profession is the highest paid profes-
sion in the United States. I would think they would be able to afford
$15, $20, or $25 a year for a fine medical journal. What do you think
about that~ .
Dr. Nicnor~s. I would-I don't have any objections at all to raising
the subscription rates to the cost of publication. But I suspect that
some of my colleagues might he less likely to read them because they
thought the price was high.
Of course, a lot of the journals come to us sort of pan passu
through membership in the medical societies, and the New England
PAGENO="0091"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3995
Journal of Medicine, as you know~ is a good journal and is published
by the Massachusetts Medical Society and I guess tomorrow you will
hear from its editor.
I think most medical journals are, subscriptionwise are, really quite
modestly priced at the moment, even though the price does look sort
of high because their circulation is relatively small.
The New England Journal happens to be a rather inexpensive one
and a rather good one. The mass of advertising material in those
journals, frankly I don't think adds to them at all. In fact it is rather a
detriment. It mal~es a bulky journal and it makes it more difficult to
find what you are looking for. Many, as you know, confine their adver-
tising to the beginning and end very specifically but the advertising
frequently slips in betwixt and between stuff like the index and the
stuff that you don't want to read.
Senator NELSON. Do you believe that many physicians would drop
their subscription?
Dr. NICHOLS. I don't know. I think it is very hard to tell. I have no
idea what the statistics are of physician journal buying on a national
basis now, that is, journal buying outside of those that they get auto-
matically through society membership. I think it would be an interest-
ing number to know, because my suspicion is that it is not very large. I
suspect it is quite small.
Mr. GORDON. Dr. Charles May stated in the article that the chair-
man previously referred to, and I quote:
The invasion into the province of the medical educator by the drug companies
must be eliminated; conscription of "education," in the service of promotion
must cease. Sooner or later what may now seem like benign and noble overtures
will be recognized as ominous intrusion that threaten the hard-won and reason-
able boundary between the sellers and prescribers of drugs.
Is it your opinion that good medical practice requires a wall of sepa-
ration between the profession and the industry? Would you comment
on this subject, please?
Dr. NICHOLS. Well, Mr. Gordon, I read Dr. May's article, and re-
viewed it not too long ago. I suspect that there should be some kind of
separation and certainly the ethics of most societies of medicine more
or less stipulate that a physician, for instance, won't own a drugstore
which he sends his patients to to have their prescriptions filled. The
problem with medical education being supported or education coming
through the drug salesman I have already commented on; I think this
is an undesirable situation because of the bias that is automatically
written into it.
I don't know exactly how one can erect a wall between the prescriber
and the dispenser of the prescription in a legislative sense. I think that
this is one of the things that the profession has to monitor for itself and
keep its own skirts clean.
Mr. GonDoN. Has the profession been monitoring it ~
Dr. NICHOLS. I suspect it has, yes, in many instances and if there
are obviously some who don't-in every profession there are individ-
uals who will do almost anything for gain, but I think that where, in
general where, this separation has been transgressed is probably more
from a matter of ignorance or a matter of just not thinking of where
the information that they are using is coming from, that physicians
get involved in this clearly undesirable situation.
PAGENO="0092"
3996 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Y~u know men get used to seeing the same detail man, for instance,
many of whom are very friendly people and fine human beings, and
after a while one of them gives you a drug and you try it out in one
of your patients, and the patient is pleased, then you are likely to use
that drug again, and you may even use that man's offering in another
line or prefer it over the offering of another man who isn't as friendly
or isn't as available, and so forth. So these things build up in a subtle
fashion without people being really aware of what they are doing.
Yet if they stopped to think about it, they wouldn't. do it that way,
and this is the problem, and that is why fri my statement I tried to
emphasize that the pressures under which a physician finds himself in
practice are really very e~treme now, and it is very difficult for a man
really to meet the kind of demands for personal care from his patients
that he must if he is going to live with his own conscience and still keep
up with some reading and occasionally see the kids, this sort of thing.
Mr. GORDON. Take a professor who teaches pharmacology and tries
to teach his students how to prescribe rationally. Is there a potential
conflict of interest when he receives grants from drti~flrms?
Dr. NICHoLs. Well, potentially yes, obviously. Whether this actu~
ally creates an undesirable situation in most instances I rather doubt,
because I think most of the people that I know who teach, basically
are honest men who are often aware of these pressures and do try to
avoid them. Really, however, they'could be accused of or suspected of a
conflict of interest.
Mr. GORDON. Do the departments of anatomy or preventive medicine
generally get funded by firms?
Dr. NICHOLS. That is a good question, Mr. Gordon.
I don't know the answer to it. I aii~i not in a department of anatomy,
or in one of preventive medicine. I suspect that preventive medicine
may get such grants occasionally. I doubt anatomists do.
Mr. GORDON. But pharmacology does to a great extent?
Dr. NIcHoLS. Pharmacology has been the place that is most obvious
for the drug companies to be interested in promoting.
Senator NELSON. Doctor, I want to thank you very much for your
very fruitful contribution to these hearings. Again we appreciate your
coming.
We will adjourn until tomorrow morning at 10 o'clock.
(Whereupon, at 11 :45 a.m., the hearing was recessed, to reconvene,
Wednesday, December 18, 1968, at 10 a.m.)
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
WEDNESDAY, DECEMBER 18, 1968
U.S. SENATE,
MONOPOLY SUBCOMMITTEE OP THE
SELECT COMMITTEE ON SMALL BUSINESS,
Washington, D.C.
The subcommittee met, pursuant to recess, at 10:10 a.m., in room
318, Old Senate Office Building, Senator Gaylord Nelson (chairman
of the subcommittee) presiding.
Present: Senator Nelson.
Also present: Benjamin Gordon, staff economist; and Elaine C.
Dye, research assistant.
Senator NELSON. Our first witness this morning is Dr. Patil
Lowinger, associate professor of psychiatry, Wayne State University
School of Medicine, and the chief of the outpatient service of the
Lafayette Clinic in Detroit.
Dr. Lowinger, we appreciate very much your taking the time to
come here to these hearings this morning.
You may present your statement however you wish. If you wish
to read it, you may proceed, and if you wish to depart from it, to
elaborate in any way, feel free to do so. I assume if we have any ques-
tions as you go along you don't object to interruption.
STATEMENT OF DR. PAUL LOWINGER, ASSOCIATE PROFESSOR,
PSYCBIATRY, WAYNE STATE uNIvLTts:ETY SCHOOL OF MEDI-
CINE, AND CHIEF OP THE OUTPATIENT SERVICE OP THE
LAFAYETTE CLINIC, DETROIT, MICH.
Dr. LOWINGER. Thank you very much, Senator. It is a pleasure to
be here, and I will read my statement and make some explanatory
statements as I go along and welcome any questions or interruptions.
I have been in clinical pharmacology as part of my duties in psy-
chiatry as a teacher and a researcher over a 15-year period.
I am now at Wayne State University, department of psychiatry.
Before that, I was in the Public Health Service at the Marine Hospital,
New Orleans, where I began my work in clinical pharmacology. At
that time, I was on the faculty of the school of medicine at Tulane
University.
I have been concerned throughout this time with the development
and the evaluation of new drugs in an effort to increase the effective-
ness of the treatment of mental and emotional disturbances. This has
been a particularly exciting 15 years because the psychopharmacologic
3997
PAGENO="0094"
3998 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
revolution in psychiatry has reduced the number of people in mental
hospitals and made the treatment of mental illness much more effective.
However, I have been concerned throughout this time about the
protection of people receiving these drugs, both during and after the
research projects. I have always been told and believed that the re-
suits of my studies as they concern safety were reported to the Food
and Drug Administration by the pharmaceutical companies. This
belief is based on the new drug section of the pure food and drug law
of 1938 which required a manufacturer to test each drug for safety
and submit the data to the Government, as well as the 1962 Kefauver-
Harris amendments.
With the exception of one study which we did for the Food and
Drug Administration itself, the 28 studies in which I participated
were all initiated by well-known, ethical pharmaceutical compames.
The scientists and doctors representing these manufacturers had ex-
cellent reputations and each assured me that their research was con-
ducted in a responsible and lawful manner.
The seeds of dou'bt began in 1965 when I learned that our findings
on the safety of Dornwal studied in 1961 for Wallace & Tiernan had
not been reported to the Food and Drug Administration. As a result
of the suppression of information about Dornwal, which is a tran-
quilizer, a Federal district court imposed a maximum $40,000 fine on
the company and placed its medical director on probation for 1 year.
The reason for the Government prosecution of Wallace & Tiernan
was that toxic effects of Dornwal on the blood had not been reported
to the FDA. This experience led me to publish a letter in "Science"
on July 8, 1966, asking how often pharmaceutical houses conducting
new drug investigations failed to report the results of their studies
to the Food and Drug Administration. I received no answer to this
letter from my colleagues in medical science, the pharmaceutical in-
dustry, or the Government so I decided to conduct my own investi-
gation.
The reports of 27 new drug studies made between 1954 and 1966
were reviewed and the FDA was asked in April 1966, if these reports
about the safety of these drugs had ever been received from the phar-
maceutical companies. Oommissioner Goddard said promptly that the
FDA would cooperate in this study.
I sent a copy of this rather voluminous file of my correspondence
with each of these companies to the FDA and 2 years later I received
a report from the Food and Drug Administration, on March 29,
1968.1 In 1967, the FDA refused to release this information `because
they felt, quoting from the letter which I received from Dr. Herbert
Ley: "it would be inappropriate to divulge the names of firms who
have failed to submit certain clinical data." But this was overcome
when I appealed to two Senators.
My full report' shows that the data on only nine of the 27 drug
studies had been submitted to the FDA. Despite this problem of
reporting on drug safety, Dr. Ley commented in his March 1968 re-
port to me that the manufacturers were in compliance.
Senator NELSoN. May I interrupt?
Dr. LownmEn. Yes.
1 See pp. 4008-09, infra.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 3999
Senator NELSON. You state that the data on only nine of the 27
drug studies were sent to FDA. All 27 were studies you had worked
on, is that correct?
Dr. LOWINGER. Yes. I had either been the principal investigator
or a coinvestigator. The work had all `been done in institutions such
as the Lafayette Clinic in Detroit, the Marine Hospital in New Or-
leans, and the Pontiac State Hospital in Michigan, where I `was either
full time or affiliated.
Senator NELSON. Did the other 18 studies have information in them
indicating toxicity?
Dr. L0wINGER. Yes, all the studies indicated toxicity.
Senator NELSON. Including the nine?
Dr. LOWINGER. Yes.
Senator NELSON. So these were 27 studies, on how many different
drugs?
Dr. LOWINGEIi. There were 27 drugs studied.
Senator NELSON. Twenty-seven different compounds?
Dr. L0wINGER. Yes.
Senator NELSON. And nine `of these studies on nine different drugs
were submitted to the FDA?
Dr. LOWINGER. Yes; according to the report from the FDA they
had in their files copies of information which I had given the plìar-
maceutical companies.
Senator NELSON. Did the nine studies that were submitted, indicate
toxicity in each of those nine drugs?
Dr. LOWINGER. Yes, just like the ones that had n'ot been submitted.
I was able to find out from my own files what I had said years earlier.
Senator NELSON. Were there indications of toxicity on the other 19
that were not filed with the FDA?
Dr. LOWINGER. Yes; there were.
Sen'ator NELSON. Was there any difference in the gradation or qual-
ity or seriousness `of the toxicity between the nine that were filed and
the 19 that were n'ot?
Dr. L0WINGER. No; there was no essential difference in the serious-
ness. I was very fortunate in not finding serious toxicity in any of
my studies although I studied such drugs in the course of my work
as thalidomide.
Senator NELSON. Were these all different companies or were some
of the 27 duplicates?
Dr. LOWINGER. The 27 drugs were sent to us by 19 companies of
whom 12 did not report to the FDA while five did submit reports to
the FDA. Two companies si~thmitted a report with one drug te'sted but
did not with `another drug. So there were a total of 19 companies in-
volved `and 27 drugs.
Senator NELSON. I see. Please go ahead.
Dr. LOWINGER. Drug safety problems of some of the drugs which
were unreported included the following: Dizziness, drowsiness, mood
depression, anxiety, insomnia, `blurred vision, loss of anal sphincter
control, ringing in the ears, headaches, itching, dermatitis, weakness,
fatigue, nausea, diarrhea, abdominal distress, constipation, and a pos-
sible case of hepatitis.
The 27 drugs were sent to us for research by 19 companies of whom
12 did not report to the FDA while five did submit reports to the FDA.
PAGENO="0096"
4000 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
There were two companies which submitted a report with one drug
tested but did not with another drug. We made 23 reports to com-
panies before the Kefauver-Harris amendments in 1962. Sixteen of
these were not submitted by the manufacturer to the FDA, while
seven were, in fact, sent.
During and after 1962, we made four studies, two of which were
not submitted to the FDA, and two of which were sent to the FDA.
Senator NELSON. Were any of these studies being made on drugs
that were already in the marketplace?
Dr. LOWINGER. The drugs we tested included drugs that were al-
ready on the market. Also included were drugs that were not on the
market and drugs that were in the process of being prepared for
marketing. In some cases the company that asked us to test the drug
was not the company that was later to put the drug on the market.
Senator NELSON. You mean it was a company that was contracting
with the manufacturer to get testing done for them?
Dr. LOWINGER. My record shows, Senator, that the situation you
just mentioned was true in some cases. In other cases there were com-
panies that gave up a drug to another company although they were
not originally a contracting agent.
The presence of violations of law in these situations is a matter
for Government lawyers to determine. My concern is with the ques-
tions of organization, ethics and secrecy in scientific work which
affects the safety of the population at large. It is quite .apparent that
the coordination of clinical drug evaluation is beyond the capacity
of the individual investigator, the university, the Government, and
the pharmaceutical industry. Avoidance of the problem, lack of de-
termination, secrecy, and limited perspective by these institutions
calls for a new public approach with enforcement provisions.
The goal to be achieved is to raise the standards of clinical pharma-
cology by using the most responsible investigators. These investiga-
tors require well equipped and staffed programs. They also need the
right of full access to the scientific information about the products
under study.
Senator NELSON. May I interrupt here?
Dr. LOWINGER. Yes; you may.
Senator NELSON. What exactly do you mean by that? Do you mean
that when investigators are asked to do some testing of a drug that the
companies do not furnish them all of the scientific information avail-
able about this compound?
Dr. LOWINGER. My primary concern, Senator, is the fact that often-
times there are a number of people studying the effects of a new
drug on human beings in clinical settings and they do not know who
the other investigators are and, as a result of this, minor and seem-
ingly irrelevant effects according to one investigator or perhaps an
isolated serious effect are unknown to the other investigators.
If the investigators knew each other's names and could communicate
that way they would be more effective and more prompt in assessing
serious toxicity. In other words, if I am investigating a new drug,
it is only by a chance meeting over a cocktail at a scientific meeting that
I discover another doctor in Chicago or Seattle is doing the same thing
and we compare notes.
PAGENO="0097"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4001.
It has been characteristic that I have not been given the names
of other investigators, and that is true of my colleagues who have
been in clinical drug investigations. That is the kind of trade secrecy
which I think is unnecessary and undesirable.
Senator NELSON. Well, if it would benefit the quality of the investi-
gations being conducted by several investigators, why isn't it simply
automatic that the company would furnish the information they
accumulate, and the names of the other investigators? Why wouldn't
that just automatically be done if it is of scientific value?
Dr. LowINoErt. I think it should automatically be done. I can't
say what the motivation is. I can only speculate about that, Senator.
But I think it very desirable that this be part of our pattern of future
drug investigations.
Senator NELSON. You don't see any disadvantage to it? In other
words, if a contracting company has a number of medical schools and
individual investigators investigating a drug, there is no disadvantage
to the scientific value of the proceedings if all of them know what
the others have found out?
Dr. LowINorn. No; I can see no disadvantage to investigators being
identified as doing new drug studies if they are in fact so doing. This
is characteristic of the National Institutes of Health which publishes
lists each year of everyone doing all kinds of studies, and everyone
knows what everyone else is doing and can communicate informally,
outside official Government and public channels. I think that is very
desirable. I can see no disadvantage to it.
Senator NELSON. Thank you. Please go ahead.
Dr. LOWINGER. There is a need for a federally sponsored institute
which will fund and supervise drug research and psychopharmacology
with a special emphasis on new drug clinical investigation. Such an
institution while federally controlled and funded should rely heavily
on the use of outstanding scientific civilian consultants much in the
fashion of the National Institutes of Health committee system. The
work they approve should be conducted by universities and institutes,
which conform to the highest standards of science in personnel, equip-
ment and research design.
The pharmaceutical industry would not be relieved of its obliga-
tion to demonstrate the efficacy and safety of its products but there
would be a Federal capability which would set standards and en-
force them. The primary involvement of the FDA with food, cosmetics,
and manufacturing indicates that this new research program should
be conducted separately.
Senator NELSON. May I interrupt again?
You say the pharmaceutical industry would not be relieved of its
obligation to demonstrate the efficacy and safety of the products.
Are you suggesting that the company which is having its drug tested
and which will be making a New Drug Application follow the same
proceedings it does now in developing its ND.A but in addition to
that there be an independent experiment, investigation, conducted by
anothersource?
Dr. LOWINGER. Yes; I am suggesting that.
Senator NELSON. So would you have the independent agency, what-
ever it may be, conduct a comprehensive investigation of the drug that
81-280-69-pt. 1O-7
PAGENO="0098"
4002 COMPETITIVE PROBLEMS IN THE DRLrG INDUSTRY
would stand on its own without any proof of efficacy and safety by
the companies themselves?
Dr LOWINGER Well, 1 can see such an agency making any one of
several decisions. I can see them conducting their own survey, funded,
perhaps, by the pharmaceutical industry. I can see them supervising
and approving research protocols for investigations by the pharma-
ceutical company, or some combination of these patterns. But the
important thing, I think, is to have `a Federal scientific capability in
new drug evaluations which we simply don't have now, and in this
way we can either fund these investigations out of Federal or industry
funds, we can supervise them or we can conduct them as a Federal
agency.
Senator NELSON. So, as I understand it, :the company that desires
to market the new drug will conduct its own proceedings as it does
now, its own investigations, contracting with individuals and research
groups and prove its own case just as it now does for NDA, and
then additionally, there would be an independent agency that may
set some standards or supervise whatever the private company does
and which may also conduct investigations of its own. Who makes
the final decision on the NDA?
Dr. LOWINGER. Well, that decision is now made by the Food and
Drug Administration, is my understanding.
Senator NELSON. Yes, it is.
Would you leave it there ~ They would then evaluate the NDA by
the company as well as the independent investigation done by this
other agency and, using both of them, approve or disapprove the NDA,
is that what you are suggesting?
Di LOWINGER I am suggesting that the ~pproval of new drugs be
taken out of the FDA and be placed with this new institute of `pha~-
macology leaving the FDA to its many present functions, supervising
manufacturing and setting other kinds of standards.
Senator NELSON. And you are talking only about new drugs now?
Dr. LOWINGER. Yes. My own experience has been in the clinical
human trial on sick or ill individuals of new drugs. I have had no
direct personal experience with the many other problems; the FDA
supervises, food, cosmetics, manufacturing, and so on I am com
menting about clinical pharmacology which is only a part of pharma-
cology, not basic pharmacology, which is the animal work
It is of importance that each investigator be required by law to
send a copy of each of his reports to the `~ppropriate Fedei al agency,
which at the present time is the Food `and Drug Administration.
Senator NELSON. You think the investigator should send a copy of
his report directly to `the appropriate Federal agency?
Dr. L0wINGER. Yes; I do, Senator.
Senator NELSON. The present practice is that that report, the in-
vestigational information, goes to the company?
Dr. LOWINGER. Yes; that is the present practice.
Senator NELSON. And it is `their responsibility to furnish the FDA
with it.
Dr. LOWINGER. Yes.
Senator NELSON. Whu~h they sometimes in the past have not done.
Dr. LOWINGER. Yes. Such `a law will close the loopholes about re-
porting new `drug findings on safety and efficacy to the Federal
PAGENO="0099"
COMPETITIVE PROBLEMS IN THE DRIJG INDIJSTRY 4003
Government. This will do away with any po~sibility of misunder-
standing, delay, and omission. The Government office which receives
this data needs a staff to evaluate and communicate about these
reports.
Senator NELSON. If I may interrupt again-
Dr. L0wINGER. Yes.
Senator NELSON. An investigator, I assume, may develop some~
rather elaborate detailed reports on an investigation which extend
over a period of time, what about the simple mechanics of producing
an extra copy?
Dr. LOWINGER. Actually that is not a serious problem. I was sug-
gesting that the investigator be obliged to send perhaps a report once
a year, and his final report to the appropriate Government agency,
and this is, this would be a relatively small volume of informatiom
but a very important type of data. In other words, I am not suggest-
ing the investigator be obliged to send his research design or all the
paperwork he generates about the subjects in his study, but rather to
report once a year and his final report, which is, generally speaking
in my case, two or three typed pages.
Senator NELSON. In which you draw conclusions, from what you
have found as to the effects, and side effects, is that what you are
saying?
Dr. LOWINGER. Yes; that is correct.
Senator NELSON. So if there were questions of efficacy or safety
which the investigator had found, that would be in the report that
would goto the FDA?
Dr. LOWINGER. Yes. This would be in each of these reports since
nearly all these studies are concerned with both efficacy and safety.
Finally, the veil of secrecy around new drug development needs rad-
ical reappraisal in the interests of public safety.
New drug investigators need to be informed about the products
that are under investigation. In this way if two scientists are work-
ing on a new drug in di iferent parts of the country, they will know
about the full effects of the studies each is conducting. The minor and
seemingly irrelevant drug effects noted may be better understood by
the doctors studying the same product. It has been characteristic in
the past that each investigator studying a new drug did not know
the others who were conducting similar investigations in other parts'
of the country. This led to a delay and sometimes, a loss of valuable
scientific information.
A drug surveillance study by Borda in the August 26, 1968, Journal
of the American Medical Association shows that 35 percent of hos-
pital patients on a medical service have adverse drug reactions. The
frequent use of potent drugs to treat disease demands better methods
and more safeguards. The prevention of dangerous drug reactions
begins with the evaluation of the drug. The improvement of the eval-
uation of the new drugs requires direct reporting by investigators
to the Government, the free exchange of information among scien-
tists and a National Institute of Pharmacology.
Senator NELSON. The National Institute of Pharmacology-is this
the independent agency to which you were referring earlier in your
remarks?
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4004 COMPETITIVE PROBLEMS I~ THE DRUG INDUSTRY
Dr. LOWINGER. Yes; I have simply given it this name for dramatic
emphasis.
Senator NELSON. Under the present system of drug evaluation-
did you conduct your investigations as part of a proceeding of the
medical school itself?
Dr. LOWINGER. Yes; that is correct.
Senator NELSON. What was the arrangement? Was the arrange-
ment to conduct the investigation between you and the company
or between you and the medical school or how was that handled ~
Dr. LOWINGER. Usually the initial contact was made by the com-
pany to myself or to another member of the f'Lculty If it was another
member of the faculty or another scientist in another laboratory, the
matter was referred to me, and ordinarily the arrangements were
made between the institution with which I was associated and the
company. I simply. represented my institution in making the arrange-
ments.
Senator NELSON. Was some kind of a contractual arrangement.
made?
Dr LOWINGER Ordinarily the kind of contract that exists in these
matters is an exchange of letters in which I am asked to do some
thing in writing and I reply that I will do so, and we set forth our
agreement in that form. On occasion I was asked to fill out a Federal
Government form which was also sent to the company duplicating
or amplifying some of the information in the letter between myself
and the company.
Senator NELSON. Is this a personal, private contract or agreement
between you and the company or is it an agreement between the
school, the dean of the medical school or somebody else, the institution
itself and the company?
Dr. LOWINGER. It is an agreement between the Lafayette Clinic
which is the department of psychiatry of Wayne State University,
and the pharmaceutical company in which I act as the representative
of the Lafayette Clinic. But you are quite right, it is between the
medical school department in question and the company.
Senator NELSON. Are you paid a fee for your investigational work?
Dr. LOwINGER. No; I am not. The company pays for expenses over
and above the ordinary cost of salaries and laboratory procedures. So
they pay expenses to the department of psychiatry in the Lafayette
Clinic for the work that is being done.
Senator NELSON. But you are not paid anything in addition to
your salary with the clinic, is that right?
Dr. LOWINGER. No; I am not. I would regard that as an undesirable
state of `affairs.
Senator NELSON. In making the arrangement with the school or
the clinic, do they pay the school, then, for the time that you use
in doing their investigation on their product? In other words, if
you spend half the time on it, that is half your salary, do they pay
that or don't they?
Dr. L0wINGER. No; they don't, Senator, and I think that is one
of the problems in clinical pharmacology. The things they pay are
considerably below the real cost, and I think the reason is the prob
lem you identified. In other words, they pay for laboratory work,
PAGENO="0101"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4005
for secretarial time and for some time by resident physicians, but
they do not pay for any proportion of my salary or for the other
kinds of institutional upkeep that go into running a research pro-.
gram. I would hope that with the development of the new Gov-
ernment institute that clinical pharmacology would become be.tter
supported.
Senator NELSON. Let me see, is your university publicly supported?
Dr. LOWINGER. Yes.; Wayne State University is a State university
under a board of governors and money for salaries of faculty comes
from the State legislature.
Senator NELSON. It comes under the university board of regents,
doe's it?
Dr. LOWINGER. Yes, that is correct, Senator. And in order to clarify
this, I am at Lafayette Clinic which is the department of psychiatry
at Wayne State University, but is `an institution of the State depart-
ment of mental health which is likewise supported by tax money
but is not directly under the board of regents of the university.
Senator NELSON. What do the firms pay for then? What are they
paying for when they contract `wi'th your department?
Dr. LOWINGER. They are paying for the cost o'f laboratory tests.
Senator NELSON. What do you mean by laboratory tests-the mate-
rials and equipment?
Dr. L0wINGER. They are paying a proportion .~f the technician's
time In other words, the head of the l'tboratories does not have a pro
portion of his salary paid. They are paying for technicians' time to
complete extra work in the laboratory. The workweek can be extended
by the use of this extra tecimicians' salary money.
Senator NELSON. Who are the technicians? Are they students?
Dr. LowING1~iii. N'o. The technicians are full-time employees.
Senator NELSON. Do they pay only for the overtime put in by the
technician or do they-
Dr. LOWINGER. It is assumed that the technicians in the research
and clinical laboratory of a department have a full or even a'bove a
full workload to do. If we ask the director of our laboratory to under-
take a certain number of blood `and urine t.ests in connection with a
new drug investigation, he quite correctly po'ints out to me that this
is going to interfere or hold up some of the work that his laboratory
is doing. So we add a proportion of money to his budget, which he
may use `by extending the work hours of his technicians, using over-
time to complete the workload that wouldn't ordinarily get d'one be-
cause of this new work which has come into the schedule.
Senator NELSON. So then the objective `here is simply to pay the
salary cost or time cost that the technician puts in for research on the
contract, is that correct?
Dr. LOWINGER. That is correct. Of course, work in a laboratory like
the one I am describing goes in cycles and it may `be that he. doesn~t
need that extra time until `a little later, so he has that money avail-
able to `him.
Senator NELSON. That is one item of cost. Materials or whatever
is another `item. What other items are there? Is there an overhead cost
for the use of the lab-general overhead?
Dr LOWINGER We h'we ne ~er had that in the budgets that I ha~ e
PAGENO="0102"
4006 COMPETITIVE PROBLEMS IN THE ~ DRUG INDUSTRY
prepared or been familiar w ith I think that should be in these budgcts
but we have~ never put that in
The other items include secretarial costs, and the costs of time fot
work on the project by resident physicians
Senator NELSON What do you mean by time of resident physicians
Dr. LOWINGER. We assume that the time spent by doctors in the
training program who fill out forms and carry out more extensive
studies of pati~nts than they would ordinarily do is a legitimate budg-
etary charge So that comes into making up the total costs, `md also
we have additional secretai ial `~ ork so we introduce a secretarial
charge, whatever the hour1~ rate is in our institution at tlic time the
study is being done.
Sen'ttor NIIL50N Why do they pay some amount for the residents'
time and none for yours, as the primary researcher, the one in charge
of the project2
Di L0WINGER I have no good answer for that question, Senator
It simply has been the custom This has contributed to part of the
problem, which is a kind of financial anemia of this kind of research
program which is inadequately funded as compared to the adequately
funded research of the National Institutes of Health. They do pay
full institutional costs, including the senior investigators and an over
head to the institution. I think we have fallen `into the habit of using
these small stipends rather than a re'iiistic `ippraisal of the full costs
At least I have been guilty of this practice over the years
Senator NELSON Well, as I have examined some of the agreements
that `ire made between NIH and the University of Wisconsin on any
Federal contracting, of which there is a great deal, they always pay
the full salaries of everyone involved. They pay it and they compute an
overhead cost of the physical facilities. If 10 people use a facility and
you add two from outside, then one-twelfth of the overhead costs, in-
sofar as personnel are concerned, ought to be assigned to each of the
additional people and paid for outside. Furthermore, many times they
have a certain amount in addition to cover un'tnticipated costs
If this is the general practice, it r'us s `~n interesting question Why
should any publicly supported institution in this country-~ hy should
the taxpayers in any Stite be paying the cost of investig'ttions which
`ire being done in beh'il F of `i profit oriented corporation2 Why
shouldn't the corporation pa~ `ill of it ~ I know this isn't nen I h'td `L
comment from: Morton Mintz' book yesterday, I don't believe I read
it into the record, in which a study was made of the fact that the com-
panies end up using institutions, public and private, to get what
amounts to subsidiied research They then turn around and put the
product on the market, at a profit, `md I might s my, at `m h'mndsome
profit, in many of the cases we looked into I `mm curious to know why
public institutions tolerate it I don't know why the heads of the med
ical schools and presidents of the universities don't say to the drug com
pany, "You will pay on a basis that covers the total cost `md there has
to be some benefit to the university or why should we let you use the
f'mcilities 2"
If this practice is acceptable, I don't know why General Motors
shouldn't get subsidized research at our universities, or for that matter,
anybody else It is rather a puzzle I realize that is not a determination
of yours This is a practice which has been going on for many, many
PAGENO="0103"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4007
years, but it is one that interests me and I think our committee ought
to pursue it further. I don't know why the pharmaceutical industry
should be paying on a less equitable basis th'in the Federal Government,
which has lots of research done by the great private and public institu-
tions of America.
I have had to listen to quite a bit from the drug companies about the
high cost of research. I just wish I could get research done for myself
on that basis if I were in private enterprise some place.
Mr. Gordon, did you have something?
Mr. GouroN. Yes.
Mr. Chairman, in the early part of Dr. Lowinger's statement he
refers to Dornwal, a product of Wallace & Tiernan, and the subcommit-
tee has documents on this particular subject in its files, including a
letter to the Attorney General from the Food and Drug Administra-
tion,1 in which the FDA asks the Justice Department to prosecute this
company. Let me read a couple of paragraphs:
The indictment charges violation of 18 USC 1000 based upon the acts of de
fendants in knowingly `and willfully concealing material information and sub-
mitting and causing submission of false and fictitious statements, in writing and
orally as to material facts, to the Department of Health, Education, and Welfare,
Food and Drug Administration in a matter within the jurisdiction of the Food
and Drug Administration.
Between January 27, and October 11, 1961, 28 such contacts were made by the
defendants in which they knowingly and wilfully concealed material facts from
Food and Drug Administration, to wit, medical evidence that Dornwal was the
causative agent of a severe and often fatal blood dyscrasia in man. Furthermore,
subsequent to the submission of the New Drug Application for the drug Dornwal,
the defendants made 10 mail submissions to the Food and Drug Administration
concerning the New Drug Application In which false and fictitious statements
and representations were made concerning the safety and lack of serious side
effects in the use of Dornwai.
Apparently some people also died as a result of taking the drug,
and I ask that the relevant material in the committee files be put into
the hearing record.
Senator NELSON. That will be put in the record. I think that is one
of a number of cases that does support the concept that you talked
about, Dr. Lowinger, of having some independent evaluation, so that
the public would be protected against cases like this which may occur
from time to time.
Mr. GORDON. Mr. Chairman, there is another case which, I don't
think, Dr. Lowinger referred to. Here is another letter on the drug
called Flexin, which was manufactured by McNeil Laboratories, a sub-
sidiary of Johnson & Johnson, in which the FDA asked the Attorney
General to institute criminal proceedings.'
Senator NELSON. For the same reason?
Mr. GoRDoN. For the same reason. The offenses complained of were
committed in 1959 and 1961, the knowing and willful concealing of
material information and the submission of false and fictitious state-
ments in writing to the Department of Health, Education, and Welfare.
Apparently some people died of hepatitis which they contracted as a
result of taking this drug
I ask that the relevant material of this case also be put in the record.
1 See pp. 4010-16, Infra.
PAGENO="0104"
4008 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Senator NELSON. This will be done. Thank you very much, Doctor.
We appreciate your very fine contribution to the hearings.
(The supplemental information submitted by Dr. Lowinger
follows:)
Date of report
Company Drug to company
FDA record
of report
Armour Pharmaceutical Co Lustica Nov. 30, 1962..... Yes.
Ayerst Laboratorie& Suvren July 16, 1957 Yes.
Aug. 6, 1957
Ciba Pharmaceutical Products Serpasil Dec. 9, 1954 No.
Dec. 9, 1955
Geigy Pharmaceuticals Tofranil Feb. 24, 1960 Yes.
May 27, 1960
Nov. 7, 1960
Feb. 13, 1963
Mar.4, 1965
January 1966
Eli Lilly & Co. ..~ Compound F (or) Compound 18132 (or) Jan. 10, 1957 No.
Ultran.
Lloyd, Dabney & Westerfield Benactzine July 25, 1956 Yes.
National Drug Co Contergan (or) Covatin (or) Thalidomide.. Mar. 111960 Yes.
Methylnonyl dioxolane Jan. 6, 1958 No.
Parke.Davis & Co C1393 Aug. 26, 1960 No.
Pfizer Laboratories Niamid February 1960.... Yes.
May 27, 1960
Nov. 7 1960
Feb. 1~, 1963
Mar. 4, 1965
January 1966
A H Robbins Co Mephenoxalone (or) AHR233 (or) Trepi Apr 20 1959 Part;al
done. Mar. 11, 1960
Roche Laboratories Marplan Feb. 19, 1960 Yes.
May 27, 1960
Nov. 7, 1960
Feb. 13, 1963
Mar. 4, 1965
January 1966
Librium July 22 1964 No
Nov.7 1960
Feb. 1~, 1963
Riker Laboratories Riker 548 (or) Trimeglamide Nov. 17, 1958 No.
Deaner Jan. 6, 1958 No.
Rauwiloid Dec. 9, 1954 No.
Mar. 21, 1955
Dec. 9 1955
Sandoz Pharmaceuticals LSD25 June ~ 1964 No.
Smith, Kline & French SKF 7003 (or) Proformiphen Feb. 1~ 1959 No.
SKF 385 (or) Parnate Apr. 8, 1959 Yes.
Stelazine Nov. 7, 1960 No.
Feb. 13, 1963
July 24, 1964
Squibb Institute for Medical Research... Raudixin Mar. 21, 1955
Dec. 9, 1955
Upjohn Co U-12480E December 1962__ No.
Wallace & Tiernan.. Dornwal 1961 No.
Wyeth Laboratories WY 2149 Apr. 30, 1959 No.
Equanil Nov. 7, 1960 No.
Oct. 8, 1962..___
Feb. 13, 1963
July 24, 1964
Sparine October 1956 No.
Winthrop Laboratories Win 12,267 Apr. 1, 1960 No.
DEPARTMENT OF HEALTH, EDUCATION, AND WiimFAixE,
Washington, D.C., March 29, 1968.
PAUL LOWINGER, M.D.,
Department of Psychiatry, Wayne state University, EJchooZ of Medicine
Detroit, Mich.
DEAR DR. LowINoElt: This acknowledges your letter of February 5, 1968.
We appreciate your kind indulgence throughout the lengthy investigation under-
taken to determine whether reports you submitted to various pharmaceutical
manufacturers where in turn submitted to the Food and Drug Administration in
`accordance with `the existing legal requirements.
Our investigation has revealed close compliance with requirethents in effect at
the time your studies were conducted `and reported to the manufacturers. The at-
tached summary will carry a notation "Not Required" in such instances. As we
PAGENO="0105"
Product Comments
Firm
Armour Pharmaceutical Co__ Listica Dr. Lowinger's report of Nov. 30, 1962, was included in the
firm's submission.
Ayerst Laboratories Suvren On Sept 23, 1957, firm submitted 2 letters and a report en-
titled "Final Clinical Report on Suvren." Firm also sub-
mitted the report "Outpatient Drug Therapy Evaluation
Project;" also a reportentitled "Explanation and Data on
M Y-2241."
Ciba Pharmaceutical Corp~._ Serpasil Dr. Lowinger's reports of Dec. 9, 1954, and Dec. 9, 1955, were
not submitted. Not required.
Geigy Pharmaceuticals Tofranil Dr. Lowinger's reports were included in the NDA submission.
Eli Lilly & Co Ultran Dr. Lowinger's report of Jan. 10, 1957, was not submitted.
Not required.
Lloyd Dabney & Westerfiel& - Benactyzine A letter and 3 page report date July 26, 1956, were sub-
mitted.
National Drug Co Contergan The Mar. 11, 1960, report entitled "Interim Results in a
Comparative Modified Double Blind Study of Tranquilizars
in Psychiatric Outpatients" was submitted.
Do Methylnonyl Dioxolane No IND or NDA filed therefore no submission by firm of Dr.
Lowinger's report of Jan. 6, 1968. Not required.
A. H. Robins Co Mephenoxalone Report of Apr. 20, 1959, was included in NDA for Lederle,
Trepidone-Letter of June 10, 1960, authorized Robinson
to Lederle's NDA for its Mephenoxalone sub.
Parke, Davis & Co C-1393 No IND or NDA filed-Dr. Lowinger's report was submitted.
Not required.
Chas. Pfizer & Co Niamid Reports were submitted by firm.
Roche Labs Marplan May 27, 1960, and Mar. 4, 1965, reports were submitted.
Do Librium No reference to either the capsules or reports tablets.
Riker Labs Trimeglamide Studies were discontinued on June 10, 1963. Dr. Lowinger's
report of Nov. 17, 1958, was not submitted.
Do Deaner Submitted as part of annual report of Aug. 6, 1964, was
bibliography section which included 3 references Dr.
Lowinger. No other repnrts were located.
Do Rauwiloid No reference to Dr. Lowinger's reports of Mar. 21, 1955, or
Dec. 9, 1955, were located. Not required.
Sandoz Pharmaceuticals_ -- -- LSD IND 306 listed Dr. Lowinger as an investigator. IND 302 con-
tained references to Dr. Lowinger as follows: (a) a letter
dated Apr. 20, 1966, to Mr. Craig D. Burrell of Sandoz;
(b) 2 letters dated Apr. 11, 1966, and May 18, 1966, to
Dr. Lowinger from the firm; (c) a statement listing the
amounts of LSD-25 Psilocybin given to Dr. Lowinger.
No clinical reports submitted by Dr. Lowinger located.
Smith, Kline & French Proformiphen No IND or NDA filed-no reference to Dr. Lowinger reports of
Feb. 19 or Feb. 23, 1959, was located. Not required.
Do Parnate Report of Apr. 8, 1959, was submitted.
Do Stelazine Report of July 24, 1964, was submitted.
Squibb Raudixin Reports of Mar. 21 and Dec. 9, 1955, were not located. Not
required.
iJpjohn Co U-12480 E Studies were discontinued on Mar. 1, 1963. Report of Decem-
ber 1962 orJanuary 1963 were not submitted. Not required.
Wallace & Tiernan Dornwal The 1961 report was not located. Not required.
Wyeth Labs Equanil Report of July 24, 1964, was submitted. Other report (Nov.
7, 1960, Oct. 8, 1962, and Feb. 13, 1963) were not 10.
cated. Not required.
Do Sparine The October 1956 report was not located in the NDA files.
Winthrop Labs Win 12-267 No IND or NDA filed. No reference to Apr. 1, 1960, located.
Not required.
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4009
stated in our letter of December 28, 1967 there was no requirement prior to passage
of the Kefauver-Harris Drug Amendments of 1962 that FDA be advised of all in-
vestigators and investigations conducted.
However, products marketed under the new `drug provisions of the Act prior
to 1962 are currently being evaluated by the National Academy of Sciences of the
National Research Council.
Additionally, the manufacturers of prescription drugs are required to provide
the medical profession with full information necessary for the safe and effective
administration of the drug for the condition for which it Is recommended In the
labeling. Such required information includes side effects, precautions to be ob-
served and contraindications. Such labeling information is periodically reviewed
to insure compliance with the requirements of the Act.
Regulation 130.13 `of the New Drug Regulations currently makes it mandatory
for a firm to advise FDA `of all investigators and investigations conducte& A copy
of this section of the regulations is attached for your information.
We have terminated our investigation with the feeling that requirements in
existence at the time were met. We believe this has been a valuable study and we
wish to express our appreciation of your interest and cooperation in this matter.
Sincerely yours,
HERBIORT L. LaIr, Jr., M.D.,
Director, Bureau of Meiic4~e.
PAGENO="0106"
4010 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
(The supplemental information submitted by Mr. Gordon follows:)
DEPARTMENT OF HEALTH, EDUCATION AND WELFARE,
Washington, D.C., June 5, 1961.
The HONORABLE ATTORNEY GENERAL,
Department of Justice,
Washington, D.C.
DEAR Mn. ATTORNEY GENERAL: We request the institution of criminal proceed-
ings under Title 18, United States Code, Section 1001, against Wallace & Tiernan,
Inc., 25 Main Street, Belleville, New Jersey (a Delaware Corporation) and the
following individuals, all employees of Wallace & Tiernan, Inc. at the time of
the alleged offense:
Charles B. Hough, M.D., Medical Director, Maltbie Laboratories Division,
Wallace & Tiernan, Inc.
Robert T. Conner, Ph. D., Successively Director of Research and Develop-
ment for Maitbie Laboratories Division and Strasenburgh Laboratories
Division, Wallace & Tiernan, Inc.
John F. Reinhard, Ph. D., Successively Director of Pharmacology Labora-
tories for Maltbie Laboratories Division and Strasenburgh Laboratories
Division, Wallace & Tiernan, Inc.
Harold 0. Thomas, Sales Manager, Maltbie Laboratories Division, Wallace
& Tiernan, Inc., Now with Strasenburgh Laboratories Division in a sales
capacity.
Henry C. Marks, Staff Director of Research, Wallace & Tiernan, Inc.
Harold W. Crogan, Vice President, Wallace & Tiernan, Inc., Manager of
Maltbie Laboratories Division.
Robert T. Browning, Executive Vice President, Wallace & Tiernan, Inc.
(now President).
Robert J. Strasenburgh II, President, Strasenburgh Laboratories Division,
Wallace & Tiernan, Inc., Vice President, Wallace & Tiernan, Inc.
The offense complained of was committed *between January 27, 1961, and
October 18, 1961, and it involves the knowing and willful causing of material
facts to be concealed and false and fictitious statements and representations
to be made in a matter within the jurisdiction of the Food and Drug Adminis-
tration.
NATURE OF VIOLATION ALLEGED
The indictment charges violation of 18 U.S.C. 1001 based upon the acts of
the defendants in knowingly and willfully concealing material information, and
submitting and causing the submission of false and fictitious statements In writ
ing and orally as to material facts, to the Department of Health, Education and
Welfare Food and Drug Administration in a matter ~sithin the juiisdiction
of the Food and Drug Administration. On May 13, 1959, Wallace & Tiernan, Inc.
submitted to the Food and Drug Administration, pursuant to section 505 of
the Federal Food, Drug and Cosmetic Act [21 U.S.C. 3551, a New Drug Applica-
tion for a drug known as "Dornwal". This application was made conditionally
effective on April 16, 1959. In the letter to Wallace & Tiernon, Inc. which made
the application conditionally effective, the firm was notified that a label state-
ment limiting the duration of treatment by this drug to three months would
have to be maintained until the safety for prolonged use had been established.
In the same letter the firm was notified that if further experience with the drug
showed it to be unsafe for use, the effectiveness of the New Drug Application No.
11-973 could be suspended.
Subsequently, the ñrin made mail, telephone and personal contact with the
Food and Drug Administration concerning the New Drug Application for
"Dornwal". Between January 27, 1961 and October 11, 1961, 28 such contacts were
made by the defendants in which they knowingly and willfully concealed material
facts from the Food and Drug Administration, to wit, medical evidence that
"Dornwal" was the causative agent of a severe and often fatal blood dyscrasia
(disorder) in man. Furthermore, subsequent to the submission of the New Drug
Application for the drug "Dornwal", the defendants made 10 mail submissions to
the Food and Drug Administration concerning the New Drug Application in which
false and fictitious statements and representations were made concerning the
safety and lack of serious* side effects in the use of "Dornwai".
A discussion of the count and the evidence already acquired in regard to the
count is contained in the two loose-leaf notebooks transmitted with this letter.
Further material has been collected and we will gladly furnish it if you so desire.
PAGENO="0107"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4011
BACKGROUND
The defendant corporation has for several years been a manufacturer of phar
maceuticals The acts alleged took place shortly after acquisition of another
corporation Maltbie Laboratories The acquired corporation had developed a
New Drug subsequently referred to as Dornwal Dr Crane was the mechca].
director for Wallace & Tiernan, Inc. during the period of final development of the
drug. He felt the drug was therapeutically ineffective and this resulted in dis~
agreements with the management which led to his severance from the firm. Dr.
John Vincent Scudi, under whose direction research and development of "Dorn-
wal" was carried out, stated that he warned the management, and many of the
individual defendants, that "Dornwal" was a compound which could cause
agranulocytosis, a form of blood dyscrasia.
After laboratory and clinical trials, a New Drug Application No. 11-973 was
submitted and made conditionally effective. The firm then marketed the product
throughout the country The Dornwal labeling approved by the Food and Drug
Administration limited the use of the product to 3 months. In order to remove this
sales inhibiting restriction, the company proceeded to supply the Food and Drug
Administration with further clinical, pharmacological, and toxicological evidence
of safety. The firm submitted supplements to the New Drug Application between
October, 1959 and October, 1960. In a transmittal for one such supplement dated.
October 31, 1960, the firm reported that a patient to whom "Dornwal" bad been
administered had developed a blood dyscrasia. However, the company noted that
the patient had been taking many other drugs and that it was highly unlikely
that "Dornwal" had been the cause of the blood dyscrasia. In a reply letter dated
December 29, 1960,. the Food and Drug Administration notified the firm that the
Supplemental Application of October 31 1961 would be considered incomplete
until all available details of this case of blood dyscrasia were obtained and pre
sented to the Food and Drug Administrition In a communication of late January
of 1961 to the Ii ood and Drug Administration concerning the case great em
phasis was placed by the defendants upon the use of other drugs in order to con-
vince the Food.and Drug Administration that "DornwaI" could not have been the
causative agent. However, prior to this January, 1961 letter the firm had been
notified of an additional case of blood dyscrasia in which "Dornwal" was strongly
implicated as the causative agent.
It will be clearly demonstrated that Dr. Hough and the other individual de-
fendants had full knowledge of this later case when providing evidence to con-
ince the Food and Drug Adimnisti ation that the previous case of blood dyscrasia
was not caused by "DornwaL" In the process of concealing and making false state-
ments and representations, the defendants concealed from the Fo'od and Drug
Administration and from the medical profession sigmficant information which
created a threat to the public health Before this concealment was finally discov
ered by the Food and Drug Administration, 11 cases of blood dyscrasia attribut-
able to Doinwal had occurred When it became clear that ome of the physi
cians whose patients had developed blood dyscra~iia upon the use of Dornwal
were planning to publish the reports of their adverse experience Dr Hough rec
ommended that the Food and Drug Administration he notified at once. However,
even then the Food and Drug Administration was not so notified. In October of
1961, while attending a medical conference, Dr. Frances 0. Kelsey, then a medical
`officer of the Food and Drug Administration, came across information of a case of
blood dyscrasia causied by the use of Dornwal When cont~tcted in regard to this
case, the defendants admitted they knew of five other `such cases. Subsequently,
the defendants were requested to submit full information `on all cases of blood
dyscr'xsia of which they had knowledge A total of e1e~en cases were reported
to the Aidministration The New Drug Application for Dornwal was suspended
on January 19 1962 by order of Commissioner Larrick of the Food and Drug
Adminp4r'ttion
VENUE
In view of the proi r~ions of 21 U S C 355 for the filing of New Drug Applica
tions with the `Secretary of Health, Education, and Welfare, in the District of
Columbia, the venue in regard to a violation of 18 U.S.C. 1001, in the case of a
New Drug Application, the concealment Øf material facts and causing false and
fictitious statements t'o be made in a report to an agency of the United States
Government, must be placed. in ;the District of Columbia,:the District in which the
office of the ISecretary is located. .. . .
PAGENO="0108"
4012 COMPETITIVE' PROBLEMS IN THE DRUG INDUSTRY
WITNESSES
The principal witnesses will be former employees of the ~lefendant corporation
who ~viIl testify to the knowledge of the corporation and the individual defendants
of the danger involved in the drug Dornwal md of the adver~e reactions It
may also be desirable on trial to have the te,timony of some of the physicians-
who submitted reports of ad verse sidm. effects to the defendants There will also
be consideiable documentary evidence in the form of letters memoranda data
sheets and monthly reports which will show the fact that all the individual
defendants had knowledge of the ~idverise reaction produced by Dornwal at the
times that they communic~tted with the Food and Drug Admini tratioii and
concealed `this knowledge from the Food and Drug Administration and made
false and fictitious statements to the Food and Drug Administration as to the
safety and absence of adverse side effects in the drug Dornwal
R~SPOi\ SIBILITY OF `1 HE DETENDAN I 5
The defendant company and individual defendants willfully concealed ma-
terial facts and made false and fictitious statements and representations to the
Food and Drug Administration. The defendants knew of cases of blood dys-
crania resulting from the use of "Do'rnwall". They concealed reports of cases of
blood dyscrasia with knowledge of the importance of this information and the fact
that the Food and Drug Administration should be informed of it. In the many
communications with the Food and Drug Administration, for which the indi-
vidual defendants and the corporation are responsible, there were false and
fictitious statements as to the safety of "Dornwal" an'd the complete absence of
serious side effects. The individuals,' as the responsible officers of the corpora-
tion, are responsible for the occurrence of the acts'.
It is requested that if the Indictment is changed, the United States Attorney
furnish us with a copy thereof. Also, `that we be kept informed of the progress' of
the case and other cases that may arise from. it, and their dispositions. Upon re-
quest, we shall be glad to furnish any such further `assistance as. may be pos-
sible. The services of those who have conducted the investigation and counsel who
assisted are available at your reqttest.
Sincerely yours,
WILLIAM W. GOODRIOH,
Assistant General Counsel, Food and Drug Division.
By direction enclosures [omitted].
DFPARTMENT OF HEALTH FDUCATTON AND WFLrARF
Washington, D.C., April 20, 1964.
The Honorab~e ATTORNEY GENERAL,
Depa~ tment of Justwe
Washington D C
DEAR MR ATTORNEY GENERAL We request the institution of criminal pro
ceedings under litle 18 United States Code ~echon 1001 against the Mc~ei1
Laboratories Inc Fort Washington Pennsylvania and the following individ
ual.s, employees of the McNeil Laboratories at the time of the alleged offenses:
Robert L. McNeil, Jr., Chairman of the Board, McNeil Laboratories, Inc.
James Shaffer M D Director Division of Clinical Investigation Mc
Neil Laboratories Inc
and any others who may have shared responsibility for the alleged offenses
The offenses complained of were committcd beta een 1959 and 1961 and mu oh e
the knowing and willful concealing of material information, and the submission,
and causing of the submission of false and fictitious statements in writing to the
Department of Health, Education, and Welfare, Food and Drug Administration
in a matter within the jurisdiction of the Food and Drug Administration.
`There is transmitted herewith a suggested `form of criminal indictment enclosed
in two looseleaf notebooks which also contain a selection from the evidence de-
veloped by the AdministraUon.
NATURE OF VIOLATION ALLEGED
The indictment consists of 8 counts. Four ~f the counts charge violation of 18
U.S.C. 1001 involving the drug Flexin. These are based upon the acts of defendants
PAGENO="0109"
COMPETITIVE PROBLEMS IN * THE DRUG INDUSTRY 4013
in knowingly and willfully causing the submission of : a supplemental New Drug
Application on September 28 1959 [Oount I] a New Drug Application on
January 6, 1960 [Count Ifl ; a document in connection with a New Drug Ap-
plication on March 21 1960 [Count III] , and a letter in connection with a
New Drug Application on April 17 1061 [Count IVI which submissions con
tamed statements and representations which were false fictitious and fraudu
lent or which concealed material facts concerning the safety and lack of side
effects of the drug, Flexin, when used by man. Counts .1 and IV are concerned
with the drug marketed under the name Flexin and Counts II and III Involve
Tablets Triurate a drug consisting primanly of Flexin
Counts V through VIII also charge violations of 18 U S C 1001 and involve the
drug Parafiex [Count VI] and `two parafiex-containing products: Parafon [Counts
VII and VIII] and Pai~afon with Codeine [Count VI. The company is charged
with knowingly and willfully causing the submission of: A New Drug Ap-
plication for Parafon with Codeine on May 18, 1959 [Count VI; a Supple-
mental New Drug Application for Paraflex on June 10, 1960 [Count VII; a
Supplemental New Drug Application for Parafon on June 10, 1960 [Count VIII;;
and an additional Supplement9i New Drug Application for P'irafon on Feb
ruary 8 1961 [Count VIII] Each of the submissions contained false and
fraudulent statements as to the lack of side effects in man associated with use of
the drug involved.
BACKGROUND
The defendant McNeil Laboratories Inc for a number of years has engaged
in the research, development, manufacture, and distribution of drugs in this coun-
try. It is a `Pennsylvania corporation. On January 1, 1957, the company became a
wholly owned subsidiary of Johnson and Johnson, Inc., but has retained its sepa-
rate identity. Some of the drugs are New Drugs [drugs defined under the Federal
Food, Drug, and Cosmetic Act as not generally recognized `by experts to be safe
and effective for use under the conditions recommended in the `labeling. At the
time of these alleged violations, effectiveness was not `a part of the definition].
A New Drug may not be legally marketed in this country without a New Drug
Application having been approved by the Food and Drug Admrnistiation Any ap
phcation or supplemental New Drug Application [proposed changes by the holder
of an effective New Drug Application] must include among other things full
reports of investigations which have been made to show whether or not such drug
is safe for its intended use
Pursuant to these requirements McNeil Laboratories Inc on November 14
1955 submitted to the Food and Drug Administration a New Drug Application
for Flexin. Data in the application included clinical and pharmacological studies.
The application was made conditionally effective on January 13, 1956. On Decem-
ber 2, 1955, however, a physician had notified the firm that one of his test patients
using Flexin had developed hepatitis and died On January 5 1956 a pathologist
who reviewed sections of the liver from the deceased patient had informed the
company that death of the patient may have been due to the drug therapy. The
J~ ood and Drug Administration was not informed Petween April 1956 and July
1956 the company received reports of ~ additional cases of Flexin telated hepa
titis and in four of these cases the reporting physician ascribed the damage di
reetly to the drug During this period and until August 1956 the bi ochure in use
br Flexin bore the following statements Flexin has produced no irreversible
toxic reactions when administered to patients daily for periods of 6 months
and that "Anemia, leukopenia, agranulocytosis, jaundice or kidney damage has
not been reported in any patient receiving Flexin."
In August, the phrase "jaundice or kidney damage" was removed from the
labeling. There was no other change. Between August 1956 and October 13, 1958,
McNeil Laboratories, Inc., received reports of 26 cases of liver damage in Flexin
patients, including 7 deaths. During this time, McNeil Laboratories made several
submissions of information relating to the New Drug Application for Flexin. No
reports of liver damage were made to the Administration The company took
very little action to investigate the liver damage cases reported to it.
Count I is concerned with the submission by the company of a supplemental New
Drug Application filed pursuant to the provisions' of 21 U.S.C. 355 on September 29,
1959 False stitement~ contained in that submission are set out in detail in the
looseleaf notebooks accompanying this letter. Among other false statements' are
statements that a lower number of Flexin associated hepatitis cases had been re
ported to the firm than was actually the case, false statements concerning a lack of
causal relationship between the drug and hepatitis, and exaggerated reports of
PAGENO="0110"
4014 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
the extent of the investigation made by the company into the hepatitis cases
reported to it. In addition, no report was made concerning the deaths of patients.
On January 6 1960 the company filed a New Drug Application for the New
Drug known as Tablets Triurate One of the major components of that drug is
Flexin The false and fraudulent statements and representations as well as con
cealed material facts concerning the safety and lack of serious side effects in
volved in the use of Flexrn form the basis of Count II These statements involve
the liver damage associated with use of Flexin
The company on March 21 1960 as a part of the New Drug Application origi
nally filed on January 6 submitted samples of proposed labeling In a paragraph
entitled Side Effects the only reference to hepatitis and its connection with the
administration of the drug Flexin is a statement that in isolated instances hyper
sensitivity reactions thought to be due to Flexin have been reported such as
transient reversible renal irritation or hepatitis The firm had been informed of
50 cases of Flexin related liver damage including 11 deaths This is the basis for
Count III On April 17 1961 the firm submitted a request for a change in the
N ew Drug Application relating to the packaging of Flexin No reference was made
to the association between the use of Flexin and liver damage By this time
the company had learned of at least 57 cases of Flexin related hepatitis including
15 deaths. This is Count IV.
On July 13 1961 officials of the company contacted the Food `md Drug Admin
istration and related that the firm had receii ed a considerable number of reports
of Flexm related hepatitis and they believed that the labeling should carry a
~tionger warning about these possible reactions After an exchange of corre
~spondence between the Food and Drug Administration and McNeil Laboratories
during which the firm sought to de\ ise some way to label the drug to keep it on the
market, the Food and Drug Administration determined that the risks involved
in the use of Flexin outweighed any therapeutic value contributed by its use.
Therefore, on October 13, 1961 the New Drug Application for Flexin, and all
amendments and supplements were formally suspended by order of the Com
missioner of Food and Diugs
P'mraflex a chemical analogue with similar properties to Flexin was developed
`mbout the same time as Flexin A New Drug Application uas filed on November 1
1957 for this product and two New Drug Applications for drugs containing Para
flex were filed on May 23 1958 One application concerned Parafon a mixture of
Parafiex and `lylenol and the other concerned a product called Tablets Paraflex
Tylenol Prednisolone which contained the drugs as named All were made effec
tive Between June 28 1958 and July 15 1959 McNeil Laboratories had been in
formed of three cases of hepatitis which occurred during Parafiex therapy
Count V is concerned with the submission by McNeil Laboratoiies of a New
Drug Application for Parafon with Codeine on May 18, 1959. An accoi~anying
draft of the physicians index card for the product stated "Parafiex . . . has not
caused serious toxic reactions or undesirable effects on liver Two
eases of Parafiex-associated hepatitis had by this time been reported to the firm.
On June 10, 1960, the company submitted a Supplemental New Drug Application
concerning the basic product Parafiex An accompanying proposed brochure
stated Parafiex has produced no serious toxic reactions Daily administra
tion for as long as one year had produced no evidence of damage to the liver . . .".
This is Count VI Count VII involves the submission of a Supplemental New Drug
Application for Parafon on June 10 1960 which contained wording in its brochure
identical to the above. Count VIII is involved with similar false statements made
in a subsequent New Drug Application for Parafon submitted on February 8,
1961. In addition, the false statements made in each of Counts VI through VIII,
were repeated by the company in forwarded specimens of final printed labeling
submitted to the Food and Drug Administration at a later time.
In response to a letter mailed to McNeil Laboratories by the Administration on
August 23 1961 which had requested reports of hepatitis associated with 1~ lexin
or of any chemically and pharmacologically related chlorzoxazone, the company
admitted that they had received 3 reports of Parafiex-related hepatitis.
RESPONSIBILITY OF THE DEFENDANT5
The defendant company and individuals not only furnished false information
in their submis~'mons but also concealed information directly rel'iting to the safety
~of Flexmn and Parafiex when used by man Safety of course is the prime con
PAGENO="0111"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY .4015
sideration in evaluating New Drug Applications. Each of the submissions by the
company to the Food and Drug Administration involved in Counts I through VIII
were signed by Robert L. McNeil, Jr., Chairman of the Board of McNeil Labora-
tories. All of the reports concerning liver damage which were received by the
company from the various doctors' were routed directly to Dr. James Shaffer ai~d
Dr. Shaffer signed all correspondence emanating from the firm to the doctors con-
cerning these complaints. The falsification of the documents~ was so wide spread
that one can only conclude that `there was a deliberate attempt on the part of the
company and the individual defendants to deceive the Food and Drug Adminis-
tration as to the safety of Flexin and Parafiex.
VENUE
In view of the provisions of 21 U S C 355 for the filing of New Drug Applica
tions with the Secretary of Health, Education, and Welfare in the District of
Columbia, the venue in regard to a violation of 18 U.S.C. 1001 must be placed in
the District of Columbia.
WITNE55ES
The principal witnesses in the case will be officials from the New Drug Division
of the Food and Drug Administration who received and reviewed the New Drug
Application and Supplements in regard to the drugs and who, upon request, were
sent copies of the letters written to the company from physicians reporting liver
damage and replies sent to those physicians by the firm. Evidence will also be
obtained by means of subpoenas duces tecum to be issued to McNeil Laboratories
and its parent company, Johnson and Johnson, Inc. A suggested form for such a
subpoena is included in the looseleaf notebooks enclosed with this letter
STATUS OF THE DRUGS INVOLVED
Flexin was removed from the market on October 13, 1961. This was accom-
plished by a suspension order signed by the Commissioner of Food and Drugs.
No New Drug Application is currently pending for Flexin or Flexion-containing
products. Parafiex is still subject to an approved New Drug Application, but the
company is required to include in the labeling the number of cases in which these
drugs were suspected as being the cause of liver damage.
It is requested that if the Indictment is changed, the United States Attorney
furnish us a copy thereof Also that we be kept informed of the progress of the
case and any other cases that may arise from it and their dispositions. Upon re-
quest, we shall be glad to furnish any such further assistance as may be possible.
The services of those who have conducted the investigation and of counsel who
assisted is available at your request if you feel it may be of any possible assist-
ance to you.
Very truly yours,
WILLIAM W. GooDRICH,
Assistant General Counsel, Food and Drug Division.
Enclosures [omitted].
U.S. DEPARTMENT OF JUSTICE,
Washington, D.C., September 28, 1964.
Re Proposed prosecution against McNeil Laboratories, Inc., et al., under Title
18 U.S.C. 1001
Mr. WILLIAM W. GOODRICH,
Assistant General Counsel, Department of Health, Education, and Welfare,
Washington, D.C.
DEAR MR. GOODRICH: This is in reply to your letter of April 20, 1964, to the
Attorney General, concerning the possible violation of Title 18, United States
Code, Section 1001, by McNeil Laboratories, Inc., Robert L. McNeil, Jr., and James
Shaffer, M.D., in connection with the submission of New Drug Applications for
compounds containing the drugs known as ~Flexin and Parafiex.
As you are no doubt aware, any criminal action which may have arisen by
virtue of falsehoods or omissions in the New Drug Application submitted prior
to April 20, 1959 were already barred by the statute of limitations at the time of
your referral After a careful review of all the evidentiary material petaining to
PAGENO="0112"
4016 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
this matter we have concluded, that criminal proceedings are not justified as to
later submissions. One of the principal factors in our determination is the fact
that from time to time the Supplemental Application with reference to Flexin
and Flexin containing compounds contained language which progressively gave
greater recognition to the possibility that Flexin might cause jaundice. This rec-
ognition was highlighted In the September 29, 1959 Application which revealed
that in 82 instances Flexin patients had suffered hepatitis. The literature reported
disclosed that on some occasions the disease had been fatal.
Since the Applications, do therefore, disclose on their face the possibility that
Flexin might cause jaundice, we are of the view that criminal action is not war-
ranted, especially since the Food and Drug Administration medical officers ap-
proved the Applications, including that of September 29, 159 without further
inquiry concerning the `hepatitis cases.
Prosecution Is therefore declined.
Sincerely,
HERBERT J. MILLER, Jr.,
Assistant Attorney General, Criminal Division.
By HAROLD P. SHAPIRO,
Chief, Administrative Regulations ~8ection.
RESEARCH AND DEVELOPMENT Divisxou,
SMITH KLINE & FRENCH LABORATORIES~
Philadelphia, Pa., February 20, 1969.
Hon. GAYLORD A. NELSON,
Ohavirman, senate ~8ubcommittee on Monopoly, select Committee on ~$mall Busi-
ness, Washington, D.C.
DEAR SENATOR NELSON: A misleading and possibly injurious reference to Smith
Kline & French Laboratories appears in the testimony presented to your Monopoly
Subcommittee on December 18, 1968, by Dr. Paul Lowinger, Associate Professor
of Psychiatry, School of Medicine, Wayne State University.
Dr. Lowinger testified that, for the eriod 1954 through 1966, some 19 drug com-
panies, including Smith Kline & French, had passed along to the Food and Drug
Administration reports on only 9 of the 27 "new drug studies" he transmitted to
them. Whether intended or not, the implication in Dr. Low'inger's testimony is that
the alleged failure of the drug house's to turn his reports over to the Food and
Drug Administration was violative of the federal drug law and contrary to the
best interests of `the American public.
This implication is regrettable. Our handling at Smith Kline & French of the
five reports relating to three different drugs received from Dr. Lowinger for the
period in question complied in every detail with applicable federal drug regula-
tions. Moreover, our conduct in these matters conformed to the highest ethical and
scientific standards and we acted in a fully responsible fashion.
Let me place the matter of Dr. Lowinger's reports to Smith Kline & French and
all relevant facts in proper perspective for the benefit of your Monopoly Subcom-
mittee and those who are following i'ts drug hearings:
1. Dr. Lowinger advised the Monopoly Subcommittee of `a report on SK&F 7003
(proformiphen) which he said was sent to our company on February 19, 1959, but
was not then passed on to the Food and Drug Administration.
In this report, Dr. Lo'winger described the result of a clinical investigation with
this compound in out-patients with symptoms of depression and anxiety. Among
the ten patients described in the report, three reported side effects of `tinnitus,
feeling of unreality, dizziness, and rash. Prior to the Drug Amendments of 1962,
there was no requirement to submit information on investigational drugs to the
FDA outside of the NDA procedure. The information on this compound was not
submitted to the FDA because in March 1959 Smith Kline & French management
decided to discontinue `the clinical investigation `of SK&F 7003 and no NDA was
ever filed.
2. Dr. Lowinger also told the Subcommittee of three r'eports he sent us regarding
a "double blind study" he made of a number of tranquilizers, including our
Stelazine Other drugs in Dr Lowrnger s study were Librium Equanil Marplan
Tofranil, Niamid, and a placebo.
Interim progress reports on the double blind study were sent to Smith Kline &
French by Dr. Lowinger on November 7, 19430, and again on February 13, 1963.
PAGENO="0113"
COMPETITIVE PROBLEMS IN TUE DRUG INDUSTRY 4017
These reports did not contain any information on new or serious side effects and,
thus, were not sent on to the FDA. Such routine reports were not required for
`Stel:azine' until October 29, 1963, when the FDA approved a supplement to the
new drug application for `Stelazine'.
On July 24, 164, Dr. Lowinger sent Smith Kline & French a final report on his
"double blind study" and, again, there was no reference to any new or serious side
effects. Our records show that this final report was included in our annual report
for `Stelazine' submitted to the FDA on September 24, 1964.
3. Dr. Lowinger's final mention of Smith Kline & French was in connection with
his report on `Parnate', dated April 8, 1959, a report which he noted was sent on
to the FDA by our company and this is correct.
This Lowinger report was submitted to the FDA as a component of our com-
pany's new drug application for `Parnate', dated March 2, 1960. Receipt of the
`Parnate' including the Lowinger report, was promptly acknowledged by the FDA.
I respectfully request that this letter be made a part of the public record on your
Subcommittee's hearing held December 18, 1968.
Sincerely yours,
MAURICE: R. NANCE, M.D.,
Medical Director.
Senator NEr4soN. Our next witness is Dr. Franz J. Ingelfinger, editor
of The New England Journal of Medicine; also clinical professor of
medicine at Boston University School of Medicine.
The committee appreciates your taking time to come here today.
Everyone in the medical profession has a high regard for the very
famous magazine of which you are the editor. I find it approvingly re-
ferred to by physicians from all over the United States who have testi-
fied from time to time before this committee.
Doctor, your full statement, including your biographical summary,
will be printed in the record.' You may proceed however you desire.
If you want to depart from the text, to elaborate on any particular
aspect, feel free to do so.
I realize that to reduce everything to writing takes a great deal of
time. You may want to comment somewhat more broadly on some as-
pects of your written testimony.
I assume you have no objection if we interrupt with a question from
time to time ~
STATEMENT OF DR FRANZ J INGELPINGER, EDITOR, THE NEW
ENGLAND JOURNAL OP MEDICINE, BOSTON, MASS.
Dr. INGELFINGER. Thank you very much, Senator Nelson, for asking
me to come here, and I hope we proceed as you proceeded with Dr. Low-
niger, and I will be perfectly ready to answer questions if I can.
Possibly I should amplify a few things. My main reason for being
here, the reason you invited me, I presume, is because I am the editor
of The New England Journal of Medicine. This journal, of which I
have the latest copy with me, fortunately is respected not only by the
medical profession, but also by the lay press. The lay press-I hope this
continues-practically never mentions it without the adjective "pres-
tigious," and this is not due to me, because the credit belong to my
predecessor, Dr. Joseph Garland. I have been editor of the journal for
a year and a half. He had previously been editor for 20 years.
The journal, I think, is a good example of some of the problems that
one faces with respect to news about drugs and drug advertising.
1 See p. 4037,, infra.
81-28O-69-pt. 10~-8
PAGENO="0114"
4018 COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY
It is highly respected. It also has, I believe, the second largest cir-
culation of the regular, not the controlled circulation journals, but the
regular subscription medical journals in the world, the Journal of the
American Medical Association being No.1.
Senator NELSON. What is the circulation of the New England
Journal?
Dr. INGELFINGER. It is currently 110,000.
Senator NELSON. And how much of that is domestic circulation with-
in the continental United States?
Dr. INGELFINGER. Practically 90 percent of it.
Senator NELSON. Ninety.
Dr. INGELFINGER. Close to 100,000, somewhat short of 100,000.
Senator NELSON. Out of the total of-
Dr. INGELFINGER. Out of 110,000, approximately 90 percent is do-
mestic.
One other `thing of, I think, importance, at least to us, is `that we have
a very high subscription list among medical students and interns and
residents, that is house officers, people who might be lumped together
as `trainees in medicine. About 35,000 of our subscribers are in this
category, roughly a third.
We are, we believe, the largest-have the largest circulation in terms
of voluntary subscriptions.
The New England Journal of Medicine is owned by the Massachu-
setts Medical Society, so the only captive audience we have, so `to speak,
are the members of the Massachusetts Medical Society, some 8,000 in
number. -
So our voluntary subscription of about 100,000, I think, is about the
highest there is of that type.
Well, I am saying this not `to boost the Journal so much as to indi-
cate that even a journal with such favorable and fortunate position
has problems that I will discuss later.
Second, as I have indicated in my statement, previous to becoming
edi'tor of this journal, my work was chiefly in academic medicine, in
the subspecial'ty of gas'troenterology, diseases of the intestines, esoph-
agus, liver, pancreas, and gall bladder.
I have had extensive experience in this, and have conducted a long-
lerm research and training program.
As part of this, and also this may come up later when we discuss
some other problems related to NIH-like institutions-I have served
for more than 12 years on various NIH advisory bodies, including 4
years on the Advisory Council of the National Institute of Arthritis
and Metabolic Diseases.
Earlier in my career, when I was doing less administrative and edit-
ing work, I carried out drug studies, support for which came from
drug companies, which you may want to question me about more later.
Now, I have tried to answer chiefly two of the questions or two
majOr questions in the letter that you sent, Senator, relating to some
of the problems of drugs, of pharmaceutical firms, and `the influence
they have on the education of physicians and on physicians' use of
drugs in treating patients.
One of the questions deals with `the payment by firms to investigators
to evaluate drugs, and also payment to academic institutions for gen-
eral support.
PAGENO="0115"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4019
The other deals with the problems of the Journal.
Would you prefer I start with the Journal, because that may be
slightly different from Dr. Lowinger's testimony, or should I go right
ahead?
Senator NELSON. Any way you desire. It is all right to follow just
the way you have it here.
Dr. INGELFINGER. All right.
Well, the first item relates to the acceptance by physicians of funds
paid by drug companies for the evaluation of their products or for
other purposes, such as fellowships, salaries, general research support.
It is my impression that `the objectivity of such studies and the free-
dom from undue influence related to the source of support depends a
great deal on the circumstances under which this testing is carried out.
Currently, at least, the `testing is often carried out, not invariably,
often carried out, (a) in a medical school setting, and `this means that
administrative officials ra'ther than the investigator will handle the fi-
nancial arrangements; `that is, with no direct payment to the investiga-
tor, and (b) which, I think is also important, others besides a solitary
investigator, `that is, technicians, referred to by Dr. Lowinger, graduate
students, other physicians, house officers, will participate in the test
procedures.
These young people are some of the most severe critics in the world,
and their involvement in this type of work makes in very difficult, I
think, to fudge the results. So I think the study of this type is safe-
guarded, in that there is participation by a number of people who have
no financial interest in the nature of the results.
Senator NELSON. Let me ask this: I do not know what percentage of
investigatory drug testing is done under `this precise circumstance;
that is, where it is in a medical school setting, and so forth. We have
not had any testimony from the companies on that. However, it does
appear that some percentage of `the testing is done by contracts with
individual physicians who may or may not be involved in a teaching
hospital and who are paid a fee for the testing they do.
As I say, we have not taken testimony to find out just how wide-
spread this practice is. We do have, however, specific examples of drug
testing and there have been questions as to the validity of the results
obtained.
What is your view of that kind of an investigation, an individual
contract for a fee, not under the supervision of an institution of any
kind?
Dr. INGELFINGER. I come `to that on the next page, Senator. May I
continue because it gives sort of a little more background?
Senator NELSON. Yes, of course.
Dr. INGELFINGER. Another reason why testing, particularly in aca-
demic settings and under certain conditions, is not too much of a con-
cern to me is that the testing is carried out during the preliminary
stages of the development of a drug.
For example, my laboratory used to screen agents for their ability
to affect gastric acid secretion or to decrease the motor function, the
contractions of the gut. On other times we were asked to determine
whether or not certain drugs were well absorbed if injected into the
upper part of the intestine, into the stomach or lower down, in an
PAGENO="0116"
4020 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
effort to determine where the absorptive functions might be most effec-
tive and applicable.
Now, testing of this type means that measurements are taken with
various types of equipment. We can record contractions, we can meas-
ure chemical levels in the blood and, therefore, again this type of
testing, I think, is more difficult to distort by bias unless one is pur-
posely unscrupulous.
The objective data so obtained cannot easily be distorted, as I say,
by personal bias.
Furthermore, this is `an important point and possibly I am prej-
udiced, but under such circumstances an investigator who misleads
a financial sponsor is not doing that sponsor any favor. Drug com-
panies, I have found, are not anxious to spend money on developing
an inferior product, and for their own protection tend to seek a valid
appraisal.
For example, if I were testing a drug on its intestinal contraction-
inhibiting effect, and it turned out to be no more effective or even less
effective in our screening type of tests than atropine, a standard well-
established drug known for many, many years, then I felt that the
manufacturer or the man developing this drug would benefit by my
telling him so, so I was under no pressure to tell him good news. I
thought I was doing him a favor by telling him bad news.
So far I have been talking about measurements and of specific bi-
ological activities, that is contractions, chemical measurements, things
that you can record on a device, done in a university setting. Clinical
testing of a product, the type of testing that Dr. Lowinger carried out,
that is, where you give a drug to a patient and determine whether or
not it is helping him or harming him or doing nothing, I think, is ex-
~remely difficult under any conditions; and my belief is it is the most
difficult type of investigation that can be done.
The criteria available for measuring a drug effect are often extremely
vague and highly subjective. There is no yardstick, for example, wheth-
er an abdominal pain is better or worse. The desires of both patient
and investigator may color the interpretation. Hence, studies of this
type must be carried out under optimum conditions-and here I am
coming to answer your question, Senator-optimum conditions mean
investigators who are equipped by training and facilities to carry out
such testing, and who use a protocol incorporating procedures that
characterize a well-controlled study.
If these conditions are observed, I doubt that the results are likely
to be influenced in any way by subtle economic pressures.
However, if a study is carried out by an individual without such
facilities, without a protocol which is generally accepted as being satis-
factory, and under direct payment of that individual evaluating that
study, possibly in a solo private office setting where the facilities are
not available, I would disapprove of such studies.
Senator, may I ask you a question-a question for my information
as to how to proceed. I do not want `to repeat what you have been told
many times at `these hearings, but have you been told about some of the
difficulties clinical testing, what a terribly tough job it is?
Senator NELSON. We have heard such testimony. However, we
would be pleased to have for the record anything you wish to present
on this subject.
PAGENO="0117"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4021
Dr. INGELFINGER. Let us assume that we are studying whether a
certain agent, let us say X, helps a certain condition-and once in a
while there is a dramatic new agent, such aspenicillin or oral diabetic
agents where the results are obviously clearly beneficial.
But in the case of the vast majority of agents, the difference between
drug A, B, C, and X may be not great, it may be an improvement in
one fashion or another. The first condition that has to be set up is a
controlled situation. The investigator has to choose `two groups of pa-
tients or subjects. Group A gets `the drug and group B does not.
Under the usually practiced procedure it is a double blind study in
the sense that nei'ther the investigator nor the patient knows whether
he is receiving a `tablet with the active agent or with a so-called placebo,
that is, just a dummy tablet that looks identical. This is a standard
type controlled condition.
It is not easy to achieve without an adequate study population, sev-
eral groups of large enough size. You cannot do this with three or four
people. You need enough `to make the observations statistically valid,
unless `the drug happens to be a most unusually effective one.
Then `the investigator runs into the problem of ethics, medical ethics,
quite apart from drug advertising. He may be challenged for (a)
giving a new agent to the study group or (b) he may be criticized, as
some have been, in the past when this sort of study was carried out
with penicillin early in the study of `that agent-he may be criticized
for not giving the active agen't to the control group who, in retro-
spect, should have had it.
Do you understand what I mean
Senator NELSON. Yes.
Dr. INGELFINGER. Then the investigator has to establish yardsticks
of improvement and, finally, he has to show that improvement is greater
with drug X than the control, and sometimes the control is not a
dummy placebo but may be a competitive agent or one that has already
been used for the same purpose.
So the differences between the substances tested may be even closer,
and the investigator has to show that the side effects are the same or
less than with the competitive agent or with the dummy.
I would not have talked about this until I heard Dr. Lowinger men-
tion, among the side effects he described, headache, lassitude, and con-
stipation. I wish I could remember the exact figures-I cannot-but
the New England Journal of Medicine recently published an account
of a study in which the investigators merely went around and inquired
as to the appearance of such common complaints in normal subjects
who had not taken any drugs within 3 days.
Well, in about 20 percent of the people, as I recall the figure, maybe
a little bit more, those symptoms will start spontaneously for no ap-
parent reason.1
Therefore, to prove that a drug is causing side effects of this gen-
eral type, you have to have higher frequency of such side effects in the
drug group than you do in the control group.
Conversely, placebos often are credited, that is a dummy preparation,
with making about a third of the people feel better or think they feel
better.
1 Dr. Ingelfinger subsequently submitted th.e following: "The exaet figure is 81 percent
(New Eng. J. Med., vol. 279, p. 678, 1968,)"
PAGENO="0118"
4022 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
So I thought it is important to point out-and I did not want to
belabor the question if you had heard it many times-that you are deal
ing, Senator, with clinical investigations which are extremely tough
It is much easier to study a bunch of mice and give them a drug and
then measure whether their blood ievel, hemoglobin, the redness of
their blood, is more or less. I could do this tomorrow with no trouble
at all. I would shy away from a big clinical study because it is so
difficult.
Mr. GORDON. Dr. Ingelfinger, you referred to studies that you have
conducted in which you have tested one drug against another drug, a
competitive product.
Did you find in your experience that pharmaceutical houses would
finance the type of study in which their product would be tested
against another product?
Dr. INGELFINGER. Oh, yes.
Mr. GORDON. Do you have any specific examples?
Dr. INOELFINGER. Well, many times we studied so-called antispas-
modics, drugs which inhibit the contractions of the intestines. It is. a
field I got into fairly early. We inserted balloons at the end of long
tubes in people's intestines and measured the squeeze on the balloons
on a recording drum. That equipment which we used early in the
1940's gradually became more sophisticated, but that is more or less
the @ssence of it, and we almost invariably compared the agent under
study to atropine, which I mentioned a while ago. It did not seem
worthwhile for any company to develop an agent which was not at
least as effective as atropine.
Now, if a drug company could make an agent as effective as atropine,
but has less side effects, relative to the specific beneficial effect desired,
then, of course, they would be justified in developing it.
Mr. GORDON. Do you know if comparative studies, such as we are
talking about, are carried out in antibiotics as well as in other cate-
gories of drugs?
Dr. INGELFINGER. Again it is somewhat harder to measure. One can
measure certain blood levels with antibiotics, and certainly compare
that, and I believe that has been done.
The comparative clinical efficacy of giving somebody with active
pneumonia one agent versus another in a controlled study is very
difficult.
On the other hand, one may compare a study done in New York with
agent A with a study done subsequently with agent B, but there the
problem. is that the patient and the locale are not the same, although
they both got the same ingredients.
Mr. GORDON. Do you have any knowledge as to the amount of testing
done in medical schools under situations such as you `have described
as compared with testing done by individuals who get direct `pay-
ments? I looked through the New Drug Application for indomethacin
at the Food `and Drug Administration, and most of this testing seemed
to have been done by individual physicians.
Dr. INGELFINGER. I do not know the answer to that. I have no idea.
It would be nice to know, but possibly one suggestion that I should like
to make is that this be an avenue of exploration in terms of trying to
obtain more valid judgments. I am not trying to say that all universi-
ties are honest or that they are so much better than an individu'tl
PAGENO="0119"
COMPETITIVE PROBLEMS IN THE DRIJG INDIJSTRY 4023
I am just saying that safeguards are provided when a group of
people with less personal involvement than that of a solitary inves-
tigator are at work, and the general attitude of clinical investigation
which obtains in these institutions, is much more likely to yield a valid
evaluation It is not going to be perfect
Mr. GORDON. What do you think of testing done by private firms for
the drug industry? I have in mind, for example, the Cass Associates
in Massachusetts.
Dr. INGELFINGER. Well, you are picking on one in which I think,
that there is some specific evidence that their reports were not reliable.
On the whole, I would not recommend this type of testing but again
I would have to be a little bit informed as to the nature of the firm
and who was running it and what their qualifications were. I do not
think I can make a categorical statement.
Senator NELSON. We will take a 5-minute recess to let the reporter
rest his fingers.
(Short recess.)
Senator NELSON. You may proceed, Doctor. I do not know exactly
where we left off.
Dr. INGELFINGER. On page-I interpolated quite a bit of extraneous
discussion on clinical testing, but I am going back to page 3, the next
to the last paragraph.
Senator NELSON. Right.
Mr. GORtON. There is just one more question I want to ask you. As
I told you before, I have looked through the New Drug Application
for indomethacin which numbers, I think, well over 65 volumes, and
I noticed that most of the reports were from individual investigators.
Many of them merely have cards on which the investiga~tor checks
off certain things.
Would you comment on that type of clinical investigation?
Dr. INGELFINGER. I have seen the same in the past, not recently
because I have not been `doing that type of work, but certainly
previously.
I do not think this is appropriate. It is too hard for the individual
to make these judgments. The reason I talked so much about the dif-
ficulty that clinical investigation encounters, was to indicate that un-
der even optimum conditions, with some of the best facilities avail-
able it is difficult.
How much more difficult it would be if I-and I am not trying to
attack the competence of the individual physician, I am just talking in
terms of his general medical ability. I am saying if I, as gastroenter-
ologist, tried to evaluate a certain antacid, along with a busy practice
taking care of my patients, I do not see how I could get a meaningful
result.
Senator NELSON. As I understand it from what you said, I believe
on the first page, the ideal circumstance for testing is in the institu-
tional, the medical school or teaching hospital. Is that what you are
saying?
Dr. INGELFINGER. Yes. I mean where there exist facilities in terms
of training, that is, intellectual facilities, and educational of the in-
vestigators, as well as whatever equipment is needed.
Most of these drugs we are talking about, most of the drugs reported
in the task force report are drugs given for chronic conditions that
PAGENO="0120"
4024 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
fluctuate; spontaneous changes in the illness make it very hard to know
whether one's treatment has really helped or not, and this is why these
carefully controlled studies are so necessary.
Senator NELSON Please go ahead, Doctor.
Dr. INGELFINGER. One suggestion that has been. made to prevent
undue influence of sponsor on investigator is the establishment of a
central independent agency that would act as a clearinghouse in ar-
ranging for the testing of drugs.
Under such an arrangement, drug testing for its clinical efficacy
would be, in a sense, triple blind in that the investigator and the agent's
maker would also be unaware of each other's identity.
Such a central agency might be established under the jurisdiction
of a committee in which pharmaceutical firms, Government and the
American Medical Association would have adequate and satisfactory
representation.
I am here talking about sort of a variant of what Dr. Lowinger
discussed, I believe it should be sort of a tn or multi partisan type of
structure rather than something analogous to one of our National In-
stitirtes of Health studying categorical types of illnesss.
And the reason I do this is because I believe findings have to be ac-
cepted, and they have to be accepted by the medical profession. The
medical profession and the Government have their problems of un-
derstanding each other, and it seems to me the way `one can' overcome
some of this unfortunate distrust is to have-if there is to be such an
agency that will supervise drug testing-all the people concerned rep-
resented, including the pharmaceutical manufacturers because, after
all, they are making the drugs. It `is an industry which, in our free
enterprise system, we depend on.
if we had such an agency or institute however, the increased ob-
jectivity and the trustworthiness of drug testing procedures so at-
tained, would have to be balanced against the added expense and delays
entailed if such a scheme were implemented.
Furthemore, I am not sure that total blindness could be achieved.
Why not ~ Well, the investigator certainly is going to know something,
he is going to know what conditions he is going to use his drug on.
He is going to be given the chemical formula, he is going to be given
background information on animal studies.
If Dr Lowinger's proposal is implemented, and I certainly agree
that exchange of information with other investigators be required, it
seems to me the man who is experienc~d in a given field is pretty well
alert as to who is making certain kinds of agents, and he knows what
drug companies have reported preliminary studies in various pharma-
cological journals. Hence, I am not sure .that a completely blind ap-
proach would be easily achieved in the sense that the investigator and
drug firm's would be completely unaware as to who is testing what.
Senator NELSON. But it would be true, would it not, that if the
group to which the investigator were responsible was an independent
group and not a company that had a financial interest, the possibility
of bias or of being unintentionally influenced is rem' oved? Is it not ~
Dr. INGELFINGER. Well, it could be partly removed, but possibly
I am a little more cynical about it. Suppose that company cam.e up
to my professor, dean, or chief of medicine and said, "Would you
PAGENO="0121"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4025
like another fellow in that department? We will be glad to contribute
$10,000 a year for its support."
In other words, there are other ways of getting around if you are
determined to get around it.
Senator N~soN. But all I am getting at is that it reduces it.
Dr. INGELFINGER. It reduces it, yes.
Senator NEI450N. As to the delay factor, why is there necessarily
any delay if you followed something like the procedures suggested by
Dr. Lowinger in which the company proceeded with its own method of
producing its new drug application, but you also had a group, such as
you suggest, that was independent of it that contracted arrangements
with medical schools for some independent testing along with it. Why
would they necessarily take any longer that way than they do the
present way?
Dr. INGELFINGER. I am not sure that it would necessarily, but I sus-
pect it might in terms of the arrangements that are necessary.
If it is a plum, so to speak, if the study is of a financial magnitude
and particularly also of intellectual content so that a number of in-
vestigators were interested, then somebody has to make a decision. A.
study section might consider contract applications and award prior-
ities as at the National Institutes of Health.
Conversely, if it is a rather dull study, why then you have to go
out and scout around to find someone, and in this connection again,
I think it is very difficult to get good people to do this: kind of study.
I have already indicated how difficult, how hard clinical drug studies
are to do mechanically. But beyond that is the motivation, and again,
I would much rather carry on an investigation designed to find out
what causes a peptic ulcer than testing some new antacid which is ter-
ribly dull intellectually. It is not stimulating, it is not motivating.
Occasionally a drug may produce an unusually dramatic effect, and
the investigator, can feel that he has achieved some status by studyin
this drug. But most drug studies are pretty humdrum affairs, and
do not think it would be easy to get many people for this.
Therefore, it seems to me it would be more direct if drug firms
tried to make their own arrangements with universities, to have drugs
studied rather than having an intermediate agency, which in its
arrangements with investigators would unavoidably introduce delays.
I also mention at the end of the next paragraph perhaps some honor
system, such as the NIH has established with various medical schools,
could be initiated, with the individual universities assuming respon-
sibility for the trustworthiness of drug studies carried out by their
staffs. This is an amplification of what I mentioned before.
The question of fellowships, salaries, and general research support
may be similarly answered.
If funds made available by the pharmaceutical industry for such
purposes are paid to educational or other nonprofit institutions, a hos-
pital, say, through regular administrative channels, there is little
chance that the donation will distort the scientific efforts of any
laboratory or individual.
Even if a dean received a huge sum of money from a certain
drug firm to build a new building, for example, he would not be well
advised to tell one of his professors that he must find in favor of
that firm's products.
PAGENO="0122"
4026 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
On. the other hand, and this goes back just to complete the same
statement I made before extemporaneously, I would tend to disapprove
of direct payment to individual physicians who might be tempted
to evaluate a drug in spite of the limited investigational facilities that
usually characterize the sole and private practice
I have a paragraph here on retainer or consultation fees paid to
professors by the drug industry. . . . .
This, 1 am sure, is a difficult question because in this situation cer-
tainly it would be a private transaction with payment to the consultant.
I try to point out, however, that the problem is the same one faced
by NIH in choosing its advisory boards. Although an expert might
himself be a grantee of the Institutes, h.e must also at times be an
adviser to the same Institutes, unless these Institutes would deprive
themselves of his exceptional and, perhaps, unique knowle.dge..
Similarly, in matters pertaining to t.he pharmaceutical industry, I do
not see how this industry can be prevented from seeking the best
advice it can obtain. The same men will be sought by the Govern-
ment as advisers, and it is likely they will occupy major academic
positions, and the only safeguard I can propose is that all consultants
and advisers who are paid for their services by drug firms on any
sort of basis be publicly identified as employees of such firms.
This more or less completes what I have to say about drug testing,
Senator, unless you wish to ask me some questions about it.
The next section deals with the journal.
Senator NELSON. Please go ahead.
Dr. INGELFINGER. And is related to the dependence of medical pub-
lications on the income derived from drug advertising.
Now, a year's subscription to this journal, the New England Journal
of Medicine, costs $10. For students, interns, or residents, a third of
our subscribers, the price is only $5.
Now, the actual cost of publishing and mailing a year's subscription,
including advertising, is close to $30.
What makes up the difference so that we can survive economically?
Advertising, and three-fourths of this is pharmaceutical advertising.
On the way down I counted the pages of advertising in this recent
issue, that of December 12. We have 52 pages of advertising, and it just
turned out that 13½ were nonpharmaceutical, so three-quarters of
the advertising in this issue was pharmaceutical.
Mr. GoimoN. How many pages of text do you have?
Dr. INGELFINGER. Usually we run about 60.
Mr. GORDON. And you .say 53-
Dr. INGELFINGER. I have not counted this particular one, but it will
be pretty close.
Mr. GORDON. Sixty text, and how many of advertising?
Dr. INGELFINGER. This particular one is 52.
Mr. GORDON. Fifty-two pages of advertising?
Dr. INGELFINGER. Dr. Garland and I, too, although I have had less
of a probelrn this way because we are not besieged by advertisers the
way we used to be, `had `the policy that during a year `he would never
publish more advertising pages than text pages. So the average ratio
per year would never be more than 50-50. It might be per issue, you
understand, but another issue would balance it.
PAGENO="0123"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4027
Currently our average is running about 60 text versus 50 pages
`idvertising Sometimes the advertising has been as low as in the
thirties, occasionally up in the seventies, but our average is 50
Mr GORDON Why do you have a 50-SO sort of understanding ~
Dr. INGELFINGER. I suppose a line has to he drawn somewhere. This
was a decision Dr. Garland made that he did not want his journal,
when you pick it up, to be a great big fat thing, in which one has to
search in the middle for a few pages of text, and I think he decided
this might be an appropriate balance, and as one that we have kept
up, although there really has been no problem about it recently.
Senator NELSON. What does a page of `advertising cost in the
journal?
Dr INGELrINGER I cannot tell you that, I am sorry I can provide
you with that information It depends a great deal on how often it is-
whether it is' run 52 times a year or just a one-shot affair.
Senator NELSON. If you could provide us with that we would wel-
come it.
Dr. INGELPINGER. I can give you that, and I can tell you also what
our total advertising revenue for the year is, but I will have `to send
you a schedule'
Senator NrLsoN Thank you
Dr INGELFINGER One other thing we maintain that some other
journals do too, and some do not, namely, we still keep advertising
and text pages quite separate You will not find an advertising page
in the text as you go through it. Others, of course, have them inter-
digitated. Advertisers would like it, but Dr. Garland kept the text
separate and I have not made a change. Again you may ask why? I
suppose it is a feeling of trying to keep some sort of balance.
Senator NELSON. Yes.
Dr INGELrINcIFR Because so much of our economic support depends
on advertising, the potential exists that (1) in our efforts to please `a
big advertiser we will accept and print advertising that contains mis
leading information `tnd, (2) allow our editorial judgment to be
warped when we evaluate acceptability of a manuscript for
publication.
A number of safeguards against such threats can be erected by the
respectable medical journal. It can and does create its own advertising
committee or some comparable group to evaluate both the pro'duct
and the copy, that is, what the advertisement claims for the agent.
Such a committee, however, functions better in theory than in prac-
tice. Most journals cannot command the expertise necessary to co~rer
the `broad range of pharmacology.
As a result, a committee tends to operate unevenly with harshness
tow'ird some and leniency toward other products, harshness being
evident in the field of the committee members' competence, and leni-
ency in the areas about which they know little.
The advertising committee of the New England Journal of Medi-
cine, for example, has benefited `from having experts in infectious
disease among its members for a number of yearsi. For this reason,
antibiotic advertisements have, by and large, been very carefully
scrutinized.
1 Dr. Ingelfinger subsequently submitted the following: "Total advertising revenue for
1967-$2,109,684.25; 1966-$2,055,673.74." See also schedule beginning at p. 4043, infra.
PAGENO="0124"
4028 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
On one occasion indeed, the sharp-eyed committee found that an
FDA approved package insert quoted in an advertisement was not
up to date in that it identified lymphogranuloma and trachoma as
virus diseases; I have submitted this in appendix 1.1 Toward gastro-
intestinal advertising, on the other hand, the committee has been
rather permissive.
But even if there were no variable of competence, evaluation `of the
propriety of an advertisement i's like trying to draw a `fine line in loose
and dry sand, and I am going into this whole problem of committee
evaluation of advertising because it is such an important thing.
If we could really have a very effective, dependable censorship, and
never have a questionable advertisement and never a misleading one,
never one of questionable taste, then I think some of the questions you
and others have about advertising in journals would not be so serious.
But I am trying to indicate why efforts in this direction are difficult
in spite of conscientious efforts.
Even if there were no variable of competence, evaluation is difficult.
As examples, and I want to show you some of the fine borderline cases
that have been faced by the committee, and I am dealing with anti-
biotics because in this area the committee has been particularly tough.
A copy of an ad claimed that a penicillin-type agent had "unsurpassed
bactericid'al activity." The committee objected because they knew that
it was just like many other penicillins. But literally, even if the agent
was no better than 20 other penicillins, the advertisement was correct.
I mean it could not be challenged for falsehood as long as it was equal,
even if it was equal to many others.
Another `ad for a penicillin derivative occasioned unfavorable com-
ment by the committee because of the claim "no risk of tooth staining."
Now, the committee pointed out that this statement, though true, was
superfluous and misleading, for penicillin-like agents as a class do not
stain teeth. This was a penicillin agent, so this statement they said was
superfluous. It was put in, I suppose, because other types of antibiotics
may stain teeth, but the committee objected because this agent was
obviously penicillin. So the statement in itself is perfectly valid bu't
was thought to be misleading in its implications.
Sometimes the advertising committee objects to advertisements on
other grounds, and recently a submitted copy contained the following
lines, and this is similar to ones Mr. Gordon has shown me-nothing
really wrong in terms of the scientific claim, but a questionable type
of wording:
When bacteria proved wilder than children and cause a complicated upper
respiratory infection, you can choose no better antibiotic than X.
Wild children are healthy children-and antibiotic X helps brings about cures
that are prompt and uneventful.
We felt this copy was undignified and meaningless and, hence, un-
suitable for the journal.
In another instance, and this is possibly one of the most extreme
cases of how one can get tangled up, a firm appropriately advertised
an agent `as a prophylactic for a common illness, that is, to be used to
prevent the illness. This ad was eventually accepted, but acceptance
was delayed for some time because the advertising committee feared
1 See pp. 4042-43, Infra.
PAGENO="0125"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4029
that physicians, in spite of the legitimate claim of the advertisement,
would use the agent not only to prevent the illness* but also to treat
it once it had started, which would be a definite misuse.
In spite of the efforts, ability, and high standards of our advertising
committee the New England Journal publishes material which phar-
maceutical houses subsequently under FDA pressure have to with-
draw. I have indicated how carefully they go over some ads to pick on
wording which may be questionable, and yet we have published ads
which contained false information, particularly as seen in retrospect.
A number of years ago, I am sorry to say, we accepted and published
advertising material extolling the now notorious agent MER-29 I can
only conclude that advertising committees are unevenly effective, but
the reasons are operational, not moral.
What actually happens in the journal as a result of some of these
advertising committee activities, and what are our policies? Because
of the recommendations made by the advertising committee and, at
times for other reasons, the journal rejected 14 new product advertise-
ments during the 2 years 1967-68. During the same time we accepted
54 advertisements for new products.
During one volume of the journal, that is during the first 6 months
of 1968, we published 26 text items, and by that I mean articles, letters,
editorials, dealing specifically with drug actions favorable and unfav-
orable. Six of these were major articles dealing with the untoward
effect of drugs.
If someone sends us a letter that is critical of a drug or a drug ad-
vertisement, we do not hesitate to publish this provided its point ap-
pears valid and informative. Appendix II presents such a letter. It
happens to question an advertisement which appeared 22 times in the
journal, in other words, a fairly big advertisement. This same adver-
tisement was featured in other medical publications. We have not
hesitated to publish letters from such critics of medicine as Mr.
Morton Mintz.
On the other hand, this is not a one-way street. The journal believes
that all sides should be heard. Hence, we also published a reply from
the drug manufacturer to the letter which criticized the advertisement.
This reply is shown in appendix III.
In a forthcoming issue of the journal there is another letter from
another firm objecting to a statement made in one of our regular
articles. However, and I want to emphasize this as much as I can,
neither during my relatively brief tenure as editor or during the 20
years' tenure of my distinguished predecessor, Dr. Joseph Garland
has, to the best of my knowledge, any material either been suppressed
or printed in an effort to please the advertiser. I cannot speak with
firsthand knowledge concerning other medical publications, but I
believe that other respectable and standard medical journals observe
the same policy.
In essence, what it comes down to, we have published ads, and we
are still publishing them, that can be criticized. Some possibly contain
or probably contain misleading information, but our errors, our diffi-
culties, are that we have not got the expertise and screening procedures
to detect this.
We do not know, for example, in the case of MER-29 when this was
accepted, which was before my time, but I doubt if there was any
PAGENO="0126"
4030. COMPETITiVE PROBLEMS IN THE DRUG INDUSTRY
discussion about it. The toxic effects of the drug were not known to the
committee, and they were misled as much as anybody else
Now, it has been suggested that the journal accept no drug adver-
tising whatsoever. This suggestion is based on the assumption that
our readers are indifferent to pharmaceutical advertising-dan unwar-
ranted assumption in my opinion.
This is a very difficult question, Senator. But I ask myself: suppose
our advertisements were impeccable, that they promoted a drug with
the claims were circumspect, and they could not be criticized for bad
taste or for false indications, would we thereby provide our reader
with valuable information as to what is available ~ In the absence of
a drug compendium that is all-inclusive and all-informative, I feel
that some of our readers look at our advertisements for information to
see what is on the market and where they can get it But I am really
not sure how much they really depend on it, and `if we stopped all
advertising, I am not sure bow many of our readers would complain
I would suspect some, but I have no idea of the percentage
I believe the students, the house officers, would not object, for they
use agents that the hospital has available But I would guess that
some 20,000 or 30,000 of our subscribers look at the ads for informa
tional purposes
Furthermore, if pharamceutical advertising were omitted our sub
scription price would be raised to at least $25
Why not, it may be asked, shouldn't this be done, since physicians
are well-to-do, and even residents these days make a living wage?
Bargains, however, are also sought by the well to do Hence, I suspect
that an increase in our subscription price to $25 would reduce the
number of our subscribers in a rathei drastic way Since our principal
reason for existence is education, we would, indeed, have created a
paradox-this is the important point, I think-if in a backward lean
ing effort to avoid misleading advertising we decreased the number
exposed to whatever information and education we may bring them
We are currently planning to provide our readers with an abstract
sei vice, at the beginning of each of our articles ~ e have a short sum
mary These now appear in the regular soft pages of our journal,
but we hope to print them in addition on little perforated cards, on
card `stock with little perforations, so the reader can tear out abstracts
and file them.
We estimate. from preliminary surveys that `some 30,000 of our read-
ers we have heard would make use of this particular device
Senator NELSON What kind of information will be on that ~
Dr INGELFINGER A summary of the article Each `uticle is pre
ceded by what we call an abstract, a summary, stating in as concise
way as possible what it is about and what was found.
Many students and doctors like to keep such abstracts as a quick
reference. They can file it under index terms which the National Li-
brary of Medicine provides. So it is a nice ,retrieval `system for an
individual, and it a1so helps quickly to decide whethei you want to
go back and read this article in more detail. It is a retrieval system.
To publish and mail such abstracts would `cost us $100,000. The
only ~ ay we can do it is if some firm is willing to put some ad on
the front and the back of a booklet containing these abstracts which
we are thinking of mailing out once every month.
PAGENO="0127"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4031
You see, here is the dilemma. Should we J?rovide this service and,
at the same time, send out advertising which might be criticized ~
Or should we not do it at all? Do we give up educational efforts to
avail whatever stigma drug advertising produces?
These considerations lead me to the following conclusions:
(1) Economic pressures dictate that we continue to carry adver-
tisements, including advertisements of drugs.
(2) An individual journal cannot adequately evaluate the pro-
priety and accuracy of such advertising. Through ignorance and error,
but not because of venality, misleading advertisements will at times
be included; and at other times, basically proper advertisements will
be excluded.
(3) It is not realistic to expect business enterprises that are actively
competing in a capitalistic society to impose upon themselves the tra-
dition and ethics of a profession.
(4) Legislative control of improper information or advertising
is extremely difficult, particularly when fine semantic problems or
questionable implications are at issue. I have tried to give some ex-
amples of those.
(5) The proper use of drugs in the final analysis rests with the
physician, and it is the physician who must be amply provided with
broad and inclusive information, with all sides represented, so that
he may have the opportunity of making a sound judgment. He must
be even more aware than he is that drug advertisements, or the state-
ments of detail men, like many other advocating the virtues of a prod-
uct in the best terms possible. Rather than attempting to restrain
this publicity of the advertiser, a more persuasive case can be made,
I believe, for increasing publicity to the consumer. The danger of
smoking has been emphasized for some time, but it is only recently,
with increasing publicity-not increasing knowledge but with increas-
ing publicity-that the number of new smokers seems to he increasing
less rapidly than previously. Through proper publicity, with cons
as well as pros emphasized, the physician will be in a better position
to decide whether or not a drug is worthy of being advertised.
How can this be done? Basically, I would favor a compendium
listing, describing and evaluating all drugs that a patient may pur-
chase. Eventually, this might be a two volume affair devoted to pre-
scription and nonprescription drugs respectively It is most important,
however, that such a compendium be issued under the auspices of
a united, multipartisan authority that is satisfactory to the major
parties concerned. Perhaps the new AMA publication will satisfy
the need; I do not know enough about it to discuss it. If it does not
satisfy the need, I believe a compendium should be issued under the
joint sponsorship of the AMA, the Pharmaceutical Manufacturers
Association, the FDA, and the American Pharmaceutical Associa-
tion, possibly represented in a ratio of 2:1 :1 :1, that is, with the AMA
with major representation. Such a joint sponsorship is essential if
the compendium is to be an acceptable, and I emphasize acceptability,
authority to all users.
Other devices also deserve consideration. Medical journals that ac-
cept drug advertising such as ours might index the agents advocated
with a bibliography of appropriate references to the established and
recognized medical literature. If no such references, that is acceptable
PAGENO="0128"
4032 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
references, could be provided because of limited or questionable docu-
mentation, the absence of a citation should alert the physician that
the agent in question is of uncertain effectiveness or safety.
Mr. GORDON. These devices that you are mentioning actually are
designed to try to counter or undo any possible damage from adver-
tising; isn't that correct?
Dr. INGELFINGER. This is to give both sides. Perhaps an arrange-
ment could be made with the Medical Letter to reprint evaluations
that appear in its publication. A number of such schemes could be
tried with a two-fold objective:' on one hand, they would not infringe
on the right of a company to advertise and praise its products, but
on the other, they would present the physician with all available in-
formation and opinions so that he could be misled only if his reading
of a given journal were decidely one-sided.
After all, this is what we do in the journal anyhow. Somebody
publishes an article which says this disease is caused by such and such
an agent. Well, pretty soon somebody publishes an article which says,
no, it does not, he is wrong. Then a discussion develops. I do not see
why a journal could not also attempt to present all sides with respect
to drug use, but it would have to make a conscious, not only con-
scientious but conscious, effort to increase the evaluation of drugs that
are mentioned, whether in advertising or in regular text.
The crucial question, of course, is whether an individual practicing
physician has the time and the ability to `make the necessary judg-
ments, especially since I have indicated that journals cannot screen
advertising properly, even with committees. I believe the answer is
"yes", because an individual physician presumably uses only a limited
number of drugs to which he adds, once in a while, a new product.
Before he does so, it should be his responsibility to check on all the
information he can, that provided in a compendium, that to be found in
the pages of his medical journals, and that provided by any consultant
whose advice he seeks. The American Medical Association, I hope,
would be willing to emphasize this responsibility of the physician and,
indeed, has done so at times.
If the physician's management of patients is to be relatively free-
this is what he wants, to be relatively free-from outside interference-
and I believe it should be relatively free-this freedom can only be
sustained by the physician's determination to keep himself well
informed.
Actually, I wrote this before I read the task force report, and I was
interested to find the task force report also ends up with the point that
the person who is really responsible, one who has to make the ultimate
decision, is the physician, and that it is his continuing education which
will support his judgment as to whether or not to use a given drug.
The task force may be a little more pessimistic than I am that this
education can be achieved, but to me it is the main area deserving of
emphasis in trying to encourage a proper use of drugs. This, I believe,
is more practical and ultimately more effective than imposing restric-
tive legislation on advertising or exactly on what the doctor can or
cannot do.
This more or less concludes, sir, my rather long discourse on drug
advertising in medical journals. The rest is just rather brief statements
PAGENO="0129"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4033
dealing with other questions which are of relatively minor importance
in terms of the discussion.
Senator NELSON. The committee has been interested in the question
of the promotional practices involved in advertising in medical jour-
n'ils, ~ hich is the only place that they advertise, that is, medical publi
cations of some kind, and direct mailing and the promotion of drugs
through detail men.
Part of this still puzzles me. You state, as you go along here, that
there should be competing sources o-f information to the physician and
that perhaps the drug companies should be permitted to advertise as
they see fit so long as it meets some kind of a standard.
In the fac~ of `dl this, neverineless, there is the lack of response on
the part of the medical profession. Look at the situation of chloram-
phenicol The point is that some $700 million a year is spent in adver
tising and promotion by the industry. As in the case of chlorampheni-
col, it obviously is very effective.
Here is a specific case of a drug widely promoted in medical journals
and by direct advertising, too, the consequence of which was that the
medical profession in this country was prescribing the drug for non-
indicated cases on a massive basis. In fact, here is a case where it was
perfectly clear to the medical profession, including the AMA which
understood the drug, that indications for the use of the drug were very,
~ erv limited In fact, the six witnesses who testified before this com
mittee, I think it was six, including Dr Dameshek of Mount Sinai,
and a number of others-these eminent medical authorities all testified
that in their judgment 90 to 99 percent of the people who were admin
istered this drug were receiving it for nonindicated cases
One of the witnesses testified that he had never yet, in his practice,
seen a patient suffering from aplastic anemia who had received the
drug chloramphenicol for an indicated case. It was being prescribed for
sore throats, acne, tooth infections, head colds, and the like. The most
conservative estimate was, I think Dr. Dameshek's, who stated that, in
his judgment, only 10 percent of the patients who received this drug
received it for indicated cases.
One of the witnesses thought there could not be more than 10,000
c tses a yar for which the drug would be indicated in this countiy
Dr. Goddard felt the same. But 31/2 to 4 million people a year were
receiving the drug. The drug Was widely advertised in medical journals.
I did not look at any-
Dr. INGELFINGER. I am sure we had it.
Senator NELSON. I looked at a number in the Journal of the AMA,
very clever promotional ads, "When it counts use Ohloromycetin." A
full page, that many words or about that many.
The consequence was that one way or another the medical profession
~ `is convinced th'tt they should use the drug for nomndicated cases
Our files are full of letters, tragic letters, from parents whose children
received it, who h'id sore throats As Dr Dameshek said, most of these
patients, the patients who received it for nonindicated cases, would
have gotten well if they had taken nothing at all.
This went on a long, long time The medical profession did nothing
about it. At the same time many of these journals were carrying the
ads on chloramphenicol, they printed articles warning of the danger
8i-280--69----pt. iO-9
PAGENO="0130"
4034 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
of the drug and its extremely limited indications. One article by Dr.
Dameshek-was it the New England Journal which carried that?
Dr. INGELFINGER. It was the New England Journal.
Senator NELSON. Yet, at the same time, the ads continued to be
carried.
We conducted hearings, and Dr. Goddard said, "I am at my wit's
end as to how to stop the medical profession from misprescribing this
drug."
I would have thought the medical profession somewhere, some place
would have felt a sense of responsibility. They might have called a
national conference of leaders, headlined stories in all medical journals,
told the doctors they were killing people by improperly, using this drug.
* But it did riot happen. So it came to the committee's attention-a
committee of Congress with no expertise in this field at all-and we
conducted hearings. As a result of our hearings, Dr. Goddard's testi-
mony, and the FDA's "Dear Doctor" letter sent to all 200,000 doctors
and to all medical journals, front page stories appeared acr9ss the
country, solely as a consequence of these hearings, the certification of
the drug dropped froni 23 million grams in the first 6 months of 1967,
to 4 million grams in 1~68, and down to zero in June of 1~68.
Now, here is an example, it seems to me, where the argument about
balance in informing doctors just collapses. Here is a case where a
company successfully and widely promoted a drug. Where ads were ac-
cepted by medical journals even though every consultant they had who
knew anything about the use of chloramphenicol would have told them
it is a strange thing that a company should be spending lots of money
to advertise a drug which has such extremely limited use and further
that if the drug were used only for the purposes for which it was indi-
cated, it would not come anywhere near repaying the cost of the ads.
So in my judgment it raises very serious ethical questions as to the
whole business of advertising, promotion, and acceptance of ads. The
ads are still running and~ in fact, one of the officers of the company
stated-I do not have his exact quote-that once all the fuss and
feathers were over-those are not his words-he assumed the use of
the drug would rise again.
Well now, I think it is a sad commentary on the medical profession
as a whole, with everyone having some responsibility for what hap-
pened, but it seems to me, if a company came with a chloramphenicoi
ad, it ought to be told "You run the whole package insert in your ad
or we won't take it because the history is that you have misled the
profession."
What is your comment on that whole picture?
Dr. INGELFINGER. Well, Senator, I cannot defend the whole story
that developed on chloramphemcol, and I am sure most physicians
and all of those responsible, editors and people connected with journals
and the like, feel very badly about the fact that on occasions the agent
was so indiscriminately overused.
But is not the problem now-you and your group having demon-
strated this-what can be done to prevent it in the future, and this is
really what I have been trying to come to grips with a little bit
I do not think, just to take the easiest thing first, that merely for the
New England Journal of Medicine to stop taking advertising would
do anything since there are thousands of others-
PAGENO="0131"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4035
Senator NELSON. I have not suggested that.
Dr. INGELFINGER. No, I mean it has been suggested-I know you
did not, but I mean that for one, two, or five journals not to accept
pharmaceutical advertising would accomplish nothing. In fact, you
would lose something, thereby.
Second, I doubt that overuse of a drug is entirely attributable to ad-
vertising. People who have testified here before your committee prob-
ably have indicated that other agents have also been overused. I am
sure penicillins have been greatly overused-many articles in medical
journals have said so. But, fortunately, except for patients who have
been sensitive to the agent, serious side effects have been few. I am not
sure it is all due to the advertising, for when physicians are called to see
an acutely ill patient, their tendency is to use something that is fairly
powerful. If they fail to treat a patient with an antibiotic sensitive
infection, they are severely criticized. Even, the patient is often inter-
ested in getting that powerful new drug he has been reading about in
his papers and magazines. I am sure patients have demanded penicillin
on many an occasion.
So here is this physician-he is under pressure to use a new agent and
an effective agent. He has not had the time possibly, or the facilities to
determine why the patient is having a fever. He is not sure of the indi-
cation. This is continuing dilemma for the physician, and when faced
with the alternative of over- or under-treating, he will usually avoid
undertreatrnent.
Third, I do not know enough about `business or law to indicate what
the Government can do to keep `people from advertising, but I do not
see how the Government can tell an industry, "You cannot advertise."
You can apply certain rules to advertising, but I am not sure,
Senator, that insistence on including in the advertisement the pack-
age insert, or a long list of counterindications is worthwhile. Indeed,
I think it is self-defeating. Few read this. One of the main things we
are taught as editors is `the importance of `brevity and succinctness.
Here we have in this advertisement in our December 12, 1968, issue,
four pages about an antibiotic. The first three pages present dramatic
pictures, and here on the fourth page, complying with the rules, is the
package insert. Who is going to read all of this? One out of 100 at the
most. I think it is useless.
This is why I think it is a mistake for the Government to say that
in advertising you have to list all the toxic effects, or, for that matter,
to make many detailed rules. More practical ways have to be found.
Now, I agree that medical journals, including the New England
Journal of Medicine, and all medical educators were delinquent in not
emphasizing more the dangers of chloramphenicol. T'he fact that it
caused aplastic anemia was recognized early when the drug was tried,
there was no question about it, and in medical school these dangers
were taught.
However, apparently it was not emphasized enough in general, and
this is why I am making the :suggestion that besides any rules that are
made, beside any compendium which necessarily would have to be
printed in small print, journals have to accept the responsibility or
possibly be forced to accept the responsibility, of publicizing `the
dangers as well as the advantages of certain drugs not emphasizing the
PAGENO="0132"
4036 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
dangers out-of-proportion, but giving a fair evaluation of the pros
and the cons.
Suppose the New England Journal or the Annals of Internal Medi-
cine had come out early during this story of chioramphenicol that
you have recited and had kept emphasizing its dangers and its re-
stricted indications, I am not sure whether it would have prevented
anything or not, but at least these journals would have discharged
their responsibility
My guess is if there was enough publicity which had been given to
some of these dangers, along with indicating conditions in which the
drug was valuable, then possibly so many people would not have
suffered from the untoward consequences.
So I am really agreeing with you, Senator Nelson. If we medical
journals instituted a procedure whereby any actively advertised agent
that we carry would be accompanied by evaluations other than those
provided by the drug companies-evaluations from the Medical Let-
ter or from other objective reports, for example-then I think the doc-
tor would be exposed to the whole picture. And this is what counts,
for he is the one who prescribes the drug. Is not this a possible
approach?
Senator NELSON I do not know what the answer is I would wonder
whether any method would be successful against $710 million worth
of advertising and promotion.
The ads are clever, they are eye-catching, as I suggested earlier. The
fact is, at least so far as chioramphenicol is concerned, the whole coun-
try would be better off if they had never run a single ad. If the only
thing told about chloramphenicol was in medical publications stating
that in certain extremely limited conditions-rickettsial diseases, and
SO forth, where the patient was seriously ill and no other antibiotic
was effective, this would be the only type case in which the drug is
indicated.
After all, if there are only 10,000,20,000 people a year for whom it is
indicated, we probably would have been a whole lot better off if there
had never been an ad on it in this country.
It raises the whole question of what is the effect, purpose, and value
of advertising. In fact2 I notice you mentioned this earlier yourself.
Dr. Frederick Wolff, director of research, Washington Hospital Cen-
ter and professor of medicine at George Washington University
School of Medicine, stated before our subcommittee that the advei
tising promotion of drugs has had a great impact on prescribmg
habits of doctors, no less than advertising has had on the buying
habits of the average American housewife
Dr Wolff also estimated that out of every $10 spent on drugs about
$6 are spent unnecessarily, and that advertising and promotion of
drugs are to a great extent responsible for the situation
Dr INQELFINOER Senator, that is it I am not an economist nor am
I an expert in what is possible by legal means, but also it is not eco
nomicafly and legislatively possible and justified to just prohibit ad-
vertising by pharmaceutical firms which it seems to me is rather incôn-*
ceivable in view of all the advertising that goes on about all sorts of
things
The only answer to prevent what you have just said, meaning what
you have just recounted about chloramphenicol, is counter publicity
and if the medical profession is SO unresponsive that they will no~
PAGENO="0133"
COMPETITIVE PROBLEMS IN THE DRUG. INDUSTRY 4037
listen to it, then I think it is a terrible indictment of the medical
profession. I hope the profession is better than that, and I think it is
better than that.
Senator NELSON. I do not know what the answer is either.
Dr. INGELPINGER. Well, I am sure our common aim is to prevent
misuse of drugs? .
Senator NELSON. Yes; just as I said, it raises a question of whether
there is, in fact, any way that counterinformation, so to speak, can
successfully compete-
Dr. INGELFINGER. May I say one more thing?
Senator NELSON. Yes, sir.
Dr. INGELFINGER. You have achieved much through the medium
of counterinformation.
Senator NELSON. Yes. This happened to be a very dramatic case.
We got involved in it accidentally. It would not have occurred at this
time if it had not been for this congressional committee. But it has
been going on since 1953. In other words, the problem has existed for
many, many years with everybody wringing his hands but no one con-
cerned enough to do' something about it. When it came to the commit-
tee's attention and we decided to look into it, the consequences were
quite dramatic
But I do not think you can `count on that kind of a circumstance
to be a balance wheel to the improper promotion of drugs. That is
what bothers me
Dr INGELFINGER Yes, I think this is more potent publicity than
one can develop in the pages `of a medical journal.
Senator NELSON. Well, that is `the question we are exploring. I do
not have the answers to it Perhaps we will find some
It seems to me it will not be resolved until the medical profession
itself becomes involved it. And that is as itshouid be. lonly regret the
profession did not see fit `to take the initiative in the beginning Had
it done so, this subcommittee would not be holding these heaiings
today
We appreciate your coming here today and we thank you for your
very thoughtful contribution to our hearings We want to thank both
of you tor contributing so much of your time to these hearings
Dr INGELFINGER fhank you for letting us speak
Senator NELSON. Thank you.
We will adjourn until tomorrow at 10 o'clock
(The complete prepared statement and supplemental information
submitted by Dr Ingelfinger follows )
STATEMENT OF Da FEAN~ J INGELrINGEE EDITOR Tur NEW ENGLAND JOURNAL
01 MEDIcINE
My name is Franz T Ingelfinger and I am Editor of The New Fngland Journal
of Medicine, a position 1 have held for one and a half years. I ani also Clinical
Professor of Medicine at Boston University School of Medicine. Prior to July 1,
1967 I was Professor of Medicine at that institution for a period of ten years.
My sub-specialty interest is gastroenterology, a field in which I have taken care
of patients, taught, edited, carried out clinical research, and conducted a produc-
tive post graduate training program I am also a past president of the Amex ican
(rastroenterological Association In the 27 years during which I was engaged
in gastroenterological investigation, I carried out numerous drug studies for at
least one half dozen pharmaceutical firms, the funds received for such studies
being used to support the unit of which I was in chdrge
O1~ the various aieas ot possible confli t of interest cited in Senator Nelson s
letter of November 22, 1968, may I su'bmit cOmments on the following:
PAGENO="0134"
4038 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
1. Acceptance by ph~/sicians of funds paid by drug companies for the evaluation
of their products, or for other purpo$es such as fellowships, $alaries, or
general research support
Physicians niay test drugs with support from pharmaceutical firms under
various circumstances, and the nature of these circumstances will to a large ex-
tent determine the objectivity and the integrity of the work. Under many cir-
cumstances, the likelihood that the source of the support will influence the result
is negligible for the following reasons:
A. The testing is often carried out in a medical school setting. This means (a)
that administrative officials, rather than the investigator, will handle the financial
arrangements (i.e., there is no "direct" payment to the investigator) ; and (b)
that others besides a solitary investigator (i.e. post-graduate students, other
physicians, laboratory workers ) will participate in the test procedures. Thus
the study is safeguarded in that there is participation by a number of people who
have no financial interest in the nature of the results.
B. The testing is often carried out during the preliminary `stages of the de-
velopment of a drug. For example, my laboratory used to screen agents fo.r their
ability to affect gastric acid secretion or to decrease intestinal contractions. On
other occasions, we measured the absorption of certain drug formulations in
different parts of the intact human intestine. In all these instances, effects could
be measured by means of mechanical recording devices or by chemical deterini-
nations. The objective data so obtained cannot be easily distorted `by personal
bias. Furthermore, under such circumstances, the investigator who' misleads a
fln'sn'cial sponsor is not doing that sponsor `any favor. Drug companies are not
anxious to spend money on developing an inferior product, and for `their own
protection tend to seek a valid appraisal.
Clinical testing of a product ready for marketing or already marketed is,
however, extremely difficult under `any conditions. The criteria available for
measuring a drug effect are often extremely vague and highly subjective. There
is no precise yardstick, for example, to determine whether or not pain is worse.
Furthermore, the `desires of both patient and investigator may color the inter-
pretation. Hence studies of this `type must be carried out under optimum condi-
tions by investigators who are equipped by training and facilities to carry out
such testing, and who use a protocol incorporating procedures that characterize
a well-controlled study. -If these condition's are observed, I. doubt that the results
are likely to be influenced many way. by subtle' ec:onomic pressures.
One suggestion that has been' made to prevent undue influence, of sponsor on
investigator is the establi'~hment of a central independent agency that would act
as a clearing-house in arranging for the testing of drugs. Under such an arrange-
ment drug testing for i'ts clinical efficacy would be, in `a sense, "triple `blind" in
that `the investigator and the agent's maker would be unaware of each other's
identity.
Such a central agency might be established under the jurisdiction of a corn
mittee in which pharmaceutical firms government and the AMA would have
adequate and satisfactory representation However the increased objectivity
and trustworthiness of drug testing procedures so attained would have to' be
balanced against the added expense and delays entailed if such a scheme were
implemented. Furthermore, I am. not sure that total "blindness" could be achieved.
Although. this `is a- pure "armchair" opinion, I doubt that such a clearing-house
is worth the effort provided that the conditions under which clinical tests are
carried out are reasonably well standardized along, the lines indicated in
t'he proceeding paragraphs.
In this connection I sould like to recommend that any specifications that the
government establishes for the control of clinical testing be not too detailed and
rigorous Observation of certain broad principles should be required but If
the regulations are too elaborate and rigid, the very investigators whom
one would like to `see at work at the task would shy away. Perhaps some honor
system such as the NIH has established with various medi-dal school could be
initiated, with the individual universities assumin.g responsibility for the trust-
worthiness of the drug studies carried out by their staffs.
The questio'n of fellowships, salaries, and general research support ~nay be
similarly answered. If funds made -available by the pharmaceutical industry
for such purposes are paid to educational or other non-profit institutions
through regular administrative channels, there is little chance that the donation
will distort the scientific efforts of any laboratory of indiviual Even if a dean
receives a huge sum of money from a certain drug firm he would not be well
advised to tell any of -its professors that they must find in favor of that firm's
PAGENO="0135"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4039
products. On the other hand, I would tend to disapprove of direct payment to
individual physicians who might. be `tempted to evaluate a drug in spite of the
limited investigational facilities that usually characterize the solo private
practice.
2. Retainer or consultation fees paid to professors by the drug industry
In this case, direct payments to individuals by drug firms does constitute a
theoretical conflict of interest. The problem, however, is' the same one faced by the
NIh in choosing its advisory bodies. Although an expert might himself be a
grantee of the Institutes, he must also' at times `be an advisor to the same Insti-
tutes, unless they would deprive themselves of his exceptional and perhaps
unique knowledge. Similarly, in matters pertaining to `the pharmaceutical in-
dustry, I don't. see how this industry can be prevented from seeking the best
advice it can obtain. These same men will be sought by government as advisors
and it is likely that they will also occupy major academic positions. The only
safeguard I can propose is that all consultants and advisors who are paid
for their services to drug firms be publicly Identified as employees of such firms.
3. Dependence of medical publications on income derived from drug advertising
A ye'ar's subscription to New Englasui Journai of Medicine now costs $10.00.
For students, interns, or residents-I.e., a medical trainee-the price Is only
$5.00. The actual cost of publishing and mailing a year's subscription Is close
to $30.00. What makes up the difference so that we can survive economically?
Advertising, and three-fourths of this Is pharmaceutidal advertising. The poten-
tial therefore exists that in our efforts to please a big advertiser we will (1)
accept and print advertisements: that contain misleading information and (2)
allow our editorial judgment to be warped, when we evaluate the acceptability
of `a manuscript for publication.
A number of safeguards against such threats can be erected by the respectable
medical journal. It can and does create its own advertising committee to
evalu~ate both the product and the "copy"-i.e., what the advertisement claims
for the agent. Such a committee, however, functions better in theory than in prac-
tice, Most journals cannot command the expertise necessary to cover the broad
range of pharmacology, As a result, a committee tends to operate unevenly,
with harshness toward some and leniency toward other products, harshness
being evident in the field of' the committee:' member's competence, and leniency*
in the areas about which: they:know' little. The advertising~: committee of:' The
New England Jo~urnai of Medicine for examp'e has benefitteci from having
experts in Infectious disease among its members For this reason antIbiotics
have been most carefully scrutinized. On one occasion, Indeed, the sharp-eyed com-
mittee found that an FDA approved package Insert, quoted In an advertisement,
was not u.p~to-date In tha:t It Identified lymphogx~anuloma venereum and trachoma
as virus disease (see appendix I), Toward gastrointestinal drugs, on the other
hand, the committee has been rather permissive.
Even if there were no variable of competence, evaluation of the propriety of
an advertisement is like trying to draw a fine line In loose and dry `sand, Re-
cently, for example, our committee rejected an advertisement because the
copy claimed that the penicillin-type agent had "unsurpassed bactericidal activ-
ity". The committee objected because they said, "the agent is like other peni-
cillins". Literally then there is nothing wrong with the word "unsurpassed", pro-
vided that the agent is as good as other penicillins, even if there are dozens
of others.
Another advertisement for a penicillin derivative occasioned unfavorable
comment by the committee because of the claim "no risk of tooth staining". The
committee pointed out that this statement, though true, was superfluous and mis-
leading, for penicillin-like agents as a class do not stain teeth. Again the state-
ment in itself is perfectly valid, but its implication is mlsleadng?
Sometimes the advertising committee objects to' advertisements on other
grounds. Recently a submitted copy contained the following lines:
"When bacteria proved wilder than children and cause a complicated upper
respiratory infection, you can choose no better antibiotic than X."
"Wild children are healthy children-and antibiotic X helps bring about cures
that are prompt and uneventful."
This copy was regarded as both undignified and meaningless~and hence unsuit-
able for the Journal. In another instance, a firm appropriately advertised an
agent as a prophylactic for a common illness'. Eventually we accepted this
advertisement, but acceptance was delayed for some time because the adver-
tising committee feared that physicians, in spite of the legimate claim in the
PAGENO="0136"
4040 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
advertisement, would use the agent not only to preven~t the illness but also
to treat ~t once it had started
In spite ocf the efforts ability and high standards of our advertising corn
mittee, the New Ertgland Jo*urna~l publishes material which pharmaceutical
houses subsequently, under FDA pressure, have to withdraw. A number of years
ago, I am sorry to say, we acce~ted and published advertising material ex-
tolling the now notorious agent MER 2. I can only conclude that advertising
committees are unevenly effective, but the reasons are operational, not moral.
Because of the recommendations, made by the advertising committee, and at
times for oth:er reasons, the Jowrnal rej~ected 14 new product drug advertisements
during the 2 years 1967-1O~8. During the same time 54 advertisements of this
type were accepted. During one volume of the Journal, that is., during the first
six months of 1968, the Journal published 26 text items dealing specifically with
drug actions, favorable and unfavorable. Six of these were major articles dealing
with the untoward effect of drugs. If someone sends us a letter that is critical
of a drug, or a drug advertisement, we do not hesitate to publish this provided
its point appears valid and informative Appendix II presents such a letter
It happens to question an advertisement which appeared 22 times in the Journal
it also was featured in other medical publications. We have not hesitated to
publish letters from snch critics of medicine as Mr. Morton Mintz.
On the other band, ~ this is not a one-way street. The Journal believes that all
sides should be heard. Hence we also published a reply from the drug manufac-
turer to the letter which criticized the advertisement (appendix III). Iii a
~orthcoming issue of the Journal we are printing a lett.er from another firm
objecting to a statement made: in one of our regular articles. Neither during my
~`elative brief tenure as editor, nor during the twenty years' tenure of my
distinguished predecessor, Dr. Joseph Garland, has, to the best of my knowledge,
any material either been suppressed or printed in an: effort to please the
advertiser. I cannot speak with firsthand knowledge concerning other medical
publications:, but I believe that o:ther respectable and standard medical journals
observe the same policy. .
It has been suggested that the Journal accept no drug advertising whatsoever.
This suggestion is based on the assumptiOn that our readers are indifferent to
pharmaceutical advertising, an unwarranted assumption in my opinion. In
addition, if pharmaceutical advertising were'. omitted, our subscription price
would be raised to at least $2500 Why not it may be asked since physicians
are well-to~do', and even residents thes:e days' make living wages.
These considerations lead me . to. th.e'...fOilowing conclusions:
(1) Economic pressures dictate. that `~ve continue to carry advertisements,
including adve'rtis'enients.o'f drugs.~ . .;. . .., .
(2) An individual journal cannot adequately~ evaluate the propriety and
accuracy of such advertising. Through ignorance and errOr, but not because of
venality, misleading advertisements will `at time's be~ included; and at other
times, basically proper' advertisements will be excluded.
(3) It is not realistic to expect business enterprises.tbat are actively competing
in a ëapitalistic society to impose upon themselves, the tradition and ethics of. a
profession. . : . .` .
(4) Legislative control of improper information or' advertising is extremely
difficult, particularly when fine semantic problems or questionable implications
are at issue. .
(5) The proper use of drugs in the final analysis rests with th.e physician,
and it is the physician who must be amply provided with broad and inclusive
information, with all sides represented, so that he may have the opportunity
of making a sound judgment. He must be' even more aware than he j5: that drug
advertisements:, or the statements: of detail men, like any other advertisement~
represent the prejudiced statements of an interested party advocating the virtues
of a product in the best terms possible. Rather than attemptin.g to restrain this
publicity of the advertiser, a more persuasive case can be made, I believe', for
incr~asing he publicity of the consumer. The danger of smoking has been em-
phasized for some time, but it is only recently, with increasing publicity, not
increasing knowledge, that the number of new smokers: seems to be increasmg
less rapidly than previously. Through proper publicity, with coas as well as
pros emphasized, the physician will be in a better position to decide whether or
not a drug is honestly advertised.
How can this be done:? Basically, I would favor a compendium listing, describ-
ing and evaluating all drugs that a patient may purchase. Eventually, this
might be a two volume affair devoted to prescription ad non prescription drug'~
PAGENO="0137"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4041
respectively. It is most important, however, that such a compendium be issued
under the auspices of a united, multi-partisan authority that is satisfactory to
the major parties concerned. Perhaps the new AMA. publication will satisfy
the need ; ~ do not know enough about it to discuss it. If it does not satisfy the
need, I believe a compendium! should be issued under the joint sponsorship of the
AMA, the Pharmaceutical Manufacturers' Association, the FDA, and the Amen-
can Phanmaceutical Association, possibly represented in a ratio of 2 :1 :1 :1.
Such a joint sponsorship is essential if the compendium is to be an acceptable
authority for all users.
Other devices also deserve consideration. Perhaps medical journals that accept
drug advertising should index the agents advocated with a bibliography of ap-
propriate references to the established and recognized medical literature. If no
such references could be provided because of limited or questionable documen-
tation, the absence of a citation should alert the physician that the agent in
question is of uncertain effectiveness or safety. Perhaps arrangements could be
made with Medical Letter to reprint the evaluations that appear in this publica-
tion A nunTher of such schemes could be tried with a two fold objective one
one hand they would not infringe on the right of a company to advertise and
praise its products but on the other they would present the physician with all
available information and opinions; so that he could be "misled" only if his
reading of a given journal were decidedly one-sided.
[`he crucial question of course is whether an individual practicing physician
has the time and the ability to make the necessary judgments especially since I
have indicated that journals cannot screen advertising properly, even with
committees. I believe the answer is "yes," because an individual physician
presumably uses only a limited, number of drugs to which. he adds, once in a
while, a new product. Before he does so, it should be his responsibility to check
on all the information he can, that provided in a compendium, that to be found
in the pages of his medical journals, and that provided by any consultant whose
advice he seeks.. The American Medical Association, I hope, would be willing
to emphasize this responsibility of the physician If his management of patients
is to be relatively free from outside interference-and I believe it should be
relatively free-this' freedom can only be sustained by the physician s determi
nation to keep himself well informed
May I submit briet comments concerning some of the other questions put by
Sen'itor ~ el~on
4. If doctors lend their names for articles and letters written by members of
the pharmaceutical industry, and these letthrs represent the opinions and state-
ments of such members and not of the doctors, I would term the practice
fraudulent.
5. Except if large holdings are involved, presumably an infrequent situation,
I doubt that ownership of stock in a drug company will influence either the man
carrying out an evaluation of a drug or the man prescribing it for patients. If
physicians hold stock in chemical or pharmaceutical firms, they often have multi-
ple holdings. Furthermore, a vast proportion of physicians probably have invested
in mutual funds.
6. Physicians obviously should not prescribe merely on the say-so of a detail
man. As I have suggested above, the pressures. by a detail man can be better
i esisted if measures are taken to provide physicians with better information and
if their responsibility in choosing drugs is vigorously publicized
7. The problem of "so-called independent giveaway sheets" would be taken
care of if all medical publications were required to provide full information-
for example, compendium, Medical Letter, or other evaluations as well as
advertisements.
May I conclude with a philosophic comment. Critics as well as admirers of
medicine have recognized that doctors are placed in a position that reciuires
unique trustworthiness. The relation of physician and . patient is such that an
unscrupulous doctor can exploit a patient's illness unmercifully; the same un-
scrupulous physician will exploit other opportunities such as drug testing To re
strain such practices by legal means is extremely difficult Fortunately the
overwhelming majority of physicians are not unscruplous. They do not order
unnecessary treatments or report dishonesty on the action of drugs merely for
economic gain. Some may sneer at the physician's claims of adherence to ethical
standards. but the care of the patient by the physician, as we know it now,
could not survive without a large measure of `trustworthiness.
If I am correct in this assessment, and I believe most of our population would
subscribe to it to a greater or lesser degree, then the more effective approach to a
PAGENO="0138"
4042 COMPETITIVE PEOBLEMS IN THE DRIJG INDUSTRY
correct use of drugs by physicians i.s through education rather than through leg-
islation. The average physician is not out to do the patient in, and if he has an
unconscious basis this is best controlled by providing him with the information
that he needs to make the best choice of which he is capable. His patients will not
benefit from a series of hard and fast rules, a set of do's and don'ts with respect
to a multitude of drugs. They will benefit if he is provided with the necessary
information, and, even more important, with the motivation to keep his education
up to date.
APPENDIX I
BRIEF SUMMARY FOR ERYTHROCIN, ERYTHROMYCIN, ABBOTT
INDICATIONS
For all infections susceptible to erythromycin; primarily, gram-positive cocci-
staphylococci (most strains), pneumococci and streptococci (including enter-
ococci). Also active against other pathogens, such as Corynebacterium, Hemophi-
lus, (Ylostridium, Nesseria, Treponema pa~flidum, the agents causing trachoma and
lymphogranuloma, venereum and Mycoplasma pneumonia,e (Eaton agent). When
practical the susceptibility of the pathogenic organism should be established.
Therapeutic levels should be maintained for 10 days in the treatment of strepto-
coccal infections to prevent rheumatic fever and glomerulonephritis. In localized
infections, antibiotic therapy does not obviate the need for local measures or
surgery whenever these are indicated.
CONTRAINDICATION
Known hypersensitivity to erythromycin.
PRECAUTIONS, SIDE EFFECTS
Side effects are infrequent. Occasionally mild abdominal discomfort, nausea
or vomiting may occur; generally controlled by reduction of dosage. Mild allergic
reactions (such as uticaria and other skin rashes) may occur. Serious allergic
reactions have been extremely infrequent; if encountered, appropriate counter-
measures (e.g. epinphrine, steroids, etc.) should be administered and the drug
withdrawn. Overgrowth of nonsusceptible organisms is rare. If this should occur,
withdraw drug and institute appropriate treatment.
APPENDIX II
[From the New England Journal of Medicine, vol. 277, No. 20, p. 10991
(Correspondence)
ADVERTISEMENTS OF ANTIBIOTICS
To the Editor:
In a recent series of full page color adveitisements carried in many journals
sections of fre~h tissue obtained from animals gii en large intramuscular injec
tions of lincomycin are shown as producing a small, but clear, zone of inhibition
on plates seeded with various bacteria. The statement "for antibiotic tissue pene-
tration" is juxtaposed. These advertisements stimulated us to conduct a simple,
short-term experiment that can be performed by medical students interested in
antimicrobial chemotherapy.
We wondered whether other antibiotics might also be shown to "penetrate
tissues" by this method and whether it would he important to consider variables
such as dose, time of sacrifice, species, test organism and route of administration.
We wish to report the first experiment.
A series of mice were given 1 mg of penicilin G, tetracycline, erythomycin or
hncomycin intraperitoneally and sacrificed at intervals The organs were rinsed
of blood, sliced and applied to a plate seeded with a staphylococcus sensitive to
all these drugs. The plates were examined after twenty-four hours' incubation at
37° C for zones of inhibition about the pieces of skin, muscle, liver, heart and bone.
Large zones were noted with all the drugs except lincomycin, which, as in the
advertisements, showed only a small, clear area about the tissue. Thus, we have
preliminary evidence that other antibiotics do "penetrate tissue" under the condi-
tions of this experiment.
The student who conducted this study is now a somewhat more sophisticated
PAGENO="0139"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4043
reader of advertisements. He cannot be satisfied with his own experiment, be-
cause many more questions can be raised. He will have to consider whether the
drugs penetrate into areas of abscess formation and, of course, examine some of
the variables noted above~. In addition, the significance of zones about tissues
will have to be critically compared with ability of the drugs to cure experiment-
ally infected animals and eventually man.
We hope that others may benefit from the message of this simple exercise.
CALVIN M. KUNIN, M.D.,
RIcHARD HUNTER,
University of Virginia $choot of Medicine.
CHARLOTTESVILLE, VIRGINIA.
APPENDIX III
[From the New England Journal of Medicine, vol. 278, No. 20, p. 1125]
(Correspondence)
ADVERTISEMENTS or ANTIBIOTICS
To the Editor:
Recently in this journal (New England Jo'urnal of Medicine 277:1099, 1967),
Kunin and Hunter commented on "Advertisements of Antibiotics." Lincomycin
was the subject of the particular advertisement that was discussed, and the pres-
entation involved "sections of fresh tissues obtained from animals given large
intramuscular injections of lincomycin * * **" The statement "for antibiotic
tissue penetration" was juxtaposed.
The fact of lincomycin tissue penetration was demonstrated by the inhibition
of microbial growth in the vicinity of the tissue sections. Only the fact of penetra-
tion was shown-without attempt to quantitate the amount of the antibiotic in
the tissue section or to make comparison with the tissue penetrating qualities of
other antibiotics. We have made such quantitative comparisons, however, of the
bone-penetrating characteristics of erythromycin, tetracyline and lincomycin
(Antirnicrobia~t Agents and Chemotherapy-1965, pp. 201-205), and as Kunin and
hunter suggest, these antibiotics and lincomycin do penetrate this tissue to the
extents reported. The fact of erythromycin and tetra:cyelin~ penetration of tissue
is demonstrated well in the long record of clinical effectiveness of these anti-
biotics. Lacking such a long clinical experience, a graphic representation of linco-
mycin's tissue penetration has been made in the cited advertisement.
Even only moderately sophisticated readers of antibiotic inhibition data and
photographs of zones of inhibition of microbial growth will recognize that the
area of inhibition is dependent on diffusion characteristics of the antibiotic mole-
cule, agar concentration of the medium, temperature of Incubation, sensitivity
of test organisms and so forth.
If more experiments are to be done as Kunin and Hunter indicate and quantita-
tion Is desired, these important variables are also recommended for consideration:
route of administration (intraperitoneal, as in Kunin and Hunter, or intra-
muscular, as in the subject advertisement); and dose (approximately 50 mg per
kilogram as in Kunin and Hunter or 25 mg per kilogram as in the subject
advertisement)
JOSEPH E. Gn~n~, Ph. D.,
KURT F. STERN, M.S.
Department of Microbiology, Upjohn Company.
KALAMAZOO, MICH.
EFFECTIVE JANUARY 1 1969 NEW ENGLAND JOURNAL OP MEDICINE
BOSTON. MASS. 02115
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PAGENO="0140"
4044 COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY
Pige One AIJGUST 1968
F.aster,e Weatern NEW ENGLAND JOURNAL OF MEDICINE
itepresentative: Representative: Publisher: THE NEW ENGLAND JOURNAL OF MEDSCINE
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S SPECIAL ISSUES No
6 EDITORIAL
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1 th b of the app t q I ty d ef 1 ss of th p d ct d the m f t p t t P op
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PAGENO="0141"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4045
CIRCULATION
15. CIRCULATION Jan-June 1967 Jan-June 1968
Paid 99,596 Paid 107,912
Comp. 370 Camp. 320
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the 8,300 members of the Massachusetts Medical Society. Also subscribing are approximately 13,000 medical students
who receive the Journal at the special rate of $5.00. The Journal is in its onrhundred and fifty-seventh year of publi-
cation, and is the oldest medical journal in the world today.
c. Breakdown of Circulation by Classz,lcaoiost of Reader: See "Classification Chart."
20. TERRITORIAL DISTRIBUTION: June 27, 1968
New England States East North Central States West South Central States
Connrcnicuc 2,053 Illinois 4,537 Arkansas 386
Maine 403 Indiana 1,121 Loassiana 861
Massachusetts 10,809 Michigan 3,321 Oklahoma 652
Ne-u HanTlpshire 446 Ohio 3,950 Texas 3,368
Rhode Island 493 Wisconsin 1,544
Vermont 400 5,267
-~ 14,473
14,604
Mountain States
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Colorado 1,075
Idaho 146
Montana 166
Middle Atlantic States East South Central Stales Nevada 105
New Jersey 2,947 Alabama 767 New Mexico 382
New York 13,181 Kentucky 937 Utah 373
Pennsylvania 5,738 Mississippi 372 Wyoming 64
Tennessee 1,248 -
21,866 2,831
3,324
Pacific States
California 9,794
Oregon 931.
South Atlantic States Washington 1,355
Delaware 159 Alaska 91
Piorida 2,138 West North Central States Hawaii 253
Georgia 1,386 Iowa 680
Maryland 3,389' Kansas 729 12,424
North Carolina 1,636 Minnesota 1,777 u.s. Territorien 2,057
Virginia 2,083 Nebraska 546 p - 8348
Washington, D.C. 1,220 North Dakota 151 g
West Virginia 525 South Dakota, 1-43, 16,129-
13,031 -6,203 Grand Total 1JO,152
PAGENO="0142"
4046 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
RATES
21. ISSUANCE:
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Mailing date, mail clacs, mailing cover: Monday, second class mailing, wrapper
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PAGENO="0143"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4047
MECHANICAL REQUIREMENTS
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Propared i,i accarda,zce ,shsh ,~eco~~is~ e:sdatioo of the Media Co,s,,,,s/ee, The Pharnsaceosicat Adrertisi,:,ç' Club, isis.
(Whereupon, at 12:40 p.m., the committee adjourned to reconvene
tomorrow, Thursday, December 1~, 1968, at 10 a.m.)
PAGENO="0144"
PAGENO="0145"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
THURSDAY, DECEMBER 19, 1968
U.S. SENATE,
MONOPOLY SUBCOMMITTEE OF THE
SELECT COMMITTEE ON SMALL BUSINESS,
Washington, D.C.
The subcommittee met, pursuant to recess, at 10:10 a.m., in room 318,
Old Senate Office Building, Senator Gaylord Nelson (chairman of the
subcommittee) presiding.
Present: Senator Nelson.
Also present: Benjamin Gordon, staff economist; and Elaine C. Dye,
research assistant.
Senator NELSON. The hearings of the Monopoly Subcommittee will
open.
We have two very distinguished physicians here this morning, Dr.
George Baehr and Dr. James Faulkner.
Before we commence, I would like to say that we know that we have,
in addition to these two distinguished physicians, a distinguished visi-
tor in the audience today, Dr. Frances Kelsey of the Food and Drug
Administration. The American public will be forever grateful to her
for her untiring efforts and devotion to duty which prevented a thalid-
omide disaster from occurring in this country.
Dr. Kelsey, despite great pressure from the drug firm, Richardson-
Merrell, refused to approve the drug because she was not satisfied with
the research work submitted in the New Drug Application. It is heart-
ening to know we have such public servants like Dr. Kelsey, who are
dedicated to protecting the public.
We are pleased to have you here as.a visitor this morning, Dr. Kelsey.
Our first witness is Dr. Faulkner, of Boston. Dr. Faulkner has a long
and distinguished record as a practicing physician and as a professor.
Doctor, your full statement, including youi biographical summary,
will be printed in the record. You may proceed however you desire. If
you think it is more economical to read your prepared text, you may
proceed that way, and if at any time you viish to elaborate on anything
that you have reduced to writing, please feel free to do so.
I trust that if some questions occur to us, you won't mind being
interrupted.
The committee is very appreciative of your appearing today to make
your contribution to these rather extensive hearings which we have been
conducting for nearly 2 years now We have had the privilege of having
~ number of distinguished members of the medical profession testify
before the committee, and we certainly welcome your testimony this
morning.
Go ahead, Doctor.
4049
81-280-69-pt. 10-i0
PAGENO="0146"
4050 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
STATEMENT OP DR. JAMES M. FAULKNER, CHAIRMAN, c!OMMITTEE
ON PUBLICATIONS, MASSACHUSETTS MEDICAL SOCIETY, BOSTON,
MASS.
Dr. FAULKNER. Thank you, Senator Nelson.
With your permission, I will read my biography and then proceed
with my statement.
Senator NELSON. Fine.
Dr. FAULKNER. I want to make it clear that I am speaking here
completely as an individual, not representing any particular institu-
tion or organization.
Mr. Chairman, my name is James Faulkner, from Boston I am a
retired physician and medical educator. I graduated from ~iarvard
Medical School in 1924, was intern in medicine at the Massachusetts
General Hospital and assistant resident in medicine at the Rockefeller
Institute and the Johns Hopkins Hospital. Up to World War II I
was in private practice in internal medicine and cardiology, and did
part-time clinical research and teaching for Harvard. I served in the
Medical Corps of the USNR for 4 years and was discharged as a
captain. After the war I went to Tufts Medical School as professor
and chairman of the department of medicine. From 194~7 to 1955 I
was dean of Boston University School of Medicine. From 1955 to 1960
I was medical director of Massachusetts Institute of Technology. I was
a member of the Council on Medical Education of the AMA from
1949 to 1960, of the National Board of Medical Examiners from 1956
to 1968, of the National Fund for Medical Education since 1959 and
president from 1964 to 1966. I was a member of the board of overseers
of Harvard College from 1958 to 1964. I have contributed about 80 ar-
ticles to the medical literature. Since 1960 I have been chairman of the
committee on publications of the Massachusetts Medical Society which
is responsible for the publication of the New England Journal of
Medicine.
In November, Dr. Philip R. Lee, Assistant Secretary for Health and
Scientific Affairs of the Department of Health, Education, and Wel-
fare sent a letter to physicians throughout the country calling their at-
tention to the Second Interim Report of the Secretary's Task Force
on Prescription Drugs and inviting their comments on it. In his letter,
Dr. Lee called particular attention to certain recommendations of the
task force, namely: that Federal support be given to improving the
teaching of clinical pharmacology or drug therapy at both `the under-
graduate and postgraduate level; that a journal of prescribing com-
pletely independent of the drug industry for support be established
to provide practicing physicians with "objective evaluations of new
drugs and reevaluation of old ones;" and, finally, that the Depart-
ment of HEW be authorized to distribute to all physicians without
charge a regularly updated compendium of all prescription drugs in-
cluding an indication of relative costs.
With these recommendations I heartily agree.
Senator NELsoN. May I interrupt a moment, Doctor?
Dr. FAULKNER. Yes, sir.
Senator NELSON. Dr. Lee recommended Federal support for the teach-
ing of clinical pharmacology-is this because it is necessary if the
PAGENO="0147"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4051
subject matter is to be adequately taught in the medical schools? I
don't know the present status of the teaching of pharmacology in the
medical schools and whether or not it is sufficiently emphasized. I
know that you and/or Dr. Baehr-
Dr. FAULKNER. I am going to develop that a little further on. Clini-
cal pharmacology, or therapeutics, as a discipline used to be taught in
the medical schools, usually by part-time practitioners of medicine.
Of course most of the faculty were part time 20 years ago2 but there
were members of the faculty who took a special interest in medical
therapeutics as opposed to basic pharmacology, physiological action
of drugs.
As the full-time system took over, more and more of the positions
in the medical school, the basic pharmacologists more or less pre-
empted the field, and the part-time teachers of clinical medicine be-
came fewer and fewer. So that the emphasis became much more on
physiological aspects of pharmacology, basic pharmacology, and less
emphasis on bedside therapy, ambulatory therapy, as well and the
actual practical application of the use of drugs. This, I think, has
become somewhat neglected in recent years.
Senator NELSON. Isn't that because those who decide policy for medi-
cal education in the school haven't considered it of preeminent im-
portance? Or is it because they don't have sufficient money? What
would Federal aid accomplish? If they don't teach it now as one of
the fundamental subjects, what would cause them to teach it if there
were some Federal assistance to do so?
Dr. FAULKNER. In recent years Federal aid has been very largely
for research and not for instruction, and this has increased the inter-
est in basic aspects of pharmacology and research in that field, with-
out concomitant improvement in the actual practical application of
the use of drugs.
The physician who is going to follow me, Dr. Baehr, is a magnifi-
cent example of the physician in practice who has been particularly
interested in the actual application of the use of drugs, but he is be-
coming a very rare type on the faculties of our medical schools.
Senator NELSON. Is it becoming generaly recognized in the medical
profession that the teaching of clinical pharmacology has been
neglected?
~Dr. FAULKNER. I can't say that it is recognized very generally as
yet. The medical schools are in the midst of tremendous changes in
curriculum now, and what will issue from it within the next few years
is very difficult to say, but I don't think this has been recognized
generally.
Senator NELSON. I believe that it was the Task Force's position that it
hadn't been given adequate emphasis. That is why Dr. Lee and the
Task Force recommended it, and I assume why you endorsed the recom-
mendation. Is it your feeling that if there were some Federal assistance
for the teaching aspects, as contrasted with research, that in fact the
medical schools would more quickly, more rapidly begin to teach
clinical pharmacology?
Dr. FAULKNER. I would hope that would be the case. I wouldn't
be able to say.
Senator NELSON. Is it that the profession, or those who manage the
curricula, just don't think it is that important? Is that the problem?
PAGENO="0148"
4052 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Dr. FAULKNER. .1 think it could be much more effectively done if the
teaching were concentrated at the postgraduate level I here, I think, is
no question but what it would be accepted, and you would find graduate
physicians who would be impressed with the actual problems that they
were up against in practice, and it would he much easier to develop
this kind of teaching which must be constantly changing with new
discoveries so that in every year there would be fresh subjects to teach,
it would be more effectively taught at that level than at the under-
graduate level.
Senator NELSON. When you say postgraduate, are you referring to
the practicing physician or to the intern?
Dr. FAULKNER. I am-well, both, but particularly the practicing
physician. It must be taught athoth levels.
Senator NELSON. And you would expect that if such a course were
available that practicing physicians would or could take the time to
take courses in clinical pharmacology?
Dr. FAULKNER. Yes, I think they could be made attractive enough
so that they would be interested. I think practicing physicians, when
they are given the opportunity of choosing whast they want to hear
at county medical society meetings and that sort of thing are very
apt to choose what is the latest treatment for this or that and are par-
ticularly interested in therapy.
Senator NELSON. But if you were talking about the suggestion of
Dr. Lee that support be given to improving the teaching of cliiflcal
pharmacology, that would mean more than occasional lectures, would
it not? Are you talking about a course at a teaching hospital or medical
school?
Dr. FAULKNER. Yes. I would strengthen the teaching of clinical
pharmacology, not necessarily by formal courses, as encouraging
people skilled in clinical pharmacology to participate in the clinical
teaching in the hospital, in the ward rounds and in the seminars that
are constantly going on, in the teaching hospitals.
Senator NELSON. Then you endorse the recommendation of the
Task Force that a journal of prescribing, completely independent of
*the drug industry for support, be established to provide practicing
physicians with objective evaluations of new drugs and reevaluations
of old ones?
I assume you are referring to what might be called a compendium
of all the drugs, Is that what you are referring to?
Dr. FAULKNER. Well, I think the compendium would be something
different. It might be something that is issued annually to bring it up
to date. But the journal would contain articles of current interest
of new drugs recently that have become available to keep the practicing
physicians abreast of the times without depending entirely on the
detail man and `the throwaway journals.
Senator NELSON I see So you are `thinking of a periodical
Dr. FAULKNER. Yes.
Senator NELSON. Didn't the American Medical Association once
have a periodical on new drugs?
Dr. FAULKNER. Yes, they did, and it was useful.
Senator NELSON. Have they started another?
Dr. FAULKNER. I believe they are starting one now. I haven't seen
it. But I believe they are starting one.
PAGENO="0149"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4053
Senator NELSON. So what you are recommending is a `journal which
would he available to all physicians and which would devote itself
exclusively to drugs and their use.
Dr. FAULKNER. Yes. sir.
Senator NELSON. What part of that function does the Medical Letter
now perform?
Dr. FAULKNER. The Medical Letter I don't think has a wide enough
circulation, for one thing.
Senator NELSON. That is the issue `that has been raised a number of
times, something like 15,000 circulation.
Dr. FAULKNER. Yes.
Senator NELSON. Then are you referring to a journal that would go
free to all physicians? This one, the Medical Letter, is subscribed to
and widely praised by the medical profession, `at least in the testimony
before this committee over the past years. Two questions occur to me.
Is there any reason to believe that a journal such as you refer to would
be `more widely subscribed to and, two, does the Medical Letter seek to
accomplish the same purpose that you recommend a journal for?
Dr. FAULKNER. I think t'he Medical Letter substantially seeks the
same purpose, but perhaps a journal designed to go to the practitioners
of medicine across the country could be livened up and made more
appealing to the perhaps casual reader. I think it would have to be
subsidized in large part. It probably would be better to charge some-
thing for it, hut I doubt if it could be, it would be, popular enough
to be subscribed to by the majority of physicians.
The problem is that it is the ones who need it most who would not
subscribe to it. Maybe it would be worthwhile to subsidize it corn-
:P~t~y, just as the so-called giveaway journals are subsidized by the
pharmaceutical industry.
Senator' NELSON. Do I understand that the reason for' the recom-
mendation by the Task Force, and' your endorsement of it, is the belief
on your part that the objective information, available to physicians on
the use of drugs tothy, is inadequ~te ~
Dr. FAULKNER. Yes, it is not readily enough available to them. If it
came on their desks periodically, I' think it would be availed of mu,ch
more than it is now. " `
Senator NELSON. And then in the last sentence of the recommenda-
tion of the Task' Force, with which you agree, was the regularly up-
dated compendium on all prescription drugs. Could you suggest to the
committee w'hat that compendium should' i'nclude, how it might be
designed? ` ` `
The Food and Drug Administration appeared before the committee
recommending a compendium that would include all drugs. Some
people have raised the question, as `a matter of fact the Pharmaceutical
Manufacturers Association, I believe, that that would be an unwieldy,
mas~ive document. The FDA doesn't think it would. What would you
recommend about a compendium?
Dr. FAULKNER. I am not familiar `enough with the field to answerS
that question, Senator. I don"t know how large such a compendium
might be. It might have to be cut down to reasonable size to make it
acceptable.
Senator NELSON. You may proceed, Doctor.
PAGENO="0150"
4054 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Dr. FAULKNER. With these recommendations I heartily agree.
It is my opinion that medical education has failed to grasp the
significance of the vast proliferation of new drugs which has taken
place over the lust couple of decades. When the number of effective
drugs on the market was small, it was possible for a physician with a
good grounding in basic pharmacology to make a reasonably intelli-
gent choice from the drugs available in writing a prescription. Now
the practicing physician finds himself obliged to choose between a
bewildering array of drugs for which competing claims are made
and more often than not he finds himself not only ill prepared to
make correct judgments but at a loss to know where to turn for
unbiased information.
A factor which has to be taken into account in any discussion of
the teaching of medical therapeutics in recent years is the increased
ratio of full-time teachers in the faculties of the medical `schools.
Relatively few are engaged in private practice except as consultants.
Their skill with drug therapy is apt to be highly specialized. Perhaps
the time has come to revive comprehensive medical therapeutics as
a respectable part of the clinical curriculum. At the undergraduate
level this might be more effectively taught by a physician whose
practice was not limited `to a narrow specialty.
Another factor which has entered the picture is the hi'gh cost of some
of the new drug preparations. Themedical student and the practitioner
shoul'd have readily available to them an `authoritative reference book
describing `all the prescription drugs and their relative costs. The
compendium recommended by the task force would fill this important
unmet need.
It is indeed deplorable that so much of what the medical student and
the practitioner learn about drug therapy come's to them from pharma-
ceutical firms who are actively promoting their own produ'cts. The
hlam,e for this situation, it seems to me, must rest in large part on
the failure of medical educators to int~re'st `themselves in therapeutics
as such. Certainly the average medical graduate finds himself ill
equipped to make informed judgments regarding the relative merits
of the countless prepara'tions available to him.
Mr. GORDON. Dr. Faulkner, may I interrupt at `this point?
As it: is now, "very few' studies are made of the relative merits of
drugs. Very few drug manufacturers, as 1 understand it, are willing
to `sponsor such studies. The FDA requires a showing only of efficacy
and safety, not of relative efficacy and relative safety.
How do you propose we finance such studies?
Dr. FAULKNER. I would think this is a field for research that may
be financed by any funds available for valid clinical research, com-
paring one drug with another, and this might `be financed by foun-
dations, `by NIH, or by any other neutral source of funds.
It is quite understandable that under `the circumstances .the drug
houses would rush to fill the void in medical education by bombard-
ing ~`the physician with direct mail advertising, throw-away maga-
zines, samples and detail men, not to mention supporting most of the
professional medical journals.
If the drug houses have more or less preempted the area of medical
education dealing with drug therapy, the appropriate approach to
PAGENO="0151"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4055
the problem is for the medical educators to meet them on their own
ground. If physicians have been unduly influenced by the claims of
the drug houses it is not because they are particularly gullible. Physi-
cians are trained to be critical of evidence and if they are given all of
the evidence can be expected to make reasonably sound judgments.
They are getting one side of the case superbly presented by the drug
houses now. Thanks to the Food and Drug Administration the claims
of the drug companies can now be accepted as true. However, it is
not the whole truth and the practitioner must be given reliable infor-
mation which will allow him to make comparative judgments of
potency and price of the drugs available to him. This is a matter of
continuing education for every physician in the country-a job which
will require the resources of the Federal Government and the dis-
interestedness of the Department of Health, Education, and Welfare.
Senator NELSON. May I interrupt, sir. You say: "thanks to the
Food and Drug Administration the claims of the drug companies
can now be accepted as true," but not the whole truth. I assume one
of the things you are getting at is that there are in the marketplace
a large number of compounds all of which have about the same effect,
and are used for the same purpose. The Food and Drug Administra-
tion has the authority, and attempts conscientiously to exercise it, to
prohibit the specific misrepresentation of the use of the drug. So
whereas a company may state truthfully what a drug does, at the
same time there is no presentation to the physician that there may be
a half dozen other drugs produced by a half dozen other companies
that have the same effect, some of which have not only the same
quality but same effect, and some of which may be much cheaper; is
that what you are talking about?
Dr. FAULKNER. Yes, exactly.
Mr. Chairman, in your letter inviting me to appear before your
committee you listed a number of specific ethical questions which
the Monopoly Subcommittee would like to explore. With your per-
mission, I shall present these questions and my own individual re-
action to them, particularly as they involve ethical implications,
possible conflicts of interest and professional responsibility in the
following situations:
1. When doctors lend their names for articles and letters written
by members of the pharmaceutical industry.
I regard it as dishonest for anyone to lend his name as an author
to an article or letter not written by himself.
2. When dOctors own stock in drug companies whose products they
are evaluating.
A doctor who evaluates the drug of a company in which he owns
stock cannot avoid the suspicion of bias even if the financial relation-
ship is made known. If he does not reveal his stock ownership he is not
being honest.
3. Whether ownership of stock in a drug company can influence
a decision to prescribe in the first place, and what to prescribe in
the second place.
I think it would almost never influence a decision to prescribe but
might influence the choice of a drug and, therefore, I regard it as
an undesirable practice.
PAGENO="0152"
4056 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
4. When doctors are paid directly by a drug firm to evaluate its
products.
I think my good friend, Dr. William Bean, puts it too strongly
when he writes, "The physician who is in the pay of pharmaceutical
manufacturers is in no position to keep public confidence in his objec-
tivity." A physician's reputation with his peers is based on the quality
and integrity `of his work rather than on the source of his income.
Much sound clinical research has been done by physicians in the pay
of pharmaceutical houses. However, when such work is published it
is desirable to include a footnote to the effect that the work has been
supported in whole or in part by a drug firm. This is an honest
disclosure which can alert the reader to any possible bias.
I thmk I can add here that this is perhaps not as simple as it sounds.
So many articles have multiple authors, sometimes four or five; each
of whom have a different source of support, and this becomes a little
complex.
5. When influential doctors or pharmacy educators, particularly in
high academic positions, are large stockholders and serve as policy-
setting members of boards of `drug corporations.
Since these men are in the position `to mold the attitudes of other
doctors and to make policy decisions in key medical and pharmaceu-
tical organization's, might there not be a conflict of interest here?
What are the implications when `doctors and pharmacy educators do
not make known their industry affiliations?
I can speak here only from the point of view of a medical educator
to whom the principles of medical ethics apply. I cannot speak for
the pharmacy educators. I share the view of many but not `all members
of the medical profession in feeling that it `is unethical for a physi-
cian to take out a patent on a new drug for his own benefit. A logical
extension of this principle makes it unethical for a physician who
is prescribing drugs to profit from the sale of drugs patented by
others. It is, therefore, in my view particularly undesirable for a
medical educator who should exemplify the highest standards of
medical ethics to be getting a significant portion of his income from
the profits of drug companies It is positively reprehensible if such a
financial dependency on the drug industry is not made known.
6. When promi'nent professors receive regular retain'er fees from
the drug industry for consultation while simultaneously advising Gov-
ernment or private agencies `on matters of policy which c'an severely
affect drug firms' products.
I believe that collaboration `between drug houses and medical pro-
fessors has not infrequently resulted in important `advances in medi-
cine. I would not condemn, `out of hand, the practice `of drug houses
paying retainer fees to medical professors if the relationship is made
public including the nature and `amount of services rendered.
A medical professor is on safer ethical gi ound if his financial reli
tion ship to the `drug house is in the form of recompense for specific
services rendered `in the form of consultation or research.
7 When medical organizitions and pubhcations-nationil, local,
and student-are largely dependent on income from industry
advertising. .
No organization which purports to represent the medical profession
should allow itself to get into the position o'f being largely dependent
PAGENO="0153"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4057
on income from drug advertising. It is difficult for an organization in
this position not to allow its policy to be influenced by considerations
which may not be in the long-term interest of the pulblic and the medi-
cal profession.
The medical publications of this country show a complete spectrum
of dependency on drug advertising, ranging all the way from the
throwaway journals some of which include well-edited text of high
quality, to strictly scientific journals containing no advertising
whatsoever.
There has also been `a wi'de discrepancy in the quality of the advertis-
ing in the different journals. The best journals screened their advertis-
ing for accuracy long before the Food and Drug Administration
began to enforce their stand'ards !on all, and one could make a judg-
ment as to the quality of `a journal by the reliability of its advertising
claims. Now, the better journals `which do accept advertising tend to
limit it in amount, to restrict it to the front and back sections, never
interleaving it with the body of the text and to adhere to certain
standards of good taste.
It is undoubtedly true that just as there is `a complete spectrum of
dependency on drug advertising among the medical journals, there is
also a spectrum of reliability on their textu'tl matter There is a gen
eral cQrrelation between. the two, but not an exact one.
Senator NELSON. May I ask a question here?
On page 6, at the beginning of your statement on advertising, you
state that no organization which purports to represent the medical
profession should allow itself to get into a position of `being largely
dependent on income from drug advertising. I don't have the figures
but I believe that some years back it was disclosed that the Journal
of the American Medical Association received some 50 percent of its
income from advertising Do you include them-is your statement heie
critical' of that amount? Would you term that `being largely dependent
on the income from drug advertising?
Dr. FAULKNER. Your statement is that t'he American Medical Asso-
ciation itself got 50 percent of its income?
Senator NELSON. I believe the JAMA.
Mr. Gordon says that it is the American Medical Association which
derives about 50 percent `of its income from drug advertising.
Dr. FAULKNER. This gives me great ,concern.
Senator NELSON Mr Gm don thinks it is about 50 percent, in any
event We will want to recheck to be positive about it and correct the
record if that is not correct, but he states that that is his information,
that it is about 50 percent of the support of the whole AMA itself,
not just the pithlication of the JAMA.
Dr. FAULKNER. In my opinion, this is a highly undesirable situation.
Senator NELSON. What about the journals which are sometimes called
throwaways, those which `are totally dependent upon advertising-in
other words, there is no subscription price paid. `They go to all mem-
bers of the profession. T'hey depend solely upon advertising. I believe
it w'is Dr O'Brien, who said in evaluating this situation, that the
entire contents of the throwaways ought to be consi'dered advertising.
The significance of that, of course, is that if it is considered advertising
it would be subject to the control of the FDA.
PAGENO="0154"
4058 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Do you have any opinion about those which are totally dependent
upon advertising?
Dr. FAULKNER. I would agree that the entire content of such jour-
nals should be subject to the same regulations that apply to the overt
advertising matter in these journals.
Senator NELSON. In other words, all the written material, whether
it is in the nature of an ad or an article, should `be considered advertis-
ing, is that what you are saying?
Dr. FAULKNER. From the point of view of making claims for drugs,
yes.
Senator NELSON. Go ahead, Doctor.
Dr. FAULKNER. Rather than to attempt to impose restrictions on the
amount of advertising, I would favor taking positive steps to provide
the practitioner with up-to-date information about drugs which would
act as a counterpoise to the limited and strongly biased literature put
out by the `drug companies. I believe the doctor should be given the
opportunity to form his own judgments about drugs on the basis of all
the evidence. On the other hand, I don't think advertising should be
permitted to hide behind a cloak of pretended objective presentation.
A most nefarious practice utilized `by some of the purely advertising
journals is to plant articles `whjch purport to be scientific evaluations
of new drugs and which `are, in fact, promotion. `Claims made in such
articles are not subject to the control which the Food and Drug Ad-
ministration has over straightforward `advertising matter. I hope action
can be taken to bring such surreptitious advertising under control.
8. The implications for the medical profession `and the public when
the so-called independent giveaway sheets and journals, which are
e'tsy to read and subsist entirely on drug advertising, are becoming a
factor of some importance in the physicians' education.
I reg'ird it `ts deplorable that practitioners of nieithcine receive~ so
much of their information regarding' new drugs' from the giveaway
journals. The drug companies have simply moved into a vacuum here
and the busy doctor seldom has available an alternate source of infor-
mation. Every effort must be made to get good reliable up-to-date
information on all new drugs to the doctors in their offices. it may
not be~ as eye appealing as some of the drug handouts, but I think it
will be well received.
9. When many physicians accept fellowships, salaries, and research
support directly from the drug industry
I do not see anything inherently `improper in such arrangements as
long as they are carried out openly. A good deal of excellent research
h'~s been carried out in medical schools with drug industry support
Ideally, research supported entirely or in part `by `drug company funds
should have an `acknowledgment to that effect attached to the published
articles resulting from the research.
10. When many physicians base their prescribing practices, to a
large extent, on information supplied them by industry salesmen,
detail mcii and other commercial sources.
Senator NELSON. Doctor, may I interrupt for a moment?
From 1941 to 1955, from your biographical sketch, you were `dean
of the Boston University School of' Medicine and from 1955 to 1960
medical director of the Massachusetts Institute of Technology, then
PAGENO="0155"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4059
one of the directors of the National Fund for Medical Education since
1959.
We had testimony yesterday from Dr. Lowinger of Wayne State
University Medical School in which he discussed the same subject
matter and responded to the same question. We raised the issue of what
cost, what percentage of the cost of research did the pharmaceutical
companies pay in the research that he did, and he responded that they
did not pay the cost of his salary, did not pay the so-called overhead
cost -for use of the facility. They did pay some other costs, includm
the technicians, and so forth. I am contrasting this with the researc
costs assumed by NIH for research done for them in graduate schools,
or the National Science Foundation for research done by them for the
military, in which they cover costs of the time invested by the re-
searcher, overhead cost of the facility, and so forth.
In .any event, the situation that Dr. Lowinger presented is one in
which it appeared that the school itself was, in fact, not receiving full
cost of the research they did, which ended up in a situation in which
the university was in fact subsidizing the cost of the research. The
company was getting the research without paying the full cost. It that
a typical circumstance? Do I state the question clearly enough?
Dr. FAULKNER. Yes. I haven't had enough recent experience in this
problem as it affects a medical school. My previous experience has been
a good deal the same as the doctor from Wayne State. The support
has been partial. It was paying a salary for a technician and not often
in the form of comprehensive grants that covered all ~xnenses.
However, often it was work that would have needed to be done. It
wasn't particularly-it might have interested the pharmaceutical com-
pany but was not initiated by them.
In general, I have not::been impressedwith the largesse of the phar-
maceutical companies in supporting research in the medical schools.
Senator NELSON. From observations I made at our university when
I was Governor, it seems that all the larger universities were very
pleased to have the opportunity of a research contract with NIH or
the National Science Foundation or HEW. One, of course, because
they would be interested in the subject matter and it would help induce
scholarships at the universitie~, and, two, because the total cost was
paid by the contracting agency, including the overhead costs of the
institution. -
What is the explanation, in your judgment, of this relationship that
Dr. Lowinger referred to from his relatively recent experience, I think
through 1966, or thereabouts, and your own. What is the explanation
of this relationship, how did it develop this way instead of the way the
National Science Foundation, NIH, and so forth, may deal with the
universities?
Dr. .FA~KNER: Well, my impression is that the drug companies have
been interested in really supporting studies which had a practical
bearing on their own problems, and were less interested in giving broad
support to basic research, although I think there is a great deal of
van ation.
I know of one drug company which supported the complete salary
of a man who was in a local hospital in Boston, attached to one of the
medical schools over quite a period of years, absolutely no restrictions
whatsoever on what he did.
PAGENO="0156"
4060 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Senator NELSON. Just any kind of research he desired in the phar-
maceutical or drug field?
Dr. FAULKNER. Yes. He was a biochemist.
Senator NELSON. Did he have any relationship in reporting results
directly to the company?
Dr. FAULKNER. He sent copies of his reprints to the company.
Senator NELSON. His research was public information?
Dr. FAULKNER. Yes.
Senator NELSON. Go ahead, Doctor.
Dr. FAULKNER. The problem posed by the growing dependence of
the medical practitioner on the itinerant drug salesman for inform't
tion on the new drugs is to offer more complete and more reliable in-
formation to all practicing physicians. This could be accomplished by
distribution of a Journal of Prescribing and the periodic issuance of
a compendium of drugs as recommended by the task force.
11. When many physicians prescribe dangerous drugs for nonindi-
cated purposes.
For example, during the past year a highly dangerous drug was
prescribed by doctors for 3.5 to 4 million people. Yet, testimony from
eminent medical authorities who appeared before the subcommittee
indicated that no more than 10,000 people in the United States should
have received it. What explanation can be found for this?
It is a sad. reflection on the medical profession that this drug, pre-
sumably chloramphenicol, continues to be prescribed for a wide variety
of minor infections in spite of the widely advertised risk of serious
blood dyscrasias resulting from its administration It apparently
achieved great popularity before its dangers were appreciated a.nd
practitioners who have not had direct experience with its toxic effects
have not been sufficiently impressed by the statistics, which. came out
later, certainly there `has been no dearth of literature on the subject.
Perhaps the time has come for hospital staffs to put this drug on a
restricted list to be prescribed oniy after consultation with an intern
ist and a justification for its use written into the hospital records
12 When doctors, actijig as purchasing agents for the consumer,
prescribe drugs without adequate knowledge of the cost of these drugs
relative to other drugs which have the same action
I am afraid that medical educators have generally ignored this sub
ject as too mundane for their consideration. Certainly medical students
should be made aware that there are discrepancies in prices that need
to be taken into account and it would be highly desirable for every
physician to have: at his elbow, a compendium of all available drugs
with their prices
Mr Chairman, your committee has accumulated plenty of evidence
that the present. system of evaluating the effectiveness of new drugs
is unsatisfactory Claims are made based on subjective evidence, on un
controlled experiments, and often by biased investigators. The Food
and Drug Administration with its limited staff has difficulty in mak
ing prompt judgments in some instances where there may be a wealth
of published material but a dearth of well controlled data. Perhaps
confusion could be avoided if the `clinical testing of all new drugs were
made the responsibility of a top level group of experts representing
both the Government and the pharmaceutical industry. The group
PAGENO="0157"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
4061
would establish procedure for testing, select panels of qualified indi-
viduals to evaluate new drugs on a completely objective basis and
make appropriate recommendatioIis. The operation would be funded
by the pharmaceutical industry on a cost basis.
Such an arrangement would go far toward insuring an accurate
appraisal of new drugs in the beginning and make unnecessary much
of the reappraisal of drugs which has proved both costly and con-
fusing.
Senator NELsoN. Thank you very much, Dr. Faulkner for your most
thoughtful statement.
I wonder if Dr. Baehr would like to come to the witness table at
this time. Dr. Faulkner, if you would not mind staying where you are,
perhaps you both may wish to comment on some of the questions that
are raised.
Dr. Baehr?
STATEMENT O~ DR. GEORGE BA~KR, ~HAiRMAN, PUBLIC HEALTH
COUNCIL OP THE STATE OF NEW YORK, AND DISTINGUISHED
SERVICE PROFESSOR, MOUNT SINAI SCHOOL OP MEDICINE, CITY
UNIVERSITY OP NEW YORK
Dr BAEHR Senator, I shall skip the biographical data with which
you are fam~liar,~ because it is included in the~ statement that I sub-
mitted.'
Senator NELSON. Doctor, I think we will just take a 3- or 4-minute
break to allow the reporter a little time, if you don't mind
(Brief recess)
Senator NELSON Our next witness is Dr George Baehr, chairman
of the Public Health Council of the State of New York, a member of
the Board of Hospitals of the City of New York, and distinguished
service professor at the Mount Sinai School of Medicine of the City
University of New York.
Dr. Baehr, the committee appreciates very much your taking the
time to come here today. Your statement as well as the biographical
sketch will be printed in toto in the record, and you may proceed to
present your statement as you desire.
If you wish to extemporize from it, elaborate on it at any stage,
feel free to do so.
Dr BAEHR I should like to read the statement and then from time
to time with your permission introduce some exhibits to support some
of the statements that I may make
Senator NELSON. Fine.
Dr. BAEHR. I shall begin by saying that during many years of prac-
tice, I have served as consultant to many local physicians and have
been bewildered by the enormous number and variety of brand-named
drugs which they prescribe It is what has been derisively called poly
pharmacy and today this practice has become almost the rule
For example, a few days ago I was consulted by a patient who took
out of her bag eight different medicines that she was taking, not one
of which was indicated
1 See statement beginning at p. 4070, infra.
PAGENO="0158"
4062 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Senator NELSON. Not one of which was indicated?
Dr. BAEHR. Yes. She had had the Hong Kong flu, mild type, and
her doctor had started to treast each symptom with a different medicine,
including a drug which is totally ineffective in controlling a viral
infection; namely, tetracycline, an antibiotic which has no effect upon
virus infections.
The result was that the disease from which she ~ as suffering at the
time she consulted me was caused by the medication she had been tak-
ing. She had what is called aphthous stomatitis, ulcerative lesion in
the mouth, and lesions in the colon giving her distressing bowel dis-
turbances. It may take months before she recovers from the effects of
the drug which'wasn't indicated.
Senator NELSON. Is this, in your experience, a common occurrence?
Dr. BABUR. Exceedingly common.
Senator NELSON. Exceedingly common?
Dr. BAEHR. Exceedingly common.
The prescribing of expensive brand-named drugs to the exclusion
of their generic equivalents has been fostered by the pharmaceutical
industry through its 15,000 or more detail men who visit physicians'
offices and also by retail pharmacists themselves. Both have been spread-
ing the false gospel that generic preparations are universally unreli-
able and that brand names are a guarantee of reliability.
There are retail druggists in New York City who do not stock any
generic drugs on the excuse that they are generally unreliable. A New
York State law, quite properly, forbids a druggist to dispense a
generic equivalent when the physician specifies a brand-named pre-
paration. Paradoxically, however, the State law permits a druggist
to substitute a brand-named drug when a generic drug is specifically
prescribed by the physician-although it may mean 10 times the
retail price and 10 times the markup profit tO the druggist. When the
physician specifies a generic drug, neither he nor his patient is protected
from substitution.
The consultant experts of the Medical Letter have made a compara-
tive study of some of the most frequently used drugs purchased by them
in the marketplace under their brand names and, also, under their
generic equivalents. They found that the brand name is not a guar-
antee that the preparation meets required U.S. Pharmacopeia
standards.
Senator NELSON. Doctor, I notice that you were formerly director
of medicine and clinical research at the Mount Sinai Hospital in New
York and clinical professor of medicine at the College of Physicians
and Surgeons, Columbia University. In Mount Sinai Hospital, were
generic drugs used?
Dr. BAEHR. They have been for some years. A formulary containing
a list of generic drugs and brand-name drugs that are considered re-
liable from the evidence within the hospital and from evidence of
other reputable institutions are listed in the hospital's drug formulary,
and corrected, kept up to date, from month to month. The medical
staff of the hospital has agreed that if they can only remember a brand
name but have no objection to the dispensing of a generic equivalent,
the hospital's pharmacist has the right to dispense the latter. If they
want a brand-name drug for some special purpose they can have it.
PAGENO="0159"
COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY 4063
They are not denied the use of it, but unless they specify that they
want it, a generic equivalent is dispensed.
This is the practice in many good teaching hospitals. I think New
York Hospital in our city was the. first to adopt a hospital formulary.
Hospitals have saved at least 50 percent of the cost of drugs used in
the hospital and in their outpatient services. The hospital staffs have
been encouraged to distinguish between effective generic preparations
which are purchasable at lower cost, and those brand-name, drugs
which must be used. They also learn to appreciate that the brand name
alone is not a guarantee of reliability, but is a guarantee of much
higher cost.
Senator NELSON. Do you have any knowledge of what percentage of
the drugs dispensed at Mount Sinai, while you were there, were generic
drugs?
Dr. BAEHR. I cannot answer your question. In my early days, the
profits of the pharmaceutical industry were made largely through the
over-the-counter sale of patent medicines, but in recent years the
major share of the profits of the pharmaceutical industry is derived
from indoctrination of the medical profession in regard to the prescrib-
ing of brand-named preparations.
Most teaching hospitals have a drug formulary of their own, and
compare it with the formularies of other hospitals. They usually have
a committee on pharmacy and therapeutics which determines the
drugs included in the formulary. This assures the medical staff that
the quality of a generic drug included in the hospital's forrntiiary has
been passed upon by the committee on pharmacy and therapeutics of,
the hospital.
Senator NELSON. `Does Mount Sinai purchase its own drugs direct or
does lit have another purchaser who purchases for it?
Dr. BAEIIR. Some are purchased directly from the manufacturers
and some through an intermediary distributor. I think that is the
case in most hospitals.
Senator NELSON. How does the pharmacy and the formulary com-
mittee assure itself that the drugs `being dispensed meet USP standards
and N.F. standards, do they assay these drugs to see from time to time
that they do meet the standards?
Dr. BAEHR. In part they depend upoil an assurance from the distribu-
tor or from the drug firm that they meet IJSP standards. But they
also rely upon a constant survey of the literature by the hospital's
committee on drugs, upon the Food and Drug Administration, and
upon the Medical Letter. The Medical Letter has played a very
important role in guiding institutions and individual physicians in
the use of drugs that are dependable and, if possible, of low cost.
Senator NELSON. I take it then that the experience of a hospital `and
the physicians in the hospital have been as satisfactory with generic
drugs as with brand-name drugs?
Dr. BAEHR. I can reply affirmatively with a few reservations. There
are some generic preparations that are not purchased because they may
not be packaged in a form regarded by the committee as reliable as
the brand-named equivalent
The staff experience with `all drugs is watched by the committee.
Any untoward effects must, by rules of the medical board of the
hospital, be reported promptly to the commititee for investigation.
PAGENO="0160"
4064 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
From month to month drugs in the formulary may be eliminated and
new ones added as they prove to be reliable in the experience of the
institution. The chairman of any departmental specialty may also
request the inclusion of a new drug for temporary trial by the staff
of his clinical department.
Senator NELSON Did I understand you to say that by the use of
generics the hospital has been able to reduce its drug costs by about
50 percent?
Dr. BAEHR. Yes; I think that is true of most hospitals that have
adopted a drug formulary.
Senator NELSON. Thank you.
Dr BAEHR May I say that the Medical Letter has proved to be
exceedingly valuable in the education of physicians who have used
it. When its publication was started without subsidy by the pharma-
ceutical houses or advertising, I considered it to be so important that
I subscribed through my organization-Health Insurance Plan-to
a thousand subscriptions The Medical Letter has been distributed
since that time to a thousand physicians who provide medical serv
ices to 780,000 New Yorkers enrolled in the Health Insurance Plan
of Greater New York.
Now subscriptions to the Medical Letter have risen to about 20,000,
but it still does not reach the vast majority of the medical profession
who could profit by it.
Incidentally, I would like to call your `ittention to the fact that it
has been reprinted in several foreign countries, such as England and
Holland, where it has been distributd free by the government.
Senator NELSON. Some time earlier when Dr. Faulkner was testi-
fying, I said the circulation was about 15,000
Counsel corrects me and says that the circulation of the Medical
Letter, as he understands it, is now about 35,000 to 40,000.
Dr. BAEHR. The unnecessary prescribing of brand name drugs is
fostered by the distribution to physicians of free samples and persua-
sive literature through thousands of detail men and by hundreds of
free magazines published by pharmaceutical firms to encourage the
use of their innumerable products Their use is also encouraged by
voluminous advertising in virtually all reputable medical journals
A recent issue of the weekly Journal of the American Medical As
sociation devotes 85 pages to text and 186 pages to such advertisements
I would like at this point to introduce an exhibit, the Journal of
the American Medical Association, November 18, 1968 The lead
article, the most conspicuous place in the journal, is given to a paper
entitled "The Generic Inequivalence of Drugs." 1
The drug tolbutamide, which is used in the treatment of diabetes
and is sold under the name of Orinase by the Upjohn Co, w'ts tested
by an employee of the company In this article the results of a test on
20 prisoners is reported, which revealed that tolbutamide in the way
it is ordin'irily sold by the Upjohn Co, is compounded with a gum
like substance, so that it holds its form, but also acts as a dispersing
agent, so after it reaches the upper gastrointestinal tract it is liberated
`ind can be promptly absorbed
1 See article beginning at p 4071 infra
PAGENO="0161"
COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY 4065.
When they reduced the gumlike ~ubstance, which is inert, to half
that amount, the tolbutamide was not dispersed as promptly, and its.
effect upon the blood sugar of normal prisoners was not as good as
with the cQmmercial preparation.
The article is given conspicuous place as the lead article, although
it concluded with the statement:
The ideal criterion for establishment of therapeutic equivalence is trial of
comparative efficacy in appropriately disease-afflicted patients. Yet they did
not try it in a dis'ease~afIlicted patient, but only on 10 normal prisoners. They
then admit: This is a concept probably not feasible in the context of today's
clinical research methodology and standards of ethical medical research. The
medical world is left with drug availability as the present most sensible and
feasible way of establishing generic equivalence of drugs.
This article is obviously designed to foster in physician's minds the
belief that they cannot depend on generic drugs. In the same issue of
the Journal of the American Medical Association there follows an
editorial comment on the article by the Upjohn Co., entitled "Generic
Drugs and Therapeutic Equivalence." 1 In other words, from this one
instance of pseudo scientific research on normal persons, the editorial
takes the liberty to generalize about generic drugs and their thera-
peutic equivalence, and says, "factors which may influence the thera-
peutic usefulness of a drug even though the preparation contained the
stated amount of the active ingredient.
"Unless a preparation has been proven to be as effective as the
standardized preparation"-~by "standard" they are implying, I be-
lieve, a brand-name drug, although it is not so stated. By the use of
this form of obscurantism, the idea is being fixed in the practitioner's
mind that he better not prescribe generic drugs because they may be
unreliable.
The Medical Letter has demonstrated that both kinds of drugs, the
brand named and the generic may at times be unreliable due to' the
method of compounding. It is up to some official agency to determine
that all drugs, whether brand name or generic, meet standards of re-
liability and therapeutic efficiency.
Senator NELSON. ii read that article, and I thought it was a most
unscientific procedure to write an editorial based on one article.
There are of cour~e, several thousand drugs in the marketplace, and
as one doctor commented after reading the article-it was mighty
strange that in order to find a case `of therapeutic inequivalence, gen-
eric inequivalence, they had to manufacture it.
Tolbutamide is in the marketplace under only one name, Orinase.
There is no generic, there is no other brand name in the marketplace.
So instead of finding one of the thousands of drugs in the marketplace
where they could show a drug meeting USP standards that was not
equivalent, they had to' manufacture an example.
The testimony before this committee by USP and the National
Formulary and others is that there are-at the outside-only a half
dozen or so proven cases of generic inequivalence when the two drugs
compared both met USP standards or National Formulary standards.
Dr. BAEUR. What I also object to is that the employees of Upjohn
must have known in advance what they were going to find. The reason
`See editorial beginning at p. 4077, infra.
81-280-69--pt. 10-11
PAGENO="0162"
4066 COMPETITIVE PROBLEMS IN THE DRUG INDUSTItY
that this inert gum was used in the first place was to get dispersal and
prompt release into the gastrointestinal tract and prompt effect on
the blood sugar. They must have known in advance what the effect
of eliminating the gum substance would be. An editorial to emphasize
the general unreliability of generic drugs based on such unscientific
research is to be condemned.
Senator NELSoN The article and the editorial will be printed at the
appropriate place in the record.
Mr. GORDON. Dr. `Baehr, may I interrupt here? Isn't this really an
illustration of what Dr. Faulkner said before about the danger, pos-
sible danger, of relying so heavily on financing by the drug industry?
Do you think that this kind of article, this kind of an editorial, would
have been written if the American Medical Association had not been
so heavily dependent on the drug industry?
Dr. BAEIIR. You are right. To be charitable, the least I could say
about it, is that it may have been influenced by subconscious bias.
Senator NELsoN. Thank you.
Dr. BAEHR. Could I introduce another exhibit at this moment? This
is an editorial in the New England Journal `of Medicine,1 which I
and many others in our profession regard as one of the most reliable
journals published in this country.
It states that:
About 5 percent of all inpatients suffer adverse drug reactions severe enough
to cause marked morbidity, prolonged hospitalization, result in permanent
sequelae or contribute to a fatal outcome. The risks for outpatients are also con-
siderable, and three to four percent of all admissions to medical service are for
pathologic states resulting from drug therapy.
All of us have seen much too serious illness from drugs for which the patient
had no real need.
Senator NELSON. Pardon, I did not hear the last sentence.
Dr. BAEHR (reading):
All of us have seen too much serious illness from drugs for which the patient
had no real need.
This form of polypharmaceutical prescribing is fostered by adver-
tising through throwaway journals, through articles in these com-
mercial journals, and through wholesale and retail distributors to the
medical profession.
Senator NELSON. Yes, sir.
Dr. Frederick Wolff, who is director of research, Washington Hos-
pital Center, and professor of medicine, George Washington Univer-
sity School of Medicin&-in his testimony before us, estimated that out
of every $10 spent on drugs, in his judgment, $6 was unnecessarily
spent.
What, in your experience, would your judgment be as to this state-
ment of Dr. Wolff's or what is your own guess?
Dr. BAEHR. From my own experience with doctors generally, I
would say that that is a conservative statement. In the treatment of
ambulatory patients outside of a hospital by physicians, the cost of
unnecessarily prescribed drugs is probably more than 60 percent.
Senator NELSON. Thank you, Doctor.
Dr. BAEHR. May I continue?
Senator NELSON. Yes, sir.
1 See editorial beginning at p. 4078, infra.
PAGENO="0163"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4067
Dr. I3AEHR. It would be of interest to you to know that some years
ago I was approached by the head of a pharmaceutical drug-testing
institute with an offer of an appointment as editor in chief of a new
~journal designed to enable physicians testing new drugs to secure
prompt publication of reports of their therapeutic experiences. I was
to receive 15 percent of the profit for the use of my name and two as-
sociate editors were each to receive 10 percent in return for doing all
the editorial work. The new journal, I was told, would take no ad-
vertising and would not receive any subsidy from the pharmaceutical
industry. I was assured that the venture would nevertheless be ex-
tremely profitable and I could expect a substantial income.
Upon inquiring about the mysterious source of such income, I was
informed it would come from the purchase of reprints by firms whose
drugs were favorably mentioned in the published articles. There was
much money to be made from the sale of reprints by the hundreds of
thousands for mailing by the drug manufacturers to physicians
throughout the country. I rejected the humiliating proposal and the
new journal never saw the light of day.
The New England Journal of Medicine, and some of the house
journals published by good teaching hospitals, will not sell more than
a limited number of reprints for distribution by the authors to sci-
entists and physicians who ask for them. They reject orders from
pharmaceutical firms for tens or hundreds of thousands of reprints
because it is obvious that this is intended to promote the commercial
sale of the product.
Mr. GORDON. Dr. Baehr, may I ask one question here? I noticed that
several of the throwaways have names of well-known physicians on
the masthead "as members of their advisory boards." I put this in
quotation marks.
Is it your impression that these names are used for purposes of im-
pressing the readers or do these people on the advisory board perform
a real service?
Dr. BAEHR. To some extent. I think most members of the editorial
board wish to keep the text educationally useful. They have as little
to do with the advertising material in such throwaways as with the
advertisements accepted by the reputable scientific journals. They
scrutinize the text in their various special fields of expertise so as to
make it as far as possible a valuable educational publication.
I would like to introduce at this point a letter which I addressed
to Dr. Philip R. Lee on November 27, 1968, in response to his inquiry,
which was also commented upon by Dr. Faulkner. The letter may be
of interest to the Senate Coramittee.
Senator NELSON. That letter will be printed in full in the record.1
Dr. BAEHR. In that letter I point out the experience of the Health
Insurance Plan of Greater New York, which is one of the questions
that you wished me to comment upon. Could I read that part of the
letter?
Senator NELSON. Yes, sir.
Dr. BAEHR (reading):
The Health Insurance Plan of Greater New York has included prescription
drugs as a benefit since January 1, 194f~T, in the form of a rider to its basic con-
1 See letter beginning at p. 4O74~, intra.
PAGENO="0164"
4068 COMPETITIVE PROBLEMS IN THE DETJG INDUSTRY
tract. Approximately 120,000 persons out of our total enroilmexit of 780,000 are
presently covere~l by the drug rider. Covered enrollees may have Uieir prescrip-
tions filled in any licensed community pharmacy, in which case they are subject
to a $25 annual deductible and 20 percent coinsurance, or they may have their
prescriptions filled by mail through a nonprofit HIP-operated pharmacy, in
which case there is no charge whatever.
The drugs dispensed by the central pharmacy are purchased either
directly from manufacturers or through intermediary distributors
and their efficacy and reliability are passed upon by a committee of
experts in pharmacology and therapeutics.
About one-third of the subscribers have thus far used the mail-order route.
The monthly premium for the drug rider is $0.98 for a single person, $1.96 for
a couple, and $2.94 for a family of three or more persons. The premium would
be much less If all prescriptions were dispensed by our own local outlets.
This cannot be done without the cooperation of local pharmacists.
and they will not cooperate in this manner.
A prepaid drug benefit is especially important for the medicare- population.
As your Department has observed, annual expenditures per person for pre-
scribed drugs for persons 65 and over, amount to over $40, compared to about
$15 per persons of all ages. (U.S. Department of Health, Education, and Welfare,
National Center for Health Statistics, series 10, No. 39.)
Because drug costs for the elderly are so high, it is imperative to take full
advantage of all possible means to keep costs to a minimum while maintaining
control over quality. Based on our experience, which admittedly is as yet rela-
tively limited, the following suggestions are offered for your consideration-
Do you wish me to read this or should we leave it for the record?
Senator NELSON. Whichever you desire. It will be printed in the
record in full. If there is something you wish to emphasize in it you
may proceed to do so.
Dr. BAEHR. The only thing that I would like to emphasize is cvhat
has already been stated by Dr. Faulkner.
As in many hospitals, the use of a formulary which emphasizes the
prescribing of generic drugs is, of course, the major means of reducing
costs. Also central pharmacies ca~i assure the physician of quality
controls of generic as well as brand-name products.
For the mail-order delivery, special prescription blanks may be sup-
plied on which the doctor may indicate by a checkmark or initial that
the dispensing of a reliable generic equivalent is permissible. This has
been done through mail order by the Association of Retired Persons
in Washington, D.C., for quite a long time. They have been filling pre-
scriptions for years for retired persons living all over the United
States, and the distribution would, under different circumstances with
local distributors, be feasible for all medicare and medicaid beneficiar-
ies if regional facilities were used.
This suggestion is offered for reducing the cost and maintaining
standards of quality under the medicare and medicaid programs.
A statewide association of retail pharmacists in New York endeav-
ored to interfere with the HIP drug program described in the letter
to Dr. Lee by having a bill introduced in the 1968 session of the New
York State Legislature which would amend article TX-C of the State
insurance law governing the operation of nonprofit health insurance
plans. The amendment would remove a provision of the law which had,
for more than 20 years, authorized a nonprofit, comprehensive pre-
payment plan to include drugs as a benefit in its comprehensive health
insurance coverage. In spite of the efforts of a powerful lobby of the
PAGENO="0165"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4069
retail pharmacists, the bill failed to pass. The pharmacists then sought
an injunction which. was denied by the courts. Efforts to eliminate
HIP's endeavors to control the quality and the cost of prescription
drugs required by its beneficiaries will probably be renewed when the
State legislature reconvenes next month.
Senator NELSON. Thank you, Doctor.
I neglected a few moments back, when you were commenting on the
use of generic drugs in the hospital formulary, to ask Dr. Faulkner to
comment on that.
Dr. Faulkner, you were dean at Boston University-with what hos-
pital is Boston University associated?
Dr. FAULKNER. It is now called the TJniversity Hospital. We have
our own formulary there with a pharmacy committee very much like
the setup, which Dr. Baehr described.
Senator NELSON. Historically, when did hospitals in this country
begin establishing formulary committees which initiated this practice
of using both brand- and generic-name drugs? How recent is that?
Dr. BAEIIR. I should say it is about 8 or 10 years. I think as far as I
recall perhaps the first one:.was the New York Hospital at Cornell Uni-
versity, and then other hospitals followed along, good teaching hos-
pitals-and controls over quality and great savings in cost.
Senator NELSON. What is your experience in the hospitals you have
been in On this issue, Dr. Faulkner?
Dr. FATJIJKNER. Well, I think the Massachusetts General Hospital,
where I had my internship, already had a formulary there. But, as Dr.
Baehr pointed out, in those days there were not very many brand name
drugs. It was mostly digitalis, and we generally, naturally, used generic
drugs and very seldom prescribed a brand name.
Senator NELSON. What has been your experience in recent years with
the use of generic drugs in the hospital formularies in the hospitals
with which you have been associated?
Dr. FAULKNER. Well, actually I have not been closely associated with
the clinical aspects of hospitals enough to really be able to answer that
question.
Mr. GORDON. I would like to ask you about throwaways once again.
Do you consider that these throwaways we were discussing constitute
a threat to the circulation of distinguished educational journals such
as the New England Journal of Medicine?
Dr. FAULKNER. I do not think so; no.
Mr. GORDON. Do you think that these throwaways are really impor-
tant in influencing the average practicing physician?
Dr. FAUi*NER. Yes, I think they do. I think it partly is because
there is not any counterpoise of factual information about new drugs
to balance out the information they get through the throwaway
journals.
Senator NELSON. I want to' thank you, Dr. Baehr, and you, Dr.
Faulkner, for yOur~ very thoughtful and useful contribution to these
hearings. The committecappreciates your taking the time to come here
very much.
We will adjourn until ~ometime in January.
(The complete prepared statement and supplemental information
submitted by Dr. Baehr follows:)
PAGENO="0166"
4070 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
STATEMENT OF DL GEOROE B~zim
I am Dr. George Baehr of New York, a physician engaged in the practice of
medicine and medical education~ I am Chairman of the Public Health Council of
the State of New York, a member of the Board of Hospitals of the City of New
York, and hold the rank of Distinguished Service Professor at the Mount Sinai
School of Medicine of the City University of New York. I have formerly been
President of the New York Academy of Medicine, Vice President of the American
Public Health Association, Director of Medicine and of Clinical Research at the
Mount Sinai Hospital, New York, and Olinical Professor of Medicine at the
College of Physicians and Surgeons of Columbia University. I was at onq time
President and Medical Director of the Health Insurance Plan of Greater New
York, now providing more than 780,000 persons in the New York area with prepaid
comprehensive medical care.
I should like to emphasize that I am testifying as an individual and not as a
representative of any of the organizations or agencies with, which I am or have
been associated.
During many years of practice, I have' served as consultant to many local
physicians and `hare been bewildered by the enormous number and variety of
brand-named drugs which they prescribe. What has been derisively called poly-
pharmacy is almost the rule.
The prescribing of expensive brand-named drugs to the exclusion of, their
generic equivalents has been fostered by the pharmaceutical Industry through its
15,000 or more detail men who visit physi~ians' offices and by retail pharmacists.
Both have been spreading the false gospel that generic preparations are unreliable
and that brand names are a guarantee of reiiability.
There are retail druggists in New York who do not stock any generic drugs on
the ex±use that they are unreliable. A New York State law, quite properly, forbids
a druggist to dispense a generic equivalent when the physician specifies a brand-
named preparation. Paradoxically, however, the State law permits a druggist to
substitute a brand-named drug when a generic drug is specifically prescribed by
the physician-although it may mean ten times the retail price and ten times the
mark-up profit to the druggist. When the physician specifies a generic drug,
neither he nor his patient is protected from substitution.
Actually, the consultant experts of The Medical Letter have made a compara-
tive study of some of the most frequently used drugs purchgsed under their brand
names and under their generic equivalents. They found that the brand name Is
not a guarantee that the preparation meets required U.S. Pharmacopeial
standards.
The unnecessary prescribing of brand-named drugs is fostered by the distribu-
tion to physicians of free samples and persuasive literature through thousands of
detail men and by hundreds of free magazines published by pharmaceutical firms
to encourage the use of their innumerable products., Their use is also encouraged
by voluminous advertising in virtually all reputable medical journals. A recent
`issue of the weekly Jonrnal of the American Medical A&sociation devotes 85 pages
to text and 186 pages `to such advertisements.
Some years ago, I was approached by the head of a pharmaceutical drug-testing
institute with an offer of the editor-in-chief of a new journal designed to enable
physicians testing new drugs to secure prompt publication of reports of their
therapeutic experiences. I was to receive 15 per cent of the profit for the use of
my name and two associate editors were each to receive 10 per cent in return `for
doing all the editorial work. The new journal would take no advertising and would
not receive any subsidy from the pharmaceutical industry. I was assured that the
venture would nevertheless be extremely profitable and I could expect a substan-
tial income.
Upon inquiring about the mysterious source of such income, I was informed it
would come from the purchase of reprints by firms whose drugs were favorably
mentioned in the published articles. There was much money to be made from the
sale of reprints by the hundreds of thousands for mailing by drug manufacturers
to physicians throughout the country. I rejected the humiliating proposal and
the new journal never saw the light of day.
Herewith is a letter which I addressed to Dr. Philip H. Lee on November 27,
1968, in response `to his query. It may be of interest to the Senate Committee.
A State-wide association of retail pharmacists endeavored to Interfere with
the HIP drug program described in the letter to Dr. Lee by having a bill intro-
duced in the 1968 session of the New York State Legislature which would amend
PAGENO="0167"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4071
Article IX-C of the State Insurance Law governing the operation of nonprofit
health insurance plans. The amendment would remove a provision of the law
which had, for more than 20 years, authorized a nonprofit, comprehensit~e pre-
payment plan to include drugs as a benefit in its comprehensive health insurance
coverage. In spite of the efforts of a powerful lobby of the retail pharmacists, the
bill failed to pass. The pharmacists then sought an injunction which was denied
by the courts. The threat to HIP endeavor's to control the quality and the cost
of prescription drugs required by its beneficiaries will probably be renewed when
the State Legislature reconvenes next month.
As members of the Senate Committee are aware, most good hospitals have
adopted a hospital drug formulary and have entered into an agreement with
their medical staff to prescribe under the generic terminology as far as reason-
ably possible. The agreement permits the hospital pharmacy to dispense equiva~
lent generic preparations if a physician can only remember a brand name,
provided the generic equivalent meets the required standards of the U.S.
Pharmacopela and of the hospital's own committee on drugs. If a staff physician
actually wishes the brand-named preparation to be dispensed, it is provide~l
without question. In this manner, hospitals have reduced their annual drug bills
~0 per cent and have exercised control over quality standards.
~From the Journal of the American Medical 4ssocIat1on~ vol. 206, No. 8, Nov. 18, 1968]
Tun GENERIc INEQUIvALENCE or DrtnYos
(By Alan B. Varley, M.D.*)
Generic equivalence of drugs is a semantically muddled concept. To
be meaningful, the criteria for equivalence must be stated. In this simple
study, two different formulations of tolbutamide, both generally
equivalent in terms of chemical content and specifications of the Uiaited
States Pharamacopeia, were found to be clearly not equivalent as meas-
ured by availability of drug to the patient (serum drug levels or thera-
peutic efficacy (hypoglycemic response. Clarity in pronouncements on this
subject should be established so that confusion in terminology and
meaning does not lead to "generic inequlvalence" of therapeutic response.
In the past several years, much has been written both in the lay anc~ the
technical press regarding the concept of generic equivalence of drugs. Phe
purpose of reporting this simple but tightly controlled clinical study is to ~llus-
trate the belief that just as some drug formulations are generically "equivalent,"
some are also generically "inequivalent" and, thus, the term "generic equiva-
lence" badly needs better definition or abandOnment.
The physician's researchers, or lawmaker's usual reference to generically
equivalent drugs is in terms of expected pharmacologic or therapeutic effect in
the human patient. The usual criterion for establishing this equivalence, how-
ever, is the amount of bulk chemical in the commercial drug or the specificittions
of the United States Phctran,acopeia (tTSP) for the chemical and physical charac-
teristics of the formulation or both.
It is the purpose of this study to demonstrate that this simplistic notion Is not
satisfactory for establishing criteria for generically equivalent drugs if equfralent
therapeutic results are intended and expected.
For the purposes of this communication, three different types of genric
equivalence are discussed:
1. Chemical Equivalence.-Drugs considered chemically equivalent h~ave the
prescribed amount of drug chemical in a prescribed stable condition ai~d meet
IJSP specifications for chemical and physical characteristics.
2. Availability Equivalence-In addition to being chemically or USP-equiva-
lent, the formulation must also insure that equivalent amounts of the d~,ugs are
delivered to the patient, as measured most frequently by serum druk levels.
Availability equivalence presumes that equal amounts of drug absorbed from
the site of administration to the circulating blood (as demonstrated l~y serum
levels) will indeed have similar or identical therapeutic effects.
3; Therapeutic Equivalence.-Crlteria for this level of equivalence require that
therapeutic or clinical effects of the drug, as seen and measured in tl~e human
*From the Department of Clinical Pharmacology, the Upjohn Co., Kalama/zoo, Mich.
Reprint requests to 7171 Portage Rd., Kalamazoo, MICh. 49O~1 (Dr. Varley).
PAGENO="0168"
4072 COMPETITIVE PROBLEMS IN THE DRTJG I~DtSTE~
patient, are also equivalent. Tids is obviously the acid test of drug equivalence
and one which, though ideal, is not generally easy to quickly establish, consid-
ering our ptesnt clinical tools for measuremnt of therapeutic effectiveness and
the ethical constraints in establishing such proof in sick human patients.
It is the ~ontention of this communication that chemically equivalent drugs
are not necessarily equally available to the patient or therapeutically equivalent
in the patient.
MATERIALS AND MISTIIODS
Inasmuch as therapeutic effectiveness is' the most difficult aspect to simply and
accurately monitor, it was decided to test this hypothesis with use of an orally
administered hypoglycemic agent as the test drug variable and to accept labora-
tory demonstration of chemical hypoglycemia as evidence of clinical "thera-
peutic" efficacy. It is our belief that hypoglycemia is generally accepted by physi-
cians as evidence of therapeutic effect. Inasmuch as' a dependable and accurate
assay method Is available for measurement of tolbutamide serum levels (drug
availability) and a historical experience in pharmacy technique has been devel-
oped with. this agent, tolbutamide (Orinase) was selected as the particular test
drug.
In this study, we have considered only this question: Does "generic" chemical
equivalence guarantee simultaneous avallebility and therapeutic equivalence?
Our pharmacy department was asked to prepare two lots of tolbutamide tab-
lets, both' `containing 0.5 gm of the chemical and both meeting USP specifications
but which, based upon past pharmacy formulation experience, might be expected
to behave very differently in the human patient. Two formulations were deliv-
ered: one taken from a' commercial production lot (Orinase) and the other
identical in all composition and manufacturing respects except for a halving of
the amount of the disintegrant (Vee Gum). This single and seemingly minor
pharmacy change did effet~t an increase in both the disintegration time (commer-
cial, two minutes; experimental 7.6 minutes) and dissolution rate (commercial,
3.8 minutes; experimental, 103 minutes) of the tablets, although blood formula-
tions meet completely the tolbutamide specifications of the TJSP and, therefore,
meet our criteria for cheniioaZ equivalence.
A double-blind, cros'sov~er clinical study was arranged in which ten healthy,
nondil'abetie, volt~nteer subjects at the Southern 1~ichigan~ State Prison at
Jackson received both formulations of drug. The group of ten was randomly
assigned into two groups of five subjects each. After prestutly physical examine-
t~on and laboratory work-up demonstrated absence of disease and suitability for
study, a zero-hour `blood `sample was drawn and each subject in each group re-
ceived 1 gin (two 0.5-gm tablets) of one of the two test medications. Blood samples
for glucose and drug .assay were drawn at 1%, 3, 5, and 8 hours after drug ad-
ministration. All subjects remained, fasting from midnight preceding drug in-
gestion until the eollectio~ of the last eight-hour blood sample. The study was
repeated one week later under identical conditions with the test medication
crossed over and assigned to the opposite group. All subjects, therefore, received
both test medications in `a blind, randomly assigned, crossover fashion over the
eight-day study period.
A 15-cc sample of blood was drawn at the indicated times after drug admini-
stration. The `specimen was promptly centrifuged, and the serum separated into
two aliquots and frozen immediately. One `aliquot was sent to our Olinical Re-
search Laboratory in Kalamazoo, Mieb., for determination of blood glucose
values by the Somogyf-Nelson method.1 The second frozen aliquot was sent to the
Huffman Laboratories, Inc., in Wheatridge, Cob., for determination of serum
tolbutatfilde levels by the Tooian~Wagner method.1 Results were submitted to me
under `code label, and the data were analyzed before the formulation identification'
was decoded.
RESULTS
The study was completed a~ described. The serum glucose and drug levels'
after medication are presented in Tables 1 and 2 and summarized graphically in
Figs. 1 and 2.
1 Hoffman, W. 8: Rapid Photoelectric ]SIethod for Dete~nnhuition of Glucose iii Blood
and Urine, J. Biot. Cheni. 120 :51-55 (Ang.) 1937.
2 Toolari, T. J., and Wagner, H. L., Jr.: The Physical Properties of Clilorpropamide and
Its Determination in Human Serum, Ann. N.Y. Aced. Sci. 74 :449-458 (March 30) 1959.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4073
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PAGENO="0171"
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PAGENO="0172"
4076 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
obtained in hyperglycemic patients, though, as can be seen, it is a valuable
method in distinguishing the hypoglycemia-inducing potency of two or more
drugs.)
Serum Tolbutamide Levels.-Every subject, at each sampling time, bad a
higher serum drug level after receiving the commercial lot of tolbutamide than
after receiving the experimentally coutrived, but USP-equivalen't, formulation.
At each sampling time, the group difference between average serum tolbuta-
mide levels was highly significant (P <0.001, based upon analysis of variance for
crossover design).
The area under the average serum drug curves over the eight-hour period was
3.~S7 times greater with commercial tolbutamide than with the experimental
formulation, as follows:
47.1
13.2
Serum Glucose Levels.-The average zero-hour blood glucose levels after
fasting for the two groups were 78.7 and 79.1 mg per 100 ml. These averages do
not differ statistically (P> 0.25).
The differences between the average serum glucose levels at the five-hour
(74.8 and 74.7 mg per 100 ml) and the eight-hour (78.5 and 77.9 mg per 100 ml)
sampling times also are not different statistically (P> 0.25).
However, at the 11/2~ and 3-hour sampling intervals, the difference between
average serum glucose levels with the two formulations differed markedly.
At 11/2 hours (65.1 and 75.6 mg per 100 ml) and at 3 hours (70.2 and 76.1 mg per
100 ml) differences between average serum glucose levels of commercial
tolbutamide and the experimental formulation were highly significant (P <0.001,
based upon analysis of variance for crossover design).
The area under the curve for the average serum glucose level over the eight-
hour period was 2.09 times higher (less glucose) for commercial tolbutamide
than for the experimental formulation, as follows:
-909
21.5 -
COM1~4ENT
Statements such as the following have been made with some regularity of
late: "There have been probably fewer than five well-conducted, clinically ac-
ceptable studies which have demonstrated significant difference between two or
more products clinically where they have met all the chemical and physical
standards as provided by the official compendia."
It is believed that the presented data will help establish the error in the im-
plication that clinical differences between generically equivalent drugs are, there-
fore, rare and not important. Oriticisms of this study can be raised insisting that
the experimental formulation was not a "product," that clinical differences can-
not be established in nondliseased patients, that the study was not large or small
enough, or is not in one way or another completely acceptable to the objector. The
fact remaIns that it is clearly possible to produce considerable differences in both
availability of drug to the human patient and in eventual therapeutic useful-
ness by making tiny changes in the formulation which are clearly within present
USP chemical equivalence standards.
It is not my contention that generic, therapeutically equivalent drugs cannot
be formulated. Quite to the contrary. It is my contention that criteria for estab-
lishment ~f equivalence cannot be made by chemical and physical standards as
they are now established in the USP, unless one is not interested in the patient's
therapeutic response which concerns moSt physicians.
Without question, the ideal criterion for establiShment of therapeutic equiva-
lence is trial of comparative efficacy in appropriatel~' disease-afflicted patients.
While not within the scope of data presented in `this communication, this is a
concept probably not feasible in the context of today's clinical* research meth-
odology and standards of ethical medical research. Inasmuch as chemical or USP-
type specification's are clearly not a satisfactory answer, the medical world
is left with drug availability a~ the present most sensible and feasible way of
establishing generic equivalence of drugs.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4077
GENERIC AND TRADE NAMES OF DRUG
Polbutamide-Orinase.
[From the Journal of the American Medical Association, vol. 206, No. 8, Nov. 18, 19681
(Editorial)
GENERIC DRUGS AND THERAPEUTIC EQUIVALENCE
In recent years, there has developed the belief that nonproprietary or generic
drugs are much cheaper than, and as effective as, trade-named items. Thi" b~-
lief has led to a widespread detsand that prescribing and use of generic drugs
be encouraged. Studies conducted by impartial groups such as the Medical Let-
ter on Drugs and Therapeutics have applied United States Pharmacopeial metlt~
ods to assay certain drugs prepared by many different maiitifacturers.1~ rflIese
analyses have shown that, generally, these preparations are chemically equiva-
lent in that they contain the amount of drug claimed. These findings have led
many to the conclusion that drugs prepared by various manufacturers should be
equally effective in therapy. While this seems to be true in many instances, there
are situations where this is not so.
For some time, workers in the pharmaceutical field have been compiling a list
of factors which may influence the therapeutic usefulness of a drug even though
the preparation contained the stated amount of the active ingredient. The list in-
cludes appearance, taste, availability for absorption, solubility of the dosage form,
effect of other ingredients, binders, p1-I, particle glze, stability, age of the prepa-
ration, compression of the tablet, and thickness and type of enteric coating. All
these factors have been shown to influence the therapeutic efficacy of drugs.
Recently interest has focused on the purity of drugs. For example, even a
"pure" commercially available preparation of penicillin G was found to harbor
impurities capable of causing allergic reactions. When the preparation was fur-
tlier purified it could be given to some individuals who were previously allergic
to it.4 Apparently, the allergen caine from the fermentation process, and minute
traces remained with the penicillin. This information raises questions about the
present method of handling penicillin. For example, the United States Pharma-
copeia requires penicillin G preparations to contain at least 85% of penicillin G.
Commercially available penicillin G from reputable manufacturers contain 98%
or more of penicillin G. It is reasonable to suspect that the less-pure preparation
may contain more of these sensitizing allergens and that some reactions thought
to be caused by the penicillin molecule may actually be caused by contanilnat-
ing allergens. Thus a cheaper, less-pure penicillin may not be cheaper as far `as
the patient is concerned, should he manifest a serious reaction to the con-
taminant. How extensive this problem may be remains to be seen. Certainly, it
points out the desirability of etting as pure a preparation of penicillin as
possible.
A communication by Varley (p 1745) stresses the importance of the slightest
alteration in ingredients in affecting the therapeutic efficacy of the drug. The
halving of an inert binding ginn in tolbutamide tablets, prepared to contain the
same amount of tolbutamide as the commercially available tablet, resulted in a
serious lowering in the level of the drug absorbed and in a consequent reduced
ability to lower blood glucose. This points out the necessity by making sure by
measuring patients' blood levels or by adequate therapeutic testing that a drug
preparation varying in any way from one performing satisfactorily is also
capable of doing what is claimed for it.
It is important that we demand the highest purity for our drugs. Unless a
preparation has been proven to be as effective as the standardized preparation,
it should be considered as a possible source of therapeutic nonequivalence. Where
a drug may be critical to the proper treatment of a disease, physicians should
make certain that it has not only chemical equivalence hut also therapeutic or
at least blood-level equivalence.
DALE G. FRIEND, M.D.,
Boston.
1 Tests of Dlethylstllbestrol Tablets, Med Lett Drugs Ther 4 :15-16 (Feb 16) 1962.
2 Chlorphenlramine Maleate Tablets, Med Lett Drugs Timer 7 :18-19 (Feb 26) 1965W
Tests of Pred~n1sone Tablets, Meet Lett Drugs Timer 9 :41-43 (June 2) 1967.
Stewart, 0. T.: Allergenic Residues in Penicillin, Lancet 1 :1177-1183 (June 3) 1967,
PAGENO="0174"
4078 COM~IVE I~ "TH~ iYRtG~ ~III~DUSThY
[From the New England. Journal of Medicine,. vol.' 279, No. 23, Dec. 5, 1968]
(Editorial)
DISEASE t~RUGS CAUSE
Three articles in this issue of the Journal* describing noxious efrects of thera-
peutic or diagnostic chemicals once again point up this vexing problem.
Although most of the sick benefit from their contact with the treasure chest of
modern pharmacotherapy, the experience is unhappy for too many. Several recent
studies have quantitated drug-related morbidity, sequelae and mortality in hos-
pitialized patients.1~ About 5 percent of all inpatients suffer adverse drug reac~
tions severe enough to cause marked morbidity, prolong hospitalization, result in
permanent sequelae or contribute to a fatal outcome. The risks for outpatients
are also considerable, and 3 to 4 percent of all admissions to a medical service
are for pathologic states resulting from drug therapy.
No matter how skillfully used, a drug that helps anyone will occasionally harm
someone. Some adverse reactions to drugs are the price of progress in effective
drug therapy. Regrettably, however, today's sinn total of drug-induced disease
greatly exceeds the irreducible minimum. Many untoward consequences of drug
therapy could easily be avoided, and others would become evitable if carefully
studied and reported. The challenge to the medical profession is pressing. Ad-
verse drug reactions can and must be minimized through improved recognition,
investigation and awareness of these events.
It is not easy to recognize a previously unsuspected causal relation between
a drug and an untoward change in a patient's course. The difficulty i~ compounded
when the drug rarely causes the adverse reaction and when the reaction is a
common clinical event usually occurring from nondrug causes. The adverse re-
actions related to pharmacologic actions of drugs can generally be predicted
from animal testing, but such testing is unrevealing about the most important
reactions that have immunologic or idiosyncratic mechanisms specific to man.
Much of the adverse potential of a drug in man can be defined during its' early
clinical testing, but the number of subjects exposed is small and only a happy
accident would lead to the discovery of a rare reaction. The same problem is
encountered by studies prospectively surveying limited populations for adverse
reactions to widely used drugs.
Only the population at risk during general clinical use is large enough for
uncommon drug4nduced diseases to display themselves. Thus, the practicing
physician becomes a key figure.4 Knowledge of new drug-induced diseases has
always come primarily from practitioners who observed their patients with a
discerning and open mind and who were willing to report their observations.
Unfortunately, some suppress their suspicions by asking an Inapt question
("Has this drug caused such trouble before?") instead of relying on their clinical
judgment and realizing that some report must always be the first. Others fear
that a patient's drug-induced disease reflects unfavorably on his physician-an
unreasonable concern if the drug was prescribed appropriately.
Most initial *reports of a suspicious association between drug and disease
cannot prove a causal relation. Repeated reports are required to harden the
suspicion. Suspected new adverse reactions of clinical importance should be de-
scribed promptly in the medical literature to alert other physicians and to
induce them to report their observations. Other reports can be directed to
hospital drug committees, medical associations, drug manufacturers or the
Food and Drug Administration. Systematic nationwide and international colla-
tion of such communications is essential to `translate them quickly into effective
warnings and is now being attempted. Such programs must not be clogged by
myriad meaningless reports of well known, minor, accepted side effects of drug
therapy.5
*Articles appear as appendixes I, II, and III, pp. 4174B-94, infra.
1MacDonald, M. G., and MacKay, R. R. Adverse drug reactions: experience of Mary
Fletcher Hospital during 1962. J.A.M.A. 190:1071-1074. 1964.
2 Seldl, L. 0., Thornton, 0. F., Smith, J. W., and Cluff, L. E. Studies on epidemiology
of adverse drug reactions. III. Reactions in patients on general medical service. Bull.
Johns Hopkins Hosp. 119 :299-315, 1966.
3Ogilvie, R. I., and Ruedy, J. Adverse drug reactions during h~spital1zat1on. Casued.
M.A.J. 97 :1450-1457~ 1967.
4Koch-Weser, J., Sidel, V. W., Sweet, R., Kanarek, P., and Eaton, A. Faëtors determining
physician reporting of adverse reactiofis. New Bag. J. Med. (in press).
Koch-Weier, J. Definition and classification of adverse drug reactions. Drug Informa-
tion Bull. 2 :72-78, 1968.
PAGENO="0175"
COMPETITIVE PROBLEMS IN TUE DRUG I~MJ~S~I~Y 4O~9
Qualitative and quantitative investigation of drug-induced disease is also
urgei~tly needed. Since experimental reprpductior~ of serious, drug, r~actions 1S
rarely feasible, each sñch event deserves careful study with ~jl appropriate
technies to el~icidate it~ mechaiaism'~nd all ç~ontributing fac~tor~. Much remainS
to be learned about the prevalence ofadversé reactions to individual drugs.
Such quantitative knowledge of speci6c risks is one prereq~isite of proficient
pharmacotherapy. Risk figures should tà1~e into aceQunt such factors as age,
sex, genetic characteristics, pathologic states and coucomftant therapy with
other drugs. All this requires carefully planUed studies relating d~~ug reactions
to drug usage and characterizing the population.sstudled.
Most importantly we should be more constantly aware of the noxious potential
of drugs. I)rug usage and adverse reactions would surely decrease if every drug
not clearly indicated were to be considered contraindicated. Before prescribing
any drug, we should weigh the need for pharmacotberapy and consider the
benefit-risk ratio of the drug in question and of therapeutically equivalent
agents. All of us have seen too much serious illness fi~om drugs for which the
patient had no real need. Another urgent task is the creation of a foolproof
system warning physicians of serious drug reactions suffered by their patients
in the past. Finally, medical-school and postgraduate education in clinical
pharmacology must be expanded. Much disease caused by drugs could be pre-
vented if all physicians were conversant with factors influencing the metabolic
disposition of drugs, with modification of drug action by disease and with
dangerous interactions between drugs. Greater familiarity with all features of
drug-induced syndromes would make for more timely diagnosis. Nobody can
remember all important information about all of today's drugs, but each of us
should know every drug be prescribes.
NOVEMBER 27, 19(38.
Dr. PHILIP R. LEE,
Assistant Elecretary for Health a'iicl Scientific Affairs, Department of Health,
Edacation, and Welfare, Washington, D.C.
DEAR DR. LEE: This is in respect to your letter of November 7, 1968 referrIng
to the Task Force established in May, 19~7 to examine the possibility of including
the cost of out-of-hospital prescription drugs as a Medicare benefit.
The Health Insurance Plan of Greater New York has included prescription
drugs as a benefit since January 1, 1967 in the form of a rider to its basic contract.
Approximately 120,000 persons out of our total enrollment of 780,000 are pres-
ently covered by the drug rider. Covered enrollees may have their prescriptions
filled in any licensed community pharmacy, in which case they are subject to a
$25.00 annual deductible and 20% co-insurance, or they may have their pre-
scriptions filled by mail through an HIP operated pharmacy, in which case
there is no charge. About one-third have thus far used the mail order route.
The monthly premium for the drug rider is $.98 for a single person, $1.96 for
a couple and $2.94 for a family of three or more persons. The premium would
be much less if all prescriptions were dispensed by our own local outlets.
A prepaid drug benefit is important for the Medicare population. As your
Department has observed, annual expenditures per person for prescribed drugs
for persons 65 and over, amount to over $40.00, compared to about $15.00 for
persons of all ages. (U.S. Department of Health, Education, and Welfare, Na-
tional Center for Health Statistics, Series 10, Number 39.)
Because drug costs for the elderly are so high, it Is imperative to take full
advantage of all possible means to keep costs to a minimum while maintaining
control over quality. Based on our experience, which admittedly Is as yet rela-
tively limited, the following suggestions are offered for your consideration:
1. In addition to community pharmacies, use regional mail order facilities
as a yardstick with which to control costs and quality. As you doubtless know,
the Association for Retired Persons in Washington, D. C. has' been filling pre-
scriptions for years for retired persons living all over the United States. This
method of distribution would be feasible for all Medicare and Medicaid bene~
ficiaries if regional facilities were used. As you are well aware, a regional
mail order facility offers substantial economies because it permits mass pur-
chasing and quality standards.
2. A substantial proportion of the prescription drugs required by persons over
65 are maintenance drugs which lend themselves very well to a mall order
PAGENO="0176"
4080 COMPETITIVE PROBLEMS IN TBE DRUG INDUSTRY
operation. Regional mail order facilities should take care of a much larger share
of prescription drugs required by Medicare recipients than by HIP's overall
New York City experience with a population of all ages.
3. Some restrictions should be placed upon the quantities of drugs dispensed
at one filling. In our experience, doctors tend to write for larger quantities when
there is no cost to the patients. This seems to be particularly true when pre-
scriptions are to be filled by mail. For this reason, Medicare prescriptions should
not be honored for more than a 30-day supply, whether filled in a community
pharmacy or through a mail order facility, with a few specified exceptions.
4. As I~ many hospitals, the use of a formulary which emphasizes the pre-
scribing of generic drugs is, of course, ~ major means of reducing costs. Also,
use of central pharmacies can assure the physicians of quality controls of
generic as well as of brand-named products.
5. For mail order delivery, special prescription blanks may be supplied on
which the doctor may indicate, by a check mark or initial, that the dispensing
of a reliable generic equivalent is permissible.
Sincerely,
GEORGE BAEHR, KD.
(Whereupon at 11:45 a.m., the committee adjourned, subject to the
call of the Chair.)
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
THURSDAY, JANUARY 28, 1969
U. S. SENATE,
MoNoPoLY SUBCOMMITTEE OF THE
SELECT COMMITTEE ON SMALL BUSINESS,
Was hiugton, D.C.
The subcommittee met, pursuant to notice, at 10 a,m., in the caucus
room, Old Senate Office Building, Senator Gaylord Nelson (chairman
of the subcommittee) presiding.
Present: Senators Nelson and Hatfield.
Also present: Chester H. Smith, staff director and general counsel;
Benjamin Gordon, staff economist; and Elaine C. Dye, research
assistant.
Senator NELSON. We will resume the hearings of the Monopoly Sub-
committee. Our two distinguished witnesses this morning are Dr.
Frank J. Ayd, Jr., psychiatrist in private practice in Baltimore, Md.,
and Dr. Clinton S. McGill, internist in private practice in Portland,
Oreg.
There is on the floor of the Senate an agreed time limitation forde-
bate on the appointment of the Secretary of the Interior which starts
at 11 o'clock. At some stage thereafter I may have to recess to go to
the floor to make some remarks. I would hope that we would be able
to finish with our two witnesses before then.
The two witnesses this morning are physicians in private practice,
both of whom have requested the opportunity to come before the sub-
committee. Repeatedly these hearings have been attacked by the Phar-
maceutical Manufacturers Association, and by others, on the grounds
that they are not balanced hearings.
I would like to state the policy that we have pursued from the begin-
ning. Since there are a1mos~ unlimited numbers of witnesses who would
like to be heard and since it is not possible to hear all the witnesses at
once, we have attempted to establish a policy, which I think is fair.
First, it is the policy of the committee to hear every viewpoint on
any of the matters that are raised before this committee.
it is the policy of the hearings to give the first opportunity to the
drug industry itself, since it is the industry whose business is being
discussed here. We have stated publicly on numerous occasions that
our first priority is to the industry. I do not know of anybody who
would think that that is unfair, unless some of the critics of the indus-
try might consider it unfair. We have invited all the major drug com-
panies to appear before the committee.
Secondly, whenever any drug company is criticized before this com-
mittee, we forthwith give them the opportunity to respond, with pri-
ority over anyone else. We have always done that.
4081
81-280-69-pt. 10-12
PAGENO="0178"
4082 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
We have already heard from the Pharmaceutical Manufacturers
Association on three occasions and have offered to have them back. In
listening to the speeches of Mr. Stetler-which I suppose many doctors
around the country have done-one would get quite a different
impression.
We have made it a~, policy to' give the representatives of the major
medical .organizatioiis an opportunity to appear: Incidentally, we
have been trying to get the AMA for the past year without success.
And we invited them again in the latter part of last year.
We then have heard from Government witnesses-the Federal
Trade Commission, Bureau of Labor Statistics, FDA, and so forth.
After that in priority-last and properly so-would be individual
witnesses representing solely themselves, although we have had such
individuals, already.
I asked the staff to go through the hearings so that we could just
summarize what the breakdown has been. The largest single group of
witnesses represented before this committee `has been the members of
the pharmaceutical industry and people representing the industry.
There would have been more if all of them had accepted my invitation
to appear. Only a half dozen companies have volunteered, perhaps
fewer than that.
There have been a total of 114 witnesses before the committee. Some
of them appeared more than once, particularly Government witnesses.
The largest single group represented in testimony before the subcom-
mittee constitutes members of the pharmaceutical industry and people
representing the industry. There have been 44 witnesses from the drug
industry, far and away the largest single group. We have had 27 emi-
nent medical authorities from the academic field, men who are na-
tionally and internationally known; 27 from the Federal Government;
five or more physicians devoted exclusively to private practice; and
the `breakdown continues, to include a couple from State and local
government, four from consumer groups, and two from the area of re-
search, and the representatives of the highly regarded National For-
mulary and the U.S. Pharmacopeia.
Thus, considering that we have not begun to `hear from all the people
who will be heard, I think the balance, despite Mr. Stetler's criticism,
has been strongly biased in favor of the industry.
Our first witness this morning is Dr. Clinton McGill. Doctor, you
have submitted a biographical sketch which will be printed in the
record.
(The biographical sketch of Dr. McGill follows:)
BIoGn~rHIoAL DATA-CLINTON S. MoGiLt, M.D.
Born in Long Beach, California, June 27, 1921. Moved to Portland, Oregon in
early childhood. Father-Clinton S. McGill, Sr., electrical engineer, mother-
Ada McGill, one brother-Robert, three years older..
Attended public schools in Portland, graduated from Grant High School.
Earned letters in three sports-football, soccer, and track (shot and discus).
High school activities included student government, debate, drama, creative
writing and scholastic honor society.
Attended University of Oregon, majored In Psychology. Joined Phi Gamma
Delta, social fraternity. Elected to Skull and Dagger, sophomore honor club.
PAGENO="0179"
COMPETITIVE' PROBLEMS IN ~TI~ DIlU~" INDUSTR1 4083
Junior year elected to Askiepiads, pre-medical li~aor'~~y.S~ior yea~' elected to
Phi. Beta Kappa~ national `scholastic jionora.ry. aclua'tcd with Honors (BA.).
Other college activities included athletics-earned letters in foQt~ball and swim-
ming, student government. Editorial staff, Qregana ( college annual), three years.
Attended University of Oregon 1\iedical School~ ~l1ult1lled academic require-
ments for Master's degree in Physiology. Junior year elected 1~ Alpha Omego
Alpha (national scholastic honorary). Graduated with Honors-thesis in pul-
monary physiology. Academic rank-second in a class of seventy two. Social
fraternity-Nu Sigma Nu.
Internship and Residency in Internal Medicine at Henry Ford Hospital, De-
troit, Michigan.
Served in the Army Medical Corps. Stationed at Bruns General Hospital,
Santa Fe, New Mexico; Brooke Army Medical Center, San Antonio, Texas; Beau-
mont General Hospital, El Paso, Texas; and Madigan General Hospital, Tacoma,
Washington. Discharged with rank of Captain.
Entered private practice in Portland, Oregon, in association with Dr. Leon A.
Goldsmith, Internist and Cardiologist. Appointed Instructor in Physiology at
Oregon Medical School (part time). Taught Physiology one year at Portland
State College. 1950 (following death of Dr. Goldsmith) appointed Medical
Director of the State Public Welfare Commission (part time). Served in that
position ten years, at which time a full-time Director was appointed. During this
period co-authored the nation's first Permanent and Total Disability program
and served as a consultant for the Federal APTD program. Also served as con-
sultant for the Social Security Department in the development of the disability
benefit program.
Appointed Attending Physician, Good Samaritan Hospital. Served on various
committees including Chairman of the Internship and Residency program (five
years) and Executive Committee (three years).
Married, wife-Trudie, four children (ages 15 through 24). Hobbies include-
hunting, fishing, skiing, swimming, gardening.
Civic Activities:
Medical Director, Oregon School Activities Association (10 years).
Portland Boxing Commission (10 years-Ohrm. 2 years).
Eoard of Directors, Community Child Guidance Clinic (3 years).
Board of Directors, Oregon Cancer Society (3 years).
Board of Directors, Oregon Heart Association (3 years).
Junior Chamber of Ctommerce (Legislative Committee and Health Affairs
Comm.).
Senior Chamber of Commerce (Legislative Committee.)
Board of Directors, Consumer Credit Counseling Service (at present).
Lecturer, Division of Continuing Education, Oregon State Board of Higher
Education (at present).
Lecturer, Portland State College (at present).
Lecturer, Portland School District No. 1 (at present).
Multnomah County Medical Society:
Immediate Past-President (present position).
President (one term).
Vice President (one term).
Board of Trustees (two terms).
Delegate to House of Delegates (16 years).
Chrm. Puilic Relations and Public Policy.
Various Committees.
Speakers Bureau.
Oregon Medical Association:
Speaker of the House of Delegates (3 years).
Board of Trustees (6 years).
Executive Committee (3 years).
Public Policy Committee (Legislative Comm.)-(10 years; ~Jhrm. 5 years).
Charitable Medical Care (5 years; Ohrm. 2 years).
Ethics Committee (Chrm. 3 years).
"Operation Hometown"-Co-chairman (Medicare campaign).
Committee on Title XIX Legislation.
Committee on Public Law 89-749.
Various other committees.
Speakers Btireau.
PAGENO="0180"
4084 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
American Medical Association:
Delegate, Western Conference of National Commission on Community
Health Services.
Delegate, AMA Kerr-Mills Conference.
Delegate, AMA National Conference on Ethics.
Delegate, AMA National Conference on Socio-1~comomies.
Member of Speakers Buream
Delegate, House of Delegates.
AMPAC-OMPAO Activities:
Board of Directors (4 years).
Steering Oommittee (3 years).
Ohrm. Oregon Conference on Good Government (Co-author, handbook on
State Government).
Delegate, National AMPAC Workohop, Washington, D.C. (4 years).
American Society of Internal Medicine:
Charter.Meniber, Oregon Chapter.
Board of Trustees (2 years).
Senator NELSON. The committee certainly appreciates your taking
time to come here. I defer to my distinguished colleague, Senator Hat-
field from Oregon, who will introduce the witness.
Senator HATFIELD. Mr. Chairman, I am proud to present to the
committee this morning Dr. Clinton McGill, who is a product of the
Oregon schools, the University of Oregon Medical School, with intern-
ship and residency in internal medicine at Henry Ford Hospital in
Detroit, Mich. He has been a teacher. He has been a practitioner. He
has been a public servant working in the State public welfare com-
mission as the medical director. He has been very active in his profes-
sional life, in the activities of the Multnomah County Medical Society,
American Medical Association.
I would not attempt to list all of the honors and all of the distinc-
tions that have been bestowed upon him for his professional and civic
activity, but I think they speak for themselves and I think you will
find him to be a very direct, frank witness and able to take care of
himself.
Senator NELSON. Thank you, Senator Hatfield,
Doctor, you may proceed to present your testimony in any manner
that you wish. You may read it directly, and.if you wish `to depart
from your prepared testimony and discourse~ at greater length on
points you have raised, the committee certainly will be pleased to have
you do so.
I trust you have no objection to questions as you proceed.
Dr. MCGILL. None whatever, Senator.
Senator NELSON. Thank you, Doctor. Go ahead.
STATEMENT OP DR. CLINTON S. McGILL, PRIVATE PHYSICIAN,
PORTLAND, OREG.
Dr. MCGILL. Senator, if I may just start by pointing out something
which has come up since I submitted my testimony, and I point to
the article in U.S. Medicine, the copy of Janu~ry 1, 1969, that was an
interview with your counsel, Mr. Gordon, seated on your right, in
which he chose the opportunity to make a personal attack on me.
I resent this attack and I would like to set the record' straight right
now about the facts in this case, if you will allow me.
Senator NELsoN. Yes. I was not familiar with the article.
PAGENO="0181"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4085
Dr. MCGILL. In this article, and I shall quote only a few lines from
it, Mr. Gordon made the comment charging the drug trade associa-
tion with promoting a physician for these hearings. The disparaging
comment that individual witnesses are a dime a dozen, which I resent,
that I have had communication with the PMA regarding the testi-
mony that I would give before the subcommittee. He said the sub-
committee knows of several instances in which the PMA has promoted
individuai witnesses and in some instances PMA will even write their
statements.
Now, I would like to make this perfectly clear. The statement I
submitted today is my own and has not-was never seen by the PMA
until after it was submitted to this committee. I wrote every line of it
and the views are my own.
And the comment, Mr. Gordon, that what happens in these hearings
is completely irrelevant to us I think is a little unfair. The hearings
are relevant to us. We are the ones that practice medicine in this coun-
try. What possible purpose would be served by having my statement
copied and sent to other physicians? That would serve no one's
purpose.1
But I would like to set the record straight right now. I have never
been employed by the pharmaceutical industry. I do not own stock in
any drug company nor have I ever. I have iiever received an hono-
rarium, stipend, gift, or fee of any kind from the pharmaceutical
industry and I would like the record to show that.
With that point clear, I will proceed.
The first paragraph of my testimony included some of the biograph-
ical data that Senator Hatfield has already covered. I would like to
point out that from 1940 to 1959, a period of 10 years, I did serve
as the part-time medical director of Oregon State Public Welfare
Commission. During that period I was called as a consultant for the
Federal Government in the development of the permanent and total
disability program under the Department of Public Assistance. On
another occasion I was called as a consultant to the Federal Govern-
ment when the disability amendments were added to the Social
Security Act. I have included this information to establish my famil-
iarity with the problems involved in purchasing necessary medications
for low-income families and welfare recipients.
I have followed with great interest the hearings of this committee
for the past ~0 months. I felt a growing concern that no one from
the private sector of medicine had been .heard.
1 (Subsequent in~ormatio'n follows:)
MEMORANDUM
April 15, 106~
TO: Senator Gaylord Nelson
chairman, Monopoly Subcommittee
FROM: Benjairdn Gordon, S'ta~ Economist
RE: DR. McGILL'S TESTIMONY
During the course of Dr. McGill's testimony before our Monopoly Subcommittee, the
witness stated:
"And the commenl, Mr. Gordon, that what happens In these hearings is completely
irrelevant to us I think is a little unfair. The hearings are relevant to us. we are the
ones that practice mediqine in this country. what possible purpose would be served
by having my statement copied and sent to other physicians? That would serve no
one's purpose.~'
In the February `10 Issue of the AMA News, which goes to every physician In the country
whether he is ~ member of the AMA or not, two-thirds of the editorial page is devoted to
excerpts of Dr. Mccill's prepared statement which be submitted to the Committee.
Not a single word is mentioned about the proceedings In the hearing room.
PAGENO="0182"
4O8~ COMPETITIVE PEOB&I~MS I~ TI~E DRT.~G' ~N~JS~RY
Senator NELSON. May I interrupt just a moment?
Dr. MCGILL. Surely.
Senator NELSON. Have you read the testimony of the hearings?
Dr. MCGILL. I have read a great deal of the testimony, Senator
Nelson.
Senator NELSON. Yesterday I glanced through the record after
reading your statement and I notice that there have been several
from private practice who have appeared before the subcommittee.
The record shows that Dr. Albe Watkins appeared, Dr. Franklin Far-
man, Dr. Richard Burack, Congressman Durward Hall-
Dr. MCGILL. Dr. Hall and Dr. Burack, neither one represents pri-
vate practitioners. Understand, I know Dr. Hall, Durward Hall, and
have great respect for him but he is a U.S. Congressman. Dr. Burack
is a professor of pharmacology at Harvard.
Senator NELSON. He is in private practice.
Dr. MCGILL. There is a difference between the academically oriented
practitioner of pharmacology and the private practitioner.
Senator NELSON. He is from private practice but' in any event your
statement is that none have appeared, and the record shows otherwise.
Dr. MCGILL. All right.
Senator NELSON. Incidentally, Dr. Hall practiced in Missouri for
25 years. I suppose he did not lose `his experience as a private prac-
-titioner when he became a Congressman. He was appearing against
the hearings. He has your viewpoint.
Dr. MCGILL. I have seen his testimony.
Senator NELSON. Dr. James Faulkner, now retired, was in private
practice of internal medicine and Dr. George Baehr of New York is
in private practice. I just wanted to point out that there have been at
least five witnesses who have had an extensive private practice. There
may `be 500 more private practitioners who want to appear. We have
had to establish a policy, as I stated earlier, of hearing from the drug
companies and organizations and others before we get to the private
practitioner. We have not even had the Academy of General Practice
before us yet, and I would think you might agree that the spokesman
for the Academy of `General Practice would have some priority gen-
erally, over individual practitioners, hut we will get to the practi-
tioners and that is what we' are doing this morning.
Dr. MCGILL. I would certainly agree and I am also aware of the fact
that the American Academy of General Practice has made the request
many months ago to be heard `before this committee.
Senator NELSON. Yes. As I told Mr. Stetler when he was-here, if
we followed his theory we would have to hold the hearings all at once
in the stadium and everybody testify at the same time. We have to
have some order in which to present witnesses.
Dr. MCGILL. I realize that.
Senator NELSON. The Academy of General Practice has been in-
vited. The AMA was invited a year ago, and again last December. It
seems to me that, a large' share of the information concerning witnesses
who have been invited to appear. before the sub~dmmittee has come
from the PMA rather than the subcommittee. We would be glad to let
you have this information, and we invite you to examine our' files so
that you might hav~ firsthand .~nowJedg~ of the persons we have in-
PAGENO="0183"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTEtY 4087'
vited, those who have declined, those who have not given any indica-
tions as to their intentions and, of course, those who have accepted our
invitation.
Dr. MCGILL. The only reason I even raise the point is the fact that
many of the witnesses that this committee has already heard have
made some very serious charges which I think we should be allowed
the privilege of answering, not many months later but as soon as the
charge is made. This is my concern, that somebody be `able to answer
the charges that have been made I think I will answer them in my
testimony.
Senator NELsoN. Please go ahead.
Dr. MCGILL. As I mentioned, on March 28 of last year I wrote
to Senator Nelson and Senator Hatfield volunteering my services, hop-
ing my testimony might add a useful dimension to these hearings. In
the final analysis we are the ones who prescribe the medicines and must
evaluatetheir worth on a day-by-day basis. We are also `the ones toward
whom the pressures and promotions of the drug companies are directed.
I should add that we carry the moral, medical, and legal responsibility
for the effects of those drugs on our patients.
I am grateful to the committee for inviting me to testify. From the
outset I would like to make my position clear as I have tried to do. I am
here today representing no vested interest except the health of the
American public. My interest in your proceedings stems solely from
my concern for the welfare of my patients and for our health care
system. The views that I am expressing today are strictly my own.
A number of very strong opinions have been voiced before this com-
mittee. Although I agree with some, I take strong exception to others.
These committee hearings, I think, have the potential for aecomplish~
ing `much that is good and I sincerely hope this will be the case. But,
I would submit that this committee also has the potential for creating
a great deal of mischief, and this is my greatest concern.
Senator NELSON. Did you document the mischief?
Dr. MCGILL. Yes. I think it will be pointed out, `Senator.
I would like to direct my attention `to several areas that I think need
to be clarified from the point of view of a practicing physician.
First, I would like to briefly point to the great strides that have been
made in medicine during the 20 years of my private practice. In this
period we have been given more effective therapeutic agents than were
produced in the entire history of medicine before that time. In these
few years, the progress of our science has achieved a "health ~
beyond the `wildest expectations of the last generation in medicine.
There can he little doubt that a great share of the credit is due the
pharmaceutical industry. I find it a curious paradox that the drug
industry is suffering its severest criticism at the very time it has pro-
duced its greatest progress. The therapeutic agents I have available
to me today have made it possible for me and others like me to be far
better doctors than we ever dreamed we could be. I am grateful for
the~e new products and my patients are grateful.
Senator NELSON. May I interrupt a moment? So is the committee.
I would not want your statement to leave the impression that the
committee and all of its members do not recognize many fine contri-
butions pharmaceutical manufacturers have made. From what Mr.
Stetler and some of the other critics `of our hearings have said, you
PAGENO="0184"
4088 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
would think that we did not. We have repeatedly expressed our respect
for the drug industry. These hearings are not aimed at taking credit
from the industry for their many accomplishments. These hearings are
aimed at evaluating some problems within the drug industry which are
of public concern-congressional concern. If there were no such prob-
lems, we would not be conducting hearings at all. Certainly, no one-
not eyen the industry itself-denies that there are problems, and I
might add serious problems, within the industry today.
Please go ahead.
Dr. MCGILL. Ours has truly become the "Golden Age" of medi-
cine * * * as opposed to the "Golden Age" of surgery, which occupied
the first 50 years of this century.
It should not be surprising then, that those of us who are fortu-
nate enough to practice medicine `during this rather exciting period
will view with increasing alarm any influence which we feel threatens
our system. I cannot believe it is the intent of this committee to cripple
the `drug industry or hamper our continued progress in medicine., But,
Iwo'uld caution the committee that.these hearings may produce exactly
that result.
It deeply concerns me `that many of our excellent drug products
are becoming better known to the public,, for their occasional harmful
effects, than for the en~rmous good they accomplish. .The publicity
given these hearings, with the emphasis that has `been placed on a small
number of `serious side effects, has the effect of undermining the
public's confidence in our pharmaceutical industry. More than. that,
many patients become sufficiently alarmed' that they stop taking medi-
cines they badly need, and we have had th'is experience.
Senator NELSON. Would you give the committee some specific ex-
amples of the publicity given to drugs emphasizing their serious side
effects?
Dr. MCGILL. Well, `by far the best example `of it is t'he terrible wring-
ing out Chioromycetin got `before this committee. The birth control
pill, `another product that has extreme value in private practice of
medicine.
Senator NELSON. Let us talk about Chioromycetin for a moment.
Do you use it in your private practice?
Dr. MCGIlL. I certainly do.
Senator NEL5ON~ What are the indicated uses of Chloroniycetin?
Dr. MoGUL. The indications of Chioromycetin are very well known
and should `be known to all practitioners who use the drug. This is the
only effective drug for typh'oid fever, the most effective drug in any
of the salmonella infections, resistant staph infections. Most of the
gram negative and gram positive respiratory infections will respond,
although I will agree other antibiotics can do the trick here, too.
Senator NELSON. For what indication is it the drug of choice?
Dr. MCGILL. It is the drug of choice in any bacterial infections that
are resistant to other drugs and sensitive to ~hloromycetin. Now, that
can be demonstrated in the laboratory. It is the drug of choice in
typhoid, the d'rug of choice in ricketsial fever, it is the drug of choice
in hemophylis meningitis, staph pneumonia. Shall I go on?
Senator NELSON. Certainly.
Dr. MCGILL. This is a valuable antibiotic. This is a lifesaving drug.
PAGENO="0185"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4089
I am well familiar with the blood dyscrasia. I have seen one, not in
my own practice but in one of my near associates. Chioromycetin also
saved my own son's life and that has a lot of meaning to me.
Senator NELSON. I ath just trying to get at the publicity as to the
serious side effects of chloramphenicol that seems to concern you. What
concerns you about that publicity?
Dr. MCGILL. The side effects? There has been-
Senator NELSON. No; I mean the publicity of the side effects.
Dr. MCGILL. The publicity of the side effects often carries over to
the use of other effective antibiotics. Individuals in the public often
are not able to differentiate between one drug and another. While tak-
ing one of these powerful antibiotics, they will say, Doctor, do you
really think I should do this, because after all I read in the paper
about all these harmful effects-
Senator NELSON. Are you aware of how widely chloramphenicol was
misprescribed in this country?
Dr. MCGILL. I am aware of the testimony that has been heard by
this committee. In fact, that is this whole copy. And I have read it
from cover to cover. And I challenge much of the testimony that has
been given because a great deal of this is after the fact testimony.
Senator, this is Monday morning quarterbacking. That is not quite
fair.
Senator NELSON. You are welcome to peruse the committee's files on
chioramphenicol, if you wish. But let me ask you a few questions.
Would you prescribe it for acne? -
Dr. MCGILL. This is a good question about acne. I have never pre-
scribed it for acne but I know dermatologists that do. Let me put a
hypothetical case.
Senator NELSON. To our knowledge, every single expert in the
United States agrees that it is nonindicated for acne. There are doc-
tors throughout the country with judgments against them, and more
developing all the time because the doctors prescribed chloramphen~i-
col for nonindicated cases-and acne is one.
Dr. MCGILL. Part of which has been the product of these hearings
and that is the point I am getting at.
Senator NELSON. That is the good part of the hearing.
Dr. MCGILL. I disagree.
Senator NELSON. Would you prescribe it for a hangnail?
Dr. MCGILL. Certainly not. Now, understand, Senator Nelson, I
am not recOmmending the misuse of any drug and I will not deny
the fact that these drugs are being misused. But may 1 point out
it is very well for Dr. Dameshek to sit up here and say, well, all the
cases we have investigated in the past have not been proper indica-
tions for thei drug. I have the world's, greatest respect for Dr. Dame-
shek. I know him and respect him as a great hematologist. However,
every one of these judgments is made after the fact. He did not have the
decision to make at the time in a patient with a serious illness. That
is an entirely different story.
Now, let us take the case of acne which they say is `nonindicated
and I would like `to put that as a hypothetical question. Acne can be a
serious disfiguring psychologically imparing problem to young peo-
ple, particularly young women.
PAGENO="0186"
4090 COMPETITIVE PROBLEMS IN THE DRIJG INDUSTRY
Now, let us take a hypothetical case. Supposing we had such a young
lady with a pustular acne, that it was seriously affecting her emo-
tional, and believe me this happens, her whole emotional development.
We have cultured the bacteria and find it to be a staph infection which
is Chloromycetin `sensitive and not sensitive to any of the other staph
preparations, and this is entirely conceivable. Now, the clinician has
this choice, do I put this patient on a drug that perhaps one in 40,000
times produces a blood dyscrasia but perhaps can help her, not only
her `skin but her whole emotional complex, or do I deny her the ad-
vantage of a drug that I know will help her?
Senator, that is not an easy decision to make and I challenge
whether this may not be a very logical decision.
Senator N1~soN. You have, of course, cited a hypothetical case
with special circumstance. That is not the issue here at all. Are you
aware that the testimony presented to our subcommittee is that nearly
4 million people a year have had chloramphenicol prescribed-and
our witnesses all agreed that at the very maximum only 10 percent of
those people should have had it. Ninety precent or more Were getting
it for nonindicated cases.
Dr. MCGILL. That is a spurious figure.. Again, thi~ is Monday
morning quarterbacking. This is by hematologists that make some
sort of a wild guess without any figures to guess from at all. I have
read the testimony, Senator.
Senator NELsON. Are you aware, for example, that Dr. Weston, a
State medical examiner, said that in all the cases of death from aplas-
tic anemia, from the use of Chloromycetin,, he had yet to find one
that was prescribed for an indicated case?
Dr. MCGILL. Yes. And I find that very regrettable but it also points
out how relatively rare aplastic anemia is.
Senator NELSON. We do not have any statistics on that, you see,
because-
Dr. MCGILL. They are hard statistics to get, I know that.
Senator NELSON (continuing). The case ends up with a specialist at
some stage who finds out the drug has been prescribed for a nonindi-
cated case. It does not become a part of any record any place. So, the
only statistics we have are from California. Those are gross statistics of
cases which are provable. Obviously the number-the percentage is
much higher-but no one knows how much higher.
Dr. MCGILL. Let me put it this way, Senator. Let us take the kind of
a decision I have to make as a physician. I have a patient in the hos-
pital with a serious salmonella infection, let us say. Now, there are
other drugs, Ampicillin; for example, which will work, not as well but
it will work in `a serious salmonella infection, but I have a critically
ill patient tonight. Do I prescribe a drug I am almost certain will work,
which is an excellent drug, or do I prescribe a drug I think will work
as well and not have as much liability, still bearing in mind the one
in 40,000 possibility of apalastic anemia? If the patient is sick enough
we will `chose the drug we are certain will work.
Now, Dr. Dameshek at a later date will say, Dr. McGill, you could
have used another product, therefore, it was not indicated. I do not
agree. The decision was the physician's at that time and that was a
proper indication.
PAGENO="0187"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4091
Senator NELsoN. That is not at all the kind of case these doctors are
talking about. For example, the kind of case they are talking about-
Dr. MCGIlL. Colds, things like that, I agree.
Senator NELSON. When Dr. Dameshek was here, he used as an illus-
tration, I believe, a case involving a lady who ended up in his care
because her doctor gave her chioramphenicol for headaches. The doctor
told her to take it any time she had a headache. She kept it in her
medicine cabinet and that is exactly what she did. And she died.
The kind of cases we are talking about is the child who has an
infected hangnail. There has been no lab testing. Or an infected tooth-
or any number of such miscellaneous cases.
This, doctor, is the point we are talking about. The physicians who
testified before us-the tremendous number of letters we have re-
ceived-none of them are talking about the kind of case where a patient
`was critically ill and a decision had to be made forthwith.
So that we understand each c~ther, the issue here is the overwhelming
misprescribing of this drug all over the country for the nonindicated
cases.
Dr. MCGILL. I understand that, but my cases, the case 1 described to
you with the salmonella infection, will never come to Dr. Dameshek's
attention because the patient got well and-
Senator NELSON. The kind of case that comes to his attention is the
gross misuse.
Dr. `MCGILL.' I do not disagree the drug ~s overprescribed and mis-
used and I will not defend that. We have all variations of abilities as
physicians just as we do in lawyers and engineers and every other pro-
fession, but my point is chioramphenicol is a very worthwhile, hf e-
saving drug and it has become too well known for its side effects and not
well enough known for its good effects. I think you will find that this
point of view is generally shared by the medica~lcommunity.
Do you wish meto go on?
Senator NELSON. Anyone, of course, is entitled to disagree with the
doctors whose testimony we have heard to date on this matter. But all
of them agree with Dr. Paul Hoeprich of the University of California
Medical School when he said "I think something should be done, the
prescribing of the drug certainly far exceeds the indications of its
use."
Dr. MCGILL. Every single one of those individuals-I have read
this testimony. None of them suggest that it really be restricted and
even Dr. Goddard before this committee said he would not suggest
seriously restricting its use because it is too valuable a drug.
Senator NELSON. What do you mean by restricting its use?
Dr. MCGILL. The suggestion has been made it be restricted only to
hospital use; for example, and I think in a moment you yourself said
perhaps it should be taken off the market because it has done more
harm than good. That is not so.
Senator NELSON. I never said that, sorry.
Dr. MCGILL. I think perhaps this may have been in a heated moment
and I understand these things. But your testimony yourself: "We
would be better off actually in view of what has happened if we never
gave the drug at all."
Now, that is not true at all.
PAGENO="0188"
~4O92 COMPETITIVE PROB~LEMS IN THE DRUG' INDI1~TRY
Senator NJ~LSON. However, that is read out of context. The patients
involved had been given it for nonindicated cases and if the testimony
we have heard to date is correct, 10 percent or less of the people receiv-
ing chioramphenicol last year should have had it. In fact, Dr. Weston
thought that less than 1 percent of those getting it should have it.
Dr. MCGILL. I challenge Dr. Weston's figures and I do not think he
is-I recognize Dr. Weston as an authority in his area but I do not
feel he has correct figures.
Senator NELSON. Do you know what happened to the use of the drug
after the publicity?
Dr. McGrE~L. It probably accelerated.
Senator NELSON. No. In the first 6 months of 1968, versus the first
6 months `of 1967, it dropped from about 20 million grams of use
for-
Dr. MCGILL. Now, when the first reports of aplastic anemia and blood
dyscrasias came out and were reported in 1951 to the medical profession
the use of Chloromycetin dropped almost to zero. It dropped very
sharply because of this potential danger, once the facts were known.
My point is this information is not wasted. This does reach the
m~dical profession and `any doctor `that has practiced in the last 1~5
years and does not know that ~hloromycetin can produce serious blood
dyscracias must be blind,' dumb, and deaf because there h~we been all
kinds of warnings.
Senator Nzi~so~-. That iS exactly what the experts' testimony has
been-that many doctors have'been blind, dumb, and deaf. `It has been a
hOrrible tragedy in this country `and it is an indictment of the medical
profession. If you wish to go through our files you will find letters
from parents whose children died as a result of the drug being admin-
istered for such nonindicated cases as hangnails, acne, sore throat, and
the like. It is incredibl&-simply incredible-and it is an indictment
of the medical profession.
Dr. MCGILL. Senator, I do not disagree but you are talking today to
a physician whose son's life was saved by the ~hloromycetin.
Senator NELSON. In your son's case perhaps it was given for au in-
dicated condition. No one would criticize that. Certainly none of the
doctors from whom we have heard. These doctors said it is an excellent
drug but that because of the serious risks involved in its use, it must
be restricted to the extremely limited conditions for which it is
indicated.
Dr. MCGILL. But you will notice the statement is made all through
the testimony that were' it not for the blood dyscracies, this would
doubtless `be the best antibiotic ever made. That is in the record.
Senator NELSON. No one disputes that. `
Dr. `McGu~. Well, my point is, I think something should be said
about this valuable drug which has an unfortunate hut rare compliea~
tion. The fact that it is being overprescribed or prescribed for indi-
cations that are not correct, 1 will not defend. Not at all. And I think
we within the fraternity try to do' our best on this score.
Senator N~LSON. Of course, that has been the testimony. All the ex-
perts say it is an excellent drug.'A i~ery valuable drug, but it should
be used only in indicated cases. The testimony is that they think' that
in 90 percent or more of the cases, it has been used for nonindicated
cases. That is the real issue here. Now--
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COMPETITIVE PROBLEMS IN TII~ DIWG INDUSTRY 4O93~
Dr. MCGILL. And all I would like to add, I do ~ot think their
figures are correct.
Mr. GORDON. Dr. McGill, May I interrupt? You said that chloram-
phenicol is the drug of choice for hemophilus-
Dr. MCGILL. Infiuenzal meningitis.
Mr. GORDON. Here is a recent study 1 the National Research Coun-
cil of the National Academy of Sciences. It says that:
It is likely that this claim (drug of choice in hemophili influenzae meningitis)
is no longer Justified. In meningitis of the newborn, Kanamycin is preferred as
the drug of choice for empiric treatment.
Dr. MCGILL. There is no question Kanamycin has come along but
for many years Chloromycetin was the drug of choice, and inciden-
tally, Kanamycin is not without its side effects.
Mr. GORDON. I might mention that the recent study by the National
Academy of Sciences limits even further the uses of Cliloromycetin.
Dr. MCGILL. Yes; but that limitation was not based on the tailure
of Chioromycetin. It was based on the fact that there are newer prod-
ucts on the market.
Mr. GORDON. That is right.
Dr. MCGILL. That is fine but this is not an indictment of Chloro-
mycetin and that is the way it has been made to sound.
Now, we will get better drugs than these, I am sure, I sincerely hope
we do, but these things all have to be interpreted in terms of the time
of reference they were made. For a long time Chloromycetin was the
only drug effective in this area.
Mr. GORDON. But not now, is that correct?
Dr. MCGILL. Not now, although Kanamycin has its problems. I
have used it.
Mr. GORDON. Incidentally, it goes into many other uses for which
you said it was the drug of choice and for which it no longer is the
drug of choice.
Dr. MCGILL. Well, what I say at one particular moment and what
may be true tomorrow may be two different things. As I mentioned,
the drug industry does make progress. They put out new products
and I am sure we will see the day when Chloromycetin is an obsolete
drug, but for a long time it was the drug of choice of many, many
physicians.
Senator NELSON. You may proceed, Doctor.
Dr. MCGILL. To make matters worse, this committee has givn a
public forum to certain arrogant professors of pharmacology who have
openly discredited the drug-prescribing abilities of the American
physician. I deeply resent this insult to our clinical integrity. The end
result of this unfortunate publicity is unnecessary suffering by many
individuals who are fearful of using drugs of any kind-and this is
tragic. Senator, I have had this ex~perience.
Now, a large part of the practice of internal medicine is the treat-
ment of cardiovascular disease. I would like briefly to point to some
of the improvements that have taken place during recent years:. The
anticoagulants have cut the death rate in half during the critical first
month following a heart attack. Incidentally, those anticoagulant de-
1See information beginning at p. 4131, infra.
PAGENO="0190"
4094 COMPETITIV]~ PR0BL~MS~IN TH~3 DRUG INDUSTRY
rivatives were developed in the University of Wisconsin; a great
contribution to us.
In arterial occlusive disease they have allowed us to add many years
of life to the individual. Thanks to our antihypertensive drugs we
have managed to cut the death rate from hypertensive heart disease to
about half of what it was 15 years ago. Another great breakthrough
was the development of the effective oral diuretics. They not only pro-
long life but they have added immeasurably to the comfort of people
suffering chronic cardiovascular disease. Yet, in spite of all these ad-
vances, cardiovascular disease still kills more Americans than all other
causes combined. There is much more that can be done in this field and
the need is urgent. This committee would be well advised to think in
terms of providing greater incentives to accomplish this task rather
than discrediting the system.
Senator NELSON. In what way have we been trying to discredit the
system? I am curious about that.
Dr. MCGILL. We certainly have seen many areas of the drug industry
criticized for their practices, and there may be some validity. I am
not an expert in the drug industry and do not pretend to be~, but I
find it difficult to reconcile the criticism of the drug industry in these
hearings with the accomplishments they have actually produced.
Senator, as a practicing physician I am concerned about new prod-
ucts. I want things I can treat my patients with. This is my point
of view. This is my concern.
Senator NELsoN. I am concerned about that, too, and your general,
casual statement regarding the committee's discrediting the system.
Is it your opinion that any great industry-such as the drug in-
dustry, the automobile industry, the chemical industry-that these
industries are sacrosanct? That problems which arise within an in-
dustry, whether it is price fixing, price setting, misrepresentation in
advertising-and so forth-is it your view that because these com-
panies do good things---and no one denies that they do-that `as a mat-
ter of public policy we should avoid exposure of their bad practices?
Dr. MCGILL. Certainly not.
Senator NELSON. Well then, the purpose of the hearings has been
to examine some of their bad practices. I don't understand the point
you are trying to make when you talk about "discrediting the system."
Dr. MCGILL. There may be a difference of opinion, Senator, on
what are bad practices and I will get to a couple of those later in the
testimony. I think you may want to question-P'
`Senator NELSON. Of course there always are differences of opinion.
That is' why we permit the industry to come in and answer whenever
a point is raised regarding a particular industry. In that way we have
both sides in the record.
But I do not understand what you mean by our "discrediting the
system." You must have something in mind. Specifically, in what way
do you feel we have been discrediting the system?
Dr. MCGILL. The criticism of the detailing, for example, and that is
covered later in my testimony. A couple of areas that I think perhaps
will come out as we go along, and I will be glad to enlarge on them if
you would like.
PAGENO="0191"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4095
Of the various issues heard by this committee, and here is one right
here, none has created greater controversy than the question of generic
prescribing or generic equivalency. In my view, most of the testimony
has completely missed the point. It seems evident that there are both
good and bad brand-nam.e products on the market and there are
both good and bad generic~~name products on the market. The impor-
tant point is that the product be indentified. If I prescribe a specific
brand of drug products, I do so for very good reasons. And, under
no circumstances do I want a pharmacist substituting an equivalent
product. Any more in this direction will meet with very serious ob-
jections from the medical community.
Senator NELSON I am sure it would. You are not saying that I have
suggested this?
Dr. MCGILL. No, sir. But it has been suggested before this committee.
Senator NELSON. Oh, yes. It has been suggested, and it has been
opposed before the committee.
Dr. MCGILL. Do I understand your point, then? You have no ob-
jection to product identification as a matter of committee policy.
Senator NELSON. We have heard testimony, which has impressed
me, to the effect that every doctor ought to be required to put the ge-
neric name on the prescription and that he may, if he wishes, designate
any brand name he desires. Is that objectionable?
Dr. MCGILL. No. That is fine. That is the point we are after.
Senator NELSON. After listening to the experts, I believe that to be
the correct position. But you see there is a problem. I do not want to
be unfair to you, but I would like to ask you a question. There is no
reason you should know the answer-but do you know what Thalinette
is?
Dr. MCGILL. I am sorry.
Senator NELSON. Do you know what Thalinette is-or Profamil-dr
Valgis? There is no reason why you should know but I ask you-
Dr. MCGILL. I am not familiar with the products you are talking
about.
Senator NELSON. Do you know what thalidomide is?
Dr. MCGUL. Certainly.
Senator. NELSON. The three brand names I read are all thalidomide.
There are 84 listed here in an article by Dr. Taussig who appeared
before the committee some months ago. One* of the reasons she gave
(and almost everyone supports it) for putting the generic name on the
label was that after thalidomide was on the market, it was being sold
throughout the world under 34 different brand names. In many coun-
tries it was repeatedly prescribed by physicians simply because they
did not recognize it by the name under which it was being sold.
Dr. MCGILL. Senator, I do not think any doctor would have the
slightest objection to this. The generic name of the drug on the
prescription is something I always do myself.
Now, I have read Dr. Taussig's testimony. I know her and have
enormous respect for her. iler point was so that the drug could be
identified by someone else, unless there is some specific reason why
the doctor does not want to list it, and this could happen, but most of
the time no objection. I think this would be a fine thing.
Senator NELSON. Fine.
PAGENO="0192"
4096 COMPETITIVE PROBLEMS IN TBE ~RUG INDUSTRY
Mr. GoRDoN. Dr. McGill, this is exactly what, the piiaamacoiogists
advocated, putting the official or generic name on the prescription
and the nume of the manufacturer. 1 do not think we had a single
pharmacologist who testified otherwise.
Dr. MCGILL. This is correct, and as far as generic vcrsus brand
name is concerned, I am sure this committee is aware that at least
three-fourths of the drugs that we are using do not have generic
equivalents. Theref ore, you are talking about an academic point.
Many times the reason we favor brand names is that they are simpler
names to use. Generic names are often very complex and sometimes
very hard to remember. All of us, I am sure, know the generic name
when we first start using a drug but then the drug company will
provide us with an easier name to use, a more popular name; so we
use it and it might require a great deal of going back and restructuring
our thinking to get into the generic thinking. I am sure it could be
clone if it needed to be, but I do not think it serves a useful purpose, as
long as it is identified and I think the name should be on the label.
I would have not the slightest objection to that.
Shalllgoon?
Senator NELSON. Please.
Dr. MCGILL, As I mentioned, regulations that interfere with the
decision, and you clarified that for me, Senator, would not be in the
patient's interest and would be met withopposition.
It has been argued before this committee that some sort of a
national formulary~ should be developed. I would like to point out
an example on this business of switching products by generic names, an
example in my own household. I have a diabetic son, that is the same
one I refer to, saved by Chiorornycetin, who takes insulin every day.
Over a period of years he has always taken insulin manufactured by
the Lilly Corp. On one occasion a brand of insulin made bya competitor
was substituted. This was precisely the same generic type of insulin
he was taking, except it was manufactured by a different company.
He promptly had a rather violent allergic reaction to the new product.
That is a local reaction in the skin; a large wheal.
Obviously, there is something in the competing product that is not
present in the Lilly product. That does not mean the competing product
is not a perfectly good one for someone else. It ma;y be; but for this
particular individual it is not the drug of choice. I would lilce to point
out this is the type of information no pharmacist could knew. Only
the physician has this information available to him.
Mr. GORDON. Are you aware that insulin was not developed by the
drug industry?
Dr. MCGILL. You~~ are talking about the development of Banting &
Best insulin; yes. In fact, I also know Dr. Best and I see him every time
I visit there. But the development of a product in a laboratory is
nothing more than a clinical curiosity until one of the drug companies
is able to make it available through production.
Mr. GORDON. We know it is their business to produce it.
Dr. MCGILL. I am not criticizing this. My only point is by substatut-
ing the same generic insulin, it produced a reaction and I would never
give him that brand of insulin again. Again, I am not being critical of
the product. I am only pointing out this is the kind of information that
PAGENO="0193"
COMPETITIVE PROBLEMS IN THE DRIJG INDUSTRY 4097
only a doctor has, you see. Another point in this area. One of the oldest
drugs in common usage today is digitalis. There are many brands of
digitalis on the market, all of which must meet lISP standards. Yet,
in my clinical practice I prescribe just one brand because I am
thoroughly familiar with its effects. Among my colleagues I find this
to be standard practice. In fact, we teach our students this.
Mr. GORDON. Which do you prescribe?
Dr. MCGILL. Upjohn's digitora 1.28 grains, in my own practice.
Mr. GORDON. When you write the prescription do you write
"digitora," or "digitalis"?
Dr. MCGILL. I usually write "digitora" because it is easier. I would
write "Upjohn" and "digitalis" but it is a little longer and more
complicated.
Certainly there is variation between products bearing the same ge-
neric label. In most instances, no harm results from tius variation as
long as the prescribing physician is thoroughly familiar with the prod-
uct he is using. The substitution of another product can easily harm
the patient. This is why product identification is important. This com-
mittee would be well advised to insist on product identification. Then
any kind of an abnormal reaction, any question of therapeutic value,
any problem involving the quality of the product could be traced right
back to the source. Certainly this would be in the public's interest. In
my view, the choice of a given drug for a given problem in a given
patient is a decision that only the attending physician can make.
Senator NELSON. So far as I am aware, we have no1~ had any testi-
mony which would argue with that.
Dr. MCGILL. Fine. I am very glad we agree on that point.
Senator NELSON. Certainly the witnesses we have had agree on that
point. The problem is the propaganda which has been circulated and
which is responsible for the misunderstanding.
Dr. MCGILL. I am not worried about the propaganda so much as I
am sure if we agree on this point, I will feel much comforted.
Mr. GORDON. Dr. McGill, just one more point. Digitalis, was also not
discovered or developed by the drug industry.
Dr. MCGILL. No. It was discovered and developed about 400 years
ago, as a matter of fact, by Dr. Withering who wrote an astonishing
treatise on it. We have not had-we have not added much to his de-
scription, in 400 years.
The basic issue in generic prescribing revolves around the problem
of drug costs. It has been argued before this committee that some sort
of a national formulary should be developed and used where Federal
funds are involved. The contention is that generic prescribing would
result in a considerable saving of funds. I seriously question this con-
tention and I have some firsthand knowledge in this area.
I referred earlier to my experience as the medical director of the
Oregon State Public Welfare Commission. During the e~irly 1950's,
the rapidly rising drug costs became a major problem. In an attempt
to solve this problem I developed, with the consultation of others, a
formulary for the use of welfare recipients. To my knowledge this was
the first such formularly of this type that was ever introduced in a
welfare program. Frankly, I consider the development of this formu-
lary to be the single biggest blunder that I committed as medical di-
81-280-69-Pt. 10-13
PAGENO="0194"
~tO98 co'M?E~rITIvE PROBLEMS IN THE DRUG INDUSTRY
rector. First of all, it Was almost imposible to keep it current with the
rapidly developing drug products. It also produced a universal storm
of protest on the part of my colleagues. We, of course, made allowances
for exceptional conditions, or where life-threatening situations were
involved. We soon learned that the administrative costs and the al-
ienation of the medical community far outweighed any savings we
might have realized by use of the formulary. I would caution the com-
mittee to carefully weigh any such decision. The effects are indeed far
reaching.
Senator NELSON. What about hospital formularies?
Dr. MCGILL. Hospital formularies are quite different, Senator Nel-
son. They usually represent the agreement of committees on what are
the most appropriate drugs being used today and they do not restrict
the physician. The reason most hospital formularies are put together
is so they can buy by large quantity and therefore get certain savings
which would be appropriate to quantitypurchase.
Now, in my particular hospital, Good Samaritan Hospital in Port-
land, we have a recomrnex~ded formulary but it in no way restricts the
physician to the choice of those drugs. If he wishes a specific drug, he
may have it.
What we a~re talking about is the most likely drugs to be used so
they can take advantage of quantity buying. That is quite different
from restricting a doctor's choice to the drugs the program can pro-
vide. This is the problem of a closed-end budget, you see.
Senator NELSON. What do you do about a situation where the public
money is being spent-this is the kind of problem that I think Con-
gress and the taxpayer, and I would presume the doctors are concerned
about.
You are, of course, familiar with the Medical Letter. In June of 1967
they published their evaluation of prednisone. This is just one of any
number of examples we could use.
Now, the price of Schering's Meticorten, which was far and away
the predominant brand in the market, was $17.90 for 100 tablets, and
Parke, Davis' Paracort was $17.88 a hundred on down the line to $10,
$8, Merck's at $2 and finally down to 59 cents a hundred. There was
a price gradation from 59 cents a hundred to $17.90 a hundred to the
pharmacist. So the markup for Meticorten `and Paracort is somewhere
in the twenties or thirties.
As a result of the chemical tests and the advice of their clinicians,
the Medical Letter said that in their judgment they are all equivalent.
And they so advised the physicians.
Dr. MCGILL. The price differential on prednisone is really well
known in the medical fraternity and I myself don't know wh7 they
don't use-have greater use of the less expensive products. On the
other hand, I would not prescribe it generically without specifying the
brand because where we may haVe five or 10 or 15 on the market today
which meet certain equivalent performance, we may have 200 tomor-
row, and this is why I would identify the product.
Senator NELSON. But the fact is the Meticorten at $17.90 dominated
the marketplace and it was-
Dr. MCGU4L. It is a good product.
Senator NELSON. Yes, but it is no better than Merck's according to
the Medical Letter.
PAGENO="0195"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4099
Dr. MCGILL. I will agree, and I think that you have picked an
extreme example but I don't disagree with you. I think this does not
make sense and the less expensive Merck product should be used which
I wotild use myself.
Senator NELSON. This isn't an exceptional example.
Dr. MCGILL. That is an extreme example of price gradation.
Senator NELSON. I can give you any number of other examples right
now.
Dr. MCGILL. I am aware that there are price variations but I think
probably the Meticorten story which has been told many times is an
extreme.
Senator NELSON. The reason I used Meticorten is that otherwise the
witnesses might argue that the other brands aren't as good. None of
the experts before the committee felt that they would quarrel with the
judgment of the Medical Letter on this.
I will give you another example. Chlorpromazme was developed by
Rhone-Poulenc in France. They licensed its use to a single manufac-
turer in the United States and a single manufacturer in Canada. There
was no research money involved on the part of either company. They
were just licensed to sell it exclusively as a monopoly.
In the United States, the Defense Supply Agency paid $32.62 a
thousand. I suppose this was the lowest price anyone could get in this
country, since of course they purchase in large quantity. But-in
Canada the Department of Veterans Affairs paid $2.60 per thousand.
The same drug.
Dr. MCGILL, Senator, there are several points with which I would
take issue. First of all, Parke, Davis Co. has a great deal of research
money in Chioromycetin.
Senator Nri~soN. I said chlorpromazine.
Dr. MCGILL. I am sorry. Well, also there are several hundred manu-
facturers of these drugs in Europe and other countries where there is
a very definite competition between product manufacturers. Chlor-
promazine is licensed by one company and that, incidentally, will no
longer be true next year, I understand, and I have no doubt the price
will come down.
Senator NELSON. All I am saying is that there are vast price differ-
ences. Here we had the same drug licensed to one company in this
country and one in Canada-selling at $32 a thousand in this country
and around $2 a thousand in Canada. I just don't want you to think
these are extreme examples, as you stated-we can give you dozens of
examples.
My point, however, is what does the taxpayer say, and properly so,
when all welfare patients in one particular community are getting
prednisone at $17.90 plus the markup, and then 10 miles away in
another community the doctors are prescribing Merck's at $2.
Dr. MCGILL. I don't disagree. We are in agreement on that point.
Senator NELSON. Well, if you don't establish some kind of a formu-
lary situation, how do you decide the issue?
Dr. MCGILL. By price information, and I think that is where price
information needs to be distributed more generally and it is being dis-
tributed more generally. This has become almost a standard procedure
with detail men, to give price information right along with product
information, and this may be one of the effects this committee has had.
PAGENO="0196"
4100 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
One such effect is to encourage the growth of the small parasitic drug
companies who cash in on the research and development of the major
pharmaceutical houses. Most of these small companies make no contri-
bution whatever to the health of the public or the growth of our science.
It's only natural then, that we will favor the product of the company
that developed it. The parent organization has vastly more experience
in the production and quality control of the product; therefore, it is
reasonable to assume greater reliability. This is what concerns us.
Senator NELSON. I don't quite follow that. Let me ask you a question.
Every other company in America is in the same situation. If you
discover a new drug, you patent it for 17 years and charge anything
you please. At the end of the patent period anybody is free to manu-
facture it. That is true whether it is automobiles or anything else.
Dr. MCGILL. Fine.
Senator NELSON. Why shouldn't that apply here?
Dr. MCGILL. It does.
Senator NELSON. What, then, is the criticism?
Dr. MCGILL. This refers back to the formulary. A formulary requir-
ing for public money the use of generic equivalents would have the
effect of favoring the small company at the sacrifice of the big company
who produced all the research and development. That is my concern.
Senator NELSON. That is the point I am getting at. Why does it favor
the-~as you say-the parasitic company. Do you call Strong, Cobb &
Amer a parasite, one of the biggest generic manufacturers in America
who sells to all the major companies?
Dr. MCGILL. I call any company a parasite, a parasitic company,
that does not do research and development of their own. This is our
concern.
Senator NELSON. All right.
You say that a formulary based on price would favor generic pro-
ducing companies. I don't quite follow that. The company that dis-
covers the product has 17 years in which to make whatever profit it
sees fit. Their product is without any competition whatsoever in the
marketplace-a total monopoly for 17 years. Then the patent runs out.
is there any reason in the world why the patent should be extended-
giving them further preference, s~ to speak?
Dr. MCGILL. No. I am not suggesting that.
Senator NELSON. What preferential treatment is there if, on the
basis of price, you purchase from a generic company?
Dr. MCGILL. No, but if they were required to choose, in other words,
if you put a price-oriented national formulary that we must use in
public welfare or any kind of public money program, that has the
effect of favoring the generic prescriber.
Senator NELSON. Why is that?
Dr. MCGILL. On a price, competition only, basis.
Senator NELSON. Why does that favor the generic prescriber?
Dr. MCGILL. Well, the assumption is that the generic prescribers,
having no research and development program; can put their product
mit cheaper, plus they can also use the research information and patei~t
information of the other company. Again I don't know all the eco-
nomics of the drug industry. My concern is that if we-what we are
going to end up doing is to eliminate two classes of drugs and end
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4101
up with drugs in the middle. The generic houses will come up to line
and the few instances of very high-priced trade names will probably
come down.
That might be a good thing, but what I am concerned about is if
we cripple research and development, we won't get the tools we need.
This is my concern as a physician.
Senator NELSON. That is why I am pursuing this. I don't under-
stand how you cripple research and development. You have a 17-year
patent. They can charge 100 or 1,000 times the production cost. In
fact, it is pretty clear that in Meticorten at $17.90 a hundred v~rsus
~59 cents a hundred that they are doing this. Here is a cornpa~iy that
can manufacture at 59 cents a hundred and make a profit, You give
them the 17 years. The patent runs out. They have made all their
profit.
Then I think Government, the physicians, anyone-ought to buy
the cheapest equivalent drug in the marketplace. 1 emphasize
equivalent.
Dr. MCGILL. Well, this is, of course, a different issue, whether it is
equivalent or not.
Senator NELSON. There is no argument that I know of about the
prednisones listed here. That is why I stressed equivalent. What hap-
pened with Meticorten? In the retail marketplace they charged $17.90.
After these hearings, they reduced their price from $17.90 to $10.50 a
hundred. Another company reduced from $17.88 to $3.45 a hundred.
Dr. MCGILL. Incidentally, may I say this is one of the good effects
this committee has had. Everybody has gone back and taken a close
scrutiny of their price structures.
Senator NELSON. Yes, but the issue here is that these companies-
in this case it was Schering-was selling to the pharmacies at $17.90
a hundred while to New York City Schering was bidding and offering
to sell at $1.20 a hundred. Why? Because they were taking bids in
competition with these other companies. That is why they were willing
to sell at $1.20 a hundred.
I don't quite understand your position with regard to a formulary.
The patent runs out. You choose the lowest price equivalent drug that
is reliable. Why, then, is that a disadvantage to the company which
has already recovered all their research moneys and made their profit--
and is now competing, like everyone else, in the free competitive
economy?
Dr. MCGILL. Which they have to do right now as far as that is
concerned. But my concern, and I can't help but be a little critical
of the small company who does not make any contribution to me
or my clients, but simply wishes to cash in on somebody else's product.
Now, call that prejudice if you like but I don't favor such a com-
pany. I also think it is up to them to establish, I repeat, it is up to
them to establish, whether or not their product is equivalent. I don't
mean USP. I mean therapeutically equivalent, and I will not use their
product until that is established.
Senator NELSON. Well, I guess-
Dr. MCGILL. As a matter of fact, I think this is the area that your
committee would be well advised to view, what the practices are among
the small companies who do no research and development. The extent
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4102 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
of their research and development is the Patent Office, whose drug
expires next. What contribution do they make except a pricewise
contribution? They make nothing to the `science. The price is im-
portant. I don't mean to be discrediting that, and I will have some-
thing to say about that a little bit later, but our concern is growth and
development `and we will naturally favor the' ones who help us on
this score.
Senator NELSON. What I am getting at is what more should you
do for a company aside from giving them, a 17-year monopoly? I
think all of us would be very happy if, for example, in the automobile
industry some one who had never designed or done anything' at all
would take all the patents on automobiles and come up with a car
that w~s one-third the price of those in the marketplace and ]ust as
good. Would you atta'ck them as a parasitic competitor? That is what
a free oompetitive economy is all about. Otherwise you would have
a monopoly forever.
Dr. MCGILL. I am glad you brought that up because I think the
point should be made that the patent, the 17-year patent right is not
unique to the drug industry. This is unique to the patent system of
this country.
Senator NELSON. That is correct, but in every other industry, when
the patent runs out, everyone is free to produce the product. Whether
it be the private citizen, businessmen, or Government, everyone is
going to take the best product they can get at the lowest price. They
aren't going to sit back and say "I am going to pay twice as much
out of gratitude to General Motors because they invented this de-
vice." Why shouldn't we do this with drugs?
Dr. MCGIlL. None at all, and I think perhaps I may have over-
emphasized the loyalty type of argument, not that I don't think loyalty
is important. I do. Yet up to a point. The drug products made up by
other manufacturers that I know and where I know the reliability
of their organization, if produced at a much lower price, we certainly
will use the one at the lower price. Our loyalty will only go so far
for a product, I don't think it serves any purpose to get into the equiv-
alency argument in front of this committee, again, it has been heard
so many times. I think that the small companies should be required to
prove their product is equivalent and then I would use them if they
have a better price. No objection to that at all.
Until that time we may very likely favor the original manufacturer
because we have great faith in him and feel he has the experience
he needs to produce the product, and there are examples of this,
Senator.
Senator NELSON. Please proceed.
Dr~ MCGILL. Well, I wish to go on.
In my view, if this committee wishes to critically examine any seg-
ment of the pharmaceutical industry, it should direct its attention
to these noninnovators whose sole purpose in the drug field is to profit
on the products other companies have developed.
Senator NELSON. I think Senator Hatfield had a question.
Dr. MCGILL. Yes, surely.
Senator HATFIELD. Dr. McGill, on this point of having no alternative
but to reduce their research and deVelopment programs, don't you
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4103
think they might also have the opportunity if they are in this kind
of a situation that you describe to reduce their advertising budget?
As you might know-
Dr. McGiii.. I have no idea, Senator Hatfield. I don't know that
much about drug economic&.
Senator HATFIELD. I think there are about $400 to $600 million spent
by the industry each year.
Dr. MCGILL. The figure $600 million has been used quite often.
Senator HATFIELD. It seems to me there might be another alternative
than to cut into their research and development programs.
Dr. MCGILL. In fairness, as it has been described to me, that. $600
million does include their total marketing costs and not just
advertising.
Senator HATFIELD. Excuse me.
Dr. MCGILL. As far as marketing is concerned, I am sure it would
be obvious to the committee that when we hear about a new product
and read about it in our journals, it is little more than a curiosity until
it is on the market where I can use it.
Well, in the advertising and promotional practices of the pharma-
ceutical houses, I have found it difficult to reconcile the testimony
heard by this committee with the procedures actually followed in the
field.
I have found the drug advertising in our professional journals
to be very useful. It has also been my experience that the ethical
drug houses are very careful to accurately describe their products
and include all the possible side effects. We are all aware that the FDA
has regulatory authority over drug advertising.
I would also like to point out that journal advertising is not the
only source of information on new products. And, in fact, is probably
not the most important source. In any major breakthrough of a new
drug product a number of articles will have appeared in our pro-
fessional journals. In all probability, it will be described in the JAMA
section on new drugs. We may likely hear of it when reported in a
scientific paper in one of our many professional meetings. The point
is, there are many sources of information on new drug products and
they are all useful to us.
I think a word should be said here `about the detail men. It is
my practice to see one detail man every day. In fact, the detail man
is the first appointment I have every morning. In my office we keep
a file of our detail men so we can contact them if we have questions
about their products. The vast majority of detail men are trained pro-
fessionals `and they provide us with valuable information. We learn
from them such important details as package size, how a given drag
is supplied, whether it's liquid, tablet, injectable, suppository;
whether it is in general distribution. The detail m'an also supplies me
with price information right along with product information. This
is becoming more general `all the time. Contrary to what has been
said in this committee, most doctors are price conscious. If they are
not, they soon hear about it from their patients.
To be perfectly objective, I must admit to an unhappy experience
or two with detail men, but such an individual doesn't get another
appointment to see me. As a rule, he's not long on the job. Such in-
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4104 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
staiices are rare. I have many times called upon detail men to contact
their parent organization for special information. I've always found
them very willing to. do so. Not long ago, I ran into an unusual side
effect with a drug that was not described in the package literature.
The detail man called hi~ parent company-i: might point out I called
him at home at 5 ~ in the evening. I received a return call at 8
o'clock that same evening, which was 11 o'clock t1~at night by thelr
time, but ~ithin a ni~tter' of hours I reeeived a call from one of the
research scientists~ of that organization. He gave me the information
I was looking for and was mast helpful in all respects.
I would like to cite one further example of the services provided
by detail men. I am c*rentl~ treating a i~ather rare eye condition in a
patient in consultation with one of our professors of ophthalmology
at the medical school. It was his recommendation that laro~e doses of
an adrenal steroid be used in a near-heroic attempt to save~her. vision.
These are very e~pensive producth and we both were hesitant to subject
the patient to this financi~J burden. I cintacted the detail than of one
of the large drug houses ~nd presented my problem, hopitig he Could
provide us with enough' samples for at least a tri~1. More than that,
he contacted l~tis parent organi~ation who willingly provided all the
steroid the caSe will require.
I am happy tQ add that our treatment appears to be successful.
Granted, these are but small examples of special service in one
doctor's practice, but they are by no means unique. Multiply these
exf~eriences by the more than 200,000 practicing physicians of this
country and I think a mOre realistic concept of the value of the detail
man emerges. I would like to point out that these are services that
could not be obtah~ed through any published jour~aJ of drug informa-
tion or through the AMA's Council on Drugs. Such services, can only
be provided by person-to-person contact.
It has been suggested to this committee that a federally sponsored
journal of drug information should be published for the use of the
medical profession. A national compendium of drugs has also been
recommended. These proposals have merit and deserve further study.
However, if any proposal of this committee is to serve a useful purpose,
it must have the confidence of the medical profession. It is imperative,
then, that this committee establish and maintain its credibility with
the scientific community. Anything ]ess will not only lead to certain
failure, it will provoke outright a rid vigorous opposition.
Senator NELSON. I~et me say, Doctor', that is also my position. It
has been the position of all the witnesses who have testified in favor
of a formulary, from Dr. Goddard on. Everyone agreed that the
formulary has to be one in which the physician has confidence. It
would have to be one that-
Dr. MCGILL. Or it would not be useful.
Senator NELSON. Certainly the medical profession as well as the
Government would have to be represented. You could not have a
successful compendium, or anything like it, without the acceptance
and broad participation of the medical profession.
`Dr. `MCGInL. I ~im happy to hear that. You are awaFe,' of course,
of the compendium being drawn up by the AMA's Council on Drugs.
Senator NELSON. Yes.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4105
Dr. MCGILL. At our own expense we are doing this, and I wonder
if it serves any additional purpose, but perhaps I am not the one to
judge that.
Senator NELSON. We haven't adequately explored this question. I
introduced legislation to create a compendium for the purpose of
having extensive hearings on that specific proposal so that we could
get the viewpoint of everybody who might in any way be involved
and see whether or not a consensus could be reached. If, in the mean-
time, however, a compendium were developed that was adequate to
serve this purpose-I don't know that I would see any point in involv-
ing the Government. I have an o~h mind in this regard.
Dr. MCGILL. Fine.
I would like to make just this final statement.
As doctors, our primary consideration must always be the welfare
of our patients. We have many medical problems yet to solve, most
of which will depend on the discovery of new chemical agents. We
are very concerned that nothing interfere with the research and devek
opment of these new agents. We are acutely aware of what delay
means in terms of human suffering. These are values which cannot
be measured by cost-benefit ratios.
Any fair appraisal of our pharmaceutical industry would have to
credit it with a remarkable record of achievement. Our system of
providing medicines may not be perfect but it has achieved excellence.
The industry has earned our respect where it counts the most-at the
patient's bedside. I am certain the doctors of this country will continue
to place quality and reliability ahead of price in their choice of
therapeutic agents, not that cost can be ignored, but it should never,
be the primary factor. For the instrument of government to recom-
mend we do otherwise is unthinkable.
Senator NELSON. Thank you, Doctor. Senator Hatfield, I have to
leave in a few minutes because I am directly involved in a matter pend-
ing on the floor. But I would like to make an inquiry or two before
I leave.
In a widely circulated, widely publicized speech1 which you gave
on December 3, 1968, at the Pharmaceutical Manufacturers Associa-
tion conference in the New York Hilton you stated in part-I would
like to quote from the copy I have here:
For the past 18 months I have watched with increasing alarm the proceedings
of `Senator Nelson's `subcommittee. It was evident from the very beginning that
the hearings were slanted and the facts were being distorted. We have been
exposed to a `steady stream of handpicked witnesses whose testimony became as
predictable as the rising sun. Over and over again we heard the same tired charges
of excess profits, price gouging, unreasonable patent protection, and the like,
without even the pretense of fairness Or objectivity.
Not that I was surprised by the tenor of the hearings. I am aware that Senator
Nelson is not one of our admirers.
Then, too, none of us in the health industry has (been treated gently in the Halls
of Congress these past several years, but I kept expecting to hear testimony from
the other side. I though surely they would call witnesses from the various
specialty groups, the Academy of General Practice, the AMA, the individual
practitioner like myself, but when none was forthcoming, 1 decided to have a try
at It.
As it happens, one member of the Subcommittee is Senator Mark Hatfield from
my own State. Last spring I had occasion to visit the Senator in Washington
1 See information beginning at p. 4138, infra.
PAGENO="0202"
4106 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
and we discussed the Nelson hearings at some length. He was sympathetic to
my point of view that the hearings were being used to malign the drug industry
and the medical profession for political purposes. He agreed to help me get
called as a witness,
Since that time I have had a `series of pOlite but noncommittal letters from
Senator Nelson. I discussed this situation again with Senator Hatfield just 10
days ago and he expressed his frustration in the selection of witnesses before
the Committee.
It seems very dear that Senator Nelson does not want anyone to tell the story
from the private praedtior~er's point of view or even to allow us to defefld our-
~elves against the ecürrllous attacks that are now a part of the public recOrd~
Elortuna,teiy Joe Stetler learned of my dilemma and invited me here today to
express my views. I am Indebted to Joe for finally giving me a platform. I think
It is about time that somebody speaks out against this travesty of justice, against
the misuse of congressional authority. Of course, I don't have the lofty forum
that Senator Nelson enjoys nor do I have his troops.
First, I am curious about your statement saying "sth~e that time I
ha~ve had a serres of polite but noncommittal letters from Senator
~el~Oh "We searôh~d our files, Doctor, and all ~we can find is otie letter
from you dated March 28, 1968,1 which I *ill read from and then put
in the record.
Dear Senator Nelson: I have followed with great Interest the hearings of
the Monopoly Subcommittee. The testimony of Dr. James Goddard `has' been
very impres5i~~e. Through your efforts, the public has gained a great deal of
information about drugs and `drug manufacturers. I am in total. agreement that
such facts should be made known, both to the medical profession `and the public
at large. I feel certain that much more could l~e revealed. I also feel that
the testimony of the private practicing physician, like myself, would add a useful
dimension to your hearings. I would like to ~olunteer lily services for that
purpose.
and so forth.
Tha't is the pertinent part of the letter.
In our files we have a copy of one letter which I wrote in response
to your letter. It is dated April 29, 1968.1 So 1 month after I heard from
you I wrote:
DEAR Dn. McGiu~. I `appreciate your letter expressing an interest in testifying
at our hearings on the prescription drug industry. Senator Hatfield has also
contacted me in thte regard.
As you know, the Committee Is covering a number of facets of the competitive
problems in the prescription drug industry. I would appreciate learning from
you which phase you are Interested In discussing.
Because of the number of witnesses who have been scheduled tO appear, we
have not been~b1e to'set a time inthe near future for additional witnesses. How-
ever, If you Will send me a copy of your statemOnt, we will include it in the
Committee re~ords~ Then, if a time can be worked out for your personal appear-
ance, the Committee will be happy to contact ~ou again, hopefully in not too long
a period of time.
Isn't thait the oniy letter you ever. received from me?
Dr. MCGILL. I have received several letters from your ëomm~ttee,
but some of them pertinent to this hearing today.
Senator NELSON. No, I mean, isii't that the only letter you had from
mo prior to .ydur PMA speech in which you thadC reference to "a series
of polite but noncommittal letters" you had received from me?
Dr. McGILL. Well, there were two letters sent to me about today's
appearance.
I See pp. 4141-42, infra.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4107
Senator NELSON. Of course, I sent you a letter inviting you to appear
today, confirming time and place and so on. But we are talking about
the reference you made to a series of "polite but noncommittal letters"
you said you had received from me during the course of the past year.
Dr. MCGILL. But I have also corresponded with Senator Hatfield
in this area as well, and I know Senator Hatfield perhaps felt that
we are still talking to the same members of the committee.
What is the point that you wish to make?
Senator NELSON. In your speech, you said that following your letter
to me of March 28, 19687 in which you requested to appear, and I
quote-"I have had a series of polite but noncommittal letters fr~m
Senator Nelson." Now, I can find only one and it wasn't noncommittal.
I asked for yQur statement. I said it would be put into the record and
I offered to set up a time for you to appear, hopefully in the not too
distant future. You never answered that letter. So I am wondering
how you could give a public speech saying you bad received a~ series
of polite but noncommittal letters from Senator Nelson.
Dr. MCGILL. Well, Senator Nelson's committee-as a matter of fact,
I did write back and wrote to Senator Hatfield that I thought the type
of testimony I had would be more valuable in open hearing than it
would be in a written statement.
Senator NELsoN. That isn't the point I am raising. I am sure you
talked to Senator Hatfield. I am referring precisely to your speech say-
ing that, "I have had a series of polite but noncommittal letters from
Senator Nelson."
I thought my letter of April 29 was quite committal. I said, "How-
ever, if you will send me a copy of your statement, we will include
it in the committee record. Then if the time can be worked out for
your personal appearance, the committee would be happy to have you."
How did you come to the conclusion that that is a series of non-
committal letters?
Dr. MCGILL. Well, this is a general statement in the fact that I have
known of others that have made requests to this committee who have
not been heard, and hopefully some of us would be heard. The differ-
ence between Senator Nelson and Senator Nelson's committee may be
an error on my side, from my point.
Senator NELSON. That isn't the way I read it. It says, "I have had
a series of polite but noncommittal letters from Senator Nelson."
Dr. MCGILL. Perhaps that should have been stated as Senator Nel-
son's committee.
Seiiator NELSON. Have you written a series of letters to the commit-
tee asking to appear?
Dr. MCGiu~. If I count the letters of yours and also to Senator Hat-
field I think it makes a series.
Senator NELSON. I would like to point out that we have searched
the committee files and we find no letters from you whatsoever. Of
course the committee files and my personal office files would not include
any correspondence you may have had with Senator Hatfield and his
office. If, however, you have any additional letters from me or the
committee prior to the date of your speech, I would certainly appre-
ciate your sending them 1~o us. I want to make sure that our files are
in order.
PAGENO="0204"
4108 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Dr. MCGILL. I will be glad to.
Senator NELSON. I will put the full text of your speech to the Phar-
maceutical Manufacturers Association convention into the record-
as well as my letter to you. If you have copies of any other letters from
me or the committee prior to the time of your speech, we will put that
in the record also so that the record will be clear. I want to be fair
with you. If you bave some other such letter or letters it will be in-
cluded in the record. If you don't, ~ think your letter to me of March
28 and my response to you of April 29 speak quite well forthemselves
and your speech before the manufacturers association is rather loose
with the facts.
Just one more comment and again, I quote from your speech:
We have been exposed to a steady stream of handpicked witnesses who~e testi-
mony became as predictable as the rising sun.
I want to emphasize again that the industry itself that you are here
defending, the industry itself has an open standing invitation to every
single drug manufacturer in America to come before this committee
any time it wishes, and any time it is criticized by any witness, to come
back and reply. That firm will have precedence over anybody else
because it is my feeling that if somebody in industry is criticized, he
ought to have a ch~ince to answer. The industry has had 44 witnesses,
which is more than anybody else. I think that probably the fact is
that many of those letters that I received from doctors or statements
made by them are based upon information the Pharmaceutical Manu-
facturers Associatipn has given them. It seems that doctors have been
misled about what i~ going on at these hearings.
Dr. MCGILL. W~il, I think the thing we have resented the most is
some of the comments that have been made before this committee de-
scribing practitioners as stethoscope carrying ignoramuses and simple
boobs and other language which I resent, and I think we should have
a chance to answer, and I am grateful that you have given me the
chance.
Senator NELSON. OK. Thank you very much, Doctor. I apologize
for having to leave but I don't have control over the proceedings in
the Senate.
Dr. MCGILL. I know you don't.
Senator NELSON. And I do not like `to leave while a witness is still
here bu't I must. Senator Hatfield, my very able colleague, has agreed
to complete the hearings. I am going up and take care of one of his
party members. [Laughter.]
Senator HATFIELD (presiding). Doctor, at the bottom of page 4 of
your testimony you were talking about the materials and the sources
of information that doctors receive as to a new drug or drug product,
and you state that they are all valuable. We have had a number of
witnesses before this committee who have testified to the effect that
they received voluminous amounts of materials and many of them are
duplications, repeats, and that in many instances it becomes so much
an inundation of material `that they don't find it as valuable.
Dr. MCGILL. I agree.
Senator HATFIELD. So my question is, do you feel tha't all the mate-
rials which you receive from the drug manufacturers really are of
value to you as a practicing physician?
Dr. MCGILL. No.
PAGENO="0205"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4109
Senator HATFIELD. Would you like to comment on this matter?
Dr. MCGILL. I think there is reduplication. I think many of them,
in fact, put out products and information and material that is almost
totally ineffective. However, this will always be a problem when a
company is trying to find a specific way by saturation or special in-
formation or `that will work the best. After all, they do have a product
to sell. We are aware of the fact and much of it never reaches me. It
ends up in the wastepaper basket by the girls in front.
Journal advertising, I think, does draw attention more because it
specifically is of more help.
Senator HATFIELD. Well, in line with that, just above you mentioned,
"It has also been my experience that the ethical drug houses are very
careful to accurately describe their product and include all the pos-
sible side effects."
Just to make the record clear, it seems to me on page 5, second para-
graph, there may be some slight contradiction.
Dr. MCGILL. Where is that, sir?
Senator HATFIELD. There is a contradiction to that statement be-
cause in the middle of the second paragraph it says, "Not long ago I
ran into an unusual side effect with a drug that was not described in
the package literature."
Would you like to clarify that?
Dr. MCGILL. I would be very happy to. As a matter of fact, this
was only recently recognized by the company. Now, the product that
was being used was one of our more common analgesics that people
take for pain, modern amounts of pain. This young man had a serious
back problem, should have been operated on and was trying to get by
until next year when he could do it, and had taken an overdose.
I called the company and the company pointed out they had had
several suicide attempts that had been recently reported. On suicide
attempts there is no telling what drugs people will use or what devices.
In taking an excess dose, it produced a convulsion much the same as
an epileptic convulsion and in the particular copy of PDR which has
the package literature, it was not listed.
He called the company and they mentioned they had just recently
recognized this complication because of the suicide attempts, and it
would be in the product literature. By `the way, it is there now. They
did it as they said `they would. They didn't know this reaction either
until they had a chance to see the toxic doses of the drugs used.
This will sooner or later happen with any drug. You can't very well
do that on an experimental basis.
Senator HATFIELD. So there is no contradiction in this statement
of yours.
Dr. MCGILL. Not really.
Senator HATFIELD. Because there has been exceptions to the fact
that most generally the side effects are listed, but in this instance was
there an exception?
Dr. MCGILL. Right, and many side effects are late occurring and
sometimes they are hard to identify. The example of the aplastic
anemia with Chloromycetin is a good one here. This was hard to
identify. There are many other drugs that can produce it. Sometimes
it is without apparent cause. However, once it was well recognized,
the company certainly did point it out.
PAGENO="0206"
4110 COMPETITIVE PROBLEMS IN THE DREG INDUSTRY
Senator HATFIELD. Going back to another part of your testimony
relating to the larger drug operations with their research and develop-
ment divisions as contrasted to the generic or the parasitic industries,
as you call them. You mentioned that as to the therapeutic equivalency,
the burden of proof should be on the small firms. Would you like to
elaborate a little bit on that point for us?
Dr. MCGILL. Yes, and I am sure this is the value that generally will
be held by the medical community. When any company brings its
product on the market, I don't care whether it is a new product or
whether it is a remake of an old product or whether it is somebody
else's product that is now off patent, we feel the burden of proof is
on them to establish the fact that it is just as good a product, and I
mean therapeutically-I think this has been well heard in this com-
mittee-before they will have won our confidence to use the product
on a price basis.
Their only competitive point is price. If they can establish to me
that they have gone through satisfactory studies to establish their
therapeutic equivalency, I will use their product.
Now, there is an element-
Senator HATFIELD. Is that not required at the present time?
Dr. MoGn4i4. No. That is not required at the present time. They
meet USP standards which are chemical standards. There is nothing
wrong with those standards and we have great confidence in TJSP
but it doesn't go far enough to establish therapeutic equivalency and
most of the drugs are becoming very sophisticated, very complex
products to put out. We have learned in antibiotics that we have to
have batch-by-batch certification.
Senator HATFIELD. Should the FDA perform this or some other
agency and how?
Dr. MCGILL. I think the individual companies should produce their
own clinical material stating "we have done a comparison study and
find this product manufactured under our process is equivalent thera-
peutically." Then we would have no objection.
Senator HATFIELD. Would it have to be authenticated or Verified by
any outside agency?
Dr. MCGILL. Well, that would always be nicer if it was, but I have
confidence that the companies will do this, plus there is spot checking
and inspections of factories. There probably should be more of this,
to be sure they are doing what they say they are doing.
Senator HATFIELD. I appreciate your approach to the committee
this morning in terms of the thrust of your testimony as being positive
in listing and identifying the contributions, the valuable contributions
of the drug industry.
Now, as a practicing physician I am sure that you have found areas
where the drug industry might improve as any industry or any or-
ganization has always something to improve them.
Dr. MCGILL. Surely.
Senator HATFIELD. Now, the committee here, even though the pub-
licity may have been on the negative side as you point out, and I think
we have had some sensational testimony that has received a great d~ad
of headlines and the indictment always gets more play than the
answer.
Dr. MCGILL. Always.
PAGENO="0207"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4111
Senator HATFIELD. Surely there must be areas in which you could
indicate to us where you think improvement could be made without
detracting from the valuable contributions the drug industry has
already made.
Dr. MCGILL. Well, possibly. You have already pointed to one, of
them. I think some advertising processes or procedures are excessive
and anything that would encourage their research and development
programs, of course, would very much have our support, although tIi~y
have quite a remarkable record in this. Most of the practices that have
been described in front of this committee, and this may be one of the
very good effects this committee's hearings have had, have been
stopped. I think more price information could be distributed. I think
this would be good. And if a compendium or formulary, like the ones
you have suggested in the bill you have entered, that is essentially
educational and has the information for the use of the physician and
is not restricted to his choice, I think that would be valuable.
We need more sources of education. One area that the drug com-
panies are just getting into is to help sponsor postgraduate education
in the use of drugs. I think this is fine that they are doing it, I think
they will enlarge it at this point. Whether or not a drug journal
would be valuable I am not sure. I would have to see the format, the
nature of it and who put it out, but that is a possibility.
Senator HATFIELD. Do you have any comments in the area of quality
control or any of that type of manufacturing?
Dr. MCGILL. Well, quality control is terribly important to us.
Senator HATFIELD. Do you feel that you are satisfied with the re-
sults of the present system used?
Dr. McGiri4. I am satisfied with the results of the present system
in certain organizations. I think you will find most of us feel that no
product is any better than the established reputation of the company
that made it.
Now, we may be doing an injustice to a new company starting on
the market, just starting to manufacture drugs. I realize that. Yet I
think this way. We are not about to buy a new kind of an automobile
when you know the one that you have been driving is a reliable prod-
uct until the new product has established its identity and its quality.
Then we will use it.
Senator HATFIELD. One of the things that has bothered me a great
deal in the testimony we have heard before this committee, relating
to the medical practice, has been witness after witness indicating that
because of the large numbers of new drugs coming into the market
each year out of the research laboratories of our pharmaceutical
houses and other sources, that the average practicing physician is not
in a position to actually keep abreast with all of these new drugs.. Jt
is difficult to maintain his schedule of appointments with his patients
and keep abreast of the new publications or the listing of the drugs
in various journals, plus the fact related to that has been the indica-
tion that in the average medical school today there is not sufficient
time given in the curriculum for pharmacology and the basic better
understanding of the whole use of drugs and their applications.
This really starts in with the educational program of the physician
and moves right on into his practice and demands upon his time. This
has been stated by professors of medicine.
PAGENO="0208"
4112 COMPEITITIVE PROBLEMS IN THE DRUG INDUSTRY
Dr. MCGILL. Professors of pharmacology primarily.
Senator HATFIELD. It has been made by people who are practicing
physicians in hospitals and by others as well. So what I am asking is
basically your view on this point.
Dr. MCGILL. Well, first of all let me say keeping up with drug
information and the rapidly developing advances is not easy. It is
vpry difficult, and it is a strain on all of us to try to do this. My point
is the information is available to us if an individual makes any effort
at all to get it.
Now, one of the things that I have resented about the pharmacol-
ogists that have come before this committee is, well, the doctor's drug
therapy or his knowledge of drugs ended at the end of the sophomore
course in pharmacology. This just isn't so. I am an internist. I don't
know what happens in other fields but I know what happens in my
field. A very, very large part of our field deals with drug training-
drugs are the tools we use, just as a surgeon uses instruments, and this
occupies a large part of our time and effort. We have many profes-
sional meetings.
We have, for example, staff meetings at the hospital. Questions have
come up in these hearings, that if we had better reports aboñt
Chloromycetin, we would not be using Chioromycetin. I doubt it.
However, in my own hospital, and this is true in every accredited
hospital in the United States, we have a death and complications
conference once a month. Every death in our department-~I am in the
department of medicine-every death or complications is listed and
is discussed and we must attend 80 percent of those meetings or lose
our hospital privileges, so we have pretty effective discipline, plus
the pressure of the individual's own consciende.
We would like to have our people get the best possible treatment
they can.
We do have sources. I am not saying, perhaps, Senator, we should
not have more. We can always use more.
Senator HATFIELD. Do you have a way to divide in your own
practice the dependency that you have upon one source as, say, con-
trasted to another source for information of new drugs including
the so-called detail men and their visits and their promotional activi-
ties and materials as contrasted, say, to a journal, as contrasted to
your fellow physicians and other sources that you may have?
Dr. MCGILL. I would say if we track the new drug all the way
through, perhaps this can illustrate the point. The last important
new drug that I think has come on the scene is Vibrarnycin by Pfizer
Co. which is a very promising antibiotic because it is a long acting
product. It has long-term effects and therefore has certain uses that
are important to us.
This was reported in the New England Journal of Medicine, I
recall-I may be wrong on this because I am recalling from memory-
at least a year, probably 2 years before it was introduced to the mar-
ket. First it was under its generic name, doxycycline. Then the Ameri-
can Journal of Medicine I believe had an article on it. We heard about
it in other journals and then it shows up in the JAMA section on
new drugs. This is sort of the process that goes on.
Now, we have a new antibiotic coming that looks very promising.
PAGENO="0209"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4113
We still haven't gotten it and it is still on'y a curiosity until finally
that detail man shows up in my office and says, Doctor, I am from
the Pfizer Oo. We are now producing Vibramycin. It is in your local
pharmacy and you can start using it.'
In the meantime some of our hospital people have had it, as many
do, for clinical trial and we will have heard about it in medical
meetings. Then, as we start using the drugs, I can't emphasize enough
the informal consultation that takes place between doctors. We will
discuss among ourselves whether the current hot throats are respond-
ing to this new antibiotic or should it be used. This is informal infor-
mation we trade around. We learn from each other, of course, pooling
our information.
It has been said sometimes we pool our ignorance. That is possible,
too, but this is the way we become familiar with a new product.
If late complications develop, and I am sure this will be the case in
the future, it is the detail man who points it ~ut very quickly because
they do not wish their product to develop a reputation for bad effects.
Senator HATFIELD. Knowing you to be an exceptional man as well
as an exceptional physician, are you describing to us an exceptional
situation or is this an ordinary common practice that physicians
engage in?
Dr. MCGILL. This always comes up. What does the average physi-
cian do? Senator Hatfield, I don't know an average physician. I
hope I don't know an average lawyer either. I know that they are a
dedicated, hard-working group of men. I have heard them described
in here as the guy that sees 75 patients a day and hasn't read a medical
journal in a year as if this is typical, and I object to this. I do not
believe it is typical. It is not typical of doctors I know.
Senator HATFIELD. Another matter that has bothered me a great
deal from the testimony here and in my visit to one of the major
pharmaceutical houses is the lack of the knowledge today of what long-
term use of certain drugs might create in a person.
Dr. MCGILL. It is always a possible hazard.
Senator HATFIELD. Now, how are we going to solve that, with
greater use of primate centers or other experiments with animals, or
how are we going to accomplish this? Is it the responsibility of the
pharmaceutical house? Is it the responsibility of the FDA? Where
does this responsibility lie?
Dr. M0GIEL. Well, let me start by saying I certainly think the
pharmaceutical industry shares this responsibility. They certainly are
responsible for the effects of their product and if they discover by
their own sources that certain long-term effects are occurring, it is
their responsibility to inform us and it has been my experience that
they do.
FDA-and there is a good working relationship between the FDA
and the pharmaceutical manufacturers-perhaps might think more
in terms of long-term testing or long-term recordkeeping on possible
late complications. All of us are aware of this. Very late complica-
tions may occur many, many months, even years later.
There is no way to avoid this by trying to wait that many years for
1 TestImony on vibr&mycin will be found in Competitive Problems in the Drug Industry,
Part 9, Pp. 3537-8568.
81-280-69-Pt. 10-14
PAGENO="0210"
4114 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
clinical trial which would mean keeping a very useful drug off the
market. We can't justify that either. I think we will always have to
remember that when we say, well, you are getting some late oomph-
cations, therefore, withdraw that drug, you may have hurt a lot of
people who needed the drug.
Senator HA'rFIEi~n. But aren't there ways that they could accelerate
the information-gathering activity through the generations that they
could experiment with?
Dr. MCGILL.. Yes.
Senator HATFIELD. Could this be done with the primate as compared
to waiting for the human being to exist that long through many
generations of use?
Dr. MCGILL. We can get some information on this and as you know,
a good bit of this is going on in our own primate center in Portland.
It does, of course, not necessarily mean they are comparable but it does
give us leads that we should be watching in certain areas, and ~~am
hoping there will be more of this.
Senator HATFIELD. We were talking to Dr. Montagna about this
whole matter and the. thing that disturbs me is that we have now 12
such primate centers I believe in the United States and if they are
typical of ours, they are underutilized and at least this could be
utilized to a greater extent. Further, it seems to me that the pharma-
ceutical industry has a greater responsibility than they are thus far
performing in utilizing such sources and centers to do a little bit more
on contractual relationship work.
Dr. MCGILL. I think that is a very worthwhile suggestion. Inci-
dentally, Dr. Montagna has just this fall visited our medical society
and described the activities of what is going on in ~iie primate center.
Mr. GoiwoN. On page 5 o~ your, statement you talk `about unhappy
experiences you~ have had with a couple of detail men. Could you give
us n little more information about that, including the ~lrug involved?
Dr. MCGILL. No. I don't have any specifics. I was thinking more in
terms of the manner of the jndividual who attempts the hard sell
type. He won't get very far with me. In fact, be won't get past the
front desk the next time around.
This occasionally. happens but it is rare. Most of these men are
professionals and they do a good job.
Mr. GORDON. On page 4 you say it has also been your experience
that~"the ethical drug houses are vei~y careful to accurately d~soribe
their products and include all the~ possible side-effects."
I was just wondering if you were aware of the 29 "Dear Doctor"
letters that went out in the last 18 montlis-~-~they were sent out by the
leading drug firms, at the insistence of the FDA, to correct false and
misleading statements in their advertising claims?
Dr. MCGILL. Most of which was nitpicking in our opinion.
Mr. GORDON. You don't think it was really worthwhile?
Dr. MCGILL. Usually most of us already knew this. This doesn't mean
it doesn't have a certain purpose and I am not against any source of
information. As I mentioned, w~ need all the information we can get.
We are glad to have it. And 1 don't believe any major drug company
deliberately obscures complications of a drug because that would
only serve to hnrt them. "
(The letters follow:)
PAGENO="0211"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4115
Regnlatory actions, remedial letters (Dear Doctor)
1. Ortho-Novum-SQ, Ortho Pharmaceutical Corp
2. Llbrium, Hoffman-LaRoche Laboratories -
3. Deprol and Miltown, Wallace Pharmaceuticals
4. Enduron and Enduronyl, Abbott Laboratories
5. Renese, Renese-R, and Rondomycin, Pfizer Laboratories
6. Hygroton and Regroton, Geigy Pharmaceuticals
7. Oracon and Questran, Mead Johnson Laboratories___-
8. Choloxin, Flint Laboratories
9. Diutensin-R, Neisler Laboratories
10. Citanest, Astra Pharmaceutical Products
11. Mysteclin-F, Squibb & Sons
12. Cortroph'in Gel, Cortrophin Zinc, Hexadrol Phosphate
Inj., and Hexadrol Tablets and Elixir, Organon, Inc__
13. Predsem, Salcort, and Salcort-Delta, The S. E. Massen-
gill Co
14. Norpramin, Lakeside Laboratories, Inc
15. Medrol, The Upjohn Co
16. H. P. Acthar Gel, Armour Pharmaceutical Co
17. "PDR Products," Medical Economics
18. Ponstel, Parke, Davis & Co
19. Norquen and Norinyl-1, S~yntex Laboratories
20. Ovulen-21, G. D. Searle & Co
21. Persantine, Geigy Pharmaceutical
22. Erytbrocin, Abbott Pharmaceuticals -
23. Dynapen, Bristol Laboratories
24. Atromid-S, Ayerst Laboratories
25. Nebair, Warner-Cldlcott
26. T A 0, Roerig
27. Enzopride, Shick Safety Razor Co
28. Symmetrel, E. I. duPont deNemours & Co
29. Ismelin, Ciba
February 1, 1967.
March 10, 1967.
March 30, 1967.
April 13, 1967.
May 22, 1967.
June 2, 1967.
June 30, 1967.
July 20, 1967.
August 11, 1967.
August 23, 1967.
October 2, 1967.
October 27, 1967.
November 1, 1967.
November 1967.
November 15, 1967.
November 16, 1967.
November 27, 1967.
January 15, 1968.
January 22, 1968.
January 26, 1968.
February 15, 1968.
June 3, 1968.
June 8, 1968.
June 12, 1968.
June 27, 1968.
September 3, 1968.
September 30,1968.
October 14, 1968.
January 20, 1969.
ORTHo PHARMACEUTICAL CORP.,
Raritan, N.J., February 1, 1967.
DEAR DoCTOR: The Food and Drug Administration has asked us to call your
attention to the fact that a claim in our recent advertising of ORTIlO-NOVUM
i~Q" may be misleading.
In our introduction of this product to the medical profession we featured the
theme, "The Most Effective Sequential," based on a comparison of pregnancy rates
published in manufacturers' package inserts. The Food and Drug Administration
has pointed out that such a comparison is invalid because there has been neither
a direct comparative study of the efficacy of the three sequential oral contra-
ceptives in the same population nor individual studies of the three products in
population groups shown to be comparable. We are therefore discontinuing the
promotional theme in question.
ORTHO PITARMACEUTICAL CoRP.
RoCHE LABORATORIES,
DIvIsIoN or HOFFMANN-LAROCHR, INC.,
Nutley, N.J., March 10, 1967.
DEAR DOCTOR: At the request of the Food and Drug Ajdmiitistration, we are
extending the "brief summary" of prescribing information for Librium® (cblor-
diazepoxide HC1) which appears in medical journal advertisements by adding
several phrases and items from the unchanged official package circular.
The revised "brief summary" for medical journals is attached, indicating by
capitalization the requested added material. Prescribing infotmation in all
Librium (chlordiazepoxide HC1) package circulars, direct mail information and
brochures is complete and requires no change. The safety and effectiveness of the
product are not is question.
*Trademark
PAGENO="0212"
4116 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
In addition, in future medical journal advertisenients for Librium (chlor-
diazepoxide HC1) In geriatric patients, we are amplifying statements which have
appeared concerning possible slide effects and initial dosage:
The statement that "Side effects in most instances are mild in degree and
readily reversible with reduction of dosage," will be extended by the observations
made in our package circular which point out that drowsiness, ataxia and con-
fusion have been reported in some patients, particularly the elderly and debili-
tated, occasionally at lower dosage ranges, and that in a few instances syncope has
been reported.
Whereas in geriatrics, the usual daily dosage is 5 mg, two to four times daily,
the initial dosage in elderly an:d debilitated patients should be limited to 10 mg
or less per day, adjusting as needed and tolerated.
We hope the additional detail in medical journal advertising clarifies the use of
the product in accordance with the enclosed package circular.
Sincerely,
ROBERT B. DIXON, M.D.,
Dfrector, Professional Services.
Enclosure [omitted].
WALLACE PHA1n~sACRUTICALS,
DIVISION OF CARTER-WALLACE, INC.,
Urcsnbury, N.J., March 30, 1967.
DEAR Docron: At the request of the Food and Drug Administration, we are
calling your attention to one of our recent advertisements captioned, "Ti? e
published ilinical studies indicate: 3 of 4 non-psychotic depressions respond
to `lieprol'." The FDA considers that this advertising may have been misleading.
In the advertisement, we listed 21 studies comprising the total published
"Deprol" literature containing data on non-psychotic depressions. While the ad
does not reflect the fact, data from these studies were ecvcluded~ in whole
or in part if
(a) the diagnosis was not entirely clear;
(b) the recommended maximum dose of 6 "Deprol" tablets per day was
exceeded;
(c) other psychotropic drugs or electroshock were part of therapy.
Moderate, marked, excellent, and complete responses were counted as favor-
able, while mild, fair, slight, and no responses were counted as unfavorable.
Using the above criteria, the final number of patients included was 323 se-
lected from ten of the 21 listed studies. Nine of the ten studies were, uncon-
trolled, and most patients in the ten studies concomitantly received informal
or structured psychotherapy. The reported therapeutic results (ranging from
0% in a study with two non-psychotic depressed patients, through 64% in
a study with 53 such patients, to 90% in two studies with 38 and 41 such pa-
tients respective'y) also include, to an undetermined degree, placebo responses
and spontaneous remissions known to occur in the therapy of neurotic
depression.
The factors noted above represent problems that exist in working with any
literature and are present in some "Miltown" advertisements carrying the
theme "one of a series". In order to avoid any misunderstanding, we have
discontinued the use of these "Miltown" advertisements as well as the de-
scribed "Deprol" advertisement.
Sincerely,
WALLACE PIIARMACETJTICALS.
ABBOTT LABORATORIES,
North Chicago, Ill., April 13, 1967.
DEAR DOCTOR: The Food and Drug Administration has asked us to call your
attention to a recent advertisement on Enduron® (rnethyclothiazide) and
Enduronyl® (methylclothiazide and deserpidine). The advertisement, headlined
"Thiazide-potassium problems, doctor?" is regarded by the FDA as misleading.
The ad states that the advertised drugs provide "excellent sodium output with
less potassium loss than either ehiorotbiazide or hydrochlorothiazid~."
The consensus of expert medical opinion is that there is no significant difference
PAGENO="0213"
COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY 4117
in the amount of potassium loss caused by thiazide agents, including methyclo-
thiazide (Enduron).
The ad suggests that any physician taking a patient off a thiazide-potassium
combination may wish to consider Enduron as alternative therapy. It states
that the product will "do an outstanding job for you, without routine potas-
sium supplementation," and that it has "potassium-sparing characteristics." The
FDA believes that these claims could lead to the erroneous conclusion that
hypokalemia is less likely to occur, and consequently, that potassium sup-
plementation is less often necessary with Encluron than with other thiazides.
In point of fact, the need to consider proper potassium supplementation,
dietary or otherwise, is no less with Enduron or Enduronyl than with any
other thiazide drug.
Because the ad's "brief summary" of warning information was considered in-
adequate, a new one Is enclosed. The information capitalized in the attached
revised "brief summary" is not present in current ads, but will be incorporated
into future ads for these products.
ABBOTT LAnm~ATonIns.
Enclosure [omitted].
PFIzER L&B0RAT0RIE5,
New York, N.Y., May 22,1967.
DEAR DOCTOR: The Food and Drug Administration has requested that we
call your attention to recent promotional messages for our products (Rondomy-
cm, Renese, and Renese-R) which the FDA regards as potentially misleading.
Renese and Renese-R
The monograph in the 1967 Physicians' Desk Reference for Renese and Renese-R
is considered inadequate in presenting information necessary for their safe
and effective use. To provide you with the necessary additional information,
we are enclosing a revised monograph for insertion into your PDR. The changes
include additional warnings and precautions concerned with electrolyte im-
balance, hepatic coma, maintenance dosage, and, in the case of Renese-R, the
possibility of Parkinsonism and confusion.
Rondomycin
The FDA has also asked us to call to your attention certain features of our
current advertising for the broad spectrum antibiotic, Rondomycin. The ad
does not disclose that it is a member of the bacteriostatic tetracycline family
and that administration for ten days is especially important in the treatment of
Beta-hemolytic streptococcal infections. In referring to the "Protective dose
(PD50) tests," the ad did not specify that they were performed in mice utilizing
laboratory strains of organisms injected Intraperitoneally. While demonstrating
the activity of Ronclomycin against these test strains, the PD50 tests cannot be
extrapolated directly to the clinical situation, in which sensitivity testing is
recognized to be important for selection of the most appropriate antibiotic for a
specific patient's infection.
In addition, the "Brief Summary" of wa~,ning information In the above ad, and
also in the current journal ad for Renese-R, is considered inadequate. We are
modifying the advertisements in question and future advertising will include
the requested additional warning information.
Sincerely yours,
~1oHNL. WATTERS, M.D.,
Medical Director.
Enclosures [omitted].
GEIGY PHARMACEUtICALS,
Ards~ey, N.Y., June 2, 1967.
DEAR DOCTOR: The Food and Drug Administration has asked us to call your
attention to recent journal advertisements for our products (Hygroton® and Re-
groton®) which the FDA considers to be misleading.
Hy~'roton Advertisement
This ad is headlined, "Do your patients shell out too much for a diuretic?". It
states that a published report on a new short-acting diuretic supports the
claim that "If one considers maximum recommended doses for each product,
PAGENO="0214"
4118 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
tablet for tablet Hygroton was clearly superior. Two tablets of Ilygroton were
found to produce almost 40% more natruresis and 20% more weight loss than
five tablets of the other diuretic."
The FDA points out that the studies were based on staalI numbers `of patients
(6 to 13), that the actual differences reported were' clinically insignificant,
and that the ad's claim for. superiority was not supported by the' data Or by the
authors' conclusions. Further, the report was not a direct comparative study
of the two drugs, but rather a comparison of data obtained on the new diuretic
with data obtained on HygrotOn in a previous study.
In additiOn, the tablet-for-tablet. comparison in the ad is not regarded as
sound because single tablets ~f Hygroton and the other diuretic do not contain
comparable `threapeutic dosages.
Regroton Advertisement
This ad displays a single Regroton tablet in relation `to two sets Of `five tablets
representing drug regiments for treating hypertension. The ad states that
"in moderate hypertension" Regroton was "better than reserpine + hydralazine
+ hydrocblorothiazide in 41 of 43 patients and better than reserpitie + methyl-
dopa + hydrochlorothiazide in 34 of 37 patients". These numbers, taken from a
paper referenced in the ad, refer specifically to a comparison of average mean
blood pressures after two years on Regroton with responses to prior therapy
utilinthg the other drug combinati'Ons~
The FDA pOints out that the differences observed `in the blood pressure response
to the various treatments were neither statistically nor clinically significant.
Further, the study was n'ot done on patients diagnosed as "moderate hyperten-
sion", and the authors did not state that the effect of Regroton on the patients'
blood pressure was "better".
The FDA also considers the summary øf presCribing information in each ad
to be thadeqnate~ Each enclosed "Brief Summary" . contains information in
capital letters that was nut Included in our current ads. We are discontlnuhlg
the ads in question and future advertising will incorporate the revised "Brief
Summary". The safety and effectiveness of the products are not in question
when used in accordance with the official package 1n~erts.
GEIGY PHARMACEUTICALS.
Enclosures [omittedi.
MEAn-JoHNSON LABORATORIES,
Evansville, md., June 30, 1967.
DEAR Docuon: The Food and Drug ~dministrat1on has requested that we call
your attention to current medical journal advertisements for Oracon and Ques-
tran which the FDA regards as misleading.
Oracon®
The ad claims that the drug provides ". . . oral contraception with effects which
closely parallel those of the natural hormonal cycle" and also contains a related
slogan implying such effect's are "So Olose to ~ature." The FDA points out
that not neary all effects of oral contraceptives parallel those of the natural
hormonal cycle and that some of the effects of these drugs are of, profound or
undetermined nature.
The ad emphasizes the low incidence of certain less serious side effects such
a's amenorrhea, breakthreugh bleeding, weight gain, etc. However, it fails to
give adequate emphasis to more serious kno'wn side effects-~or adequate emphasis
to `the possible occurrence o'f thromhophlebiti'c, pulmonary embolism o'r cerebral
vascular accident.
The FDA points out that the pregnancy `rates claimed in the ad were incor-
rectly based on 1065' women instead of only 880, and `that the ad improperly
features a pregnancy rate of 0.2 per 100 wouian-years. While available data
do not provide a reliable scientific basis for a statement of true pregnancy rates,
experience reported to us shows that the unadjusted rate for all women who
were given Oracon was 2.0 per 100 woman-years. The rate of 0.2 used in the `ad
included only those patients who insisted that tbey.'had adhered to the `regimen.
Questran®
The FDA considers the summary of warning Information in the journal ad-
vertisement for Questran to `be inadequate in that It did not contain `any infor-
PAGENO="0215"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4119
mation on precautions and warnings. We have attached a revised "Brief Sum-
mary," which contains the omitted precautions and warning information in
capital letters.
We are discontinuing the ads in question, and tuture advertising will in-
corporate the' above corrections: The safety and effe~tivenes's of Orecon and
Questran are not in question when the drugs are used in accordance with the
official package inserts,
Sincerely,
P. A: WALTER, M.D.,
Director, Medical Researclv Department.
Attachment. [omthted].
FLINT L4BonAToRrEs,
DIVISION OF, TRAVENOL LABORATORIES, INC.,
Morton Grove, Ill., July 20, 1967.
DEAR DocToR: The Food and Drug Administration has asked us to call your
attention to the initial advertisements for `Choloxin® (sodium dextrothyroxine),
currently appearing in several journals, which are regarded by the FDA as
misleading.
The headline, "A significant new advance in the management of hypercholes-
terolemia", does not include the qualification that Oboloxin is indicated for the
treatment of `hypereholesterolemia in selected patients, i.e., euthyroid .patients
with no known evidence of organic heart disease. Also, the ads fail to stress
that Choloxin is not intended to replace or to lessen the desirability of con-
sidering dietary regulation ii~ the management of hypercholesterolemia.
The FDA points out that, while the ads emphasize that Choloxin effectively
lowers blood cholesterol levels, they fail to emphasize that this effect has not
been proven to alter the morbidity and mortality of atherosclerotic disease.
The claim in the ads that Oheloxin (sodium dextrothyroxine) Is "significant
in its accepted physiologic mode of action" is considered to oversimplify the
extent of knowledge of its mode of action. Further, the reference to "over
6,000 patients treated in clinical studies" overstates pertinent clinical experience,
since only 2,967 patients were in the diagnostic categories for which the drug is
currently indicated.
The FDA also considers the summary of warning information in the ads to
be Incomplete. The enclosed "Brief Summary" contains information in capital
letters that was not present in the current ads, but will be incorporated into
future ads for Ohoiox~in. We are discontinuing the ads in question. The safety
and efficacy of Choloxin are, not in question when used In accordance with the
official package circular, which remains unchanged.
Sincerely,
THOMAS A. GARRETT,
Vice President, Medical Affairs.
Enclosure [omitted].
NEISLIrR LABORATORIES, INC.,
SUBSIDIARY OF UNION CAREmE CORP.,
New York, N.Y., Aig,iust 11, 1967.
DEAR Docuon: The Food and Drug Administration has asked us to call your
attention to a' recent advertisement for Diutensen-R which th' FDA regards as
misleading.'
The Food and Drug Administration regards the warning information in the
ad to be so substantially deficient that the ad represents a potential dang~r to
health. Therefore, we have rewritten our "Brief Summary", and the nature and
extent of the changes are shown in capital letters in the attached revision. We
have discontinued the ad in question and all future ads will carry the new
"Brief Summary".
The safety and efficacy of Diutensen-R are not in question w'hen used in accord-
ance with the prescribing information in the official package insert.
Sincerely,
NEISLER LABORATORIES.
Enclosure [omitted].
PAGENO="0216"
4120 COMPETITIVE PROBLEMS IN THE I~RUG INIYL7STRY
A5TRA PHARMACEUTICAL PRODUCTS, INC.,
Worcester, Mass., August 23, 1967.
DEAR DOCTOR: The Food and Drug Administration has asked us to call to
your attention two of our recent mailing pieces for Oltanest® which th~ FDA
regards as so substantially misleading and lacking in adequate professional
use information that in its view they represent potential hazards to health.
These mailing pieces, identified as 118-67 and 119-67, should be discarded if still
in your possession.
1. Intraveaol4s Rcj$onaJ Anesthesia.-Malling piece 118-67 recommended the
use of Citanest in intravenous regional a~esthesia. The FDA regards use of this
drug by that technique as experimental. The package insefl f~t' Oltatiest contains
no information for its use in intravenotts regional anesthesia and the drug has
not been approved for use in that procedure.
2. Ma~vinsun1~ Single Dosa~/e~-~Mailing pieces 118:-67 and 119-67 contained state-
ments which implied that dosages of Citánest iii ~excess of the maximum single
dose (600 mg.) could be employed in clinical use. No such implication was in-
tended by Astra, and Astra reaffirms that on more than 600 mg. of the drug
should be used during any two'hour period.
3. Professional Use Information.-Both booklets omitted hssential and re-
quired professionals use information. The attached page contains the warning,
precautionary, and adverse reaction information which was omitted from the
"full disclosure" sections of the booklets.
The safety and effectiveness of Citanest (prilocaitie), when used In accordance
with the conditions specified in thb enclosed package insert, are not in question.
Sincerely yours,
ASTEA PHARMActiUTICAL PRODUCTS, INC.
Enclosure [omitted].
SQUIBB,
October 24, 1967.
DEAR DOCTOR: The Food and Drug Administration has asked us to call your
attention to certain advertisements for Mysteclin®-F products which the FDA
regards as misleading. The main theme of the advertising, which we have stopped,
suggests that "almost every candidate for broad-spectrum antibiotic therapy, is
a candidate for Mysteclin-F."
We wish to emphasize that those patients selected for tetrac~'cllne therapy who
are known to be particularly susceptible to candidal superinfection are the
potential candidates for Mysteclin-F therapy.
The FDA points out that recent journal advertisemetits for these prodhcts
suggested that candidal superinfection is a serious problem ~`itb the use of
ampicillin. This was not supported by the reference used in the ads. Although the
reference cited included the statement that candidal overgrowth may follow
ampicillin therapy, the~ FDA has asked that we point out that the significance
of this overgrowth has not been established.
Further, the same ads omitted important warning information relating to
precautions and side effects. The nature and extent of the omission are capitalized
in the enclosed "Brief Summary".
Sincerely,
SQUIBB.
Enclosure [omitted].
ORGANON, INC.,
West Orange, N.J., October 27, 1967.
DEAR DOCTOR : The Food and Drug Administration has requested that we call
your attention to the monographs for Oottrothin® Gel, Cortrophin® Zinc,
Hexadrol® Phosphate Injection and Hexadrol® Tableta and J~ilixir in the
current Physicians' Desk Reference. The FDA considers these monographs to be
incomplete in presenting necessary information for the safe and effective use of
these drugs, and, therefore, potentially misleading.
To provide you with the necessary information, we enclose revised monographs
for insertion in your PDR. The nature and extent of the additions and other
revisions in the enclosed monographs are emphasized by use of italics.
Sincerely yours,
JOSEEII D~ Cuo~o, M~D.,
Director, Professionai Services.
Enclosure [omitted].
PAGENO="0217"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4121
THE S. E. MA55ENGILL Co.,
Bristol, Tenu., November 1, 1967.
DEAR DOCTOR: The Food and Drug Administration has requested that we
call your attention to the monographs for our products, Predsem, Salcort and
Salcort-Delta, in the current (1967) Physicians' Desk Reference. The FDA con-
siders these monographs to be Incomplete in presenting the necessary informa-
tion for the safe and effective use of these drugs and therefore potentially mis-
leading.
To provide you with the necessary information, we enclose revised monographs
for insertion at page 812 of your current (1967) VDR. The nature and extent
of the additions and other revisions in the enclosed ~nonograpbs a~e emphasized
by use of Italics.
Sincerely,
ROBERT P. EWING,
Vice President, Marketing.
E~iclosure [ouiitted].
LAKRSIDE LABORATORIES,
DivisioN OF COLGATE-PALMOLIVE Co.,
Milwaukee, Wis., November 1967.
DEAR DOCTOR: The Food and Drug Administration have requested that we
call your attention to the monograph for Norpramin (desipramifle hydrochlo-
ride) in the 1967 PDR: page 687, white section. The FDA consider this mono-
graph incomplete (in relation to, the oMcial labeling, the package insert), and
therefore potentially misleading as prescribing information to allow safe and
effective use of the drug.
T~ provide you with the necessary adequate reference, we enclose a revised
monQgraph for 1967 Physicians' Desk Reference in which the changes have been
emphasized by italics. Please insert this revision opposite page 687.
Sincerely yours,
WILLIAM C. JANSSEN, M.D.
Enclosure [omitted]. _______
TuE UP~rOHN Co.,
Kalamazoo, Miclv., November 15, 1967.
DEAR. Docron: The Food and Drug Administration has asked us to call your
attention to certain promotional messages for Mecirol Tablets which the FDA
regards as misleading.
Some journal advertisements have recommended use of Medrol 16 mg Tablets
by an alternate day dose regimen. Although reports of this usage have appeared
in the literature, the FDA points out that information currently available and
submitted by us to them is not adequate to justify this regimen as advertised.
Consequently, we are ceasing all reference to alternate day therapy in our
promotion of the product.
The monograph for Medrol Tablets in the 1967 Ph~ysicians' Desk Reference is
considered by the FDA to be inadequate in presenti1~g information for the safe
and effective use of the product. To provide you with the necessary information,
we enclose a revised monograph for insertion at page 1143 of your current (1967)
PDR. The nature and extent of revisions in the enclosed monograph are empha-
sized by printing in bold type.
Sincerely yours,
FENIMORE T. J0HN50IS, MD.
Enclosure [omitted].
ARMOUR PHARMACEUTICAL Co.,
Chicago, Ill., Nov ember 16, 1967.
DEAR DOCTOR: The Food and Drug Administration has requested that we call
your attention to the monograph for H.P.* ACTHAR ® GEL in the current
(1967) Physicians' Desk Reference. The FDA considers this monograph to be
incomplete in presenting necessary information for the safe and effective use
of this drug and, therefore, potentially misleading.
*Hlghly purified.
PAGENO="0218"
4122 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
To provide you with the necessary information, we enclose a revised mono-
graph for insertion at page 527 in your 1967 PDI?. The nature and extent of the
additions of previously omitted information are indicated by the use of italics.
Sincerely yours,
J. A. HTJ~ATA, M.D., MedieoZ Director.
Enclosure [omitted].
PuYsIcL~Ns' DESx REFERENCE,
Oro)defl, N.~i., Noii~3~tber ~7, 19ii7~
DEAR Sin: The Food a~d Th~ii~ Admth~Atrat~Qn ~ias i~eci~iest~d that, w& dali ~your
attention to the n~onográp~s for the f ~w1izT~ produot~ Tn the current'(1967)
Physicians' Desk Reference:
Page
HP Aethar Gel 527
Cortrophin Gel .898
Cortrophin-Zinc 898
Hexadrol -- 899
Hexadrol Phosphate Injection 899
Norprainin 687
Predsem 812
Salcort 812
Saloort-Del'ta ~ - 812
The FDA consIders these nxonographs to be incomplete in presenting the neces-
sary information for th~ safe and eff~ctlve use of these drugs and therefore poten
tially misleading.
To provide you with the necessary Information, we enclose revised monographs
for insertion in your 1967 PDR at the pages IndIcated at the top Of each sheet. The
nature and extent of the addition's and other revlalonis In the enclosed monographs
are emphasized by the use of italics,
Sincerely,
ALBERT B. MILLER, GeneraZ Manager.
Enclosures [omitted].
PARKE, DAVIS & Co.,
Detroit, Mich., Jan14 ary 15, 1968.
DEAR DOCTOR: The Food and,, Drug Administration has asked us to call your
attention to our recent Ponstel~ (mefenamic acid) journal advertisement and
certain promotional mailing and detailing pieces which the Food and Drug Ad-
ministration regards as misleading.
The introductory campaign featured results from mon-~bllud ciinic~l trials
using only .a single 500 mg. dose for several types of pain. The Food and Drug
Administration points out that P'onstel has also been studied in several double-
blind clinical trials in which the drug was compared to aspirin and other non-
narcotic analgesicis. These trials demonstrated that Ponstel was essentially equal
to the comparison drug and better than plae~ho. liowever, In certain Individual
trials aspirin was found better than Ponstel a1~d the latter could not be dis-
tinguislied from placebo; in some `trial's pain relief `with placebo was obtained in
as high as 40% of the patients. In `other trials the rcou!Its with Ponstel were better
than those with aspirin or placebo. ` ` ` `
The Food and Drug Administration considers th;at the i1it~oductory campaign
failed to give adequate prominence to the fact that Ponstel is indicated for short-
term administration not exceeding one week of therapy. Also, in a promotional
brochure~ results were reported from a double-blind effectiveness comparison
with codeine and placebo, which represented that Ponstel was equal in effective-
ness to 25 mg. of codeine. However, the dosage of Ponstel employed In this study
was at a level which is still In the investigational phase.
We are discontinuing the advertising campaign in question.
Sincerely,
J, 1~i. GAJEWSKI, M.D.
SVNTEX LABORATORIES, INC.,
Palo Alto, Calif., January 22, 1968.
DEAR DOCTOR: The Food and Drug administration has asked us to call ivour
attention to the fact that certain statements in recent advertising for our oral
contraceptives, NORQTJEN® and NORINYL~-1, may be misleading.
PAGENO="0219"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4123
In the NORQT3EN advertisement, the paragraph headed "Low incidence of side
effects" emphasizes the low incidence of certain less serious side effects such as
spotting, break-through bleeding, nausea, vomiting and other gastrointestinal
disturbances, but fails to give adequate emphasis to the more serious known side
effects such as choiestatic jaundice, rise in blood pressure in susceptible mdi-
viduals, and mental depression which also occur In low incidence. Further, al-
though `a cause and effect relationship has neither been established nor disproved,
the advertisement does not give adequate emphasis to the possible occurrence of
thrombopblebitis, pulmonary embolism, and neuro-ocular lesions which have been
observed in users of oral contraceptives.
The advertisements for both NORQUEN and NORINYL-1 state that "careful
observation and caution are required for patients with symptoms or history of...
cerebrovascular accident, psychic depression. . . ." The ads should have been
morO specific it~ stating:
Oral contraceptives should be used with caution in patients with a history of
cerebrovascular accident and should be discontinued if there is a sudden partial
or coniplete loss of vision, or if there is a sudden onset of proptosis, diplopia, or
migraine, or if examination reveals papilledema or retinal vascular lesions, since
these may be symptoms of cerebrov'ascular accident.
The advertisements disclose that careful observation and caution are required
for patients with symptoms or history of psychic depression but do not specifically
state that oral contraceptives should be discontinued if psychic depression recurS
to a serious degree. Also, the ads fail to disclose that a decrease In glucose tol-
erance has been observed In a small percentage of patients on oral contraceptives.
We are modifying all future advertising to reflect these changes.
Sincerely,
BEN Z. TABER, M.D.,
Medical Director.
G. D. SEARLE & Co.,
Clvieago, Ill., Jannary 26,1968.
DEAR DOCTOR: In June 1967, the Food and Drug Administration and all manu-
facturers of oral contraceptives agreed on certain changes in the uniform por-
tions of the labeling for all oral contraceptive products. These changes were to
be included In all advertisements after October 1, 1917.
The FDA has asked us to call your attention to recent journal advertisements
for Ovulen®-21, which departed from the new uniform labeling in several
respects.
The original uniform labeling stated:
The following occurrences have been observed in users of oral contra-
ceptives A cause and effect relationship has not been established:
Thrombophiebitis
Pulmonary embolism
Neuro-ocular lesions.
Because that labeling did not accurately represent the present status of opinion
concerning the possible danger of side effects, the warning statement was changed
to read: "A cause and effect relationship has been neith~er establish/ed nor
proDed:" (emphasis added). The FDA. regards the advertisements a~ potentially
misleading because they omitted this important change which emphasizes the
possibility of these serious hazards.
Further, the advertisements failed to include the following side effects which,
although causation has not been established, have been reported In users of oral
contraceptives: anovulation post treatment, premenstrual-like syndrome, changes
in libido, changes in appetite, cystitis-like syndrome, backache, nervousness, dizzi-
ness, fatigue, headache, hirsuitism.
We have modified our current advertising to reflect these changes.
Sincerely,
HERBERT HELLING,
Food and Drug Adm4nSatration Affa4rs,
0. D. $earle ~ Co.
GEIGY PHARMACEUTICALS,
DIvIsIoN OF GEIGY CHEMICAL Coal?.,
Ardsley, N.Y., February 15, 1968.
DEAR DOCTOR: In our promotion of PersantIne~ (brand of dipyridamole) for
long-term therapy in anginal patients, we sent a letter to physicians stating that
"Several studies document the effectiveness of Persantine in extending walking
PAGENO="0220"
4124 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
distance and generally increasing exercise tolerance." Enclosed with~ the letter
was a reprint of a study in the Journal of Chronic Diseases of March 1967 to
support the claims for effectiveness.
The Food and Drug Administration has asked us to inform you that the claims
for effectiveness of Persantine, and many other drugs marked prior to 1962w have
been neither approved nor disapproved hy the Agency. The FDA is proceeding
on the basis that the Drug Amendments of 1962 require the Agency to evaluate
the effectiveness of ~uch drugs, and this is currently being done with the assist-
ance of. the drug efficacy panels of the National Academy of Sciences/National
Research Council.
The FDA regards the promotional letter as petentially misleading because it
presented only favorable information regarding the drug's effectiveness when
there is a substantial body of opinion that does not support the claimed, effec-
tiveness of the product. For example, the AMA Council on Drugs (in New Drugs
1967) has stated that double~blind studies comparing clipyridamole with a placebo
have shown equivocal results and that the drug has not been convincingly shown
to be effective in the long-term treatment of angina pectoris,
`Recently, in `the J~&MA issue of Septemher. 11, 1967, a paper by Sbar and
Schiant disclosed results of a six-month double~blind study. The authors con-
cluded that "The study failed to detect a statistically significant difference
between the improvement in patients receiving dip~ridamole and the improvement
In patients receiving a placebo."
Our future promotion will express the range Of expert medical opiniQn on the
effectiveness of Persantine when any segment of that opinion is referenced.
GEIGY PHARMACEUTICALS.
ABBOTT LABORATORIES,
North Chicago, Ill., June 3, 1968.
DEAR DOCTOR: The Food and Drug Administration has requested that we call
your attention to a promotional letter on Erythrocin® (erythromycin) directed
to you in February of this year. This letter, discussing the mode of action and
the in vitro spectrum of erythromycin, is regarded as potentially misleading.
The letter included bactericidal values for Mycoplasma pneurnoniae, H.
infiuenzae, pneumococci, Group A streptococci, and several other organisms. The
FDA points out that the values cited from the' referenced articles represent a
limited number of strains, and that other investigators, using other strains and
methods have reported that higher concentrations of drug are needed for
bactericidal effect.
The letter also stated that: "In addition to cidal action, Erythrocin provides
the wider in vitro and in ovo spectrum associated with the bacteriostatic `mycins,
including-
Gram positive cocci and bacilli Large viruses
Gram negative cocci Mycoplasmas
Many Gram negative bacilli Rickettsias
(except the Enterobacteriaceae) Protozoa
Spirochetes Atypical Myco bacteria"
The FDA notes that this section can `be interpreted to mean that erythromycin
is bactericidal against all organisms in the listed caegories. In point of fact, the
statement refers to the results of in, vitro testing designed only to demonstrate
inhibition of organisms by the drug; distinctions between bacteriostatic and
bactericidal effects were rarely made. The letter failed to make clear that
erythromycin is active against only certain organisms within these broad cate-
gories. Also, clinical experience with erythromycln in certain of these categories,
particularly Rickettsias and Atypical Mycobacteria, is limited and does not
presently warrant the use of erythromycin. They particularly note that the
term "Enterobacteriaceae" inadequately identified the fact that it includes such
important pathogens as Salmonella, Shigella, Proteus, Pseudomonas, Escherichia,
Aerobacter, and Klebsiell'a, against which erythromycin is not generally active.
In reference to the letter as a whole, we wish to emphasize that bactericidal
activity is an in vitro effect, subject to variation accoding to the organism and
strains involved, and the conditions of the study. Further, in viro activity does not
necessarily imply clinical effectiveness, and direct extrapolation to the clinical
situation,, therefore, is not justifiable. In clincal use, as opposed to laboratory
tests, no methodology exists, which can accurately determine whether a drug's
action is bactericidal or bacteriostatic in the patient. So'~e authorities, however,
PAGENO="0221"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4125
have expressed the opinion that erythromycin is primarily bacteriostatic under
some clinical conditions.
The promotional letter did not mention the advisability of choosing or continu-
ing Erythrocin therapy on the basis of approprate sensitivity tests. Furthermore,
while the letter did state tha Eryhroein has ". . . no known toxic effects on body
organs or systems," it did not point out that serious allergic reactions, through
extremely infrequent, do occur.
We sincerely regret that the construction of the letter may have allowed
interpretations extending beyond the limits of the approved package labeling and
the full content of the cited references. We are discontinuing the current adver-
-tising campaign in question. Future advertising will be appropriately modified.
ABBOTT LABORATORIES.
BRISTOL LABORATORIES,
DIVISION OF BRISTOL-MYERS Co.,
Syracuse, N.Y., June 8, 1968.
DEAR DOCTOR: The Food and Drug Administration has asked that we call your
attention to our letter of May 17, 1968 which announced the coming availability
of Dynapen (sodium dicloxacillin monohydrate). The Food and Drug Adniirtis-
tration has expressed concern that our discussion of this drug in terms of
treating skin and soft tissue infections created misleading impressions concerning
the proper use of Dynapen in its limited appropriate indications.
Therefore, we wish to specify the indications and limitations for use of this
drug in detail as follows:
1. The principal indication for Dynapen is in the treatment of infections
known to be dhe to penicillinase-producing staphylococci which have been
shown to be sensitive to it.
2. If antibotlc therapy is considered necessary in potentially serious
infections while awaiting reports of cultures and sensitivity studies, Dyna~en
may be used to initiate therapy in such patients in whom a penicillinase-
producing staphylococcus is suspected. (See Important Note below.)
Important Note
Bacteriologic studies to determine the causative organisms and their sensitivity
to dicloxacillin should be performed. When it is judged important that treatment
be initiated before definitive culture and sensitivity results are known, the choice
of Dynapen should take into consideration the knowledge that it has also been
shown to be effective only in the treatment of infections caused by pneumococci,
Group A beta-hemolytic streptococci and penicillin G-sensitive staphylococci. In
serious, life threatening infections oral preparations of the penic'illinase-resistant
penicillins should not be relied on for initial therapy.
Methicillin, a compound working through a similar mechanism against peni-
cillin G-resistant staphylococci, has been available for nine years. It is a fact that
strains of staphylococci resistant to methicillin have existed in nature and it is
known that the number of these strains reported has been increasing. It has been
demonstrated that such strains are almost always resistant to other penicillinase-
resistant penicillins, such as the isoxazole group of which Dynapen is a member.
When such a strain is isolated, use of routine antibotic discs cannot be relied on
to differentiate relative sensitivity. Such strains of staphylococci have been
capable of producing serious disease, in some instances resulting in fatality.
Because of this, the Food and Drug Administration is concerned the widespread
use of the penicillinase-resistant penicillins in infections other than those due to
penicillin G-resistant staphylococci may result in the appearance of an increasing
number of staphylococcal strains which are resistant to these penicillins.
Therefore, if the bacteriology report indicates the infection is not due to a
penicillin G-resistant staphylococcus, the physician Is advised to continue therapy
with a drug other than Dynapen nor any other penicililnase-resistant semi-
synthetic penicillin
Indicated surgical procedures should be performed.
Contraindications
A history of allergic reactions to penicillin should be considered a contra-
indication.
Information in our announcement letter, or that you may have received from
one of our sales representatives, should be carefully considered in light of the
preceding clarification.
PAGENO="0222"
4126 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
We have discontinued the advertising in question. Future advertising will be
appropriately modified. The drug is not available for prescription at this time.
We will notify you when it becomes available.
Sincerely,
H. C. PELTIER, M.D.,
Vice President, .Zlledical Director.
AYERST LABORATORiES,
DIvIsIoN OF AMERICAN HOME PRODUCTS CORP.,
New York, N.Y., June 1~, 1968.
DEAR DOCTOR: A recent advertisement for ATROMID_S® (clofibrate),
"Answers to some questions physicians are asking about ATROMID-S," is
regarded by the Food and Drug Administration as misleading. Accerdingly, we
have been asked to clarify certain points in the ad relating to effectiveness and
safety of this drug.
Among other things, the ad contains statements which imply there is an
association between the lipid-lowering effect of ATROMID-S and a beneficial
effect on atherosclerosis or atherosclerotic heart disease. We emphasize that the
drug is indicated solely for the reduction of serum lipids. In the absence of
st~bstantial evidence that reduced serum lipids results in amerlioration of the
atherosclerotic process, no claim may be made for ATROMID-S in this regard.
Further, we wish to state that any implication iij the ad that ATROMID-S
reduces the risk of recurrence of heart `attacks Is not a valid one. Any relation-
ship between the lowering of serum lipids by drug therapy and a reduction in
initial or recurrent coronary thrombosi~ will not be known until pre'sent long
term clinical studies have been completed.
The FDA also pointed out that the ad failed to stress the important role of
diet in the management of elevated serum lipids. Because of the possibility of long
term `administration of clofibrate, adequately repeated baseline studies should
be performed to determine that the patient has significantly elevated `serum lipid
levels. If so, attempts should be made to control serum lipids with appropriate
dietary regimens before considering the addition of therapy with clofibrate.
En addition, while the ad copy did emphasize some side effects of more
frequent occurrence but mild severity, it did not likewise call attention to a
number of the more serious side effects which have been reported to occur (e.g.,
weakness, urticaria, stomatitis, and polyphagia; as well as leukopenia and
alopecia although relationship to clofibrate administration has not been
established).
We have discontinued the advertisement in question. Future advertising will be
appropriately modified.
Sincerely yours,
JOHN B. JEWELL, M.D.
WARNER-CIIILCOTT LABORATORIEs,
DIvIsIoN OF WARNER-LAMBERT PHARMACEUTICAL Co.,
Morris Ploins, N.J., June 27, 1968.
DEAR DocToR: We have been asked by the Food and Drug Administration to call
to your attention recent advertisements for Nobair, an inhalation aerosol con-
taining isoproterenol and thonzonium bromide. It regards these. ads as potentially
misleading because the insufficient distinction between severe bronchospasm and
severe bronchospastic disease can be constructed to extend recommendations for
use of Nebair beyond approved indications. In addition, FDA maintains that
these ads fail to balance important warning ideas in the same section of the
ads containing claims of safety, and cite some abstracts of research reports in
such a fashion as to exaggerate the performance and efficacy of Nebair.
Recent advertising reads "For the patient with severe bronchospasin it
[Nebairl may be more effective than isoproterenol alone." This sta;tenieiit does
not `sufficiently reflect the fact `that Nebair is not indicated for all forms of
"bronchospasm," but Is indicated for patients with moderately and markedly
severe ~hronlc obstructive pulmonary disease with reversible bronchospasm.
Specifically, Nebair Is indicated for the relief of acute bronchospasm only in those
patients with the following disease states:
PAGENO="0223"
COMPETITIV1~I PROBLEMS IN THE DIIUG ~NDUSTRY 4127
1. Moderately and markedly severe bronchial asthma.
2. Moderately and markedly severe chronic brotichitis with reversible
bronehospastic components, and
3. Emphysema.
It is only in the above mentioned subgroup of patients that there is some evi-
dence to indicate Nebair may be more effective than isoproterenol alone.
The FDA has expressed concern that the ads did not list those side effects
which may occur in association with any isoproterenol aerosol therapy. These
side effects include: vomiting, headaches, flushing of skin, tremor, weakness,
sweating, and anginal type pain. In addition, it feels adequate prominence was
not given to the fact that frequent or continuous use of Nebair on a long-term
basis is not recommended, and that use in children under twelve years of age
is not indicated.
The `above mentioned advertisements have been discontinued. All future promo-
tion, including advertising, will b~ appropriately modified.
Very truly yours,
WARNER-CHILCOTT LABoRAToRIEs.
J. B. R0ERIG & Co.,
DIvIsIoN, CHA5. PFIZER & Co., INC.,
New York, N.Y., ~Septernber 3, 1968.
DEAR DOCTOR: The Food and Drug Administration has asked us to call your
attention to our advertising and promotion of TAO~ (~riacety1o1eandomycin)
which the FDA regards as misleading.
At our display booth at the recent American Medical, Association Convention
in San Francisco, two TAO promotional pieces were distributed to physicians,
One of `these, a folder titled, "Travel on Us," emphasized that TAO does not
cause tooth staining (a side effect of tetracyclines). The FDA regards this as
an implied comparison suggesting that triacetyloleandomycin and tetracycline
have a similar antibacterial spectrum of effectiveness, and that triacetylo-
leandomycin has less toxic potential. Any such implication is not intended and
of course would be invalid.
The other promotional piece-a booklet-emphasized that TAO is indicated
"for the frequently seen respiratory infection in the office or the problem
pathogen . . ." (the latter identified as staphylococcus aureFs). In the opin-
ion of FDA, the booklet suggested that the antibiotic is useful in the treatment
of diseases caused by microorganisms including viruses beyond the spectrum
of its effectiveness, and did not provide adequate prominence to the fact that
it should be used only as a possible alternative to other less toxic agents.
We emphasize that:
(1) Triacetyloleandomycin is recommended only for acute, severe `bac-
terial infections where adequate sensitivity testing has demonstrated
susceptibility to this antibiotic and resistance to other less toxic agents.
(2) In view of the possible, but reversible, jaundice and hepatotoxicity
of this drug, other less toxic agents should be used unless the organism is
resistant to those agents, or in those cases where hypersensitivity precludes
their use.
(3) TAO (triacetyloleandomycin) is contraindicated in pre-existing liver
disease or dysfunction, and In individuals who have shown hypersensi-
tivity to the drug.
We are discontinuing the promotional pieces in question and correcting the
journal advertisements in which the same themes were featured.
Sincerely yours,
J. RALPH FowLxa, M.D., Medioal Director.
SCHICK SAF~ETY RAZOR Co.,
DIvIsIoN OF EVERSHARP, INC.,
Culver City, Cali~f., ~Jeptember 30, 1968.
DEAR DocToR: Recently you received a booklet entitled "Alcohol-Who is
Allergic?" In it reference was made to a drug product, Enzopride®, [DPN
(Diphosphopyridine Nucleotide) 3, whIch is currently being tested by our `sub-
sidiary, Enzomedic Laboratories, Inc.
PAGENO="0224"
4128 COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY
The Food and Drug Administration has asked us to inform you, in relation
to statements made in the booklet, that Euzopride® is still in the investi-
gational phase and that available data are inadequate to siibstan'tiate its safety
or efficacy in the treatment of chronic alcoholism. In addition, the theory that
alcohol may produce a condition leading to chronic alcoholism as a result of
an enzymatic deficiency is not proven.
Sincerely,
P. J. FRAWLEY, Jr.,
Chairman of the Board.
E. I. DTJ PONT DR NuMorn~s & Co., INC.,
Wilmington, Del., October 14, 1968.
DEAR DOCTOR: This letter is sent to you at the request of the Food and Drug
Administration to correct implications about "Symmetrel" (amantacjine hydro-
chloride) in our recent statement to the medical press. It implied there may be
outbreaks of influenza this winter due to the recently identified new strain of
A2/Elong Kong/68, as reported by the National Communicable Disease Center
(NCDC) in Atlanta. According to our press release, laboratory tests suggested
that "Symmetrel" can be used for the prevention of illness from this new strain
of influenza virus, and such a suggestion is regarded by the FDA as misleading.
We are writing to inform you that there have been no clinical tests in man
with respect to infections due to the new A2/HOng Kong/68 variant. We are at-
tempting to arrange fOr á~propriate controlled clinical tests of this new A2
strain under conditions of natural exposure. `I~l~we~rer, it will be many months
before definitive results can be obtained. Until stich tithe as these tests are
completed, We are not in a position to claim that "Symmetrel" is efficacious in
man for the prevention of~influenza due to A2/Ilong Kong/68 strain.
The FDA has asked us to point Out that the NODO, in á'recent release, has
stated that "amantaditie'hydrochloride is not presently' recOmmended asa public
health measure for commtinity contrOl of infli~enza nor as ~ `substitute for in-
fluenza vaccine immunoproph~4axis." Furthermore, according to FDA, "cur-
rent information from the NCDC suggests that influenza due to the Hong Kong
variant may be mild, of short dhration (one to three days), and generally
without serious sequelae. Even so, the sequelae may be significant, especially
in the known high-influenza risk patient groups, smch as those of all ages who
suffer from chronic debilitating diseases and persons in older age groups."
However, our press release did not point to the faet that it Is in these special
groups where precautionary considerations in the use of "Symmetrel" are' most
important. For example, when "S~mmetreP' Is administered to patients with
central nervous system disease, particularly geriatric patients `with cerebral
arteriosclerosis and patients with a history of epilepsy or other "seizures",
possible untoward central nervous system effects may* occur.
Very truly yours,
ROBERT E. ROWAND, M.D.,
Medical Manager.
CIBA PIIARMACETJTICAL Co.,
~ummit~ N.J., January 20, 1969.
DEAR DOCTOR: At the request of the Food and Drug Administration, we are
calling your attention to a recent adveFtisement for our antihypertensive drug,
Ismelin® (guanethidine sulfate), which the FDA regards~as misleading.
This advertisement suggested that Ismelin will prevent stroke if the drug is
added ". . . before organ damage complicates hypertension." The FDA believes
that in the absence of substantial and convincing clinical evidence, we are not
in a position to validate any claim that Ismelin has such prophylactic benefit.
In addition, the FDA regards the "Brief Summary" section of the advertise-
ment as misleading because it failed to provide all of the necessary side effect
and warning information. For example, the ad failed to appropriately emphasize
that exertional hypotension is a potential hazard in the use of guanethidine,
that patients should be cautioned to avoid exercise ~hile taking the drug, and
that guanethidine causes blockade of the sympathetic nervous system. Also,
PAGENO="0225"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4129
the advertisement omitted listing side effects such as bradycardia and angina,
and omitted warnings that guanethidine may cause congestive heart failure,
weight gain or edema, and may cause excessive postural hypotension, excessive
bradycardia and depression when used concurrently with rauwolfia derivatives.
We are discontinuing the Ismelin advertisement in question and other pro-
motional material of a similar nature.
Sincerely ~~ours,
CIBA PHARMAcEUTICAL Co.
Mr. GorwoN. Well, suppose that I read to you part of an affidavit,
where a particular drug company, Richardson-Merrell, asked its em-
ployees to fake data. Let me read it to you.
Dr. MCGILL. Well, you are submitting in evidence a study that I
have never had any opportunity to see and I am quite sure where this
sort of thing might have happened, disciplinary devices would be
used very quickly.
Mr. GorwoN. Yes. As a matter of fact, they were convicted in a
criminal case, but here is an affidavit1 signed by Beulah Jordan, an
employee of Richardson-Merrell. She swore that the officials in the
company, doctors, by the way, asked her to substitute data to the
Food and Drug Administration. I just want to point out that this
sort of activity goes on.
Dr. MCGILL. Mr. Gordon, I am not denying that such things can
happen and where they happen, they should be disciplined just as
they have there. Certainly FDA has this authority-
Mr. GORDON. Yes.
Dr. MCGILL (continuing). And should have it. I dOn't think even
the pharmaceutical industry disagrees with this.
I might point out the AMA, my own organization, was one of the
instrumental groups to get the FDA originally formed and has sup-
ported it. No argument there.
Mr. GORDON. Just one more question regarding the parasitic com-
panies you referred to.
Now, I think that you defined a parasitic company as one that
didn't do research.
Dr. MCGILL. No research and development.
Mr. GORDON. No research at all or no research on a particular item?
Let me give you an illustration. Carter Products did the research and
has a patent on meprobamate. Carter Products licensed American
Home Products and American Home Products exclusively. The latter
company did not do the research on it. That wouldn't make American
Home Products Co. necessarily a parasitic company, would it?
Dr. MCGILL. Does the American Home Products have a research
and development laboratory where they are searching for new drugs?
Mr. GORDON. I presume they do.
Dr. MCGILL. If they do, then they are not a parasite. This is my
definition. I am thinking about getting more products, new tools we
can use.
Mr. GORDON. How about the new process, a new process producing
maybe the same drug more efficiently at a lower cost?
Dr. MCGILL. That is research.
1 Information begins at p. 4~I42, Infra. See also app. v, "The MER-29 Case," be~inni~g at
p. 4202, infra.
81-280--69-pt. 10-15
PAGENO="0226"
4130 COMPETITIVE PROBLEMS IN THE DRIJG INDUSTRY
Mr. GORDON. Isn't that a type of research?
Dr. MoGuL. It certainly is.
Mr. GORDON. Many of these small companies do research in that line.
They try to produce drugs at a lower price.
Dr. MoGuL. If you want me to give you a good example of that, the
original adrenal steroids, since they were taken from the adrenal glands
of cattle, they would always be limited. We would never have a supply
that was adequate. It wasn't until our research scientists synthesized
it and made it that they became useful tools. Certainly I don't object to
that and I don't object to price competition. I think I have made that
point clear, as long as reliability goes with it.
Mr. GORDON. So you would include new processes or better methods
of production as a type of research, is that right?
Dr. MOGuL. Well, again we get into semantics here and I will de-
fine my terms if you wish to define yours.
Developing a new product, process, that makes it a more effective
agent, that makes it do what it is supposed to do better or to bring it
within the reach of the patients where it has been expensive, yes, I
would consider that within research and development.
Not quite in the same sense of developing new products but that is
still worthwhile.
Mr. GolmoN. What about a company not necessarily a drug company
but any company, that can bring to the consumer a product at a much
lower price, whether he eliminates certain things or adds certain
things? Would you call that company an innovative company?
Dr. MCGILL. No, not really.
Mr. GORDON. Not according to your definition.
Dr. MoGuL. Not by my definition.
Mr. GORDON. I have nothing further.
Senator HATFIELD. Dr. McGill, once again we express our apprecia-
tion. I have heard many witnesses `and I must say that I think you have
been one of the most articulate. You have handled the dialog and
the questions in a most admirable fashion. You make us `all very proud
of the medical profession and of the kind and quality of people who
make up their vast numbers.
I wish to express, and I am sure I speak on behalf of my colleague,
Senator Nelson as well, our appreciation, our deepest appreciation for
your presence here today.
Dr. MoGuL. `Could I just finish by adding one personal observa-
tion? I think the mere fact that a practicing physician like myself
from nearly 3,000 miles away who happens to have strong feelings on a
given subject, `as you know I do in this area, the fact that I can get
before a U.S~ Senate subcommittee and be heard I think in itself is a
remarkable thing. And I think this is the third time I have testified
before Congress and I always go away feeling better about my Govern-
ment. However `ponderous and distant it might seem to the individual
citizen, the system works and I am delighted. Thank you for inviting
me.
Senator HATFIELD. Thank you very much.
The committee will recess until 1:30 and Dr. Ayd will be given his
opportunity to testify.
(The information previously referred to follows:)
PAGENO="0227"
COMPETITIVE PROBLEMS IN THE bRTJG IND'tISTRY 4131
NATIONAL ACADEMY OF SCIENCES-NATIONAL RESEARCH COUNCIl.
Division of Medical Sciences
DRUG EFFICACY STUDY
Form A
(To be submitted in duplicate by applicant)
NDA 6655
1. NSA Nnmbar_____17.fl3fl2_..________- 3. DotS Oniginnily APP,O,.d_ ~eO~mh~I 8, 1950 3, e~ ~ OTC ~i
4. Stand Nano~ Chloromycetin, 50 nig. & ~
S Applicant's Namn~ , Davis & Company
and
6. Ouantitative Formula
Ostabltstead tbnn-Pnnp.Iataryt Noon of Actina tegr.d)snt. tin nnd.n shoon on lobcll Amount )p.r tablat, par ml., of,.)
1. Chioromycetin, 50 mg. Cap~~
Chloramphenicol 50 isg./capsule
2. Chioromycet in~ 100 mg. Capsule
Chloramphenicol 100 mg./capsule
3. Chlorontycetin, 250 mg. Kapseal
Chloramphenicol 250 mg./kapseal
7. Dosage Form (tobtate, at,.)
5. Rout. at Adm. (One), etc. Where 0 ron drug cpp(iucticv canons
difarent routes of adminictrution, separate forms should be used.) oral
9. Ttterapaotic Claims-Attach tO )obs)s and TO pockone ircaSe (if csnd) to ermine) Form A )btua) end 1 copy to duplicate Fenm A Inhito).
10. 1.1sf at t(tarctura entar.necs most past)n.nt to an aoeluatlcn of the aftestinenaseat the dmg for the purpaf.e for whtct, It Is eftsrod Ic the )ab.t0
the peekoca Insert, or bruchere. Apprecinrotely S to tO bay tolerances era requestad, it aneilob(e. (Attach to copies to origins) Porn A (blue)
and cupy to duptinofa Form A )nh)fe) .1
11. Tho Opp)iconl is incited, it ha so desires, to submit any unpublished roland that is pertinent to the eoek,ctinn at the drug by the Academy.-
Research Council. This supplementary material shniild be pccbcged mith Form A )vhtte), A single copy at this matorlo) Is raqeested.
12. I, this spoee, please list and descnlbe bniafy thu supplementary motoriot hot Is submitrod nith Form A labile).
Ohioramphenicol 50 MG, 100 MG capsules, 250 MG kapseals, NDA 6655, LOG
PANEL ON ~&NTI-INFECTIVE DRUGS (III)
INDICATIONS
I. Staphylococcal infections, by implication of the discussion on the first page of
the insert, may be an Indication: "in a survey of experimental and clinical
experiences of susceptibility of staphylococci to chloramphenicol, it was found
that the incidence of chioramphenicol-resist~nt staphylococci appears unrelated
to frequency or to intensity of use of this antibiotic. Development of resistance to
chloramphenlcol can be regarded as minimal for staphylococci and many other
species of bacteria."
Eva~Zuation
Possibly effective.
PAGENO="0228"
4132 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Comments
Although chioramphenicol was useful for the treatment of some staphylococcal
diseases during the anid-1950's, it now seeems to be rarely indicated. Its major
trial was in the staphytocoecal pneumonias accompanying the iniiuenza epidemic
of 1957. Its effectiveness was somewhat less than expected, even for sensitive
strains. The statement concerning resistance is not true in the opinion of the
Panel (see below). In the description of in vitro work just before the sentence
plotted above, there Is no reference to the transfer of episomal particles carrying
chloraanphenicol resistance. The advent of better agents for staphylococcal
disease relegates this drug to `a very rareiy needed alternate choice.
Documenation
1. Bloomer, W. E., S. Giammona, G. B. Lindskog, and R. B. Cooke. Staphylococ-
cal pneumonia and empyema in infancy. J. Thorac. Surg. 30:265-274, 1955.
2. Carmichael, D. B., Jr. Fatal bacterial endocarditis due to staphylococcus
aureus. U.S. Armed Forces Med. J. 4:287-294, 1953.
3. Hausrnann, W., and A. J. Karlish. Staphylococcal pneumonia in adults. Brit.
Med. J. 2:845-847, 1956.
4. Kanof, A., B. Epstein, B. Kramer, and I. Mauss. Staphylococcal pneumonia
and einpyema. Pediatrics 11 :385~-392, 158.
5. Lepper, M. H., P. Tillman, and R. Devetsky. Patterns of transmission of
staphylococci. Ann. N.Y. Acad. Sci. 128:404-427, 1965.
6. Martin, C. M., C. M. Kunin, L. S. Gottlieb, and M. Finland. Asian influenza
A in Boston, 1957-58. II. Severe staphylococcal pneumonia complicating
influenza. A.M.A. Arch. Intern. Med. 103:582-542, 1959.
7. Wallman, I. S., H. 0. Godfrey, and J. R. H. Watson. Staphylococcal pneu-
monia in infancy. Brit. Med. J. 2:1423-1427,1955.
II. Rickettsial diseases: epidemic and murine typhus, Brill's disease, scrub-
typhus, Rock3~ Mountain spotted fever, and rickettsial pox.
Evaluation
Effective, but * * *
Comments
That chloramphenieol is effective in the diseases listed is well established,
except in rickettsial pox, a conditon so infrequently seen that few data are
available. However, if the warning is to be taken seriously-"cblOramPheflicol
should not be used when other less potentially dangerous agents will be effec-
tive"-the tetracyclines, which have been shown to `be as effective as chioram-
phenicol, should be considered the choice and chlorampbenicol used only if
tQxicity to these or failure to respond has occurred. The duration of therapy
recommended appears adequate.
Docuiinentation
1. Knight, V. W., McDermott, and F. Ruiz-Sanchez. Aureomycin and chioram-
phenicol: use in typhus, typhoid and brucellosis. J. Olin. Invest. 28:1052-
1053, 1949. (abstr.)
2. Knight, V., F. Ruiz-Sanchez, ~nd W. McDermott. Chloramphenicol in the
treatment of the acute manifestations of brucellosis. Amer. J. Med. Sci.
219:627-638,1950.
3. Ley, H. L., Jr., T. B. Woodward, and J. B. Smaclel. Chloraiflpheni'cOl (chioro-
mycetin) in the treatment of murine typhus. J.A.M.A. 143:217-219, 1950.
4. Murray, B. S., G. Baehr, G. Schwa,rtzman, T. A. Manderbaum, N. Rosenthal,
J. 0. Doane, L. B. Weiss, S. Cohen, and J. 0. Snyder. Brill's Disease;
clinical and laboratory diagnosis. J.A.M.A. 142 :1059-10~36, 1950.
5. Pincoffs, M. C., B. G. Guy, L. M. Lister, T. B. Woodwarci, and J. B. Smadel.
The treatment of ~ocky Mountain spotted fever with chrioromycetin.
Ann. Intern. Med. 2~ :656-663,1948.
6. Smadel, J. B., !I~. ~. Woodward, ii. L. LeV, Jr., and H. Leuthwaita Chloranl-
pbesiical (chloronl~cetifl) In the treatmei~t of tsrutsugamushl disease
(scrub typhus). J. Olin. Invest. 28 :1196-1~15,1949.
ii~T. Typhoid fever.
Evualation
Effective, but * * *
PAGENO="0229"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4133
Comment$
Ohioramphenicol has oftea been listed as the drug of choice in typhoid fever.
It is not clear that ainpilicfflin has changed this claim, but if they were of equal
activity, the claim of "drug of choice" would have to be revised because of the
toxicity warning. There is no mention of the carrier problem and relapses of
positive stool cnlture~.
Documentation
1, Knight, V., W. McDermott, and F. R~iz..Sanchez. Aureomycin and chioram-
phenicol: use in typhus, typhoid and brilcellosis. J. Olin. Invest. 28 :1O52~-
1053,1949. (abstr.)
2. Smadel, J. E., H. L. Ley, Jr., and F. H. Diercks. Treatment of typhoid fever.
I. Combined therapy with cortisone and chioramphenicoL Am. Intern.
Med. 34:1-9, j951.
IV. Other salmoneiloses.
Evaluation
Possibly effective.
Comments
Because of variability of clinical course with each species and the large variety
of species, there is litle reason to presume that a generalization is possible. In a
condition of short symptomatic duration like gastroenteritis, the use of the drug
is most difficult to evaluate. The variable courses of the systemic forms do not
allow the assurance of effectiveness that has been derived for typhoid fever, which
is more uniform. These differences between typhoid and the other salmonelloses
illustrate the difficulty or generalization from one species to the next. It is likely
that localized salmonella infections, stitch as osteomylitis, empyema or other dis-
eases should have a therapeutic trial with chloramphenicol. The treatment of
carriers with positive stool cultures should not be recommended and the insert
should so state. Although the stools may be negative while the drug is con-
tinued, there is no evidence that the carrier state is terminated more frequently
than would occur otherwise with a similar passage of t1me~ Obviously, the in-
ability to define drug effectiveness in salmonelloses also applied to other drugs,
such as ampicillin; hence a reliable comparison between drugs is not possible.
Documentation
1. Woodward, T. E., and C. L. Wisseman, Jr. Ohloromycetin, pp. 56-58. Anti-
biotics Monographs No. 8. New York: Medical Encyclopedia, Inc., 1958.
V. Urinary tvact infections.
Evaluation
Effective, but * * *
Comments
As specified in the insert, outcome of treatment of urinary tract infections is
influenced by anatomic factors, but these have little importance in the choice of
drug except that, in situations in which cure is unlikely, the use of toxic agents
is probably not justified. The susceptibilities of the organisms involved are of
prime importance (cbloramphenicol does not work any better against chloram-
phenicol-susceptible organisms than other agents work against organisms sus-
ceptible to them.) Hence, when organisms are susceptible to less toxic agents,
chloramphenicol should not be used even if It is effective in vitro unless the others
have failed. It is unusual for chloramphenicol to succeed when other agents with
satisfactory in vitro activity have failed. Of the three species singled out, Es-
cherichia coli is often treatable with other chemotherapy, but chloramphenicol
may be a secondary choice. $treptococcus fecalis infections are probably better
treated with other agents, such as penicillin and streptomycin or erythroanycin.
Various Proteus species are different in their susceptibility to different drugs;
hence, the generalization "Proteus species" should be avoided. Proteus morgani,
vulgaris, and rettgeri are often susceptible only to chloramphenicoh
Documentation
1. Woodward, T. E., and C. L. Wisseman, Jr. Chloromycetln, pp. 105-108.
Antibiotics Monographs No. 8. New York: Medical Encyclopedia, Inc.
1958.
VI. Surgical infections: postoperative wound Infections.
PAGENO="0230"
4134 COMPETITIVE PROBLEMS IN TUE DRUG INDUSTRY
Evaluation
Possibly effective.
Cornment8
Pqstoperative woum3, lnf~ctlons have a variety of etlologic agents, but eta-
phylococcus aureus Is the single most common. Chioramphenicol Is effective
against many of these agents, but is not the most effective against the Sta-
phylococcus. For this reason, plus the toxicity warning, it is not the first choice
in most infections unless an organism is isolated against which chloramphenicol
is most active in vitro, or other preferred drugs cannot be given or have been
ineffective.
Documentation
Most i~avorable report Is reference 1 (Altemeler).
1. Altemeir, W. A., and W. R. Culbertson, Chioramphehicol (chloromycetin)
and auremycin in surgical infections. J.A.M.A. 145:449-457, 1951.
2. Bloomer, W. E., S. Giammona, G. E. Lindskog, and R. E. Cooke. Staph-
ylococcal pneumonia and empyema in infancy. J. Thorac. Surg. 80: 265-
274, 1955.
3. Carmichael, C. B., Jr. Fatal bacterial endocarditis due to staphylococcus
aureus. U.S. Armed Forces Med. J. 4:287-294, 1953.
4. Hausmann, W., and A. J. Karlish. Staphylococcal pneumonia in adults.
Brit. Med. J. 2:845-847, 1956.
4. Kanof, A., B. Epstein, B. Kramer, and I. Mauss. Staphyloceal pneumonia
and empyema. Pediatrics 11:385-392, 1953.
6. Lepper, M. H., P. Tillman, and H. Devetsky. Patterns of transmission of
staphylococci. Ann ~.Y. Acad. Sd. 128:404-427, 1965.
7. MartIn C~ M., C. M. Kunin, L. S. Gottlieb, and M. Finland, Asian influenza
A in Boston, 1957~-58. IL Severe~ staphylococeal pteumonia complicating
influenza. A.M.A. Arch. Intern. Med. 103 :532~-542, 1959.
8. Wailman, I. S., R. 0 Godfrey, and J. H. H. Watson, Staphylococcal pneu-
monia In infaney~ Brit Med. J. 2:1428-1427, 1955.
VII. Surgical infectIons: cellulitis.
Evaluation
Possibly effective.
Comments
Cellulitis (other than postoperative) is. most often caused by streptococci or
staphylococci for which chloramphenicol is not the, most effective drug. For
this reason, plus the toxicity warning, it Is not the ftr~t chE~1ce unless an organ-
ism against which chloramphenicol is the most active has been isolated, or the
preferred drug cannot be given or has failed.
Documentation
Same as for Indication VL
VIII. Surgical infections; infected sinus tract.
Evaluation
Possibly effective.
Comments
Ohloraanphecnicol may be useful in some instances in which the organisms have
been shown to be sensitive only to it. Many sinus tract infections are caused by
tuberculosis and aeti~om.ycosis, Chloramphenicol is not indicated in tuberculosis,
and other agents are preferred in actinomycosis. Some sinus tracts associated
with fistulas from viscera, including intestines, may be predominantly infected
with fecal flora. In these, chloramphetnicol may be the single most effective agent.
When other agents appear equally effective in laboratory testing, they should be
tried first. There is rarely. great urgency in treating sinus tract infections with
antibiotics.
The specific organisms for which chloramphenicol has been proved effective
therapy (in this condition) should be listed.
Documentation,
1. Altemeier, W. A., and W. H. Culbertson. Chloramphenicol (chloromycetin)
and aureomycin in surgical infections. J.A.M.A. 145:449-457, 1951.
PAGENO="0231"
COMPBTIPIVE PROBLEMS IN THE DRUG INDUSTRY 4135
2. Bloomer, W. E., S. Giammona, G. E. Lindskog, and R. Fl. Cooke. Staph-
yloccal pneumonia and empyenia in infancy. J. Thorac. Surg. 30: 265-
274, 1955.
3. Carmichael, D. B., Jr. Fatal bacterial endocarditis due to staphylococcus
aureus. U.S. Armed Forces Med. J. 4:287-294, 1953.
4. Hausmann, W., and A. J. Karlish. Staphyloccal pneumonia In adults. Brit.
Med. J. 2:845-847, 1956.
5. Kanof, A., B. Epstein, B. Kramer, and I Mauss. Staphylocoecal pneumonia
and empymea. Pediatrics 11:385-392, 1953.
6. Lepper, M. H. P. Tiliman, and R. Devetsky. Patterns of tranSmission of
staphylococci. Ann. N.Y. Acad. Sd. 128 :404~-427, 1965.
7. Martin, C. M., C. M. Kunin, L. S. Gottlieb, and M. Finland. Asian influenza
A in Boston, 1957-58. II. Severe staphylococcal pneumonia complicating
influenza. A.M.A. Arch Intern. Med. 103:532:542, 1959.
8. Wallman, I. S., R. C. Godfrey, and J. R. H. Watson. Staphylococcal pneu~
monia in infancy. Brit. Med. J. 2:1423-1427, 1955.
9. Woodward, P. Fl., and C. L. Wisseman, Jr. Chloromycetln, pp. 122-124.
Antibiotics Monographs No. 8. New York: Medical Encyclopedia, Inc.,
1958.
IX. Surgical infections: peritonitis or intra-abdotainal abscesses from ruptured
inteStines, diverticula, or appendix.
Evaluation
Possibly effective.
Comments
These infections are often caused by mixed flora from the intestinal content.
In the acute stage of peritonitis, a drug often must be selected empirically for
surgical preparation or immediately postoperatively. Tudged by statistical prob-
ability chloramphenicol is a good choice in such a situation, It should be given
parenterally, however, because oral therapy in these Infections is probably in-
appropriate. In other less acute complications listed in the insert, chioramphenicol
should be shown to be the most effective agent against the organisms isolated
before it is used, or other less toxic agents should have failed or be contra-
indicated.
The specific causative organisms for which chloramphenicol has been proved
effective therapy (in these conditions) should be listed.
Documentation
Same as for indication VIII.
X. Respiratory tract infections.
Evaluation
Possibly effective.
Comments
This heading Is ambiguous. The package insert should list specific organisms
(and the site of respiratory Infection) for which chlorampheiticol has been proved
effective therapy.
In general, the etiology of these conditions is varied and chioramphenicol is
the best agent for only a few. In streptococcal, pneumococcal, and staphylococcal
diseases of the respiratory tract, other drugs are preferable. Obloramphenicol
should be used only in Klebslella infections and perhaps other necrotizing pneu-
monias caused by E. coti or related organisms when they are shown in vitro to
be resistant to ampicillin, cephalothin, and kanamycin. Hemophilus influenzae
infections of the respiratory tract respond well to ampicillin; hence chloram-
phenicol is best used only when ampicillin is not tolerated or fails.
Documentation
1. Woodward, T. E., and C. L. Wisseman, Jr. Chloromyeetin, pp. 63-72. Anti-
biotics Monographs No. 8. New York: Medical Encyclopedia, Inc., 1958.
XI. Meningeal infections.
Evaluation
Probably effective.
PAGENO="0232"
4136 COMPETITIVE PROBLEMS IN THE DRtTG INDUSTRY
ciom'menta
The three most common causes of meningitis are the meningococci, pneumo-
cocci, and Hemophil'uu influenzae. All are susceptible to chlora~pbenicol, as are
many staphylococci and the gram-negative aerobic rods that often infect new-
borns. Moreover, it is true that the drug does get Into the spinal fluid well.
~s a drug of choice for empiric use, however, It is probably not first, because
it is likely to be less effective In pneumococc'al disease than is penicillin. Al-
though many believe it Is first choice in Hemophilus infections, tetracycline is
probably a~ good and `ainpicillin Is, too. It Is likely that this claim (drug of
choice in H. influenzae meningitis) is no longer justified. In meaiigitis of the
newborn kanamy~in Is preferred as the drug of choice for empiric treatment.
In older patients, when a diagnosis has been made and the organisms shown to
be more `snsceptible to chlorampbenicol than to other agents, it may be the drug
of' choice. As indicated, in the insert, initial treatment should be parenterally
administered.
The package insert should list the specific organisms for which ehioramphenicol
has been proved effective therapy in meningitis.
Doewmentation
1. Parker R. T., M. J. Snyder, It. S. J. Liu, J. W. Looper, Jr. and P. E Wood-
ward. Therapeutic range of chioramphenicol `in purulent meningitis.
Antibiot. Med. Clin. Thor. 1 :192-200, 1955.
XII. Brucellosis.
Evaluation
Effective, but * *
Comments
~hlorampbenicol, like other drugs, is capable of controlling symptoms of acute
brucellosis, `hut the relapse rate is high. It does not appear to be superior to the
less' to~ic tetracyclines.
Dooumn eat ation
1. Knight, V., F. Ruizz-Sancliez, and W. McDermott. Ohloraniphenicol in the
treatment of the acute manifestations of brucellosis. Amer. J. Med. Sd.
219 :627-638, 1950.
2. Spink, W. W. The Nature of Brucellosis. ~inneapolis: The Tjnive'rsity of
Minnesota Press, 1956.464 pp.
3. Woodward, P. E., J. E. Smadel, W. A. Holbrook, and W. T. Raby. The bene-
ficial effect of chioromycetin in brucelloats. J. Olin, Invest. 28 :96&-976,
1949.
XIII. Bartonellosis.
Evalnation
Probably effective.
Comnmaeats
O~ora'mphenicol is reported to be au effective antibiotic in these infections.
Of the references suggested by the manufacturer (see Documentation below):
two are reports of studios involving a tQtal `of 25 patients whose bartonellosis
was treated with chloramphenicol with good success, `and two are textbook dis-
cussionis of b'~rtoueil'o'sl~ and its treatment. Of the latter discussions, one feels
that the effectiveness of chl'oramphenicol is best documented, the other feels
that other agents are probably as go'o'd.
Documentation
1. Eartonéllosis, pp. 603-606. In G.W. Hunter, III, W. W. Frye, and J. 0.
S'wartzwel'der, Eds. A Manual of Tropical Medicine. (3rd ed.) Philadel-
phia: W. B. Saunders Co., 1960.
2. Payne, E. H., and 0. Urteaga. Oarrion's disease treated with chloromycetin.
Antiohiot. & Chemother. 1:92-99, 1951. Pinkerton, H. Bartonollosis (Car-
rion's disease, Oroya fever, Verruga peruviana), pp. 327-329. In P.B.
Beeson and W. McDermott, Eds. Cecil-Loeb Textbook of Medicine. (11th
ed.) Philadelphia: W. B. Saunders Oo., 1063.
3. Urteaga, B. 0., and E. H. Payne. Treatment of the acute febrile phase of
Oarrion's disease with chl'oramphenicol. Amer. J. Trop. Med. 4 :507-~511,
1955.
XIV. Relapsing fever.
PAGENO="0233"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4137
Evaluation
Possibly effective.
Comments
Treponema (Borrella) rectirrentis infections in experimental animals are
susceptible to chioramphenleol. On a weight basis, however, penicillin G is morn
active. In human infections, no direct comparison has been made, and, although
chioramphenicol has been used successfully, penicillin should be tried first if
it is tolerated.
Docwmentation
1. Hirschboeck, M. M. Use of chioramphenicol in relapsing fever. Amer. J.
Prop. Med. 3 :7'12-713, 1954.
XV. Granuloma inguinale.
Evaluation
Effective, but * *
Comments
It has been reported that chlorantphenicol caused the disappearance of Dona-
van bodies more rapidly than either tetracycline or streptomycin. Relapses after
chioramphenicol have seemed to be less than 10%. Although chloramphenicol
may be slightly better than tetrocycline, the latter may be preferred for to~dco-
logic reasons.
Documentation:
1. Greenblatt, R. B., W. E. Barfield, R. B. Dienst, R. M. West, and M. Zieses.
Five-year study of antibiotics in treatment of granuloma Inguinale. Amer.
J. Syph. 36:186-191, 1952.
2. Robinson, R. 0. V., and T. L. Wells. Intramuscular chioramphenicol in the
treatment of gonorrhea and granuloma inginale. Amer. J. Syph. 36:264-
268, 19~2.
XVI. Plague.
Evaluation
Effective, but * *
Comments
All forms of plague have been shown to respond to chloramphenicoi when it is
given in large doses early in the disease. There is no clear evidence that it is
superior to tetracycline or streptomycin.
Documentation
1. MeOrumb, F, It., Jr., S. Mercier, J. Robic, M. Bouillat, J. E. Smadel, T. E.
Woodward, and K. Goodner. Ohloramphenicol and terramycin in the
treatment of pneumonic plague. Amer~ J. Med. 14:284-293, 1953.
XVII. Ornithosis,
Evaluation
Possibly effective.
Comments
In embryonated eggs and experimental animal infections, chloraniphenicol
is less effective than the tetracyclines. Results of therapy of human infections
have been variable and relapses have been frequent. The role of the drug in this
disease is not well established.
Documentation
1. Woodward, T. E., and 0. L. Wisseinan, Jr. Chloromyeetin, pp. 70-71. AntI-
biotics Monographs No. 8. New 3~ork: Medical Encyclopedia, Inc., 1958.
General comments
The "Warning" section appears justified in view of the seriousness of aplastic
anemia.
Absorption after oral administration is good, in that 70-90% of a dose can
be accounted for by metabolic products found in the urine. Tissue distribution
appears to be favorable. The distribution into the cerebrospinal fluid is good, as
pointed out in the insert, and is reasonably good into brain tissue, which is
PAGENO="0234"
4138 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
important when cerebritis accompanies meningitis. The distribution into bile is
not `as high as that of the tetracycline and some of the penicillins. The very
small amount in the feces is of interest as is the fact that the fecal content
is' higher when the palmitate has been given.
The penetration into the eye is a plus factor for this drug. Transpiacental
transfer was shown by chemical methods which may not measure the active
drug.
1~niphasis should be put on the recommended dose, because a smaller dose is
often given, particularly postoperatively. The fate of the drug when `the metabolic
mechanisms are disturbed should remain as `stated. As to blood dyscrasias, it
sho'tdd `be mentioned that frequent bl'o'od counts do not necessarily assure that
aplastic anemia can `be prevented.
In fact, it may occur after the `drug has been stopped.
The roles of organisms other than canida and staphylococci in resistance and
superinfection have been demonstrated, particularly Pse'udomonas and some other
gram-negative aerobic rods that are resistant. This should be pointed out in
the section discussing resistance.
Intravenous `administration of chlo'ramphenicol produces a rapid peak in blood
levels and is preferred over oral or intramuscular administration in critically
ill `patients. However, because the oral form is so highly absorbed, as soon as the
patient can take it, there is little reason to continue the I.V. use.
This package insert is identical in every way with that for Ciilo'r'omyce'tin Pal-
mitate Oral Suspension, Log 2263. This preparation is `the straight drug without
p'almitate.
The dose `recommendation's are accurate.
Approved `by:
WM. KInBY, Chairman.
`The Drug Efficacy Study of the National Academy of `Sciences-National
Research Council has requested that the following qualifying addendum be con-
veyed with their reports to the ultimate recipients of these reports:
"Drugs of identical chemical composition (so-called generic drugs) formu-
lated and marketed by numerous individual firms under generic or trade-
marked names have been evaluated for efficacy as a group without considera-
tion Qf `therapeutic equivalence.' In the event that no evidence for pharma-
cological availability or therapeutic efficacy in man can be presented for any
of the indications claimed for the use of any of the drugs in the attached
listing, their classifications of effectiveness may need to be modified if regu-
lations of the Food and Drug Administration require such proof."
A PRACTICING PHYSICIAN LOOKS AT THE NELsoN HRARINGS
(Remarks by Clinton S. McGill, M.D., Portland, Oreg., before Pharmaceutical
Manufacturers Association, New York Hilton, Dec. 3, 1968)
Mr. Chairman, ladies and gentiemen, I consider it a privilege to be here today
and to address your mid-year meeting. For the record, let me make my position
clear. I'm here today representing no vested interest except the health of the
American Public. I earn my living in the full-time practice of internal medicine
in Portland, Oreg. I have never been employed by a drug firm nor have I ever
owned stock in any pharmaceutical house. My interest In your present dilemma
stems solely from my concern for the welfare of my own patients and for our
health care system.
For the past 18 months I have watched with increasing alarm the preceedings
of Senator Gaylord Nelson's subcommittee. It was evident from the very beginning
that the hearings here slanted and the facts were being distorted. We have been
exposed to a steady stream of hand-picked witnesses whose testimony became as
predictable as the rising sun. Over and over again' we heard the same tired
charges of excess profits, price gouging, unreasonable patent protection, and the
like . . . without even the pretense of fairness or objectivity.
Not that I was surprised by the tenor of the hearings. . . . I'm aware that
Senator Nelson is not one of our admirers. Then too, none of us in the health
industry has been treated gently in the halls of Congress these past several years.
PAGENO="0235"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4139
But, I kept expecting to hear testimony from the "other side." X thought surely
they would call witnesses from the various specialty groups, the Academy of Gen~
eral Practice, the AMA, and individual practitioners like myself. When none was
forthcoming, I decided to have a try at it.
As is happens, one member of the subcommittee is Senator Mark Hatfield from
my own State. Last spring I had occasion to visit the Senator in Washington and
we discussed the Nelson bearings at some length. He was sympathetic to my point
of view that the hearings were being used to malign the drug industry and the
medical profession for political purposes. He agreed to help me get called as a
witness.
Since that time I have had a series of polite but non-committal letters from
Senator Nelson. I discussed the situation again with Senator Hatfield just ten
days ago and he also expressed his frustrgtlon in the selection of witnesses before
the committee. It seems very clear that Senator Nelson does not want anyone to
tell the story from the private practitioner's point of view * * * or even to allow
us to defend ourselves against the scurrilous attacks that ~re now a part of the
public record.
Fortunately, Joe Stetler learned of my dilemma and Invited me here today to
express my views. I'm indebted to Joe for finally giving me a platform. I think It's
about time somebody speaks out against this travesty of justice * * * against the
misuse of congressional authority. Of course, I don't have the lofty forum that
Senator Nelson enjoys, nor do I have his "troops".
But, I think I do have one thing going for me * * * and that is the truth * * *
and perhaps * * * just perhaps * * * I can stir the members of the press to take
a second look at what's really going on in the Nelson bearings.
From the start, the fundamental theme has been that all of you drug manu-
facturers are liars and thieves * * * gouging excess profits out of the sick and
the poor. And, we doctors are simple boobs, so snowed under by drug advertising
that we can't select the right therapeutic agents for our patients. Well * * * I
deeply resent this slur on the clinical Integrity of the American physician and I
equally resent the slashing attack on our great pharmaceutical industry.
But let me be more specific. I'd like to submit to you the views of one practicing
physician on some of the charges made by the Nelson subcommittee.
First, the nonsense of "Therapeutic Equivalency". This morning we have heard
convincing evidence to the contrary by Dr. Cavallito and I don't think it would
serve any purpose for me to belabor the point. Yet Senator Nelson has allowed
such unfounded statements to become part of the public record. We've heard
high-placed government officials, such as Wilbur Cohen, Dr. James Goddard, Dr.
Milton Silverman and Dr. Philip Lee, state that therapeutic equivalency ecrists
* * * on mere assumption * * * without a shred of scientific evidence to back
it up!
I'd like to make just one point on the issue of "therapeutic equivalency" and
that is how it can effect me in my everyday practice. I'd like to choose Chloro-
niycetin as an example. Probably no drug in history has received as much adverse
publicity as this drug has because of the very occasional blood dyscrasia it pro-
duces. The uses and abuses of Chioromycetin became a personal vendetta between
Dr. James Goddard and the Parke-Davis Company * * * and all the while Dr.
Goddard was indicting the medical profession for using it. Why is it that so little
was ever said about the thousands of lives that were saved by this marvelous
antibiotic?
The truth is-Chioromycetin is a life-saving drug. It's use involves a small
but significant rtsk of serious abreactions. But, calculated risks are nothing new
in medicine. There are many such small but significant risks * * * every anes-
thetic, every surgical operation, in fact, almost all medical procedures contain
them. This does not mean that such risks are taken lightly * * * they are not,
and every effort is made to eliminate them. But it is my contention that risk
must be weighed against the value of a given drug or a given procedure and the
decision made accordingly. Making this type of decision is a part of our everyday
experience.
However, this is only part of the story. The patent rights ran out on Ohioro-
mycetin and last year competitive brands of chloramyphenlcol appeared on the
market. Bear in mind, if you will, that we were being told, over and over again,
that we doctors should be prescribing by generic name only, since after all the
products were therapeutically equivalent. Well * * * such was not the case. The
competing brands of chioramphenicol were not equally effective and the FDA,
PAGENO="0236"
4140 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
somewhat reluctaniy, o~,dered them withdrawn from the market * * * and I
should add, on evidence developed by Parke-Davis instead of their own
laboratory.
This isolated incident may seem like an academic exercise In pharmacology
* * * but I would submit that to a practicing physician it is mu~h ~tore than that.
There is just one way we would have learned about tb~ ineffectiveness of those
products * * * when the patient died I I refuse to subject my patients to such a
risk. I will continue to insist on product `indentification. I wonder how may peo-
ple died. as a direct result of the bureaucratic jungle? I dare say more than ever
died from sensitivity to Chloromycetin.
It seems to me that if the Nelson subcommittee were seriously considering the
best interests of the public they would be the first to demand product identifica-
tio~. Then, * * * any kind of an abnormal reaction, any question of therapeutic
value, any problem involving the quality of the product * * * could be traced
right back to the source.
Why then, this bull-headed insistence on generic prescribing, regardless of the
source of the product? You know the answer and so do I. For the Nelson com-
mittee to do otherwise would be an admission that there is a difference between
products bearing the same generic lable that there is such a thing as quality
control * * * and that the well-earned reputation of the ethical drug companies
is something of value!
I commented earlier on the false impression Senator Nelson* * * and others
* * * have tried to create on the competence of the average physician in his drug
prescribing habits. I have here in my hand a letter dated November 7, 1968, from
Dr. Philip Lee, Assistant Secretary for Health and Scientific Affairs of HEW. I
would like to read just one paragraph from that letter, which was sent to all
doctors in this country
"As you know, most of the drug information used by physicians comes from
the advertising and promotional activities of drug manufacturers. The task
force has seriously questioned whether these sources provide or should be ex-
pected to provide the objective and comparative Information needed by pre-
scribers. We believe that an Independent grOup of well qualified clinicians and
pharmacologists could provide objective evaluations of new drugs and reassess-
ments of older ones through a regularly published journal of prescribing. The
task force has recommended that such a publication be made available on a
regular basis to all physicians, and it has recommended Federal support for this
activity."
I find it incredible that Dr. Lee would write such a letter. If he did, in fact,
write the letter, It tells me that Philip Lee has forgotten he's a doctor and iS
now thinking like a bureaucrat. Anyone with even a casual acquaintance with
medical literature knows that long before an important new product is ever
marketed there will `be a number of articles on it in our professional journals.
Next, it will be described in some detail in the JAMA section on new drugs. We
may likely hear of It when reported In a scientific paper in one of our many pro-
fessional meetings. In all probability we will read about it, or have it pointed
out to us In the Ladies' Home Journal, Reader's Digest, or the Sunday supple.
mont !--all of this, mind you, before the product is distributed,
I can see little value In his recommendation that a federally supported drug
journal be published. Dr. Lee conveniently ignores the Important work being
done by the AMA's Clouneil on Pharmacy and Drugs. The obvious bias of HEW
would discredit the journal before It was ever published.
I am sure the physicians of this country have a great deal more confidence in
our own council on drugs than we would ever have In a publication of the De-
partment of HEW at least, as long as the present atmosphere exists.
I do not mean to down-grade the Importance o~f information provided us
through journal advertising. It's been my experience that the reputable drug
companies are very careful to correctly describe their new products, and take
great pains to point out the possible side effects and contraindications.
And, right here, I'd like to say a few words in defense of the "detail man."
I'm sick of hearing him described as a fast-talking con-artist, something akin
to the snake oil peddler of the nineteenth century. The vast majority of detail
men are trained professionals who provide us with valuable information. We
learn from them such important details as package size, how a given drug is
supplied-liquid, tablet, Injectable, suppository, and price information. They pro-
vide many services for us, and we are grateful. Can anyone really believe' that
PAGENO="0237"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4141
a fast-talking hard-sell type would ever get past the front desk let alone take
up the doctor's time?
It's a curious paradox that our system of medical care is being subjected to
its severest criticism at a time when that very system is producing its greatest
progress. We have managed to create a "health miracle" that is beyond the
wildest dreams of the last generation. There can be little doubt that a great
share of the credit is due the pharmaceutical industry.
I consider myself fortunate to have been born at a time when I could share ~m
this exciting process. In my twenty years of practicing medicine I have seen
the development of more important therapeutic agents than were produced in
the entire history of medicine. You have made it possible for me i~nd others
like me to be better doctors than we ever dreamed we would be. I'm very
grateful for the wonderful products you have given me.
I can't help but feel alarmed when I see the drug industry under attack.
Some very unfair charges have been made by Senator Nelson and others about
excessive profits and unreasonable patent protection. I'd like to give you my
point of view on this Issue. I sincerely hope you continue to make a profit-a very
good profit. I hope you can afford to hire the very best research talent you can
find so that you can continue to provide us with the great new products that you
have in the past, and in this effort, I wish you God's speed!
CLINTON S. MCGILL, M.D.,
Portland, Oreg., March 28, 1968.
SENATOR GAYLORD D. Nnnsox,
1]. ~. senate, D.C.
Dear Senator Nelson: I have followed with great interest the hearings of the
Monopoly Subcommittee. The testimony of Dr. James Goddard has been very
impressive. Through your efforts, the public has gained a great deal of informa-
tion about drugs and drug manufacturers. I'm in total agreement that such
facts should be made known, both to the medical profession and the public at
large. I feel certain that much more can be revealed.
1 also feel that the testimony of a private practicing physician, like myself,
would add a useful dimension to your hearinga I would like to volunteer my
services for that purpose. After all, we are the ones involved in direct patient
care and `the cost of that care. We are the ones who prescribe the drugs and must
evaluate their worth on a day-by-day basis. We are also the ones towards whom
the pressures and promotions of the drug companies are directed.
I feel I have certain qualifications that may be of interest to your committee.
I am a specialist in Internal Medicine and have been in private practice for the
past twenty years. Earlier in my career I taught in the Physiology and Pharma-
cology departments of the University of Oregon Medical School where I partici-
pated in drug research.
Perhaps of greater interest to your committee is the fact that I served ten
years as the Medical Director of the Oregon State Public Welfare Commission,
part of that time under Governor Mark Hatfield. It was during this period (1949-
1959) that the great boom in drug usage first began. The cost of drug therapy
increased so rapidly that we could not realistically budget It. My chief problem
was to relate the cost of a given drug product to its therapeutic efficiency. In an
attempt to control these costs, I compiled and published a Drug Pormulary for
Welfare recipients, which I believe was the first of its kind. I have first hand
knowledge of the pressure and the problems encountered In this kind of under-
taking. I would be happy to make this information available to your committee.
If in your judgment you feel `that the information I have would serve a useful
purpose to your committee, I will be happy to make myself available at your
convenience.
Sincerely
`CtINTON S. MCGILL, M.D.
cc: Senator Mark 0. Hatfield.
U.S. Sx?tATR,
Washington, D.C., April 29, 1968.
CLINTON MCGILL, M.D.
Portland, Oreg.
D&&n DR. MCGILL: I appreciate your letter expressing an interest in testifying
at our hearings on the prescription drug industry. Senator Hatfield has also con-
tacted me in this regard.
PAGENO="0238"
4142 COMPETITIVE PROBLEMS IN THE DRTJG INDUSTRY
As you know, the committee is covering a number of facets of the competitive
problems in the prescription drug Industry. I would appredate learning from
you which phase you are interest in discussing.
Because of the number of witnesses who have been scheduled to appear, we
have not been able to set a time in the near future for additional witnesses.
However, if you will send me a copy of your statement, we will include it in the
committee records. Then, if a time can be worked out for your personal api~ear-
auce, the committee will be happy to contact you again-hopefully in not too long
a period of time,
Sincerely yours,
GAYLORD NELSON,
U.S. Senator~
cc: Senator Mark Hatfield, Senate Monop9ly Subcommittee.
AFFIDAVIT
STATE OF OHIO,
County of Hamilton:
Before me, Thomas M. Rice, an employee of the Department of Health, Educa-
tion, and Welfare, Food and Drug Administration, designated by the Secretary,
under authority of the Act of January 31, 1925, 43 Statutes at Large 803 (5
U.S.C. 521); Reorganization Plan No. IV, Sees. 12-15, effective June 30, 1940;
and Reorganization Plan No. 1 of 1953; Sees. 1-9, effective April 11, 1953, to
administer or take oaths affirmations, and affidavits, personally appeared Mrs.
Beulah I. Jordan in the county and State aforesaid, who, being first duly sworn,
deposes nd says:
My name is Mrs. Beulah L. Jordan. I reside at 3825 Trebor Drive, Cincinnati
36, Ohio.
I worked as a technician in the Toxicological Laboratory of the William S.
Merrell Co., Cincinnati, Ohio, for approximately 23's years from the fall of 1956
to the early summer of 1950.
During this time I assisted in a toxicological study on Mer 29 using monkeys.
This experiment ran approximately 16-18 months. It involved 6 to 8 monkeys of
which 3 or 4 were in a control group, and 3 or 4 were in the drug group. Three
control and three drug monkeys were carried through the entire experiment,
while one of each group was autopsied after approximately 6 or 7 months.
My duties included bleeding the monkeys, runing blood counts, assisting with
the autopsies making up capsules of Mer 29 and placebos for the drug groups
and control groups, assisting with dosing both control groups and drug groups
by pushing the respective capsules down the throats of the monkeys, make notes
about the food the monkeys ate or refused to eat, weighing the monkeys weekly,
checking the monkeys reactions, preparing weight graphs each week and after
autopsy, and weighing each organ at autopsy.
Notes of observations made were recorded in ink in a loose leaf 3 ring black
note book, together with the recordings of the drug and placebo dosages and
weights of the monkeys. This note book was always retained in the laboratory,
and was never turned in to the firm's record office. The estimates of food eaten by
the monkeys and the observations of eating habits were entered on a separate
sheet and maintained in a separate loose leaf note book which was also retained
in the laboratory.
During the first part of the experiment, I was under the direction of Mr.
James Knox Smith, but toward the close of the experiment he was replaced by
Dr. William King.
Toward the end of the experiment one. male drug monkey was sick and doing
very poorly, and weighed approximately 8 or 9 pounds. He had lost approximately
5 pounds or more during the course of the experiment.
This sick male drug monkey had become somewhat mean and acted angry.
He had been a healthy, active monkey at the ~bart of the experiment. After
being on the drug he first became aaore active than usual, but later became
very inactive and lay on the bottom of the cage. The expression in his eyes
and his disposition indicated he was very ill. He could not jump into the box
from his cage for weighing, and back into his cage as the other monkeys could.
During the first part of the experiment, this monkey could also do this very
easily. Later on o'~e Qeca~sion when be tried to do this he missed the box.
PAGENO="0239"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4143
At the close of the experiment I worked up the weight graphs, and showed
them to Dr. King. He in turn discussed them with his superior, Dr. B. F. Van
Maanen.
Dr. Van Maanen, with the concurrance of Dr. King, decided to throw out the
sick male drug monkey mentioned above, and substitute another control monkey
in his place which had never been on Mer 29. The male monkey substituted
weighed about 18 or 20 pounds, or about 10 pounds more than the sick monkey
for which he was substituted. Dr. Van Maanen then called me into his office and
instructed me to make this substitution in working up the weight chart. Be-
cause of this decision, I had to make up the charts 3 times. The sick male
monkey was never autopsied in my presence, but the substitute control monkey
was autopsied in his place. The weight charts would have been very much
different, had the data from the sick male drug monkey been retained in the final
reports because of his loss of weight from approximately 13 pounds at the start
of the experiment to approximately 8 pounds at the close of the experiment.
Dr. King ordered me to never mention the substitution. I was told this was
the way the company wanted it and to forget it. I was told that the order had
come from higher up.
Also during this experiment, I know that on a number of occasions the cap-
sules of Mer 29 were not given to the monkeys as they should have been. This
would happen over a weekend, when people in other groups would work relief
shifts in the place of regular employees of our group. I knew this because I
was the one who weighed up the capsules for each individual drug monkey for
a week at a time, and prepared just enough to last 1 week until the monkeys
were weighed again and the calculations were made in terms of the monkey's
new weight. My routine was to have 1 capsule left for Monday morning, but
sometimes there would be 2 or 3 capsules remaining. During the experiment
the monkeys on the drug became difficult to catch for doseing, which would
explain why the weekend relief employees may not have always dosed the
monkeys. The charts however, were always marked as if the capsules were given.
I also participated in similar studies on dogs and white rats involving Mer
29. I had similar duties in respect to these studies. I noticed nothing unusual
about the conduct of these dog and rat studies. I participated in the autopsies
of the dogs and rats on these studies, and also worked up the weight charts
at the close of these experiments.
In the case of the rat studies, duplicate records were kept by means of record-
ing the data into a bound book with carbon paper, but this was not the case with
the monkey studies, and dog studies.
Other employees who helped with the monkey studies were:
Bruce Umberger. He was still with the firm a few months after I left, but
is no longer with the firm. He now lives in Columbus, Ohio. His duties included
conditioning and handling the monkeys prior to the start of the experiment.
He helped autopsy the monkeys at the close of the experiment. During the
studies he helped weigh, dose, observe, and care for the monkeys. He helped
catch, weigh, and dose monkeys.
He had nothing to do with working up the final data at the close of the ex-
periment on the monkeys. He also did similar work with respect to the studies
on dogs and white rats.
Dorthy Miner. This individual also no longer associated with this firm,
and left 1 to 11/2 months after I did. She is presently in Florida, but I do not
know her exact address. She was employed during the Mer 29 studies on monkeys.
Her job was primarily the preparation and staining slides. These were simply
from the organs supplied her.
Mary Ann ~8tephens. This individual is now married and her present name
and address is not known. Her duties primarily involved making blood counts
on rats. She did not work directly with the monkeys. She has also left the firm.
Mike. I do not know this individual's last name. He worked for the firm during
the last part of the Mer 29 studies on monkeys. He assisted Bruce Umberger,
and his primary duties were to take care of the monkeys. He also helped weigh
the rats on Mer 29 studies.
I resigned my position with the firm at the conclusion of the Mer 29 studies
on the monkeys, because of my dissatisfaction with the way the work was being
run by Dr. King.
BEULAII L. JORDAN.
PAGENO="0240"
4144 COMPETITIVE PROJ3LEMS IN TI~E DRtTG INDUSTRY
Subscribed and sworn to before me at Cincinnati, Ohio, this 13th day of March
1962.
THOMAS M. Rion,
Employee of the Department of Health, Education, and Weif are designated
under Act of January 31, 1925, ReorganS~ation Plan IV effective June
30, 1940; an,Z Reorganization J'lan No. 1 of 1953, effectiDe April 11,
1953.
(Whereupon, the subcommittee recessed at 12 o'clock to reconvene
at 1:30 p.m., the same day.)
AFTERNOON SESSION
Senator NELSON. Doctor, I apologize for holding you up this way.
Dr. AYD. No apologies necessary.
Senator NELSON. Thank you, Doctor. The committee appreciates
your taking the time to come here today to testify. You may proceed
to present your testimony in any way you see fit.
STATEMENT OP DR. PRANK J~. AYD, SR., PAPA, EDITOR, INTERNA-
TIONAL DRUG THERAPY NEWSLETTER, BALTflVIORE, MD.
Dr. Arr. With your permission, Senator, I will dispense with my
qualifications since they are on the last page of my prepared statement.'
I appreciate the opportunity to be here today to outline some of the
advances made in the last 15 years in the care and treatment of the
psychiatrically ill. I requested this opportunity to testify because', in
my opinion, too much of the testimony presented to the committee
to date has been critical of the medical practitioner and the phar-
maceutical industry. In my opinion, the outstanding accomplishments
of both should be acknowledged and spelled out in detail in the interest
of a more balanced record.
Senator NELSON. May I say at this stage, Doctor, that the state-
ments are always made in the interest of a balanced record. I just
want to emphasize that we have heard more testimony from the drug
industry than from any other source. We have given them an open
invitation to come in at any time they feel the record needs further
balance. They have had the greatest chance of anybody to offset any
criticism that is made here. We have had only a half dozen general prac-
titioners, although we have had a number of distinguished doctors
who practice in the finest hospitals in America who are recognized by
their colleagues throughout the profession as distinguished physicians,
and they are not just theoreticians. They ~re practicing in the major
teaching hospitals and general hospitals.
So, I just keep emphasizing, I think the record is being kept in
balance.
Furthermore, I just want to make clear to you that I recognize that
the industry has made great contributions. You know, it is somewhat
like when I introduced the tire safety legislation and the auto safety
legislation, I was attacked all across the country as being anti-auto
industry and I was told how many good things the auto industry
does. Of course, they do a lot of good things, but the fact is they
have some classical weaknesses and one is the neglect of safety. So, we
took this up as a matter of public interest.
1 See p. 4d71, Infra.
PAGENO="0241"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4145
So, I personally object to continuous argument of Mr. Stetler, the
president of the PMA, and others, about the balanced record. We are
keeping it as balanced as we can. They are free to come back at any
time. Certainly, they have a thousand times more resources than I
have. I have myself, Mr. Gordon, and his research assistant, Mrs. Dye.
The industry is not put upon. They have at their disposal, many tech-
nicians, scientists, and doctors and they are always welcome here.
If they cannot balance the record, it will be because the merits are
not on their side.
Dr. AYD. Senator, I would like to retort in this respect.
No. 1. I am not here as a representative of the pharmaceutical
industry.
No. 2. What I have to say represents exclusively my own personal
opinion, the opinion of no one else. It has not been influenced by anyone
else.
No. 3. I am acquainted, because of professional activities, with many
of the witnesses who have appeared before your committee. I do not
question their sincerity, their integrity, their professional standing.
However, I must say that in a large number of instances these are
academic individuals who are not involved in the everyday practice
of medicine and who, therefore, are not in full appreciation of the
complexities of the everyday practice of medicine, or I might point out
since I am here not only as a private practitioner, but as an individual
who has devoted the greater portion of my professional career to the
clinical evaluation of drugs, many of these individuals have not been
in this area and, therefore, although they are competent to speak in one
direction, they are not as qualified to speak in another area.
And I think that I am correct in saying that if we are going to have
a balanced record, then testimony from individuals who have taken
upon themselves the grave responsibility, and it is a grave responsibil-
ity, to clinically evaluate drugs in a patient and who have also, in
addition, taken upon themselves the grave responsibility in day-to-day
practice of medicine treating patients with drugs, and I would insist
that the record clearly show that what I have to say represents not the
opinion of Mr. Stetler or the PMA or the pharmaceutical industry, but
the opinion of Dr. Ayd and no one else.
Senator NELSON. I did not suggest that but it coincides with Mr.
Stetler's in many respects. I did not say your statement was written
by them or that you were here in behalf of them. Mr. Stetler travels
throughout the country saying, "We have got to have a balanced
record. Senator Nelson is not producing a balanced record." Then I get
letters from doctors who believe what Mr. Stetier says and they say I
have not produced a balanced record. I ask them if they have read the
record, and in the vast majority of cases they have not. They tell me
they simply read or heard somewhere that the record of these hearings
is not balanced.
All I am pointing out is I do not know how you can get a better
balance.
If you have hearings extending over a long period of time-almost
2 years now-and they will go on for another 2 or 3 years, then, of
course, you are going to have 2, 3, or 400 witnesses. I suppose the one
who is called last can always say, "Well, your record is not balanced."
81-280-69-pt. 10-16
PAGENO="0242"
4146 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
He can say that to the day he is called. There is no way to avoid
that. But, you see, if you are undertaking to conduct hearings to
evaluate the problems as we see them, it does not make much sense to
call in a general practitioner or an internist and say, now, there has
been no criticism of the way medicine is practiced in this country but
will you give us your answer to the criticisms that you anticipate we
might get here.
That is rather ridiculous. Mr. Stetler wanted to testify before we
had any witnesses that were critical of the industry. In fact, he gave
a speech 2 months before our first hearing indicting the hearings as
unfair, and that they were going to be unfair and dishonest.
We are scheduling witnesses as fast as we can. I do not see how
you can ask people to testify until they have something to respond to.
We are glad to have the profession come in and tell us how good
they are. I come from a medical background. My father is a doctor,
my wife a nurse, my uncle a male nurse. I have lived with doctors. I am
not antidoctor. But if you are going to examine a given situation you
have to have the opinions of people who are critical of it, you must
know why they are critical and then you must give the parties of whom
they are critical a chance to respond. And that is just what we have
been trying to do.
Dr. AYD. I appreciate that.
Well, to proceed, Senator, in commenting on the health of the Na-
tion, former President John F. Kennedy in a talk said:
* * * Mental illness and mental retardation are among our most critical health
problems. They occur more frequently, affect more people, require more pro-
longed treatment, cause more suffering by the families of the afflicted, waste
more of our human resources, and constitute more financial drain upon both
the public treasury and the personal finances of the individual families than
any other Single condition.
The history of 20th century psychiatry is an exciting narrative
of the evolution of psychodynamic and physical methods of treat-
ment, of therapeutic nihilism yielding to the spirit of expectant op-
timism, of a struggle against prejudice, inertia, and indifference, of
the blossoming of multidisciplinary scientific interest in mental ill-
ness, of an unprecedented availability of money and manpower for
psychiatric research, and of remarkable strides forward in the conquest
of diseases of the mind.
These accomplishments constitute a tribute to the genius and the
boldness of dedicated men and women who persisted in the pursuit
of their goal despite many obstacles. They made slow but steady
progress until the early 1950's. Then came the chemical revolution
in psychiatry. This began when the pharmaceutical industry made
available chlorpromazine and resperine, the first of the major tran-
quilizer~ for the treatment of emotional and mental aberrations.
Senator NELSON. Who produced chlorpromazine?
Dr. kim. Chlorpromazine was synthesized in France by the Rhone-
Poulenc Laboratories. If you want, sir, I am thoroughly familiar with
the history of chlorpromazine.
Senator NELSON. I got the information from the Library of Con-
gress. I just raise the point because there is a tendency, I might say,
on the part of the industry itself, to claim credit for everything that
happens. They do not think that NIH does very much nor do they
think anyone else does.
PAGENO="0243"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4147
The Library of Congress research indicates that most of the drugs
you are talking about, major ones, were discovered elsewhere-not
by the industry. I think that is an important point to make.
Dr. AYD. Well, sir, here I would like to state very categorically
since I was one of the first in the United States to administer chlor-
promazine to a human being, that although it was synthesized by the
Rhone-Poulenc Laboratories, its efforts were to find a substance which
would be a potentiator of other pharmaceuticals. And in the course
of evaluating or looking at in the animal a variety of derivatives,
chlorpromazine was discovered.
This was early 1952 and 1953 when this initial work was done. It
was then used-historically these are the correct facts-initially not
in psychiatry but to test it as a potentiator of anesthetic agents.
In the course of this work, two observations of clinical significance
were made. First, that in addition to potentiating anesthetic agents
this particular compound possessed the property known as an anti-
emetic property in that it reduced the tendency to cause emesis or
vomiting.
An observation was also made that it produced not only potentiation
of anesthetic agents and antiemetic effects but that it had sedative
properties as well.
It was this third observation that led to the possibility of its use in
the management of certain psychiatric conditions.
Now, by this time we are talking of late 1953, at which time
Smith, Kline & French in this country also were looking at chlorprom-
azine as a potentiator of anesthetic agents, as an antiemetic, and
almost simultaneously as a possible tranquilizing agent.
Now, I know this because in February of 1954 I received my first
~upphes of chlorpromazine to administer. to patients for psychiatric
evaluation, and if you look-
Senator NELsON. When was that ~
Dr. Ai~n. February 1954.
Senator NELSON. The Library of Congress does mention Smith, Kline
& French finding it highly effective in the prevention of vomiting.
This factor was to be the major sales promotion idea. However, Leh-
man and Hanrahan had begun in the Protestant Hospital in Montreal
to report the successful use of chiorpromazine in the treatment of
psychotic cases. Apparently, they think they were first to use the
drug in this way.
Dr. Ayo. Well, to be absolutely correct it is true that the first
publication on the use of chlorpromazine was by my good friends
Heinz Lehman and Hanrahan and this was published in September of
1954. I would point out to you that just a few weeks after that, I
reported on the use of chlorpromazine in the treatment of psychiatric
patients at the Southern Medical Association meeting in the United
States and even preceding that, Dr. John Kinross Wright of Texas
now-he was not in Texas at that time-gave a paper in May of
1954 at the American Psychiatric Association's meeting in St. Louis
and `also Dr. Nathan Winkleman from Philadelphia had published a
report in the Journal of the American Medical Association on the
use of chlorpromazine in the treatment of psychiatric patients.
Now, if you go through the bibliography, of chlorpromazine in
psychiatry, you will find, sir, that the bulk of the work that was done
PAGENO="0244"
4148 COMPETITIVE PROBLEMS IN TITE DRUG INDUSTRY
demonstrating its efficacy in this area was done principally by psy-
chiatrists in the United States.
Now, I am not saying that others did not do work. It is certainly
true that my friends Delay and Deniker in Paris did work in this
area and friends that I have since made in England also did work.
But I must say to you in all honesty since I have lived with chlor-
promazine from its birth in psychiatry that the chemical revolu-
tion not only began with the introduction of this drug and reserpine
but as I say in my statement, psychiatrists, primarily in the United
States, quickly demonstrated that these drugs were invaluable agents
which radically altered the treatment, the course, and the prognosis
of various psychiatric ailments.
Senator NELSON. I just want to make the point that this was origi~.
nated by Rhone and Poulenc in France.
Dr. Am. Rhone and Poulenc synthesized the drug. They were not
the first to demonstrate its efficacy as a neuroleptic.
Senator NELSON. Who was the first to do that? What year?
Dr. AYD. The first real definitive demonstrations on a large scale in
a short period of time of the neuroleptic efficacy of chiorpromazine was
done in the United States by American psychiatrists who were sup-
plied this drug in 1954. Beginning-actually some got it in late 1953.
As I say, I got it in February of 1954.
This was way before the drug ever became commercially available.
And we did the work and I think if you speak to the French or to the
Briti~h or anyone else who is familiar with the history of chlorprom-
azine in psychiatry they would say that the lion's share of credit for
demonstrating the value of this drug in psychiatry goes to the Ameri-
can psychiatrist.
Senator NELSON. The Library of Congress has a date 2 years in ad-
vance of your date, 1954. It says the first use of chiorpromazine alone
in the treatment of mental illness was undertaken by Delay and his
associate in 1952. That was in France.
The only point I am making is that the thrust of your argument
is to say the pharmaceutical industry has done great things, which I
concede. I just want to point out that it appears from the Library of
Congress research, which may not be exhaustive but consists of several
pages, that a large proportion of the drugs used in your specialty
originated in foreign countries, and I just want the record to show that.
Dr. Am. Well, that record is incorrect.
Senator NELSON. Since it does not support any particular argument
about the pharmaceutical industry as to this particular field?
Dr. Am. No, no. I agree. But I think the record should show that
although it is true that the initial psychiatric evaluation of ohlor-
promazine was done by Delay and Deniker and that this work was
initiated in late 1952-there is no question about this-~this was a very
small study involving a very small number of patients. It would
hardly be accepted by scientists as demonstrative of the neuroleptic
efficacy of this drug.
What I am saying is this, that it is oue thing to say that the French
did the first study but it is another thing to say who did the important
studies, who demonstrated whether or not this particular drug is not
only a neuroleptie but an effective neuroleptic and in what kind of
conditions,
PAGENO="0245"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4149
If you compare the fact that just in the American literature alone,
before the drug came on the market, thousands of patients had been
treated with this drug, compared to a few hundred patients, say, in
France, with this drug. One reason for that was they did not have
the facilities that wo had to do clinical evaluations, and I think that
the record should show justifiable pride in the fact that there is no
doubt that if it had not been for the aggressive pursuit of clinical
leads by American psychiatrists, that the neuroleptic efficacy of chlor-
promazine might not have been demonstrated at all or at least not
for many years.
In fact, I feel a personal pride in the role that I played in demon-
strating this at a very early stage. As I say, I started working with
this drug in February 1954.
The only information available to me at that time was a very
brief report on the results obtained by Delay and Deniker, and a
very brief report on the results obtained by Heinz Lehman which
was not even published yet. This information was supplied by Smith,
Kline & French to me. If you look in the medical literature, my
article, which was one of the first published in an American journal
where you have to give a bibliography referring to what previous
work had been done, cites only one publication and that is Lehman's
publication because that was the only one in the English language
prior to the publication of mine.
Senator NELSON. Doctor, I would not-
Dr. Am. I am sorry. I beg your pardon. And Winkleman's.
Senator NELSON. All right. I defer to your superior knowledge about
the quality and importance of the work done by American psychia-
trists including yourself. But the thrust of your statement has to do
with expounding how much the pharmaceutical industry in this coun-
try has done, and no one denies that they have done a good deal. The
report from the Library of Congress indicates that a substantial or
major porportion of the drugs being used in the area of mental ill-
ness were developed or originated elsewhere. I want the record to show
that.
You know, the fellow who invents the wheel is the fellow I have the
highes;t regard for-not the fellow who makes the most rounds with
it-although, of course, both functions are important. I just think the
invention is the major step. Since you were making comparisons, I
just thought-
Dr. Am. I am afraid, Senator, in due respect, that it is not yet clear
that this vital distinction must be made between synthesizing chlor-
promazine, recognizing that it possesses certain pharmacological
problems, and then demonstrating it has a certain clinical efficacy.
This is a different situation. What I am trying to say is the clinical
efficacy of chlorpromazine as a neuroleptic was demonstrated by
American psychiatrists who were supplied this compound by Smith,
Kline & French.
The Americans were the first to demonstrate also not only its efficacy,
I must say, but also some of its complications. I have the dubious dis-
tinction of being the first one to have had a patient develop jaundice on
chiorpromazine in the world. At least that is my understanding be-
cause when it occurred, since this was so new, Smith, Kline & French
PAGENO="0246"
4150 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
had not had it reported to them nor had Rhone-Poulenc who had been
contacted immediately. So we did the real pioneer work in demonstrat-
ing its application in the field of psychiatry.
Now, what we did with it as a potentiator, as an antiemetic, that
I am not familiar with, but .1 am familiar with ch1o~proinazine
frankly, from the day of its clinical birth.
Senator NELSON. As I understand it, Smith, Kline & French was
licensed by Rhone-Poulenc and that is why they got the compound.
They get credit for experimenting with it but without the compound
they could not have done the job.
Dr. A~rn. Being licensed to have a compound is one thing, but hav-
ing the ingenuity to exploit and find out what this compound is really
good for, that is another kettle of fish. I agree with you, it is perfectly
true, no one can deny that the original synthesis of this compound was
done by Rhone-Poulenc, nor can anyone dispute the historical fact
that it was licensed to Smith, Kline & French. What I am trying to
stress, so that this was what I mean by a balanced record, is the fact
that demonstrating the efficacy of this compound as a neuroleptic
agent and, therefore, really contributing to the revolution that took
place in psychiatry, the credit for this `must go to the American
psychiatrists, the clinical investigators, who did this initial work with
the supplies made available to them by Smith, Kline & French, and
the financial support to do the necessary work.
Senator NELSON. I do not quarrel with that. This is what I mean
by a balanced record, too. Your statement gives no credit to the develop-
ment of the compound by Delay, so I thought I had better put-
Dr. AYD. I acknowledged in the beginning, Senator, that it was
synthesized by Rhone-Poulenc. But I am sure that if you really
investigate the facts as demonstrated in the medical literature or,
for example, the American College of Neuropsychopharmacology last
year had a 10th anniversary type thing in which we reviewed the
history of the psychopharmaceuticals. There was no question in any-
one attending this particular conference, which is a conference of the
best men in the field today, that chlorpromazine's efficacy as a neuro-
leptic was primarily, not totally, but primarily, demonstrated by
American psychiatrists beginning in late 1953 and early 1954.
Senator NELSON. I have no reason to doubt that at all. I am sure
you have-I just wanted the record balanced to show where it came
from.
(The material follows:)
THE LIBRARY OF CONGRESS,
LEGIsLATIvE REFERENCE SERVICE,
Washington, D.C., January 16, 1969.
To: Senate Committee on Small Business, Subcommittee on Monopoly
From: Education and Public Welfare Division
Subject: Origins of certain drugs used in the treatment of mental illness
This is in reply to a request from the Chairman of the Subcommittee for a
brief review of the origins of certain drugs used in the treatment of mental illness.
Because of the deadline attached to the request, we have had to rely upon
published references to the origins of `these drugs and have included relevant
quotations in each ease from a number of sources. In the event you require a
more complete review of the development of these drugs, please let us know.
There is a wide-range of pharmaceutical agents now used in the treatment
and management of mental diseases. Each of these agents is usually classified
PAGENO="0247"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4151
according to the anticipated changes in behavior likely to result from using each
drug. Among these classifications are the major tranquilizers, the minor tran-
quilizers, certain narcotics, the antidepressants, psychomotor stimulants, and
the psychotomimetics.' In connection with this request, we have limited the
discussion of origins to the major and minor tranquilizers. In the case of the
major tranquilizers, the references are to the phenothiazines and also to the
rauwolfia alkaloids, the latter being included because of the role they have
played in the development of psychopharmaeology. As far as the minor tran-
quilizers. the drugs for which references are provided are meprobamate and
the benzodiazepine derivatives.
Among the drugs included in the phenothiazine category are chiorpromazine
hydrochloride (Thorazine, Largactil, Megaphen), promazine hydrochloride
(Sparine), trifulpromazine hydrochloride (Vesprin), fiuphenazine hydrochlo-
ride (Permitil, Prolixin), perphenazine (Trilafon), prochiorperazine maleate
(Comparine), trifiurperazine hydrochloride (Stelazine), and thioridazine hydro-
chloride (Mellaril) *2
Among the rauwolfia alkaloids are rauwolfia serpentina (Raudixin, Rauserpa,
Rauval), alseroxylon (Itauwiloid), reserpine (Serpasil, Serpate, Sandril, reser-
poid, Rau-sed Serfin, Vio-Serpine), deserpidine (Harmonyl), rescinnarnine
(Moderil, and syrosingopine (Singoserp) .~
Among the minor tranquilizers, the references are to meprobamate (Miltown,
Equanil) and to the benzodiazepines, such as chiordiazepoxide hydrochloride
(Librium, Libritabs) and diazepam (Valium) .~
The Phenothio~vines.-According to the Pharmaco~ogica1 Basis of Therapeutics,
phenothiazine itself was synthesized in 1883, but it was not until 1934 that it was
first used as an anthelmintic, urinary antiseptic, and insecticide.5 In the late
1930's a derivative of phenothiazine, promethazine, was found to have anti-
histamic properties, and like many antihistamines, a strong sedative effect. The
French bad made some unsuccessful attempts at treating psychoses with anti-
histamines in 1943, and others attempted to use promethazine in the treatment
of agitation in mental disease in 1950.6
The developments leading to the findings associated with cblorpromazine are
recounted as follows:
Meanwhile, the ability of promethazine to cause a marked prolongation
of barbiturate sleeping time in mice was discovered, and in 1950 the French
surgeon Laborit introduced the drug into clinical anesthesia as a potentiating
agent. This prompted a search for other phenothiazine derivatives with
potentiating actions as well as greater central activities, and in the same
year Charpentier synthesized drug number 4560 RP, or chiorpromazine. Two
years later, Laborit and co-workers (1952) described the ability of this
compound to potentiate anesthestics and produce "artificial hibernation."
They noted that chlorpromazine by itself did not cause a loss of consciousness
but produced only a tendency to sleep and a marked lack of interest in what
was going on.
In 1952, Courvoisier and her associates described an amazingly large
number of actions manifested by chiorpromazine (hence largactil, the French
trade name). These included gangliolytic, adrenolytic, antifibrillatory, ayitie-
dema, antipyretic, antishock, anticonvulsant, and antiemetic properties. in
addition, chiorpromazine was found to enhance the activity of a number of
other analgesic and central depressant drugs.
The first use of chiorpromazine alone in the treatment of mental illness was
undertaken by Delay and his associates in 1952.8 Not until 1954 did there appear
1 See, for example, "A Rational Framework for the Development, Evaluation, and Use of
Psychoactive Drugs," In Drug Therapy-~8upplement to the American Journal of Psy-
chiatry; vol. 124, No. 8, February 1908.
List Is not exhaustive. See the Pharmacological Basis of Therapeutics, the MacMillan
Company, New York, or New Drugs, American Medical Association, Chicago. Words in
upper-case designate trade-names of drugs within class. (See Appendix A.)
~ See Footnote No. 2 above.
4There are a large number of other agents used as anti-anxiety drugs, many of which
resemble meprobamate in their actions. See Footnote No. 2.
"The Phenothiazine Derivatives," The Pharmacological Basis of Therapeutics, The Mac-
Millan Company, 1965; page 163.
6 "Essai de therapeutique abortive d'aecess maniacodepressifs par le 2339 RP (antergan) ."
Annls me&~psyohol, 1943, 101, 432-435, Daumezon, G. and L. Cassan. "Traltement de
1 agitation motice par um stntlhlstamlnique (3277 RP on phenergan) ," XLVIII Congres des
Al. et Neurol; Paris 1950, Gulraud, P., and C. David.
"See Footnote No. 5.
8 See footnote No. ~5.
PAGENO="0248"
4152 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
a report in the Western Hemisphere (Lehmann and Hanrahan) of the use of
chiorpromazine in the treatment of psychomotor excitement and manic states.9
The Pharmacological Basis of Therapeutics notes:
Subsequently, the drug was released for marketing in the United States.
It was first employed as an antiemetic, but it was also noted that it produced
sedation, relaxation, and hypothermia
In the mid-1950's, many psychiatrists expressed skepticism that chlor-
promazine was any more effective than a placebo and felt that it would noj~
long endure in the treatment of mental disease
With the rapid success of this drug, it was natural that congeners should
soon be introduced. Variations of the phenathiazine molecule have resulted
in compounds that differ in potency and toxicity from chlorpromazine, but
the relative therapeutic superiority of one over the other has yet to be demon-
onstrated clearly.
The 1968 Merck Indeco attributes chlorpromazine to Charpentier In 1952 with
a U.S. patent, 2,645,640 in 1953 to Rbone~poulenc.U In the case of proniazine, the
Merck-Incle~v lists "Charpentier U.S. pat. 2,519,886 in 1950 to Rhone-Poulenc." 12
The preparation of triftuprorriazine is attributed to Yale and others in 1957,
with a British patent 813,861 in 1959 assigned to Smith, Kline, and French.13
In the ease of fiuphenazine, the preparation is attributed to Yale and Sowinski
in 1960 with a British patent 829,246 in 1960 to Smith, Kline, and French and
833,473 in 1960 to Sherico Ltd.'4 In the case of perphenzzine, the preparation IS
given to Cusic together with a patent in the United States 2,766,285 in 1956
and to Sherlock and Sperber under U.S. patent 2,860,138 in 1958 to the Schering
Corporation.'5 Prochiorperazine is attributed to Ilorelois, British patent 780,193
in 1957 to Rhone-Poulenc, a French patent In 1958, 1,167,627, to Rhone-Poulenc,
and U.S. patent 2,902,484 in 1959 to Rhone-Poulenc.'° In the case ot trifluoperazine,
the In,dea.~ attribiites the preparation to Craig and others in 1957, with British
patents 813,861 and 829,246 assigned to Smith, Kline, and French in 1959 and
1960 respectively.'7
In the case of thioridazine, the preparation is attributed to Borquin and others
(Sandoz), and no patent indication is reported.'8
Most of the literature we have reviewed indicates that the phenothiazines
produce Substantially the same effects, although each is purported to have differ-
ing specific side-effects and intensity for use in different circumstances. Most of
the literature which discusses the origins of the phenothiazines gives the credit
to the French. For example, the British psychiatrist, Donald Blair, in Modera
Drugs for the Treatment of Mental Illness observes :`°
Chlorpromazine (Largactil) was the first of the ataractic phenothiazine
drugs to be synthesized (in 1950). This synthesis was the outcome of the
thorough systematic study of the many phenothiazine derivatives by the
Rhone-Poulenc Specia Laboratories of France In an endeavor to discover a
drug with a more pronounced and extensive central depressant action than
Promethazine (Phenergan)
In Price and Profits in the Pharmaceutical Industry, Michael H. Cooper corn-
meats :~`
* . . the start of psychotropical medicine only dates back to the invention,
ironically enough by the French of chioropromazine in 1956.
In 1961, the Canadian Director of Investigation and Research of the Department
of Justice submitted a report to the Restrictive Trade Practices Commission in
which the history of chlorpromazine was described:
° See footnote No. 5.
10 See footnote No. 5.
11 The Merck Index of Chemicals and Drugs, Merck and Co., Rahway, New Jersey, 1968;
in the 1068 revision of the Inclece there is a reference tO Cailliot and Gaudechon, as well;
page 250.
12 See footnote No. 11; page 860.
`~ I 968 Merck Indea'; page 1074.
14 1968 Merck Indea' ; page 466.
15 1968 Merck Indes; page 800.
16 1968 Merck Indeco,; page 867.
`~ 1968 Merck Indec; page 1073.
`° ~?s8e a~~'ri~~ ti~i~iern Drugs for the Treatment of Mental Illness, Staples
Press, London, 1963; by Donald Blair; page 37.
21 "Price, Patents, and the International Scene," Price and Profits in the Pharmaceutscal
Industry, Pergamon Press, London 1966; by Michael H. Cooper; page 149.
22 "Development of New Drugs Within Recent Years," Report of the Restrsctsve Trade
Practices Commission concerning the Manufacture, Distribution, and Sale of Drugs;
Ottawa, Canada, 1063: See Appendiao Q-Material Collected.
PAGENO="0249"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4153
Chiorpromazine was discovered by the Rhone-Poulenc company of France
while searching (by synthesizing new compounds of basic antihistamine
structures) for a compound that would potentiate the action of sedatives.
In the course of use, the French psychiatrists noted that chlorpromazine
seemed to cut through the psychotic state. This report was somewhat casually
received by the American psychiatrists who at the time did not evidence
too great an interest. Smith, Kline, and French had found that Thorazine
(chlorpromazine) was highly effective in the prevention of vomiting. This
factor was to be the major sales promotion Idea. However, Lehmann and
Hanraban (Verdun Protestant Hospital, Montreal) reported the successful
use of chiorpromazine in the treatment of psychotic patients.
The Ra,uwolfla Alkaloids. The origins of the rauwolfia alkaloids can be found
considerably far back in history. According to the Pharmacological Basis of
Therapeutics, the use of the rauwolfia plant can be found among the writings of
primitive Hindu medicine.~ The climbing shrub of the Apocynaceae family was
named in 1703 by a French botanist named Plumier in honor of Dr. Leonard
Rauwolf of Augsberg, a 16th Century botanist, who apparently never even knew
of the plant's existence.24
The modern therapeutic uses of rauwolfia serpentina, according to the Pharma
cological Basis of Therapeutics are as follows:
Therapeutic applications of the whole root for the treatment of psychoses
and hypertension were described in an Indian medical journal in 1931
by Sen and Bose. Little attention was paid to this finding until 1955 when
Vakil wrote the first report in a Western medical journal of its antihyper-
tensive effects. In the meantime, Schlittler and colleagues (1954) isolated
a number of alkaloids, one of which was then named reserpine. In 1953.
Wilkins was the first American investigator to report on the results of a
trial of rauwolfia in the treatment of hypertension. About the same time,
Bein (1953) found that remarkably low doses of the purified alkaloid,
reserpine, were enough to keep rabbits quiet for several hours . . . In 1954,
Kline reported that rauwolfia or reserpine was helpful in the treatment of
psychotic patients, particularly those manifesting marked anxiety reactions,
restlessness, and hypermotility
According to the Pond Du Lao study, published in the Kefauver hearings,
efforts to isolate the active ingredients in rauwolfia serpentina were undertaken
by the Swiss firm of CIBA in 1947. 20 In 1952, the company isolated reserpine. In
May 1953, CIBA marketed the powdered whole root under the name of Raudixin,
while in November 1953, it placed on the market the isolated reserpine under
the name of Serpasil. The products were originally marketed as new hypertensive
agents, until, according to the Canadian report: 27
Nathan S. Kline, Rockland State Hospital, treated approximately 400
patients (mostly scbizopbrenlcs), some with reserpine, some with placebos.
The results were astounding. Twenty-two percent of the patients (chronically
psychotic females) who had not responded previously to other treatment
were sufficiently improved so that they could be discharged.
According to one source, Kline's attention to reserpine was drawn on the basis
of a report by the American heart physician, Robert W. Wilkins:
Reserpine was first administered in the United States to a group of heart
patients whose physician, Dr. Robert W. Wilkins (now president of the
American Heart Association), had read about its beneficial effects on high
blood pressure In a British medical journal article by an Indian doctor.
When Wilkins and his associates reported in 1952 on the drug's effectiveness
in reducing hypertension, they observed also that patients using the drug
seemed more relaxed, less anxious, happier.
~ See footnote No. 5.
24 See footnote No. 5.
~ See footnote No. 5. ThIs account of events appears to be Inconsistent in one respect.
Other sources Indicate that Wilkins became interested In the drug after reading Vakil's
report In a British medical journal. According to the account in the Pharmacological Basis
of Therapeutics, Wilkins was already working with the drug (195~3) before Vakil's article
appeared In a Western journal (1955). Editorial Research Reports Indicates that Vakil's
article appeared In a British journal In 1949 whIch at least provides a logical sequence of
events, We have not had the time to verify this sequence, but would be happy to do so.
20 "The Story of CIBA's Serpasil," Hearings before the ~5enate Subcommittee on Anti
trust and Monopoly on 5. 1552 : part 2, page 744.
27 See Footnote No. 22; Appendix Q.
28 "Drugs and Mental Health", Editorial Research Reports, No. 20, 1957, page 868.
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4154 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Each of the other sources we have reviewed establishes a similar sequence
of events for the origins of reserpine and other rauwolfia alkaloids. For example,
in Medicine At Risk, the author observes:
* . the root of the shrub Rauwolfia Serpentina (snake root) was taken
up for investigation by CIBA after the war. It was found that out of 24
alkaloids present, only three had sedating and antihypertensive properties
of the preparations from the whole root. Separation by chemical means
proved virtually impossible so CIBA worked out the structures of the
isolated alkaloids and devised synthetic methods for making them. The result
was reserpine, CIBA's Serpasil.
The Merck Indeao credits the isolation of reserpine from the root of rauwolfia
serpentina to Dorfman and others with U.S. patent 2,833,771 awarded (Schwyzer,
Mueller) to CIBA in 1958.~°
The Merck Inde~r provides the following data for the alkaloids (other than
reserpine) of rauwolfia serpentina: rescinnamine (MODERIL) attributed to
Haack and others with the U.S. pat. 2,876,228 (Ordway, Guerico) in 1959 to Chas.
Pfizer and Company and to Riker Laboratories (Klohs and others) in 1961 under
U.S. pat. 2,974,144; 87 deserpidine (HARMONYL) isolated by `several researchers
including Stoll, Hoffman, Schlittler, Klohs, and others `with British patents (in
1958) to Penick and Company, Inc. (791,241) and to CIBA (1959) under 809,912
and a Canadian pat. 678,216 to Roussel-UCLAF; 22 syrosingopine (SINGOSERP)
attributed to H. A. Lucas and others with a U.S. pat. 2,813,871 in 1957 to CIBA;
and alseroxylon (RAUWILOID) which the Indee simply notes is the generic
name for fractionally purified extract of rauwolfia serpentina.~
Meprobamate. According to a number of sources, the origins of meprobamate
can be traced to work with mephenesin. The Pharmacological Basis of Thera-
peutics notes:
Developed by Berger (1954) as a longer-acting successor to mephenesin,
meprobamate was originally synthesized as a potential muscle relaxant
(Ludwig and Piech, 1951). Mephenesin had been introduced in 1946 and
tried in a vCriety of conditions involving not only muscle spasm but also
different types of neuroses and psychoses. Its usefulness was felt to be seri-
ously limited because of its short duration of action and unreliable absorp-
tion following oral administration. Over 1,200 compounds were investigated
before meprobamate was selected and its pharmacological properties wore
described. The first papers reporting Its use in clinical psychiatry appeared
in 1955 (Borrus, 19:55; Selling, 1955).
The origins of the drug were discussed during the Kefauver hearings: 36
Early in the 1940's, Dr. Frank M. Berger as working on muscle relaxants
for British Drug Houses in England and there discovered mephenesin. Be-
cause of the statutory absence of patent protection on drug products in
England at that time, he could not secure a product patent. In 1947 Dr.
Berger emigrated to the United States; in 1949 he became director of re-
search for Carter Products; and in the followIng year a patent applica-
tion was filed on ineprobamate, assigned to Carter Producta. In 1953 an
arrangement was made for Berger to receive a share in the profits derived
from the sale of drugs developed by him. The patent was issued on Novem-
ber 22,1955, and will run until 1972.
The Canadian report notes ~
Meprobamate was developed as a result of initial work in synthesizing pre-
servatives for use in penicillin preparations. Frank M. Berger had noticed
that one of the compounds tested on mice had a muscular relaxant effect. In
the search for a more efficient muscle relaxant, Berger and Bradley de-
veloped mephenesin. Further work on mephenesin-llke compounds resulted
in the synthesis of meprobamate.
29 See footnote No. 20; page 58.
3° 1968 Merck Indeco; page 912.
~` 1968 Merck Index; page 912.
32 1968 Merck Index; page 831.
~ 1968 Merck Index; page 1010.
~° 1968 Merck Index; page 41.
3° See footnote No. 5.
3° "A Study of Administered Prices in the Drug Industry," ,&enate Report No. 448; 87th
Congress, 1st ~8ession; July 27, 1961 ; page 143.
~ See footnote No. 22; appendix Q.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4155
The Merck Indeco attributes preparations to Ludwig, Piech and to, Berger,
with U.S. patents 2,724,720 in 1955 to Carter Products/Inc.; for synthesis to
Fries, Monkemeyer under a Swiss patent 373,026 i~i 1963 to Chemlsche
Werkehtils~°°
Chlordiazepocvide HydrochZoride, and Diazepam. The Pharmacological Basis
of Therapeutics observes that two benzodlazeplne derivatives are presently
available, chiordiazepoxide and diazepam. Both are used for the same purpose
as meprobamate, mainly for the treatment of anxiety but also for skeletal muscle
relaxation and combating alcoholism. According to this source :4°
Compounds of this type were initially synthesized by Sternbacb in Poland
in 1933, and congeneric substances were studied in the United States (see
Sternbach and Reeder, 1961). Animal tests indicated that chlordiazepoxide
had Interesting muscle relaxant, antistrychnine, and spinal reflex-blocking
properties. Randall and coworkers (1960) reported that it produced "tam-
ing" of a number of species of animals in doses much lower than those pro-
ducing ataxia or measurable hypnosis. The difficult problem of defining
"taming" in animals and of relating this effect to human therapeutic needs
has been discussed by Cook and Kelleher (1963) ; but it was this "tani-
ing" effect in monkeys' that led to the clinical trial of the drug in human
subjects for the determination of antianxiety effects (Randall et al., 1961).
Cooper comments: 4°
In the 1960's the Swiss have added Librium and Valium to the field...
Speaking of Roche, he observes:
Their discovery, Valium, was actually being marketed in Italy by Ravizza
under the name "Noan" one and a half years before Roche had even reg-
istered the drug there. In fact clinical trials of the drug were still in prog-
ress in the U.S.A. Librium, its slightly older discovery, is being sold by
eighteen other companies under eighteen different brand names
The reference in the Merck mdccv to chlordiazepoxide (LIBRIUM) shows the
preparation to Strenbach under U.S. patent 2,893,992 in 1959 to Hoffmann-La-
Roche: 42 the reference to diazepam (VALIUM) attributes the preparation to
Sternbach and Reeder. U.S. patents 3,106,843 in 1963 to Hoffmann-LaROche and
3,136,815 In 1964 to Iloffmann-LaRoche.43
If additional information is needed in connection with any of the above, or
a more detailed analysis is required, pleaselet us know.
GLRNN MARKUS.
DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE,
PUBLIC HEALTH SERVICE,
HEALTH Sanvicus AND MENTAL HEALTH ADMINISTRATION,
Chevy Chase, Md. Jannary 22,1969.
Mr. BENJAMIN GoRDoN,
Staff EconomIst, Senate Committee on Small Business, Room 424, Old Senate
Of/ice Building, Washington, D.C.
DEAR MR. GORDON: Although many of the psychotropic and antidepressant
agents were synthesized or "discovered" by private pharmaceutical companies,
there were some notable exceptions. Dr. H. Laborit, of the French Army, first
noted the tranquilizing properties of chlorpromazine when he used this substance
as an anesthetic. The first clinical trials of chiorpromazine with psychiatric
patients were performed by Drs. Delay and Deniker of St. Anne's Hospital in
Paris. These latter investigators have received some financial support from
NIMH but I do not believe their early work with chlorpromazine was under
NIMH support.. The pioneer work with demethylated analogs of imipramine,
an antidepressant drug, were performed by Dr. B. B. Brodie of the National
Heart Institute. Dr. Brodie synthesized desmethylimipramine which is reported
to be a faster acting antidepressant than the parent compound, imipramine.
Finally, the early work with lithium salts for the treatment of psychotic excite-
ment was performed by an Australian, Dr. J. F. J. Cade.
3° 1968 Merck Indeco; page (187.
39 See footnote No. 5..
4° See footnote No. 21; page 6.
41 See footnote No. 21 ; page 163.
4° 1968 Merck Indev; page 235.
~ 1968 Merck Indeco; page 341.
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4156 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
For many years, both the VA and NIMH have been supporting research on
the clinical efficacy of the major tranquilizers and antidepressants. The first
multi-hospital collaborative study of drug treatment with schizoplirenics was
conducted by the VA in 1957. This study compared the clinical efficacy of corn-
pazine, chiorpromazine and a placebo on 640 schizophrenic patients and defini-
tively established the superiority of cblorpromaziiie over a placebo in the treat-
ment of schizophrenia. Both the VA and NIMH have also conducted multi-
hospital trials of drug efficacy in chronic schizophrenia and in Uep~ession. A
recent report on the NIMH chronic schizophrenia study indicated that high doses
of chlorpromazine were especially efficacious for younger patients, iq., those
under 40, with at least five years of continuous hospitalization. These large col-
laborative studies have been of particular value In delineating the subgroups of
schizophrenic and depressed patients who are likely to be helped most by certain
of the tranquilizers and antidepressants. For example, Dr. Colomon Goldberg of
the Psychopharmacology Research Branch of NIMH has developed equations,
based on pretreatment symptom profiles, that predict the response of schizo-
phrenics to a variety of tranquilizers including chlorpromazine and thioridazine.
Drs. Hollister and Overall of the VA have also reported that thioridazine, a
tranquilizer, was particularly efficacious in a subgroup of anxious depressions
whereas imipramine, an antidepressant, was especially efficacious for an addi-
tional subgroup of withdrawn-retarded depressions. Similarly, a recent NIMH
supported collaborative study of drug treatment in depression revealed that imi-
pramine was efficacious for psychotic depressions, but of little value for neurotic
depressions.
The collaborative VA and NIMII studies have also made major contributions
with regard to the methodology of evaluative drug trials. Symptom rating scales
for evaluating patient change were developed which are now widely used and
accepted by Investigators at individual hospitals. Statistical techniques for dis-
cerning drug effects were also developed.
The VA and NIMH have also been very active in establishing centers for early
clinical trials with new agents for the treatment of mental disqrders. Dr. Hollister
of the VA has established a drug screening center at the Palo Alto VA Hospital.
The Psychopharmacology Research Branch has an Early Clinical Drug Evalua-
tion Unit which includes investigators from appro~imately 15 psychiatric hos-
pitals. Standard rating forms are used by these investigators to facilitate
comparisons of drug effects across hospitals.
Finally, as you know, the VA and NIMH have recently undertaken a joint
effort to evaluate the effects of lithium carbonate in both manic and depressed
patients. As you are also aware, Dr. Cole, who was formerly Chief of the
Psychopharmacology Research Branch, was instrumental a number of years ago
in making this compound available to investigators in this country for early
clinical trials.
If I can be of further assistance, please let me know.
Sincerely yours,
STANLEY F. YOLLES, M.D.,
Director.
Senator NELSON. Please go ahead.
Dr. AYD. All right. It came from France, but its value was demon~
strated in the United States. We both agree. All right, sir.
Within 3 years after chlorpromazine and reserpine were made avail-
able, American psychiatric hospitals were reporting a decrease in the
use of physical restraints, seclusion rooms, hydrotherapy, shock ther-
apies, and other somatic methods of treatment; a reduction in destruc-
tiveness, combativeness, and assaultiveness; a greater number of
ground privileges; and, above all, an increase in the discharge rate,
especially of chronic patients who previously had been considered
hopeless cases, and by some as "the living dead." Private practicing
psychiatrists claimed that, properly used, these drugs increased the
number of patients who could be treated in the office, facilitated
psychotherapy, and made hospitalization unnecessary in many cases,
thereby decreasing the number of admissions to overcrowded public
mental hospitals and reducing the cost of psychiatric care.
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COMPETITIVE PROBLEMS IN THE DRIJG INDuSTRY 4157
IMPORTANT ADVANCE
The therapeutic successes with chlorpromazine and reserpine stimu-
lated an intensive search for additional psychopharmaceuticals. With-
in 5 years pharmaceutical firms produced not only more major tran-
quilizers, such as prochloperazine, perphenazine, and fiuphenazine,
but minor tranquilizers, such as meprobamate and, equally important,
for the millions who suffer from melancholia, antidepressants, such
as imipramine and amitriptyline. And because medical progress will
not be checked, additional tranquilizers and antidepressants have been
and are being developed by the pharmaceutical industry. The tran-
quilizers and antidepressants now available have made it possible for
all American physicians-not just psychiatrists-to treat their emo-
tionally and mentally disturbed patients-something previously not
possible.
Concurrent with these significant developments were other trends
which augured well for the psychiatric patient. A steadily increasing
number of general hospitals became general in fact as well as in name
by admitting psychiatric patients who now could be treated with
psychoactive drugs. Prior to this, despite the prevalence of psychiat-
rically ill patients, more than half of the general hospitals in the
United States would not admit a known psychiatric patient, one-third
admitted such patients solely for diagnosis or emergency treatment,
and only 1 percent had a psychiatric ward. Yet in the first 4 years
after these drugs became available the National Association for Mental
Health and the American Psychiatric Association reported that studies
of psychiatric admissions in 1958 showed 257,300 patients in com-
munity general hospitals as against 210,117 in the public mental hos-
pitals. Furthermore, among community general hospitals, the num-
ber of beds set aside for psychiatric patients increased in 1954-58
from 10,608 to 14,383. This trend has continued so that today most
general hospitals admit and provide treatment (primarily with psy-
choactive drugs) for more psychiatric patients than at any time in
history. Simultaneously, there was a sharp increase in the number of
outpatient clinics and aftercare progranis, and the opening of day and
night hospitals.
Within psychiatric hospitals an attitude of pessimism and despair
toward mental illness was replaced by one of hopefulness and confi-
dent optimism. Mental hospitals were transformed into active treat-
ment centers and no longer were primarily places of detention. Many
discarded the "lock and key" system of imprisoning patients in favor
of an "open door" policy which provided liberties more consonant
with the individual needs and the human rights of the psychiatric
patient. It can be stated forthrightly that these significant changes
were due largely to the advent of the tranquilizers and antidepressants.
HOSPITAL PATIENTS DISCHARGED
In 1955-I must point out to you this would be 1 year before the
tranquilizers became commercially available in the United States-
Dr. Francis J. Braceland, past president of the American Psychiatric
Association, cognizant of the annual national increment to the mental
hospital population, wrote:
PAGENO="0254"
4158 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
However we try to minimize or rationalize the figures, the fact remains that
if any other disease reached such stratospheric proportions, a national emer-
gency would be declared.
One year later, due to the advent of chemopsychiatry and the im-
provement made in other forms of treatment, psychiatric hospitals
became able to discharge patients at an unprecedented rate. In 1956,
for the first time in 175 years, the number of patients in U.S. psy-
chiatric hospitals began to decline. By 1963, a U.S. Senate committee
noted "with pleasure" continued progress in the field of mental health.
For the seventh straight calendar year the population of mental insti-
tutions dropped, this time by the largest number in any year to date,
leaving 516,000 patients in the institutions in December 1962.
Senator NELSON. What is the best estimate of the total, the maxi-
mum total number we ever reached and in what year, do you recall?
Dr. Am. If I may, sir, I can show this with a chart.
Senator NELSON. Fine.
Dr. Am. This is getting a little ahead of schedule but to answer
your question I will be glad to do that.
As I mentioned, for 175 years the patient population had been going
up. Now, this chart,1 sir, demonstrates the patients, number of patients
in thousands, so that you can see in 1950 we had 511,000 patients
confined.
Senator NELSON. 511?
Dr. Am. 511,000.
Senator NELSON. Is that the top, the highest figure?
Dr. Am. The top figure was 559,000 in 1955. You see, it was going
up from 511,000 in 1950, 1951, 518,000; 1952, 530,000; 1953, 543,000;
1954,552,000; 1955,559,000 patients.
Now, in 1955 the tranquilizers were first being used on a large scale
in psychiatric hospitals in the United States, and immediately look
what happened. In one year we dropped from 559,000 ~atients down to
551,000 patients, and as this chart shows, it has continued to decline
right on down.
I apologize for not having for you, because the figures are not yet
released by the National Institute of Mental Health, the 1968 figures
and unfortunately, I got the 1967 ones too late to put on this particular
chart.
But let me say that the 1967 figures show that the resident popula-
tion had dropped again, this time by 26,000, to an all time low of 426,-
000 patients.
Mr. GORDON. Doctor, may I ask a question?
Dr. Am. Yes, sir.
Mr. GORDON. Do the drugs relieve the symptoms or do they actually
cure mental diseases?
Dr. Am. I would have to say in all honesty that the drugs do for
the psychiatric patient what practicaily speaking all therapies do for
all other patients. They do not cure. They relieve Symptoms, minimize
disability, they rehabilitate.
We do not cure diabetes. We do not cure cancer at this moment. We
do not cure tuberculosis, nephritis, and things of this sort. We do our
best to rehabilitate.
1 See p. 4172, Infra.
PAGENO="0255"
COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY 4159
Now, whether the drug is curative or not at this particular moment
is immaterial. The question is, does it sufficiently control the symptoms
of the patient so that it is possible for him to return to the community
and to live with his family, and I must point out to you, as I did, in-
cidentally, when I first testified before Senator Lister Hill's commit-
tee in 1955, I pointed out then that already we were showing that many
patients who were a tax liability are now becoming an asset because
they are earning money and paying taxes.
Senator NELSON. How good are the statistics? That is, how ac-
curate a survey are we able to make of the number of mental patients
in hospitals?
Dr. An. These particular figures, sir, are compiled by the U.S.
Government, National Institute of Health. They are released annually
by the National Institute of Mental Health and I assume because they
are very able people working there that these are the most accurate
figures one could possibly obtain.
They are obtained because it is my understanding that in each State
the hospitals report to the local State authorities, the local State au-
thorities in turn send their figures into Washington, and then all the
compilations are done. I believe this comes under the HEW. They do
it in their statistical division.
Now, I would point out, sir, that I was quoting from that 1963 Sen-
ate committee report. We had gotten to the point of the reduction in
the number of patients.
"The reduction in the population of these institutions," this com-
mittee reported, and I am quoting again, "over the last 7 years is
estimated to have saved $700 million." I am still quoting and I would
stress this. "This is more than the total accumulated appropriations
of the National Institute of Mental Health since its founding in 1948.
This $700 million is only part of the savings, however. Some 559,000
patients were overcrowded in hospitals in 1955. Replacement of obso-
lete beds and addition of new ones would have required about 89,000
additional beds to maintain the 1955 level of hospital occupancy. The
cost of adding each bed would be $15,000; thus, there has been an addi-
tional saving in capital investment of $1,300 million by virtue of the de-
clined in patient population, or a noteworthy total in patient main-
tenance and construction of about $2 billion since 1956." (Senate
Committee Report No. 383, Aug. 1, 1963, on DHEW appropriations
for 1964.)
At the end of 1965, 10 years after the psychoactive drugs appeared,
the total reduction in patients in State and county public mental hos-
pitals was roughly equivalent to the combined mental hospital popu-
lations of 19 States: Alabama, Arizona, Arkansas, Colorado,
Connecticut, Delaware, District of Columbia, Florida, Idaho, Kansas,
Kentucky, Maine, Mississippi, Missouri, North and South Dakota,
Minnesota, Vermont, and Washington. Statistics reported by the
National Institute of Mental Health showed that the resident popu-
lation in public mental institutions dropped from 475,202 in 1965 to
452,000 in 1966-~a decline of 4.8 percent and the largest annual
reduction.
There is a little discrepancy between the figures here and on that
chart. These figures that I have on this chart came from preliminary
PAGENO="0256"
4160 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
reports and then the final report I got later. But it does not change the
basic downward trend.
This NIMH report pointed out that although more money was being
spent for each patient in 1966 than a decade earlier, overall hospital
costs of mental illness had fallen because of the drop in the resident
patient population. Patient care cost $1,301 million in 1966, the report
said, whereas, if the hospital population had grown at the pre-1955
rate, some 720,000 patients would have cost State and local govern-
ments $4,400 million. Commenting on these facts Dr. Stanley F.
Yolles, Director of NIMH, stated that "the break in the upward trend
occurred in 1955 because of a number of factors, the principal one,
perhaps, the introduction of the trauquili~ing drugs." (Emphasis
mine). In 1967 the resident population in State and county mental
hospitals dropped again, this time by 26,000, to an all time low of
426,000 patients. This prompted Dr. Yolles to remark: "If the old
pattern had continued uninterrupted, there would be over 717,000 pa-
tients in our mental hospitals-291,000 more than is actually the
case."
In July 1965 the Psychopharmacology Service Center bulletin of
the NIMH contained this significant report:
When the first of the modern tranquilizing drugs was introduced in 1952, hope
was expressed by a number of clinical investigators that these drugs would lead
to a drastic reduction in the number of patients in our public mental hospitals.
For a variety of reasons, including the effective use of drugs and other improve-
ments in psychiatric treatment, the number of resident patients in our public
mental hospitals has been declining at the rate of approximately 1 percent per
year since 1955. However-
And this is important, Senator-
if one examines the population changes within the mental hospitals in a good
deal more detail, it is apparent that a more substantial decrease in the number
of resident schizophrenic patients between the ages of 25 and 44 is underway.
The number of hospitalized patients in the 25- to 44-year-old age group carrying
a diagnosis of schizophrenia has been decreasing at a rate of 3.3 per year. If
the present rate of decrease continues, the number of resident schizophrenic
patients in this age group by 1970 will be one-third fewer than the corresponding
number resident in 1960. There is a concomitant decrease in the number of
patients being admitted to public mental hospitals carrying either the diagnosis
of manic depressive psychosis or involutional, melancholia. From this it can be
seen that two major psychiatric conditions, severe depression and schizophrenia,
insofar as they cause prolonged hospitalization of individuals in their adult
years, are being relatively well controlled.
Sir, if I may digress for a moment from my prepared statement, I
had the good fortune of getting my psychiatric training in the Navy.
In part of my duties I was ass%ned at the U.S. veterans' hospital at
Perry Point. While at this hospital for 2 years I worked in what was
called the continuous treatment service which was a euphemism,
frankly, for the chronic patients.
There were approximately 800 patients under the care of myself
and my colleagues, who were few in number. Very few of these pa-
tients were over 60 years of age and the majority of them had been in
that hospital no less than 20 years. Some of them had been there 30
years. Most of them had only one hope, and this is in the predrug era,
and that was that death would give them a merciful release from their
schizophrenia. And yet since the advent of the drugs, we not only can
PAGENO="0257"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4161
get schizophrenics better so that they do not have to stay in the hos-
pital but we can do it in a very short period of time, and for these
people and their families and for the American public, this is a phe-
nomenal accomplishment.
Now, if I may also have the next chart,' I would like to show you-
this shows you what has happened on a national level. With the per-
mission of my good friend Dr. Milton Greenblatt, who is the com-
missioner of mental hygiene for the Commonwealth of Massachusetts,
I would like to show what happened in the Boston State Hospital
where he was superintendent prior to becoming commissioner of mental
hygiene for the Commonwealth of Massachusetts,
This just shows what happened, the same thing that has happened
nationally, in a large State hospital each year, a continuous decline
in the resident patient population of the hospital. This never happened
in the history of Boston State Hospital as it never happened in the
history of any psychiatric hospital in the `United States until we got
the psychoactive drugs.
Because of continued development of psychoactive drugs and their
effective use, `there are good reasons to believe that the decline in men-
tal hospital patient populations will persist. It is a worldwide phe-
nomenon which deserves to be called one of the most dramatic events
of this century in medicine.
Ever since the famous French psychiatrist, Phillippe Pinel, in 1795
unshackled the institutionalized insane in Paris and promoted a
humane regimen of treatment of the mentally ill, psychiatrists have
yearned to care for most psychiatric patients in the community.. This
dream is now becoming a reality. When it was realized what had been
and could be accomplished by the judicious use of psychopharma-
ceuticals, the late President Kennedy called for the Congress to pass
legislation for the establishment and staffing of conununity mental
health `centers. In 1966 Federal grants totaling $57 million were made
for the construction `and/or staffing of 128 new community mental
health centers in 42 States, Puerto Rico, and the District of Columbia
to make mental health services available to some 22 million Ameri-
cans in their home communities in a way not possible before. In 1967
President Johnson requested and Congress approved' `a 3-year, $238
million extension of the program of Federal aid for building and
staffing community mental health centers. This is laudatory, indeed,
but what must be stressed is the undeniable fact that without effective
drugs to treat patients community mental health centers could not
achieve their objective.
If I ma.y have the next chart,' I would like to show you again ma-
terial from Massachusetts which Dr. Greenblatt put together. This
shows what happened.
I have to give you a little bit of background, Senator. When the
drugs first came out, we were not as expertise in their use as we are
today and many people had the idea that when patients improved,
they did not have to have the drugs any longer, and they could be
discontinued.
Patients left the hospitals, did not continue to take their medicine,
they relapsed and they came back in. This led to what we psychiatrists
1 See pp. 4i72-73, infra.
81-280-69-pt. 10-17
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4162 COMPETITIVE PROBLEMS IJ~ THE DRUG INDUSTRY
call the revolving door syndrome where the patient came in, got bet-
ter, went out, relapsed, and came back in.
To stop this revolving door, State hospitals began to set up out-
patient departments, making drugs available to patients after release
from hospitals, to keep them out of hospitals and in some instances to
keep them from ever coming in in the first place, thus avoiding the
stigma of having been in a mental institution.
Dr. Greenblatt compiled these figures showing the number of pre-
scriptions written year by year as psychiatrists in the hospitals began.
not only to discharge greater numbers of patients hut to recogmze the
value of these drugs not only in controlling the symptoms so that mad.
men were no longer acting like mad men but their value in keeping
patients in a state of remission so that they could continue to reside
in the community.
Now, if I may have the next chart,1 there is just one other point I
would like to make because in reading through the testimony which
has been presented before this committee, reference from tin~e to time
has been made to drug advertising and things of this sort.
Now, I would like to stress for you that at least from the standpoint
of psychiatrists, drug advertising is important in that it acquaints
us with the existence of a compound and gives us some information
about its indications, its contra-indications, dosa~e, et eetera. How-
ever, it is not the most influential thing in deciding whether a par-
ticular drug should `be used. What is important is the demonstrated
effectiveness of the drug.
Consequently, if you look at this chart, you will see that some drugs
which were introduced early have been replaced by other drugs which
have proven to be more effective, and some drugs which initially ~were
widely used like chlorpromazine or thorazine which was the first one
we had, as Other ones came along and their effectiveness for individual
patients was demonstrated to be superior to that of thorazine, psy-
chiatrists began to use those.
What I am simply saying is that what dictates the, use of a drug is
effectiveness and safety. Safety, of course, is relatIve and I will have
a word to say about that later. But I must stress for you `that state-
ments which have been made which would imply that physicians are
very much influenced in their prescribing habits by `what the adver-
tising and promotion says, by what the detail mn say, and so forth
and so on, are not consonant with the facts.
I know of some psychopharmaceuticals which have been very widely
advertised and promoted~but they are not used very often at all. Why?
Because they have been made obsolete by more effective drugs.
The primary obligation of the prescribing physibI~an is tO choose
for his individual patient that drug which offers the greatest hope of
relief with the least risk and at the least expense.
Now, I would like, because I have portrayed for you, sir, what hap-
pened since the advent of the drugs, to tell you what it was like before
we had the drugs because fortunately, or I should say unfortunately,
I worked in psychiatry before we had the drugs.
1See p. 4173, Infra,.
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COMP1~TITIVE PROBLEMS IN THE DRUG INDUSTRY 4163
HORRORS OP PREDRUG ERA
So to return to the predru~ era in psychiatry, it would `be well to
recall what conditions were like then. This makes it possible to ap-
preciate what has been accomplished.
Within the bare walls of isolated, prisonlike asylums were housed
many screaming, combative individuals whose ammahstic behavior
required restraint and `seclusion. Catatonic patients stood day after
day, rigid as statues, their legs swollen and bursting with dependent
edema. Their comrades idled week after week, lying on hard benches
or the floor, deteriorating, aware only of `their delusions and halluci-
nations. Others were incessantly restive, pacing back and forth like
caged animals in a zoo.
Periodically the air was pierced by the shouts of a raving patient.
Suddenly, withou't notice like an erupting volcano, an anergic schizo-
phrenic would burst into frenetic `behavior lashing out at others or
striking himself with his fists, or running wildly and aimlessly about.
Nurses and attendants, ever in danger, spent their time protecting
patients from harming themselves or others. They watched men and
women who either refused to eat or gorged themselves. They tube
fed to sustain life. Trained to be therapists, they functioned as guards
and custodians in a hellish environment where despair prevailed
and surcease by death offered the only lasting respite for their suffer-
ing charges.
Compounding this ghastly situation was the restricted therapeutic
armamentarium of the psychiatrists. I]Iow frustrated and impotent
they felt and I know this because I felt this `way, as they watched
the number of chronically ill swell the burgeoning population of long~~
term resident patients. They knew from bitter experience that psycho-
therapy for psychotics was fruitless, that insulin-coma and electro-
shock therapy offered little or no improvement to schizophrenics con-
tinuously ill for more than 2 years, and that psychosurgery benefited
oniy a very small percentage of the chronically ill, For lack of more ef-
fective remedies, they secluded dangerously fretietic individuals be-
hind thick doors in barred rooms stripped of all furniture and lacking
toilet facilities. They restrained many others in cuffs and jackets or
chained them to floors and walls. Daily they sent patients for hydro-
therapy, where they were immersed for long hours in tubs, or packed
in wet sheets until their disturbed behavior subsided. These measures,
barbaric and inhumane as they appear in retrospect, euphemistically
called therapy, at best offered protection to patient and personnel
and a temporary respite from the most distressing symptoms of
psychoses.
This lack `of effective antipsychotic therapies accounted for the
bleak outlook for the chronically ill. Unless they were released within
2 to 3 years of admission, they were destined to remain indefinitely,
prisoners of psychoses-unresponsive to the existing therapies.
Chlorpromazine and reserpine were the first therapies to change
the dire prognosis for the chronic schizophrenic. Shortly after these
became available psychiatrists realized that, unlike previous psycho-
logical and physical methods of treatment-the effectiveness of which
PAGENO="0260"
4164 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
`declined to near zero for patients ill for more than 2 years-these
drugs benefited many chronically ill psychotics to a degree hereto-
fore unattainable. Soon other psychotropic drugs were added to the
list of effective antipsychotic agents. The result: unprecedented hope
for chronic psychotics, an incredible change in mental hospitals, in
the organization of mental health services, and the virtual abolition
of involuntary admissions.
The `transformation that has occurred in mental hospitals in the
past two decades defies description. Visit one today. You will be im-
pressed by the serenity you observe and feel. You will sense the
attitude of realistic optimism which predominates. Flowers, curtains,
paintings, music, fresh air, comfortable tidy lounges make a pleasant
environment for clean, tranquil patients being `offered a myriad of
therapies designed to make their hospitalization profitable and not a
living hell. Some modern psychiatric hospitals have almost a country
club atmosphere. All are becoming what we have always wanted-
attractive, active centers of treatment, offering hope of rehabilitation
and return to the community, to family and friends, after a relatively
short period of effective treatment.
This brief review of the current revolution in psychiatry is essen-
tial, if we are to maintain a proper perspective. There are people
who seem unaware of what has been accomplished and of what has
made these salutary achievements possible. A lion's share `of the credit
in justice goes to the major pharmaceutical companies. As a pioneer in
the clinical evaluation of most of the available psychopharmaceuticals,
I can testify that these firms-not university or Government research-
developed the drugs which have transformed the care and treatment
of the mentally ill. These drug `companies were responsible for the
basic research-the biochemical, the pharmacologic, the toxocolo~ic
evaluations of these invaluable medicines. These drug companies
sought the services of able, highly competent physicians to clinically
`test their psychoactive drugs and financed clinical trials which other-
wise would not have been possible. In short, the innovative manufac-
turers provided the medical profession, especially psychiatrists, with
the essential tools-available from no other source-which have en-
ábled us to do what has not been done before in the history of medicine.
No psychiatrist, I assure you, absolutely no psychiatrist, would want
to return to the ~redrug era. We are justifiably proud of what we have
accomplished with the products developed by their manufacturers.
We sincerely hope that what we have achieved with psychopharma-
ceuticals and other therapies wifi cause mankind to finally realize that
mental illness does not make its victims inferior members of society.
We are painfully aware, Senator, of the 426,000 patients still in U.S.
public mental hospitals and the large number of patients in the com-
munity making only a marginal adjustment. These are "silent wit-
nesses" who have not benefited optimally from the drugs we have,
and it i's for these silent witnesses I am here today. They bear witness
to the need for more psychopharmaceuticals. These we rightfully ex-
pect will be developed by the unrelenting research of the creative scien-
tists employed by the progressive drug firms, large and small.
Other conditions for which present-day pharmacotherapy is not very
effective are mental deficiency, criminal psychopathy, and drug addic-
PAGENO="0261"
COMPETTTIVE PROBLEMS IN THE DRUG INDUSTRY 4165
tion. Psychiatrists are concerned about the increasing admissions, com-
pulsory detentions, and the trend toward longer stay in the hospital
because of these disorders. The drugs required to help these unfor-
tunate people we also expect will be developed by the research-oriented
manufacturers.
There are those who think there are too many psychoactive drugs and
those who contend that the number of such drugs in a hospital for-
mulary should be restricted. These individuals fail to recognize that
none-and I stress this-none of the available compounds is univer-
sally effective and safe. They overlook the indisputable fact that,
despite all the psychoactive drugs on hand, there are in and outside of
mental hospitals many thousands of patients either partially or totally
refractory to these drugs or intolerant of them. For these unfortunate,
suffering individuals there is an urgent need for more psychoactive
drugs. Those who would limit the number of psychoactive drugs also
ignore what every psychiatrist exp~rienced in testing and using these
drugs knows; namely, that some patients benefit only from one com-
pound and are unresponsive to, or are intolerant of, all other drugs.
Thus, for those patients who respond to a particular tranquilizer or
antidepressant-old or new-that one drug is invaluable; it means for
them the difference between sickness and health even if, in comparison
to all other drugs, it would seem to be the least effective. This is most
important for these patients because humans and not a statistic suffer.
Furthermore, physicians dedicated to easing emotional and psychic
suffering, to eradicating or minimizing disability and to restoring
mental health should be able to prescribe whatever drugs in his pro-
fessional judgment offer the greatest prospect of benefiting his indi-
vidual patient. Physicians cannot achieve their objectives and patients
will suffer, if the physician's right to independent medical judgment is
infringed by a hospital formulary which does not include all available
psychoactive drugs or insists on the use of products other than those
specifically prescribed.
The challenge, Senator, to the medical profession comes not from the
number of drugs available, but from the need to learn the art of using
these drugs correctly. The simple clinical fact is that the more drugs
we have at our disposal, the greater is the number of patients who
will be helped.
For 15 years it has been my privilege to evaluate clinically drugs
for the mind. During this time I have never once been asked by the
manufacturer of strictly "me too" products to test a compound for
them. Nor, to the best of my knowledge, have any of the reputable
and dedicated physicians who evaluate psychopharmaceuticals in the
United States ever been requested to study a new compound developed
by the research of such a manufacturer. I polled by mail 130 members,
which is practically I must say the entire membership, of the American
Colleg~e of Neuropsychopharmacology, which is composed of the most
experienced and well-trained specialists in the testing and evaluating
of tranciuilizers and antidepressants in the United State~s and Canada,
asking if any producer of what are commonly called "generic drugs"
ever requested them to test a new psychopharmaceutical or provided
them with any financial support for any of their research in
psychopharmacology.
PAGENO="0262"
4166 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
I received replies from 119 or 91.5 percent, which is a very good
record, I am sure you will agree. Not one had been asked by such a
manufacturer to test a new psychopharmaceutical or had received sup-
port from such a manufacturer for their research in psychophar-
macology. The reason for this is simply that these manufacturers have
not developed any effective major or minor tranquilizers or antide-
pressants. By contrast, every effective psychopharmaceutical which a
physician can prescribed for our citizens has been developed and made
available by the well known and research based drug houses. It is
this truth which compels me to forthrightly acknowledge the debt of
every American to these manufacturers for they are helping immeas-
urably in the conquest of mental illness. This indisputable fact merits
your recognition and serious consideration.
Senator NELSON. I do not understand that last sentence.
Dr. AYD. This indisputable fact?
Senator NELSON. Yes.
Dr. AYD. Well, the sentence makes sense, sir, if you read what pre-
cedes it. What I am trying to say, in essence, is that the only drugs that
we have ever had made available to us to treat the psychiatrically ill
have come from the research oriented pharmaceutical firms, and no
other source. They have not come from the Government, they have
not come from the university centers, they have come only from the
research oriented manufacturers.
We have a debt to these people. They provided the psychiatrists
with the tools, not only psychiatrists, every physician in America, with
the tools to take care of the emotionally and mentally ill in a way
heretofore impossible. They have done this. Nobody else. And I think
this fact is not only indisputable but I think it merits recognition and
consideration in evaluating their contribution.
Senator NELSON. Well, I might say that no one on this committee,
nor anyone who has testified, has been at all reluctant to pay appro-
priate tribute to the drug industry for its contribution. I do not think
we have had a sthgle witness who addressed himself to the question
who was not prepared to pay the appropriate tribnte. The implication
is that somehow or other we have not given recognition.
It is not the purpose of these hearings to fill volumes with the lauda-
tory things that the drug industry has done. The purpose is to explore
some very serious problems which exist in the industry. And inciden-
tally, many companies privately concede that problems do exist and
some of them even acknowledge thispublicly. That is our purpose here.
Any time they want to come in and tell us about the great things they
have done, they may do so. If there were no problems in the industry,
if it were a perfect industry, if it were making no mistakes and the
public had no interest in evaulating some of the things the industry was
doing, we would not be having any hearings.
We are exploring the problems of the industry. We are glad to have
you be laudatory of them. I am glad to be laudatory myselt. But at the
same time, there are serious problems which have got to be called to
the public's attention and we are doing that. The pharmaceuticalindus-
try is doing things that it should not be doing and that is the purpose
of the hearings.
So, I just point that out to you. There is hardly any criticism of the
industry in this country. Everybody thinks of miracle drugs, and so
forth and so on. We are pointing out some of the problems in it.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4167
Dr. AYD. May I make two observations, Senator?
Senator NELSON. Surely.
Dr. AYD. One, I am well aware of the fact that you are not out, shall
I say, to damn the pharmaceutical industry. I am appreciative of that
fact. What I think, though, needs to be stressed is, No. 1, much of what
your hearing has brought out is an indictment, not of the pharmaceu-
lical industry, but of physicians.
Senator NELSON. And some of it is very justifiable, I must say.
Dr. Am. Yes. I have become known worldwide as an expert on the
side effects of the psychopharmaceuticals. I write a great deal on this,
lecture a good deal on this, and I am well known for repeatedly making
the statement that frequently when I review the world's literature
each year on the side effects and complications of the psychopharmaceu-
ticals, I am compelled to draw the conclusion that it is not the drug
that should be condemned but the prescribing physician who should be
indicted.
Senator NELSON. That has been suggested before the committee.
Dr. Am. Yes. Now, that is point No.1.
Point No. 2. It is all well and good, sir, for any of us, senatorial com-
mittee, a `body of physicians, to get together and to recite the `litany of
side effects that a compound can cause. But this can do a grave injus-
tice, a grave injustice not only to the compound and to its manufac-
turer, but it can do a grave injustice to patients because there is no
doubt in my mind that concern `about side effects can be responsible, in
fact, it has `been responsible for denial of treatment. I wrote an edi-
torial on this last year.
I think, for example, to say that a compound causes agranulocytosis
is all well and good, but what needs to be said is how often it causes
agranulocytosis. If it does it one in ~5 million cases, that is not a very
grave risk as, say, one in `25 cases.
The prescribing physician's moral c~bligation as well as his profes-
sional duty is to always balance risk against benefit. To do this, he
must know several things. He must first know the patient for whom he
is prescribing, not just an illness but the patient with the illness. He
must know the physical condition independent of the illness. He must
`also know that we live and work today in an era of what I call poly.~
pharmacy. Patients are receiving multiple drugs for multiple condi~
tions. You keep people alive and they develop high blood pressure
and they develop diabetes and this, that, and the other thing each of
which requires treatment. S'o that many patients receive multiple
drugs.
The physician who does not take this into consideration can get into
difficulties by producmg drug interactions. This is `a matter of medical
information, how to evaluate a drug, when to prescribe a drug, under
`what circumstances.
But I must point out to you, sir, that there has been and there is a
trend in the United States for individuals who would like to take over
`the control of the prescribing of medicine.'I mean, I wrote an editorial~
also entitled "Drug Use by FDA Fiat," in which I take issue with the
fact that a physician is supposedly limited by dosage recommendations
`in the package insert.
If the physician chooses to prescribe doses in excess o'f those in the~
package insert, `he `does so, to quote Dr. `Goddard whom I respect very'
highly, "He does so at his own peril."
PAGENO="0264"
4168 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
No. 2, I would point out to you that, for example, there are indica-
tions for drugs which have been well validated in the scientific litera-
ture worldwide which are not in the package insert, `however, and,
therefore, the physician who would prescribe a drug for that par-
ticular indication again "does so at his own peril."
A physician's right `to independent medical judgment, to assume
responsibility for the care and treatment of the patient, to decide what
is the `best drug for this particular patient in what dosage, and so forth,
is an obligation that he can never escape. He just cannot escape t'his
obligation. And yet if we `have people who say that we have too many
drugs already, we should not have any more, or that this drug is the
least effective of the series, therefore, we will not have this drug avail-
able, and so forth, he is by that statement infringing upon the right `of
the physician to treat the patient. He is also denying the patient the
right to treatment. And I would stress for you, sir, that much of the
emphasis which the press has given to the complications of drugs which
have been mentioned in these `hearings has increased concern about
side effects `and this is one of the reasons why I wrote the editorial
last year in Medical Science called "Concern about Side Effects and
Denial of Treatment," because I see patients who have been denied
effective treatment because of concern about side effects.
Instead of their being not only ineffectively treated, the cost of their
illness in dollars and cents w'as increased, but their personal human
suffering was prolonged and magnified because an alarmist attitude
has been created by side effects. This is what I mean by let us have a
balance. If we are going to say such and such a drug is responsible for
this, this and this, fine. Let us also say what the incidence of these
~omplications i's. Let us also say how can we find out w'ho `are the risk
patients. Did the physician balance risk against benefit in this par-~
ticular case? Did `he take a legitimate risk? And should we not take
legitimate risk? If we do not take legitimate risk there will be no
tiiedical therapy at all.
Senator NELsoN. We have not had anybody before the committee
who suggested we should not take any form of risk. The most classic
case is still chloramphenicol, which we will have further extensive
hearings on.
That is a dramatic case of a widely abused drug in which a number
of people have died because of the carelessness of the doctor in not
knowing what he was doing. I have now two friends, two acquaint-
ances, who because of what they read in the paper, when their child
just got chloramphenicol prescribed as a broad spectrum antibiotic
for a not very sick child, t'hey refused to take it. The child got perfectly
well. There was no clinical test given the child, no testing to find out
what was causing the fever to find out if' it should be treated by
chloramphenicol. If that child had gotten it and died, it would have
been a catastrophy.
This has happened hundreds o'f times in this country an'd the best
exp'erts we have, and we are going to get more, say that this has been
a widely abused drug. We have had nobody in here say to the contrary.
Now, if the publicity of this committee has had the conse4uence of
warning the doctors w'ho are abusing this drug, as the experts say,
and I will be glad to have any doctor in the country come in and present
the evidence that they are not, if that publicity has done that and he
PAGENO="0265"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4169
had indicated the profession, all the time spent by this committee is
well worthwhile.
Now, I said several times the tragedy was that the American Medical
Association did not throw up the alarms, call a special conference,
warn the doctors, do everything it could. It took a congressional com-
mittee with no expertise at all to bring it out and we cut the usage
in one 6-month period from 20 million grams to four compared to the
previous year.
I have seen no one come in and say we quit using it for indicated
cases. They quit using it for nonindicated cases. We have had testimony
here-and we are going to get into this much more deeply later-from
doctors who specialize in drugs and the use of drugs, saying that six
to seven, perhaps $8 out of $10 spent on drugs are spent needlessly.
I think this ought to be made a matter of public knowledge. I think the
profession ought to discipline itself and in many ways they have not,
and if these hearings contribute to that, which I think they are, they
will be worthwhile.
Now, when you get to the question of limiting a doctor's prescribing,
referring to a formulary, I do not know of any better way to get the
collective judgment of the best people in the profession and in a hos-
pital formulary, as you are well aware, if the doctors on the staff are
competent and if the formulary committee and the specialists there
know what they are talking about, I would guess that the collective
judgment of the internist and the surgeon, the pharmacologist, and
the pharmacist and all the rest of the specialists sitting down and
deciding on a formulary, that their collective judgment based on their
special knowledge is better than a single judgment of any single doctor.
I would guess that that is true in any operation and that is why
formularies are used in hospitals.
Now, if the formulary committee is so ignorant or careless that
they will bar the use of a drug that will do a job that no other drug
in the formulary will do, well, that is another indication to this com-
mittee of the incompetence of the profession or at least of this f or-
mulary committee. But to have doctors saying, as individual practi-
tioners, without special expertise, just reading the literature, that they
are better prepared to decide what drug ought to be given than a group
of people who practice and have experience in it, I think is a lot of
nonsense and so does every professional man I know of.
Dr. Aim. Senator, there are several comments I would make. One, I
did not have in mind chloramphenicol when I was talking about side
effects.
No. 2-
Senator NELSON. I think that is the one that has gotten big publicity
here.
Dr. AYD. I agree with you wholeheartedly that there has been in-
judicious prescribing of medications, not only in the United States
but in every country in theworld.
Now, this I must stress, is due in part to the fact that there are
physicians who are casual individuals, just as there are lawyers who
are casual individuals, or businessmen who are casual individuals,
and so forth. Even in the 12 Apostles there was a Judas. We cannot
hope to eliminate human frailty by legislation.
PAGENO="0266"
4170 COi~tPETITIVE PROBLEMS IN THE DRUG INDUSTRY
I applaud your committee for calling attention to some things. I
sincerely believe that there are areas in which the practice of medicine
can be improved upon. That, however, I say is `the responsibility of
the medical profession, not the pharmaceutical industry.
For example, I agree and `have written editorials urging doctors to
label prescriptions so that when a patient walks into my office and
puts down a brown paper bag full of bottles of medicine I can easily
identify what they are. I think this should be done. I think it should
not only have the name of the drug, it also should have the strength
of the medication.
Senator NELSON. I have introduced a bill to that effect. I hope you
wIll come and testify for it.
Dr. AYD. Well, I would be very happy to, sir, because I feel very
strongly about this.
Let me illustrate one of the reasons why. Today's drugs are very
potent. They can smite and they can heal. Let us face that fact. We
are dealing with potent remedies. Their judicious use is imperative.
Now, if a doctor is unaware of what the patient is taking, he may
add another drug `which can really be tragic for the patient~
T'his would lead me to point out something to you which I think
this committee needs to seriously consider. If we are going to have an
array of generic drugs when patents go off of a particular substance,
this is fine. I have no objections to this at all. I have this one thing,
though, that I consider imperative and this is based on actual every-
day practice of medicine experience, that that generic drug be in some
way identifiab~Ie.
Now, let me illustrate. In the city of Baltimore where'I practice,
if the patient gets a generic drug at a hospital pharmacy and I am
called on a Saturday or a Sunday to see this patient because some
complication has arisen, and you get this unidentifiable thing and the
hospital pharmacy is closed, you cannot find out what the patient is
taking. Now, at least we have this advantage today, I can recognize
every commercially available brand name psycho-pharmaceutical. I
cannot recognize the generic ones.
If we are going `to have them when the patent comes off of a partic-
ular one, fine. There is nothing wrong with that. But let us make sure
not only that it is identifiable but I do think that in the interests of pro-
tecting the health, not just the pocketbook, the health of the American
public, that you should have some way of making sure through con-
gressional action that these generic equivalent drugs are indeed not
only labeled but that they have been tested and proven to be thera-
peutically effective, `therapeutically equivalent. This is not always the
case, as you know. If we have this, fine, I am for you 100 percent.
I think `the last part of my statement does not need to be read ex-
cept that I would stress that at the rate we are going, in 50 years we
may not have mental hospitals as we know them today.
We need more drugs, not less. That is why I said the task of the
physician is not the number of drug's we have available but learning
the art of how to use them judiciously.
Now, in this area, I must say in defense of the pharmaceutical in-
dustry, I think that they have made fantastic efforts to educate physi-
cians. I know how difficult it is to educate doctors. I have been trying
PAGENO="0267"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4171
to do this, teaching interns, teaching residents, lecturing at State medi-
cal society meetings, and so forth and so on. It is tough, a very tough
job. And I do not know if there is ever going to be a simple solution to
the question of educating physicians.
I must also point out something else, that we speak of having so
many drugs in this country but we are in a small ball park when it
comes to the number of drugs compared to the other Western nations.
One thing is going to happen if we look into the future a little bit.
Doctors are going to have less and less time to spend with j~atients.
It is going to be a production line thing as it has become in E~ngland
where the average general practitioner has 3 minutes to see a patient,
write a precription and hand it to him.
This may happen in this country. All the more reason why your
committee and everybody else ought to be stressing for the profession
how important it is for physicians to recognize that today's drugs are
like the hand of God. They can heal and they can smite and from this
standpoint I have no quarrel with you or your committee and I hope
I did not give you the impression that I came here as an attacker. That
was not my objective.
My objective, sir, was to come and plead for those patients to whom
I have dedicated my life, that we will not, in our desire to rectify some
errors in any way infringe upon the continued development of the
drugs that these people need if they are going to be restored to health,
and for that reason I am here and I think you for the opportunity
to be here.
Senator NELsoN. We would not want to infringe in any way and the
committee appreciates very much your testimony and your taking the
time from your busy practice to come over here and testify before the
committee. We appreciate it very much. It was very useful. Thank
you.
I am sorry again that I had to delay you.
Dr. Aim. No apologies necessary.
Thank you, sir.
(The supplemental information submitted by Dr. Ayd follows:)
BRIEF BIOGRAPHICAL SKETCH
Frank J. Ayd, Jr. received his medical degree from the University of Maryland,
School of Medicine, in 1945. The American Board of Psychiatry and Neurology,
Inc. certified him as a Diplomate in Ps~rchiatry in 1951. Dr. Ayd is an inter-
nationally known lecturer, writer, and psychiatrist. He has lectured in Europe,
Asia, Africa, The Orient, Australia, New Zealand, and North America. He is a
member of numerous national and international medical societies. He is a Fellow
of the American Psychiatric Association, The American, Academy of Psychoso-
matic Medicine, The American Geriatrics Society, a Fellow and a founder of
the American College of Neuropsychopharmacology. In 1955, Dr. Ayd was the
recipient of the Distinguished `Service Award and designated Most Outstanding
Young Man of the Year by the United `States Junior Chamber of Commerce for
Baltimore and the State of Maryland. In 1960, Ayd was the recipient of the Holy
Name Society Award for outstanding service to `Church and Community. In
1962, Dr. Ayd began broadcasting over the Vatican Radio on a program called
Religion and Science. In 1963, Dr. Ayd was honored by being the first American
Layman to be appointed to the Faculty of the Pontifical Gregorian University
in Rome. In 1964, Xavier University (Cincinnati, Ohio) conferred on Dr. Ayd
an honorary Doctor of Laws degree. Also in 1964, Dr. Ayd was the recipient
of the St. Vincent Pallotti Award for Oustanding Contributions to Religion and
Psychiatry. In 1965, Dr. Ayd was the recipient of the Rev. Joseph M. Kelly, S.J.
PAGENO="0268"
4172 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Medal awarded to an Outstanding Alumnus of Loyola High School. Dr. Ayd has
pi~blisbed over two hundred scientific articles. He is a contributor to over thirty
books. He is editor and publisher of The Medical~Moral Newsletter and the In-
ternational Drug Therapy Newsletter. Dr. Ayd is Associate Editor of Medical
Counterpoint and is on the editorial staff of several other medical journals. Dr.
Ayd is listed in Leaders in American Science, American Men of Medicine, and
the American Catholic Who's Who. He is a member of The National Association
of Science Writers, Inc. Dr. Ayd is married and the father of twelve children.
PAGENO="0269"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4173
EOITILJIAJL HOSPITAL
tRJi$iiipIIi$i_f_c Lwt!~ti~ui
tQQt PrqQgflQjjQa$
1958_____- 658
t959~ ~- --"- z,iOO
1960- - 2,731
196*L ~-- 4,601
1962- - 8,506
1963 _-- _11,261
1984 - 16,702
1965 20,353
1966 over 24,000(esttrnOted)
~I$I~$JIMJJOSPI1AL psycuepHARMJ,..cFj1peA~s.
- Year rolal
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MCIaMIL Nt rtkvne 14(1 Sandoz I9~9 -JO J3
Th1LAW1~: - - - Rate Sthérlng 1957 90~ 308
PROKBMNt MALEE~ ospltwctnMaieate WyOh 962 *2 770
ttr4A01*N cna-paithmn Pooie 1982 41 800
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nia Sflxhi'i %t4Q??/A
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PAGENO="0284"
4186 COMPE~FXTIVE PROBLEMS IN THE DRUG INDUSTRY
The first three patients listed in Table 1 (S.F., L.C. and WK.) were receiving
methicillin in doses of 6 to 24 gm per day; the fourth (A.J.) was given penicillin,
20,000,000 units per day, in addition to me'thicillin, 4 to 6 gm per day, and the
last three (0.0., M.L. and F.H.) received penicillin 12,000,000 to 60,000,000
units per day. The underlying infection for which the antibiotic was being
given was staphylococcal sepsis in two patients receiving inethicillin, and
osteomyelitis in the third. A.J., who was given both penicillin and methicillin,
was being treated for presumed bacterial endocarditis without the isolation of
an organism. The three patients who received penicillin were being treated
for bacterial etidocarditis, caused by Streptococcus viridan,s in 0.0. and F.H.
and by neisseria in ML.
In each patient the fever associated with the underlying infection had subsided
within a few days of the start of treatment, only to recur after a variable period,
which ranged from eight to 44 days. In four cases the fever was preceded or
followed shortly by a morbilliform rash, and in all seven eosinophilia occurred
being marked in six. Urinary abnormalities and azotemia appeared eight to
36 days after the institution of antibiotic therapy, following the recurrence
of fever by a few days in six of the seven patients, and preceding the fever
by almost three weeks in the seventh (S.F.). Hematuria occurred in all patients,
minimal to moderate proteinuria in all, and pyuria in five of the seven, Blood
urea nitrogen increased in all patients, the maximum level in individual patients
ranging from 50 to 130 mg per 100 ml. The duration of urinary abnormalties
was as short as four days and as long as 39 days, whereas the period of renal
insufficiency was usually somewhat longer. Impairment of urinary concen-
trating ability and metabolic acidosis occurred in six patients. In four patients,
acidosis persisted beyond the time that `the blood urea nitrogen and urinary
abnormalities had returned to normal.
Recovery, as judged by clearing of urinary abnormalities and return of blood
urea nitrogen to normal levels, ensued in six of the seven patients. The interval
between the appearance of urinary abnormalities and the discontinuation of
penicillin or methicillin varied between `three and 32 days, and recovery then
followed within five weeks. However, in `S.F. (Fig. 1) the urinary abnormalities
subsided while methicillin was still being given, although the blood urea nitro-
gen did not return to normal until eight days after the drug was discontinued.
In `the single patient who died (M.L.) fever developed on the twenty-first,
eosinophilia on the twenty-third, and rash on the thirtieth day of penicillin
therapy, followed by seizures, coma, urinary, abnormalities and progressive renal
insufficiency, with death occurring on the forty-second day. Penicillin was
continued throughout this period. Urinary output was less than 300 ml on the
last three days of life; this was the only case in which significant oliguria was
observed.
Renal biopsies were obtained in S.F. and L.O., who manifested nephropathy
to methicillin, and in 0.0., who received penicillin. In addition, post-mortem
material was available for study in M.L., who had been given penicillin. The
lesions were characterized by irregular interstitial accumulation of leukocytes
and by tubular damage (Fig. 2 and 3).
The infiltrate contained large numbers of mononuclear cells and eosinophils.
Most of the mononuclear cells appeared to be large or small lymphocytes, al-
though a few typical macrophages were present. In most areas mononuclear cells
predominated, and in a few places eoslnophils were absent. `Few neutrophils were
seen, and they were generally in direct association with necrotic tubules. No
plasma cells were found. Tubular damage and intertitial edema were observed
in association with the leukocyte accumulation; the damage was manifested
by changes ranging from slight distortion of cells to destruction of a portion or
the entire cross-section of the tubule. Many of the damaged tubules contained
amorphous or fibrillar eosinophilic casts as well as desquamated epithelial cells
and neutrophils. In most cases the affected segment of tubule could not be iden-
tified, but all levels appeared to be involved. Necrosis was conspicuous in two of
the four cases. Regenerating tubular epithelium was also found in areas. The
lesions were irregularly distributed; in the case studied at autopsy, they were
seen to be predominantly In the cortex, although a few were present in the
medulla. Most of the glomeruli appeared normal, but In one patient (L.O.),
a few showed equivocal increase In neutrophils. The blood vessels appeared
normal. In M.L., who was studied at autopsy, arteritis was found in the kidneys
or in other organs.
PAGENO="0285"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4187
75 REP~AL
BUN BIOPSY
MG 50 ~\ j
0I ~
`° 0-
URINARY ________
L_~c u
FINDINGS ______ ____
40*
30
EOSINOPHILIA 20
0/
10
0~
METHICILLIN 20
GM. 10 _____________________________________________
10 20 30 40 50 60
DAYS
FIGURE 1. Clinical Course in S.F., a 47-Year-Old Man in Whom
Nephropathy Followed Met hicillin Therapy for a Scrotal A t~scess
and Staphylococcus aureus Septicemia.
IMMUNOLOGIC OBSERVATIONS
Immunologic studies were carried out in one patient (L.C.). His serum assays
for benzylpenicilloyl-specific antibodies were done by passive hemagglutina-
tion. (22, 23) Serums obtained seven and fourteen days after methicillin therapy
was discontinued both showed a titer of 1 :1600. After treatment with mer-
captoethanol the titers were 1:640, indicating the presence of both 1gM anti-
bodies (mercaptoethanol sensitive) and IgG antibodies, mercaptoethanol
resistant), (22, 23) Direct skin tests (21) for skin-sensitizing antibody with
10AM penicilloyl-polylysine were positive when tested 40 days after methicillin
had been discontinued. Tests with dimethoxyphenyl-peniciloyl-polylysine (the
methicillin homologue) were negative. Delayed skin tests (24) 14 days after
methicillin was discontinued were positive with 0.1 M methicillin and negative
with 0.1 M penicillin.
IMMUNOFLUORESCENT OBSERVATIONS
In the first experiments an attempt was made to determine whether dimethoxy-
phenylpenicilloyl (DPO) haptenic groups, the major baptenie antigenic deter-
minant of methicillin, were present in the kidney sections. It is known that
methicillin can react with protein to yield hapten protein conjugates in which
DPO is bound covalently to lysine epsilon amino residues. (25) Sections of
kidney were treated with fluorescein-conjugated rabbit antl-DPO antiserum.
Figure 4 shows that intense staining was seen in a well defined, continuous linear
pattern outlining glomerular basement membranes and to a lesser extent tubular
basement membranes, as well as in tubular epitbelium and the interstitium.
That this staining was specific for the DPO hapten group was indicated by
two kinds of controls; renal biopsies from patients with acute glomerulonepbrltis,
PAGENO="0286"
4188 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Irregular interstitial leukocytic infiltration and edema are seen with
necrosis of some of the tubules. The glomeruli appear normal.
lipoid nephrosis, lupus nephritis and sections from normal kidneys obtained
at autopsy did not stain with this serum; and addition of the univalent hapten,
DPO-amylamine, at a final concentration of 1O~M to the fluorescein-conjugated
auti-DPO antiserum completely inhibited the staining. Inhibition was specific
sjnce the same concentration of DPO-amylamine did not inhibit fluorescent
staining by the antiglobulin serum. The kidney section stained very faintly
FIGURE 2. Section of Renal Cortical Tissue from ML. (Hematoxylin
and Eosin Stain).
PAGENO="0287"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4189~
Most of the leukocytes are mononuclear cells although numerous
eosinaphils are also seen. The tubule shows various degenerative
changes and several areas of' necrosis.
with antibenzylpenicilloyl serum. Thus, the presence of DPO haptenic groups
was demonstrated in the kidney.
Whether the DPO groups were coupled directly to the kidney structural pro-
tein or whether they were present as part of soiluble antigen-antibody complexes
FIGURE 3. Interstitial Accumulation of Leukocytes in Biopsy of
ML.
PAGENO="0288"
4190 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Bright, smooth staining is seen outlining glomerular (on the right)
and tubular basement membranes.
deposited in the kidney was investigated in the next experiments. If the DPO
hapten were part of deposited complexes, extensive washing of the sections with
univalent penicilloyl hapten would be expected to dissolve these complexes, thus
FIGURE 4. Frozen Section of Renal Biopsy of L.C. Stained with
Fluorescein-Conjugated DPO Antiserum.
PAGENO="0289"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4191
reducing or preventing subsequent staining of the sections with fluorescein-
conjugated anti-DPO serum. Accordingly, the sections were washed six times
with BPO-propylamine or with DPQ-amylamine 2X 102M, washed thoroughly
with saline solution and then stained with the fluorescein-conjugated anti-DPO
antiserum. No reduction in staining with the antl-DPO s~rum was seen. On the
contrary, staining of glomerular and tubular basement membranes appeared to
be enhanced. The staining in areas of tubular necrosis was markedly enhanced;
in these areas, clusters of brightly stained droplets appeared that were not evi-
dent in sections that were not first washed with hapten. These findings Indicate
that the DPO hapten detected was bound to kidney structural proteins rather
than being part of a deposited antigen-antibody complex. The enhancement of
staining produced by washing with hapten may have been due to specific elution
of antibody, which would make more DPO baptenic sites available to bind the
fluorescein-conjugated anti-DPO antiserum. This enhancement did not appear to
be due to binding of DPO-amylamine by the tissue, since treatment of sections
from other kidney diseases in the same fashion did not cause staining with
the anti-DPO serum.
Sections were also stained for 1gM, IgG, IgA, fibrinogen and complement
(beta1A-beta1C). IgO was seen in a patter~1 similar to that observed for DPO
hapten, whereas no staining was seen for IgA, 1gM, complement or fibrinogen.
Gamma-globulin staining appeared to be specific, since the antiserum did not stain
normal kidney, and specific sl~aining was obliterated by absorption of the anti-
serum with purified gamma globulin. Whether or not the gamma globulin was
antipenicilloyl antibody could not be determined.
DIscussIoN
The sequence of events in the seven cases included in the present report leaves
little doubt that in each the nephropathy could be attributed either to methi-
cillin or to penicillin therapy. The clinical picture was remarkably similar in the
seven patients, and in all, high doses of the drug were used for relatively long
periods. The histologic findings were principally interstitial nepliritis and tubular
damage. Arteritis or glomerular lesions were not seen by light microscopy. Simi-
lar pathological findings have been described as manifestations of methicillin
reactions in two reports (16, 17) and of a penicillin reaction in one patient who
had also received, sulfonamide and died with sepsis. (2) In addition, several
cases of interstitial nephritis due to drugs have been reported in association with
phenindione (26, 27) and sulfonamide therapy. (28, 29) Although we and others
have referred to the lesion as interstitial nephritis, tubular damage was present
as well, and it is not clear whether the initial event occurs in the tubules, the
tubular basement membrane or the renal interstitium.
The pathogenesis of the nepbropathy that occurs with naethicillin or penicillin
is unknown, but several considerations indicate that the lesions result from
hypersensitivity. In the first place, in our patients a syndrome characterized by
fever, rash and eosinophilia, which is generally accepted as evidence of an
allergic reaction, developed. Secondly, only a small number of patients receiving
methicillin or penicillin, even in very large amounts, have such a reaction, sug-
gesting that it is not due to direct toxicity of the drug. Thirdly, DPO hapten
(derived from metbicillin) and gamma globulin were found in the kidney of the
one patient studied by immunofiuorescence (L.C.). Fourthly, the same patient,
whose antibody response to penicillin was investigated, was found to have an
unusually intense immune response, characterized by a high 1gM titer, the
presence of IgG and skin-sensitizing antibodies against penicilloyl determinants,
as well as by delayed hypersensitivity. This kind of immune response is rarely
observed in patients treated with penicillin without an allergic reaction. (24,
30) The IgG, 1gM and skin-sensitizing antibody were shown to be specific for
the benzylpenicilloyl group rather than the dimethoxyphenylpenicilloyl group.
(31) The observation that serum antibodies specific for the benzylpenicilloyl
group rather than for the dimethoxyphenylpenicilloyl group were stimulated by
methicillin may be due to an anamnestic immune response, because he had been
treated with benzylpenicillin three years previously. (31) The delayed hyper-
sensitivity, however, appeared to be specific for methicillin rather than for
penicillin, as indicated by the results of delayed skin tests to these drugs. De-
layed hypersensitivity may thus represent a primary immune response.
These considerations favor a hypersensitivity basis for the renal lesions. How-
81-280-69-pt. 10-19
PAGENO="0290"
4192 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
ever, conclusive evidence is lacking, and probably could not be obtained without
a suitable experimental model, which is not available at present.
If one provisionally accepts the interpretation that the renal lesions result
from hypersensitivity, it remains to be determined what the underlying patho-
genic mechanisms are, and why this reaction occurs in only a small percentage
of the many patients receiving these drugs. Two general possibilities can be con-
sidered: in patients receiving large amounts of methicillin or penicillin, deriva-
tives such as penicilloyl hapten may normally couple with structural renal pro-
teins, and the damaging immune reaction may depend primarily upon an unusual
immune response; or, alternatively, it may be considered that the patients in
whom nephropathy develop's, in contrast to the vast majority of persons, are
uniquely capable of forming these hapten-kidney conjugates from the penicillins.
The first explanation seems more likely, since penicillins are known to be chem-
ically reactive with a wide variety of proteins. However, the data do not permit
a definite decision. We have no Immunofluorescent observations of renal tissue
from patients given large amounts of methicillin or penicillin In whom inter-
stitial nephritis has not developed. Such ~bservatlons would provide information
concerning this problem.
The question of the type of immunologic mechanism responsible for the damage
remains. Despite the presence of gamma globulth (presumably specific antibody)
and hapten in the lesions of the patient studied by i'mmunofluorescenee, several
considerations indicate that the renal damage may not be initiated by antigen-
antibody interaction. First of all, complement (beta1A-beta1C) was not detectable
in association with the gamma globulin and hapten. Secondly, although gamma
globulin and hapten were present in glomeruli, glomerular abnormalities were
not apparent; since it is well established that glomerular damage is readily
brought about by antigen~antibody complexes, (32) it seems likely that the type
of complexes present in this patient were not tissue damaging (possibly because
complement was not fixed). Finally, the histologic character of the lesion, with
a predominantly mononuclear cell infiltrate, suggests the possibility that the
damage was due to delayed hypersensitivlty.* This possibility is further supported
by `the observation that the patient exhibited delayed sensitivity to methicillin.
Dosage of drug appears to have a role in the nephropathic reaction since the
patients receiving methicillin were given a maximum dosage of 20 to 24 gm per
day except for one patient (A.J.), who received only 6 gm per day. However,
this patient was also receiving penicillin in a `daily dosage of 20,000,000 units,
and the other three in whom nephr'otoxicity developed during penicillin therapy
were receiving up to 20,000,000, 30,000,000 and 60,000,000 units per day. Further-
more, the shortest interval between `the initiation of therapy and the appearance
of urinary abnormalities was eight days, with a range between 16 and 34 days
in the other six patients. Thus, it appears that high doses of drug for prolonged
periods are more likely to produce nephropathy. At lower dosages of penicillin
or me'thicillin the extraction by the kidney is almost complete, leaving little or
none of these materials in the peritubular capillaries or interstitial fluid beyond
the proximal tubules. At higher blood concentrations, the rate of transport by
the proximal tubules increases, but extraction is Incomplete, resulting in greater
concentrations of drug in the blood leaving the proximal peritubular capillaries
and in the interstitium. It sems likely that the increased rate of tubular transport
and the increased concentrations of drug in peritubular capillaries and intersti-
tial fluid that exist during administration of large doses have some effect on the
occurrence of nephropathy. Since equivalent doses are frequently administered
without any clinical evidence of renal damage, it is obvious that dosage is not
the only factor responsible for nephropathy, and it is likely that the kind of
immune response made to the drug is the critical feature.
`The mechanism responsible for the marked azotemia that occurred in each of
our patients is not clear. The absence of glomerular abnormalities and the con-
sisten't finding of Interstitial inflammation and tubular damage might lead one
to postulate that the reduction In glomerular filtration was due, at least in part,
to increased interstitial pressure opposing filtration. Additional hemodynamic
alterations other than those attributable to increased interstitial pressure, or
perhaps tubular back diffusion, might also be Involved. The impairment of uri-
nary concentrating ability and the presence of striking metabolic acidosis even
*The question could be raised why a delayed sensitivity, reaction did not occur in the
gloineruli. Although the reason is not known, it can be stated that there is no experimental
evidence that it i~ possible to produce a delayed reaction in glomeruli.
PAGENO="0291"
COMPETITIVE PROBLEMS IN TIlE DRUG INDUSTRY 4193
beyond the period of azotemia suggest the occurence of distal tubular dysfunction
as well as glomerular insufficiency.
Hematuria, which was gross in `four of the seven patients, pyuria and pro-
teinuria occurred consistently. Although it is possible for these to be glomerular
in origin without demonstrable structural glomerular abnormalities, it seems
more likely that these urinary findings arose from damaged tubules.
Thirteen other cases of nephropathy to methicillin have been reported in the
literature. (11, 17) The clinical picture of fever, often with skin rash and
eos'inophilia, as observed in the present series, was also typical of the previously
reported cases. Hematuria was observed in all, and in nine of the 13 patients
was gross. In six of the 10 cases in which such data are given there was an in-
crease in blood urea nitrogen or serum creatinine. All patients appear to have
recovered, although `in two serum creatinine was still elevated at the time of last
observation. The pathological findings are described in two patients, both of
whom showed interstitial nephritis without glomerular abnormalities. (16, 17).
The clinical and pathological features of alleged nephropathy to penicillin as
previously reported in the literature (1, 11) differ greatly from what has been
reported to follow methicillin, and from what we have observed after either
methicillin or penicillin. The dosage of penicillin has been relatively low, in no
case more than 1,200,000 units per day, and the evidence of nephropathy has ap-
peared promptly, usually on the second day and occasionally a few days later.
Although skin rash is cited in most cases as evidence for a hypersensitivity reac-
tion, eosinophilia and fever have been noted only rarely. The clinical and patho-
logical features of the renal disease have varied widely among the 15 cases re-
ported. Two groups seem to predominate. In one group of five patients the findings
were characterized by periarteritis and glomerulonephritis, either diffuse or focal
necrotizing in type. In another group of five patients acute renal failure and anuria
developed in association with infection. All the five patients in this second group
underwent diuresis and survived; no pathological data are available. Two other
patients had antecedent renal disease, and two showed the clinical picture of
Ilenoch-Schönlein's syndrome and have had persistent evidence of renal disease.
`The evidence supporting a causal role of penicillin in these cases of nephropathy
cited in the literature is not conclusive. The patients, mostly children, in whom
acute renal insufficiency with oliguria followed a single injection of penicillin
may have been suffering from renal failure due to circulatory failure and sepsis,
or perhaps from acute diffuse glomerulonephritis. The pathological findings in
the kidneys have not been reported in any of them. The patients with periarteritis
and glomerulonephritis or with Henoch-SchSnlein's syndrome (presumably with
a form of glomerulonephritis) who have received penicillin may be suffering from
a reaction to the drug, but the apparent relation could be coincidental, since either
of these conditions can occur in the absence of any penicillin administration. In
fact, it seems likely that In some cases the clinical features for which penicillin
was given were those of already existing periateritis or glomerulonephritis. In
any event, if periarteritis or glomerulonephritis can, in fact, represent manifes-
tations of hypersensitivity to penicillin, the mechanism appears to differ from
that responsible for the occurrence of interstitial nephritis as reported here. It
must be concluded that the lesions commonly accepted as evidence of a hyper-
sensitivity reaction-that is, arteritis and glomerulitis-are much less firmly
established than interstitial nephritis as manifestations of penicillin
hypersensitivity.
REFERENCES
1. Anderson, A. B. Anaphylactic purpura following intramuscular penicillin
therapy. M. J. Australia 1: 305, 1947.
2. Barksdaie, E. E., Frost, D. M., and Nolan, J. J. Reactions from penicillin, with
case report of one fatality. U.S. Navy M. Bull. 48: 883-886, 1948.
3. Langdon, E. Exfoliative dermatitis following administration of penicillin.
U.S. Armed Forces M. J. 1: 210-213, 1950.
4. Spring, M. Purpura and nephritis after administration of procaine penicillin.
J.A.M.A. 147: 1130-1141, 1951.
5. Swann, R. 0., and Merrill, J. P. Clinical course of acute renal failure. Medicine
32: 215-292, 1953.
6. Carré, I. J., and Squire, J. R. Anuria ascribed to acute tubular necrosis in
infancy and early childhood. Arch. Dis. Childhood 31: 512-522, 1956.
7. Zilberg, 13. Anuria following penicillin administration. South African M. J.
32: 350-352, 1958.
PAGENO="0292"
4194 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
8. Unger, H. M., and Nemuth, II. I. Penicillinase treatment of acute renal
insufficiency due to penicillin hypersensitivity. J.A.M.4. 167: 1237-1239,
1958.
9. Rich, A. R. Tissue reactions produced by sensitivity to d~rugs. In Sensitivity
Reactions to Drugs. Edited by M. L. Rosenbeim and IL. Moulton. Spring-
field, Illinois: Thomas, 1958. Pp. 196-208.
10. Peters, G. A., Moskowitz, B. W., Prickman, L. E., and Carryer, B. M. Fatal
necrotizing angiltis associated with hypersensitivity to penicillin 0 and
iodides. J. Allergy 31: 455-467, 1960.
11. Schrier, B. W., Bulger, B. J., and VanArsdel, P. P., Jr. Nephropathy associated
with `penicillin and homologues. Ann. mt. Med. 64: 116-127, 1966.
12. Hewitt, W. L., Finegold, S. M., and Monzon, 0. T. Untoward side effects `asso-
ciated with metbicillin therapy. Antimicrobial Agents ~ Uhemothcrapy
1: 765-769, 1961.
13. Lamy, P., Anthoine, D., Rebeix, G., and Viniaker, P. Nephropathies par
intolerance ~ la métbidilhine. 4nn. med. Nancy 2: 1489-1496, 1963.
14. Grattan, W. A. Hematuria and azotemia associated with administration of
metbicillin. J. Pediat. 64: 285-287, 1964.
15. Feigin, B. D., and Fiascone, A. `Hematuria and proteinuria associated with
methicillin administration. New Eng. J. Med. 272: 903, 1965.
16. Brauninger, G. E., `and Remington, J. S. Nephropathy associated with `methi-
cillin therapy. J.A.M.A. 203: 103-105, 1968.
17. Simenhoff, M. L., Guild, W. R., and Dammin, G. J. Acute diffuse interstitial
nephritis: review of literature and case report. Am. J. Med. 44: 618-625,
1968.
18. McCluskey, R. T., Vassalli, P., Gallo, G., and Baldwin, D. S. Immunofiuores'cent
study of pathogenic mechanisms in glomerular diseases. New Eng. J. Med.
274: 695-701, 1966.
19. Levine, B. B. N(a-D-Penicilloyl) amines as univalent hapten inhibitors of
antibody-dependent allergic reactions to penicillin. J. Med. ~ Pharmaceut.
Chem. 5: 1025-1034, 1962.
20. Levine, B. B. Preparation of penidilloyl-polylysines, `skin test reagents for
clinical evaluation of `penicillin hypersensitivity. J. Med. Uhem. 7: 675, 1964.
21. Levine, B. B., and Redmond, A. P. Nature of antigen-antibody complexes
initiating specific w'hea1~and-fiare reaction in sensitized man. J. Olin. Inves-
tigation 47: 556-567, 1968.
22. Levine, B. B., Fellner, M. J., and Levytska, V. Benzylpenicilloyl-specific serum
antibodies to penicillin in man. I. Development of sensitive bemagglutina-
tion assay `method and ha'ptenic specificities of antibodie~. J. Immunol.
96: 707-718, 1966.
23. Levine, B. B., Feilner, `M. J., Levytska, V., Franklin, B. 0., and Ali'sberg, N.
Benzylpenicilloyl-specific serum antibodies to penicillin in man. II. Sensi-
tivity of liemagglutin'ation assay method, molecular classes of antibodies
detected, and antibody titers of randomly selected patients. J. Immunol.
96: 719-726, 1966.
24. Redmond, A. P., and Levine, B. B. Delayed skin reactions to benzylpenlcillin
in man. Internat. Arch. Allergy 33: 13-206, 1968.
25. Batchelor, F. R., Dewdney, J. M., and Gazzard, D. Penicillin allergy: forma-
tion of penicilloyl determinant. Nature (London) 206: 362-364, 1965.
26. Galea, B. G., Young, L. N., and Bell, J. R. Fatal nephropathy due to phen-
indione sensitivity. Lancet 1: 920-922, 1963.
27. Baker, S. B., and Williams, B. T. Acute interstitial nephritis due to drug
sensitvity. Brit. M. J. 1: 1655-1658, 1963.
28. More, R. H., MeMillan, G. C., and Duff, G. L. Pathology of sulfonamide allergy
in man. Am. J. Path. 22: 703-735, 1946.
29 French, A. J. Hypersensitivity in pathogenesis of histopatbologic changes asso-
ciated with sulfonamide chemotherapy. Am. J. Path. 22: 679-701, 1946.
30. Levine, B. B., Redmond, A. P., Feliner, M. J., Voss, II. EL, and Levytska, V.
Penicillin allergy and heterogenous immune response of man to benzyl-
penicillin. J. Olin. Investigation 45: 1895-1906, 1966.
31. Levine, B. B., Levytska, V., and Zolov, D. Penicillin hypersensitivity `and doc-
trine of original antigenic sin. J. Olin. Investigation 47: 61a, 1968.
S2. Unanue, B. B., and Dixon, F. J. Experimental glomerulonephritis: immunolo-
gical events and pathogenetic mechanisms. In Advances in Immunology.
Vol. 6. Edited `by F. J. Dixon and J. H. Humphrey. New York: Academic
Press, 1907. Pp. 1-90.
PAGENO="0293"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4195
APPENDIX IV
STATEMENT OF DR. DONOVAN F. WARD, PRACTICING PHYSICIAN, DUBUQUE, IOWA
Mr. Chairman, I am Donovan F. Ward, `a practicing physician, of Dubuque,
Iowa, and I appreciate this opportunity to offer my Views on questions regarding
the prescribing of drugs, which have been raised before your Committee since
May 15, 1967.
A considerable store of technical and scientific testimony has been adduced in
the course of this inquiry. This is as it should be, of course. You must have
scientific explanations for vastly complicated scientific questions if you are to
begin to resolve differences in statements and claims which stud the record-
not only of this hearing-but also that of the public controversy over drug
prices and the relative efficacy of drug products.
But there are other considerations, too, and that is why I asked for an oppor-
tunity to testify. I would like to discuss for a few minutes the subject of drugs
from the standpoint of the physician who prescribes them, and who, alone, is
responsible to his patient for their effects. It is, after all, the delivery of the
care most likely to meet a particular illness situation that is the urgent and
immediate concern of the physician at his patient's bedside.
At that moment-and I cannot overstate this point-the physician must know
what he is prescribing, what it does and where it came from. He must have
every freedom to `select those medicines which he knows are of the highest
quality and which his experience tells him will produce the best results.
Frankly, my apprehensions have been aroused by statements and proposals,
which are becoming increasingly famiii'ar-~and a good many of which have
been heard here-that seem to disc'ount `the importance of that freedom, or
appear designed to take it away altogether.
Let me, at this point, provide some brief `biographical information. I am a
graduate `of the University of Iowa College of Medicine, Class of 1930. I have
practiced medicine and surgery in Dubuque since 1931, interrupted only by
years spent in additional `professional training `and war service, 1942-1946, in
the U.S. Navy Medical Corps.
In 1964 and 1965, I was president-elect and president `of the American Medical
Association. Over the years, I have `also `served on a number of AMA councils
and committees, including the Join't Council to I'mprove `Health Care of the Age'd,
of which I was director from 1963 to 1965, the Committee on Medical Practices,
the Committee on Medical Education a'nd Hospitals and the special AMA
Advisory Committee to the Department of Health, Education and Welfare; at
pres'ent, a member of `the AMA Council on Legislative Activities `and medical
advisor on the Advisory Board to the Bureau of Veterinary Medicine u'nder
the F.D.A.
I am a Fellow of the American College of `Surgeon's `and `of the International
College of `Surgeons and a past president of the Iowa Clinical Surgical Society.
I am presently serving as `senior surgeon at The Finley a'n'd Mercy Hospitals in
Dubuque and consulting surgeon at Xavier Hospital. Since 1956, I have been
the U.S. Public Health Service Designated Physician in Dubuque and since
1962, the F.E.C.A. Designated Physician. From 1950 to 19~35, I was the Dubuque
County Designated Health Officer.
I am a member of the Iowa Division of the American Cancer Society, was
co-editor of its early manuals, and have served on its Professional Education
Committee since 1952. More than a dozen papers and articles, which I have
written on medical and surgical problems, have been published in professional
journals.
As I have indicated, Mr. Chairman, I do not represent any organization or
group. Rather, I am submitting this statement as an individual who has had
the good fortune to participate in an era of unparalleled medical and `scientific
advances and who sincerely believes that this progress may be retarded or
halted by the emotionally-charged actions which are being urged.
There is far more involved in your hearings than criticism of the drug
industry's merchandising and pricing policies, although I will say that if the
industry is made the victim of some kind of restrictive legislation, its ability
to contribute to medical progress cannot fail to suffer-and the patient will
be the ultimate loser. Also at stake here is the threat of scientific truths being
submerged and lost in a raging national debate over socio-economic questions
PAGENO="0294"
4196 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
with strong political overtones. In jeopardy, too, is the historic right of the
physician to prescribe the precise treatment for his patient which he believes
to be the most suitable in each instance, based on his professional knowledge.
This is the point of deepest concern to me.
Under the American system of medical care, the physician alone arrives at a
diagnosis and he alone should decide what medicine is to be administered to
his patient. This is a vital part of the physician's professional responsibility
and it cannot be delegated without endangering the quality of the care each
individual receives.
Much has been said before this Subcommittee about the so-called "therapeutic
equivalence" of drugs-regardless of who produces them-if they contain the
same active ingredient and meet U.S.P. or N.F. standards. The argument is
made that products sold under their generic names are generally cheaper than
those bearing the brand name of a particular manufacturer; hence, patients
would save money if their physicians would only prescribe by generic names.
The popular appeal of this approach is undeniable. If a less expensive drug
will accomplish as much, why pay for the higher-priced one? I would like to
answer that by stating categorically, on the basis of some 36 years in the practice
of medicine, that the argument is fallacious on its face. There are no such
things as identical or equivalent drug products, which can be depended upon
to have the same effects on all p~tients under all conditions-any more than
there are identical or equivalent patients, who can be counted on to react the
same to the same product under the particular condition of their illnesses.
I am sure I do not have to take your time to discuss the many variables
existing among drug products, from different manufacturers, even though they
bear the same generic name. In previous testimony, you have heard of the
differences in manufacturing processes. Yo~i are aware, from the hearing record,
that substances such as binders, excipients or lubricants added to the active
ingredient by one producer may be omitted or unlike those used by another pro-
ducer. The active ingredient itself may vary in important respects-degree of
fineness, crystalline state, etc., even assuming compliance with standards set
forth in the specifications for the drug product in the official compendia.
Each of these differences can have significant effects in the treatmcnt of ill-
ness. As a physician, I know-I have learned-that individual patients react
differently to same treatment. The physician's task is to find the most effective
medicine to meet the situation with which he is confronted. And I believe it
must be accepted that the judgment of the therapeutic results of a medicine can
only be made by the physician in cooperation with his patient. Thus, it follows, the
patient's interests will best be served under a system which continues to permit
the physician to specify those pharmaceutical products which the physician
knows are of the highest quality and which his experience tells him will most
effectively meet the patient's individual needs.
Most of us prescribe by specifying the brand name of the desired drug or by
selecting the product of a particular manufacturer. From time immemorial,
this has been our means for making sure our patients get their medicines from
sources we can trust.
Under legislation, which would require-by direct or indirect means-the pre-
scribing of drugs by their generic names, the physician would lose the control over
the medicines he designates for his patient, and the patient would lose this
safeguard over the quality of medicines he receives.
We know that substandard drugs are being marketed every day. These are
often sold under their generic names. We cannot be certain who produced them
or under what conditions. They may or may not give consistent therapeutic
results. Yet, one of these questionable products, of indeterminate origin, could
be used to fill a generic prescription. I cannot imagine a member of my pro-
fession, who would willingly gamble with his patient's health in this fashion.
I do not, for a moment, assert or imply that all generic-named products are
inferior to brand-name products. To the contrary, there are excellent generic-
named products on the market. Many quality drugs have no brand names. Many
of these are produced and* sold under generic names by ethical drug houses
that also manufacture brand-name drugs. The fact remains that unless the
product (whether marketed under generic or brand name) is made by a
reputable and qualified manufacturer, there is absolutely no way to tell which
is good and which is poor before it is used, without access to analytical and
biological laboratory facilities more elaborate than most physicians, pharmacists
and hospitals are likely to possess.
PAGENO="0295"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4197
There is another point I would make here. When the treatment is long-term,
several refills of the same prescription probably will be required. Under a
prescription, specifying the drug by name or by the name of its manufacturer,
each new supply would have the same variables as the one before-coating, base,
solubility, disintegration time, etc.-and could reasonably be expected to produce
the same response from the patient. But, with a generic prescription, the refills
could come from products of different manufacturers with different production
methods and different quality standards, depending on whose products the
pharmacist might have on hand when the refill was ordered. There could be,
in this situation, changes in therapeutic response, which might mislead the
physician in his diagnosis or alter the patient's progress. The effect simply would
be to deprive the physician of a margin of control over this patient's treatment.
It may be that in certain instances and with certain drugs, there is no signifi-
cant therapeutic difference among competing products. Indeed, they may have
all been checked and found reliable. Moreover, I am aware of no limitation
existing at the present time which prevents a physician from prescribing gen-
erically, if he so desires. I do myself, on occasion when I feel it is compatible
with the best interests of my patient. But, if there is the slightest question in my
mind, I prescribe only those pharmaceutical products with which I am familiar.
If a pharmacist wishes to use another preparation, he would have to assure
me that the product he was recommending measured up to very rigorous criteria.
And, unless I had confidence in the pharmacist, and unless he in turn could
assure me of his faith in the integrity of the manufacturer, I doubt that I'd
permit my choice to be altered.
Chances should not be taken with any drug; they absolutely cannot be taken
in the area of critical drugs. When, for example, I prescribe digitalis or nitro-
glycerin for my heart patients, I must know-beyond any doubt-the precise
medicine that is being administered. Therefore, in every case, I will specify a
product of demonstrated reliability, manufactured by a firm whose reputation
I know and whose `products I trust. There can be no other way. The range
between a therapeutic dose and a toxic dose is too narrow for me to be able to
sleep nights if I thought my prescription were being filled from a bottle bearing
simply the generic label of an unknown or unfamiliar manufacturer or repack-
aging firm.
I would have nothing on which to base an evaluation of the medicine; of the
care with which the raw materials were selected; of the quality controls
exercised during production; of bow products from the `same manufacturer
have performed in the past under given conditions; of what the manufacturer's
reputation is for marketing drugs of ,proven potency, purity and safety. Indeed,
if the drug has passed through the hands of a repackager and jobber, I have
no way of knowing who the manufacturer is, and neither does the pharmacist
in this situation.
`The dispenser is obliged to use reasonable care in selecting a drug and no
one doubts that 999 out of 1,000 do. But, under the conditions' I have outlined,
this is meaningless. An experienced salesman can separate quality from trash
in such commodities as clothing on the basis of the feel of the material, the
skill of the cutter, the fineness of the stitch. What can the pharmacist do?
Look at the pills or capsules? There is hardly a clue here, since even the most
vilely impure drug may look completely normal and pure. The pharmacist
has neither the time nor the equipment to establish the potency and purity
of me~1icine cloaked behind the anomymity of the generic name of its active
ingredient.
An altogether different situation exists when the medicine bears the trademark
identification of a reliable manufacturer, or, if packaged under its generic name,
is identified as the product of a reliable manufacturer. For all of us-the physi-
cian, the pharmacist, the nurse-this has to be our most practical measure of
trust. We know that the makers of quality drugs stake their reputations on, and
are answerable for, the integrity of medicines carrying their names.
For very simple and direct economic reasons they cannot afford to be linked
with shoddy merchandise. They h'ave invested grea't amounts of effort and money
in gaining their position in the drug field. With greater folly could there be than
for them to risk it all through `the distribution of even one or two inferi'or prod-
ucts? How long could they hope to remain pre-eminent in `the eyes of the medical
profession?
PAGENO="0296"
4198 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
In our competitive system, this is `the patient's strongest safeguard, far more
effective than any government policing efforts could provide for an industry as
fragmented and scattered as is `the pharmaceutical industry. It is also my great-
est assurance, as a physician, that my prescription is being filled with a medicine
of high quality, which is exactly the same as a medicine I have used in the
pas't under similar circumstances and found to be effective.
As far as I am concerned, I will state quite catididl~ that when a manufacturer
fails me the first `time-and I don't care how renown he may be-4t is the last
time. The drug industry is fundamentally a supplier of a service to the medical
profession. Such has been its historic and highly-useful role. I am as critically
concerned with the merit of this supplier and the quality of his service as I am
with the services of the nurses, the hospital technicians and other staff members,
my medical assistant and all others associated with my efforts to serve my
patients. In no case is second best good enough.
The prescribing system `tha't places `a premium on product and manufacturer
identification exerts a strong `and unrelenting pressure on the supplier to excel
and thereby earn the specification of his products in the market place. It encour-
ages him, not only `to adopt practices most likely to result in superior products,
but also to' increase his commitment to research that may lead `to still newer and
better products.
Yes, `the phra'se "newer and better products" has real meaning for a physician
of my generation. Perhaps that is why I feel so strongly on this subject.
I remember a bustling and eager young doctor in Dubuque almost four decades
ago, who came out of medical school with every confidence and faith that be
would conquer the ills of mankind. Then when I think of how pitifully limited his
resources were, I marvel at the boldness of youth. It is a wonderful attribute, no't
always realistic.
In those early years of my career-for I was that new doctor-I was destined
to watch patients die by degrees from tuberculosis witbotit the means to do
ar~y'tbing about it. I learned what it was to sit the night through at the beds'ides
of typhoid fever victims and sufferers from pneumonia, doing what I could
but watching them slip away because I could not stop the infection. Today it
is all different. Drug development, medical progress-these are not abstr'act
terms to me.
S'ince I ~egan prac'ticing medicine, the world has seen the emergence of new
drugs, new vaccines, nE~w therapies and new techniques at a pace remarkable
beyond belief. Tremendous inroads have been made in our battle against in-
fectious diseases. The fear of `contageous disease, which once swept entire com-
munities, has become largely a thing of the past. Drugs have been develo'ped
that are so extraordinary in their curative and preventative powers that the
American people-not the physicians or the pharmac~utical industry-have
named tbem~ "wonde'r drugs."
With the advent of penicillin in the late 1940's, many bacterial infections
were conquered for the first time. Then came the broad spectrum antibiotics,
which worked against itifec'tion's penicillin couldn't reach. Tranquilizers, steroids,
radioactive materials-the list is long-all have come into wide use In the past
quarter of a century. An amazing 80% of the drugs commonly prescribed today
were unknown just a decade ago.
These valuable pharma~ceuticals didn't just pop out of the ether. They are the
fruits of years of research by a comparative handful of drug manufacturers.
We `know their efforts a're co'n'stant'ly frustrated by failure. But we are `also
aware that they go on maintaining expensive facilities and highly s1~ecialized
teams of scientists, whose sole mission is to attack and, as we have seen, to
solve disease projlems. These firms are known to physicians as stout allies in
a never-ending struggle against man's deadliest adversaries. We respect their
intense rivalry as they strive to Outstrip their peers in the manufacture of the
best products and the discovery of new ones. We trust their pro'ducts and we
prescribe them.
Now, it seems to me, a fundamental question which cries fot an unequivocal
answer is being raised by this issue and by certain easy generalizations, which
have been made regarding it. Do the American people want `the best medicines
~that science and the industry know bo'w to' make, or, will they settle for the
lowest-priced generic drug? Will they support continued pharmaceutical re-
search for new and more effective drugs, or, will they say, "Let the next gener-
ation worry about its own disease problems and medicines to cure them?"
PAGENO="0297"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4199
The peril in the debate now raging is that the generic case will be overstated
in the consuming zeal of its advocates, and the public will be convinced that
price is the primary consideration in the choice of drugs. This is wrong and it is
dangero us! Quality must remain the paramount consideration if people are to
continue to receive the maximum benefits from a system that produces the best,
the safest and the most effective drugs in the world. And quality must continue to
be recognized in the market place if the system is to remain strong and creative.
If the aim is to grind all drug manufacturing firms down to the lowest common
denominator, which I cannot believe, there will be no incentive to excel, no
motivation (indeed, no resources) for discovery, and we will begin an un-
precedented process of medical retrogression in this country. There can be no
other result.
On the question of the price of drugs, about which so much has been said in
hearings, let me first point out that this is by far the smallest part of the cost of
sickness. Moreover, I believe figures from government sources have been placed
before you, showing that this is the one element of health care expenses which
has declined in recent years-both as to the prices of drugs themselves and the
proportion of the total bill for a sickness which they represent. It is a remarkable
record in this inflationary period when the prices of virtually all other commodi-
ties have been rising steadily.
It should also be remembered that the efficacy of modern drugs has reduced the
average length of stay in hospitals, as has been demonstrated in testimony before
you, and thus has helped to reduce hospital costs to the patient.
However, I do not want to be misunderstood on this point. Let me state cate-
gorically, no physician should overlook the opportunity to prescribe a drug costing
less if there is no risk to the patient's health or if it makes no difference in the
therapy of the patient.
The AMA, on at least three occasions including the period when I was president
of the Association, adopted resolutions urging physicians to supplement their
medical judgment with cost considerations when prescribing for their patients. I
am heartily in accord with that position and, I might add, it is a rule of profes-
sional conduct I have followed throughout my career. I am no stranger to practice
among people of limited means.
The memory of some of my earliest experiences as a doctor has been awakened
by this controversy, involving, as it does, the attempt to institute government
control over the prescribing of drugs for the elderly and financially unfortunate.
I came out of medical school and completed my internship in the depths of the
Depression. As a member of the Dubuque County Medical Society, I agreed to do
my part in the community to help care for the needy. Accordingly, I received a
list of the drugs that could be prescribed for the so-called county patients and for
which the county would pay from its slender resources of the time.
That was more than 30 years ago; yet the system was strangely similar to the
legislation which was proposed last year on a national scale for millions of
beaeficiaries of federally-financed health programs, proving. I suppose, that
there is really nothing new under the sun!
I had, as I have noted, just finished my internship and supposedly was in
command of the pharmacology of the day. But, when I looked at the list of drugs
for welfare patients, I found to my dismay that I was not familiar with half of
them. My inquiries disclosed that many dated from before I bad started medical
school and by then were largely obsolete. I was, I realized, unable to use the
knowledge I had gained as .a medical student if I were to prescribe from this list
which was the only way my welfare patients could have free drugs.
There was no choice for me. I had to confide my dilemma to the patients and
explain that I could not write a suitable prescription in a great number of cases.
How well I remember their answer, which I heard-not once or twice, but time
after time, "Okay, Doctor, give us the prescription which you think is the best
and we will get the money to pay for it."
The attitude of those people made a lasting impression on me. More than
any other experience which I have had, it led to the formulation of beliefs
which I hold very strongly to this day: No man in his illness and misfortune
should be treated as seco~ri~d class.
No one insulated in a government bureau from contact with human need
and suffering should have the authority in this day and age to tell those who
are devoting their lives to the treatment of disease what they can or cannot
prescribe for any patient; particularly for the most pathetic group of patients
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4200 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
of all-those whose lack of financial resources has deprived them of control
over their own destinies and made them dependent on the government for
care. They are the helpless ones and should be the subjects of our most com-
passionate concern.
Mr. Chairman, I abhor the thought of a national formulary for federal
welfare patients, selected "by committee," listing the only drugs available at
government expense to this group of Americans, and favoring generic termi-
nology as an economy measure unrelated to medical considerations.
Generic drugs will not assure quality, as I have tried to show; often they
will not meet individual illness requirements. Thus, the proposed formulary
would discriminate against the beneficiaries of government programs. The
number and kinds of drugs which their physicians would be able to prescribe
for them-for which they would be reimbursed-would be limited. Other more
fortunate citizens would continue, as a matter of course, to enjoy the advan-
tages of the full range of the nation's drug armamentarium.
I foresee the time when, under this arrangement, countless physicians across
the country would face the same Impossible quandry I faced years ago with
the county welfare's list of acceptable drugs-whether to prescribe a drug
from the formulary so the patient could be reimbursed, even though the drug
might not be the most desirable under the circumstances, or whether to
prescribe a drug not listed in the formulary, and thereby penalize the patient
financially.
There is. the further problem of combination products, those medicines con-
taining two or more active ingredients. There are no generic names for these.
Yet the supporters of the national Formulary proposal are placing all their
emphasis on generic names for their listings. Would combinations be excluded?
Certainly they would be disadvantaged in competition for a place on the list
by limitations which have been placed on the acceptance of non-generic drugs
by the Formulary Committee. There are many outstanding combinations. I
have used them for years. About 100 medicines which would fall under this
particular stricture were among the 200 most frequently prescribed by phy-
sicians in 196(3.
While the legislation to which I have referred is not before this Committee,
I am sure it is in your minds. It is significant, for purposes of discussion, be-
cause it illustrates so clearly the manner in which enforced generic prescrib-
ing by any approach can interfere with sound medical practice; can dis-
criminate against any segment of the population at which it is aimed, and
can jeopardize the ability of top-quality pharmaceutical companies to perform
effectively by sapping their resources and robbing them of the incentive to
compete for recognition.
Getting back to my original premise, when all the emotional polemics which
have been evoked by this issue are stripped away one fundamental point
remains:
Some companies consistently make medicines of high quality and some do not.
The names of the drugs, in themselves, really have very little to do with the
problem except as they indicate the source.
What is important to me as a physician is the demonstrated reliability of a
product and my being able to act with confidence on the reputation and resources
of a particular company. Even a new product with which I have no direct experi-
ence carries a greater presumption of safety and effectiveness if the past per-
formance of the manufacturer bespeaks excellence.
It is not simply a commodity that the pharmaceutical manufacturers are deliv-
ering; it is relief from aches and pains and conditions that bedevil people. Just as
a man who goes to a hardware store to buy a brace and bit isn't only buying a
brace and bit, he is buying holes; so drug firms are dejivering therapy which
just happens to come in the form of pills, capsules, elixirs, etc. But it is that
therapy that counts and there Is more to it than merely stirring together certain
proportions of chemicals and other substances. Quality and performance must
be built in and the hard fact is, as all physicians know, some manufacturers do
not do this. My guide in selecting a medicine (whether by generic or brand name)
which I am sure will provide the desired therapy, has to be the maker of whom
I have some knowledge and in whom I have confidence.
Before I conclude, I would like to take a moment more to refer to services to
the medical profession which leading drug manufacturers perform and which
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also contribute to the best standards of medical care. To the extent that they
impose an extra financial burden on the companies, they enter into questions
regarding drug prices. Are these services helpful and worthwhile? Do they achieve
results commensurate with their costs? I would certainly say a loud `Xes to
both questions.
The information which we are provided about new drugs--and the periodic
updating of information about established products-is an invaluable aid to
physicians. Without the journals, the mailings and the personal visits from
manufacturers' representatives, I would be hard-pressed to keep abreast of today's
rapid medical advances and still work 12 to 18 hours a day at my practice. Inven-
tion of a drug is pointless if the medical profession doesn't have knowledge of it~
its indications, contraindications, dosage forms, etc.
I have noted a tendency in some of the earlier te~timony to deride doctors
because they deal with detailmen. I don't understand this. While I cannot speak
for other physicians, I know for myself I have found detailmen helpful and in-
formative. They bring me information on new developments. They can answer
preliminary questions. They often serve for the exchange of information with
other doctors. If I have a problem relating to one of their products, they can,
and frequently do, contact their home offices to get me an answer.
I realize they are trying to sell me. That's their job. I don't have to be sold
if I don't want to be. My feeling about them is the same as about the products of
their firms. I trust them on the basis of my past experience with them and my
belief in their integrity.
It is pure hogwash, of course, to suggest that any physician worthy of the
name would depend on detailmen and advertising pages of professional journals
for his continuing medical education. It is true the ads and the company repre-
sentatives often provide the first information on a new product. If I am interested,
I would turn to the package insert and the literature. Then I would check it out
with my colleagues in my county and state societies and, perhaps, consult the
hospital pharmacist. Finally, if the product seems to have possibilities for my
practice and I am satisfied after these inquiries, I might give it a try under close
observation.
This is the point where the services of the reputable companies really shine. I
know that whatever the dosage form in which I want to use the drug, the company
will make it available in my community in its full line. I don't have to prescribe
a tablet when I want to prescribe a tablet when I want to prescribe an injection
because the manufacturer hasn't found it profitable to produce or widely
distribute less popular forms.
Further, if questions arise about the action of the drug, I can report promptly
to the manufacturer because I know who the manufacturer is. If it is necessary,
I know I will obtain the assistance of the company's medical staff in identifying
and evaluating the problem, and applying the proper corrective measures. This
is not only true for new drugs but holds equally well for older, established
products. When I have identified the manufacturer in my prescription, I know
precisely where to go If difficulty arises. This would not be true in cases of
generic prescriptions filled by the pharmacist from whatever stocks he has on
hand.
He might or might not be able to determine where the medicine caine from.
If he could identify the source, the company might or might not have a medical
staff capable of advising me. If it were a -small company engaged in copying
successful drugs, the chances are it would have a limited staff and would not be
able to support the scientific personnel to provide service.
Beyond this, it must be assumed that the originating company, whose labora-
tories discovered the drug, is going to be far better acquainted with its good and
bad points than the secondary manufacturer who produces the imitation after the
originator has already demonstrated its worth -and successfully made the medical
profession -aware of its existence. The manufacturer who has developed a drug
must keep an accurate and up-to-date record of adverse reactions and other data
pertaining to it-s effectiveness. I know I can get the swiftest and most accurate
information from him about his pro-duct when I need it. This is not true of the
imitator in many cases. Moreover, the originator has every incentive to make sure
his product serves the public in the best possible way to preserve his reputation
among physicians and pro-tect his name in the market place.
In closing, I should like to point out that throughout my professional life I
have been concerned with the economic factors affecting the quality of medic-al
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4202 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
care. I believe, and I have often stated, that he who controls the economics will
control the quality of care. The quality of drugs is inescapably a vital part of the
quality of care.
Now, there is growing clamor to make the price of drugs the primary considera-
tion in their selection to relegate quality to secondary consideration. Any such
approach could not fail to adversely affect the quality of care. It would not, as I
have tried to show, appreciably lower the nation's health care bill. It could do
irreparable harm to the nation's health care system. I present this statement to
you because I am anxious to do my small part in alerting you to this peril.
Our present balanced and flexible health care `system is the wonder of the rest
of the world. As you proceed with your inquiry, I sincerely hope you will conclude
that it is in the best interests of all concerned to keep it that way, and that you
will summarily reject demands for such chancy experiments as the imposi-
tion of controls over the prescribing of drugs for economic, not health reasons.
APPENDIX V
THE MER-29 CASE
STATEMENT BY THOMAS M. RICE, ACTING CHIEF INSPECTOR, BUFFALO DISTRICT,
Foon AND Dnuo ADMINISTRATIOR, U.S. DEPARTMENT OF HEALTH, EDUCATION, AND
WELFARE
Mr. Chairman, it is a pleasure to appear before you today to discuss my part in
the investigation of ME'R/29.
During the time of the field investigation of ME'R/2P, from 14161 to 1963, I was
employed as a Supervisory Inspector at FDA's Cincinnati District Office. I was the
principle field investigator in the MER/29 case.
In early 1962, there was considerable publicity In the Cincinnati area, as a
result of `the drug warning letter mailed by the William S. Merrill Company to
all physicians, the previous December. ThIs warning letter informed phy~icians of
the incidence of cataracts, hair changes, ichthyosis, and other skin changes, de-
pression of adrencortical function and other side effects assoCiated with MER/29
therapy.
This publicity was the topic of a conversation in my Cincinnati car pool in
February 1962. One of the car pool members, Mr. Carson Jordan, who knew that I
was employed by the Food and Drug Administration said that his wife had been
involved in animal studies on M'ER/29 during the time she worked at Merrell,
when this drug was being developed. His wife, he said, suspected the records on
the animal studies had been falsified to make the reports look good. He told me
that Mrs. Jordan later resigned her job in the animal testing laboratory, where
she was employed under the supervision of Dr. William M. King, because she was
dissatisfied with the way Dr. King was directing the work. He said she felt very
strongly that Dr. King would have no qualms about "doctoring" the results of
the studies.
Recognizing the Importance of what Mr. Jordan had said, if true, I reported
this incident to our Bureau of Field Administration. At the request of our
Bureau of Field Administration, I interviewed Mrs. Jordan on the evening of
February 26, 1962. She told me that she had the responsibility of dosing and
weighing both the test monkeys and the control monkeys during a toxicological
study of MER/29. Mrs. Jordan said that at the end of the study, which took a
number of weeks, she worked up cha rts depicting the observations and weights.
Three or four monkeys were on MER/29 and a similar number were in the
control group in the study, she said.
Dr. King and his superior, Dr. Evert F. Van Maanen, were not satisfied with the
charts, Mrs. Jordan said. She said one test monkey on the drug, MER/29, bad
been sick and doing very poorly; its eyes "did not look right." This monkey
subsequently was not autopsied with the rest. In addition, her superiors decided
to substitute a control monkey in its place. Because of this decision, Mrs. Jordan
said it was necessary for her to rework the charts three different times. She
believed that the results on the charts would have been very unfavorable if the
sick monkey had been left in the test group. She stated that she was told never
to mention this substitution of data on the charts because this was the way the
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company wanted it. She named other former Merrell employees who were
familiar with this experiment, particularly Bruce I. Umberger.
I interviewed Mr. Umberger that night of March 12-13, 1962. Since his recollec-
tions substantiated Mrs. Jordan's to a considerable extent, they were prepared
in affidavit form. I again interviewed Mrs. Jordan on March 13, and her recol-
lections were also prepared in affidavit form.
Following this, I attended a conference in Washington, D.C., to plan further
investigation. It was decided to send a three~man inspection team, consisting of a
medical officer, a pharmacologist, and me, to inspect the firm and review the
raw data from the chronic studies on rats, dogs, and monkeys, and to get up-to-
date information on adverse effects to humans.
I made the inspection on April 9 and 10, 1962, with Dr. John 0. Nestor and Dr.
Edwin I. Goldenthal, from FDA Headquarters.
During this inspection, discrepancies were found between the raw data note-
books and charts kept by the firm with respect to the monkey chronic oral
toxicity studies and the data and charts on these studies which bad been sub-
mitted to FDA by the firm in support of the MER/29 NDA. For example, as
submitted in the NDA, monkey M51 was reported as having received 40 mg/kg
body weight MER/29 for six months and 20 mg/kg for ten months. The NDA
data showed no weight loss at the end of the experiment. The raw data showed
that monkey M51 was started on MER/29 about half way through the experiment
and was placed on 20 mg/kg body weight of MER/29 for only about eight months.
There was a significant weight loss toward the end of the experiment.
Monkey F49, according to the NDA submission, showed a wieght gain in the
last month of the experiment, but the raw data showed a significant weight loss
from 9.9 kg to 7.5 kg-a loss of 2.4 kg (5.3 lbs) in this last month.
Furthermore, discrepancies were found between the NDA submission and raw
data in the dates of autopsies of the monkeys. In particular, no record of any
autopsy on drug monkey M34 was found in the raw data.
The charts showing discrepancies with the NDA submission were copied, but
the firm refused to permit us to take the raw data notebooks the evening of
April 9, although promising to make copies of the pages we wanted. No one
at the firm was able to explain the discrepancies noted. We returned to the
firm on April 10, 1962, and still no one could explain the discrepanies. They did
not have the copies of the pages of the raw data notebooks as promised. How-
ever, they assured us that copies would be made available as soon as possible.
On April 12, 1962, I called Mr. E. R. Beckwith. Executive Vice President of
Merrell, because we still had not received the promised copies. He said they
were trying to get a complete picture of the situation, but because of changes
in personnel during the time the data was compiled, information was scattered.
He told me it was taking time to get the pieces of information together. He again
assured me he would get me the copies as soon as possible.
On April 17, 1962, I paid another visit to the firm because we bad still not
been supplied with the copies of the pages from the raw data notebooks. At the
same time, we discussed the details and status of the firm's recall of MER/29,
which was by then, underway. At this time, I was told by Mr. Fred Lamb,
attorney for the firm, that he could not give me copies of the requested pages
because the notebooks bad been sent to an attorney for the firm in New York
City for examination. He said it was up to this attorney, dealing at the Wash-
ington level, to decide whether the pages would be made available.
I understand that copies of the requested pages were finally turned over to a
Food and Drug Inspector in New York on April 19, 1962.
On April 24, 1962, I interviewed Dr. King at his home, accompanied by Mr.
T. C. Maraviglia, Director of FDA's Cincinnati District.
At this time, Dr. King told us that a control monkey, M35, had actually been
on an analogue of MER/29, known as compound 5066, for a time prior to being
used as a control animal. He also stated that his findings from the autopsy of
monkey F49, which had received MER/29, indicated morphological changes in
the ovaries. He said that it was Dr. Van Mannen's decision to omit this in-
formation from the second edition of the MER/29 brochure so that the inves-
tigators supervising clinical studies on MER/29 wouldn't know about it.
I again visited Mr. Umberger the night of May 3 and 4, 1962. He reviewed
copies of pages from the bound raw data notebooks which had been supplied
to me by this time. From these, he was able to recall that the sick test monkey
was number M34. He recalled that at autopsy be was told that the monkey,
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4204 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
M34 had had a "reverse heart attack," when he asked why this sick monkey
behaved abnormally-for example, missing a box it attempted to jump into
after being weighed. ~1e could not explain why there were no autopsy results
recorded in the raw data notebooks for M~4. The autopsy report submitted with
the NDA on this monkey indicated nothing abnormal about the heart. After
reviewing the raw data, Mr. Umberger signed another affidavit reaffirming the
affidavit of March 13.
On May 30, 1962, I interviewed Mrs. Jordan again. This time, she was shown
copies of the pages from the raw data notebooks and charts which she had
helped prepare, including Figure 7 submItted with the NDA. She now was
able to recall that the sick monkey she referred to in her earlier affidavit was
M34, which agreed with Mr. Umberger's recollection, and that this monkey did
not lose a dramatic amount of weight, but did poorly.
She confirmed the fact that M34 was the monkey that was mean, withdrawn,
and couldn't see properly, missing the box when he tried to jump into it. She
also recalled that monkey, M34 was not autopsied in her presence, which was
the reason no record was in the raw data book. She advised us that Dr. Van
Mannen was the one that told heir to falsify the chart (Fig. 7) turned In with
the NDA. He supplied the weights to be used for the curve on monkey M34,
which did not agree with those in the raw data notebooks, and insisted on the
other changes which: (1) showed M51 as being on MER/29 during the entire
experiment rather than the last eight months only; (2) showed monkey M35 as
being a control monkey for the entire time, though she knew it was on 5066,
another test drug, during the first part of the experiment; and (3) eliminated
weight figures for the closing weeks of the study-figures which would have
shown the dramatic weight loss of P49 and the weight loss of M51.
She also knew there were some suspicious looking rats on MER/29 studies
and that about `one-third of the MER/29 rats died.
On June 19, 1962, I interviewed Dr. K. S. Grady. He had been a consultant
veterinarian for Merrell since about June 1961. He said he had made specialized
examinations on dogs' eyes once a week for three or four months for Merrell
and noted abnormalities which developed slowly until some were diagnosed as
cataracts. Some of the dogs' eyes showed fingernail-like opacities. He also noted
dermatological problems in the dogs. These findings were reported to the firm,
primarily to Dr. King. Dr. Grady later found that these dogs were being dosed
with MER/29.
On June 20, 1962, I interviewed Frank A. Nantz, M.D. He is an ophthalmol-
ogist and bad done some examinations of dogs' eyes for Merrell on November 9,
1961. These dogs had developed cataracts while on a high-level MER/29 study.
He later made about six trips to the firm over a four-month period to examine
these dogs. In addition to cataracts, he noted that these dogs developed skin
rashes.
On June 22, 1962, I interviewed Dr. Irvine H. Page, M.D., Director of Re-
search, Cleveland Clinic, at the request of our Bureau of Enforcement. A dog
study on MER/29 which had been performed by his group and which had been
completed about two years previously, bail shown results which were unfavor-
able to Merrell. This was submitted for publication in the Archives of Pathology,
but Dr. Page decided to withdraw publication after he had sent his manuscript
to Merrell and they urged him to delay publication. I understand that the paper
eventually was published in June 1962.
This was the final field investigation I made of any significance in respect
to this case.
If you have any questions, I will try to answer them for you.
STATEMENT BY EDWIN I. GOLDENTHAL, PH. D., ACTING DEPUTY DIRECTOR, OFFICE
OF Nnw DRUGS, BUREAU OF MEDICINE, Foon AND DRUG ADMINISTRATION, U.S.
DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE
Mr. Chairman, I appreciate the opportunity of appearing before you today to
discuss my involvement with the drug triparanol, or MER/29, with regard to
(1) the initial review of the pharmacological and tox4cologieal data submitted
in support of safety of the drug, and (2) the investigation at the William S.
Merrell Company and the subsequent review of some of the raw data upon
which the reports submitted to FDA were based. MER/29 is a drug formerly
marketed by the William S. Merrell Company `for lowering cholesterol levels.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4205
With your permission, I will submit for the record `a statement of my educa-
tional and professional background.
At the time of the review of data submitted lfl support of MER/29, I was a
pharmacologist in the Division of rharmacology. At that time, pharmacologists
reviewing data on New Drug Applications (`NDAs) were located organiza-
tionally in the Division of Pharmacology of the Bureau of Biological and Phy-
sical Sciences, `and not part of the Bureau of Medicine. Comments or recommen-
dations by the pharmacologists on N'DAs were of an advisory nature. In this same
adviso'ry capacity, individual pharmaeologists frequently participated in meet-
ings at the Bureau of Medicine with representatives of the pharmaceutical
industry.
The New Drug Application for MIDR/29 was submitted by the William S.
Merrell Company on July 21, 1959. I did not make the initial review of the
application but wa's involved, in a supervisory capacity, with pharmacological
reviews of all New Drug Applications. Based on the pharmacology review of
the application, FDA notified the drug's `sponsor, in `a letter dated September
14, 1959, that the application was incomplete because of a questionable margin
of safety. We suggested a one-year oral study in rats `and a three-month oral
study in dogs, with one dosage level in e'ach of these experiments selected with
production of specific evidence of toxicity as a goal. Dr. F. Joseph Murray,
Executive Assistant to the Director of Research of the William S. Merrell
Company, by letter of September 24, 1959, to Dr. Jerome Epstein, the medical
officer assigned this application, indicated his firm's disagreement with our
conclusions. Dr. Murray maintained `that the su'bmitted `animal d'ata, partic-
ularly the results of the monkey study, showed MER/29 to have an "excep-
tionally good" margin of s'afety.
On October 6, 1959, Dr. Murray and `another Merrell representative, Dr. Wil-
ham King, met with several members of the Division of Pharmacology to
discuss the New Drug Application. I `w'as present at that meeting. `They advised
us that they bad some additional animal studies underway; specifically, a six-
month dog study and a six-month rat study. They indic'ated that these tes'ts
were not mentioned in the initial NDA submission because no results had been
obtained. We recommended that they administer the drug to one group of dogs
for a minimum of three months, at the highest dose the dogs could tolerate, in
an attempt to produce some evidence of toxicity.
We also recommended that they start an additional two groups of rats at
dosage levels higher than those used in previous studies, and that treatment be
continued for a perio'd of one year.
In a letter to Dr. Epstein of October 13, 1959, Dr. Murray again asserted that
the animal studies had demonstrated safety of MER/29, and stated: "We feel
that the significance of the studies carried out in monkeys has been entirely
overlooked."
On October 16, 1959, representatives of the William S. Merrell Company met
with members of the Administration to' discuss further the toxicological studies
which we felt were necessary to support the safety of MER/29. They indicated
they were planning to initiate a six-month dog study at dosage levels expecte'd
to produce toxicity and a rat study of twelve months' duration. In a letter dated
November 6, 1959, the Administration acknowledged the firm's correspondence
of September 24 and October 13, and said the results of the additional toxicity
studies agreed upon would be reviewed when submitted.
On February 12, 1960, the firm submitted additional toxicity data on MER/29
consisting of results of three-month and nine-month s'tudies in rats and a `three-
to six-month study in dogs. These data were reviewed in my memorandum, dated
February 23, 1960, to Dr. Frank Talbot, the medical officer who was handling the
MER/29 application at that `time. The conclusion was that, on the basis of the
animal toxicity data, there was little margin of safety with the drug. I indicated
my serious concern about the safety of the use of such a drug for reducing blood
cholesterol. I was concerned about the inherent toxic potential of the drug and
the possible long term effects of elevated blood desmosteroL MER/29 was believed
to reduce cholesterol levels by blocking the metabolic conversion of desmosterol
to cholesterol. My recommendation was tha't the application should not be
approved in the absence of satisfactory results from extensive, well-controlled
clinical studies in which individuals received the drug for a period of several
years. This was based on the high potential toxicity of the drug shown in the
animal studies. By letter of February 29, 1960, Dr. Murray referred me to our
telephone conversation in which adverse effects of MER/29 on the eyes of rats
were discussed. He alleged that "the corneal changes have now been found in the
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4206 CO1~flETITIvE PROBLEMS IN THE DRUG INDUSTRY
control animals" and stated that the firm's consulting pathologist "feels that
the changes are inflammatory," and not caused by the drug.
By letter of March 28, 1960, FDA acknowledged six communications from the
firm and commented that the application was incomplete in that it failed to report
clinical studies in full detail. Our letter further stated:
"As brought out in our meeting of March 7, 1060, with representatives of the
William S. Merrell Company, we are ullable to resolve the a~paten't discrepancy
in interpretation of the pharmacologic studies in cldgs between your pe~ople and
ours. Becattse of this dispute, because of th~ potential ha~ards df liver toxicity
with this dog, and further because of the highly theoretical value of taking such
a drug as MER/29 (to our minds), we are making the application incomplete
until longer term `clinical sttidies have been made utilizing periodic liver func-
tion studies to show that this blocker of intermediate cholesterol `metabolism is
not producing liver damage."
On March 81, 1960, FDA i~eceive'd personally from Dr. Murray, a tabulation
of liver function tests. The firm continued to emphasize that an earlier toxicity
study in monkeys, had likewise shown a total absence of toxicity from MER/29,
and that monkeys being primates, were phylogenetically closer to man than either
rats or dogs. Thus, he argued, the drug was safe under the conditions of use set
forth in the New Drug Application. On April 19, 19~0, ~DA notified the William
S. Merrell Company `that the application was macic conditionally effective and
that the action allowing the `application to become effective was based solely on
the evidence of the safety of the drug. On May 12, 1960, FDA acknowledged re-
ceipt of the final printed labels and labeling and made NDA 12-066 fully effective,
subject only to the terms set forth in the FDA letter of April 19, 1960.
My next involvement with this application was on November 7, 19~31. I sent
a memorandum to Dr. John Nestor, the medical officer then handling the ap-
plication, in which additional data were reviewed. In light of reports of adverse
reactions in humans, particularly the eye changes, the question had been raised
as to whether or not the application should be suspended. While I agreed that
the application should be suspended, I was not convinced that the new data sub-
mitted by the firm would be sufficient to support a revocation of the application.
On November 13, 1961, various personnel within the Administration met to evalu-
ate the situation and to decide on a course of action. The decision reached wes
that the drug should be removed from the market and the application suspended.
In the absence of new clinical evidence that the drug was unsafe, however, this
could not be `done under the provisions of the Federal Food, Drug, and Cosmetic
Act at that time. Th'is ~*u'estion was `reviewed with FDA scientists and the con-
clusion was reached that the available evidence would not support suspension
action. On November 27, 1961, a drug warning letter was agreed upon by the Wil-
liam `S. Merrell Company and FDA. This letter informed physician's of the in-
cidence of cataracts `and the necessity of early detection by slit lamp examina-
tion. It also advised that they be on the look out for hair changes, ichthyosis
and other skin changes, depression of a'drenocortical function, and other side
effects associated with ME~R/29 therapy.
In March 1962, FDA was informed by a former employee of the firm that sonic
parts of the chronic monkey data `on M~lR/29 submitted t'o the Food and Drug
Administration had been falsified. We were advised that one of the drug-treated
monkeys had become ill and lost considerable weight during the latter part of the
study :a~nd that a normal, untreated, healthy animal had been substituted. She
`stated that `the report submitted to the FDA by the William S. Merrell Company,
a's part `of `the N'ew Drug Application, had been modified to include data on this
untreated monkey instead of the monkey receiving MER/29. There was also some
question as to whether or not this sick monkey had been subject to autopsy.
It was `decided that members of the Administration should visit the William
S. Merrell Company to investigate this alleged falsification. On April 9, 1962, Dr.
J'ohn N'estor `of the Bureau of Medicine, Supervisory Inspector Thomas M. Rice,
and I visited the firm's Cincinnati facilities and met with representatives of
the firm. During the morning, a discussion was held regarding clinical experience
with MER/29, `particularly report's `of the `adverse effects. In the course of `our
discussion, we asked to `see `the raw data from t'he monkey studies. Pertinent
laboratory record's were made `available to us. Our `search f'or `specific data was
difficult because of the confusing manner in which these `record's had been kept.
Upon reviewing some of their laboratory notebooks and weight charts, however,
it became evident that `the `d'a'ta w'ere `somewhat different from those submitted
in the New Drug App1ic~k4on.
PAGENO="0305"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4207
Discrepancies such `as the following were uncovered: Notebooks and weight
charts indicated that a marked loss of weight occurred in one monkey during
the last five weeks of the reported study; the data submitted in the New Drug
Application indicated that there was a weight increase of this monkey during
that period. We could not find the record of autopsy for another monkey in
this study. According to the NDA, a third monkey bad received MER/29 for 16
months, whereas the firm's notebook and charts indicated that this monkey had
received MER/29 for only 8 months. The laboratory records on three of the mon-
keys showed three different dates for the `ant'opsy of these animals. Moreover, the
autopsy dates given in the New Drug Application did not correspond to those
found on the charts and `notebooks. Delving further into the records, I discovered
reports on another monkey which bad `been treated with MER/29, apparently as
part of a `second toxicity `study `in `this species. Only one monkey study had been
mentioned in the New Drug Application. The officials of the firm responsible for
these `studies were asked if they could explain the discrepancies. They bad no im-
mediate explanation.
Before leaving the firm `that day, we were a'sked if we were satisfied with the
results of `our visit. We replied `that while we had received the utmost cooperation,
we h'ad disc'ove'r~d `some discrepancies in the monkey studies which had not been
explained to our satisfaction. The senior officials of `the firm indicated that they
would discu's's our findings with `thei'r personnel in an attempt to clarify the
matter. We indicated that we would return on the following day.
On the morning of Ap'ril 10, 1962, we again visited the firm. A conference. was
held with comp'any representatives. An `official told us that, although they bad
worked late into the evening, they were still unable to find any explanation for
the discrepancies which we had noticed on the previous day. We met further
with the `officials `of the firm wh'o were directly involved with these studies and
they, `too, indicated they hkd been unable to explain the discrepancies.
On Api-il 11, 1962, a memorandum summarizing our findings was sent to our
1)ivision of Regulatory Management. I indicated that we had found certain
discrepancies between the chronic monkey studies submitted in Merrell's New
Drug Application and those found in their laboratory records. We felt that these
discrepancies did not represent an oversight on the part of the William S.
Merrell Company, but constituted evidence of the submission of fradulent and
misleading data to the FDA. I indicated that the net effect of these misleading
data was to make the drug a~pear less toxic to monkeys than was actually the
case. These data were of particular significance at the time of our consideration
of the NDA, when representatives of the William S. Merrell Company had
vigorously maintained that evidence of safety obtained in these monkey studies
outweighed any questionable findings in lower species, i.e., rats and dogs. It
was apparent that the discrepancies uncovered in our visit supported the allega-
tion by the former Merrell employee that fradulent monkey data bad been
submitted to the Food and Drug Administration.
On the basis of these findings, I recommended that the NDA be suspended.
Moreover, I felt that sufficient evidence had been obtained to support prosecution
of the William S. Merrell Company and the individuals involved and recom-
mended such action.
On April 12, 1962, representatives of the firm met with FDA and advised us
that they were immediately withdrawn MER/29 from the market. They requested
that we suspend the New Drug Application. On May 22, 1962, a formal order
suspending the New Drug A~~plication for MER/29 was signed by the Commis-
sioner of Food and Drugs.
Subsequently, as our investigation continued, we found that two of the
reports of rat toxicity studies submitted in the New Drug Application contained
falsified data. Regarding a six-week, two-dosage level study, the William S.
Merrell Company reported in the NDA that four of the eight females at the
high dosage (75 mg/kg) had died during the course of the experiment. Exami-
nation of Merrell's notebooks revealed that no females at that dosage level were
alive at the end of six weeks. Seven of the female rats had died, and the eighth
had been sacrificed. The firm's failure to report truthfully the results of this
experiment resulted in further complications. Final organ weights and hematol-
ogical values were reported in the NDA for these animals at the six-week period.
In checking the firm's laboratory records, no organ weights or hematological
values were found for these animals. This is not surprising sinCe the animals did
not survive for these determinations. The values which were reported were
81-280-69-pt. 1O-20
PAGENO="0306"
4208 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
identical to those reported for rats in another study on MER/29-at a different
dosage level and for a different duration.
In a second rat study, according to the New Drug Application, 20 rats per
dosage group received MER/29 for three months. The NDA states that "In the
rats receiving 40/mg/kg/day of MER/29, 8 out of 20 had grossly visible opacity
of the cornea . . . there was also an associated conjunctivitis." The firm held
that this was not a drug Induced phenomenon since it was also observed in
control rats. When we checked their laboratory records, however, we found that
actually 60 rats per dosage level had been administered MER/29. At the time
of our review of the New Drug Application, we had no knowledge of these further
studies~
These additional data, which were withheld by the William S. Merrell Com-
pany, established conclusively that MER/29 was capable of inducing cataract
formation. After the three month sacrifice, there were approximately 40 rats
per dosage level still receiving MER/29. On March 28, 1960, approximately four
months after the start of the experiment, and before the New Drug Application
was approved, the eyes of the remaining rats were examined. The firm's note-
books state that the eyes of many of the rats receiving MER/29 "did not react to
light or motion, therefore giving the appearance of being blind." At the highest
dose level, 25 out of the 36 rats showed this blinding effect. Only 1 of the 38 control
rats showed `this effect. None of this data was submitted for Inclusion in the
New Drug Application. This omission Is extremely serious since knowledge that
MER/29 was causing cataracts in rats certainly would have caused the FDA
to delay, and probably to withhold, permission to market the drug. As it devel-
oped, cataracts were one of the most disturbing features of toxicity which oc-
curred in patients after the drug was released.
As early as November 1960, the William S. Merrell Oompany had been notified
by another pharmaceutical firm, Merck, Sharp and Dohme, that MER/29 had
shown extremely serious adverse effects in their experiments with rats and dogs;
the drug had produced cataracts and other eye changes. Moreover, Merrell repre-
senta'tives had actually visited Merck, Sharp and Dohme during January 1961,
to examine the affected animals. No mention of these findings to the Food and
Drug Administration was made by the William S. Merrell Oompany until Janu-
ary 2, 1962, when FDA and the William S. Merrell Company had received reports
that this drug caused cataracts in human beings.
The original brochure contained a caution that MER/29 should not be admin-
istered during pregnancy. On September 23, 1960, approximately five months
after the New Drug Application became effective. Dr. Talbot sent a letter to
the William S. Merrell Company. In this letter, Dr. Talbot made mention of
adverse effects of ME'R/29 in pregnant rats. He stated his concern over the admin-
istration of MER/29 to premenopausal women who would know whether they
were in the first trimester of a pregnancy. On October 23, 1961, Dr. NeStor re-
quested the William S. Merrell Company to submit all data concerning adverse
and toxic reactions resulting from MER/29 therapy in both animals and humans.
On October 26, 1961, the William S. Merrell Company submitted results of fer-
tility and sterility studies on MER/29 in rats to Dr. Nes'tor. Part of `this study
was conducted by the William S. Merrell Company `and another part was con-
ducted by Eindocrine Labs., Madison, Wisconsin. These studies' showed that at
certain dosage levels MER/29 caused a marked reduction in the rate of concep-
tion. In addition, the percentage of the litters Surviving was also affected. Those
effects were observed when the female received MER/29 prior to and during
cohabitation with male rats. These experiments were all completed in March of
1960 and a final report was prepared in October of 1960. However, these results
were not submitted to FDA until one year later, and only at the urgent request of
Dr. Nest'or. The William S. Merreil Company did not submit these data even
though Dr. Talbot questioned them about this matter in his letter of September 23,
1960. These data should have been submitted much earlier. If we had had this
information in the file, we would certainly have inserted at least a caution in
the brochure against the use of MER/29 in women of childbearing age. Dr. Talbot
was even considering this caution without having these adverse data at his
disposal.
In this statement I have described my part in the MER/29 investigation and
outlined the major aspects of those investigations insofar `as my involvement
was concerned. I feel `that it c'an be concluded, from the evidence available, that
the William S. Merrell Company withheld some important information and mis-
PAGENO="0307"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4209
represented ciber important information with the result that an unsafe drug
was allowed to go on the market.
Thank you for your attention. If you have any questions concerning MER/29, I
will be happy to answer them for you.
CURRICULUM VITAE
Personal data:
Name: Edwin I. Goidenthal.
Place and Date of Birth: Plainfleld, New Jersey, February 2, 1930.
Marital Status: Married in 1950; 3 children.
Education:
B.S., 1952-The George Washington University, Major: Chemistry.
M.S., 1953-The George Washington University, Major: Biochemistry.
Ph. D., 1956-The George Washington University, Major: Pharmacology.
Present Position: Acting Deputy Director, Office of New Drugs, Bureau of
Medicine, Food and Drug Administration, Department of Health, Education
and Welfare (July 1966 to Present).
Previous Positions:
Chief, Drug Review Branch, Division of Toxicological Evaluation, Bureau
of Science, Food and Drug Administration, Department of Health, Educa-
tion and Welfare (May 1963 to July 1966).
Research Pharmacologist, Division of Pharmacology, Bureau of Biological
and Physical &iences, Food and Drug Administration, Department of
Health, Education and Welfare (February 1962 to May 1963).
Pharmacologist, Division of Pharmacology, Bureau of Biological and
Physical Sciences, Food and Drug Administration, Department of Health,
Education and Welfare (April 1956 to February 1962).
Research Fellow, Pharmacology Department, The George Washington
University Medical School (February 1952 to April 1956).
Society Memberships:
`Society of Sigma XI.
Society for Experimental Biology and Medicine.
European Society for the Study of Drug Toxicity.
American Society for Pharmacology and Experimental Therapeutics.
Publications:
Lamar, J. K., Jackson, 0. E., and Goldenthal, E. I., Effects of Pen.iciliin-G on
the Reproductive Processes in the Mouse, Rat, and Rabbit, Fed. Proc.,
1968.
Jackson, 0. K., Johnson, M. L., Lamar, J. K., and Goldenthal, K. I.; Effects
`of Hyd'roxyurea ~n the Axial Skeleton of `the Rat, Fed. Proc., 1967.
Golden'thal, E. I.: FDA Criteria for Evaluating Safety Data, Colloquium
on Drug Regulation, Washington, D.C. 1967.
Goldenthal, E. I., D'Aguanno, W. and Lynch, J. F.; Hormonal Modification
of the Sex Difference Following Monocrotaline Administration, Toxical
and Appl. Pharmacol., 1964.
D'Aguanno, W. and Goldentbal, E. I.; Studies on the Toxicity of Monocrota-
tine. Fed. Proc., 1962.
Goldenthal, B. I.: Determination of Monocrotaline in Biological Material,
The Pharmacologist, 1961.
Goldenthal, E. I., Nadkarni, M. V. and Smith, P. K.; A Study of Compara-
tive Protection Against Lethality of Triethylenemelamine, Nitrogen
Mustard and X-Irradiation in Mice, Radiation Research, 1959.
Young, R. S., Hurwitz, L. and Goldenthal, E. I.; The Effect of Chlorambucil
(CB1348) on Growth and Metabolism, J. Cell, and Comp. Physiology,
1958.
Goldenthal, K. I., Nadkarni, M. V., and Smith, P. K.; The Excretion of
Radioactivity Following Administration of Tri-C14-Ethylenimino-S-Triazine
in Normal Mice, J. Pharmacol. and Exptl. Therap., 1958.
Nadkarni, M. V., Goldenthal, E. I. and Smith, P. K.; The Distribution of
Radioactivity Following Administration of Triethylenephosphoramide-P~
in Tumor-Bearing and Control Mice, Cancer Research, 1957.
Nadkarni, M. V., Goldenthal, E. I. and Smith, P. K.; The Distribution of
Radioactivity Following Administration of Triethylenimino-s-Triazifle-C14
in Tumor Bearing and Control Mice, Cancer Research, 1954.
PAGENO="0308"
4210 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
STATEMENT BY ROBERT C. BRANDENBURG, DIRECTOR, OFFICE OF CERTIFICATION
SERVICES OFFICE OF AssoCIATE O0MMI55I0NER FOR COMPLIANCE, FOOD AND DRUG
ADMINISTRATION, U.S. DEPARTMENT OP HEALTH, EDUCATION, AND WELFARE
Mr. Chairman, it is a great privilege and pleasure to appear before this Sub-
committee this morning to discuss my part in the investigation of MER/29.
During 1962, my duties included the direction of investigations, the evaluation
of their results, and the preparation of recommendations for legal actions ap-
propriate to the offenses demonstrated, if any.
During early May 1962, I was assigned the dire!tion of an investigation
involving the new drug, MER/29 or triparinol. This investigation had already
begun in April 1962, with the inspection of the drug firm, the Williams. Merrel
Company, Cincinnati, Ohio, by Supervisory Inspector Thomas Rice, Dr. B. I.
Goldenthal, and Dr. John 0. Ni~stor, of the Food and Drug Administration.
During May and June 1962, I had the FDA inspection force visit all William
S. Merrel employees ~who had participated in these studies, and a number of
other individuals Who had been concerned with animal studies of the drug. As
we compared the results of these investigations and the raw data on animal
studies (which we obtained from the firm), with the data on these studies sub-
mitted to FDA in the new drug application, it became obvious that the submis-
sions to FDA had been changed to conceal or withhold adverse effects of the
drug on the test anintals.
Our investigation developed leads concerning animal studies performed by other
firms and individuals on MER/29, of which the William S. Merrell Oompany was
aware, and I had the FDA Inspectional force conduct the indicated visits.
In addition to the significant descrepancies and withholdings in animal studies
which Dr. Goldentahl and Mr. Rice has dicussed, our investigations disclosed that
the firm was aware of additional animal studies on the drug which showed it to
be extremely toxic, and not only failed to report the results of these studies to
FDA, but had actively attempted to keep some of this information from both FDA
and the medical community.
In one instance, by letter dated November 3, 1961, Dr. Murray of William S.
Merrell, sent FDA a manuscript entitled "Lethal Effect in Dogs of Prolonged
Oral Administration of Triparinol" written by Doctors Scanu, Hawk, and Page
of the Cleveland Clinic Foundation. Dr. Nestor of FDA, had heard of this paper
and has requested the firm to submit it. This paper reported extremely toxic effects
produced by the drug in the test animals.
At my request, Mr. Rice visited the Cleveland Clinic and interviewed Dr. Page
on June 26, 1962. He found that the William S. Merrell Company had been ap-
prised of the results of the Cleveland Clinic study in January 1960, almost two
years previously. Drs. Blobm and King of the William S. Merrell Company bad
actually visited the clinic sometime in March 1960, to discuss the study with
those who had performed it.
This investigation revealed that the William S. Merrell Company had prevailed
upon those who had prepared a paper concerning the results of this study to
permit representatives of the firm to edit it, since they claimed that the adverse
effects of the drug found by the researchers could possibly have been caused by
some other factor. Dtte to this intervention, the paper was not published until
June 1962. We also learned that although no brochures, proposed labeling, or other
documents submitted to FDA had referred to any blood dyscrasias produced by
MER/29 in rats, the firm had actually prepared a brochure, never submitted to
FDA, which did refer to this condition.
Our investigations revealed that a number of these so-called "preliminary"
brochures had been distributed, including one to the American Medical Associa-
tion. From this brochure and from information obtained during an interchange of
correspondence with the firm, the American Medical Association prepared a pro-
posed monograph on MER/29 which was to appear in the 1962 edition of the book
"New and Non-Official Drugs," now known as "New Drugs," which the Association
publishes yearly. The interchange of correspondence shows clearly that the firm
made determined efforts to baTe any reference to a blood dyscrasia in rats asso-
ciated with MER/29 deleted from this monograph.
We also learhed that the Upjohn Company, like Merek, Sharpe & Dohme
and the Cleveland Clinic group, had conducted a M~lR/29 dog toxicity study in
March 1961, which ~horWed the drug to be quite tOxic ; had notified the William
S. Merrell Company of this fact by July 14, 1961; and had shown their data
on this study to Dr. King of the William S. Merrell Company on July 31, 1961.
PAGENO="0309"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4211
No report of this study was ever submitted to FDA. by the William S. Merrell
Company.
The results of our investigations were subsequently submitted to a Federal
Grand Jury, and a twelve count true bill was returned on December 20, 1903,
against the William S. Merrell Company and three employees, Dr. Harold W.
Werner, Dr. Evert F. Van Maanew, and Dr. William M. King. All the defendants
entered pleas of nob contenclere 011 June 4, 1964. The firm was sentenced to pay
a total fine of $80,000, and the individuals were each placed on probation for
a period of six months.
Thank you for the opportunity in allowing me to discuss my part in the
MER/29 investigation. I will be glad to respond to any questions which the
Committee may have.
AUGUST 19, 1959.
To: New Drug Branch. Attn: Dr. Epstein.
From: Division of Pharmacology.
Subject: NDA 12-066, M.E.R. 29, The Wm. S. Merrell Co.
This application lacks information on the safety of the drug in animals with
respect to the selection of: (1) animals in chronic toxicity studies and (2) doses.
Since the drug may be used for long periods of time, one year oral studies in
rats and three month studies in dogs would be desirable. In both groups a dose
causing toxic effects should be included. The evidence presented in the NDA
suggests that the margin of safety of the drug is low.
The chronic toxicity study in monkeys included in the application is helpful
but lacks (1) a "toxic dose" and (2) enough animals to be significant, particularly
for long term studies.
H. MEGIRIAN.
U.S. DEPARTMENT OF HEALTH,
EDUCATION, AN~ WELFARE,
Washington, D.C., September 14, 1959.
The WM. S. MERRELL Co.,
Locicland Station,
Cincinnati, Ohio.
(Attention of Dr. Joseph Murray.)
GENTLEMEN: Reference is made to your new drug application dated July 31,
1959, submitted pursuant to section 505(b) of the Federal Food, Drug, and
Cosmetic Act for the preparation M. E. R.-29 (Triparanol Capsules).
This also acknowledges yQur letter of August 14, 1959.
The application is incomplete under section 505(b) (1) of the Act as follows:
The drug is by nature one which will receive chronic use. The data you have
submitted suggests a low margin of safety. We feel that the following studies
are in order to demonstrate safety.
A one year oral study in rats and a three month oral study in dogs should be
performed. In both animal groups one dosage level should be selected to produce
toxicity.
We shall reserve our comment on the labeling until the foregoing has been
resolved.
Since the application is incomplete under section 505(b) (1) of the Act, it may
not be filed as an application provided for in section 505(b).
Sincerely yours,
JEROME H. EPSTEIN, M.D.,
Medical Officer, New Drug Branch,
Bureau oj' Medicine.
Tnn WM. S. MERRELL Co.,
SCIENTwIC DIVISION,
Cincinnati, Ohio, September 24, 1959.
JEROME H. EPSTEIN, M.D.,
New Drug Branch, Food and Drug Administration,
Washington, D.C.
DEAR DOCTOR EPSTEIN: I have your letter of September 14 advising us our New
Drug Application for M. E. R.-29 (NDA 12-066) is incompiete. We are some-
what surprised by the statement that our data "suggest a low margin of safety."
PAGENO="0310"
4212 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
We felt we had demonstrated a reasonably high margin of safety, and after
careful reevaluation of the d~ata we still feel we have demonstrated a low level
of toxicity with a wide margin of safety.
The dosage we are recommending for M. E. R.-29 is 250 mg. once daily. On
a weight basis, this would constitute a dose range of 3.6 to 4.16 mg/Kg. The
acute toxicity studies we reported showed the LD50 dose to be 1600 mg/Kg.
intraperitoneally and 2000 mg./Kg. orally. We consider this to be extremely low
acute toxicity.
Data submitted showed no untoward hematopoietic response at dose levels
used in rats or monkeys. The dose range used in rats went as high as twenty
times our proposed clinical dose, and monkey dosage was ten times the proposed
clinical dose. Body weight gains were not affected in rats or monkeys at doses
far in excess of the proposed clinical dosage. Relative organ weight changes in
rats were due to total body weight changes, and in each case histopathologic
examination failed to suggest other causes for such change.
Three male and three female dogs with appropriate controls have been on
M. E. R.-29 for better than 3 months at 25 mg./Kg. We have evaluated bema-
topoietic response, body weight and food consumption, and liver studies (serum
bilirubin, alkaline phosphatase, serum transaminase, and B SP retention deter-
minations). At 3 months all were within normal limits. We plan to autopsy these
~animals after 6 months to complete our records. We are agreeable to making the
autopsy data available to you at that time. However, we strongly feel that the
16-month study In monkeys has more than adequately demonstrated the safety
of M. E. R.-29. We would, of course, be willing to withdraw the product from
the market if real toxicity problems were uncovered in our autopsy work.
As I indicated, we have very carefully and objectively re-evaluated our safety
data and we feel that the margin of safety demonstrated is exceptionally good
for a metabolic drug. I hope this will enable you to complete your consideration
of our New Drug Application for M. B. R.-29. I should greatly appreciate a
telephone call if there are any further problems needing discussion.
Sincerely yours,
F. Jos. MURRAY.
OcTonira 6, 1959.
MEMORANDUM OF INTERvIEw
Present:
Dr. Wm. King and Dr. F. Jos. Murray, The Wm. F. Merrell Company,
Cincinnati, Ohio.
Dr. Ill. L. Goldenthal, Dr. R. Megirian, and Dr. B. J. Vosi, Division of
Pharmacology, Food and Drug Administratiop.
The visitors called to discuss their NDA 12-066, M.E.R.-29, Triparanol cap-
sules, intended for lowering blood cholesterol. They have a 6-month dog study
which has been in progress 5 months at dose levels of 10 and 25 mg./kg. No
adverse effects have been noted. A rat study at 3 and 10 mg. per kg. has also been
completed in 5 months. These tests were not included in the original NDA
because no results had been obtained. We said `tbe top dose in both the dog and
the rat tests should be higher. We advised starting a minimum of one group of
dogs for a minimum of three months at the highest dose they could tolerate in
the hope of producing some evidence of toxicity. Also, we advised starting 3
additional dosage groups of rats as the dosage employed was far too low. The
rat study will go for one year. We stated the earliest that we could pass on safety
was after these rats had completed 6 months.
B. J. Vos, M.D.
THE WM. S. MERRELL Co.,
SCIENTIFIC DrvIsroN,
Cincinnati, Ohio, October 13, 1959.
Dr. JEROME H. EPSTEIN,
New Drug Branch, Food and Drug Administration,
Washington, D.C.
DEAR DOCTOR EPSTEIN: This will confirm our plans for meeting in your office
at 10:00 a.m. on Friday, October 16, to discuss our M. B. R.-29 New Drug
Application.
We have once again reviewed our animal studies in the light of your Pharma-
cology Division's opinion that we have not satisfactorily demonstrated safety
PAGENO="0311"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4213
of the product. We, of course, continue to have confidence in the safety of
M. E. R.-29, as evidenced I~y our intention to market in Canada where we have
an effective New Drug Submission. As you well realize, we can ill afford to be
wrong in our judgment on the introduction of any new product, and we do not feel
that M. E. R.-29 is going to spoil our record.
We feel that the significance of the studies carried out in monkeys has been
entirely overlooked. We submitted data on three monkeys dosed continuously
for sixteen months. If a new drug fails to show untoward effects in three
animals, such effects would probably show up only in unreasonably large groups
of twenty-five or more. Such groups are impractical and not used generally.
As discussed with representatives of your Pharmacology Division, we have
drug diet experiments in progress in rats at 3 mg./Kg. and 10 mg./Kg. This was
set up to be a lifetime study for our own information, and because of this objec-
tive we used a dose which we were sure would not interfere with eating.
A second rat experiment was carried out with oral tubing for six weeks at
75 mg./Kg. and 37.5 mg./Kg. Some adrenal and liver (fatty infiltration) changes
were recorded at the higher dose. If we had continued at this dose, we assume this
would have led to more serious damage. However, it is obvious that this damage
could have been nutritional instead of drug-induced, since food consumption
decreased.
A third rat study was carried out with tubing for three months at 25 nig,/Kg.
and 50 mg/Kg. At the higher dose level there was a 36 per cent reduction in
body weight gain in males starting in six weeks~. Again, it is our feeling that
when the animals stop eating and lose weight there is no point in going on with
the experiment, since nutrition enters into the picture and findings on the tissues
would be meaningless.
Your Pharmacology Division has insisted that it is essential to show toxicity
(even though we feel it is more important to show lack of toxicity at therapeutic
dosage and at reasonable excesses of therapeutic dosage), and we would like to
point out that lack of eating has been a consistent sign of toxicity in the rats.
On this basis, one might assume that the first clinical evidence of toxicity would
be loss of appetite. This is borne out by our clinical experience. You will note
that the Hollander and Chobanian paper reports four cases of nausea, epigastric
distress or heartburn on a daily dosage of 750 mg. The symptoms disappeared
on a dosage of 250 mg. The paper by Oaks and Lisan reports 13 per cent (5)
subjects with nausea and vomiting at 1000 mg. per day. It was not necessary
to discontinue the drug In these patients. No side effects were encountered at
250 mg. We again stress that the decrease in food con~ttmption in animals on
moderately high doses suggests we will not be able to obtain tissue damage in
animals (other than fatty infiltration of the liver) without complicating tbe
picture with inadequate nutrition.
I appreciate your taking the time to meet with me, and I hope we may be able
to reach some satisfactory solution on this problem.
Sincerely yours,
- F. Jos. MURRAY.
MEMORANDUM OF A CONFERENCE
OCTOBER 16, 1959.
Present: Dr. F. Jos. Murray, Dr. R. McMaster, The Wm. S. Merrell Company,
Cincinnati, Ohio; Dr. Robert Megirian, Dr. Edwin Goldenthal, Division of
Pharmacology, Food and Drug Administration; and Dr. Irwin Siegel (part time),
Dr. J. H. Epstein, New Drug Branch, Bureau of Medicine.
Subject: Toxicity data for M.E.R.-29, FDA 12-066.
The representatives of the Wm. S. Merrell Company came in to discuss the
existing differences concerning the toxicity data submitted in support of their
new drug application for "M.E.R.-29."
Since there is a wide difference of opinion concerning what they feel is suf-
ficient data and what we feel is sufficient, it was agreed that the company would
submit additional animal work in support of their application.
The following types of studies shall continue or be instituted:
(1) Present animal work will be continued to completion.
(2) A six-month study in dogs will be run at these level(s) calculated
to produce toxicity.
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4214 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
(3) Rats will be run for 12 months at several dose levels, one group being
a pan-fed control group to determine the actual toxicity of the drug.
Results of the above studies will either be submitted at the end of three or six
months for our review.
JEROME U. EPSTEIN, M.D.
U.S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE,
Washington, D.C., November 6, 1959.
THE WILLIAM S. MER5ELL Co.,
Lockland station, Cincinnati, Ohio.
(Attention of Dr. F. Jos. Murray.)
GENTLEMEN: Reference is made to your new drug application dated July
21, 1959, submitted pursuant to section 505(b) of the Federal Food, Drug, and
Cosmetic Act for the preparation "M. E. R.-29."
We also acknowledged receipt of your additional communications dated Sep-
tember 24, 1959 and October 13, 1959.
As agreed upon by you and your colleague, Dr. R. McMaster, you will perform
additional toxicity studies to further demonstrate the safety of this drug in
chronic administration. We shall be happy to review this data when you feel
that the evidence in the animal work is conclusive.
We shall withhold any comment on the revised labeling until the aforementioned
toxicity studies are complete.
The application remains incomplete as stated in our letter of September 14, 1959.
Sincerely yours,
JEROME H. EPSTEIN, M.D.,
Medical Oy~icer, New Drug Branch, Bureau of Meduici~ne.
Office Memorandum, U.S. Government.
FEBRUARY 23, 1960.
To: New Drug Branch: Attn: Dr. Talbot.
From: Division of Pharmacology.
Subject: Triparanol Capsules, MER-29 (Wm. S. Merrell Co.) NDA 12-066.
The additional toxicity data submitted by Merrell have been reviewed. The orig-
inal toxicity data submitted for rats included a 3 week study at 40 mg/kg/day,
a 3 month study at 25 and 50 mg/kg/day and a 6 week study at 75 mg/kg/day.
The consistent finding in these studies was a marked decrease in weight gain.
The new data include a 9 month study in rats administered 3 and 10 mg/kg/day
in the diet. No significant effects attributable to drug administration were observed
with respect to weight gain, food consumption, hematology and pathology. In
addition, rats were administered 20 and 40 mg/kg in the diet for 3 months.
Reductions in weight gain of 15-20% In the 20 mg/kg dosage group and 32-40%
in the 40 mg/kg dosage group were observed. The food ~onsumption paralleled
the body weight response (15% less at 20mg/kg and 36% less at 40 mg/kg). If the
concentration of the drug in the diet was not increased to compensate for the
reduced food intake, the actual dosage given to the animals would have been
considerably less than stated. The relative weights of the liver, heart and adrenals
were significantly increased over control values at both 20 and 40 mg/kg in both
the male and female rats. In the rats receiving 40 mg/kg, 8 out of 20 anImals had
grossly visible opacity of the cornea at the end of the 3 month study. There was
also an associated conjunctivitis. Several drugs (e.g. more potent narcotics,
certain insecticides) have caused this effect in either mice or rats acutely and
has been reversible. However, we would consider this observation In a chronic
study of a more serious nature and something to be concerned about. Histologic
examination of the cornea revealed inflammatory changes.
The company states that an evaluation of the dog studies is difficult because
of concomitant, spontaneously occurring diseases in their dog colony with four
cases of distemper being diagnosed. Whether the effects described below were
due to poor animals, distemper or drug administration would be hard to evaluate.
However it is our opinion that the drug is producing some of the observed effects.
Three dogs were administered 10 mg/kg of MER-29 for 4 months. No effect on
the peripheral blood counts were observed and in general the weights of the
animals remained constant. However, both of the male dogs in the study showed
some inhibition of spermatogenesis upon histological examination.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4215
Six dogs were administered 25 mg/kg for 6 months. Three of the male dogs
died early In the study. They indicated that one died of congestive heart failure
secondary to heart worm infestation, and the cause of death of the other 2 was
undetermined due to post mortem changes. Two of the three dogs surviving the
study had distended gall bladders but the organs were normal upon histologic
examination. In the one male dog surviving the study there was no indication of
an effect on spermatogenesis.
Five dogs were administered MER-29 for 3 months at a dosage of 40 mg/kg/day.
Three of these animals died within 6 weeks after the start of the experiment.
With respect to the cause of death, they indicated that in the first dog the changes
in the liver and massive interstitial hemorrhage are changes consistent with
canine viral hepatitis. They indicated that the cause of death of the second
animal could have been due to either the bronchial pneumonia, the acute hemor-
rhagic pneumonia, or bepatic failure secondary to the necrosis and inflammatory
response of the liver. Gross examination of the third animal revealed the liver
dark and mottled and the entire intestinal tract edematous and hemorrhagic.
Histological examination of the liver showed a general ballooning of the
parenchymal cells, some disruption of the hepatic cord, areas of coagulative ne-
crosis, and extensive inflammatory response. They indicated that the most likely
cause of death in this animal was hepatic failure secondary to chronic inflamma-
tory response and cirrhotic changes in the liver.
In the two dogs surviving the study, no effect was seen in the hematological
studies. Gross examination revealed the gall bladders distended and in one of
the animals the liver was mottled and there was extensive mesenteric lympha-
denopatby. The urinary bladder was very thick and purulent material was present
in the urethra. Histological examination revealed some changes in the liver and
a reduction in the number of mature spermatocytes in the seminiferous tubules,
and a paucity of spermatozoa in the vas. The lymph nodes showed simple
hyperplasia.
As you know the clinical dose of this drug is 250 mg daily or about 4-S mg/kg.
We would conclude on the basis of the animal toxicity studies conducted that
there is little margin for safety with this drug. Certain changes seen in these
animals appear to be due directly to the toxic action of the compound. The
inhibition of the spermatogenesis in the dog, the effect on the cornea in the rat,
the marked reduction in weight gain in the rats at relatively low dosages, all the
liver changes, and the deaths of the animals lead us to conclude that this compound
is producing toxic effects in the animals at relatively low dosages. We are not
convinced that the changes observed in the dogs were due to distemper or hepa-
titis, particularly since the Inclusion bodies characteristic of these diseases, par-
ticularly viral hepatitis, were not mentioned.
We are seriously concerned about the safety of the use of such a drug for
reducing blood cholesterol. In the first place, we don't know if a reduction
in blood cholesterol really helps the patient. To use a compound that is poten-
tially toxic to produce such an effect is highly questionable. Besides the specific
toxic potential of the drug itself, we are worried about the effects of a build-up
of desmosterol in the blood. What are the long term effects of this material
in the blood stream? It is certainly an abnormal condition. We do not know
that perhaps desmo~terol is itself atherogenic?
On the basis of the results of the studies conducted so far, we cannot see the
necessity for any further animal studies. On the basis of the studies seen so
far we would he opposed to this type of compound being marketed for reduction
of serum cholesterol. Of course, the final evaluation of safety must be in the
clinical studies. Before we release this drug for general distribution, it is our
view that the company should submit results of well controlled extensive clinical
studies in which the individuals have received the drug for periods of several
years.
E. I. GOLDENTHAL.
Thu W~d. S. MEEnELL Co.,
Cincinnati, Ohio, February 29, 1960.
Dr. EDwIN GOLDENTHAL,
New Drug Branch, Food and Drilg Adi~th'dstration,
Washington, D.C.
DEAR Docron GOLDENTHAL: This will confirm our recent telephone discussion
on the corneal opacity reported in rats in our MER/20 NDA. As I indicated,
these corneal changes have now been found in the control animals.
PAGENO="0314"
4216 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
These findings have been discussed with our consultant, Dr. Joel 41 Brunson
of the University of Mississippi Medical School, who advises that such corneal
changes are common in the laboratory rat. Dr. Brunson has studied sections
of the eyes of rats autopsied at Merrell and he feels that the changes are inflam-
matory and he reports the presence of acute inflammatory cells in the sections.
I regret that this information was not availahie to us at the time we submitted
data on corneal changes.
Sincerely yours,
F. Jos. MURRAY.
U.S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE,
Washington, D.C., March 28, 1960.
The WM. S~ MERRELL Co.,
Lockland Station,
Cinci~tnati, Ohio.
(Attention of Dr. F. Joseph Murray).
GENTLEMEN: Reference is made to your new drug application dated July 21,
1959, submitted pursuant to section 505(b) of the Federal Food, Drug, and
Cosmetic Act for the preparation "M.E.R.-29 (Triparanol Capsules) ."
We also acknowledge receipt of your additional communications dated Janu-
ary 26, 1960, February 4, 12, 22, and 29, 1960, and March 7, 1960.
We also acknowledge receipt of a communication dated February 5, 19~O,
from Maumee Chemical Co., 2 Oak Street, Toledo 5, Ohio, outlining the
methods, facilities, and controls they will employ in manufacturing the new
drug substance, 1-p-(beta-diethyl (aminoethyl) phenyl-1-(p~tolyl) -2-(p-chloro-
phenyl) ethanol, they will supply you.
We have not received any statement from Strong-Cobb-Amer concerning
their methods, facilities~ and controls they will employ in encapsulating the
material for you.
The supplemental application is incomplete under section 505(b) (1) of the Act
as follows:
It fails to report the clinical studies In full detail.
The reports should include detailed information pertaining to each in-
dividual treated, including age, sex, conditions treated, dosage, frequency of
administration, duration of administration of the drug, results of clinical and
laboratory examinations made, and a full statement of any adverse effects
and therapeutic results observed.
As brought out in our meeting of March 7, 1960 with representatives of
the Wm. S. Merrell Co., we are unable to resolve the apparent discrepancy
in interpretation of the pharmacologic studies in dogs between your people
and ours. Because of this dispute, because of the potential hazard of liver toxicity
with this drug, and further because of the highly theoretical value of taking
such a drug as MER-29 (to our minds) we are making the application in-
complete until longer term clinical studies have been made utilizing periodic
liver function studies to show that this blocker of intermediate cholesterol
metabolism is not producing liver damage.
Since the application is incomplete under section 505(b) (1) of the Act,
it may not be filed as an application provided for in section 505(b).
Sincerely yours,
FRANK J. TALEOT, M.D.,
Medical Officer, New Drug Branch,
Bureau of Medicine.
U.S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFARR,
Washington, D.C., April19, 1960.
The WM. S. MERRELL Co.
Lockland Station, Cincinnati, Ohio.
(Attention of Dr. F. Joseph Murray.)
GENTLEMEN: Reference is made to your new drug application dated July 21,
1959, submitted pursuant to section 505(b) `of the Federal Food, Drug, and
Cosmetic Act for the preparation "M.E.R.-29 (Triparanol)."
We also acknowledge receipt of your additional communication dated March
31, 1960.
Our action in allowing this application to become effective is based solely on
the evidence of the safety of the drug. All claims are on your own responsibility.
PAGENO="0315"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4217
It is our understanding that liver function studies will continue to be pe-
riodically carried out in all of the patients who are on long term study with this
drug as discussed with your representatives Dr. F. Joseph Murray and Dr. Mc-
Master personally on March 31, 1960. It is also our understanding that imme-
diate report will be made to the administration `of all abnormalities developing
in liver function tests in patients on long term study as they relate to this drug.
We further understand that precautionary remarks regarding the advisability
of periodic liver function tests will be made in the proposed brochure.
In accord with the provisions of section 130.10 of the regulations and with
the under~tanding that all of the conditions agreed to and listed above will be
met, the application is now conditionally effective. It will be effective when you
submit specimens of final printed labeling, incorporating the changes agreed
to above, and when all of the other agreed to conditions are fully met. If the
new drug is marketed prior to the submission to the New Drug Branch of speci-
mens of such labeling, or without meeting all of the above stated conditions, the
application will be considered not effective.
We recommend that you give consideration to the provisions of section 502(c)
of the Act by designing the printed labeling to bear information required by the
Act prominently and conspicuously as compared to other words, statements,
designs, and devices; and to those of section 301(1) which prohibits the use
in the labeling or in any advertising of any representation or suggestion that
an application with respect to the drug is effective under section 505, or that
the drug complies with the provisions of this section,
Paragraph (9) of the new drug application form is regarded as a commitment
on your part that all representations in this application regarding the compo-
nents, composition, manufacturing methods, facilities, controls, and labeling ap-
ply to the drug produced until an effective supplement provides for a change or
the article is no longer a new drug.
Section 505(e) of the Act provides for the suspension of the effectiveness of the
application if further experience and tests with the article show it to be unsafe
for use or if it is found that the application contains any untrue statement of
a material fact. The application may contain an untrue statement of a material
fact by reason of any labeling or advertising in which you prescribe, recommend
or suggest conditions of use of the drug differing from the conditions of use
provided for in the application (see regulation 130.30 and paragraphs (6) and (9)
of the new drug application form).
The effectiveness of this application does not extend to the drug labeled with
another distributor's name, or repacked or relabeled by another person, unless
covered by an effective original or supplemental application.
The effectiveness of this application under section 505 in no way relieves you
of the responsibility for complying with all other provisions of the Act.
Please submit five copies of the final printed labels and other labeling and
three finished market packages of the drug when available.
Sincerely yours,
FRANK J. TALBOT, M.D.,
Medical Officer, New Drug Branch,
Bureau of Medicine.
U.S. DEPARTMENT OF HEALTH,
EDUCATION, AND WELFARE,
Washington, D.C., May 12, 1960.
The WM. S. MERRELL Co.,
Lockland Station, Cincinnati, Ohio.
(Attention of Dr. F. Jos. Murray.)
GENTLEMEN: We acknowledge the receipt on April 25, 1960, of your communica-
tion dated April 22, 1960, enclosing printed labeling pursuant to your new drug
application for "M.E.R.-29 (Triparanol Oapsules)"
We have completed our study of this application which became conditionally
effective on April 19, 1960, and in accord with the provisions of regulation 130.10
under the Federal Food, Drug, and Cosmetic Act it is effective. Our letter of
April 19, 1960, detailed the conditions relating to the effectiveness of this
applicstion.
Sincerely yours,
FRANK J. TALBOT, M.D.,
Medical Officer, New Drug Branch,
Bureau of Medicine.
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4218 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
U.S. DEPARTME~P O5~ I~EALPH,
EDucATIo]~l, ~rtD WELFARE,
Washinyton, D.C., October 23, 1961.
The WM. S. MEERELL Co.
Division of Richardsosv-Merrefl Inc., Locklaiui $tation,
Cincinnati, Ohio.
(Attention of Dr. Robert McMaster.)
DEAR DOCTOR MCMASTER: This is in reference to our forthcoming meeting at
10:00 AM. on Thursday October 26, 1961 to discuss the problem adverse reactions
attendant on the use of MER/29.
As discussed at our recent conversations while we were both attending the
American Heart Association Annual Meeting, it is our considered opinion that the
meeting on Thursday must include a detailed discussion of all that is known from
both experimental and clinical studies concerning the toxicity of MER/29.
Since your labeling and promotional literature has repeatedly stressed the
freedom from major side-effects and lack of danger connected with the use of
this drug, we feel it is now necessary for you to give us the complete background
information to date.
Of necessity, this would include all the information concerfiing eye changes in
humans and animals with reference to both the corneal and lenticular (cataracts)
changes. It would include information concerning the role of MER/29 in the inter-
ference with steroid hormone metabOlism and endocrine balance with resulting
effects on ovulation, potency, reproduction, and response to stress. Of particular
importance would be information that this drug has been shown to produce a
reticulocytosis in animals which implies that it produces a compensated hemolytic
anemia. Of lesser importance, but still necessary, are the ~kin and hair changes
(icthyosis, thinning, color changes, and baldness).
We feel that It is particularly important that you correct the information
previously provided concerning the degree of cholesterol lowering activity exerted
by MI43R/29. Detailed analysis of your data Indicates: (1) that the degree of
cholesterol lowering effect is markedly less than you have previously indicated,
(2) that the distribution of cholesterol levels on patients with heart disease in the
MER/29 studies is significantly higher than that expected in the typical coronary
population.
These factors are important since your data indicate to us that there exists a
relationship between pre-treatment cholesterol levels and the cholesterol lowering
effect of MER/29. The implications are that a significant proportion of patients
with coronary artery disease do not experience the degree of hypocholesteremic
effect stated.
In conclusion we re-emphasize the point made in the phone conversation with
Dr. F. Joseph Murray on October 19th to the effect that the William S. Merrell Co.
must furnish us all data concerning adverse and toxic reactions resulting from
MER/29 therapy in both animals and humans.
Sincerely yours,
Jonu 0. NESTOR, M.D.,
Medical Officer, Division of New Drugs,
Bureau of Medicine.
U.S. Government memorandum.
NOVEMBER 7, 1901.
To: Division of New Drugs; attention: Dr. Nestor.
From: Division of Pharmacology.
Subject: MER-29, TRIPARANOL; The Wm. S. Merrell Co., NDA 12-066 (At'
1-542).
We have reviewed the new data submitted. We are In agreement that this
application should be suspended, but are not sure of how much help we can
be on the basis of this recently ~ttbPiitted data. We were of the opinion that
this application should never have been made effective because we were not sure
of its safety (See our original comments 2/23/430). On the contrary, the com-
pound appeared to be unsafe on the basis of the chronic animal toxicity studies.
However, the data submitted by the firm might not be sufficient to support a
revocation of the application.
We are particularly concerned with the ability of the adrenal of patients
treated with the drug to respond to stress. In animals large doses of the drug
PAGENO="0317"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4219
caused adrenal enlargement with depletion of the steroids in the zona fa:scicu-
lata. A recent study (Hollozy and Ei~enstein, Proc. Soc. Exper. Biol. & Med.
107, 347, 1961) shows that triparanol feeding to rats results in a reduction
in the amount of corticosterone (the main glucocorticoid produced by the rat)
secreted by the rat adrenal in response to the stress of surgery and bleeding.
The list of publications cited by the firm to show that a dose of 250 mg. per
day has no effect on the adrenals of humans is not convincing. The paper by
Melby, et al., New England J. of Med. ~64, 583 (1961) refers to this dose only
in a footnote and submits no data although the paper does show that the adrenal
function is severely impaired on 1000 mg. per day. The paper by Ford in
Progr. Cardiov. Dis. 2, 548 (1960) shows a trend towards adrenal depression
but the author says it is not significant. HQwever, the original data was not
given for calculation of the significance. In the unpublished paper by Ford,
data are presented, and although the author states that the response to ACTIi
is not significantly changed due to the treatment with 250 mg. of triparanol
daily, we have recalculated this data and find it is significant at the 5% level and
approaches significance at the 1% level. The paper by Rollander, et al., J.A.M.A.
174, 5 (1960) states that following treatment of 13 patients with 250 mg. of
triparanol daily, there was a non-significant tncrease in the 17-ketosteroid
excretion and a significant decrease in the 17-bydroxycorticosteroid excretion.
The patients were not challenged with AOPH or stress in this study. This raises
the question as to whether or not the pattern of steroid production ~y the adrenal
may not be altered under trip~ranol therapy, so that less glucocortic~ids are
secreted by the adrenals or those that are secreted are less active. So far as
we have been able to ascertain whether ~r not this question has not been
studied. The paper by Goodman, Avigon and Wilson presented at the First
International Congress of Pharmacology, Stocltholm, 1961, may have a bearing
on it `but the details are lacking. In addition, this paper does not mention the
dose of triparanol to the humans nor the period of treatment.
If the NDA is not suspended, we strongly recommend that a caution on impair-
ment of adrenal function be included in the brochure.
E. I. GOLPENTEAL.
ERNEST J. UMBREGER.
MEMoRANDUM OF CONFERENCE
WILLTAM S. MEERELL Oo.,
Cincinnati, Ohio, November 13, 1961.
William M. Kessenicli, M.D.
John. 0. Nestor, M.D.
Memo of meeting.
(1) Eyes.-Cataracts, Corneal `opacities.
(2) Hair.-~Los's of hair, thinning and changes in color and texture.
(3) ~kin.-4cthyosis, Urticaria, Drying, scaling, and Itching.
(4) Reproduction.-Impotence, Loss of Libido, Reduced Spermatogenesis,
Prevention of Ovulation and conception. Abnormal offspring. Vaginal smear al-
terations, temporary menstrual bleeding.
(5) 4drenals.-Reduced production of adrenocorticoids with associated
diminished ability to respond to stress.
(6) Blood.-Hemoly'tic Anemia. Leukopenia.
(7) Liver.-Fatty Metamorphosis. Transient increase in BSP retention.
(8) G. I.-Nausea and vomiting.
JOHN 0. NESTOE, M. D.
Dnuo WARNING-MER/29 (TEIPARANOL)
DEAR DOCTOR: In cooperation with the United States Food and Drug Adminis-
tration, we `are writing to Inform and caution you concerning adverse effects,
including some unpublished reports, associated with the use of MER/29 (Tn-
paranol). Although comparatively few serious clinical injuries have been reported
to date, their possible significance l's emphasized by findings from animal studies.
PAGENO="0318"
4220 CO~flETITIVE PROBLEMS IN THE DRUG INDUSTRY
Cataracts.-Four case's of cataracts in human's are rep'oited in patient's who
have `received MER/29. One o'f these cases occurred in a patient receiving the rec-
`om'mende'd dosage of 250 mg. of MER/29 `daily. Cataracts and co'rne'al opacities
have also ieen produced with M~R/29 in animals. Slit lamp examinations are
necessary for early detection of developing ~at~racts. For this reason such cx-
a~m'ination's are indicated prior to `and periodically during therapy. Before this
problem came `to `our attention, approximately one thousand per'sons being treated
with MER/29 were patients of ophthalmologists. Most of them have `h'ad careful
eye examinations, including use `of the `slit `lamp, before and during drug therapy.
Result's on these patients will be reported to you as soon a's they are available.
Hair C1van~es.-Tbe~re have been many cases `of hair loss, either baldness or
thinning of h'air, ~h'anges in hair color and texture, and loss of body hair. Such
hair changes may be r~late'd to the skin change's discussed below as well as `to
the ey'e ch'ange~s described above. It l's reco~nmended that MER/29 therapy be dis-
continued promptly at the first evidence `of h'air or skin changes `to minimize
progressive effects possibly including eye injury.
fl~hthyosis and other skin changes.-There are reports of skin reactions ranging
from dryness, itching, and scaling to severe exfoliation, and ichthyosis. Some of
these changes were `also associated with hair loss *and cataracts. It is recom-
mended that MER/29 therapy be stopped Immediately if such skin changes occur.
Depression of Adrenocortioal Function.-Adrenoeortie'al function depression as
shown by reduced output of adrenal steroids ha's been produced by MER/29 in
animals, and in man at high dosage levels. This effect has not been ruled out in
humans at recommended dosage levels. Appropriate precautions should be
observed if MER/29 is employed in patients with suspected borderline adreno-
cortical function or in patients wh'o are subjected to stress.
Other Adverse Effects.-Other adverse clinical effects reported include 4
possible eases of leukopenia and scattered cases of abnormal liver function tests,
impotence, diminished libido, vaginal smear alterations, nausea, vomiting and
urine test changes simulating proteinurla. At a level of 25 mg/kg per day of
MER/29 deaths have occurred in some dogs `within 35 days, with liver damage
In some animals. It has caused abortion and prevented conception in rodents,
diminished spermatogenesis in dogs, stopped egg laying in chickens, and was
a'ssumed to cause `acute intravascular hemolytic episodes in some dogs in one
study.
The side effects of `all types reported to us to date total substantially less than
one percent of the patients treated. This includes a number of patients who have
been treated with MER/29 In clinical research studies for continuous periods of
more than a year, including `a few in excess of three years.
In view of all reports concerning adverse effects, it is recommended that
MER/29 be used only in patients who can be maintained under very close super-
vision and frequent observation. Dosage should never exceed 250 mg. per day.
Further studies are under way to assess more fully the incidence and serious-
ness of adverse effects, with a view to a re-evaluation of the conditions and
indications for use of MER/29. We will appreciate any information you may
contribute from your clinical experience with MER/29.
Sincerely,
CARL A. BUNDE, Ph. D., M.D.
Director of Medical Research.
U.S. Government Memorandum.
WILLIAM S. MERRELL Co.,
Cincinnati, Ohio, April 9, 1962.
To: Administration: Attention: D'ivision of Regulatory Management.
From: Cincinnati District.
Subject: MER 29 investigation.
As arranged in the telephone conversation between Mr. Goldhammer and Mr.
Maraviglia of 4/3/62, Dr. John 0. Nestor, Dr. Edwin Goldenthal, and Supervisory
Inspector Thomas M. Rice proceeded to the referenced firm on April 9, 1962. Mr.
Fred Lamb, Attorney for the firm was first interviewed and given the N'otice
of Inspection, copy a'tt'ached.
This notice was given at 10:55 A.M., and shortly thereafter, Mr. Lamb arranged
for a conference with officials of the firm and `the callers.
Those present during the morning are as follows: Fred Lamb; Dr. Geor'ge 0.
Sharp; Dr. F. Joseph Murray; Dr. Harold W. Werner; Dr. Carl Bunde; Dr.
PAGENO="0319"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4221
Robert H. McMaster; Frank Getman; E. R. Beckwith; and Dr. E. F. Vaa Maanen.
During the morning, only three of the above individuals participated actively
in the discussion and were present during the bulk of the morning visit. These
were Dr. F. Joseph Murray, Dr. Robert H. McMaster and Dr. Carl Bunde.
The morning discussion was spent primarily in discussing clinical problems
relating to the worl~ on humans, primarily between Dr. Nestor and these three
gentlemen.
Dr. Nestor pointed out that he was primarily interested in getting details of
reports concerning adverse effects of MER 29 since February 23, 19132. During
this phsae of the investigation, it was agreed that the firm had already furnished
a list up to March 9, but without individual case histories. The representatives of
the firm assured Dr. Nestor that these case histories would be forwarded to him.
During the morning, we had a general discussion concerning the incidence and
prevalence of cataracts in both the general population and in people who are
treated with MER 29.
At this time, Dr. McMaster informed us of two additional cases of cataracts
which bad been reported to the company since March 9th. One of these was a six
year old boy at the Mayo Clinic.
We agreed to meet with Dr. Van Maanen after lunch to discuss some animal
toxicity studies on MER 29.
After lunch, we met with Dr. Van Maanen, Dr. F. Joseph Murray and Dr. Wil-
11am King in Dr. King's office. Dr. King asked us what information we desired
to see, and Dr. Goldenthal advised him that we desired to see some of the raw
worksheet data on the chronic studies on rats, dogs and monkeys adminiStered
MER 29. First, a general discussion was had in regard to the general occurrence
of cataracts in these three species who had received MER 29 chronically.
Dr. King stated that in their recent dog studies, all of the dogs receiving 40
milligrams per kilogramS body weight of MER 29 developed cataracts after six
and a half months of treatment, They had conducted similar studies in dogs in
which the dogs had received supplemental vitamin administration, and after
approximately 7 months of MER 29 administration, the compound was stopped,
and the animals were given 2 gm of cholesterol per animal daily. Two of the
five dogs in the study died earlier in the study. They showed all the signs typical
of adrenal insufficiency. The three surviving dogs were not sacrificed and were
kept on a normal control diet plus cholesterol supplement. Dr. King reported that
the cataracts in these dogs appeared to be regressing.
At this point, Dr. King was asked if they saved all tissues and slides
from the autopsies on all of the animals receiving MER 29. Dr. King replied
in the affirmative.
At this point, Dr Nestor asked if they had any way of detecting MER 2'
in the tissues. Dr. Van Maanen replied that they had no method for detecting
MER 29 in the tissues.
Dr. Nestor then asked if the eyes of the monkeys had been examined, and
if they had been preserved. Dr. King checked and then replied that the, eyes
had not been studied and had not been preserved.
As a result of this line of questioning, we then asked to see the raw
data on the monkey studies. Dr. King then got a bound notebook and showed
us a monkey study on MER 29. However, the notebook produced contained a
monkey study which was not included in their New Drug Application. None
of the monkey identification numbers matched the numbers in the New Drug
Application. During this time, Dr. Murray had sent from his office a copy of
their animal data on MER 29 which was part of the NDA. On the autopsy
sheet of the monkeys in the New Drug Application, it was stated that the
data on the monkeys was contained in Notebook 848 R. We then asked
Dr. King if we could see this notebook. Dr. King ordered this notebook
produced. A reference to these monkeys labeled M25, M34, and M51 were
found on page 16 of this notebook. On this page, It was stated that the monkeys
were started on the drug, MER 29 on 4/7/58 at a dose of 10 milligrams
per kilo body weight twice a day. From the autopsy sheets in the NDA, these
three animals were autopsied in February, 1959. Dr. King was asked how
this represented sixteen months of administration as represented in the NDA.
At first, he was unable to explain this and later Dr. Van Maanen stated that
this was a second phase of this study and that the animals had received a
higher dose of MER 29 for six months prior to this.
PAGENO="0320"
4222 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
At this point, it should be noted that the raw data was not recorded
on separate sheet in sequence, but was reported in four separate notebooks
together with many other studies. These notebooks were labeled numbers
770 R, 799 R, 848 R, and 904 R. These were bound notebooks which contained
carbon copies of the original data. These originals reportedly have been filed
in the firm's library.
Upon review of the raw data, it was observed that animal M51, a male
monkey first appeared on 6/19/58. This animal was started on MER 29 on
6/23/58. On page 19 of Notebook 904 R, it was stated that this animal was
autopsied on 3/4/59. As submitted in the NBA, this animal had received sixteen
months of medication with MER 29. Dr. King was asked to explain this
discrepancy of approximately 8 months. He had no immediate explanation, in
fact he could not explain this discrepancy. He searched through the earlier
part of this study and could find no mention of animal M51. At this point,
be asked one of his assistants to obtain the, original weight charts on this
study. Dr. King then presented a weight chart titled Fig. 8 on three monkeys
receiving MER 29 and three control monkeys. A copy of this is attached. Dr. King
looked over this weight chart, and admitted that monkey M51 bad not been
started on MER 29 at the beginning of the experiment (9/9/57). At this point,
Dr. Goldenthal pointed out that the weight charts submitted with the NBA
indicated that this animal had received MER 29 for sixteen months. In fact,
monthly weights were given for this animal from zero to seventeen months.
Dr. King was asked to explain this discrepancy. Dr. King then asked his as-
sistants to see if they could get more information on this point. During this
time, Dr. Goldenthal pointed out that on this chart (Fig 8) that monkey #49
had a severe weight loss between 45 and 50 weeks of the experiment. At this
point, Dr. King's assistant brought in four additional weight charts which were
titled, "Monkeys Chronic Oral Toxicity WSM 5052 (MER 29) Body Weights".
(Oopies attached). Dr. King studied these charts for several minutes and then
said these were the original weight charts of this monkey study. This study
covered from 0 to 352 days. rt is apparent that this is only tbe last year of the
study rather than the full study. On the first sheet, it is indicated that monkey
#51 was started on the drug (MER 29) on day 96. Dr. Goldenthal again asked
Dr. King about the severe weight loss on monkey M49 on the last sheet of these
charts between days 2/5/59 and 3/5/59. Dr. King could not explain this weight
loss. Dr. King and Dr. Goldenthal then looked over the notebooks to find the
source of these body weights. On page 100 of Notebook 848 R, the weights for
monkey 49 on 2/5/59, 2/12/59 and 2/19/59 were given. On the continuation of
this study on page 18 in Notebook 094 R, the weight of monkey 34 was given at
7.5 kilograms on the day of autopsy 3/5/59. These body weights in the notebook
corresponded to the weights in the fourth page of the charts. Dr. Goldenthal
asked Dr. King to explain the discrepancy between this data and the data re-
ported in the NDA. In the NBA, animal 49 showed a weight gain in the last
month of the study rather than a weight loss. Dr. King was unable to explain
this discrepancy. It shotiid be noted that this weight loss was from 9.9 kilograms
to 7.5 kilograms or a loss of 2.4 kilograms equivalent to 5.3 lbs. Dr. Goldenthal
asked Dr. King who prepared the four weight charts. Dr. King was also asked
if he prepared them personally. Dr. King replied that be d.id not prepare the
cbarts personally, but that he assumed that they were prepared by the two em-
ployees named Jo Jordan and B. Umberger whose names were signed at the bot-
tom of the raw data sheets.
Dr. Goldenthal pointed out to Dr. King that monkey # M25 from data in the
NDA was autopsied on July, 1958, monkey # M34 was autopsied on 2/19/59,
monkey # M51 on 2/19/59, and monkey F49 on 2/26/59. Dr. Goldenthal asked
Dr. King the meaning of the autopsy numbers. Dr. King replied that the first
number 59 indicated the year of autopsy, and the second number indicated the
number of the animal autopsied that year. Dr. Goldenthal asked Dr. King if the
autopsy numbers were assigned in sequence as the monkeys were autopsied. Dr.
King replied in the affirmative. Dr. Goldenthal then asked Dr. King why monkey
F49, which the NBA states was autopsied on 2/26/59, actually had an autopsy
number of 59-101, while animals M34 and M51 which the NBA states were
autopsied on 2/19/59 actually bad autopsy numbers of 59-102 and 59-103. Dr.
King was unable to explain this break in normal sequence. Dr. King speculated
that perhaps animal F49 had been planned to be autopsied earlier than animals
M34 and M51. However, no satisfactory answer was given.
PAGENO="0321"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4223
We then turned our attention to pages 18 and 19 of Notebook 904 It. On these
pages, It was stated that monkeys number P49 and M51 were autopsied on 3/4 and
3/5/59. The NDA states these days as 2/26/59 and 2/19/59 respectWely. Dr.
King was asked to explain these discrepancies between autopsy dates and those
given in the NDA. Dr. King asked who Initiated the date in the NDA and soon
saw that he had initialed it. He had no explanation for this discrepancy. Dr.
King then asked his assistant to see if he could get some explanation for this
from the Pathology laboratory. Dr. Goldenthal pointed out that weights for
these animals were given through 3/5/59 on the company's own charts. (Oopies
attached.)
Dr. King's assistant returned and said that hematology studies were per-
formed on monkey M49 on 3/3/59, so this animal had to be alive on this date. Dr.
King then assured us that this animal was sacrificed on 3/5/59 as given in their
worksheet (Bound notebook 904 It) rather than on 2/26/59 as reported in the
NDA. Dr. Goldenthat asked Dr. King the location of the autopsy notes in their
bound notebook on monkey M34. Dr. King was unable to answer or find this
autopsy information in the hound notebooks. At this point, Dr. Van Maanen
questioned Dr. King as to the location of this data and stated that thd~ data
should be in the notebook. Dr. King assured Dr. Van Maanen that this data was
~som'ewhere hi the notebooks, and that he would search all of the notebooks and
locate It. Dr. King's assistant then came In with some information from the
firm's Pathology laboratory which gave new dates for autopsy of these animals.
These were on S x 8 cards, and gave autopsy dates of other monkeys in addition
to those monkeys receiving MER 29. Dr. King then expialned that the Pathology
lab received the tissues on the same date that the autopsies were conducted. A
third date for the autopsy for animal M34 was obtained from these 5 x 8 cards,
~namely 2/26/59. From these cards also was obtained an autopsy date of 2/19/59
for monkey M51. This date agreed with that given in the NDA for monkey M51,
but differed from the date of autopsy found in the raw data notebook, which
was 3/4/59. From these 5 x 8 cards, an autopsy date of 3/5/59 was given for
monkey nurxther M49. This agreed with the data in the bound notebook, but dif-
fered from that given in the NDA which was 2/26/59. Dr. Goldenthal pointed
out that on their own weight charts (copies attached) weights were given for
theseS monkeys through 3/5/59. Dr. Goldenthal asked Dr. King to explain these
discrepancies. Dr. King had no explanation for these discrepancies in the autopsy
4ates.
Dr. Goldenthal then asked Dr. King if the charts could be borrowed reproduc-
.tlon purposes. Dr. King turned to Dr. Van M~anen and Dr. Murray and ob-
tained their permission to lend us these charts. Dr. King was then asked for per-
mission to borrow the raw data notebooks for purposes of reproducing the data
sheets. Dr. King stated that he would have to have higher authority for this.
Dr. Murray consulted with Mr. Lamb, the firm's attorney, and then reported
that It was against company policy to permit removal of the notebooks from
the premises, `but that the firm would duplicate any pages we desire. We mdi-
fated we would like copies of the following pages:
Notebook 770-~R--~page 40.
Notebook 770-R-~page 78.
Notthook 799-R-page 16.
Notebook 799-fl-page 45.
Notebook 799L~R~_page 59.
Notebook 799-R---~page 75.
Notebook 848-It-page 16.
Notebook 848-fl--page 56.
Notebook 848-fl-page 75.
Notebook 848-fl-page 100.
Notebook 904-fl--page 18.
Notebook 904-fl-page 19.
These pages were to be reproduced from the originals in the firm's library,
and also the firm was going to attempt to copy the carbon copies in the bound
notebooks.
We then left Dr. King's office, and while proceeding from Dr. King's labora-
tory to the firm's conference room in the Administration Building, Dr. Van
Maanen stated that Dr. King had already called the firm's librarian to locate
the desired pages and start the desired reproductions.
81-280-69--pt. iO-21
PAGENO="0322"
4224 COMPETITIVE PItOELEM'S IN THE `T~Ti~ T~1UST~Et~Y
Before leaving the firm, Dr. Murray stated `that Dr. Wdrtier ~csanted. to confer
with us.
We then met in the conference room in the Administration Building and
the following people were present during the final diseussion on April 9, .1962:
Mr. B. R. Beckwitb; Mr. R. H. Woodward; Dr. H. W. Werner; Mr. Fred Lamb;
and Dr. F. Joseph Murray.
Dr. Van Ma'anen was excused at this time to return to work and to col-
lect the data which we had requested. During this final conference, Mr. Beck-
with asked if we were satisfied with the results of our visit and Dr. Nestor
replied that we had received the utmost cooperation and that nothing was
denied us except the bound notebooks which the firm agreed to duplicate for
us. We stated that w'e had discovered some discrepancies in the monkey studies
which had not been explained to our satisfaction.
Mr. Beekwith thereupon stated he intended to discuss this matter with Dr.
Icing and get some, explanations of his own. Dr. Murray asked If we would
be returning to their firm on the following day. We replied that we would
like to have some answers to the questions we bad raised and we would
either phone or return the following day. Inspector Rice promised to return
the borrowed weight charts as soon as copies had been made.
We left the plant at approximately 5 :15 P.M.
Dr. NE5T0IL
Dr. GOLDaNTIJAL.
THOMAS M. Rica, Inspector.
Bncl'osures [omitted],
U.S. Government Memorandum.
WILLIAM S. Mannatt Co.,.
Cincinnati, Ohio, April 10, 19,62.
To: Administration; Attn: Division of Ttegulatory Management.'
From: Cincinnati District.
Subject: 1\4ER 29.
Refer to our memorandum of April 9, 1962 concerning this investigation.
This is a continuation of this same investigation. On the morning `of April 10,
1962, Dr. Nestor, Dr. Goldenthal, and Supervisory Inspector Rice returned to
the firm. Mr. Fred Lamb was first interviewed and be was asked if be desired
another Notice of Inspection. He replied that insofar as he was concerned, he
would consider this a continuation `of the inspection of April 9, 1962.
At this time, a conference was `held between the callers, Mr. Fred Tiarpb,
Mr. B. R. Beckwith, Mr. R. H. Woociward, and Dr. F. ~ose~ph Murray, and the
weight Charts we had borrowed to reproduce were returned `to Pr. ivt~rray.
These gentlemen were first asked whether or not they had uncovered any
explanations for the discrepancies in the monkeys receiving MER 29 which
we noticed on April 9, 1962. Mr. Beckwith replied that although they had
worked late the evening of April 9th, and the morning of April 10th prior
to the time we had arrived, they had still not been able to find any explanation
for the discrepancies we had noticed.
Mr. Beekwith asked that we set forth in detail a summary of the discrepancies
we had noticed. Dr. Nestor enumerated the following points:
1. Marked loss of weight in monkey P49 during the last five weeks of the
study which was not reported in the NDA, but which was in the raw data in
their notebooks, and on the charts.
2. No record of any autopsy was found on monkey #M84 in the raw data
recorded in `the no'tebooks.
3. The conflict in dates of autopsy for monkeys #M34, M51, and 1~49. We
had found there were up to three dates given for the autopsy of some of these
animal's.. The dates for the autopsies in the NDA were at variance with `the
dates found on the charts, the notebooks, and the 5 x S card's kept by the
Pathology laboratory.
4. The fact that monkey #M51 according to `the NDA bad been on MER 29
for sixteen months, while in the notebooks and the charts supplied by the
firm, this monkey was placed on MER 29 about the midpoint in the experiment
and received MER 29 for only eight months.
5. A discrepancy was noticed in the autopsy number's as to proper sequence
in respect to the date of the autopsy, especially with respect to monkey #F49.
PAGENO="0323"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4225
Dr. Nestor brought out the fact again that there were no studies on the eyes of
the monkeys on MER 29 and these tissues had not been examined nor had the
eyes been preserved. In connection with this, Dr. Nestor pointed out the great
significance we had attached to these monkey studies in connection with approving
the NDA for MER 29. Dr. Nestor pointed out that our Division of Pharmacology
had made an issue of the Pathology in rats and dogs, and the William ~. Merrell
Co. representatives had countered by pointing out that monkeys were of a higher
order and, therefore, closer to man, and that their monkey studies had not
demonstrated any pathology and that this was, therefore, a very strong argument
for making their NDA. effective. Dr. Nestor further pointed out that had the
Food and Drug Administration known of these discrepancies in the monkey
studies, it was conceivable that the NDA would never had been made effective.
Dr. Nestor stated that we desired to make some further checks on raw data of
the monkeys, and in particular we desired to review any data they had in regards
to the feeding of the monkeys. Dr. Nestor stated that in particular, we were
interested in any notes which could be located which wOuld bear upon any
abnormalities observed in connection with monkey #F49 which had lost so much
weight during the final month of the studies. Dr. Nestor stated that we were
interested particularly in any notes regarding the monkeys appetite, activities,
and any evidence of illness.
At this point, Mr. Beckwith arranged for us to interview Dr. King again in
his office, and asked that we return and see him prior to leaving the firm.
We then proceeded to Dr. King's office with Dr. Murray, and Dr. Van Maanen.
Dr. King was then interviewed and he was asked whether or not he had been able
to account for the discrepancies which we had observed the previous day. Dr.
King stated that up to this point, he has not been able to explain any of these
discrepancies.
At this point, we again checked the data on monkey #~49 to be sure that
there was no misunderstanding on our part concerning the duration of the
experiment, the weight 1o~s, and the dates. We found our previous understanding
to be completely correct, and although Dr. King attempted to convince us that
there had been an error on projecting the data onto the charts and that the loss
of weight was small, he finally had to admit that our figures were correct, iii
that monkey P49 had lost 2.4 kg. during the last 5 weeks of the study:
Dr. King then recalled that monkey P49 had lost considerable weight toward
the end of the experiment and that he would attempt to find some notes to explain
what happened.
Dr. King was asked for any records or notes he might have of observations
concerning the feeding of the monkeys on this MER 29 experiment. Dr. King said
that he could not recollect whether or not they had any such records, but he had
a hazy memory that there was something. lie said that up to this point, he had
not been able to locate any such records, but that he would continue searching
for such. Dr. King said that it was very difficult to keep an actual record of food
consumed beeau~e the monkey threw the food around a great deal, making c~ileu-
lation of food consumed very difficult. Dr. Nestor asked Dr. King the name of
the employee who had secured the charts for us yesterday. Dr. King said that
this was one of his assistants and his name was Fred Hoithaus. Mr. Holithaus
came in briefly during this interview. Mr. HoIthaus said that he had been employed
by the firm during the time the MER 29 studies were being conducted, but be
was in a different department, and knew nothing of the studies himself. He said
he had been working with Dr. King since June of 1059.
Dr. Nestor then asked Dr. King as to the whereabouts of Jo Jordan and
B. Umberger whose names appeared at the bottom of the raw data charts in
the bound notebooks. Dr. King said that he bad heard nothing from Jo Jordan
for sometime and did not know her whereabouts, but B. Umberger had left the
firm to attend Ohio State University at Columbus~ Ohio. He said neither of these
employees were with the t~rm at this time.
Also, we inquired as to Mr. J. K. Smith whose name appeared at the top of the
raw data charts in the bound notebooks. Dr. King stated that Mr. Smith was his
predecessor. He said that Mr. Smith left the firm In June, 1059. HG said Mr. Smith
is now with Riker Laboratories In North Ridge, California. Dr. King stated that
he joined the firm in September of 1958 and was definitely in charge of the MER
29 studies at the close of the experiment. He admitted that he personally had con-
ducted all of the autopsies.
PAGENO="0324"
422~ COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Pvior to leavingthe firm, we retutned to the conference room in the Administra-
tion Building and conferred with Mr. B. R. Beckwith, Dr. Harold W. Werner,
R. H. Woodward, Fred Lamb, and Dr. F. Joseph Murray.
We told these gentlemen that we had not been able to find any notes regarding
the food consumption and observations made on the monkeys, and that Dr. King
still had not been able to offer any explanation for the discrepancies noted.
Mr. Beckwith reconfirmed his earlier statements of their intention to explore
this very thoroughly to try to find answers for their own satisfaction. Mr. Beck-
with also stated that he would try to get all of the copies of the records we desired
as soon as possible.
Du. JOHN 0. NESTOB.
Da. EDWIN GOLDENTHAL.
THOMAS M. RICE,
$upervisOr7/ Inspector.
Enclosure (omitted].
U.S. Government Memorandum.
WILLIAM S. MERRELL Co.,
Cincinnati, Ohio, Aprii 11, 1962.
Division o~ Regulatory Management, Attu: Mr. Goldha;mmer.
Division of Pharmacology.
MER-29 Investigation (AF 1-942).
Along with Dr. Nestor of Division of New Drugs and Thomas K Rice of the
Oincinnati District, I visited the William S. Merrell Company in Cincinnati, Ohio
on April 9 and 10 and copies of our memoranda of thes'e visits have been directed
to you. As will be noted in these memoranda, certain discrepancies between the
original chronic monkey studies submitted in their new drug application and
those found in their data notebooks have been disclosed. These discrepancies are
not mistakes on the part of the William S. Merrell Company, but represent the
submission of fraudulent and misleading data to FDA. The net effect of this
misleading data was to make the drug appear less toxic In monkeys than was
actually the case. This is particularly significant since at the time of our con-
sideration of the NDA, representatives of the William S. Merrell Company pre-
sented strong arguments against the toxicity observed in rats and dogs in that a
higher species, monkeys, which are closer to man than rats or dogs, showed no
signs of toxicity upon chronic (16 months) administration of MER-29.
These discrepancies uncovered in our recent visit support the affidavit of Mrs.
Jo Jordan in that fraudulent data was submitted to FDA on the monkeys admin-
istered MER-29 chronically.
On the basis of the affidavits of Mrs. Jo Jordan and Mr. Bruce Umberger
(former employees of the William S. Merrell Company) and of the numerous
discrepancies disclosed in Merrell's monkey study on MER-29, we strongly
recommend that NDA 12-066 be suspended. In addition, we feel that sufficient evi-
dence has been obtained to support prosecution of the corporation and the
individuals involved and would recommend such action.
EDWIN I. GOLDENTHAL, Ph. P.
United States of America
Department of Health, Education, and Welfare
FDC-D-71
In the Matter of MER/29 (triparanol) capsules. New Drug Application No.
12-066
WM. S. MEERELL COMPANY, CINCINNATI, Onio, APPLICANT
SUSPENSION ORDER
Wm. S. Merrell Company, Cincinnati, Ohio, the applicant for and the holder
of effective New Drug Application No. 12-066 applying to MER/29 (triparanol)
capsules, having requested the suspension of the effectiveness of said application,
on the ground that clinical experience shows the drug is unsafe for use under
the conditions of use upon the basis of which the application became effective
and thereby having waived Notice of Hearing as provided by Section 505(e)
of the Federal Food, Drug, and Cosmetic Act, prior to such suspension;
PAGENO="0325"
COM?ETIT~VE PROBLEMS IN THE DRUG INDUSTRY 4227
The Commissioner of Food and Drugs, by virtue of the authority vestea In
the Secretary by the provisions of the Federal Food, Drug, and Cosmetic Act
[Section 505(e); 52 Stat. 1052; 21 U.S.C. 355(e)] and delegated to `the Commis-
sioner by the Secretary (20 FR 1990) finds that clinical experience shows
that MER/29 (triparanol) capsules are unsafe for use under the conditions of
use upon the basis of which the application became effective;
Wherefore, on the foregoing finding of fact and the request of the applicant,
the effectiveness of New Drug Application No. 12-066 applying to MER/29
(triparanol) capsules is suspended, effective May 22nd, 1962.
Dated May 22, 1962, at Washington, D.C.
G. P. LARRICK,
Commissioner oj' Food and Drugs.
THE WM. S. MERRELL Co.,
Cincinnati, Ohio, December 1, 1961.
Dxuo WARNING-MER-29 (T1urABAN0L)
DEAR Docron: In cooperation with the United States Food and Drug Admin-
Istration, we are writing to inform and caution you concerning adverse effects,
including some unpublished reports, associated with the use of MER/29 (tn-
paranol). Although comparatively few serious olini0al `Injuries have been reported
to date, their possible significance is emphasized by findings from animal studies.
Uataracts.-Four cases of cataracts in humans are reported in patients who
have received MER/29. One of these cases occurred in a patient receiving the
recommended dosage of 250 mg. of MER/29 daily. Cataract and co'rneal opacities
have also been produced with MER/29 In animals. Slit lamp examinations are
necessary for early detection of developing cataracts. ror `this reason such exam-
inations are indicated prior to and periodically `during therapy. Before this prob-
lem came to our attention, `approximately one thousand persons being treated
with MER/29 were patients `of ophthalmologists. Most of them have had careful
eye examin'ations, including use of `the slit lamp, `before and during drug therapy.
Results on these patients will be reported to you as soon as they are available
Hair Changes.-There have been many cases of hair loss, either baldness or
thinning of hair, changes in hair color and texture, and loss of `body hair. Such
hair changes may be related to the skin changes discussed below as well as to the
eye changes described above. It is recommended that MER/29 therapy be dis-
continued promptly at the first evidence `of hair or skin changes `to minimize
progressive effects possibly including eye injury.
Iekthyosis and other skin changes.-There are reports of skin reaction ranging
from dryness, itching, and scaling to severe exfoliation, and ichtbyosis. Some of
these changes were also `associated with hair loss and cataracts. It is recom-
mended that MER/29 therapy be stopped immediately if such skin changes occur.
Depression of Adrenocortical Function.-Adrenocortical function depression as
shown by reduced output of adrenal steroids has been produced by MER/29 In
animals, and in man at high dosage levels. This effect has not been ruled out in
humans a't re'commeiided dosage levels. Appropriate precautions should be ob-
served if MER/29 is employed in patients with suspected borderline adrenocor-
tical function `or in patien'ts who are subjected to stress.
Other Adverse Effects.-Other adverse clinical effects reported Include 4 pos-
sible cases of leukemia and scattered cases of abnormal liver function tests, im-
potence, diminished libido, vaginal smear alterations, nausea, vomiting and urine
test changes `simulating protoinuria. At a level of 25 mg/kg per d'ay `of MER/29
deaths have `occurred in some d'ogs within 35 days, with liver damage in some
animals. It has caused abortion and prevented conception in rodents, diminished
spermatogenesis in dogs, stopped egg laying in chickens, and was assumed to
cause acute intravascular hemolytic episodes in some dogs in one study.
The side effects of all types reported to us to date total substantially less than
one percent of the pa'tients treated This includes a number of p'atients who have
been treated with MER/29 in clinical research studies for continuous period's of
more than `a year, includIng a few in exce's's ~f three ycars~
In view of all reports concerning adverse effects, It is recommended `that MER/
29 be used early in patients who can be maintained under very close supervision
and frequent observation. Dosage Should never exceed 250 mg. per day.
PAGENO="0326"
4228 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
I'urtiher studies are under way to assess more fully the incidence and serious-
ness of adverse effects, with a view to a re-evaluation of the conditions and indi-
cations for use of MER/29. We will appreciate any information you may con-
tribute from your clinical experience with MER/29.
Sincerely,
CARL A. EUNDE, Ph. D., M.D.,
Director of Medical Research.
U.S. Government Memorandum.
WM. S. MERRELL Co.,
Cincinnati, Ohio, February 13,1962.
To: Bureau of Field Administration.
From: Cincinnati District.
Subject: MER 29; NDA 12-066; NDA 13-320.
For your information in connection with your consideration of the status of
this new drug, the following interesting sidelight was recently encountered:
Mrs. Jo Jordan, who is the wife of a member of the same car pool of Inspector
Rice, formerly worked at the Wm S. iVierrell Company under Dr. King. She
~worked about two years ago during the time when the research was being done
on the Mer 29.
Mrs. Jordan suspected that Dr. King falsified the records on the animal studies
concerning the Mer 29 to make the reports look good.
After about one year working in the animal testing laboratories under Dr. King,
Mrs. Jordan resigned her job `because of dissatisfaction with the way Dr. King
was running the work
She feels very strongly that Dr. King was dishonest In his dealings with her
and had no qualms about doctoring up the results of `the studies.
ThoMAs M. RICE,
supervisory Inspector, Cincinnati District
U.S. Government Memorandum.
WILLIAM S. MnimuLL Oo.,
Cincinnati, Ohio, February 27, 1962.
To: Bureau of Field Administration.
From: Cincinnati District.
Subject: Mer 29.
In response to your memo of February 23~ 1962, Mrs. Jordan was interviewed
the evening of February 26 and the following information was secured.
Mrs. Jo Jordan presently resides at 3825 Trebor Dr., Cincinnati 36, Ohio. She
was somewhat reluctant to discuss the events which occurred while she was
working at this firm, but agreed to do so provided the information was kept
strictly confidential.
Mrs. Jordan is a graduate of Holmes High School in Covington, Kentucky.
Following this, she worked one year in a hospital In the field of nursing, and
worked with Dr. C. J. Hudson, who is an oral surgeon for six years. She worked
as a technician at Wm. S. Merrell Co., of Cincinnati, Ohio for approximately 2
years during 1957 and 1958.
She was under the direction of Dr. William J. King, during `the latter part of
tltis period, and it was during this time that she was engaged in the study in
toxicology on Mer 29 using monkeys.
Mrs. Jordan's duties included bleeding the monkeys, running blood counts,
assisting with autopsies, making up capsules of Mer 29 and placebos for the
control groups, assisting with d~sing both control groups and drug groups by
poking the respective capsules down the throats of the monkeys, weighing food
the monkeys ate, weighing the monkeys periodically, checking the monkeys re-
actions, preparing the graphs following autopsy, etc.
She recalls that Mer 29 was used on this toxicological study for a number of
weeks. There were three or four monkeys In the drug group and a similar number
in a control group.
Mrs. Jordan carefully weighed up the capsules containing the Mer 29 for
the drug group, and prepared similar capsules containing sugar for the con-
trol group. The capsules of sugar were poked down the throats of the con-
PAGENO="0327"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4229
trol group in the same manner as the Mer 29 was poked down the throats
of the drug group so that the same irritation would be present in both groups.
At the close of the study, Mrs. Jordan had to work up graphs depicting
the observations and took these to Dr. King. He asked which were the control
monke~ys and which were the drug monkeys. Dr. King's superior, whose
name was not specifically recalled at this time, but which starts Dr. Vaughn
or Dr. Van, decided to throw out a drug monkey and replace it with another
control monkey which was never on the drug prior to autopsy. Mrs. Jordan
said the one monkey that was thrown out at the end of the experiment and
was never autopsied was doing very poorly after being on the drug. She said
you could tell by the expression of the monkey, his' actions, the expression in
his eyes and his disposition. This monkey had become somewhat mean and
acted angry. Mrs. Jordan believes that if this monkey had been left in, the
results would have been very unfavorable. She said this monkey was definitely
sick, that the eyes did not look right, and that the monkey laid on the bottom
of the cage. She said because of the decision to take this monkey out of the
drug group, that it was necessary for her to work up the charts three dif-
ferent times.
She said that Dr King went along with the decision of his superior 100%
and ordered all of those who worked on the monkeys never to mention it. The
workers were told that this was the way the company wanted it and just
to forget it.
Mrs. Jordan said that the following individuals were also in on this ex-
periment, and all of these individuals are no longer employed at Merrells.
1. Dorthy Miner: This individual is now in Florida and her address is
not known. Her job was primarily preparing and staining slides.
2. Mary Ann Stephens: She is now married and her married name is
not known. Her duties involved drug work, but she did not work directly
with the monkeys.
3. Mike: Mike?s last name is not known~ This individual quit and went
hack to school. His primary duties were taking care of the monkeys.
4. Bruce Umberger: This individual is now living in Columbus, Ohio,
but hi~ exact address is not known. This individual did the same work
as Mrs. Jordan. One of his duties wa~ to weigh the monkeys that Mrs.
Jordan was unable to catch.
Mrs. Jordan also knows that on a number of occasions the capsules of
Mer 29 were not actually given to the drug `monkeys because they became very
leery and were difficult to catch and hard to force the capsules down their
throats. She knows that the reports were simply marked to the effect that
the drugs were given, but `since she is the individual who made' up the capsules
for the experiment, she knows exactly how many she made and knew that all
of them were not used which were supposed to have been used.
Mrs. Jordan stated that Dr. King was an alcoholic and frequently was
drinking on the job. Personally be owed money to Mrs. Jordan at the time
she resigned her position becaCse be did not `repay her for supplies purchased
for some of the experimental work. She resigned because she became "fed up"
with the manner in which Dr. King was operating this research facility.
ThoMAs M. Rica,
Buperoisory Inspector.
U.S. Government Memorandum.
WILLIAM S. MEaRELL Co.,
Cincinnati, Ohio, March 14, 1962.
To: Bureau of Field Administration; Attention: D. C. Hansen.
From: Cincinnati District.
Subject: Mer 29.
In response to your memorandum of March T, 1962, we have, now interviewed
Mr. Bruce I. Umberger, Columbus, Ohio, and have secured from him the enclosed
signed affidavit. This three page affidavit was worked up the evening of March
12, 1962. Inspector Rice interviewed Mr. Uiniierger alone. The affidavit was finally
completed, sworn to by Mr. TJmberger, and signed shortly after midnight so tile
affidavit is dated March 13, 1962. Prior to signing the affidavit, M~. Umberger
was formally sworn by bavi~g him hold up his rig~t hand and swearing that the
affidavit he was about to sign wa'strue..
PAGENO="0328"
4230 COl~~ETITIVE PROBLEMS IN THE DRUG INDUSTRY
Following Mr. Maraviglia's phone conversations with you on March 13, 1962~
Mrs. Beulah L. Jordan was again Interviewed the evening of March 13, 1962.
Inspector Rice interviewed her in the presence of her husband, Mr. Carson F.
Jordan. X$uring this interview a four page affidavit was drawn up, sworn to, and
signed by Mrs. Jordan, and this is also enclosed. Prior to her signing this
affidavit in the presence of her husband and Inspector Rice, she was sworn by
having her raise her right hand and swearing that the affidavit she was about
to sign was true.
Mr. Tjmberger is presently the assistant manager of the Broad-Lincoln Hotel~
631 East Broad Street, Columbus, Ohio. He also resides at this same address.
He was employed at the Wm. S. Merrell Co., Cincinnati, Ohio, in the Toxicological
Laboratory from September 1957 to September 20, 1959. Mr. Umberger is single,.
and was in the Army for three years subsequent to his graduation from Annville
High School, Annville, Pa., in 1954.
Mr. Umberger left the Wm. S. Merrell Co. in order to register for college in
the Ohio State University College of Veterinary Medicine. He recalls that he
left the firm Friday, September 20, 1959, because he had to matriculate at Ohio
State University on September 25, 1959. Mr. Umberger had planned to continue
through schOol under the G.I. Bill, but because one of the checks was delayed he
was forced to withdraw after two quarters because of financial problems~
Mr. Umberger was not dissatisfied with his job at the Win. S. Merrell Co. and
would be interested in going back to work for them. He is not certain at this
time whether or not he would be able to dO this since he left the firm at a rather
inopportune time.
It was learned in the subsequent interview with Mrs. Jordan that Mr. Umberger
got along very well with Dr. William M. King. Incidentally, Dr. King's name
was incorrectly reported as "Dr. William J. King" in our memorandum of
February 27, 1962.
With regard to the Mer 29 toxicity studies on monkeys, Mr. Umberger knows
that the experiment ran approximately 18 months. He knows that it involved
from ~ to 8 monkeys of which 3 wë~re in the "drug" group, and the remaining 3
or 4 were in the "control" group. He knows that S control monkeys and 3 drug
monkeys were carried through the entire experiment, while one each of the
control and drug monkeys were autO1~sled approximately 6 or 7 months after
the start of the experiment.
His duties included conditioning the n~onkeys for 6 weeks to 3 months before
they were placed on the experiment. ~Fhis included assisting in treating the
monkeys for dysentery if this was needed, and in holding the monkeys when
they were `given penicillin shots and teSted for TB. He also, weighed, handled,
and observed the monkeys during their period of acclimation to m'ake certain
they were healthy `animals `and entirely suitable for the program. After the
monkeys were `placed on test, he helped hold the monkeys when they were given
the capsules so that the capsules could be pushed down their throats. In order
to dose a monkey, it was sometimes necessary for Mr. Umberger to hold the
monkey's hands behind the monkey's back with one band while limberger
forced th~ monkey's cheeks' between the monkey's upper and lower jaw with
bi~ other band. In this way the capsules could be placed in the back part of
the monkey's mouth a~nd pushed down the monkey's throat so the capsules would
have to be swallowed. The monkey's throat was then massaged to make sure
the capsules actually were swallowed.
During the course of this experiment on Mer 29 Mr. Umberger carefully
observed the monkeys and helped in making notes and observations. Mr. Urn-
berger recalled that these observations were recorded with a carbon copy in
a book together with the recor~ings of the drug and placebo doseage's and the
weights of the monkeys. In the subsequent interview with Mrs. Jordan, she
revealed that this duplicate record in the hound book was ke'pt in this fashion
for the rat studies on Mer 29, but that the re~ords for the monkey studies were
recorded 1~ ink In a loose leaf 8.~ring slack notebook.
Laboratory records were retained in the laboratory. The monkeys were kept
track of `by having numbers tatooed on their' stomachs, and thus some of the
control monkeys could be used lu later experiments. The laboratory records
then would have a complete his~ory of every monkey and would have the history
of previous or subsequent experiments.
Mr. Umberger was very much interested in the, monkeys, and was skilled in
earing for them and training them. During the course of the experiment he
PAGENO="0329"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4231
trained the monkeys to jump from their cages into a box for weighing, and
after being weighed to jump back into their cages. The monkeys were weighed
weekly.
Mr. Umberger noted that toward the end of the experiment one of the male
drug monkeys developed an Inability to land in the box when he jumped from
the cage as if he did not see properly or was sick. He also had to help this
monkey back into his cage after weighing. In subsequent weighings Mr. Umberger
had to help this monkey into the box and back into the cage. Mr. Umberger
also noted that this monkey got to the point where he would not react normally
when he put his hand on his head. Normally a well monkey would be very
much aware of any `attempt to place a hand on his head and would have drawn
`away, but this monkey got to the point where he would not do this. 1VTr. Umberger
stated that this monkey was inltially a well and active m'onkey when placed
on the Mer 29. After this the monkey first developed a higher degree of activity.
This was eventually followed by `the monkey becoming very much less active
than normal. Mr. tJniberger noticed thiS sub-activity l~rst started when the
monkey began chewing on his i'nn~r cheek. Mr. Umberger does not recall speci.
fically the weight of this monkey, but it was not a particularly large monkey.
He estimated that this monkey weighed from 12 to 16 pounds.
Mr. Umberger got to know the monkeys very well during this period the
experiment was in progress because he took a particular interest in the work
and was usually in the room with the monkeys by hi'tnself. A't the close of the
experiment he assisted with `the autopsies of the monkeys. Be understood
that this completed the study. He did not participate in working nip `the final
data. He does not recall anything particularly unusual about the autopsy
of the monkeys, but he does n'ot `recall specifically `that the sick monkey men-
tioned earlier was autopsied.
The remarks with respect to the actions of the sick monkey and the fact that he
failed to land Iii the box when he jumped from the cage would have been recorded
on the laboratory records, `according to Mr. tJmberger. During the first part of
this experiment his supervisor was Mr. James Knox Smith, and he traiued
Mr. Umberger In the care of the monkeys and insisted that any observations of
this kind be properly recorded. Mr. Smith left the firm a few months prior to
Mr. Umberger's leaving.. Mr. Umberger said that Mr. James Knox Smith left the
firm because he was offered a chance to start up a new toxicity laboratory at the
iiteichert Company In Los Angeles, Calif. He said this firm is a subsidiary of
BexalL Mr. TJmberger said that Dr. William King replaced Mr. Smith. He said
Dr. King ~tvas a pathologist that was just out of school. Mr. Umberger said he
did not know for sure `that the sick monkey was included In the final data. Since
he had not participated in working up the final da'ta submitted there would have
been no reason for the firm to confide In Mr. Umberger that there had been
a substitution.
Mr. Umberger's observations about this sick, male, drug monkey were, made
because of his general interest for the welfare of all the animals which were
used In all studies. These observations did not appear to be particularly alarming
to him from the standpoint of toxicity and he is quite certain that this monkey
continued to be dosed until the termination of the experiment.
Mr. Umberger also recalls that toxicological studies were made on dogs. He does
not recall anything specific or unusual about these studies but believes there
were at least two experiments on dogs, with Mer 29. HIs duties included condi-
tioning the dogs prior to placing them on test, and weighing, feeding and generally
caring for them. He knows that approximately 6 dogs were in a "drug" group
an.1 approximately 4 dogs In a "~ontrol" group. He also aseisted In the autopsy
of the dogs. He does not recall anything unusual about the autopsies of the dogs.
Mr. tTmberger also participated in Mer 29 studies on white rats. These also
were considered routine and he does not re~a1l anything unusual or specific
about these studies. He had approximately the same duties with respect to the
white rat studies `that he had with the dog and monkey studies. He does not
recall the length of time the dog and white rat studies required.
Mr. Umberger remembered that twowomen technicians helped with the experi-
ment with monkeys on Mer 29. These were as follows:
Mrs. Carol Root: Mrs. Root left the firm early in the experiment. There was
some doubt in Mr. Umberger's mind as to whether or not Mrs. Root was actually
present at the start of this experiment on monkeys.
Mrs. Jo Jordan: Mr. Umberger said that `this woman's name was really Beulah,
PAGENO="0330"
4232 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
but that everyone called her "Jo". He said that Mrs. Jordan also left the firm
several months before he did.
In the interview with Mrs. Jo Jordan, it was determined that her correct name
Is Mrs. Beulah L. Jordan. Mrs. Jordan is the wife of Carson l~. Jordan, and they
currently reside at 3825 Trebor Drive, Cincinnati 36, Ohio. Mr Iordan works in
the engineering department of the Telephone Co. He is the one who rides in the
same car pool with Inspector Rice. He was present at the time of all the interviews
with Mrs. Jordan at the time of her being sworn, and signing the submitted
affidavit. The Jordans have an unlisted phone number, and it is 891-6365.
Mrs. Jordan was employed as a technican in the Toxicological Laboratory of
the Wm. S. Merrell Co., Cincinnati, Ohio for approximately 2% years from the
fall of 1956 to the early summer of 1959. During this time she assisted in the
toxicological study on Mer 29 using monkeys. She now recalls that `this experi-
ment ran approximately 16 to 18 months, and it involved 6 to 8 monkyes of
which 3 or 4 were in a "control" group and 3 Or 4 were In a "drug" group. She
now recalls that 8 "control" monkeys and 3 "drug" monkeys were carried through
the entire experiment, while one of each group was autopsied after approximately
6 or 7 months.
Her duties included bleeding the monkey's, running blood counts, assisting with
the autopsies, making up capsules of Mer 2~ and placebo's for the respective drug
and control groups, assisting with dosing both control groups and drug groups
by pushing `the `respective capsules down the throats of the monkey's, making notes
about the food `the monkeys either ate or refused t'o eat, weighing the monkeys
weekly, checking `the monkey's' reactions, preparing weights graphs after each
week and after autopsy, and weighing each organ at autopsy.
During the course of experiment notes of observations m'ade were recorded in
ink in a loose leaf 3-ring `black notebook, together with the `recordings of the
drug and placebo d'os'eages and weights `of the monkeys. This o'oteb'ooit was always
retained in the laboratory `and was never turned in to the firm's rOcord office.
Phi's was a continuing record of `any animal's used, and since most of the control
animal's would n'ot he `autopsied they may be used In later experiment's. ~Eacli
of the monkeys was assigned a number `so that a complete history of each monkey
would be in this laboratory notebook.
In `the case `of the monkeys the food eaten wa's no't weighed because the eating
habits o'f the monkeys were `s'uch that they would not necessarily eat any given
weighed out `amount. ~lstimates `of the food eaten however were made, `and `any
observation's `of `the eating habits were entered `on a separate sheet and maintained
in a separate loose leaf notebook. This was also always retained in the labora-
tory.
t~uring the first part of the experiment on Mer 29 Mrs. Jordan was under the
direction o Mr. James K'n~x `Smith, `bu't toward the end `of the experi.~en't he
was replaced by Dr. William King. Mrs~ Jordan noted that toward the end of the
experiment one male monkey was `sick `and wa's doing very poorly, and had, lost
considerable weight. $he recalls that `at the end `of the experiment he probably
weighed n~o more than 8 or 9 pound's., `and had lost . approximately 5 pounds
or more during the course `of the experiment. Also this sick male monkey had
become somewhat mean `and `acted angry during the experiment.
Originally he `bad been a healthy a~tive monkey, After being put `on the drug
he first became more active than usual, but as time wore on be became very in-
active and lay on the bottom `of the c'age. She knew from the expression in hi's
eyes `and hi's `disposition `tha't `he wa's very ill. She knew tha't he w'a~s the `o'nl~ mon-
key that could not jump from hi's cage into the box for weighing `and `back into
his cage after weighing. During the first part of the experiment this. monkey
could also do this very easily. She knew that on one occasion this monkey tried
to jump in the box `and ml'~~ed the box entirely.
A't the close of the experiment it was `her duty to wark~ up `the weight graphs
`and show them `t'o her superior, Dr. King. lie in turn discussed this with his
superior, Dr. ~. ~. Van M'aanen. Dr. Van M.aanen, with the concurrence `of Dr.
King, then decided to throw `out the `sick male drug monkey mentioned a'bov'e from
the experiment and substitute another control monkey in his place which had
~never been on Mer 29. The male monkey substituted weighed about 18 or
20 pounds, Thi's would be `about 10 pounds more tha'n the sick monkey for which
he was substituted. Apparently this monkey had originally been about the `same
size as the sick monkey for which be was substituted, that is he originally was the
same `size as the sick m'onkey originally was at the `start `of the experiment. After
PAGENO="0331"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4233
this decision Dr. Van Mannen called Mrs. Jordan into his office and instructed
her to make this substitution in working up the weight charts. Because `of this
decision it was necessary for her to make up the charts three different `times. Al-
though Mrs. Jordan was `present during the autopsy of `all of the monkey's and
the substitute monkey used In her charts, the sick male drag monkey was never
autopsied in her presence. She knows that the weight charts would have been
very much different had data from the sick male monkey been retained In the
final reports. She knows that this `sick monkey had a weight loss from a'pp'roxi-
m'ately 13 pounds at the `start of the experiment to approximately 8 pound's at
`the close `of the experiment.
Mrs. Jordan resented being asked to make this substitution and render a false
report, and refused to sign her charts. Dr. King ordered her to never mention
the substitution. She was told that this was the way the Oompany wanted it and
to forget it. She w'as told that this order had come from higher up and there was
nothing she could do about It but obey the order and do as the "higher-ups"
wanted.
Mrs. Jordan also knows that during this experiment `the capsules of Mer 29
were not given to the drug monkeys as they should have been on a number of oc-
casions. She has no record of how often this was, but knows this did happen
sometimes over a weekend. This came `about ~ecause other people in other groups
would be called In to `work relief shifts in place of the regular employees of her
group on a weekend. She was the one who' weighed up the capsules and prepared
them specially for each individual drug monkey. She prepared these Mer 29
capsules for a week `at `a time. She prepared just enough capsules to last one
week until the monkeys were weighed again, after which it might be necessary
to change the capsule to conform to the monkey's new weight in terms of milli-
grams per kilo body weigh't. In her routine the monkeys would ordinarily b~
weighed on a Friday, but the new calculations would not be made until Monday.
Thus `she made up the capsules on a Monday, and made enough so that there
would be one capsule left to dose the following Monday morning until the new
calculation's could be m'ade. She noticed that sometimes there would be ~ or ~
capsules remaining on Monday morning Indicating that the monkeys had not
been d'osed on Saturday or Sunday as they should h'ave been. She knows that
during the experiment the monkeys on the drug became difficult `to catch for
dosing and became very "leery" of anyone who tried to catch them and dose them.
She believes that this would explain why the weekend relief employees may not
always have been able to catch and dose the monkeys. She knows tha't the charts
were always marked as if the capsules were given however.
Mrs. Jordan also participated in similar studies on dogs and white rats In-
vo'lving Mer 29. She had similar duties in respect to these studies but she noticed
nothing unusual about `the conduct of these dog and white rat studies. She also
participated in the auto'psies of dogs and white rats, and worked up the ~*ei~ht
charts at the close `of these experiments. She knows that in the case of the rat
studies duplicate weight reco'rds were kept in the laboratory by means of record-
ing the data in a bound book with a carbon paper between two' pages. Phi's w'as
not the case, however, with the monkey and dog studies.
She reported that other employees who helped wi'th the monkey studies were
as follows:
Bruce Umberger: This employee was still with the firm a few months after
she left but is no longer with the firm now. She knows that he lives in Columbus,
Ohio. She knows that hills `duties included conditioning and handling the monkeys
prior to the `start `of the experiment. She knows that he helped autopsy the
monkeys at the close `of the experiment, `and during the studies he helped weigh,
dose, observe, and care for the monkeys. He was very much Interested In the
monkeys and spent a great deal of time wi'th them, and he helped ~rntch the
monkeys and was working with them all the time. She knows that he had nothing
to do with working up the final data at the close of `the experiment on the monkeys,
an'd thus s'he d'oes not jjelieve that he would~ have known of the `substitution of
the control monkey for the sIck, male, drug monkey. She knows that Mr. Urn-
berger also did similar work with respect to the studies on the dogs and the~
white rats.
Dorothy Miner: This individual is also no longer associated with, the firm and
Mrs. Jordan knows that she left the firm one month to a month and a half after
she did. Dorothy Miner is presently in the State of Florida but Mrs. Jordan does
no't know her exact address. She knows that she was employed during the Mèr
PAGENO="0332"
4234 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
29 studies on monkeys. Her job was primarily the preparation and staining of
slides. These were simply from the organs supplied to her at autopsy, and she
would not necessarily know that a substitute monkey bad been supplied for the
sick, male monkey. Mrs. Jordan hOwever did mention this at one time to Dorothy
Miner, but she is not certain whether or not Dorothy Miner would have paid
any attention to this sort of comment or remembered it as she was prone to drink
heavily, frequently drank the test alcohol in the laboratory, etc.
Mary Ann Stephens: This individual is now married and her present name~
and address are not know to Mrs. Jordan. Mrs. Jordan knows that her duties
primarily involved making blood counts on rats, and she does not believe that
she had very much to do with the monkey studies and doubts that she knew that
there had been a substitution. She knows that this individual did not work
directly with the monkeys, and that she has also left the firm.
Mike: Mrs. Jordan does not know this individual's last name. She knows that
he worked for the firm during the last part of the Mer 29 studies on the monkeys
:and he assisted Bruce Umberger in caring for the monkeys, which was his pri-
mary job. She knows that he also helped weigh the rats on the Mer 29 studies.
She knows that Mike was very good with the monkeys and while he was present
she was sure that the monkeys were properly dosed and cared for.
She said that he liked a good time and would frequently come in late on a Mon-
day morning after being out all weekend. She was sure that if Mike were one
of the individuals on duty on a weekend that the monkeys would be properly
dosed, but it was during the times when neither she nor Mike were on duty on
a weekend that she noticed the discrepancies in the number of remaining Mer
29 capsules.
Mrs. Jordan finally resigned her position with the firm at the conclusion of the
Mer 29 studies on the monkeys because of her dissatisfaction with the way the
work was being run by Dr. King. She refused to sign her final work charts which
she had to work up at the insistanee of Dr. Kipg using the substitute monkey.
Although Dr. King had ordered her not to tell about this substitution, she was
not sworn not to tell.
Mrs. Jordan and her husband are high class public spirited people. Mrs. Jordan
is understandably very much distressed about this whole affair and was initially
reluctant to sign the enclosed affidavit. She finally did willingly swear to and
sign the affidavit, however, because of her realization of her duty as a public
minded citizen to the general public.
Mrs. Jordan was told that I personally did not know what the final outcome
of this investigation would be, but I assured her that it was of vital importance,
and that the matter was being given very careful top level consideration.
THOMAS M. RICE,
Supervisory Inspector.
Thielosures:
4-pg. affi. of Beulah L. Jordan.
3-pg. affi. of Bruce I. Umberger.
AFFIDAVIT
STATE OF OHIo,
County of Hamilton:
Before me, Thomas M. Rice, an employee of the Dep'artment of Health, Educa-
tion, and Welfare, Food and Drug Administration, designated by the Secretary,
under authority of the Act of January 31, 1925, 43 Statutes at Large 803 (5 U.S.C.
521) Reorganization Plan No. IV, Sees. 12-15, effective June 30, 1940; and Re-
organization Plan No. 1 of 1953, Sees. 1-9, effective April 11, 1953, to administer
or take oaths, affirmations, and affidavits, personally appeared Mrs. Beulah L.
Jordan In the county and State aforesaid, who, being first duly sworn, deposes
and says:'
My name is Mrs. Beulah L. Jordan. I reside at 3825 Trebor Drive, Cincinnati
86, Ohio.
I worked as a technician in the Toxicological Laboratory of the William S.
Merrell Co., Cincinnati, Ohio, for approximately 2% years `from' the fall of 1956
to the early summer of 1959.
During this time I assisted in a toxicological study on. Mer 29 usIng mon~mys.
This experiment ran approximately 16-18 months.. It involved 6 `to 8 monkeys
PAGENO="0333"
COMPETITIVE PROBLEMS IN THE ])RUG INDUSTRY 4235
of which 3 or 4 were in a control group, and 3 or 4 were In the drug group. Three
control and three drug monkeys were carried through the entire experiment, while
one of each group was autopsied after approximately 6 or 7 months.
My duties included bleeding the monkeys, running blood counts, assisting with
the autopsies, making up capsules of Mer 29 and placebos for the drug groups
and control groups, assisting with dosing both control groups and drug groups
by pushing the respective capsules down the throats of the monkeys, take notes
about the food the monkeys ate or refused to eat, weighing the monkeys weekly,
checking the monkys reactions, preparing weight graphs each week and after
autopsy, and weighing each organ at autopsy.
Notes of observations made were recorded in in,k In a loose leaf 3 ring black
note book, together with the recordings of the drug and placebo dosages and
weights of the monkeys. This note book was always retained in the laboratory,
and was never turned in to the firm's record office. The estimate of food eaten
by the monkeys and the observations of eating habits were entered on a separate
sheet and maintained in a separate looseleaf note book which was also always
retained in the laboratory.
During the first part of the experiment, I was under the direction of Mr. James
Knox Smith, but toward the close of the experiment he was replaced by Dr.
William King.
Toward the end of the experiment one male drug monkey was sick and doing
very poorly, and weighed approximately 8 or 9 pounds. He had lost approxi-
mately 5 pounds or more during the course of the experiment.
This sick male drug monkey bad become somewhat mean and acted angry. He
had been a healthy, active monkey at the start of the experiment. After being
on the drug he first became more active than usual, but later because very in-
active and lay on the bottom of the cage. The expression in his eyes and his
disposition Indicated he was very ill. He could not jump into the box from his
cage for weighing, and back into his cage as the other monkeys could. During
the first part of the experiment, this monkey could also do this very easily. Later
on one occasion when he tried to do this he missed the box.
At the close of the experiment I worked up the weight graphs, and showed
them to Dr. King. He in turn discussed them with his superior, Dr. ~. P. Van
Maanen.
Dr. Van Maanen, with the concurrance of Dr. King, decided to throw out the
sick male drug monkey mentioned above, and substitute another control monkey
in his place which had never been on Mer 29. The male monkey substituted
weighed about 18 or 20 pounds, or about 10 pounds more than the sick monkey
for which he was substituted. Dr. Van Maanen then called me into his office and
Instructed me to make this substitution in working up the weight chart. Because
of this decision, I had to make up the charts 3 times. The sick male monkey was
never autopsied in my presence, but the substitute control monkey was autopsied
in his place. The weight charts would have been very much different, had the
data from the sick male drug monkey been retained in the final reports because
of his loss of weight from approximately 13 pounds at the start of the experi-
ment to approximately 8 pounds at the close of the experiment.
Dr. King ordered me to never mention the substitution. I was told this was the
way the company wanted it and to forget it. I was told that the order had
come from higher up.
Also during this experiment, I know that on a number of occassions the
capsules of Mer 29 were not given to the monkeys as they should have been,
This would happen over a week end, when people in other groups would work
relief shifts in the place of regular employees of our group. I knew this because
I was the one who weighed up the capsules for each individual drug monkey for
a week at a time, and prepared just enough to last 1 week until the monkeys
were weighed again and the calculations were made in terms of the monkey's
new weight. My routine was to have 1 capsule left for Monday morning, but some-
times there would be 2 or 3 capsules remaining. During the experiment the
monkeys on the drug became difficult to catch for doseing, which would explain
why the week end relief employed may not have always dosed the monkeys. The
charts, however, were always marked as If the capsules were given.
I also participated in similar studies on dogs and white rats invovling Mer 29. I
had similar duties in respect to these studies. I noticed nothing unusual about
the conduct of these dog and rat studies. I participated in the autopsies of the
PAGENO="0334"
4236 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
dogs ajid rats on these studies, and also worked up the weight charts at the
close of these experiments.
In the case of the rat studies, duplicate records were kept by means of record-
ing the data into a bound book with carbon paper, but this was not the case
with the monkey studies, and dog studies.
Other employees who helped with the monkey studies were:
Bruce Umberger: He was still with the firm a few months after I left, but
is no longer with the firm. He now lives in Columbus, Ohio Ills duties included
conditioning and handling the monkeys prior to the start of the experiment. He
helped autopsy the monkeys at the close of the experiment. During the studies
he helped weigh, dose, observe, and care for the monkeys. He helped catch,
weigh, and dose monkeys. H~ had nothing to do with working up the final data
at the close of the experiment on the monkeys. He also did similar work with
respect to the studies on dogs and white rats.
Dorothy Miner: This individual is also no longer associated with this firm,
and left 1 to 1½ months after I did. She is presently in Florida, but I do not
know her exact address. She was employed during the Mer 29 studies on mon-
keys. Her job was primarily the preparation and staining slides. These were
simply from the organs supplied her.
Mary Ann Stephens: This individual is now married and her present name
and address is not known. Her duties primarily involved making blood counts
on rats. She did not work directly with the monkeys. She has also left the
firm.
Mike: I do not know this individuals last name. He worked for the firm
during the last part of the Mer 29 studies on monkeys. He assisted Bruce
Umberger, and his primary duties were to take care of the monkeys. He also
helped weigh the rats on Mer 29 studies.
I resigned my position with the firm at the conclusion of the Mer 29 studies
on the monkeys, because of my dissatisfaction with the way the work was
being run by Dr. King.
BEiXLAH L. JOEDAN.
* Subscribed and sworn to before me at Cincinnati, Ohio, this 13th day of
March 1962.
THOMAS M. RICE.
AFFIDAVIT
STATE OF OHIO,
County of 1~'rankZin:
Before me, Thomas M. Rice, an employee of the Department of Health, Ed-
ucation, and Welfare, Food and Drug Administration, designated by the Secre-
tary, under authority of the Act of January 31, 1925, 48 Statutes at Large 803
(5 U.S.C. 521) ; ReorganiEation Plan No. IV, Sees. 12~-15, effective June 30, 1940;
and Reorganiration Plan No. 1 of 1953, Sees. 1-9, eff~etive April 11, 1958, to ad~.
minister or take oaths, affirmations, and affidavits, personally appeared Bruce
I. Utuberger in the county and State aforesaid, who, being first duly sworn, de-
poses and says:
I am Bruce I. Umberger, 681 E. Broad St., Columbus, Ohio. I am Assistant
Manager of the Broad-Lincoln Hotel, 631 B. Broad St., Columbus, Ohio.
From Sept., 1057 to Sept. 20, 1959 I was employed at William S. Merrell Co.,
Cincinnati, Ohio, in the Toxicology Laboratory. During this time, I assisted
with a number of experiments. One of these was designed to study the toxicologi-
cal effects of Mer 29.
This experiment ran approximately 18 months. It Involved from 6 to 8 mon-
keys of which 3 or 4 were in the "drug" group, and the remaining three or 4
were in the "control" group. Three control and 3 drug monkeys were carried
through the entire experiment, while one of each were antopsied approximately
6 or 7 months after the start of the experiment.
My duties included conditioning the monkeys for 6 weeks to 3 months before
they were placed on the experiment. This included assisting in treating the
monkeys for dysentry if needed, and holding the monkeys when they were given
penicillin shots and tested for TB. I also weighed, bandied, and observed the
monkeys during their period of acclimation to make certain they were well and
suitable test animals.
After the monkeys were placed on test, I helped hold the monkeys when they
were dosed so the capsules could be pushed down their throats.
PAGENO="0335"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4237
During the course of this experiment, I carefully observed the monkeys and
made notes and observations. These observations were recorded (with carbon
copy), in a book together with like recordings of the drug and placebo dosages
and weights of the monkeys. The monkeys were weighed weekly. The original
pages from the book were taken out and sent to the firm's record office. The
carbon copies of the pages were retained bound in the book in the laboratory.
During the weighing, I trained the monkeys to jump from the cage into a box,
and after weighing, to jump back into the cage. Toward the end of the experi-
ment I noticed one of the male drug monkeys developed an inability to land
in the box when he jumped from the cage as if he didn't see properly or was
sick. I also had to help hith back into his cage after weighing. Also he did not
react normally when I put my hand on his head, as he normally would have
drawn away.
`This initially active monkey, when placed in Mer 29 had at first developed
a hyper-activity. This was followed by a sub-activity. I noticed this sub-activity
first started by his chewing on his `inner cheek. Ths monkey weighed 12-16
pounds.
I got to know the moneys well during this period, because I took particular
interest in this work, and I was usually in .the room by myself with them.
I assisted with the autopsies of the monkeys at the eloise of the experiment,
and it was my understanding that this completed this study. I did not participate
in working up the final data. I do not recall anything particularly unusual about
the auto'psy of the monkeys autopsied, but I do not recall specifically the autopsy
of the sick monkey mentioned earlier.
It was normal procedure for me to set up the autopsy table.
During the first part of the experiment, my supervisor was Mr. James Knox
Smith, but he left the firm a few months prior to my leaving, and he was replaced
by Dr. William King.
I was assisted during `the latter part of the experiment by Mike Piel who
helped `me dose, weigh and care for the monkeys.
Two women technicians who helped with the experiment were Mr's. Carol
Root and Mrs. Jo Jordon. Mrs. Root however~ left the firm early in the experi-
men't. Mrs. Jordon also left the firm several months before I did.
These observations made by me on this sick male monkey were made because
`of my general interest `for the welfare `of aU the animals which we're used on all
studies. At `the time `of their occurrence these obs'er~ations did not appear to be
particularly alarming to me `from the standpoint of toxicity and I think the drfig
was continued until the termination date of the experiment.
I also recall that toxocological studies were made on dogs with Mer 29. I do
not recall anything speeific or unusual about these studies, but I believe there
were at least two experiments on dogs. My `duties included conditioning the
dogs prior to placing them on test, and weighing, `feeding and generally caring
for them.
Approximately 6 dogs were in a drug and approximately 4 dogs in a control
group. I also assisted in autopsies of the dogs. I do not recall anything
unusual with the autopsies of the dogs.
I also participated in the Mer 29 studies on white rats. Nothing unusual is
recalled about the white rat studies~
I `do no't recall the length of time the dog & white rat studies required.
Bnucn I. UMEERGER.
Subscribed and sworn to before me at Columbus, Ohio, this 13th day of March
1962.
THOMAS M. RICE.
U.S. Government Memorandum.
To: Administration.
From: Cincinnati District.
Subject: Memorandum of telephone conversation, April 12, 1962, between Mr.
E. R. Beckwith, llxecutive Vice President, William S. Merrell Co., at
Cincinnati, Ohio and Thomas M. Rice, Supervisory Inspector, Cincinnati
i)istrict.
I called Mr. Beckwith today for the purpose of inquiring as to the raw data
charts the `firm was duplicating for us in line with our visits to the firm on
April 9 and 10 in connection with the MER `29 Investigation.
PAGENO="0336"
4238 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
I reminded Mr. Beckwith that they had promised to secure copies of these
charts for us as soon as possible, and I again emphasized that we were anxious
to get these copies as they were needed in the evaluation.
Mr. Beckwith stated that they were trying to get a complete picture of the
whole situation, and that they would collect and duplicate the charts as soon
as possible. He said because of the change in personnel about the time these
charts were prepared, the data was scattered, and it was taking some time to
get all of the pieces of Information together.
I suggested that If the firm was unable to get the originals of the pages we
wanted, that we would be happy to attempt to photograph the carbon coplea
in the `bound notebook. Mr. Beckwith assured me that they would make every
effort to get the material together as soon as possible and would notify .me
when it was ready. During the conversation, it was also verified that the
information they were getting for Dr. Nestor relative to the clinical .stu'die~
would be sent directly to him In Washington.
THOMAS M. Ricn
U.S. Government Memorandum.
WILLIAM S. MEERELL Co.,
Cincinnati, Ohio, AprIl 17, lJiiC2.
To: Administration.
From: Olncinnati District.
Subject: Mer 29 investigation, and recall; refusal to supply data.
During a visit to the firm today by Supervisory Inspector Thomas M. Rice and
Inspector Charles W. Gressle, inquiry was made as to the copies of the raw data
bound notebooks and copies of the original pages from these notebooks sent to
the library, which had been promised to us at the time of our visits to the
firm on April 9th and 10th. This was `~rst discussed in the presence of Dr. George
0. Sharp, Mr. Fred Lamb, and Mr. Ed R. Beckwlth, Executive Vice-President. The
point was not resolved ~t the time of the discussion with these three gentlemen,
but the point was again raised with Mr. Lamb and Mr. `Sharp later on during the
same visit.
Mr. Lamb was advised that our record showed that we had made this request
in detail at the time of our visit of April 9th and 10th and that both numbers
and page numbers were set forth in detail. Mr. Lamb claimed, that he did
not recollect that the pages were written `down in detail, and he produced a
confidential memorandum of the visits which did not show that the pages were
given. I pointed out that this was at variance with my recollection, and pointed
out that Mr. Lamb personally was in the group of individuals during the final~
conferences when these pages were enumerated specifically. I also pointed out
that at the time we were in Dr. King's office, Mr. Lamb had been called by Mr.
Murray to seek permission at our request when we had requested that the
notebooks be loaned to us so that we could make copies of the pages ourselves.
I pointed out that at this time Mr. Lamb refused to deliver the books to us
on the grounds that it was against company policy, but that he promised to `have
the pages we desired duplicated for us. Mr. Lamb made a point that this request
was not made in writing, and that he did not consider it was a p~roni1se, but
rather that he had said he would try to get `them for us. I pointed out that we
had given a Notice of Inspection at the time of our visit on April 9th, and,
that we had given another Notice of Inspection at the time of our visit today.
Mr. Lamb made a point of the fact that the notices we had given related to
Section 704 of the Act, and no where in this section dId it state that It was
mandatory that records of this type be given d'uring an inspection I pointed
out that I considered such records an Integral part of an inspection of a new
drug product.
I also pointed out that Mr. Beckwith, had been called again about April 12th to
ask why the copies had not been supplied us.
Mr. Lamb made a point of stating that he was' not refusing to provtde this'
Information as an individual, but he did not "run the company". He said that'
he did not want the record to show that he or the firm were refusing our request,
but that inasmuch as' discussions were being held at the Washington level in
regard to the whole matter, and the fact `that the firm had already Instituted a
recall, he did not see why it was necessary to produce these records for us. He
said he felt It was a decision that he personally could not make, and it would be
up to the attorneys at the Washington level to make this decision.
PAGENO="0337"
COMPETITIVE PR6BLEMS IN THE DRUG INDTJSTRY 4239
It ultimately developed that Mr. Lamb called some undisclosed individual
believed to be an attorney presently conferring with our people in Washington.
As a result of this call be reported that he would be unable to give me copies of
the notebooks because he did not have them, and they were not on the premises.
at this time. He said he was embarrassed to have to report this, but he did not
know that they had been sent to an attorney in New York City. He identified this
attorney as Mr. Andrew Graham. At this point Mr. Lamb said that he would.
give us the copies if he had them and they were under his jurisdiction as an
individual. He then said he would make every effort to get the desired copies
for us and that I should call him again Thursday, April 19, 1962.
I told Mr. Lamb that it was my position that as of now I had been refused
by the company because they had promised to produce these charts at the time of
our visit of April 9th and 10th and now a week later I still had not been provided
the charts.
At this time I again gave Mr. Lamb the numbers of the notebooks and pages,.
copies of which we required. These were as follows:
Notebook 770 Pages 40 and 78.
Notebook 799'R Pages 16,45, 59 and 75.
Notebook 848R Pages 16, 56, 75 and 100.
Notebook 904R Pages 18 and 19.
Again I emphasized that we desired copies both of the originals which had been
removed from the notebooks and found in the library, and copies of the carbon
copies remaining in the bound notebooks.
Mr. Lamb tried to make a point that this was now the first time that he was
receiving this specific request.
See also another memorandum under today's date captioned "Mer 29 Recall"
in which the details, present status, and enclosures concerning the recall are dis~
cussed In detail.
THOMAS M. Rion,
Supervisory Inspector.
U.S. Government Memorandum.
WILLIAM S. MERRELL Co.,
Cincinnati, Ohio, April 24, 1962.
To: Administration; Attn: Division of Regulatory Management
From: Cincinnati District.
Subject: Mer 29.
In response to the phone conversations between Mr. Maraviglia and Mr. Gold-
hammer of April 18 and 19, 1962, William M. King was finally interviewed by
Mr. Maraviglia and Mr. Rice at his residence, 481 Deanview Drive, Cincinnati,
Ohio, the evening of April 24, 1962. Dr. King's phone number is VA-1-6435.
We bad been attempting to locate and interview Dr. King since Thursday,.
April 19, 1962. It was determined that Dr. King bad been visiting his father
and family in Johnson City, Tennessee over the Easter holidays. King has six
children, and he had returned to Cincinnati so that his children might enter
school again on April 25th.
King has been on "involuntary" vaca:tion since Monday April 16th. He was
told by Mr. Beckwith that he needed a vacation, and that he should not come
back to work until be was called. At the present writing, King does not know
his status with the firm. He plans to phone the firm on April 25th to find out
what his status is.
King talked fairly freely with us, and although we doubt if he gave us all
of the facts, the following information was supplied which ties in genetally
with information from other sources, and sheds some light on heretofore un~
known facts.
He admitted that his Ph. D. degree has not been completed at this time. He
said that the granting of his degree was awaiting rewriting of his thesis. His
graduate work was being carried on at the University of Minnesota where he
was teaching pathology. Prior to his work at the University of Minnesota, he
graduated from St. Thomas College, St. Paul, Minnesota. He had transferred
to Thomas from St. Louis University. He said that his adviser at the University
of Minnesota bad certified that all of his work was completed on his Ph. D.
degree, and that it would be granted in absentia when his thesis was finally
accepted.
81-280-69-pt. 10-22
PAGENO="0338"
4240 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
King emphasized throughout the interview that Dr. Van Maanen was respon-
sible for all data `in the final form which was `submitted. to the Food and Drug
Administration. He said that Dr. Van Maanen was the only man who could have
ordered the addition of Monkey 51 in the middle of the study. King was of the
in~pression that this was the only ~e~joijs mistake in the studies. King stated that
Dr. Van Maanen is not a citizen of the United States. He said that he had a Ph. D.
degree from the university of UtreciLt in Holland, in organic chemistry, and also
had a Ph. D. degree from Harvard University in pharmacology. He said that
Dr. Van Maanen had been with `the firm since 1954 or 1955. Dr. Van Maanen is
Director of Biological Sciences. Tie in turn is the subordinate of Dr. Werner, who
is a vice president of the firm and Director of Research. King said that Dr. Werner
was about ready to retire and did not know what was going on and relied entirely
on Van Maanen for anything of this nature.
King said `that he joined the firm in September, 1958 and took over where Mr.
Smith left off in April, 1959. Thus, there was an overlapping during the time
when both King and Mr. Smith were present in the firm, and both were present
at the time of the termination of the monkey studies. King played down his
knowledge of the raw data and said that he knew nothing about the discrepancies
until the visit of Dr. Nester, Dr. Goldenthal, and Supervisory Inspector Rice. He
pointed out that Monkey M51 was added to the studies on June 23, 1958 several
months prior to the time when he came with. the firm. He said this order could
have been given by only one person, and that would have been Dr. Van Maanen.
He said that he had done a great deal of "digging" to try to find out what bad
happened and be was under the impression that the weigh'ts of monkey M51 had
been taken from `the weight records prior to June 23, 1958 when the monkey had
not been on iVEer 20, and that these weights bad been used on the charts submitted
with the NDA. He said that after the tenth month of the experiment, the weights
of Monkey M51 were correct on the charts' submitted and that dosing had been
performed as indicated after that time.
King feels that Mer 29 is a safe drug if used properly, but blamed the doctors
for not dosing properly.
King had a number of records he had taken from the firm. He said that he had
been requested to prepare a summary for the firm's attorneys to explain all of
the discrepancies. He was not willing to let us have copies at this time, but said
that h'e knew most all of this by memory. We asked if he would be willing to sign
a staitement for us and he indicated that while be would not sign such a state-
ment at the time of this interview, he would probably be willing to do so after
he had resolved his status with the firm. He gave us to understand that be was
dealing 100% above board with us and giving us the true facts as be knew them.
In respect to the female Monkey P49, King said that the records showed that
this monkey had been taken off the drug on March 14, 1958 for some reason and
restarted on the drug again on April 7, 1958. Except for this period, this monkey
was on the drug continuously from 9/9/57 until February 19, 1959. On February
19, 1959, the drug was withdrawn again. It was after that time that the greatest
weight loss developed. He said in trying to figure out what `was wrong with the
monkey, he believed that the monkey had ga~tro enteritis. He said that the monkey
was not autopsied until March 5, 1959. He said that the responsibility for taking
this monkey on and off the drug would fall directly on Dr. Van Maanen. He also
said that the decision to wait for autopsy until March 5, 1959 on this monkey
would also have been Dr. Van Maanen's responsibility.
King showed us a yellow sheet of paper which he said proved the dates of
autopsy on the various monkeys because he had the weights of the organs recorded
there. He also said that the actual dates could be checked because the dates were
fixed on the slide's, and were also fixed on the tissue in the paraffin blocks which
were taken at the time of autopsy. King furnished us from his report he bad
written for the attorneys the following actual dates of autQpSy.
Monkey
Number Sex Autopsy date
Control monkey
Drug monkey -
Do
Control monkey
Do
Drug monkey
Do
Control monkey
39 Female Mar. 5, 1959
49 do Do.
34 Male Feb. 26, 1959
35 do Do.
33 do Feb. 19, 1959
51 do Do.
25 do Mar. 14,1958
48 do Do.
PAGENO="0339"
COMPETITIVE PROBLEMS IN THE DRTJG INDUSTRY 4241
King also spoke of another monkey which he gave as number 35 which had
been on compound 5066 which be said was an analogue of Mer 29. He was under
the impression that Control Monkey 35 Male had actually been on this drug
prior to being used as a control animal.
In explaining why all autopsies were not made the same day, King said that
this was becapse they were freezing tissue at the same time, and it would thus
be impossible to prepare and freeze the tissue for all of the monkeys on any one
day.
He mentioned that it was obvious the firm was looking for a scapegoat. He
said that he couldn't care less, because he could always get a job.
One interesting sidelight was that he told us he had copies of all the pages of
the notebooks for us the afternoon that Dr. Nestor, Dr. Golcienthal and Inspector
Rice were at the firm (April 9), but he was told not to turn them over to us.
King admitted that he personally prepared all the microscopic sections of the
tissues and examined them himself at the end of the study, and he personally
had autopsied the drug `monkeys 49, 34, and 51. He could not explain why there
was no raw data on the autopsy of monkey 34 in the notebooks, but felt that the
records he had of the weights, the fact that they actually had the tissues in
paraffin blocks, etc. proved that the money was in fact autopsied on 2/26/59.
King stated that' the second edition of the brochure sent out with Mer 29 made
no mention of his findings on female monkey 49 which he had reported. He said
`that he had observed morphological changes `in the ovaries and had so reported
these on his autopsy reports. He said that it was Dr. Van Maanen's decision to
leave out this in'formation so that investigators supervising clinical studies on
Mer 29 wouldn't know `about it.
King mentioned that Mr. Hoithaus, w'ho he has as his assistant, was not in
this department `at the time these Mer 29 studies submitted with the NDA were
going on. He said that he was, however, in the endocrinology department and had
transferred to his department later. He identified him as the individual he asked
to get the raw data when it was asked for at the time of our visits ,on April 9
and 10.
King stated that he had searched for the original records of weights and
observations made out by the technicians. He admitted that these were kept in
loose-leaf fashion on a clip board and these were the original sheets on which
the weights were recorded. He said that these weights would have been tran-
scribed into the bound notebooks by the technicians. He identified these tech-
nicians as Umberger and Jordan. It appears significant `tha't this corroborates
Mrs. Jordan's statement that the original observations and weight's were recorded
on a loose-leaf type sheet on clip boards. It would appear that any information
regarding illnesses observed, any substitutions, etc. would have been on these
original `sheets which according to King cannot now be located.
Incidentally, King admitted to us that he had been severely reprimanded by
Mr. Beckwlth and Mr. Lamb for turning over the weight charts to us at the time
of our visit on April 9th, and also for letting us examine `the bound notebooks.
One `other point In respect to Monkey P49, according to King was that there w'as
a weight loss of 1.1 kilograms on this monkey while it was on the drug. He said
this weight loss was shown on the chart submitted with the NDA to Food and
Drug Administr'atoi'n, but the serious loss of weight after the drug was with-
drawn was not shown. He tried to play down the significance of the weight loss
by telling us that it was common for monkeys to lose a great amount of weight
just `as children `do when they become dehydrated.
King refused to have us look at or copy any records in his possession at this
time. He said the company would have a "fit" if `they knew he had them. He
said be had to remain "loyal" to the firm within the bounds of "intellectual
honesty", and until he knew definitely wh'at his status was with the company,
he would not sign anything or allow us to make copies of anything in his
possession.
At the termination of the interview, he said he was getting in touch with
the firm tomorrow to find out where he stood. We `told him we were giving him
an opportunity to cooperate fully with the government to supply us with the real
facts as he knows them. We told him that we would be getting in touch w'ith
him again in the next day or two'. He professed that he wanted to cooperate,
but wants to know his true status with the company first. We then left his
residence.
On April 25, 19132, while Mr. Rice was at Merrell on an assignment concerning
Kevadon, Mr. Lamb made `a remark indicating that he knew' `about our visit to
PAGENO="0340"
4242 CO~TITIvE PROBLE1~tS T~ THE ~Rt~ThTD~1STRY
King the night before. He told Rice, "I hear you were out working late last~
night with Mr. Maraviglia", or words to that effect. He did not say how he~
knew about this, but obviously King must have told him.
We intend to see King again soon.
THOMAS ~f. Rica,
&~pervisory Inepector.
T. C. MARAvIGLIA,
Director.
U.S. Government Memorandum.
WILLIAM S. Mmrau~ Co.,
Cincinnati, Ohio~ May 4,. 1962.
To: Administration; Attn: Division of Regulatory Management.
From: Cincinnati District.
Subject: Mer 29.
In response to Mr. Goidhammer's phone conversation of 4/18/62 with Mr.
Maraviglia, we were requested to develop every possible source of information in
connection with the Mer 29 investigation.
To this end, Inspectors Brods'ky and Rice interviewed Bruee Umberger at
Columbus, Ohio the night of May 3 and 4, 1962. This Interview was~ conducted at
the Broad Lincoln Hotel, Columbus, Ohio where Umberger is currently employed'
as the assistant manager. The following information was developed.
Mr. Umberger has not been contacted by Merreil since Inspector Rice's Inter.
view with him on March 12th and 13th, 1962. Umberger did not contact anyone
from Merreji in connection with Mer 29 or this Investigation. Umberger did take
a trip to Cincinnati a few weeks ago subsequent to the interview of March 12th
and 13th to visit relatives. During that visit, by chance he met Mr. Herb
O'Bannion (correct spelling not known). Mr. O'Bannion performed janitorial
services at Merrell's and his duties included cleaning the monkey cages, waxing'
the floors etc. Mr. O'Bannion was encountered In Mt. Healthy, and no mention
was made of Mer 29.
Tip until our interview with Mr. Umberger, he was not aware that `the recall
had been instituted. He had heard from his brother that there was something
reported about Mer 29 in the paper, but he did not seem to know exactly what
the trouble was. Mr. Uxnbe.rger said the recall information was not published
in the Columbus papers in so far as he knew.
Umberger was appraised of the present recall and the seriousness of the
problem, the fact that the adversary actions had developed Including cataracts,.
etc. He was told that this visit was being conducted for the purpose of deter-
mining complete facts surrounding the investigation of Mer 29 by the company.
We told him that the reason for our visit with him at this time was to secure
factual Information which he had part in obtaining in connection with these
studies.
We showed Umberger photo copies of the several pages of the bound raw
data notebooks. We also showed him copies of the four~page charts and Fig. 8
composite graphs. Umberger recognized these as data drawn up from Information
compiled by Jo Jordan, Carob Root and himself. We made' a special point in
being very cartful not to show Mr. Umberger any data or Information which
appeared in the NDA. We had him review these data carefully in order to clarify
and refresh his memory regarding certain Information contained therein, so that
he might explain the significance of these entries.
We asked him about the signatures at the bottom of the pages, the unsigned
pages, and the dates and weights recorded on the charts and graphs. He ex-
plained the following:
1. MissIng signatures at the bottom of the pages may have been an oversight
on the technician's part. He said that whoever made entries on the pages signed
the pages. If more than one technician made entries on anyone page, both tech-
nicians signed the page. If only one individual made entries on a page, then that
individual signed the bottom of the page. Uinberger stated that the monkey
weights and dosages were originally recorded at the time of weighing and dosing
on laboratory worksheets which were kept in loose leaf fashion in a three ring
black notebook in the laboratory. These data were later transcribed In duplicate
Into the bound raw data notebooks. The original pages from the bound note-
books, would then be torn out and sent to the firm's records library, while the
PAGENO="0341"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4243
~carbon copies remained In the bound books. From these data, he would pre~
pare a rough graph showing weight Information over the period of time the
experiment was conducted. From this rough graph, a neater and more accurate
graph would be prepared. Umberger carefully scrutinized the individual graphs
and charts and affirmed that these had been prepared from the raw data re
corded on the pages of the bound notebooks. He stated that these graphs were
the types of data he helped compile. He said that the printing and dates, and
some headings on these graphs were not done by him, but that these were in part
his. He explained that sometimes Jo Jordon or Carole Root would prepare the
ilnal graphs arid charts from his rough charts because they could do a neater
job. He indicated however that the information contained therein appears to
be information actually compiled by Jo Jordan, Carole Root and himself.
2. From the graphs and raw data, Umberger was able to deduce that the sick
monkey reported in previous memorandums was number M34. There had been
some speculation that the sick monkey might be female monkey M49.
Umberger was very positive that this female #49 was not the sick monkey he
had been referring to because this particular female monkey was a pet of his,
and he bad his picture taken with this monkey and was very familiar with It.
`He also recalled that female 49 had bitten the end of a finger off the small sick
male monkey. This was referred to by him in his affidavit of 4/13/62 as the "sick
male monkey".
3. Umberger was able to identify the "sick" monkey as male #34 for the
following reasons':
(a) He was sure the sick monkey wa~ a drug monkey and was a small
male animal.
(b) He was sure it was not a control monkey.
(c) He was sure it was not a female. monkey.
(d) He was sure this animal had been used in the entire study, i.e. was
not started late in the study, was not sacrificed prior to the completion of
the entire experiment, and was used as a `drug monkey to the end of the
entire study.
These facts, tlmberger stated. ruled out all of the monkeys except male 34
because there `were only ten monkeys on the study and from the data the status
.of each of the ten monkeys is as follows:
No. 39 was a female control monkey.
No. 4fi was a female and he remembers this well because it was his pet, he
bad his picture taken with it, etc.
No. 40 is a female and was not present at the termination of the study.
1'his animal had not been on drug 5066 and there are no further entries on
this monkey `after 3/13/58.
No. 25 was sacrificed before `the completion of `the study. It was a male
~animal on 5052 or Mer 29 for only the first approximate six months.
No. 48 was a male control animal sacrificed early in the study.
No. 51 was a male animal on 5052, but this animal did not start the study.
it was inserted on 6/12/58 and was somewhat larger than monkey 34 during
the closing months of the experiment.
No. 35 was a male monkey that was on 5066 at the start of the study, but
later this monkey appeared as a control monkey.
No. 36 was a male monkey was on 5066 and this monkey was sacrificed
before `the completion of the experiment.
No.33 was a male control monkey.
No. 34. This is the only animal which could have been the sick monkey,
because it was a male monkey on the drug from the start of the finish of the
entire experiment. It had about the same weight remembered by Umberger
to be that of the "sick monkey".
4. Umberger noted discrepancies on autopsy dates for monkeys #33 and 51 in
the notebook data. These discrepancies showed 2/19/59 and 3/4/59 as autopsy
dates for these monkeys. Since the weight graphs and charts show weights for
these monkeys subsequent to 2/19/59 and 3/4/59 as autopsy dates for these
monkeys. Since the weight graphs and charts show weights for these monkeys
subsequent to 2/19/59, Umberger believes that `the 2/19/59 date is not the correct
date of autopsy. He said that weights would not be taken after autopsy and
recorded.
Umberger stated that blood samples are taken before autopsy by Mary Ann
&evens. If there was a crowded autopsy schedule, the blood might, be taken a
PAGENO="0342"
4244 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
day or two before the autopsy. This could establish which is the correct date of
autopsy because samples of blood are not taken after autopsy. He explained
that Mary Ann Stevens learned under Mr. Knox Smith and that she was the type
of employee that would not make any false entries as to dates that was taken
from animals on any data she helped to prepare. Umberger stated that Mr. Smith
had told all technicians that if they were always truthful in their entries, they
had nothing to worry about when they signed their names to a report. Knox Smith
bad always emphasized that only the truth should be recorded.
15. Umberger said that monkey # 35 was used as a drug monkey on 5066
according to the notebook `data at the `beginning of the study. He said this
animal could have been used as `a cOntrol for the 5052 study ]ater in the study
as it appears on the graphs and charts. He said that since it is recorded on the
charts, It must have `been used starting 6/12/58 as a control. Umberger further
stated that thIs information should have been shown in the raw data notebook
as a control, but that whoever made the entry for # 51 as a test animal on
5052 must have simply overlooked entering monkey 35 in the book as a control.
6. Umberger was unable to explain why no autopsy information was recorded
for `monkey 34 and monkey 35 in the raw data notebook. He believes the only
explanation is that Dr. King may have bad the `data. lie noted that in the raw
data notebook for monkeys number 51 and 53 such an entry was made that Dr.
King had the data. Later on entered in the notebook for animals 51 and 33. Urn-
berger felt that in the case of monkeys 84 and 35 for some reason their entry
into the raw data notebooks had been `overlooked.
Followin'g our interview with Um;berger, a three page affidavit was prepared
attesting to the above information. This was signed by Umberger after he swore
with his right hand raised that the Information contained In the affidavit is
"the truth, the whole truth, nothing but the truth, so help Inc God." The oath was
administered by Inspector Rice and wltne'sses'd by Inspector Brodsky.
tTmberger wa's asked if he would be willing to testify to the above statements
if the need should ever arise. He stated that he would be willing to testify to
anything he had signed his name to, but only to the true facts He then asked us
what he should do If he were contacted and questioned by representatives of
Merrell. We told him that while it would be up to him to uto his own judgment,
we strongly suggested that be holds completely to the truth. We indicated that
if be were contacted by any representative of Merreil, we would appreciate his
contacting us. He indicated that he would do this
One final interesting point `should be reported in connection with monkey 34
as follows. Mr. TJmberger told us that monkey #34 for which no autopsy
result appears in the raw data notebook was in fact autopaled. He remembers
this because he asked at the autopsy why the monkey behaved abnormally; i.e.
why did It miss the `b'ox at the time It attempted to jump when being weighed.
Umberger told us that he was advisOd that the monkey bad a `~reverse heart at-
tack." Umberger could not further explain or elaborate on what this meant.
This may be significant since clinical studies In the NDA mention that' in
several instances, patients died, but this was attributed to the type of patients
being given the drugs. These were explained away because they felt the patients
such as had heart conditions would have died any way.
Note that the autopsy report on monkey 34 submitted with the NDA indi-
cated nothing abnormal about the heart whatsoever.
Pinup ER0O5KY,
THOMAS M. Ricz,
Iaspectors.
Enclosure-Affidavit.
STAT OF Onro,
County of Fra~ekHn:
Before me, Thomas M. Rice. an employee of the Department of Health, Educa-
tion, and Welfare, Food and Drug Administration, designated by the Secretary,
under authority of the Act of ~tanuary 31, 1~25, 43 Statutes at Large 803 (5
IJ.S.O. 521); Reorganization Plan No. IV, Sees. 12-15, effectIve tune 30, 1940;
and Reorganization Plan No. 1 of 1953, Sees. 1-9, effective April 11, 1953, to ad-
minister or take o'aths, affirmations, and affidavits, personally appeared Bruce
I. Umberger in the county and State aforesaid, who, being first duly sworn, de-
poses and says:
PAGENO="0343"
COMPETITIVE PROBLEMS IN THE DRIJO INDUSTRY 4245
I am Bruce I. Umberger, 61 E. Broad St., Columbus, Ohio. I am assistant
manager of the Broad-Lincoln Hotel, 631 E. Broad St., Columbus, Ohio.
This reaffirms my affidavit which I gave to Inspector Rice on March 13, 1962.
After reviewing copies of pages from the bound raw data note books Num-
bers 770R, pages 40, 78; 779R, pages 16, 45, 59 & 75; 848R, pages 16, 56, 75
& 100; and 904R, pages 18 & 19; the 4 page chart titled "Monkeys Chronic
Oral Toxicity Mer 29 Body Weights"; and Fig 8, shown to me by Inspectors
Rice and Brodsky today, the following is recalled by me as factual to the best
of my knowledge and belief.
1. The monkey referred tO In my affidavit of March 13, :W62 as the "Sick Male
Drug Monkey" was monkey #34. I recall this for the following reasons:
(a) I clearly recall the "sick" monkey to be a male drug monkey.
(5) I clearly recall the "sick" monkey was a monkey that both started and
finished the studies.
(c) There were only ten monkeys in the studies; namely. 3 female and 7 male
as follows:
F39'-control
F40-~on 5066
P49-on 5052 (Mer 29)
M25-on 5052 (didn't finish study)
M48-~control (didn't finish study)
M51-~-on 5052 (didn't start study)
M35-on 5066 at start-4ater a control monkey
M36-on 5066 (didn't finish study)
M33-control
M34-5052 (Mer 29)
All of the above, except M34 are ruled out because they are either female,
control monkeys, didn't start studies or didn't finish the studies because they
were sacrificed prior to the termination of the studies.
(a) I clearly recall the "sick" monkey was one of the smallest mOnkeys on
Mer 29 and my estimate of the weight of this monkey agrees with the weights
from all of the data reviewed, which was supplied by Inspectors Rice and
Brodsky.
2. The information sho'wn on the copies of the pages from the bound raw data
note books mentioned above, reDresents data supplied jointly by Carole Root,
Jo Jordon and myself. This material was transcribed from data obtained by
us in the laboratory and originally written on loose-leaf data sheets at the time
the data, such as weights were obtained. These data are correctly shown, in
substance, in the copies of the bound raw data note books, the 4 page chart, and
Fig. 8, mentioned above except for the following:
(a) No weight and dosage entries were made between 3/13/58 and 4/3/58
in the raw data books, but were entered on the charts.
(b) Weights for all monkeys completing the Mer 29 study are shown on the
charts through 3/5/59, but the bound raw data notebooks show M51 and M33
autopsied on 2/19/59.
3. Any data projected showing additions or deletions from those recorded in
the aforementioned bound raw data books, the 4 page graph, and Fig. 8 are not
true representations of the data submitted in which I participated~
~WtTOI~ I. UManacan.
Subscribed and sworn to before me at Columbus, Ohio, this 4th day of May
19~i2.
Witnessed by Philip Brodsky.
TIIOMAS M. Rica.
U.S. Government Memorandum.
WILLIAM S. MEfliIELL Co.,
Cincinnati, Ohio, May 5, 19d2.
To: Administration; Attn: Division of Regulatory Management.
From: Cincinnati District.
Subject: Mer 29.
This is a continuation of the Mer 29 investigation. Please refer to the Con-
fidential Administrative memo of 5/4/62 by Inspector Rice and Brodsky.
After returning to Cincinnati the evening 5/4/62 after concluding our interview
with Bruce Umberger in Columbus, Ohio, Inspector Rice phoned Mrs. J0 Jordan
PAGENO="0344"
4246 COMPETITIVE PROBLEMS IN THE DRUO INDUSTRY
to arrange for an appointment in order to try to obtain certain additional in.
formation and explanation with the help of the raw data book pages and charts.
At this time, Mrs. Jordan agreed to the appointment, and an appointment was
se up for 1:00 PM Saturday May 5, 1962. During the the conversation, she men-
tioned at the time she was working for Merrell she had been required to sign a
statement that she would never reveal any information which came to her atten-
tion while In the employment of MerreiL She was fearful that if she spoke further
with us that she might open herself to suit by Merrell for revealing Information.
At any rate, she did not appear to be to alarmed and agreed to the appointment.
The morning of May 5, 1962 at about 10:30 AM, Mrs. Jordan's husband, Carson
Jordon phoned Inspector.Riee sit his residence. He first said they would be busy
the afternoon of the appointment, He then went on to say they would be busy all
day, that they would be busy from now on, and he then ordered me never to call
his phone number again, or to come out to see him at his house. He said that the
reason for this was that it upset his wife too much, and he was very fearful of
the consequences to her. He said I could call him at his office, hut never to call
her again.
The afternoon of May 5, 1962 Inspector Brodsky and I then proceeded to the
residence of Mrs. Gladis Gebert, 401 131. Vine St., Reading, Ohio.
After introducing ourselves and presenting Mrs. Gebert our credentials, we
explained we wished to talk to her in connection with an investigation we were
conducting of the William S. Merrell Co. Mrs. Gebert said this sounded interest-
ing and that she would be glad to speak with us about it.
We asked her about the circumstances involved in her leaving the firm and
when and why she had left.
Mrs. Gebert said she worked at the firm from 1953 through the summer of 1956.
She knew she had left the firm sometime after July 4, 1956, but before the fall
of 1956. She said she left because she "couldn't stand to work down there any
more". She said she worked as a technician under Knox Smith. She took care of
:animals Including monkeys. She dosed, weighed, made observations in connection
with animal studies. Mrs. Gebert said that Mr. Charles Thompson was in charge
of the department. Under him were two sections in this* research unit. Knox
Smith was in the rear of this unit, and under him were the following technicians
in addition to Mrs~ Gebert.
(1) Ann Estep. This is Ann Estep Dover now residing at 314 Cleveland,
St. Bernard, Ohio. Her phone is PL 1-8183. According to Mrs. Gebert, this
woman drew the blood and did the blood studies on virtually all of the ex-
perimental work in this laboratory.
(2) A woman by the name of Pat. This Pat married Fritz Hoithaus who
is presently working with Dr. King at Merrell. At this time, Holthaus was
not in this department.
(3) Dorthy Meyer. This woman took care of the tissues. She later was dis-
charged sometime after Mrs. Gebert left the firm. Dorthy Meyer is now in
Florida.
(4) Tom Beaver. This individual was quiet, calm, honest, "kept his mouth
shut", made up formulae, and may still be with the firm. At least Mrs. Gebert
said he was still there two years ago. She said Beaver is honest and would
give truthful information.
(5) Tom Cashman. This individual according to Mrs. Gebert, was brought
in to take her place. He came in shortly before she left. She knew nothing
about this individual.
Also under Mr. Thompson was a second branch headed by a Dr. Brown. This
is a woman whose first name was not recalled. This Individual is no longer with
the firm, and was either discharged or left the firm prior to the time of Mrs. Ge-
`bert's termination of employment.
It is apparent that Mrs. Gebert left the employ of the firm prior to the Mer 29
Oral Toxicity studies on the monkeys.
Mrs. Gebert, however, did have some very definite impressions about the man-
ner in which business was being conducted at this firm, and felt compelled to tell
us all about this "intrigue" which she was withholding within and had been
wanting to tell someone for a long time. Mrs. Gebert emphasized that these things
could not be proved, but they are true, and felt that the "whole place needed an
~expose". She said that Dr. Brown and Mr. Thompson were having a "war'. Em-
pioyees in the middle were forced to take sides. Dr. Browzi was busy setting pee-
PAGENO="0345"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4247
pie against each other. She said people in authority were mixing up data in data
books. She said "You couldn't be honest and work there". At this point, Mrs.
Gebert mentioned that Ann Estep was a "crooked, foul mouthed person in cahoots
with the crowd". `She told us that she lives in St. Bernard and did the dirty work
for Knox Smith. She said her brother-inlaw runs a bar in St. Bernard. That Es-
tep's brother-in-law ran a bar in St. Bernard was later confirmed during our Inter-
view with Ann Estep Dover. Mrs. Gebert said that she was attempting to stay
out of the controversy, but later she was drawn into it and was fired. Prior to
her being discharged, she actively took sides and tried to call to the attention
of Mr. Thompson what was going on. She said Smith and Brown were working
together against Thompson. She said they bad no principles, and they tried 1x~
influence Dr. Werner who was above all of these individuals against Mr. Thomp-
son by spreading rumors regarding illicit sexual activities between Thompson
and the female employees. Mrs. Gebert did not think there was anything to this,.
but rather Thompson was a fatherly type individual who treated the employees
or thought of his employees as his children. Later, there were rumors of familiari-
ties between Dr. Werner and Dr. Brown (female). Eventually, Brown was re-
leased. She said that both sides In this feuding attempted to accuse opponents on
the opposite side of illicit sex relations with employees. She again emphasized
that Ann Estep "messed up" studies for Knox Smith.
She said as a result of this jealously, intrigue, lack of principle, and down right
Interference with experiments that she would suspect anything put out by this
firm.
During her conversation, she said that several high principled individuals left
the firm because of the atmosphere and the way things were bing run. One was Dr.
Jake Stuke. She said that he was an endocrinologist, and finally left the company
to take a job with another firm in Kalamazoo. She was certain the firm Dr. Stuke
joined after leaving Merrell was Up John. Another high principled Individual
was Dr. Leonard Lerner. She said he left to go with another drug firm In New
Jersey. She said this was the "worst dog eat dog, cut throat, cheating, lying place
she ever worked at". She said she was "a wreck from this confusion and went
to two psychiatrists". Her impression was that the people she was working with
were capable of fixing tests to improve their own status and making money. She
believes that Knox Smith with the help of Estep, would have data fixed In the
record books.
It should be noted that Mrs. Gebert's employment with the firm was terminated
because she was "fired". This came about or at least came to a head because a
vicious monkey had been turned loose in a room with her. This monkey was
known as No. 13 and she believed Knox `Smith deliberately turned the monkeY
loose in this room, This monkey had bitten the animal room attendants. Knox
Smith said that he had been turned loose accidentally, however, she accused
Smith of doing it purposely.
Again it should be emphasized that all of the above is information Mrs. Gebert
cannot prove, `but because she felt so strongly about it, and wanted it off her mind
she felt compelled to tell us.
We next interviewed Mrs. Ann Estep Dover, 314 Cleveland Ave., St. Bernard,
Ohio.
Mrs. Dover worked with Merrell from June, 1944 through May, 1958. From
1944 through 1950' her duties were in the factory in the packaging department,
etc.
From 1950 through May, 1958, she worked in the department of Pharmacology.
Her duties involved working with the animals and included feeding, weighing,
closing, and especially doing blood work in connection with the animals, par-
ticularly monkeys. The blood work on the monkeys consisted of examining the
blood for red blood count, white blood count, hemoglobin, hematocrite and dif-
ferential counts. She actually withdrew the blood from the monkeys herself.
This information was recorded directly onto 8" x 5" cards in the laboratory.
Following this, she transcribed them into bound notebooks. While this mainly
was done fairly soon after the studies, it might have been as much a~ one ~r two
weeks before the transcriptions were made into the bound notebooks. The note-
books were kept in the laboratory. The entries were made in duplicate and the
original copy was torn out of the book and sent to the firm's records library. The
carbon copy of the reports remained in the bound notebooks. All entries were
signed by the technician doing the work.
Mr. J. Knox Smith was her immediate supervisor. Mr. Charles R. Thompson
PAGENO="0346"
4'248 COM1~fl'Wt PROBLEMS IN ~THE DRUG* IND~t~SPE~
was the supervisor of Knox Smith. Thompson left before Mrs. Dover left the
firm. Mrs. Dover left the firm because of pregnancy.
It was revealed that Mrs. Dover received a long dl~t~noe telephone call from
Knox Smith in Los Angeles on April 27, l9~2. Mr. Snilth had told her that `she
might have visitors. Mr. Smith was checking on names of former em~ioyees
under him when he worked at Merrell's. Mrs. Dover stated that during anti
subsequent to her employment with Merrell, she had been very friendly with
Mr. and Mrs. Knox Smith, and as a matter of fact, they correspond frequently.
Mrs. Dover stated that she was aware of the fact that she had worked on
Mer 29 when she was with the firm. She said that she made graphs, and had
access to data bound in the notebooks and the rough graphs, and her duties in-
volved entering data into bound notebooks and making rough graphs in con-
nection with her work. We showed her some of the raw data which she would
have had access to at the time she worked at the firm. She said that she took
blood and made studies on the blood on both control animals and drug animals
on the experiments. These studies included animals on 506G as well as on 5052
and the control animals. She said that any animals on these studies would be in
the raw data books, and that the entries would have been made In her own
handwriting, she would have signed the pages, and if confronted with this raw
data, she would be able to swear that this data was in fact the true facts rep-
resenting her original work. She confirmed that if she were confronted with data
which were different from the data recorded In the raw data notebooks in her
own handwriting and signed by her that she would emphatically say that the
other data was false and her data was true.
Mrs. Dover said that also working in this department at the time she was
there was Dorothy Meyer whose last name now is Sekins. Mrs. Sekins has left
the firm and is now living in Florida. Mrs. Sekins was still empio~7ed by the
firm after Mrs. Dover left the firm. Mrs. Sekins did the tissue work primarily.
Another employee in the department while Mrs. Dover was workIng there was
Mrs. Carole Root. She was the wife of a Merrell employee in the sales department
whose name was Charles A. Root, III. The Root's are presently living on Carolina
Ave. In Kin'gsport, Tennessee. As far as Mm. Dover knows, be is still with Mer-
rell's. Mrs. Dover saw the Root's last July while on vacation in the Smokies.
C'arole Root had the job of dosing, feeding, and weighing monkeys. Note that
Carole Root's name appears on many of the pages in the first part of the monkey
studies in the raw date notebooks.
Another employe in the department during the time Mrs. Dover was with the
firm was Bruce Umberge'r. He left the firm to go to Ohio State University. He has
been in touch with Mrs. Dover whenever he comes to Cincinnati, and called her
about a year ago. Other memos contain full information on this individual.
Another employee in the department was Mary Ann Stevens. This is Mrs. Wil-
11am Stevens who lives in Mt. Healthy, Ohio. Her husband is dead, sand as far as
Mrs. Dover knows, she m'ay still be working with the firm.
Another individual working in the department was a female technician whose
first name is Jo. She does not know her last name, but her husband's first name is
Carson. This is, of course, Mrs. Jo Jordan; whom we have previously interviewed.
Phi's individual w'as employed at Merrell at the `same time that Mrs. Dover wa's
employed there.
Mrs. Dover in response to a question `stated that she recalled nothing out `of the
ordinary in connection with `these monkey studies.
It might be interesting to note that Mrs. Dover stated that `the firm has not
been in touch with her concerning this matter, except for the phone call from
Mrs. Smith.
There was one interesting observation which Mrs. Dover made without our
mentioning it which ties in with information secured from Mr. tT'mberger. This
was that she recalled that one of the monkeys bit a finger off a second monkey.
She did not `seem to knOw whether or not the whole finger had been bitten `off, but
at least she knew `one of the monkeys bad hit `the finger of another. This would
tend `to confirm the fact that this incident occurred `sometime while the monkeys
were on tests, and it would of necessity have had to occur between September,
1957 and May, 1958 in order to have both Umberger `and Dover observe this inci-
dent, `since Umberger did not join the firm `until September, 1957, and Dover left
the firm in May, 1958.
TI1oi~us M. RICE,
PHILIP BRODSICY,
Inspectors.
PAGENO="0347"
COt~E~fI~r1~VE 1'BOBLEMS IN T~EIE X~$RUG INDUSTRY 4249
U.S. Government Memorandum.
WILLIAM S. MEIIRELL CO.,
Cincinnati, Ohio, May 30, 196~.
To: Administration; Attn: Division of Regulatory Management.
From: Cincinnati District.
Subject: Mer 29.
On the evening of 5/28/62, Supervisory Inspector Rice again interviewed Mrs.
Jo Jordan in the presence of her husband Carson Jordan as planned, and reported
in our memo of May 26~ 1962~
A photocopy of Mrs. Jordan's affidavit of 3/13/62 was given to her at this
time as a result of her request.
Mrs. Jordan had agreed to allow only 30 minutes for this interview, but be-
cause she became more cooperative, the interview continued for nearly two hours.
While Mrs. Jordan would not permit our copying or borrowing Dr. Bunde's
letter and no further affidavits were taken, the following points were developed
during this interview.
1. Mrs. Jordan is still undecided as to whether or not she will ~ee any repre-
sentative of Merrell. She has been very much irritated by their use of private
detectives, fake credit bureau calls, and inquiries from the neighbors, and
contacts with her and her husband's employers. She is still extremely upset,
nervous and on occasion nearly hysterical as a result of the entire matter. It is
something she has been unable to cope with and she fears she may lose her present
position aaa result of this.
2. Mrs. Jordan has decided she will tell the truth it she does talk to the
Merrell representatives.
3. Mrs. Jordan `will cooperate with FDA and give tvutbful answers in the
event she is called as a witness. At one time when she was so extremely upset
about the whole matter, she had wanted to have nothing further to `do with it.
4. Mrs. Jordan was shown the copies of (1) the pages from the monkey
raw d'ata books (located April 9, 1962), (2) the 4 p. chart "Monkeys Chronic
Oral Toxicity Mer 29 Body Weights," (3) the chart "Figure 8, and (4) the chart
"Figure 7" supplied us with the NDA, since she had access to all this material
and bad helped prepare it. She was able to clear up some of our questions as
follows:
(a) the copies of the pages we have from the monkey raw data books are
correct and have not been altered as far as she can tell. She recognized her
writing and signatures. She now believes she took these books into the monkey
room and made direct entries.
(b) the `sick male drug monkey she referred to in her affidavit of 3/13/62
was M 34. (Note this agrees with Bruce Umberger's recollection). She know
it was a small male drug monkey on 5052 (Mer 2i~). It could not be 49 since it
was female, and it could not `be male 51 because it was added in the middle of
the experiment and was a large monkey. M 25 could not be the one `as he had
been sacrificed early. M 34 Is thus the only possible monkey it could be.
(c) she now believes she was mistaken as to the amount of weight loss of M 34,
but now recalls `that he was sick and did poorly and failed to gain normal'y over
the experiment as the other monkeys in the same weight bracket did. This monkey
did lose weight from 8.5 Kg on 12/18/58 to 8.1 Kg on 2/19/59, the last entry.
(d) She confirmed that M 34 was the one that couldn't see properly and was
mean. He became withdrawn and just sat In the corner of the cage. He couldn't
jump in and out of the box when being weighed and was the one that missed
the box when he tried to jump into it.
(c) She recalled F 49 was Umberger's pet and was called "Forty-niner." She
now recalled this female drug monkey was sick toward the last and lost a dramatic
amount of weight.
(f) She recalled male drug monkey M 51 also lost weight toward the end and
was somewhat sick.
(g) She further confirmed that M 34 was not autopsied in her presence. This
is the reason no record of this was found in the raw `data book. She could not
explain what happened to this monkey after 2/1~/G~.
(h) She confirmed that the 4 p. chart "Monkeys Chronic Oral Toxicity Mer 29
Body Weights", and Figure 8 were correct graphs based on the actual weights
PAGENO="0348"
4250 COMP~TIT1~ ~PROBt~El~fS IN TH~ ~DR~T~STRY
as recorded in the raw data books, except for the discrepancies in the autopsy
dates and possibly some graph entries toward the end. She was inclined to think
that the weights at autopsy were used in the last week or two for some of the
animals autopsied prior to 5/5/50 to carry the chart. out to 3/5/59 for all animals.
(1) She said Dr. Van Maanen was the one that told her to falsify the chart
(fig. 7.) turned in with the NDA. He had her cut off the final several weeks shown
on Figure 8 which showed the dramatic loss of weight of F 49. She bad to make
this chart over 3 times. He was the one who supplied the weights to be used
for M 34 in the final charts. Note that the curve for M 34 on Fig. 7 does not agree
with Fig. 8 or the raw data books, or the 4 page chart although the weights are
In the same general range. Dr. King went along with these falsifications 100%..
(j) Mrs. Jordan noticed that there was no reference anywhere of monkey M 52.
She was under the impression that this monkey had some connection with this
experiment, but could not recall exactly. It is possible that the weights of this
monkey were the ones supplied her by Dr. Van Maanen to be included in Fig. 7
supplied with the NDA, and perhaps this Is the monkey whose autopsy resultn
were used in place of M 34.
(k) Mrs. Jordan said that Dr. Van Maanen had insisted on her showing M 51
on Figure 8 as having been on Mer 29 for the entire experiment rather than for
only the last 8 months. Also he insisted on her showing M 35 as a control monkey
for the experiment for the entire time. She knew that this monkey had been on
5066 during the first part of the experiment. Note the weight for this monkey
goes up rapidly on the charts, after the raw data books have no further record
of the 5066 dosing on 3/13/58. There are no records of weights of this animal as
a control and no records of any kind In the raw data books after 3/13/58 for this
animal,
(~) Mrs. Jordan said that because of the cost it was common practice for this
firm to use monkeys for a number of experiments: Thus, monkey.s previously
used as drug monkeys might wind up as controls in a later experiment. Normally
all drug monkeys had been used as controls in previous experiments. 51, 49, 34
and 33 were fairly old monkeys while 35 was fairly young. She did not recall the
ages of the others.
(m) Mrs. Jordan stated that she had written on a form at the time of her
resignation her reasons for resigning as not wanting to be a party to falsifying
records as she was required to do by Dr. King. The firm now claims this form of
hers Is missing, and she suspects Dr. King took it. She does not recall in how
much detail she spelled out the falsifications on this form.
(n) Mrs. Jordan recalled there were some very suspicious looking rats on the
Mer 29 studies, but she knows of no record falsification. She did recall that about
1/3 of the Mer 29 rats died. We do not have our copy of the NDA here to check this
point as we have sent it to you, but It is our recollection that deaths of rats of this
order were not reported. This point should be checked out.
(o) Mrs. Johnson did not recall that any of the dogs on Mer 29 died while
she was there, and knew of no falsifications in the record.
(p) The firm has now asked Mrs. Johnson about other irregularities concern-
ing Dr. King. She has been given to understand he has been fired because
of improper relations with the female employees, and for dishonest fiscal prac-
tices and that Dr. Van Maanen is on extended leave. Mrs. Johnson said on
one occasion, Dr. King had her pick up supplies in her personal car. After
somO delay, Dr. King paid her by personal check at the rate of 4~ a mile for
this company business. She later found out that Dr. King bad collected 7~ per
mile from the firm for this. The firm has now asked Mrs. Jordan to put in
her claim to the company for this difference which she is entitled to.
(q) Mrs. Jord5n reaffirmed that Dr. King had sent a number of slides to the
University of Mississippi for reading, confirmation, or interpretation.
(r) Mrs. Jordan is now convinced that the falsification of records not not
known by the officers of the firm above Dr. Van Maanen, and that the entire
falsification picture was their joint responsibility.
(s) Mrs. Jordan does not know the whereabouts of Dorothy Miner except
that she believes she is running a motel and restaurant in Florida. She seemed
certain that it was not Coral Gables. She believed she may now be married to
a man whose first name Is Frank, who she was living with. (His last name
was not known, but this is apparently Frank Sekins) Her only clue was that
PAGENO="0349"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4251
~ie was an officer in the VFW, when It was located on Ridge Ave. In Cincinnati,
`Ohio.
We will attempt to locate Dorothy Miner Sekins address from the VFW. We
~a1so will contact Dr. Van Maanen as soon as we are able.
THOMAS M. RICE,
supervisory Inspector.
U.S. Government Memorandum.
WILLIAM S. MEREILL Co.,
Cincinnati, OMo, June 19, 1962.
~To: Division of Regulatory Management.
From: Cincinnati District.
~Subject: Mer 29.
In response to Mr. Robert C. Branderburg's phoned request of 6/14/62, Super-
visory Inspector Rice and Inspector Brodsky interviewed "Dr. Grady" who
was named as "our consultant veterinarian" by Merrill.
This individual was found to be Dr. K S. Grady, operator of Northern Hills
Animal Clinic, 9211 Winton, Cincinnati, Ohio, and he was interviewed at his
*office on 6/18/62. He indicated he was expecting us to call.
Dr. Grady advised that he is a consultant for the firm, and has been under
contract with the firm for about one year. He is paid a yearly stipend plus per
diem when calls are made. Prior to this time he was called only as needed
on a few occasions.
He emphasized that he had nothing to do with dosing or running tests, and
~didn't necessarily know which animals he was examining or which experiment
they were on. He was primarily consulted in connection with the health of the
* animals, and except for a few instances, his work was confined to dogs.
In response to a question, he said he might have on occasion been asked an
opinion as to how to treat a sick monkey or two.
Dr. Grady said he bad maintained no records of the examinations he had made
of these animals for Merrell, and had no record of when these examinations had
been made. He explained that he usually went to Merrell once a week at his
convenience which was usually Tuesday, Wednesday, or Thursday. During these
visits, he spent approximately 3 to 4 hours and examined the animals (primarily
~dogs) as requested on an individual basis and dictated his findings to a Merrell
secretary. These animal summaries he explained, consisted of one or two page
reports with 3 or 4 sentences on each animal. These reports were never signed by'
Dr. Grady. He hay have seen some of them after typing on subsequent ~Isits. He
probably could recognize these reports, but could not vouch for their accuracy at
this time since he had not normally signed them or retained copies. He said most
~of the reports were taken by Dr. King's secretary whose name was "Bonnie". He
believes she is still with the firm. All of his work was done during the time Dr.
King was present. He had never worked with Knox Smith, but bad met him.
He did have a few contacts with Dr. Van Maanen, but most of his contacts were
with Dr. King. He said that Fritz Holthause was Dr. King's assistant, and he
should have knowledge of any of his dictated reports.
He stressed the point that when the firm received shipments of monkeys, and
beagles, he picked them up and examined them at his clinic merely from a health
standpoint.
The examination of the monkeys was a chest X-ray only. He did no routine
examinations on the monkeys and he did not receive or examine rats. Dogs other
"than the beagles were not examined.
Sometime prior to June 1961, before Dr. Grady's first contract with the firm,
Dr. Grady was called in because the firm had on hand a number of sick dogs.
His examination revealed hepatitis. The dogs were treated with hepatitis and
distemper shots and were given antibiotics, fluids, and supportive B complex
therapy. He was unable to recall the date, but he remembers he didn't have
enough serum on hand to treat this large number of animals, so it was necessary
~to secure the serum from the American Cyanamide Warehouse. He recalls this
was on a Friday, and it should be possible to determine this date from the
warehouse If needed.
Dr. Grady stated that subsequent to his contract (June 1961) he made
specialized examinations primarily on dogs eyes, once a week for a period of 3 to
4 months. He noted abnormalities in several of the dog's eyes, and he observed
#hat these abnormalities developed slowly through various stages or progressions
PAGENO="0350"
4252 COMPET~VE PROBLEMS IN THE DRUG INDUSTRY
until some of them were diagnosed as cataracts. The firm made photographs of
some of these eyes, and he worked at these but was not asked to study them.
Some of the dog's eyes showed fingernail like opacities.
Some of these same dogs also had severe dermatitis problems.
He pointed out these findings to responsible individuals of the firm through
his reports, and discussions primarily with Dr. King. Although he did not know
at the time he noted these abnormalities, he later found out that the dogs under
study were being dosed with Mer 29.
He did not know if any of these dogs died. He recalled dog identification
numbers of dogs he examined In the 140-150 series. Some may have been as high
as 165. He does not know but what some of these dogs were on Kevadon and
there could have been several Mer 29 experiments for all he knew. He did recall
that he heard some of the dosages were 10 mg/kg., 20 mg/kg., and 40 mg/kg body
weight.
He also was requested to look at a few rats that had dye opacities, but he does
not know what studies these rats were on.
He recalls that at least one Mer. 29 dog bad one eye removed, and he had been
consulted as to which eye to remove. He assumed slides bad been prepared from
this eye.
Dr. Grady said he has not been consulted since the suspension of Dr. Van
Maanen and Dr. King.
Dr. Grady said he had gone to Merrell, but on finding that Dr. King and Dr.
Van Maanen were not there, he called Dr. Warner who advised that they had
been suspended.
In speaking with Merrell personnel, Dr. Grady was not given any instructions
as to what to say if contacted by Food and Drug.
Prior to leaving, Dr. Grady assured us that he wanted to cooperate with
us completely and that if he recalled anything of significance, he would get in
touch with us.
THOMAS M. Ricn.
PHILIP BR0D5KY.
U.S. government Memorandum.
WILLIAM S. MEBRELL Co.,
Cincin~nati, Ohio, June 20, 1962.
To: Administration: Attn: Division of Regulatory Management.
From: Cincinnati District.
Subject: Mer 29.
In response to Mr. Robert C. Brandenburg's phone conversation with Super-
visory Inspector Rice of 6/19/62. Inspector Meyring and Supervisory Inspector
Rice interviewed Dr. Frank A. Nantz, M.D. 240 Doctor's Building, Cincinnati,
Ohio, on 6/20/62.
Dr. Nantz advised us that his first contact with the firm developed because
of his friendship with Dr. Isaac Ruchman who was employed in the depart-
ment of virology at the firm. 1-le has been a friend* of Dr. Ruehman for 10 to 15
years. During this period, he has visited with Dr. Ruehman and other members
of the staff at the firm, and has been called out to the firm for several occasions
for purposes other than those connected with Mer 29. He h~s never had any
formalized relationship with the firm, and has never had any compensation for
his contacts including those contacts which resulted as a result of work on Mer 29.
Dr. Nantz is an M.D. and an Ophthalmologist, and in his regular practice he has
been interested in research connected with the lowering of ehole~terol. As a
matter of fact, Dr. Nantz told us that he had been doing some research on sito-
sterol for Lilly.
After Mer 29 became available, Dr. Nantz was naturally very much interested
in this new drug and as other doctors, he began prescribing it.
In November, 1961, as a result of his previous relationships with the firm,
Dr. Van Maanan called him and asked him to come out and take a look at some
dogs who were on a high level Mer 29 study.
He apparently went out to the firmi and examined these dogs eyes on Thurs-
day, November 9, 1961. While he was out at the firm, he was also asked to
review a clinical description of four patients who had been on Mer 29. Re did
not see these patients, but the firm wanted to know whether or not there was
a relationship between the cataracts in the dogs eyes and the cataracts in the
patients eyes.
PAGENO="0351"
COMPETITIVE PROBLEMS IN THE DRUG. INDUSTRY 4253
Because the firm wanted an immediate opinion, Dr. Nantz wrote a letter to
the firm explaining his off hand opinion, and this is apparently his letter of
November 10, 1961, addressed to Dr. Van Maanen. Dr. Nantz could not remember
the exact date of his visit or the letter, but knew that it was in November or
December. The dates supplied here were the dates provided from Mr. Branden-
burg in his phone conversation with Supervisory Inspector Rice of 6/19/62.
Dr. Nantz verbally told the firm apparently Dr. Van Maanen, that he did
not believe there was any relationship between the cataracts in the dogs and
the patients because of the very high levels of Mer 29 in the dog study opposed
to the lower levels being taken by the human patients. In his letter, he recalls
that he did `believe the cataracts were the result of `the Mer 29 because of the
high levels in dogs, but he believes that he finally mentioned in this letter tha't
be could not say whether or not there was any relationship between the cataracts
in the patients and those found in the dogs.
Subsequent to his first trip and letter, Dr. Nantz made additional trips to
the firm to examine the dogs' eyes. He does not recall exactly how many trip's
were made or when they were made, but he did make in the neighborhood of
six trips extending over a four month period. The last time Dr. Nantz has been
out to the firm looking at the dogs" eyes wgs approximately one month ago.
As far as Dr. Nantz knows, these dogs have not been sacrificed as yet, because
the firm promised to call him when the dogs were sacrificed so that he could
observe histological technics and examine sections of the lenses.
When Dr. Nantz was out at the firm, he was shown slides' o'f eye tissue sections
of dogs which were fed Mer 29 and sacrificed prior to his vi~it. Dr. Nantz had
never examined the eyes of these dogs while the dogs were alive from which the
section's were taken.
Dr. Nantz knew that the dogs he had examined and who were apparently
still alive now had been on a large dose of Mer 29 for approximately six
months. He said that these dogs apparently developed `the cataracts rather
rapidly after the six months' period, and that the formation of the cataracts
was quite variable from dog to' clog. He said that in some eases, the abnormalities
of the lenses tended to rec'ede even while the dog was on the drug, and then
after being retained on the drug, the opacity would continue to progress and
develop.
Dr. Nantz also stated that there were skin disorders or rasibes which developed
on the dogs who developed cataracts'. He stated that the rash developed prior
to the cataracts as far as he could recall.
Dr. Nantz recalled that there were other dogs on another drug which may
have been related to Mer 29. He did not know how many months the dogs were
on the other drug, and at this time he is not certain as to whether cataracts
were observed in these dogs on this other drug.
Dr. Nantz recall's that a second letter was written to' the firm about February
20, 1962. The reason for this letter was `that he had been asked by Dr. Bandie
to come out to the firm to meet a well-known opthomolo'gist from Des Moines,
Iowa, who had made a special trip to Merrell to examine the eyes o'f the dogs
on Mer 29. Dr. Nantz was about ready to depart for a professional meeting
and vacation in New Orleans, and since this request came the day before be was
to leave~ be was unable to go out to the firm and meet this' do'ctor, but he did write
an informal letter to Dr. Bundie explaining what he had already seen, and this
letter enumerated specific points he had observed in technical terms for the
use o'f this doctor. This letter was much more detailed than the letter be had
written in November to the firm.
Dr. Nantz and his secretary searched his files to see if they could find copies
of these letters or any o'the'r correspondence, but they were unsuccessful.
Dr. Nantz promised to continue to search for any correspondence and to look
at home, and if he wasi able to locate any correspondence with the firm in
this connection, he would advise us, so that we could secure such correspondence.
At this time, Dr. Nantz recalled that he wrote only the two letters to the
firm.
Although Dr. Nants has not seen any cataracts in his own practice on Mer 29
patients, he inferred he changed his mind since his original letter, or original
opinion `that there was no connection between Mer 29 and cataracts in humans.
ThoMas M. Ricr~
JAMSS A. MEYnING.
PAGENO="0352"
4254 COMPETITIVE PROELEMS IN THE DRUG INDUSTRY
United States District Court for the District of Columbia
Holding a criminal term
SpecIal July 1963 Grand Jury sworn in on July 2, 1963
TRE UNITEn STATES OF AMERICA
V.
THE WM. S. MERRELL COMPANY, RICHARDSON-MEIIRELL, INC., HAROLD W. WERNER,
EVERT F. VAN MAANEN, WILLIAM M. KING
Criminal No. 1211-63; Grand Jury No. Original; VIolation: 18 U.S.C. 1001
The Grand Jury charges:
On or about July 24, 1959, within the District of Columbia, the defendants, The
Wm. S. Merreil Company, a body corporate, Ervert F. Van Maanen and William M.
King, wilfully and knowingly made and `used, and caused to be made and used,
In a matter within the jurisdiction of the Food and Drug Administration of the
Department of Health, Education and Welfare, an agency and Department of the
United States, a false writing and document knowing the same to contain fa]se,
fictitious and fraudulent material statements and entries, In that the defendants
knowingly and wilfully filed and caused to be filed, on or about July 24, 1959,
with the said Food and Drug Administration, in Washington, D.C., a new drug
application, designated as NDA 12-066, for MBR/29 (Triparanol), a new drug
then `subject to' the provisions of section 505 of the Federal Food, Drug, and Cos-
metic Act (21 U.S.C. 355) and which was then a matter within the jurisdiction
of the said Food and Drug Administration, containing certain reports of in-
¶estigations made to show whether or not the said MER/29 (Triparanol) was
safe for use, that Is, the results of toxicity studies in animals, in which the de-
fendants knowingly made and caused to `be made false, fictitious and fraudulent
material statements and entries, to wit:
1. The report of the six-week subacute toxicity study in rats on 37.5 and 75
mg/kg per day regimen of MER/29 contained statements and entries that four
cut of eight female rats on a daily regimen of 75 mg of MER/29 per kilogram
of body weight had survived six weeks of experimentation and study, and it
act forth figures and amounts showing the body weights and organ weights of
said four surviving rats, their food consumption during the six-week study
period and statements and entries showing that the hematologic values of rats
administered MER/29 during the six-week study period were within normal limits
and similar to the h'em'atologic values of the control rats (i.e., rats which were
.a part of the study but not administered any of the drug MER/29), all of which
statements and entries the defendants knew to be false, fictitious and fraudulent
in that all of the female rats on the 75 mg/kg per day regimen of MER/29 had
died before the completion of the six-week study and no final organ weights,
body weights or blood values were obtained covering the entire six-week period,
and that in certain of the remaining rats adverse blood effects consisting of
changes In leukocytes, granulocytes and lymphocytes had been observed but were
not reported.
2. The report of the twelve-week chronic toxicity study In rats on 25 and 50
mg/kg per day regimen of MER/29 contained statements and entries showing
that hematologic and blood determinations were within normal limits, said state-
ments and entries beln.g `false, fictitious and fraudulent In that, as the defend-
ants well know `but did not report, a marked increase in lenkocytes and reticulo-
cytes and a number of vacn'olated and binucleated forms of lymphocytes had been
observed in rats to which MER/29 had been administered.
3. The report of the chronic study in monkeys covering the period from on or
about September 9, 1957 to on or about March 15, 1959 contained statements and
entries that
(a) rhesus monkey designated `as No. 51 in `the study had been adminis-
tered MER/29 at a dosage of 40 mg/kg per day for a period of six months
and thereafter at a dosage level of 20 mg/kg per day for an additional ten
months, which was false, fictitious and fraudulent, as the defendants well
knew, in that rhesus monkey No. 51 had not been administered a dose of 40
PAGENO="0353"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4255
mg/kg per day at any time during the course of said study, and had not been
administered the dose of 20 mg/kg per day for the time specified but for a
less time, to wit, approximately seven months and 26 days;
(b) monkey designated as No. 35 had been a control monkey for the entire
period of the study and had been administered placebos for the entire 10
months, which was false, fictitious and fraudulent, as the defendants well
knew, in that said monkey No. 35 had been administered another drug which
was an analogue of MER/29 for the first six months of the study and had
not been used as a control monkey during that period;
(c) the oral administration of MER/29 to test monkeys had caused no
significant effect on the body weights of the monkeys receiving MER/29,
which was, as the defendants well knew, false, fictitious and fraudulent, in
that test monkeys Nos. 49 and 51 had each suffered significant loss of weight
during the latter part of said study;
(d) microscopic examination upon autopsy showed the liver and gall
bladder organs of female monkey No. 49 to be normal, which was false, fic-
titious and fraudulent, as defendants well knew, in that such examination
disclosed that monkey No. 49 had an enlarged gall bladder, s~verai small
necrotic areas in the liver and many adhesions between the lung and chest
cavity;
(e) microscopic examination upon autopsy of monkey No. 51 showed a
normal heart organ, which was false, fictitious and fraudulent, as the cle-
fendants well knew, in that the said examination of the heart of monkey
No. 51 revealed a condition described as possible left ventricular hyper-
trophy, and
(f) during the aforesaid chronic study, the MER/29-treated monkeys and
the control monkeys showed similar hematologic Values, and the mor-
phology of the peripheral blood was similar in both the MER/29.treated
monkeys and the control monkeys, which were false, fictitious and fraudu-
lent, as the defendants well knew, in that various blood dy~cr~sias such as
vacuolated and binucleated lympl~oc~rtes, and lymphocytes with irregularly-
shaped nuclei had been observed in the blood smears taken from monkeys
receiving MER/29 but not in those taken from the control monkeys.
$econd Count
1. At the times mentioned herein, The Wm. S. Merrell Company hfid submitted
to the Food and Drug Administration a New Drug Application, and amendments
thereto, for a new drug known as M'ER/29 (Triparanol), said application stating
and representing that attached thereto were full reports of all investigations that
had been made to show whether or not the drug was safe for use.
2. During the period from on or about February 17, 1900 to March 31, 1900,
within the District of Cqlumbia, the defendants, The Wm. S. Merreli Company, a
body corpo~rate, Harold W. Werner, Evert F. Van 1\?Eaanen and William M. King,
knowingly and wilfully concealed and covered up, and caused to be concealed
and covered up, by trick and scheme, material facts in a matter within the
jurisdiction of a Department and agency of the United States, in that during the
period above-mentioned and at the place aforesaid, the defendants caused to be
submitted to the Food and Drug Administration of the Department of Health,
Education and Welware, as an amendment to the New Drug Application of The
Wm. S. Merrell Company for MEI~/29 (Priparanol), a new drug then subject to
the provisions of section 505 of the Federal Food, Drug and Cosmetic Act (21
U.S.C. 355) and which was then a matter within the jurisdiction of the Food and
Drug Administration of the Department of Health, Education and Welfare,
certain reports purporting to be full reports of the results of all investigations
which were made by The Wm. S. Merrell Company to show whether or not said
drug `was safe for use, said defendants knowingly and wilfully withholding, and
omitting to include therewith, reports of the results of certain Investigations,
and data and information obtained therefrom, which had l~een made to show
whether or not the drug was safe for use, and failing to disclose the fact that
certain investigations had been made, and that adverse and toxic effects had been
observed in animals to which the drug had `been administered, said investigation's
being more particularly described as follows:
A. An investigation made by The Wm. S. Merrell Company, begun on or about
June 23, 1959 with three female monkeys, to study the effect of dosages of 10
81-280-69-pt. 1O-23
PAGENO="0354"
4256 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
mg/kg per day of MER/29 upon the ovaries of such animals, in which it was ob-
served (a) that one monkey bad ovarian changes in the form of an increase in the
number of ovarian folliéles which did not appear to have matured to a state of
ovulation, (b) that one monkey had developed severe leukopenia and agranulocy-
tosis, and (C) that two monkeys had a depressed granulocyte count, *atypical
lymphocytes and high leukocyte counts.
B. An investigation made by The Wm. S. Merrell Company in which four
female monkeys were started on a toxicity study on or about September 15, 1959
for the purpose of determining the eftect of an administration of 5 mg/kg per day
of MER/29 on ovarian morphology, at the end of which investigation no evidence
of recent ov~liation was found.
C. A. recovery toxicity investigation made by The Wm. S. Merrell Company
with femalo rats, started on or about January 10, 1058 to determine the etiology
of abnormal bloOd changes, in which it was observed that eight out of ten rats
being administered a dosage of 50 mg/kg per day of MEtR/2~ had died as of Jan-
uary 27, 158, and the surviving two rats whose dosage as of that date was re-
duced to 25 mg/kg per day of M~R/29 had'died as of February 3, 1958.
D. A recovery toxicity Investigation made by The Wm. S. Merrell Company
with female' rats started on or about January 30, 1958 to determine the etiology
of abnormal blood changes whIch had been observed in previous toxicity studies,
the results of which showed that rats being administered MER/29 developed
abnormal blood changes in the form of bini.~cleated lymphocytes, blood dyscrasias
and an incre~tse in reticulocytes.
E. A toxicity investigation in male apd female rats which was conducted
during the period between July 1959 through October 1959 by The Wm. S. Mer-
rell Company to determine the effect of MER/29 on fertility and gestation, such
rats having been administered 5 mg and 15 mg/kg per day of MER/29, in which
it was observed that doses of 15 mg/kg per day reduced the conception rate
when given prior to and during cohabitation, and
F. A toxicity investigation in malé~ and female rats at dosages of 10 and 25
mg/kg per day `o~ M~E1~/29 which was conducted between on `or about July 7, 1959
and October t959 by The Endocrine Laboratories of Madison, Inc., Madison,
Wisconsin, pursuant to a contract with The Wm. S. Merrell Company to deter-
mine the effect of MEEj29 on fertility and gestation, in which it was observed
that there was a reduced conception rate among rats receiving doses of 25 mg/
kg per day of MER/29 during pregnancy, the size of the litter was reduced and
there was an increase in rate of. the deaths of the young during the 24-hour
period after delivery.
Third Co~t
1. The Grand Jury realleges all ~f the allegations of the first paragraph of
the Second Count of this Indictment,
2. On, Or about February 17, 1960, within .the District of Columbia, the de-
fendants, The Wm. ~. Merrell Company, ~ body corporate, Evert F. Van Maanen
and William M. King, in a matter within the jurisdiction of the Food and Drug
Administration of' the Department of Bealth, Education and Welfare, an agency
and Department of the United states,. knowingly and w~lful1y made and used, and
caused to be made and used, a false writing and document knowing the same to
contain false, fiètltious and fraudulent statements and entries, in that on Febru-
ary 17, 1960, the defendants caused to be submitted to said Food and Drug Admin-
istration, at Washington, D.C., on behalf of said The Wm. S. Merrell Company, as
an amendment to its New Drug Application for MER/29 (Triparanol), a new
drug then subject to the provisions of section 505 of the Federal Food, Drug, and
Cosmetic Act (21 U.S.C. 855) and which was then a matter within the jurisdiction
of the Food and Drug Administration, a writing containing reports of investiga-
tions that had been made to show whether or not the drug was safe for use, such
writing containing the following false, fictitious and fraudulent statements and
entries, to wit:
(a) The report of a six-thonth study in mongrel dogs receiving a dosage
of 25 mg/kg per day of MER/29, which contained false and fraudulent state-
ments and entries that three of the dogs had died early in the experiment
and that two of the remaining dogs had maintained their body weight dur-
ing the course of the study, when in truth and in, fact, as the defendants
well knew, the dead dogs had been replaced by three additional dogs and all
of the dogs in the study had lost body weight.
PAGENO="0355"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4257
(b) The report of a three-month study with five beagle dogs receiving a
dose of 40 mg/kg per day of MER/29, which contained false and fraudulent
statements and entries, as follows;
(1) that microscopic examination of dog No. 69 had disclosed a
reduction of the number of mature spermatocytes in the seminiferous
tubules and a paucity of spermatozoa in the vas, when in truth and
in fact, as the defendants well knew, no spermatocytes were so found
and vitally important portions of the gonads had undergone marked
tubular and interstitial atrophy;
(2) that between the sixth week of the study and its conclusion
dog No. 69 had gained weight when in truth and in fact, as the defend-
ants well knew, it bad lost weight;
(3) that the evaluation of the dog study was difficult because of the
existence of concomitant diseases in The Wm. S. Merrell Company's
dog colony and particularly the outbreak of distemper in October 1959,
when in truth and in fact, as the defendants well knew, the original
study which started on October 21, 1959, had been discontinued on
October 30, 1959, and a new study begun on November 3, 1959, with
different dogs, which had not contacted distemper during the aforesaid
outbreak.
(c) The report of a four-month study in three adult mongrel dogs re-
ceiving a dose of 10 mg/kg per day of MER/29, which contained false,
fictitious and fraudulent statements and entries, as follows;
(1) that the administration of MER/29 at a dosage of 10 mg/kg
of MER/29 did not affect the peripheral blood values of these dogs and
that the hematologic values for dog No. 57 during the study showed
the initial and final hemoglobin in grams per 100 cc as 11.8 and 14.2
respectively, and the initial and final bematocrit percentum packed
cells as 34 and 40 respectively, when in truth and in fact, ~ts the de-
fendants well knew, the initial and final hemoglobin values for dog
No. 57 remained at 9.0 grams, and the initial and final hematocrit
values for dog No. 57 were 27 and 32 percentum respectively;
(2) that although dog No. 58 showed an intial weight loss when the
drug administration was started, it showed a gain for the remainder of
the study so that the loss amounted to approximately one kilogram
(2.2 lbs.), when in truth and in fact, as the defendants well knew, dog
No. 58 had lost 3.7 pounds during the last week of the study.
Fourth Count
On or about February 8, 1960, within the District of Columbia, the defendants,
The Wm. S. Merrell Company, a body corporate, Harold W. Werner and Evert
F. Van Maanen knowingly a~d willfully made, and caused to be made, false,
fictitious and fradulent statements and representations of material facts in a
matter within the jurisdiction of a Department and agency of the United States,
in that on said date The Wm. S. Merrell Company submitted to the Food and
Drug Administration of the Department of Health, Education and Welfare, at
Washington, D.C., a letter dated February 4, 1960 enclosing a revised brochure
for MER/29 (Triparanol), a new drug then subject to the provisions of section
505 of the Federal Food, Drug, and Comestic Act (21 U.S.C. 355) and which
was then a matter within the jurisdiction of the Food and Drug Administration,
in which letter was falsely and fraudulently stated and represented that a
caution statement reading, "Since cholesterol plays an important role in the
development of the fetus, the drug should not be administered during pregnancy"
had been inserted in the brochure "purely on theoretical grounds", when in
truth and in fact, as the said defendant well knew, investigations and experi-
ments had been conducted by said The Wm. S. 1VEerrell Company, `and by an
independent laboratory pursuant to its request, the results of which disclosed
that the administration of the drug to animals had resulted in adverse and
deleterious effects upon the ovarian cycle, the rate of conception, the size of litters
and the ability of the offspring to survive.
Fifth Count
1. At the times mentioned herein, the William S. Merrill Company had sub-
mitted to the Food and Drug Administration of the Department of Health,
Education and Welfare, a New Drug Application, and amendment thereto, for
ME'R/29 (Triparanol), a new drug then subject to the provisions of section 505
PAGENO="0356"
4258 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
of the Federal Food, Drug & Comestic Act (21 U.S.C. 355), and had submitted
as a part thereof, reports of investigations that had been made to shoW whether
or not the drug was safe for use, said reports being submitted in an effect to
persuade the Food and Drug Administration to permit said New Drug Applica-
tion to become effective.
2. Among such reports was one reporting the results of a three-month toxicity
study in rats being administered doses of MER/29 at the rate of 20 mg/kg per
day and 40 mg/kg per day, in which it was reported that corneal opacities had
been observed in the eyes of eight out of twenty rats which had been administered
40 mg/kg per day in the course of the investigation, such rats having been autop-
sled at the time of the report.
3. Said three-month toxicity study of the effect of the administration of MER)
29 to rats at dosage levels of 20 mg/kg and 40 mg/kg per day was only one part
of a continuing investigation which had been set up to continue for a period of
one year; as of February 24, 1960, following the submission of the report per-
taining to the three-month investigation, corneal opacities had been observed in
the eyes of live rats being subjected to such continued investigation, corneal
opacities being observed in 2 out of 38 rats used as controls, and in the eyes of
one out of 35 rats being administered MER/29 in doses of 20 mg/kg per day,
and in the eyes of 22 out of 36 rats being administered MER/29 in doses of 40
mg/kg per day.
4. On or about March 2, 1960, at Washington, D.C., the defendant, The
William S. Merrell Company, a body corporate, knowingly and wilfully concealed
and covered up, and caused to be concealed and `covered up, by trick and scheme,
a material fact in a matter within the jurisdiction of a department and agency
of the United States, in that it knowingly and wilfully concealed `and covered
up and caused to be concealed and covered up in a matter within the jurisdic-
tion of the Food and Drug Administration of the Department of Health, Edu-
cation, and Welfare, to wit, the New Drug Application by The William S.
Merrell Company for ME~R/29 (Triparanol) a tme~v drug then subject to the pro-
visions of section 505 of the Food, Drug and Cosmetic Act (21 U.S.C. 355) the
fact that corneal opacities had been observed in the eyes of rats to which
MER/29 was being administered at doses of 20 mg/kg per day and 40 mug/kg
per day, by the trick and scheme of submitting to the Food and Drug Adminis-
tration a letter dated February 29, 1960, from The William S. Merrell Company
pertaining to said drug in which it was stated, with respect to corneal opacities
in rats which bad previously been reported in the amended New Drug Appli-
cation for drug MBR/29, that "Corneal changes have now been found in the
control animals." but which omitted any statement that additional corneal
opacities had been observed in the eyes of live rats to which ME~R/20 was being
administered for experimental purposes during the month of February 1060, as
alleged in paragraph three of this count, and that the control animals were
different from those which bad been used in its previously reported three-month
study. Violation of 18 U.S.C. 1001.
Skoth Count
On or about March 7, 1960, within the District of Columbia, the defendants,
The Wm. S. Merrell Company, a body corporate, Evert F. Van Maanen and
William M. King, in a matter within the jurisdiction of a Department and
agency of the United States, knowingly and wilfully concealed and covered up,
and caused to be concealed and covered up, by trick and scheme, material facts,
in that at the aforesaid time and place during a meeting with representatives of
the Food and Drug Administration of the Department of Health, Education, and
Welfare to discuss the toxicity of MER/29 (Triparanol), a new drug then sub-
ject to the provisions of section 505 of the Federal' Food, Drug, and Cosmetic
Act (21 U.S.C. 355), for which a New Drug Application had been filed with said
Food and Drug Administration, and which was then a matter within the juris-
diction of the FoGd and Drug Administration, the defendants did submit to said
Food and Drug Administration a document and writing entitled "Summary of
Toxicity Studies" and did discuss the results of animal and clinical investiga-
tions of MER/29 which The Wm. S. iVEerrell Company had made to show whether
or not the drug was safe for use, but the defendants wilfully and knowingly
failed and omitted to make known, either in said summary or in their oral con-
versations, the fact that The Wm. S. Merrell Company was then conducting a
chronic toxicity study in rats in which during the month of February 1960
PAGENO="0357"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4259
corneal opacities had been observed in rats receiving dosages of 40 mg/kg per
day and 20 mg/kg per day of MER/29, and that in two dogs which had received
40 mg/kg per day of MER/29 for three months, observations had. been made that
one dog appeared to be blind and an opthalmoscopic examination revealed an
opacity of the crystalline lens and that the retina was not visible, and that the
other dog appeared to have an eye infection and an ophtlzalmoseopic examination
revealed a slight opacity of the crystalline lens and that the retina was not clearly
visible. Violation of 18 U.S.C. 1001.
seventh Count
1. On or about June 29, 1960, Dr. Frank J. Talbot, Medical Officer of the Food
and Drug Administration of the Department of Health, Education and Welfare,
wrote to The Wm. S. Merrell Company advising that Lauretta E. Fox had re-
jorted that certain test rats which had been administered MER/29, a new drug
then subject to the provisions of section 505 of the Federal Food, Drug, and
Cosmetic Act (21 U.S.C. 355), had developed an opaque cornea and lens in the
eyes during an experiment and requested that The Wm. S. Merrell Company
comment upon such study.
2. On or about July 25, 1960, within the District of Columbia, the defendants,
The Wm. S. Merrell Company, a body corporate, and William M. King, in a
matter within the jurisdiction of a Department and agency of the United States,
knowingly and wilfully made and used and caused to be made and used a false
writing and document knowing the same to contain false, lictitious and fradulent
material statements and entries and knowingly r~nd, willfully concealed and
covered up, and caused to be concealed and covered up, by trick and scheme,
material facts in that they caused. to be submitted to the Food and Drug Ad-
ministration of the Department of Health, Education and Welfare, at Wash-
ington, D.C,, on or about July 25, 1960, in response to the reequest mentioned
in paragraph 1 above, a memoradum, dated July 22, 1960 prepared by the de-
fendant William M. King, concerning the Lauretta Fox study in which it was
falsely and fraudulently stated that "thousands of rats have been involved in
many different experiments with MER/29 here in our laboratories,": that "in
only one group of animals in one experiment and at only one time did we observe
eye changes," and that "We have no evidence from our experience or from the
literature that MER/29 would in itself, produce such changes", said defendants
then and there well knowing that in addition to the eight corneal opacities, pre-
viously reported to the Food and Drug Administration in February 1960, at least
three out of 35 rate being administered MER/29 since that date at a daily
dosage of 20 mg per kg of body weight, and at least 25 out of 29 rats being ad-
ministered MER/29 since that date at a daily dosage of 40 mg per kg of body
weight, had developed corneal opacities, and that in a dog study completed in
February 1900 opacities of the crystalline lens had been observed in two dogs
which had received 40 mg/kg per day dosage of MER/29 for a period of three
months, which facts were not disclosed in said memorandum but were know-
ingly and wilfully omitted therefrom and concealed from said Food and Drug
Administration.
Eighth Count
1. On or about October 6, 1960, Dr. Frank J. Talbot, Medical Officer of the
Food and Drug Administration of the Department of Health, Education and
Welfare, inquired of The Wm. S. Merrell Company concerning the effect of
MER/29, a new drug then subject to the provisions of section 505 of the Fed-
eral Food, Drug, and Cosmetic Act (18 U.S.C. 355), upon the eyes of rats and
concerning the rat studies of Lauretta Fox.
2. On or about October 12, 1960, within the District of Columbia, the defendant,
The Wm. S. Merrell Company, a body corporate, in a matter within the juris-
diction of the Food and Drug Administration of the Department of Health,
Education and Welfare, an agency and Department of the United States, know-
ingly and wilfully concealed and covered up and caused to be concealed and cov-
ered up by trick and scheme a material fact, in that at the aforesaid time and
place the defendant did conceal and cover up .and cause to be concealed and
covered up in a matter within the jurisdiction of the Food and Drug Admin-
istration, the fact that in October 1959, The Wm. S. Merrell Company h,ad initi-
ated a toxicity study concerning the effect of MER/29 on rats which study was
to be divided into three parts, one of three months', one of six months' and one
PAGENO="0358"
4260 COMPETITIVE PROBLEMS IN TIlE DRTJG INDUSTRY
of twelve months' duration, and that. during the period between February and
on or about October 10, 1960, examinations had been made of the rats' eyes
which disclosed that the number of corn~a1 opacities was increasing in rats
receiving a daily dose of 20 mg/kg and 40 mg/kg of MER/29 and that by Sep-
tember 1960 nearly all of the rats remaining on the study of the 40 mg/kg per day
dosage had developed some degree of blindness; said material facts being con-
cealed and covered up by the trick and scheme of submitting by letter to the
Food and Drug Administration at Washington, D.C., dated October 10, 1960, in
response to its inquiry as set forth in paragraph 1, a carbon copy of a letter to
Lauretta Ii Fox dated September 29, 1960, in which it was falsely stated `and
represented that the results of Lauretta Fox' study, indicating involvement of the
cornea and lens of the rats' eyes, "are most surprising to us," and that "Our path-
ologist states that he has never seen such involvement of the lens", The Wm. S.
Merrell Company wilfully and intentionally omitting, In its letter to the Food
and Drug Administration and in the carbon copy of the letter to Lauretta Fox
enclosed therein, to disclose the true facts which it well knew, as set out above,
concerning the existence of Its continuing toxicity study in rats and the observa-
tioi~ of corneal opacities in the eyes of rats during the period from February to
October 1960.
Ninth Count
1. On or abotit September 23, 1960, Dr. Frank J. Talbot, Medical Officer of the
Food and Drug Administration of the Department of Health, Education and
Welfare, requested The Wm. S. Merrell Company to incorporate in its labeling
a discussion of the effect on pregnant rats of large doses of MEEj29, a new drug
then subject to the provisions of section 505 of the Food, Drug, and CoSmetic Act
(21 U.S.C. 355), and stating `that the labeling for MER/29 should include a con-
traindication of the drug In women of the childbearing age, and ál~o that, if the
drug were prescribed for such women, a pregnancy test should be made every
three months.
2. On'or about October 10, 1960, within the District of Columbia, the defend-
ants, The Wm. S. Merrell Company, a body corporate, Harold W. Werner and
Es~ert F. Van Maanen, knowingly and wilfully concealed and covered up, and
caused to be concealed and covered up, by trick and scheme, material facts in
a matter within the jurisdiction of the Food and Drug Administration of the De-
partment of Health, Education and Welfare, in that at the time and place afore-
said the defendants concealed and covered up, and caused to be concealed and
coverd up, the fact that The Wm. S. Merrell Company had conducted various
investigations In animals to ascertain the effect of the administration of MER/29
upon the ovaries of female monkeys and upon the fertility and gestation of fe-
male rats and the effect of said drug upon the offspring of female rats to which
it had been administered, said investigations being more particularly described
as follows:
(a) An investigation made by The Wm. S. Merrell Company; begun on
or about June 23, 1959 with three female monkeys, to study the effect of
dosages of 10 mg/kg per day of MER/29 upon the ovaries of such animals,
in which it was observed that one monkey bad ovarian changes similar to
the changes observed in the ovaries of a monky on a previous MER/29 toxi-
city study.
(b) An investigation made by The Wm. S. Merrell Company in which four
female monkeys were `started on a toxicity study on or about September 15,
1959 for the purpose of determining the effect of an administration of 5
mg/kg per day of MER/29 on ovarian morphology, at the end of which in-
vestigation no evidence of recent ovulation was found.
(c) A toxicity investigation in male and female rats which was conducted
during the period between July 1959 through October 1959 by The Wm. S.
Merrell Company, to determine the effect of MER/29 on fertility and gesta-
tion, such rats having been administered 5 mg/kg and 15 mg/kg per day of
MER/29, in which It was observed that doses of 15 mg/kg per day reduced
the conception rate when given prior to and during cohabitation.
(d) A toxicity investigation in male and female rats at dosages of 10 and
25 mg/kg per day of MER/29 which was conducted between on or about
July 7, 1059 and October 1959 by The Endocrine Laboratories of Madison,
Inc., Madison, Wisconsin, pursuant to a contract with The Win. S. Merrell
Company to determine the effect of MER/29 on fertility and gestation, in
PAGENO="0359"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4261
which it was observed that there was a reduced conception rate among rats
receiving doses of 25 mg/kg per day of MER/29 during pregnancy, the size
of the litter was reduced and there was an increase in rate of the deaths of
the young during the 24-hour period after delivery.
Said concealment end covering up being effected by the trick and scheme of
submitting to Dr. Frank J. Palbot, Medical Officer of the Food and Drug Admin-
istration, a letter dated October 7, 1960, from The Wm. S. Merrell Company in
response to his request set out in paragraph 1, in which letter lit was stated that
"while high doses of MER/29 interfere with conception in rats there is no evidence
that this is a clinical problem," and by substantiating this statement with memo-
randa and references to studies and medical literature which showed that other
well known and widely used drugs had similar effects upon rats, but wilfully
omitting and failing to disclose and make known the existence of the aforesaid
MER/29 animal studies and the results thereof.
Tenth Count
From on or about October26, 1961 to ou or about December 1, 1961. withIn the
District of Colunibia, the defendants, Richardson-Merrell, Inc., a body corporate,
Harold W. Werner, Evert F. Van Maanen and William M. King, for the purpose
of and with the intent to influence the Food and Drug Administration of the De-
partment of Health, Education, and Welfare, an agency and Department of the
United States, in the exercise of its function of passing upon and approving the
issuance of a warning letter by said Richardson-Merrell, Inc., to the medical pro-
fession concerning MER/29 (Triparanol), a new drug subject to the provisions of
section 505 of the Food, Drug, and Cosmetic Act (21 U.S.C. 355), and its function
of determining whether administrative action calling for the suspension of the
effeetivenes oct the New Drug Application for MEIt/29 sl~ou1d be instituted, know-
ingly and wilfully concealed and covered up, and caused to be concealed and
covered up, by trick and scheme, material facts in a matter within the jurisdic-
tion of said Food and Drug Administration, in that, following the receipt, on or
about October 18, 1961, from said Rlchardson-Merrell, Inc., of a report that
MER/29 had caused eye injuries to humans, the Food and Drug Administration
requested said Richardson-Merrell, Inc., to furnish complete data in its possession
concerning adverseand toxic reactions resulting from MER/29 therapy in humans
and animals, including all information concerning eye changes in humans and
animals with reference to both corneal and lenticular changes; that thereafter
between on or about October 26, 1961 and on or about December 1, 1961, certain
officers and employees of said Richardson-Merrell, Inc., met from time to time
with representatives of the Food and Drug Administration at Washington, D.C.,
to discuss the safety of MER/29, the preparation of `the warning letter and the
question of whether the drug should. be withdrawn from public use; that during
the course of the aforesaid discussions and by means of letters addressed to said
Food and Drug Administration at Washington, D.C., said defendants did present
and submit, and cause to be presented an submitted in purported compliance with
the aforesaid request, certain data, reports of investigations and other. informa-
tion pertaining to adverse and toxic reactions of the said drug in animals and
humans, including information concerning eye changes in animals and in humans,
which said defendants falsely and fraudulently led the Food and Drug Adminis-
tration to believe constituted all of the aforesaid reports of investigations, date
and information pertaining to eye changes in humans and animals possessed by
defendent Richardson-Merrell, Inc., said defendants well knowing that they had
failed and omitted to report and make known the following material facts, to wit:
1. That said defendant Richardson-Merrefl, Inc., bad in its possession data
and information obtained by its former subsidiary~ The Wm. S. Merrell Com-
pany, from an investigation which that company had conducted as to the safety
of the drug between on or about October 26, 1959 and on or about November 1,
1960, during which period said drug was administered to rats at 20 mg/kg and
40 mg/kg per day and which rats developed eye opacities in a quantity and
degree greater than those reported to the Food and Drug Administration on
February 17, 1960;
2. That said defendant Richardson-Merrell, Inc., was then conducting an
investigation, which began on or abokt April 19, 1061, to determine the effect
of MER/29 upon the eyes of rats, during the course of which 1V[ER/20 and
MER/29 plus Vitamins and Cholesterol was being administered to rats at a
dosage of 40 mg/kg per day and in which eye opacities were observed first to
PAGENO="0360"
4262 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
have developed in June, 1961, and to have continued to increase in number and
develop in degree to the point that on or about November 15, 1961 eye opacities
had developed in all female rats being administered MER/29 and MER/29 plus
Vitamins and Cholesterol at a dosage of. 40 mg/kg per day, and opacities had
developed in the eyes of 20 out of 24 male rats being administered MER/29 and
MER/29 plus Vitamins and Cholesterol: at `a daily dosage of 40 mg/kg while none
of the control rats had developed any eye changes in the aforesaid study.
Eleventh Count
On or about October 26, 1961, within the District of Columbia the defendants,
Richards'on-Merrell, Inc., a body corporate; and Evert F. Van Maanen, in a
matter within the jurisdiction of a Depattmetit and agency of the United States,
kno~vingl~ and wilfnlly made arid used; and caused to be made and used, a false
~.vriting and document knowing the' sam~ to eontah~ false, fictitious and frau~u-
lent statements and entries, in that at the time and place afor~aid, the defendant
Riehardson-Merrejl, Inc., for the purpose and with the intent of influencing the
Food arid Drug Administration of the Department of Health, Education and
Welfare in the exercise of its function of passing upon and approving the issuance
of a `warning letter by said Richarcl~sñ-Merrell, Inc., to the medical profession
concerning MUR/29, a new drug subject to the provisions `of section 505 of the
Federal Food, Drug, and Cosmetic Act (21 U.S.C. 355), siibmitted to the Food
and Drug Administration of the Departrnept of Health, ~duca'tion and Welfare
a report from E. F. Van Maanen to Dr. ~Vernei~, dated Qctober 24, 19~1, entitled
"Chronic Study with MER/29 Tn Dogs I~rçgress, fleport," said progress report
containing the following ~tatements and ~ptries whidh the 4efendants knew to be
false, fictitious and frandulent, to wit:
1. A rtatethent that on or about `October 18, 19~i, the fundi `of the eyes of
dogs Nos. i5S, 166 and `171 appeare~ normal, when in' truth and in fact, as
the defendants well knew, there ~as',an inability to' visu,al'i~e the fundus of
the left eye and difficulty i~i visuaTi~ii~g the fundus' of the right eye of dog
No. 158, in dog No. 166 spoke-like striations persisted bilaterally, and in dog
No. 171 striations were seen at the innercanthus aspect of both eyes.
2. A statement that on or about October 18, 1961, the eyes of the sur-
viving dogs Nos. 148, 149 and 169 which were being administered MER/29
plus Vitamins and Cholesterol were all normal, when in truth and in fact,
as the defendants well knew,, on or about October 18, 1961, these dogs had
developed the following eye changes:
(a) Dog No. 14&-,8trlations had been observed at the inner-canthus
aspect of both eyes deep `to the cornea.
(b) Dog No. 149.-Left eye showed slight fluorescent reflections at
9 o'clock.
(c) Dog No. 16~.-Striations had' been seen in the left eye extending
inward 1/2 mm. at 9 o'clock and In the right eye at 8 o'clock.
Twelft~i Count
1. Eetween December 22, 1961 and December 29, `1961, The Wm. S. Merrell
Company, Division of Richardson-Merrell, Inc., bad `pending `before the Food
and Drug Administration of the Department of Health; EduCation, and Welfare
a supplementhi New Drug Ap~lication for MER/29, a new drug then subject to
the provisions of section 505 of the Federal Food, Drug, and Cosmetic Act
(21 U.S.C. $55), which proposed changes in statements in the brochure of said
drug pertaining to the safety `Of the drug' and possible adverse and toxic effects
arising from Its use. During~the aforesaid period there were' submitted to the
Food and Drug Administration at Washington, D.C.; as a part of said Applica-
tion, reports" of investigations made to show the safety of MER/29, and data
and information pertaining to the possible adverse and toxic reactions of the
drug, said Richardson-Merrell, Inc., representing that said reports of investi-
gations, data and information were full and complete and constituted all of
the data and information in its possession relating to the safety of the afore-
said drug and possible adverse and toxic reactions due to the drug in both
animals and humans which it had observed or was reported to it.
2. On or about December 29, 1961, within the District of Columbia, the de-
fendants, Richardson-Merrell, Inc., a body corporate, Harold W. Werner, Evert
F. Van Maanen and William M. King, for the purpose and with the intent of
Influencing the Food and Drug Administration in the exercise of its function
PAGENO="0361"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4263
of determining whether to permit the aforesaid supplemental New Drug Appli-
cation for drug MER/29 to become effective, knowingly and wilfully concealed
mad covered up and caused to be concealed and covered up by trick and scheme
material facts in a matter within the jurisdiction of the Food and Drug Ad-
ministration of the Department of Health, Education, and Welfare, an agency
and Department of the United States, in that by a letter dated December 28,
1961, said Riehardson-Merrell, Inc., made a submission to the Food and Drug
Administration of results of investigations, made to show whether or not the
drug was safe for use and pertaining to the changes in the aforesaid brochure
and representing thereby that it had submitted full reports of all such investi-
gations as of that date, said defendants well knowing that as of December 28,
1961, there were certain reports of Investigations, conducted by itself and by
its former subsidiary The Wm. S. Merrell Company and data and information
concerning the adverse and toxic reactions of MER/29 therapy in animals ifl
the possession of Richardson-Merrell, Inc., which had not been submitted and
the existence of which was concealed from said Food and Drug Administration,
to wit:
(a) An investigation made by The Wm. S. Merrell Company, begun on or
about June 23, 1959 with threefemale monkeys, to study the effect of dosages
of 10 mg/kg per day of MER/29 upon the ovaries of such animals, in which
it was observed (a) that one monkey had ovarian changes in the form of
an increase in the number of ovarian follicles which did not appear to have
matured to a state of ovulation, (b) that one monkey had developed severe
leukopenia and agranulocytosis, and (c) that two monkeys bad a depressed
granulocyte count, atyptical lymphocytes and high leukocyte counts.
(b) An investigation made by The Wm. S. Merrell Company in which four
female monkeys were started on a toxicity study on or about September 15,
1959 for the purpose of determinIng the effect of an administration of 5
mg/kg per day of MER/20 on ovarian morphology, at the end of which In-
vestigation no evidence of recent ovulation was fotind.
(c) A recovery toxicity investigation made by The Wm. S. Merrell Com-
pany with female rats, started on or about January 10, 1958 to determine the
etiology of abnormal blood changes, in which it was observed that eight out
of the ten rats being administered a dosage of 50 mg/kg per day of MER/29
had died as of January 27, 1958. and the surviving two rats whose dosage
as of that date was reduced to 25 mg/kg per day of MER/29 bad died as of
February 3, 1958.
(d) A recovery toxicity investigation made by The Wm. S, i\'lerrell Com-
pany with female rats, started on or about February 30, 1958 to determine the
etiology of abnormal blood changes which had been observed in previous
toxicity studies, the results of which shewed that rats being administered
MER/29 had developed abnormal blood changes in the form of binucleated
lymphocytes, blood dyscrasias and an increase in raticulocytes.
(e) A toxicity investigation conducted by The Wm. S. Merrell Company
between on or about October 26, 1959 and oh or about November 1, 1960,
during which period said drug was administered to rats at 20 mg/kg and 40
mg/kg per day and which rats developed eye opacities in a quantity and de-
gree greater than those reported to the Food and Drug Administration on
February 17, 1960.
(f) A toxicity investigation in rates conducted by Richardson-Merrell, Inc.,
which began on or about April 19, 1961, to determine the effect of MER/29
~pon the eyes of rats during the course of which MER/29 and MER/29 plus
Vitamins and Cholesterol was being administered to rats at a dosage of 40
mg/kg per day in which it was observed that on or about November 15,
1961 eye opacities had developed in all female rats being administered
MER/29 and MER/29 plus Vitamins and Cholesterol at a dosage of 40
mg/kg per day, and opacities bad developed in the eyes of 20 out of 24
male rats being administered MER/29 and MER/29 plus Vitamins and
Cholesterol at a daily dosage of 40 mg/kg while none of the control rats
had developed any eye changes in the aforesaid study.
A True Bill:
Attorney of the United ~States in
and for the District of Columbia.
Foreman.
PAGENO="0362"
4264 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
RICHARDSON-MERRELL INTER-DEPARTMENT MEMORANDt)MS AND
CORRESPONDENCE
[Inter-Derartrnent Memo, Oct. 7, 1058)
To: Dr. H. W. Werner (3).
From: Medj~»=a1 Research Department.
Subject: ME~-29-IIEMATOLOGY (Dr. Van Maanen's memorandum of 10/6/58
to Dr. McMaster).
The decision not to release blood smears from our toxicological studies to our
hematological consultant, Dr. Jane Deaforges, represents a serious handicap
in the MER-29 studies. As you know, Dr. MeMaster and I have a moral and
medical obligation to use MER-29 snfely. Accordingly, we are both anxious to
find out more about the blood changes which have been reported in experimental
animals,
The secon4 point is that if the changes, in question are ~f no importance, it
might be that we would have been justified in not describing them in the
brochure. This I would question but now, that. they have been described in the
brochure, .theyare known to all of our potential investigators. We have routinely
eor~ie up against unwillingness to administer MER-29 to human beings because
the significance of those findings is not well understood. To some extent we have
overcome this resistance, and actually we have succeeded in giving MER-29
to some human beings. Despite this we are encountering continued resistance to
studies on MER~-29 because of the blood smears.
It is comforting to know that, during the brief period of time that relatively
large doses of MER-29 . have been given to a patient in. Rochester, Minnesota,
the characteristic, changes have not appeared. If they do appear, I will direct
your attention to the last paragraph in Dr. Van Maanen's memorandum and sug-
gest that we will probably not obtain the smears for study in our Biological
Research Department, on the.. grounds that the animal hamatologists are not
sufilciently versed in clinical. hematology to interpret the human smears properly.
R. C. P000E, M.D.
[Inter-Department Memo, May 5, 1~59J
To: Drs. Blohm, Holtkamp, King, Ktihn, and Ruchman.
From: E. F. Van Maanen.
Subject ~., MEI~-29 $rochure.,
)~esterday, it was rudely brought to my attention that the Medical Research
Department~ is not too happy about certal~ items in our MER-29 brochure, Fur-
thermore, the Medical Research .Dep~rtmeut complained that the latest Informa-
tion on MER-.-29 obtained in our laboratories was not included in thern brochure.
I have to admit that they are right on both accounts and :1 would like to remedy
this situation as soon as possible.
I would like to request the respective Department Heads to go over their
secti~ns 1~ `the MER-29 brochure and to weed out extraneous material, such as
windy descriptions of methods and results which were negative and are not
contributing anything to clinical investigators. At the same time, add new mate-
rial, particularly those experiments which indicate the safety of the compound
as well as itsmechanism of action.
In the toxicity section, I wOuld like to request Dr. King to delete all material
on the funn~v lymphocytes. I wonder also whether the roticulocyte change in the
rate experiment needs the emphasis it has. Naturally, we should include our new
chronic toxicity studies in monkeys. ,
To my knowledge, neither the Pharmacology Department nor the Microbiology
Department has anything new to add to the data. I would appreciate it, however,
if both Department Heads would go over their sections and suggest construc-
tive changes.
1)r. Carkhuff has found recently that MER-29-citrate solution (as well as the
strong hydrochloric acid solution of the bnse) changes rapidly upOn standing.
PAGENO="0363"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4265
The infrared spectrum indicates that MER-29 dehydrates to the ethylene (WSM-
45~4). This compound was tested by Dr. Blohm and, surprisingly, has no cholo-
starol-lowering effects. I do not think that this finding alters all our biological
observations, since most of our results were obtained with the base. However,
our cardiovascular results were obtained solely with the citrate salt. I would
appreciate, therefore definitive information whether the hypotensive effects relate
to the ethylene or ethanol.
Even though I know that you are all very busy. I would like to suggest that
revisions of your sections be in my office by May 15.
[inter-Department Memo, May 6, 1P59]
To: Dr. K. D. Carkhuff
From: Medical Research Deparment
Subject: Intravenous MER-29 1 mg./cc.
Many thanks for outlining the reasons for the difficulty, if not impossibility,
in preparing an intravenous form of MER-29.'
You will recall that during our conversation concerning this subject, it was
decided that we should, as least temporarily refrain from telling Dr. Hollander
or any other person outside the Merrell organization that MER-29 undergoes
rather rapid acid hydrolysis. As soon as the patent situation concerning the
ethylene derivative has been clarified, we shall decide what further steps to take
with regard to the possibility of using an extemporaneous sort of intravenous
preparation.
R. H. McMA5TER,' M.D~
[Inter-Department Memo, May 20, l9~9~
To: Mr. F. N. Getman.
From: Robert H. Woodward.
Subject: MER-29 Clinical Status and Plans.
Your comments on May 11 concerning this subject were certainly appropriate
and helped to focus our attention further on the job to be done.
A~ a `matter of further information, it is our intention to closely follow the
cross reference of the investigators and the problems which each investigator
is assigned. It was not thought desirable to do this, however, until the investiga-
tors which we have selected have been approached and have been assigned these
subjects which are best fitted into their own research knowledge and facilities.
When this has been done,' we certainly will then cross check the needs and
determine if each has been adequately met.
The comments which you made at the end of your memo regarding the NIH
and their interest in MER-29 confirm the emphasis which was placed' ~upon this
sources of clinical knowledge during our planning of the entire program. In Dr.
Pogge's memo' to Dr. McMaster of May 15, I notice where he mentions a prelimi-
nary contact which was made by himself while in Washington on May 6. He men-
tions or rather suggests that no grants be made, and' I think, in view of our
present policy, that we should make `this~an emphatic point rather than a sug-
gestion. By means of a copy of this memo I am also asking Dr. Pogge to make each
of those individuals in the Medical group who may be following up this subject
in Washington completely familiar with the preliminary' work which he has under-
taken. In fact, it appears to me that this is a special project worthy' `of the
best effort by Dr. McMaster as a follow-up to whatever was done by Dr. Pogge.
I am sure that we can get action in this area and that it will provide a case of
clinical evidence which can be most useful.
The objective in contacting the armed forces was to lay the ground-work
for the eventual sale of the product to the various hospitals serving each branch
of the armed forces when the product is released. We were not thinking here so
much of honest clinical work as we were of a pre-marketing softening prior to the
introduction of the product.
R. H. W.
PAGENO="0364"
4266 COMPETITIVE PROBLEMS IN THE DRuG INDUSTRY
[Inter-Department Memo, July 17; 19~9}
To: Mr. E. P. Anderson.
From: Frank N. Getman.
Subject: MER-29.
PERSONAL & CONFIDENTIAL
DEAR ED: Following up our conversation this week, Woodward and Werner
are proceeding with plans to be sure our clinical work gets well wrapped up
during the current calendar year. I told you how we had unsuccessfully tried to get
Oarlossi, Sterment and Holland. We now have under consideration two retired
clinical research men from ethical companies-if they are able, and if their
companies will permit it under their pension plan, our problem will be solved;
otherwise, we will be in touch with you to see if we can borrow John Scanlan
on a part-time basis. Woodward and Werner have been advised of his workload
but also of your willingness to have him help us if we can confine the area to the
cost.
Of course the big end of this job is getting positive proof of how well the
product works and how. In addition, we want to be in a position to follow
through with personal contact and on all adverse reports to get the facts. For
example, we have had reports from two clinicians that of the first two patients
they placed on MER-29 one died at the end of a week from a coronary. This is
not written to alarm anyone as we are confident it was independent of the drug
and if these patients might `hate been cured. However, on the surface of the
record, you can see how bad tbis~looks, and we need detailed case histories. There
are also some toxicity questions found in laboratory animals which need to be
carefully resolved.
Summing up briefly, we app~ociate your offer of help but will not impose
upon you unless we feel it is very important for the benefit of the Enterprise.
[Iuter-Department Memo, July 27, 19591
To: Mr. Philip Hitter, III.
From: Frank N. Getman.
Si~bject: Let's Start Selling.
Jumping to any conclusion on the basis of only a few days' sales* would be
completely erroneous-and particularly when it is in the middi~ of a vacation
period.
However, this is the year when we have' every' reason to b4lieve Merrell should
break into the truly "big time." We will do it only if we get off to a fast start
and continue building throughout the year. On this basis~ I have been somewhat
disappointed over July results since, with the month nearly over, we have an
Increase of less than 8% against `a budgeted increase of 24% and MFiR/2D is
running less than % our budgeted figure.
`Since I will not be here next week when you return from vacation, I took the
liberty of having a sh'ort meeting with those of your sales executives who were
in the city on Tuesday, the 2Gtb, trying to get their opinion on why sales of our
over~all line are lagging as well as MER/29. My only purpose was to start them
thinking in order that they would be in a better position to give you recom-
mendations when you return.
Let's take a close, critical look at the way we are stimulating the field force on
MER/29. Very frankly, I have seen almost nothing going out of here in the way
of good sales promotion ideas. The last revision of the detail was not very out-
standing in my regard. It still seems pretty complicated for the GP, with a lot
of long terms where shorter words would work. This is one that we discussed,
and I find that no change was made in the closing Which asked to put 10 patients
on it. Why 10? To me it makes sense to ask a doctor to try a drug on two, three,
or `possibly five patients, but if we're going above that, why not ask for all of
them? What do you think of a closing th'at says in effect, "I am sure that you
will want to place all of your post-coronary and coronary prone patients on
MER/29."
Admittedly, the above is only one single, short suggestion, but I think we ought
to take a fresh look at our whole campaign on MEH/29 with the idea of retain-
ing the essential flavor of the introduction, but getting much more positive in
order `to motivate doctors to write scripts.
PAGENO="0365"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4267
llnter-Department Memo, Aug. 14, 1959
To: Dr. J. S. Scanlan-Vick. New York.
From: E. F. Van Maanen.
Subject: MER-29-Effects on Monkey Ovaries.
DEAR JOHN: Dr. King informs me that you have two prints, of sections from
monkey ovaries. One represents a control monkey, the other, a monkey treated
for 16 months with MER-29.
As you know, we are in the middle of identifying these changes. At the moment,
we are not certain whether these are produced by MER-29 or whether they repre-
sent an idiosyncrasy of a monkey. Because we are not sure yet what these changes
mean, we would appreciate it if these pictures would have a very restricted dis-
tribution. It may be very harmful, for instance, when clinicians start interpreting
our results and later we would find that these changes were an anomaly, On the
other hand, we feel obliged to inform you as well as our Medical Research Depart-
ment about these findings but do not think that these should have wide outside
distribution until we have identiñed.the problem.
At the same time, we are very much interested to know whether females during
the reproductive period do ovulate in the presence of MER-29.
[Inter-Department Memo, Aug. 19, 19591
To: E. F. Van 1\?Laanen.
From: Medical Research Department.
Subject: M.E.R.-29-Effects on Monkey Ovaries. (Your memorandum o~ August
14 to Dr. Scanlan).
Dmu~ FLOE: Many thanks for the tactful way in which you detined the condi-
tions under which the monkey ovary pictures can be used clinically. I am strongly
opposed, to the discussion of any finding from experimental animals until we have
agreed upon our interpretations. Some potential investigators were frightened
about M.E.R.-29 a year ago because of a very similar problem.. In this case, I do
agree that we can show the pictures to our investigators in Syracuse, but it is
acknowledged that we are taking a calculated risk because of a great moral and
ethical problem involved. Because of the careful selection of our investigator in
Syracuse, I think that it is a reasonable risk for us to take.
H. 0. P000E, M.D.
[Inter-Department Memo Aug. 20, 1950]
From: John S. Scanlan.
To: Dr. E. F. Van M'aanen.
Subject: M1~1R-29.~Effects on Monkey Ovaries.
You may rest assured that the pictures of the monkey ovaries which I received
from Dr. King have received indeed a restricted distribution. Whilst in my
possession they were shown only to Dr. Lloyd in Syracuse. However, I did dis-
cuss the matter with Gerry Mersen, although even he did not see the photographs.
Phi~ may well be a question of making a mountain out of a mole hill, however,
we should not leave any stone unturned. How is that for a mixed metaphor?
No doubt Dorsey has informed you of the results of our discussions with Dr.
Lloyd.
Kind personal regards,
JOHN S. SCANLAN, M.D.
[Inter-Department Memo, Feb. 16, 1960]
To: Dr. E. F. Van Maanen.
From: W. H. King.
Subject: MER-29 Monkey Ovarian Studies.
Four adult cynamologue female monkeys were given MER-29 in a dose of
5 mg/kg/day. Two additional monkeys that were sacrificed in the course of bi-
lateral nephrectomies for the department of Microbiology furnished control ovary
sections. Monkeys No. 80 and 87 were continued on the drug for six weeks, at
which time they were autopsied. Monkeys No. 88 and 89 were given MER-29 for
PAGENO="0366"
4268 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
the same six-week period, but were held without additional drug therapy for an
additional six weeks and then sacrificed. The following summarizes the results
of the study:
Of particular interest in this study is the fact that MER-29 given in dose of 5
mg/kg/day for six weeks did not produce the characteristic adrenal changes ob-
served in the monkeys that had received MER-29 at a dose of 20 mg/kg for 16
months.
In a dose of 5 mg/kg/day for six weeks, MER-29 does not significantly affect
the number of primary follicles, maturing follicles or matured follicles in the
ovary of the monkey. However, in studying serial sections from both ovaries of
the four monkeys so treated, no evidence was found of recent ovulation. By this,
we mean that there were no corpora hemorrhagica observed, nor were there any
evidence of recent corpus lateum formation. Although we cannot be sure that ovu-
lation did not occur, there was no morphologic evidence to show that ovulation
did occur in either of these monkeys.
There was no quantitable changes observed between the two groups of mon-
keys. Those ovaries examined at the end of six weeks of administration were very
aimilar morphologically to those ovaries that had been off the drug for six weeks
before the ovaries were examined.
Conclusions: 1) MER-29, at a dose of 5 mg/kg in the monkey, does not affect
maturation of the primate ovary. 2) There is negative evidence to suggest that
MER-29 administration of this dose prevents ovulation.
MARcH 26, 1960.
~Jonr~ G. FREEMAN, M.D.,
Nebraska Psychiatric Institute,
~Onzaha, Nebr.
DEAR Dn. FREEMAN: I hope eventually to be able to get caught up on my ac-
cumulated correspondence which has resulted from chronic' absence from the
office. I hope you will excuse the delay in acknowledgement of your kind letter
of March 11 and the accompanying data she~ts on the patients to whom you and
,you~ associates are administering MER/29.
The nicely detailed information you have given us will be of considerable value
in our. compilation of the assay of cholesterol response `and side effects to be
expected from MER/29 administration. I might add that most of the side effects
you have reported have been unusual ones in that they have not been reported by
~other investigators. I refer specifically to patient V. H. who apparently developed
.a leukopenia while taking MER/29 and to patient M. H. who complained of
blurred vision and headache after eight to ten weeks of therapy. I shall naturally
~be intei~ested in any follow up information you may acquire in these instances. Pa-
tient I. W., who complained of edema and eye-watering during, his first course of
MER/29, will also be of interest, especially since he has been restarteU on the
medication. In reading down through the list, I r~otice, also that patient R. S. had
a leukopenia during two periods of administration of MER/29 and ~that patient
I. W. was again forced to discontinue the drug because of watery eyes and edema.
Is it possible that the side effects such as those noted above could have been
coincidental with the administration of drugs other than MIMt/29 concurrently?
I would most certainly not ask such a question as this had there been similar
reports from elsewhere. On the other hand, if these are indeed potential side
effects of M]3~R/29, I think we need to be completely aware of them and to assess
them as carefully as possible. I shall look forward to your further reports when
you feel them to be justified.
Sincerely yours,
R. H. MCMASTER, M.D.
NEBRASKA PsYcHIAmIc INSTITUTE,
THE UNIVERSITY OF NEBRASKA COLLEGE OF MEDICINE,
Omaha, Nebr., April 7, 1960.
Re: MER-29
R. II. MOMASTER, M.D.,
Department of Medical Research,
The Wm. ~. Merrell Co.,
Cincinnati, Ohio
DEAR Da. MCMASTEII: Following is a more complete description of the side
effects noted in three patients, about which I have written you earlier:
PAGENO="0367"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4269
I. W.-(Rclema)
9-7-59 Medication started.
11-17-59 Eyes started to discharge and were swollen shut.
11-18-59 Medication discontinued.
12-24-59 Medication restarted.
1-4-60 Eyes red and discharging again. This continued in some degree until
his death.
A.C.-(Heart trouble)
5-25-59 Eyes red and watery until end of study.
6-3-~9 Study ended.
9-7-59 Started on medication again.
9-15-59 Eyes were discharging along with other complications and medica-
tion was discontinued.
12-16-59 Re-started on Mer~29.
1-21-60 Eyes discharging.
2-1-60 Eyes were discharging more along with other complications, and
medication was discontinued for last time.
A.W.
4-20-59 Started on medication.
6-1-59 Eyes were a little red and discharging on last week of 6 weeks study.
Sincerely yours,
JOHN G. FREEMAN, M.D.,
Research Psychiatrist.
(Inter-Department Memo, Apr. 19, ieooj
To: Dr. R. L. Stromont
From: R. H. McMaster, M.D.
Subject: flyman Engelberg, M.D. (Cedars of Lebanon Hospital, Los Angeles,
Oalifornia in the amount of $500.00)
Dr. Engelberg has made a verbal request for $500.00 to support his continued
study of the effects of MER/29 on the lipoprotein fractions as assayed by .the
Codman technique using the ultracentrifuge. The restilts with the first two or
three patients in whom this technique has been tried have been rather equivocal
if not completely negative. Dr. Engelberg, however, is of the opinion that before
any conclusions can be drawn, the experiment should be extended to Include a
larger group. He does not wish to subject these private patleilts to the expense
of having these rather elaborate laboratory studies down and feels that The Wm.
S. Merrell Company should foot at least a part of the bill. He believes that
$500.00 will cover the costs for cholesterol determinations and the separation of
the high and low density lipoprotein fractions by ultracentrifuge in another
ten to twelve patients.
Although it begins to appear that any report from this study may be a nega-
tive one, we may find that we are money ahead to keep Dr. Engetherg busy at
it for a while longer rather than to take a chance on his reporting negatively
on so few patients. As you are awtire, the Codman technique is in some disfavor
and certainly has never been generally accepted as providing for a true "athero-
genie index" as claimed.
My personal recommendation is that the grant-in-aid be approved only to keep
1)r. Engelberg occupied for a while longer.
A~nn~ 29, 1960.
JOHN G. FREEMAN, M.D.,
Nebraska Psychiatric Institute,
Omaha, Nebr.
DEAR Dn. FREEMAN: As you will note, my ability to correspond adequately
-~s still suffering considerably from chronic absence from the ofilce in connection
~rith the MER/29 development program. Accordingly, I again apologize for the
delay in acknowledging receipt of your report of April 7 on patients 1W., AC.,
and A.W.
I must confess that I am still at a loss to account properly for the apparent
high incidence of conjunctivitis in patients in your series who are on MER/29
PAGENO="0368"
4270 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
therapy. At last count, there were well over two thousand patients under clinical
study with MER/29; and to the best of my present knowledge, and certainly in
terms of reports we have received, yours are the only patients who have offered
this complaint. This certainly is not to say that the complaint must necessarily
be unrelated to MER/29 therapy. In fact, patients 1W. and AC. suggest a very
definite relationship in that discontinuation and restarting of the drug resulted,
first, in clearing of the conjunctivitis and then in its reappearance. It is true
that we have had reports, amounting to perhaps 2% of all patients, suggesting
that MER/29 is capable of producing an allergic type dermatitis. This has been
variously reported as simple pruritus to actual urticaria or dryness or scaliness
of the skin. It is not inconceivable, therefore, that the conjuctive could become
a shock tissue.
I shall look forward to hearing from you again from time to time and will
keep you posted as new developments Occur which' may be of interest to you also.
Sincerely yours,
R. H. MCMASTER, M.D.
SAN DIEGO,' `CALIF., May 15, 1960.
The WM. S. MERRELL Co.,
Cincinnati, Ohio
DEAR Da. McM,AsTE1~: I have just receiyed very good news. My cholesterol c'ount
just taken is 200 Mg.%. That is excellent! My count was 220 to 325 Mg.% and
never under 220 before I ~tarte4~on Mer 29.
I haveba~I some reports back from the different people in 50's age bracket, who
are taking 1-250 mg. Mer 29 per day and after 2 to 3 months they have had itching
eyelids, little (crusts) in inner corner of eyes. Also one had a 20- vision and says
that he is getting a slightly blurred vision which clears up and then re-establishes
itself when `the drug is discontinued and then resumed.
I have a lady acquaintance who took it for 5 months and who bad always had
a good firm head of hair. However it began to fall out qui'te heavily and upon dis-
continuance Of MER 29 it became firmly embedded `and healthy.
In your research, have you had `any experiences like these? I have % of a bottle
of MER 29 left. If you would kindly send us enough for balance of year would
greatly appreciate it. I was one a day plus a few extras each month in case I was
invited out to dinn~r orc~1nbs where I cannotcontrol my diet.
I trust your family is well `and enjoying life.
I shall be wri'tipg up to Butte, Montana for some more Tamales shortly. If you
enjoyed these I will send you some more `or'if you can think of anything else I
should enjoy sending it.
Respectfully yours,
Dr. R. J. MCNAUL.
[Inter-Department Memo, May 17, 1960]
From: Marion W. Smith.
To: Dr. R. T. Stormont.
Subject Policy Re Licensing MER-29 Analog, and Analogs Generally.
I talked to Frank Getrpan this morning and we agreed as to `the policy and
procedure we should follow in connection with `the question of licensing our
MER-29 analog.
The facts seem `to be `that the animal work performed to date indicates some
question's as to the toxicity of the analog In the lower animals (just as MER-29
itself does), but `the work with monkeys indicates it may even be better than
MER-29. Although a lot more animal work would have `to be done to tie down
better the question of toxicity, action of the product, etc., before marketing it,
this could be done simultaneously wi'th the clinical work. In view of the tre-
mendous importance of MER-29 and `this analog, it probably will be decided that
Merrell should follow through with the additional animal work and the clinical
work on this analog in order to prove out its relative inferiority or superiority and
thus have it available as a substitute in the event MER-29 gets into trouble, or
perhaps introduced later as an improved product.
In the past, our policy with respect to the licensing of the analog of a successful
PAGENO="0369"
COMPETITIVE PROBLEMS IN THE DRTJG INDTJSTRY 4271
product has been that, when we do not feel justified in doing the extensive animal
and clinical work needed to prove out its value and when we could use the analog
advantageously for trading purposes with a pharmaceutical house who does ex-
cellent screening work of this kind, we would be willing to give such a pharma-
ceutical house an exclusive (except as to us) license on the analog for a re'asonable
royalty in the licensee's home country, provided the complete pharmacological
and clinical data is made available to us. If our hunch is that the analog probably
isn"t much good, we might be willing to give such a license merely on the basis of
hoping to improve our relationship with the licensee sufficiently `to be given an
opportunity of licensing some future products that might develop. On the other
hand, if our hunch is that the analog might be pretty good (but still not good
enough to justify doing the work ourselves) we would, of course, insist on getting
something more specific in return. The reasoning behind this policy is that since
we do not feel justified in doing the necessary pharmacological and clinical work
ourselves, we really might be getting something for nothing except the possibility
of having one competitor in the country involved in the event the analog proved to
be equal or superior to the original product.
This established policy does not quite fit the present situation, since we probably
will consider this analog sufficiently important to do the additional work to prove
it out in any event. However, if we could get sometbin~ sufficiently worthwhile for
it from an outstinding foreign concern . . . such as an exclusive license in the
U.S. to a product which looks extremely good, or a firm contract to have first
refusal over a period of years to, all their future new products, or on future new
products in `an important field in which they are working . . . then we might
be willing to give them such a license. This, of course, is a matter of bargaining
and judgment in the light of the specific situation involved.
So you see, Bob, we really should not give a clear answer at this time to the
question whether we would be willing to give such a license to Rhone-Poulene.
As we agreed before you left, I suggest that you go ahead and see Mr. Monnet
in June as you have planned, double check as well as you can the quality of
their pharmacological and clinical work which as you know has not been up to
the quality one would expect from a concern of their size and standing, and feel
out Mr. Monnet as to what he would be willing to give us in return for such a
license. Than we can decide what to do in the light of such facts as you can
develop.
Fain going to give George Garlach a copy of this statement of policy in order
that he may try out the. same type of trading with some of his outstanding Ger-
man contacts on his next trip.
Incidentially, I am having the visa situation checked in France. I understand
we already have a French visa on Mer-29, but I don't know how much data will
be needed to obtain a visa on the analog. Until we get this, we must be very
sure not to disclose to anyone the structure of the analog.
Hope your trip is progressing successfully and pleasantly.
Best regards,
MARIoN W. SMITII.
[Inter-Department Memo, July 22, 1960]
To: Mr. G. G. Totten.
From: R. H. Woodward.
Subject: Mer/29 Safety,
I am attaching our recent mailing over Dr. McMaster's' signature in which I
have circled certain words which, it seems to me, "gild the lily" to a great ex-
tent. I honestly do not believe they add to the sales impact of the * * * or
of the thought, but I do think they are likely to irritate people who feel that a
drug of the potential possessed by MER/29 and a drug which has not yet been
used long in a commercial sense may have certain toxic effects and when we
claim that it is free from such effects, I believe we are asking for criticism.
It seems to me that copywise, you can be just as strong without throwing in
the adjectives that become obnoxious to some people.
This is all meant as constructive suggestions for your consideration, Gil, as
I know that writing copy is a job which everyone feels be is an expert and can
do better than the guys who have the responsibility.
81-280-69-pt. 10-24
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4272 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
[Inter-Department Memo, Aug. 3, 1t~6O}
To: H. W. Werner.
From: F. J. Murray.
Subject: Mer-29.
I called Frank Talbot at the FDA to discuss the status of our liver function
follow-up studies on MER-29. Talbot did not seem particularly worried about
the liver problem and while data should be made available to him as quickly
as possible, there is no emergency situation.
Dr. Talbot expressed concern at our promotional literature and indicated claims
appear to be getting excessive. He strongly suggests that we avoid stressing
potential uses and stick to approved claims.
Talbot asked whether we have any more information on the spermatogenic
offset of MER-29. He pointed out that there was an Indication in our animal
data that this might be a problem and he would like to know the effects of
MER-29 on sperm count of young men taking the drug for extended periods.
Dr. Talbot stated that he has been annoyed by letters and personal visits by
physicians complaining about MER-29. In each case the complaint has been
based on reports of hepatitis with the original information coming from Dr.
Corday. Dr. Pollock was one of the visitors. Talbot wrote Corday some time ago
making complete details and has received no reply (we likewise have been
unable to get details from Oorday. Talbot plans to write him again and we state
that since Corclay has been unwilling to document his claims, Titlbcst must
assume the reports of Hepatitis are just rumors.
[Inter-Department Memo, Sept. 20, 1960]
To: Medical Department.
From: Frank Belkflap 13850.
Subject: MER-29 Alopecia.
During a recent discussion of MER-29 with Fred S. Badman M.D., 274~ N. 2nd
St., Harrisburg, Penna., the doctor mentioned that he Is and has been very inter-
ested in the product but in discussing the drug with some of his medical friends in
the western part of our state, one a dermatologist mentioned that a side effect that
some of his patients might experience complete alopecia even pubic hair. The
doctor asked if I would check to see if such was the case or whether it may be
strictly a rumor.
FRANK BELKNAP,
[Inter-Department Memo, Oct. 5, 19t60]
To: Drs., E. F. Van Maanen, H. W. Werner.
From: T. R. Blohm/mc.
Subject: Publication of Toxicology Studies on MER/29
There seems to be a general acceptance of the idea that MER/29 is reaching a
sales volume which is worth protecting. According to Pall the information we can
get, MER/29 will soon be challenged by one or more thyroid products. Our strategy
in combatting this competition will be based on the danger associated with thy-
roid medication in cardiac patients. In order to be effective, we must be able to
point to a clean bill of health on the same score. For this reason, I believe it Is more
important than ever that our safety data on MER/29 got in print. Of course, pub-
lication of this information will also spike the 4'liver toxicity" rumors which con-
tinue to circulate, and will render less effective certa!n private communications
from bureaucrats to the effect that MER/29 "must be toxic." We also have data
showing that desmosterol cannot be excessively atherogenic, since no arterial
lesions were found in any of our chronic animals.
I realize that Dr. King is pushed to the wall with studies on potential new
products, but I believe this is of sufficient importance to receive a high priority.
Dr. King concurs with me on this.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4273
[Inter-Department Memo, Oct. 5, 1960]
To: Dr. R. H. McMaster.
From: R. H. Woodward.
Subject: Irving S. Wright, M.D.
In your trip report for September 15-16, it is surprising to note that Dr. Wright
is unwilling at this time to provide us with a copy of the manuscript which he has
already submitted to CIRCULATION. I realize that this circumstance is un-
avoidable at times but in view of our relationship with Dr. Wright, the monies
which we have expended to support the man and his work, and the importance
of our knowing in advance what such a man will say; all indicate that we should
still make some effort to get hold of this manuscript.
This points up the need, it seems to me, in any of our clinical research projects,
and particularly where a grant is involved, to reach an agreement in advance on
the availability of data and manuscripts prior to publication. I am sure that we
will never get top investigators to agree to publish or not to publish results based
upon Merrell wishes, but I do think we should strive for agreement on the basic
principle that at least we have an opportunity to review and offer constructive
criticism of papers prior to submission.
I realize we are dealing with one of the outstanding men in cardiology in the
case of Dr. Wright and perhaps all of this is totally beyond our control. Depend-
ent, however, upon how firm he was in refusing you, I wonder if we might still
go back and ask for a copy of the manuscript.
OCTOBER 12, 1960.
FRED S. BADMAN, M.D.,
Harrisburg, Pa.
DEAR DR. BADMAN: Our representative, Mr~ Frank Belknap, has informed us
that you wish to know if MER/29 causes alopecia totalis. It is true that we
have received reports (now totaling 8 cases from different geographic sources)
of thinning of the scalp hair, but not total alopecia. In two other instances
hair grew on previously bald heads in postmenopausal females. We are not
sure what these results mean but the investigators reporting the cases have
chosen to regard them as specific drug idiosyncrasies occurring in an insignificant
incidence.
Thank you for yotir interest in MER/29.
Sincerely yours,
ROBERT H. MCMA5PRR, M.D.,
Associate Director of Clinical Research.
OCTOBER 25, 1960.
Mrs. EVA E. LOUGHRAN,
Pontiac, Miclv.
DEAR MRS. LOUGHRAN: We appreciate your letter of October 22, in which you
report that you have had excellent results in reducing your cholesterol level
with MER/29. We also noted with interest your report that during the past
few weeks you have experienced loss of hair, and your doctor requested that
you discontinue use of MER/29. You ask for advice on this matter.
Unfortunately, we are unable to answer your letter directly, since the etiology
of falling hair can be quite difficult to determine. Therefore, I would suggest
that you discuss the matter with your doctor and have him correspond directly
with me, giving me facts about your case history and concurrent medication.
Through him we shall be happy to discuss this matter.
I am sure that you can appreciate our inability to answer your request, since
the doctor-patient relationship is mandatory in any discussion of this type.
Sincerely,
R. H. MCMASTER, M.D.
FEBRUARY 9, 1961.
JAMOOL S. KUBARAK, M.D.,
Tomah, Wis.
DEAR DR. KUBABAK: Mr. Stan Jangek passed along to us an unusual Observa-
tion, reportedly a result of MER/29 therapy. You told him about one of your
patients who noted a "film" which tended to effect vision. Because of the unusual
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4274 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
nature of this report and since it has not come to my attention before, I am
writing to you for additional information.
Actually, we would expect just the opposite to occur. We know of a paper
soon to be published showing some improvement in vision in patients with
diabetes and bypercholesterolomia. Although these reports are preliminary they
are most interesting and will be followed.
Thank you for bringing this to the attention of Mr. Junck.. We would appre-
ciate hearing from you if you have more information.
Cordially,
JOHN B. CIIEWNING, MD.
[Inter-Department Memo, Feb. 13, 1964)
To: Department of Medical Research.
From: Wm. J. Phelan, #48727, Houston, Texas.
Subject: MER/29.
Please find attached a brief case report on each of three patients referred to
Herman J. Schultz, M.D., Dermatologist, by their internists when dermatitis
developed while on MER/29 therapy.
To conserve time and space on the individual reports I hereby list the doctors
involved and their addresses
Herman Glantzberg, M.D., Internist
703 Hermann Prof. Bldg., Ja 3-5129
Patient: 40 years, male, Prof., Univ. of Houston
Harry Leland Kaplan, M.D., Internist
6448 Fannin Street, Ja 6-2051
Patient: 69 years, male, retired
Alfons Salinger, M.D., Internist
2212 Calumet Street, Ja 3-4643
Patient: 50 years, male, dentist
Herman J. Schultz, M.D., Dermatologist
800 Hermann Prof. Bldg., Ja 8-1521
Patients: Three list all above.
All but Dr. Salinger practice practice in my territory. Dr. Kaplan and Dr.
Glantzberg have had their office staffs telephone all large drug stores during the
past three days the message: "Do not refill or fill any of their MER/29 prescrip-
tions until further notice."
Today I visited the offices and talked to Dr. Schultz, Dr. Kaplan and Dr.
Glantzberg. Each of these men are quiet, stable doctors who assured me that
they are in:terested only in more information on the possible MER/29 side effects
of dermatitis, falling hair, color change of hair and loss of libido, and not in
scare talk of the product. During my talk with each man I reviewed, as on all
details, the detail card and promotional literature listing of side effects (nausea,
headache, dermatitis) which are rare and have usually been associated with
higher dosages than those recommended.
It is my understanding that Mr. McMaster talked with Dr. Glantzberg and
Dr. Salinger today and may visit Houston next week on this and other matters.
Mr. Bristol has requested that I forward the attached Information, and while
keeping the Houston Group informed, to restate that our detailing instructions
are exactly as they have been since the release of the product, with no more or
no less emphasis on side effects.
Best regards,
BILL PHELAN.
[Inter-Department Menao, Feb. 13, 19i61)
To: Department of Medical Research.
From: Wm. J. Phelan, #48727, Houston, Texas.
Subject: MER/29 Patient Report of Dr. Glantzberg.
1. Age-40, Sex-M, Prof. Univ of Houston
2. Diag. Prim:
Familial hypercholesterolemia, hyperlipemia
Xanthoma plaques
One coronary occlusion 7 years ago
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4275
3. Patient responded to MER/29 therapy. Reduced from 600 mg/% to less than
400 mg/%. Plaques were reduced. Before adjusting diet, etc. as high as 1,400 mg.
4. MER/29 dosage range:
June & July 1960-1 cap daily
Aug 1960-2 caps daily
Sept. Oct. Nov-i cap daily
Dec taken off MER/29 when severe dermatitis and hair change occurred
5. Symptoms since December, 1960:
1. Dry, flaky alligator type skin ichthyosis type with secondary infec-
tion, then yeast, mold, monilial type in crotch and inner thighs (be-
fore antibiotic
2. Loss of scalp hair
3. Hair color change from dark brown to light blond, also eyebrows, etc.
4. LosS of libido
5. Skin condition such that patient finds it almost impossible to move
to move around and carry out usual work, etc.
6. Patient referred to Dr. Herman Schultz who happened to have two more
patients whose dermatitis may have been touched off by MER/29. These two
patients are profiled on attached forms.
7. Dr. 0. had office call all important drug stores to not to fill or refill his
MER/29 Rx until further notice.
On Tuesday, February 7, 1961, I suggested to Dr. 0. that he call Dr. McMaster
or other doctors at Merrell to report this seemingly severe dermatitis and hair
problem that may or may not have been caused by MER/29.
[Inter-Department Memo, Feb. 13, 1961]
To: Department of Medical Research.
From: Wm. J. Phelan, #48727, Houston, Texas.
Silibject: MER/29 Patient Report of Dr. Kaplan.
1. Age-09, Sex-~M, retired
2. Diag. Prim:
Chronic coronary insufficiency, rare anginal pain
Elevated cholesterol
One myocardial Infarction seven years ago
3. MER/2D dosage:
1 cap daily for only three weeks
4. Concurrent medication: Peritrate and nitroglycerin
5. Reason took off M~R/20:
1. Swelling in several places in skin of furunele (boil) type
2. Severe monilial mold type dermatitis in crotch and folds of arms and
legs.
Dr. K. reported that this patient had never bad skin trouble before.
6. Patient was referred to Dr. Herman Schultz (Derm.) who told Dr. K. that
he (Schultz) was presently treating two more patients whose severe der-
matitis may have been caused by MF~R/29.
7. Dr. Schultz presented to Dr. K. an opinion that the sharp drop of chol.
brought about by MER/29 may disrupt the fatty protective film of normal
skin and leave the skin susceptible to many infections. This opinion was
disputed by Dr. Glantzberg. Dr. G.'s patient was in somewhat the same
difficulty and still had around 400 mg/% and had been on MER/29 for some
six months.
8. At this point Dr. Kaplan also learned of the dentist being treated by Dr.
Schultz (referred to him by Dr. Salinger) as "being close to death" in a
hospital and bad his office telephone all important drug stores to stop filling
and refilling his M1~]R/29 Rx until further notice.
9. Having spotted this note from Dr. K. in two different drug stores on Friday
I called for and got an appointment to see him today and promised him that
I would (or Cincinnati would) keep him informed of any similar severe der-
matitis possibly caused by MER/29. Dr. K. told me that Dr. Julian Fractman
(one of my pre-marketing men) was also concerned of this.
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4276 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
[Inter~Deipartment Memo, Feb. 13, 1961]
To: Department of Medical Research.
From: Wm. J. Phelan, #48727, Houston, Texas.
Subject: MEiR/29 of Dr. Salinger.
1. Age-~50, Sex-M, dentist
2. Diag. Prim:
Coronary heart attack
Elevated cholesterol
3. MER/29 dosage range
Can be obtained from Harry Davis, #48767, who calls on Dr. Salinger.
4. Reason patient taken off MER/29:
i: Severe generalized iehthyosls
2. Loss of scalp hair
3. Definite lightening of color of hair, eyebrows, etc.
4. Virtual lack of beard now~ needs to shave but once a week
5. "Zero" libido
6. Severe and extremely painful monilial mold type dermatitis in groin,
armpits and folds of arms.
5. I found the above information from Dr. Herman Schultz, 806 Ilermann Prof
Bldg, while talking to him in his office today. This patient was referred
to him by Dr. Alfons Salinger, 2212 Caluniet. Since Harry Davis calls on
Dr. Salinger ro~tine1y Harry had received a carbon copy of a letter written
by Dr. Salinger to Merrell in Cincinnati dated January 30, 1961, eO~eerning
this patient. It is my understanding that Dr. MeMaster talked to Dr.
Salinger today by phone and alsohas the note Dr. Salinger wrote in January.
6. Dr. Sehpltz reported that the patient was "just not doing well at all" in the
hospital. The patient did not seen~i to respond to usual procedures and medi-
cations for the dermatitis he has developed.
HOUSTON, Tux., Feb. 16, 1961.
WILLIAM S. MERRELL Co.
Cincinnati, Ohio
GENTLEMEN: It has come to my attention that several cases of severe alopecia
have occurred in this area from the use of MER-29.
Today, one of my colleagues showed me a case in which there was extensive
alopecia, change in the color of the hair, severe skin reaction with secondary
monilia infection.
Do you have any additional: information regarding these skin reactions?
If you do, please advise me as soon as possible, as 1 have a number of patients
taking this preparation.
Thank you for your courtesy.
Yours truly,
H. JULIAN FRACHTMAN, M.D.
[Inter-Department Memo, Feb. 17, 19161]
To: Dr. Robert S. Shelton.
From: Frank N, Getman.
DEAR Bon : I certainly did appreciate your kind letter on my recent promotion-
and also greatly appreciate the advice and suggestions you have recently been
giving Harold Werner on some of our more troublesome research projects. By
staying with them, we are bound to come up with the answer.
The excerpt you sent me from the February 11 issue of ~Phe Medical Tribune
made interesting reading as I hadn't yet bad an opportunity to see that issue.
As you are probably aware, that panel of experts is "anti" everything unless
they have the idea for initiating the project. Their remarks are just about what
you would expect.
From the comments of several of our people, however, I understand that you
distributed this excerpt rather widely. We want all of our people to be informed
and kept up to date, but in a field as controversial as atherosclerosis and the
lowering of cholesterol, we try to pass on the information with a positive, objec-
tive appraisal from management. Accordingly, I would appreciate your going
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4277
hack to the suggested distribution list described in my memo of December 29,
1958 so that the added distribution can be made with appropriate interpretation.
Mentioning the above reminds me that we haven't kept this list up to date
although you may have been able to guess the proper substitutions. Carl Bunde
should, of course, be slubstituted for Ray Pogge, and Jacobs should be deleted.
Any ideas and evaluations for the acquisition of domestic products should go
to Joe Murray with copy to Bob Woodward, and any ideas for acquisition of
companies should go to Bob Woodward. The balance of the list remains as it
was at that time.
F. G.
P. S.-As a conversation piece, desmosterol is giving us questions and creates
an unwarranted, troublesome problem. Certainly, all the evidence definitely in-
dicates it isn't harmful and, in fact, we theorize that it may be beneficial-I have
found in talking individually to any of the ones who raise this question that he
readily admits it is as likely desanosterol is beneficial as harmful. We are, how-
ever, not ignoring the question and active research continues. Any suggestions
you have on how we could augment or speed up our program on getting added
proof to show that desmosterol is not harmful would be appreciated. We remain
as convinced as ever that the only intelligent way to tackle the problem of lower-
ing cholesterol is by interrupting its biosynthesis as MER-~29 does.
MAYO CLINIC, ROCIIE5TEIR, 1VtINN.,
February 25, 1961.
ROBERT H. MCMASIER, M.D.
Associate J~irector,
The Wm. S. Merrefl Company,
Division of Richardson-Merre~ Inc~,
Cincinnati, Ohio
DEAR DR. MOMASTER: In reply to your letter of February 20, I can only say
that you have underestimated us. You sent us two case report forms and we will
need three more for we now have five cases with some effects on hair. I shall fill
out the forms and send them on to you with the data such as is available at this
time. You will probably want subsequent reports on some of these.
Again our best regards to you and your staff.
Yours truly,
R. W. P. Acrion, M.D.
[Inter-Department Memo, Mar. 18, ii~E~1J
To: Professional Service Department.
From: M. Tenenbaum No. 10251.
Subject: MER/29.
A pharmacist in my territory ~tated that when taking MER/29 for about a
week or more his eyes started to tear atid burn slightly. When therapy was dis-
conthiued these symptoms disappeared, but upon resuming MER/29 therapy he
complained of the same problem.
Do you have any information as to why he might be getting this reaction if it
is possibly from M~R/29?
Thank you for your consideration.
Best regards,
MARy.
[Imter-Department Memo, Mar. 23, 1O~1J
To: H. W. Werner, Ph. D.
From: R. H. McMaster, M.D.
Subject: MER/29-Complaints of hair changes.
CONFIDENTIAL
Attached is a tabulation of complaints received to date of changes in the scalp
hair associated with MER/29 therapy.
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4278 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Fifty-one patients who have experienced hair loss have been reported by 31
physicians. Of these, 4 are males, 42 are females, and in 5 cases the sex is unre-
ported. It will also be noted that regrowth has occurred in 10 patients, 9 female
and 1 male, beginning as early as 10 days after discontinuation of therapy. In 2
additional female patients, regrowth occurred despite continued therapy. Color
changes have been reported in 3 males and 2 females of the group, and change in
texture (usually dryness and brittleness) has been reported in 5 females and 1
male. No consistency in relationship with other medications can be defined from
this tabulation. Dose relationships, where reported, are also of no particular help.
As addendum to this tabulation, the following paragraph from a letter of
March 16 from Gordon Meflardy, M.D., Is of interest:
"Since your recent request in regard to hair thinning, I have gone over 200 of
our cases who have been on MER/29 eontthuottsi~ o~er a 1~tlod itt excess of 12
months. In this series there was included the one patient of hair thinning on
whom I reported to you and on whom we discontinued MER/29. Additionally,
there were 6 patients in the group who reported a definite increase in hair growth.
These, however, were all males. The increase in hair growth is obvious in 1 par-
ticularly obese individual who has grown a nice foreward flock of wavy black
hair. We have encountered a second patient who has hair thinning, a female, age
52, who was on MER/29~, 250 mg daily fora period of only 42 days. During the
same period, this patient had received intra-articular and oral corticosteroids. On
noticing her hair loss, this patient 22 days ago discontinued MER/29 and has had
a definite regrowth of new hair."
The 2 patients reported here by M~Hardy who have exhibited hair loss are in-
eluded in the tabulation. However, the tabulation does not include the 6 males
who grew hair in alopecic areas.
In view of Dr. McHardy's report, and the original reports of growth of hair
in 2 elderly alopecic women by Kountz and Toro, we must also conclude that
there are better classed as hair changes rather than simply as hair loss. It is,
therefore, recommended that the words "changes in color, texture, or amount"
be substituted for "loss" In the new brochure side effect statement. It is the feel-
ing of the Department of Medical Research that there can be no doubt of the as-
sociation of MER/29 thei~apy with these changes.
Enclosure [omittedi.
[Inter-Department Memo, Mar. 24, 1964]
To: Mr. H. Smith Richardson, Jr.
From : R. H. Woodward.
Subject: MER/29-Complaints of Flair Changes.
CONFIDENTIAL
Before Frank left for vacation, we had initiated a review of reported thinning
of the hair of people taking MER/29. It is our feeling that we are morally and
legally bound to include our findings in the side effects statement in the FDA ap-
proved brochure-even though the reported incidence is only 51 cases of roughly
300,000 treated.
Attached for your review is a memo from Dr. MeMaster setting forth the facts
as we have them, together with a copy of a proposed letter to FDA by Joe Murray
which has not yet been sent.
The reason for bringing this to your attention, Smith, is that we have made no
changes to this point in any of our MER/29 literature, basically because we were
afraid to "stir the pot" in Washington. We have heard from several sources that
FDA at times has considered reopening our NDA file but, frankly, we do not know
whether this is true. The risk we run in admitting this additional side effect must
be realized, however, and weighed against our moral and legal obligations referred
to earlier.
Frank and I both feel that the approach should be made. Further, we feel that
to protect ourselves against possible damage suits, we should make the approach
promptly. I though it well to inform you, however, so that you may express your
own opinion since, after all, the future of MER/29 is of interest to you and to
others in the Enterprise as well as to Merrell.
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4279
[Draft of Proposed Letterl
MARCH 24, 1961.
Dr. FRANK J. TALBOT,
Food and Drug Administration, New Drug Branch,
Bureau of Medicine, Temporary Building "S"
Washington, D.C.
DEAR DR. TAusoT: Reference is made to our New Drug Application, 12-066,
for MER/29 (triparanol). Our attention has been called to several reports con-
cerning thinning or texture change of hair, and while it is difficult to access
the importance of these reports (particularly since there have also been reports
of increased hair growth), we feel some mention should be made in our literature.
Accordingly, we propose to modify the last sentence under "side effects" in our
existing brochure. This sentence now reads: "Isolated reports have been received
of nausea, vomiting, temporary vaginal bleeding, and dermatitis." We would like
to change this to: ". . . . temporary vaginal bleeding, dermatitis, and thinning of
the hair."
If you have no objection to the prOposed change, we shall plan to make it at
the time of our next printing.
Sincerely yours,
F. Jos. MURRAY.
[Inter-Department Memo, Mar. 28, 1961,]~
From: Robert T. Stormont.
To: Mr. Smith Richardson, Jr.
Subject: MER-29---Complaints of Hair Changes.
According to Woodward's memo, the reported incidence of hair thinning in
only 54 cases out of a total of approximately 300,000 cases who have received
MER-29. This would mean that less than two people out of every 10,000 receiving
MER-29 report some loss of hair. I wouldn't be at all surprised if two or more
adult people out of 10,000 not receiving any MER-29 at all reported some definite
hair loss during a few months period of observation. Furthermore, I wonder if
there are any data on the incidence of hair-thinning associated with nicotinic acid
therapy. Of course, it is quite probable that there are unreported cases of hair-
thinning associated with MER-29 therapy, but I find it rather difficult to be con-
vinced, on the basis of these data alone, that MER-29 is definitely responsible.
The observations of Dr. McHardy are also somewhat puzzling. In addition
to two cases of hair-thinning he reports six cases of definite hair growth. Ap-
parently, there have also been at least two other cases of hair growth associated
with MER-29 therapy. I don't know what this means, but `I find it difficult to be-
lieve that MER-29 is perhaps the long awaited curE~ for baldness.
We know that people observed spontaneous thinning of the hair or changes in
its color or texture long before MER-29 was avaIlable. Furthermore, we know that
a smaller percentage of people have experienced a spontaneous regrowth of hair.
I don't wish to imply that there is no expectation for such phenomena. Systonic
diseases accompanied by fever, thyroid therapy and certain hormonal imbalance
states, undoubtedly, can result In alopecia or hair-thinning. Have all such known
causative factors been ruled out in the MER-29 cases? I presume that they have in
view of McMasters statement "that there can be no doubt of the association of
MER-29 therapy with these changes."
I will now put on my other hat and argue on the other side. Hair loss doesn't
occur spontaneously without any cause whatsoever. If we rule out known prob-
able causes and are left just with MER-29, is there any other reason to believe
that MER-29 could be responsible. The answer is probably affirmative in that
MER-29 probably does have some endocrine effect. This is inferred from Its
chemical structure and the reports of vaginal bleeding associated with its use.
Therefore, it is both possible and likely that those scattered reports of hair
changes could be attributable to MER-29.
In summary, I would say that the weight of the evidence seems to indicate that
MER-29 may produce some hair changes in a very small proportion of cases. How-
ever, I do not believe it is fair to say that this is proven beyond any doubt. Never-
theless, I am inclined to go along with the recommendations of the Merrell group
as I am sure that at least one or more of the physicians who have observed this
effect on the hair of several of their patients during MER-29 `therapy will publish
their findings in the near future. I don't particularly like McMasters sug-
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4280 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
gested phrase "changes in color, texture and amount," as this sounds rather
frightening. After all, none of those cases developed green, pink or lavender
hair, I hope. Therefore, I'm inclined to believe that Murray's simple phrase
"thinning of the hair" should probably be sufficient, I believe it would be well also
to stress the extremely low reported incidence of these hair changes.
ROBERT T. STORMONT.
[Inter-Department Memo, Apr. 7, 1961]
To: Dr. C. A. Bunde.
From: Harold W. Werner.
Subject: MER/29-Complaint of Liver Damage, Class I. No. 70 (Memo McMaster
to "Too Many People" 4/4/61).
This memo should not have gone t~ Mr. Long and Mr. Ritter. In addition to
reporting on what was learned, the memo needed to contain a final section
describing what we did and, if there was any ctuestion to what we should do,
making recommendations and carrying through to obtain needed action.
We do need to arrive at a point where positive action of the proper type is
taken quickly and effectively.
P.S-In a casual conversation with Mr. Long and Mr. Ritter please explain
to them what is wrong with DeGraff's thinking and conclusions.
H.W.
Tirz WM. S. MEERELL Co.,
Cincinnati, Ohio, June 28, 19~1.
JAMES C. MELBY,M.D.,
Department of Medicine,
University of Arkansas Medical Center,
Little Rock, Ark.:
Jim, I am sorry I could not see you again after our brief discussion following
presentation of your paper. Dorsey Holtkamp told me that the many rumors
and comments flying around frightened you and you had decided to discontinue
your large-dose experiments temporarily.
I want to comment on this, and I hope you will accept this as an opinion based
on having available many more data than any one or dozen investigators could
have, and also, in part, from experience in tracking down some Of these rumors,
such as the one Seltzer was spreading. I also hope you can interpret this as being
restrained to the extent of most of all wanting to protect our investigators from
getting into any trouble, using MER/29 or aimy, of our drugs experimentally. I
find in most cases that I am more conservative, and more cautious than' our
investigators.
Up to the present, we have had no evidence which could reasonably associate
MER/29 therapy with hepatic toxicity, and this includes au cases treatedby the
large `doses, such as you have used. I feel certain that if such toxicity were
inherent in the drug, it would be obviously manifested by now and would occur
with a very high incidence in tl~e 2,000 mg/day patients, if it occurred at all in
the 250 mg/day patients. A~ I told you early in your studies, caution and close
observation is necessary, because our experience in the large doses at that time
was very limited. Most of the clinical data on the larger doses did not exceed
500 or 750 mg/day, with the exception of some work done at the Mayo Clinic.
Now, however, since your report last December, we have had many Individuals
asking for drug to use specifically for adrenal suppression in doses of 2,000
mg/day, and larger. Therefore, at present, I cannot tell you the number having
received such a large dose, but it must be many times the cases you have studied.
We still have no evidence associating hepatic toxicity with MERJ29.
After MER/29 had been on the market for some six months' or more, we
began receiving reports of hair loss. These were Isolated and mixed with
reports of hair growth and color changes, so that it was difficult at first to
decern a pattern or determine If the condition were truly drug-related. We
immediately started a more intensive investigation of all complaints, using a
definite form for obtaining uniform data, and soon concluded that, at least in
some of the cases, the hair loss was related to M~R/29 therapy. The higher
incidence found by the Mayo Clinic group using larger doses confirmed this.
However, their data were not made available to us until March 20 of this
year. We immediately changed our literature to include this under side effects.
PAGENO="0379"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4281
Before the drug was put on the market, dryness, or scaliness, or a rash-like
condition had been reported in a certain number of patients. This was listed
under the term dermatitis as a side effect in the original literature. We have
heard of a few cases since, most of them recently, where this dermatitis has
been of a very severe nature and In some instances referred to as ichtbyosis.
In the few which we were able to track down through the maze of rumors
and have examined by dermatologists the term ichthyosis was found to be
incorrect. Also it became apparent that some of these were not related to drug.
At any rate, we are recognizing that if mild cases of dermatitis can occur,
an occasional rare case will be severe. The two most severe cases which we have
tracked down are the least likely to be drug-related. One was the case reported
by Corday and which be has been ballyhooing around the country as If it bad
been an epidime. This patient was on a least three other drugs known to
produce allergic cutaneous reactions and had a previous histery of peuro-
dermatitis. The other one also had a history of neurodermatitis, and there is
some question whether the dermatitis developing under MER/29 started before
that therapy began.
We had further reports that MER/29 affected coagulation time of blood;
some reports had an Increasing coagulation time, some a decreasing coagula-
tion time, and in some the comments were referred to prothombin time. Studies
had been initiated In this direction before the drug reached the market and
another was set up when the first reports came in. The data from these
studies definitely show that MER/29 has no effect on any of the known factors
related to the clotting of blood. There Is a suggestion that It may actually de-
crease platelet stickiness, and this we are investigating further.
The only other complaint that we have received in more than six instances,
which we use as our arbitrary number for being watchful, is the loss of libido.
I defy anyone to make any sensible pattern out of these complaints. Almost 100
per cent of the complaints come from men, whereas about 80 per cent of the com-
plaints on hair loss come from women. Some clinicians with more than 100 men
on MER/29 have no complaints of loss of libido, whereas someone with 15 or 20
cases will report 2 or 3. One must always keep in mind that the majority of cases
treated with this drug are middle-aged or beyond. Many have had recent infarcts
and have fear of sexual activity as well as other activities, such as roller-skating
or whatever you wish to choose. Again, we are not finding this complaint in those
patients receiving the larger doses of drug, and if it occurs at all at the 250 mg
dose level, it ought to be much more frequent at the higher doses, if it is a truth.
I have a strong enough background in pharmacology to be suspicious of any
drug action that deviates from some semblance of a dose-response curve.
The above is as accurate a summary and interpretation of our total experi-
ence with MER/29 toxicity as I can give you at this time. I will say that if you
use the large doses you should exert extra precautions, especially in looking for
the earliest manifestation of those side effects that now appear to *be drug-
related. Most specifically these are: a type of dermatitis, loss of hair, and change
in hair color.
You are free to use this letter as you see fit, as it is only what I would com-
ment to anyone asking me about the subject. We have somewhere around 3,000
case reports of unpublished data in our files and some 3,000 or more represented
by published reports. In addition, Dr. McMaster and I have had personal inter-
views or frequent correspondence with at least 300 reliable investigators work-
ing with MER/29.
CARL A. BuNDE, Ph. P., M.D.,
Director of Medical Research.
[Inter~Department Memo, Iuly 5, 1961]
To: Dr. H. W. Werner,
F~rom: R. H. McMaster,
Subject: William Hollander, Boston, Consultation Fee.
Hollander mentioned the matter of his consultation fee. You will recall that
we have had him on a personal retainer amounting to $2,400 per year payable
in 2 semi-annual installments. If we wish to maintain this relationship (which
is apart from Wilkins' grant), a payment of $1,200 is now due. My own feelings
is that we can't afford to chance alienation of Hollander just now (perhaps T
shouldn't regard this as blackmail).
Certainly we need his help and counsel.
PAGENO="0380"
4282 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
JuLY 7, 1961.
WILLIAM H0LLANDER, M.D.,
~udbury, Mass.
DEAE BILL: It is my pleasure to enclose our check in the amount of $1,200. This
represents our consultation fee for the six-month period beginning July 1 and
ending December 31, 1961. You will hear from me separately concerning the
expenses you have inctirred during your recent speaking engagenients.
With best personal regards,
ROBERT II. MOMASTER, M.D.,
Associate Director of Clinical Research.
JULY 5, 1961
$1,200.00
WILLIAM HOLLANnER, M.D.
Massachusetts Memorial Hospital
750 Harrison A~venue
Boston 18, Massachusetts
Consultation fee for advice and counsel on MER/29 research for
the 6-month period, June 1 thru December 31, 1961.
R. H. McMaster 4407 02 1,200.00
AUGUST 4, 1981.
W. D. FJIINBERG, M.D.
Building 14, suite D, Medical Center,
El Paso, Tea,.
Diiu~ DR. FEcINBERG: Your Merrell representative, Mr. Theodore Rallis, has
told us of the observations you have made in the cas'e of one of your patients
who is taking MER/29. I understand that concurrent with drug administration
this patient complained of double vision and a peculiar loss of taste. This oc-
cured after six weeks of treatment, and complaints ceased upon discontinuation
of therapy only to return three weeks late.r when therapy was resumed.
We are completely unable to provide you with information from other sources
which might help you to explain these observations. This is the first instance
of this sort about which we have heard. Also, nothing in the animal studies pro-
vides data which might shed some light on it. There is certainly a possibility that
this patient is exhibiting an unusual sort of sensitivity to the drug and, in view
of the experience, it would seem advisable that he should not use MER/29.
Mr. Rallis enclosed your prescription blank listing these observations. I note that
you have mentioned the patient had a Bell's palsy on the left side and am won-
dering if this, too, was related in time with the occurrence of the other symp-
toms. Any additional information you may care to provide would be most welcome.
We thank you for letting us know of this experience through Mr. Rallis.
Sincerely yours,
ROBERT H. MOMASTER, `M.D.,
Associate Director of Clinical Research.
[Inter-Department Memo, October 1961]
To: Dr. H. W. Werner.
From: T. R. Blohm/mc.
Subject: Request for Radioactive MER/29 for Topical Use in Animal Eyes: Dr.
R. M. Burnside.
Some months ago, Dr. R. M. Burnside, of the Dallas Medical and Surgical
Clinic, Dallas, Texas, wrote to Dr. Bunde requesting some radioactive MER/29,
to be used in determining whether or not triparanol penetrates into the eye struc-
tures of animals, when applied topically to the cornea. The request was turned
over to me, and eventually bogged down in correspondence over the details of
radioactive procedures. Now Dr. Burnside has renewed his request for this mate-
rial, and we must decide whether or not to supply it to him.
As I understand it, if Dr. Burnside were successful in demonstrating penetra-
tion of triparanol into the internal structures of the eye, he would then proceed
with a longer term study utilizing this mode of administration as an experi-
PAGENO="0381"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4283
mental approach to the treatment of retinal arteriosclerosis. I think such a study
at this particular time could be extremely dangerous to us. On the other hand,
I don't see that we could prevent him from using unlabeled material if he were
determined. I don't know how important this man's cooperation is to Medical Re-
search's program, but I would certainly recommend doing everything reasonable
to discourage him from carrying out this study. Since I must proceed one way or
the other on the radioactive material, would you please let me have a decision
on this?
[Inter-Department Memo, Oct. 5, 1~61]
P0: Dr. Werner (+2).
From: E. F. Van Maanen/shh
Subject: Fundus Camera for Eye Examinations.
Earlier this year we were confronted with a study using MER/29 in dogs
in which the experimenters observed certain changes in the dog eye. We were
invited to examine the dogs and they also showed us a sequence of color pictures
showing the progression of the lesions which they had observed. No matter
what could be said about the temporal condition of the eyes, the progression
shown by the photographs was far more conclusive and indicative.
The person responsible for this study considers himself an export in canine
ophthalmology. Considering the lack of competition, this is probably true. At the
same time, this person was previously employed in the Toxicology Department
of the Food and Drug Administration. His relationship with this branch of the
government is still excellent. In order to substantiate his exclusive position, he is
planning to write a monograph on the virtues of canine ophthalmology in drug
evaluation. In view of the recent attitudes of the FDA, one can anticipate, there-
fore, that the FDA might require in the future ophthalmological reports from
dog and monkey studies, particularly when it concerns revolutionary new drugs.
In view of the observations reported above, we started an extensive study in
dogs and rats with MER/29 in which particular attention was given. to ocular
side effects. Except for slight keratinic changes in some rats, no major changes
were observed until two weeks ago. At that time we invited the canine ophthal-
mological expert to examine our dogs. In most cases he gave them a clean bill of
health. However, with two dogs he noticed some changes, but was not sure
whether these were recent and whether they were drug-induced. Last week during
the weekly routine dog examination, Drs. King and Grady wore worried about
ocular changes having occurred in one other dog since the previous examination.
Drs. King and Grady keep very careful records of their ophthalmological exami-
nations. If no changes had occurred, this would probably be sufficient for our rec-
ords. On the other hand, when changes do occur, the written protocol will not be
sufficient for general judgment and for estimation of the progress of the lesion.
Since much is at stake in this study and since tremendous efforts have been put
into this study, I recommend that under these conditions we purchase a camera
which can take colored pictures of the inside of the dog's eye. This will be im-
portant also for the development of other new cholesterol synthesis inhibitors.
[Inter-Department Memo, Oct. 17, i~aij
To: Dr. Fl. F. Van Maanen (+2).
From: W. M. King.
Subject: ME~R-29--Eye Changes.
Dog #173, a 8.5 kg male beagle was started on MER-29 on March 29, 1961.
(40 mg/kg/day) On September 7, 1961, after twenty-two weeks of drug therapy,
this animal developed a dermatitis, with a marked and progressive hair loss.
These skin changes were particular noticeable on the ears. The skin on the ear
showed a non-confluent macular rash, which the dog scratched. A skin scraping
for mange mites on `September 7, 1961, was negative. The ears were treated with
Neomycin/Hydrocortisone ointment with poor results.
The eyes `were examined on September 7 and September 14 by King and Grady;
on September 20, 1961 by King and Wazeter (Merck, Sharpe and Dohme) and
again on September 21, 1961 by King and Grady. Up to and Including the ocular
examination on September 21, 1961, no eye changes were observed.
PAGENO="0382"
4284 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
On September 28, 19431, exactly six months after the onset of drug therapy, the
following eye changes were noted:
There was bilateral bazyness deep to the cornea which made visualization of
the fundus very difficult. Although not able to definitely localize this lesion it was
the impression of the examiners that this change was in the anterior lenticular
capsule.
At the examination on October 5, 1961, the dermatitis was severe and the ani-
mal completely blind. The eyes were similar bilaterally and the impression of the
examiners was anterior lens cataractoid changes.
At the examination of October 12, 1961, no additional eye changes were noted,
but the dermatitis continued to be widespread and severe.
In the rat study, at 40 mg/kg/day, twelve out of twelve males and six out of
seven females have opacity in one or both eyes. In a similar group where vitamins
and cholesterol are added to the drug diet, there are nine out of twelve males
and eight out of twelve females with eye opacities.
In each case, the eye changes in the rats were preceded by hair loss and severe
changes in the skin.
W.M.K.
[Inter-Department Memo, Oct. 19, 19611
To: Mr. F. N. Getman.
From: F. Jos. Murray.
Subject t ME1R/29.
John Nestor of the FDA called at S :40 am. today to advise they had given
consideration to the letter we proposed to send to physicians on MER/29 side
effects. Nestor raised the following points:
1) The FDA does not have sufficient pertinent facts to enable them to make a
decision on the letter. It is their fear that side effects may be more extensive and
more severe than stated in the letter, and it might, therefore, be misleading and
lead the physician to a false sense of security.
2) The FDA wants all facts available to us on the cases of eye changes, includ-
ing the actual case records. They also request a written copy of the letter we
propose to send.
3) The FDA wants a statement from us to the effect that we have supplied all
toxicity data in animals and man, including that available to us from outside
sources. (The implications here are obvious and on pressing Nester he offered
as an example a comment that a Dr. Wong of Howard University visited us in
April to describe results in chickens indicating interference with ovulation. Dr.
Wong states. we ignored the results, and Nester declared this could be grounds
for suspension of the NDA.)
4) Nester stated he had discussed MER/29 with several experts and there is
concern that there are numerous other serious side effects involved. These in-
clude: baldness, lenthyosis, impotence, interference with ovulation, induction of
abortion, interference with adrenal function, and reticulocytosis together with
hepolytic anemia as found by Page.
Dr. Nestor stated he had discussed the problem last night with Dr. Siegel and
it is their feeling they have enough evidence to suspend the NDA. He also stated
that their statistician has advised them that our claims for significant lowering
of cholesterol levels are not true.
I told Nestor we would want to see him as quickly a's possible but that we
would 1~ave difficulty pulling together material to answer all these charges before
next week. He agreed and indicated he would make himself available any day of
the week. We are aiming at a conference on Thursday, October 26.
[Inter-Department Memo, Oct. 24, 1951]
To: Mr. W. I~. Marschalk.
From: Frank N. Getman.
Subject: FDA a~tion on MER/29.
Sherry Silliman and Fred Lamb have both advised me that a New Drug Appli-
cation may not be suspended or revoked without a bearing-~s:ucb hearings are
not public. Apparently, however, the fact that a bearing is being called does
become publicized.
PAGENO="0383"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4285
Bengert is away for several weeks, but Silliman, of Norwich, said that the
notice of hearing came after failure to reach agreement following a number of
discussions with the FDA. According to him, news of the hearing was first pub-
lished in Werbie's "Pink Sheet," and he says Werbie appears to have a good
"pipeline" into the FDA. He added that the FDA does publish notices of bearings
to be held. (I am asking the Legal Department to run this letter down.)
Going on with the Norwich case, the hearing technically is still in progress.
All testimony on both sides was completed before the Examiner months ago.
Briefs were filed in April, with no decision yet. Anticipating an adverse decision,
Norwich plans an appeal to the courts. The product is still on the market and
available to the physician. It has not been promoted in any way since the
notice of hearing, and this was an agreement which Norwich made with the
FDA. Naturally, sales have dropped drastically, but the product is still being
prescribed by these physicians who have found it a very valuable drug. Norwich
made its own publicity release to the public and to the stockholders after the
notice of hearing had been received.
In the McNeil case, I know nothing more than what I have read in the
"Pink' Sheet," which stated McNeil sent out letters to MD's and drug whole-
salers, setting in motion a "voluntary" recall program because of jaundice, hepa-
titis and liver damage reports. As far as we can tell, McNeil, after conferences
with Food and Drug in which `a hearing was probably threatened, took this
action rather than go through a hearing.
In the White Laboratories' Entecqual case, the Government seized the drug
on the basis that representations in promotional material for MD's differed mate-
rially from the labeling claims permitted by the effective New Drug Application-
in other words, false and misleading labeling. Apparently this followed a failure
to agree with the FDA on appropriate disclosure of side effects and also an
appropriate dosage exclusion limitation for children-these negotiations going
on while the NDA was in effect. Other actions such as multiple seizures or a
suspension of the NDA were being considered by the FDA before White with-
drew the drug from the market.
This background is furnished in view of the request that I provide, in advance,
a company statement in the event of government action. I told Art Bosehen `this
morning that in view of our lawyers' advise on advance release didn't seem
necessary, but after tying the above factors together I am making the following
suggestions:
In the event of rumor that the FDA is about to suspend the NDA
"We have not received notice of any such hearing, as provided in the law. We
are not in a positiOn to comment until we do-if we do."
In the event of receipt of notice of hearing
"The Wm. S. Merrell Company, Division of Richardson-Merrell Inc., has
today received a notice of a hearing from the Federal Food and Drug Admin-
istration to determine whether its effective New Drug Application on MER/29
should be suspended. In our opinion such suspension would be unwarranted and
unnecessary, and we believe that evidence presented at the hearing will sustain
this position," stated H. R. Marschalk, president of Richardson-Merrell (or
Frank Getman, president of The Wm. S. Merrell Company Division).
Let me know your final preference on who makes the announcement.
Admittedly, the letter announcement is extremely brief, but I am proposing
it in this form for two reason-~the first is that the less said, the better, as long
as it `adequately covers our position-and secondly, it is hard to give added
reasons until we get the notice of hearing, which is similar to a complaint and
outlines the reasons why the NDA should be suspended. If it should be a claim
we withheld evidence, that would call for one type of statement, whereas if it
were based on certain kinds of toxicity, it would call for another.
It seems to me this is as far as we can and should go at the present time,
hut I will welcome any comments or suggestions.
P.S-Needless to say, our preparation for the Thursday meeting is going on
at full speed.
OCTOBER 26, 1961.
DEAR DOCTOR: The purpose of this letter is to advise you of those cases where
MER/29 therapy should be discontinued.
The types of cases where the drug is to be withdrawn more not apparent from
the several thousand clinical cases studied during the two-year period prior to
PAGENO="0384"
4286 COMPETITIVE PROBLEMS IN THE DRIJG INDUSTRY
marketing of MER/29. These cases have recently been observed following the
widespread use of MER/29.
There have been a number of reports of hair loss, changes in color and texture
of hair, and dermatitis. More recently, less opacities have been observed in four
patients following severe dermatitis.
MER/29 should be immediately withdrawn if changes in hair or skin occur.
Your patient should be informed to watch for hair or skin changes and directed
to stop therapy and report to you if they should occur.
For your information, the dermatitic usually is a dry, scaly type which may
be associated with mild itching. It regresses following discontinuation of the
drug. In a few patients, this mild dermatitic has progressed into a more severe
ichtyoid type which is the type in which the four cases of loniticular changes
have been reported. This has only occurred When drug therapy has been con-
tinued for a period after the dermatitics appeared.
The hair loss consists of a dift~use thinning unlike aleposia oreata or totalio.
In some cases, hair loss has become catonoivo; and in a few of these, the thinning
has involved body regions other than the scalp. Regrowth of hair occurs after
varying periods of time following discontinuance of therapy.
This letter is sent as part of our continuing policy of fully informing the
medical proct~ess1on about MER/29. Your adherence to the cautions presented
here will permit you to use MER/29 effectively in your practice.
Sincerely,
CARL A. BUNDE, PH. D., M.D.,
Director of Medical Research.
OCTOBER 31, 1961.
W. FREUD, M.D.
S~kokie, Ill.
DEAR Dn. FREUD: I have heard recently from your Merrell representative, Mr.
Steven Andre, who reports that two of your patients who are on MER/29
therapy have complained of "black spots before their eyes."
This is so unusual a report that I would like to ask you to provide us with
additional details about these patients. In fact, we have never before heard of
anything remotely resembling this. It would be important, for example, to know
whether ophthalmologic examination has revealed anything of interest which may
help to explain this phenomenon. It would also be important to learn whether these
"black spots" are fixed or floating and whether the patients have experienced
anything of this sort previous to MER/29 therapy. Also, have either or both of
them had other possible side reactions-for example, dermatologic involvement?
This would be important inasmuch as the eye and skin are both of ectodermal
origin.
Any information you might be able to provide would be very much appreciated.
Sincerely yours,
Ronnnr H. MCMASTER, M.D.,
Associate Director of Clinical Research.
WHITE PLAINS, N.Y., July 8, 1964.
BENJAMIN HEESH, Esq.,
Peekskill, N.Y.
DEAR Mn. HERSE: At the request of Mrs. Elizabeth Ostopowitz I wish to ~nd
you the following report:
She was first seen In this office in September, 1963, complaining of difficulty
in reading a newspaper in the three months prior. She stated that she took the
drug known as MER 29 for seven or eight months following which there was
loss of hair which has gradually returned.
Examination showed her vision limited to the counting of fingers in each eye
because of cataracts. The lenses were diffusely involved with degenerative
cortical changes including clefts and scattered opacities. There was no view of
the fundus of either eye but light projection was accurate. The diagnosis of
bilateral cataracts was made and considering the patient's age and the history
it was felt that these cataracts were very likely related to drug ingestion.
PAGENO="0385"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4287
On October 29, 1963 the cataract was removed from the righteye and on April
19, 194~4 the cataract was removed from the left eye. In each instance the post-
operative vision has been 20/20 and the patient is now wearing glasses which
give her this vision.
A fee for these services is enclosed.
tours very truly,
ARNOLD W. FORREST, M.D.
DECEMBER 28, 1959.
Dr. R. H. MCMASTER,
The Wm. S. Merrefl Co.,
Uincinnati, Ohio.
DEAR Dn. MCMA&riDR: I meant to catch you during the conference ta tell you
that I had decided it would not be advisable for me to accept your generous
offer an honorarium for my contribution to the MER/29 conference. Because
of my Government affiliation and also because I am currently a member of
the Metabolism Study Section which may have to pass on grant applications
in connection with projects `involving your company, acceptance of an honorarium
might be misunderstood by some. Therefore, I am returning your check with
thanks. My expenses to this meeting were paid by the National Heart Institute.
I enjoyed participating `in the conference and I believe it served a very use-
ful purpose in bringing together people studying MER/29. The new information
that we presented `at the meeting represented primarily the work of the few
weeks preceding the conference and so I had not had time to communicate, with
you about it before. There are several serious questions raised by these findings.
First, we do not know yet whether 24-dehydrocholesterol is or is not athero-
genic to the same extent or to a greater extent than Is cholesterol. Second, we
do not know yet whether 24-dehydrocholesterol has other biochemical effects
that make it unsafe to treat with MER/29. I know that you are~ of course, anxious
to `Obtain FDA approval to market the drug but I do not feel that this would be
wise In view of `the new data.
What are your own thoughts on this matter? Have you any suggestions as to
the kinds of Information that should be sought in order to clarify the status of
the drug?
Again, many thanks for your hospitality and for arranging a valuable con-
ference.
Sincerely yours;
DANIEL STEINBERG, M.D.,
Nation,ai Heart In,stitute.
[Inter-Department Memo, Feb. 18, 195O}~
To: Those concerned.
From: Frank N. Getman.
Subject: Minutes of MER/29 meeting, February 17, 1960.
The following notes represent the pertinent questions raised and constructive
suggestions made during yesterday's meeting on MER,/29.
I. Cui~ic~ BACRGROUND
Morson requested breakdown on patients with pre-treatment cholesterol blood
levels of over 250 mg.
Richardson, Jr.-wbat will be the doctor's reaction to Princeton Symposium?
We feel that it will be the most terrific selling tool that Merrell has ever had,
since it is a frank discussion of the product-we are telling both the good
with the bad. (Getman.)
Morson pointed out that Hollander used the dosage of 750 mg. per day to
reduce the tissue level of cholesterol and has wondered whether 250 mg. per
day would do this.
Blohm answered that he believed it would, since higher dosage does not
increase reduction of blood cholesterol levels. While we cannot prove beyond
doubt that we reduce tissue levels at 250 mg. it has been universajly accepted
by our clinicians that tissue level reduction does occur at this dosage.
&1-2~0~-~9-pt. 10-25
PAGENO="0386"
4288 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Dunning asked how long it would take to have established claims on periph-
eral vascular disease. It is possible that we will have this data in ~ months
but we have problems in getting reliable objective methods and It could take
years.
Morson asked whether we could get autopsies on patients who die while on
MER/29 therapy. It was reported that all clinicians had been asked to do
this.
Following a lengthy discussion on the clinical support on anginal pain,
Getman pointed out that we will have a statistical breakdown on the response
of~anglnal patients to MER/29. However, we do not planto pt~sh angina initially.
We have an important but complex story to tell on introductipn and by early
fall, If clinical work remains favorable, we wjll really push the use of MER/29
In angina.
Richardson, Jr. pointed out that it appeared to him that our claims on
reduction of cholesterol were well supported whereas the other patient benefits
were more nebulous. They might or might not occur with most patients. He
wondered whether we should not establish it first and not make too strong a
promise on the other patient benefits in order not to get doctors and patients
disappointed. General agreement was expressed with this concept. However, we
do not want to forget the promise of possible other patient benefits since our
evidence to date certainly indicates *that we are well justified in promising
these possibilities.
In response to a question by Dunning on long term therapy, it was pointed
out that approximately 500 patients have been on MER/29 for at least 9 months
and about 150 for over 2 years. Many patients were on very high dosage (one
on 3 grams a day for 14 moi~tbs).
In answer to Mr. Richardson's request for more information on Desmosterol,
the following was reported:
Two chemical papers have been published on it-it had not been considered
important until the Princeton Symposium. The question that must now be
answered is whether it is atherogenic and if so is it more atherogenle than
cholesterol? Studies are going to be, real tough since Desmosterol is not available.
However, we are extracting it from MERY29 treated rats. We can be sure
that it Is not toxic in the human and if its atberogenicity were as bad as
cholesterol, we would not be getting the patient benefits that we have experi-
enced. with MER/29.
Getman requested a report from Morson on MNOL's clinical experience with
MER/29.
Morson reported that their work was very preliminary and that the only thing
they had studied thus far was reduction in cholesterol. He stated they were
following the same clinical protocol used in the U.S.
Getman pointed out that our fee&back from MNOL is too casual and asked
that the methods be buttoned-up so that we can be assured of getting reports of
MNOL clinical findings on MER/29 as well as other drugs clinically evaluated
abroad.
Dunning stiggested that a quarterly report would be of value in New York
and a copy of which could be sent to Merrell. Morson will follow up on this and
see that it is done.
II. MARKETING
1. COPY PLATFORM
Richardson, Jr. pointed out that one of our stated objectives was to understate
rather than overstate our claims on MER/29. He questioned whether our copy
platform adhered to this objective. It was pointed out that we will, at times,
make what appears to be strong claims but only when we can support these
claims with published clinical data.
Dunning suggested that safety appeared to be an important selling point for
MER/29 and should be given more prominence in our copy platform. This was
agreed to and will be done.
Richardson, Jr. pointed out that iii our copy platforta we state that a large
number of patients with angina would benefit from MER/29. He quOstioneçl
whether this was an over-statement. This will be changed to read-"substantial
nuntber"-or the equivalent "some patients".
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COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4289
2. THE INTRODUCTORY AD
The 7-page introductory ad was thoroughly analyzed both as to copy content
and layout. The following specific suggestions were made:
Dunning suggested that lack of toxicity be covered in the letter from Dr.
McMaster.
Richardson, Jr. suggested that point #3 in the letter should be point #2.
Anderson suggested that we insert "excess" in front of "production" in 2nd
sentence of letter.
Dr. Stormont questioned whether we could say-treatment of coronary artery
disease as we do in the 1st sentence of the letter. He wondered if it might be
confused as sole therapy-this will be checked out.
Dunning pointed out that we should always say inhibits "ea~cess production
of cholesterol"-this will be done.
Von Rosenstiel-p. 3 par. 2-why not paraphrase to get a stronger statement.
This is a good point and we will rewrite it.
Ohewning-shouldn't we also quote other authorities in addition to National
Heart Institute? This will `be checked out to see if `we have other suitable author-
ities to quote.
Jacobs pointed out that p. 3 par. 5 does not give the dosage level used. This will
be rechecked with the clinical paper.
Dunning wondered whether we couldn't use total numbers of patients and
prepare our own charts. It was pointed out that we could not do this since we
could not reference the data.
Von Rosenstiel wondered whether on p. 3 par. 4-the doctor will understand
"conversion of acetate". This was a good point and the ad will be changed to read
"decreases production of cholesterol in the `body".
Anderson wondered if on p. 3 par. 4 we were making our statement strong
enough. It was agreed that we probably were not and the sentence will be c'hanged
to read "acts by inhibiting * * *"
Richardson, Jr. pointed out that our ad shows reduction in conversion of
acetate and he thought that we should also have one that shows reduction in
cholesterol blood levels. This was agreed to and we can prepare one from p. 3
par. 5.
Von Rosenstiel pointed out that the fact that MER/29 does not reduce brain
cholesterol is extremely important and should get greater emphasis.
Richardson, Jr. again raised the question that he was concerned that we
might be over-claiming on patient benefit. He pointed out that our major proof
was for cholesterol reduction and that safety was an important feature. How-
ever, our ad is devoted 50-50 to cholesterol reduction and other patient benefits
with very little attention to safety. He said that our headlines concerning
other benefits particularly bothered him. It was pointed out that we would
give more prominence to safety although we didn't want to overdo It and that
we would rework our headlines. However, we do not want to minimize the
promise that MER/29 may, in some patients, in addition to reducing blood
cholesterol, also result in beneficial effects on angina symptoms. Specific sug-
gestions for doing this were made as follows:
Von Rosenstiel-pick headlines out of Hollander paper-the quote may go
further than you want to but you can modify in body copy.
Getman pointed out that we were skeptical of riding one man's findings as
headlines but we will recheck this possibility.
Stormont suggested that we modify our headlines on anginal patients by in-
serting "preliminary findings".
The layout of the ad was discussed and since we no longer plan to use the
calligraphic man, we have quite a bit of free space on the border of our ad
which could now be utilized for additional clinical quotes.
Dunning pointed out that in the summary section of the ad we might be in
danger when we mention reduction of cholesterol in one week. This was agreed
to and it will be changed to 2 to 3 weeks since there is no sense in running a
risk when we don't have to.
Dunning also pointed out that on p. 7, item 2 thru 4 may not show up in 5
weeks-this will be changed.
The following additional general comments were made:
As an over-riding principle in our copy we should keep it as simple as possible
since we don't know the extent of the average physician's understanding of
PAGENO="0388"
4290 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
technical terms in this field. A section should be at the end of the ad covering
availability and contra-indication such as "not to be used during pregnancy".
This would also be a good section to include the things that MER/29 does not
do. For example, it does not reduce brain cholesteroL The indications section
of the ad should be reworked to correspond to the brochure which includes
the most recent FDA changes in our basic brochure.
3. DIRECT MAIL
Anderson pointed out that the Princeton Symposium and the Western Union
mailing were very unusual and he wondered whether we could capitalize on that
with the rest of our mail. He was pointing to a desire for continuity in our
over-all MER/29 image. It was pointed out that we were doing this with our
gray and red color scheme and, of course, the calligraphic man would have
appeared on all of our printed material and we are now looking for a sub-
stitute for the calligraphic man.
Von Rosenstiel suggested that all our mailings be designed to fit In the basic
book on M1~R/29 which was delivered by Western Union. This may turn out to
be an excellent suggestion and will be further evaluated.
4. SALES PROMOTION
(a) The detail story
Getman suggested that Dr. Wright's work on anti-coagulants be included in
the safety section of our detail.
Richardson, Jr. suggested that we rewrite the section covering "speculation"
since reduction in tissue levels is a fact rather than a speculation.
(b) Supportive materials
Richardson, Jr. suggested that a piece of literature for the doctor to give to
the patient concerning MER/29 might be helpful in keeping the patient happy
while waiting for results.
Chewning stated that we would like to get an article published in a magazine
such as Today's Health and then make reprints available for patient distribu.
tion. The idea of a-patient booket-is worth further investigation.
Richardson, Jr. pointed out that since the majority of doctors feel that
cholesterol is related to cardiovascular disease, it probably isn't necessary to
go at great lengths during our detail to establish this importance. This impor-
tant question will be re-appraised. _______
[Inter-Department Memo, Aug. 1, l~i6O]
To: R. H. Woociward (and others)
From: Frank N. Getman
Attached is the August Issue of Family Circle containing an article on "Now-
many strokes can be prevented."
To me this is written in very simple, easily understood language on one form
of cardiovascular disease.
It seems to me that it may be of assistance in helping us along with lay articles
to be written on MER/29. lit might also help in advertising and promotion, as I
don't believe the average Co. yet understands our ME'R/29 story. Simplification
should help.
Enclosure [omitted.]
TIMETABLE OF MEII/29 PR PROGRAM
February.-Assist Marketing with submission of advertising copy for approval
by the J.A.M.A. Advertising Committee, Dr. John Baum, chairman.
March.-Effectlve NDA-begin 1) press contacts (see priority list attached)
and 2) clinical speakers service (see plan attached).
March 1-4.-Chicago Medical Society, Lisan ecohibit. Press release Only.
March 18-25.-Ameriean Academy of General Practice, Philadelphia. Lisan
(Hahnemann) ecohibit should be brought to attention of press. It Is proposed
that this be done by Hahnemann PR director, Cy Lieberman. No major effort
PAGENO="0389"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4291
will be exerted since the exhibit was reported at the Dallas A.M.A. meeting
in 1959.
April 4-9.---American College of Physicians, San Francisco. Ralph V. Ford
(Baylor) paper on MER/29. Alert ACP press staff; San Francisco and Houston
papers; national news magazines, Drug Trade News and American Dr~iggist;
service medical editors. Report from San Francisco could be mailed to intern-
ists to reinforce the press story.
April-June.-Drug trade publications services with new product information
and photo-features.
April 11-15.-Federation meeting, Chicago. National press conference will be
held to take advantage of the coverage given this meeting by the best of the
scientific press. Merrell papers by MacKenzie, King and Kariya will be presented.
A clinical consultant will be invited to the press conference to give clinical
interpretation of the scientific papers. Complete background release will be made,
with timetable of future events to guide the press.
April 12.-American Chemical Society, Cleveland. Palopoll paper news release
to press.
April 28.-New York press conference, to announce publk~atlon of the Prince-
ton Conference. Participants: Drs. Wright, Page, Wilkins, Blohm. Conference will
be held at Cornell University Medical College (alternate, New York Academy of
Sciences).
The New York press corps would be invited to hear a report to the nation on
heart disease and MER/29. A.M.A. and American Heart Association would be
invited to send public information representatives.
Special mailing of the Conference publication will be sent to Medical School
libraries.
May 2-4.-Louisiana State Medical Society, Baton Rouge. John T. Leckert
(LSU) paper, Alert Baton Rouge and New Orleans papers; wire service medical
editors.
May or later-New England Journal of Medicine. Mellander paper to be pub-
lished May or thereafter. Release from Merrell to all wire services, metropolitan
newspapers, selected magazines and science writers.
June 13-17.-American Medical Association, Miami. Kountz (Washington Uni-
versity) and Lisan (Hahnemann) ecohibits tentatively scheduled. Notify A.M.A.
press staff for daily bulletin coverage; handout for press room.
Ruskin (Texas) has applied for a place on the program.
CHECK Lisr or PR CONTACTS ON MEIt/29
When NDA is effective, contacts will be made with editors, publishers and
public information people to establish rapport and develop specific ideas for PR
support for MER/29. Each contact represents a point of departure for a special
working relationship and the PR "product" which will result.
1. Priority contacts to be made by Mantell and/or Ohewning.
Modern Medicine: Interview Insert, "Exclusive" interview with Princeton Con-
ference participants.
Geriatrics: Editorial Comment.
J.A.M.A.: Special clinical communication.
U.S. News & World Report: Interview.
Time: Conference with medical editors.
Life: Conference with medical editors.
News Week: Conference with medical editors.
RN: Staff story on cholesterol.
American Druggist: Develop series of photo and news releases.
Drug Topics: Develop series of photo and news releases.
Drug Trade News: Feature stories and health column comment.
Saturday Evening Post: Feature stories and health column comment.
Look: Feature stories and health column comment.
Reader's Digest: Feature stories and health column comment.
Cosmopolitan: Feature stories and health column comment.
Ladies Home Journal: Feature stories and health column comment.
Red Book: Feature stories and health column comment.
Metropolitan newspapers: Selection guided by Princeton Conference partici-
pants list.
PAGENO="0390"
4292 COMPETITIVE PROBtEMS IN THE DRUG INDUSTRY
Also considered a priority job is the briefing of public inforni~tion jiersonnel at:
American Heart Association. American Osteopathic Association
American Medical Association National Institutes of Health
American College of Physicians Federated Societies
American Chemical Society
2. Important outlets for MER/29 news are the following groups or publications.
These contacts will be developed as the plan unfolds or after the priority contacts
are completed.
Scope Today's Health
Medical News. Argosy, Saga, etc.
MD News Magazine Medical journals-Angiology
Medical World New York Times (Sunday column)
A.M.A. News Family Circle
Drug and pharmacy Publications (including Medical News Letter):
Business Week Wall Street Journal
Fortune McCall's
Chemical Week . Good Housekeeping
Chemical and Engineering News Co~ronet
American Weekly, Parade and other
syndicated features
FDC' Reports
Syndicated health columns:
Alvarez Dean
Berton Herschensohn
Bauer Hyman
Brady Osborne
Bundesen . Steincrohn
Crane Van Dellen
Science news editors (IJPI, AP, NIOA)
National Association of `Science Writers
3. Special projects will be initiated at what seems to be the appropriate time
Examples:
Visits or communications with "sensitive areas" in the government.
Development of radio-TV coverage of the Princeton Conference press
release of the monograph.
Coordinated PP program with the publisher of the Princeton Conference
monograph.
Development of international medical meeting feedback for U.S. news
release.
Special program (perhaps a small clinical conference) if indicated for
Canada.
Insurance and industrial physician awareness of MER/29.
Presentation of awards or other evidence of recognition to Merrell scien-
tists who developed MER/29.
Public education materials for MD to give to patient (perhaps a reprint
from Today's Health, MD News Magazine, or a "reliable" national `magazine).
PR MAILiNG Lisr FOR MBR/29
National Association of Science Writer~;~. 190
Medical journals:
National - 125
Local (county and State) 212
Hospital journals - 15
Nursing journals 10
Drug trade and pharmacy 75
Newspapers 250
Canadian publications 42
Total 919
PAGENO="0391"
COMPETITIVE PROBLEMS I~ THE DRUG INDUSTRY 4293
(From Sales Talk-News, Tips, Ideas, June 2, 1960]
]~XTRA-MER/29 MAKES PIMt
TIME MAGAZINE REPORTS ON MER-29
Time waits for no one-MEIt/29 is no exception. The "Medicine" section of
the latest issue praises MER/29 in an article. "Cutting the Cholesterol." This
issue will be in the hands of over 3 million persons. Publicity of this kind will
send thousands of patients to their doctors asking about MER/29. Make sure
they walk out of the offices with prescriptions.
[From Campaign Strategy-The Wm. S. Merrell Co-Jan. 9 to Feb. 17, 19611
USE MER/29 CLINICAL TRIALS TO PU5H "WAIT AND SEE" G. P.'5
Youn ASSIGNMENTS Tills CAMPAIGN, JANUARY 9-FEBRUARY 17
In. the doctor's office: MI~R/29.
In the hospital: MER/29 C~pacol Lozenges (military).
In the drug store: Cepacol lozenge/troche deals.
Also in the doctor's office: Idea sell, Tenuate Dospan, Simron.
Profitunities: OB products, TACE, Alertonic.
IN TIlE DOCTOR's OFFICE
MER/2 9-MAJOR SELL
Objective: To persuade "wait and see" G.P.'s and internists to prescribe MER/
29 now for at least three patients.
Materials: MER/29 patient trial kit (10 per man) ; new case history brochure
(150 per man) ; supplementary materials: archives of internal Medicine Journal
(Ruskin paper) ; direct mail and journal ad tear sheets.
It is no longer possible for you to "wait out" undecided doctors. The time
for very definite forceful action is now. Such action is far and away your major
responsibility this campaign.
"SICK PATIENTS FEEL BETTER" IS KEY TO CREATING DESIRE TO PRESCRIBE
By now you can identify the doctors not using MER/29. Yet, you know they
should be. Very often, you know most of their reasons for not using it.. . choles-
terol may not be atherogenic, desmosterol is a question mark, possible liver
toxicity, doesn't work, doesn't do anything fast enough, costs too much. Doctor
"X" hasn't started using it yet, Are any of these legitimate? No! From our view-
point: we know they aren't true, we know what MER/29 can do for a person who
needs it, and we know they have not stopped top MER/29 salesmen. There is.
no point in trying to overcome each of these objections. That's the long way
around.
The quick way to get the non-prescriber using MER/29 is to use every resource
you have at your command to show him that he will be benefiting himself and
his sick patients in a giant way just as soon as he uses MER/29. That's any
doctor's hot button.. . and you must come down on it harder than ever before.
Yes, MER/29 works by lowering cholesterol. .. doctors know this. Now, show
them what they don't understand well enough yet.. . just how much MER/29
can benefit their patients!
And, you can show any given doctor five benefits of MER/29 therapy In 5
minutes.
Here are two powerful tools placed at your disposal for this important job:
1. A field tested structured presentation (with new selling aid).
2. The MER/29 patient trial program.
MER/29 STRUCTURED DETAIL
Doctor, when you are considering a course of therapy for a patient you must
have good reasons for your selection. This is true in the case of ME:R/29. KnowS
ing this and guessing that you have yet to decide in favor of MER/29, I would
PAGENO="0392"
4294 COMPETITIVE PROBLEMS IN TH~ DRUG INDUSTRY
like to summarize today, the important reasons why MER/29 should be a routine
part of your treatment for patients with any manifestation of hypercholesterO-
lemia.
First, MER/29 is a proven drug. It has been administered under controlled
conditions to more than 2000 patients for periods up to three years. There is no
longer any valid question as to its safety or lack of significant side effects. There
is no longer any doubt about its ability to lower significantly the total sterol
content of the human body.
But, here is what is most important. Here is the fact that recommends MER/29
for your routine use. You want to help sick people feel better while they are
getting better. . . that is what is Important to you. Mounting evidence makes
it increasingly clear that MER/29, in some but certainly not all cases, affects
for the better such manifestations of hypercholesterolemia as intermittent claudi-
cation angina pectoris myocardial infarction or ischemlc BOG patterns
As evidence of concurrent benefits obtained by lowering cholesterol in some
patients, let me illustrate what I mean with some case histories which might
parallel cases you see in your practice .
(Insert at least two case histories . . . local if you can and as many as you
can . . . until he gets restless in his chair! !!)
These results are occurring not because of some temporary change, but as
the Wilkins' group at Massachusetts Memorial Hospitals afid others have pointed
out, because MER/29 by lowering cholesterol may actually improve the adequacy
of circulation.
Reports from all over the United States, to our Medical Research Depart-
ment, underline that this must be the change that is occurring. We have had
verified reports of improvement in anginal pain, less need for nitrates, greater
tolerance to exercise, reversal of BOG patterns of a type that has never occurred
before. In peripheral vascular cases, there are verified reports of lessened leg
pain and ability to walk greater distances. I don't mean to Infer that all. . . or
even a majority of patients on MER/29 will get such results, but if you select
patients whose history of hypercholesterolemla is relatively recent, there may
be chances of such improvements occurring.
It will take time because the action of MER/29 is too basic to work super-
ficially . . . but a number of these patients will volunteer, after a month or two,
that the little gray capsule, taken once daily, is helping them and they're glad to
be taking it.
Doctor, with such encouraging results a part of the background of MER/29, we
feel it warrants personal evaluation by every physician who sees such patients.
Using MBR/29 need not mean doing extensive determinations when there are
such direct benefits to be looked for. Because of this, I would like to recommend
a~ course~ofaetlok to you:
Select five patients from your practice with a recent history of some manl~esta-
tion of atherosc1erosis~ As pai~t of the therapy for these patients, initiate MER/29
one capsule daily for a minimum of two to three months. Be patient and have
confidence in MER/29, and suggest to the patient that he cannot expect imme-
diate improvement.
Then, after three months, judge MBR/29 on the basis of the improvement your
patients report to you. If you will do that, I'm confident you'll become one of the
biggest users of MER/29 in this area-to the benefit of yourself and your
patients. _______
FROM THE DEsK or PHILIP RITTER III
The above detail Is as carefully worded, as carefully structured, as our original
detail was. Again,as I did at French Lick, I ask you to follow this presentation
word for word.
Itrepresents the present ultimate in positive presentation of our basic MER-29
claims.
Please practice it until it becomes a part of your selling personality.
PHILIP RITTER III.
Nzw MER/29 HOSPITAL EXHIBIT UNIT
The highly successful "Announcing MER/29" hospital exhibit unit has served
its purpose and now goes into honorable retirement.
PAGENO="0393"
COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY 4295
The new unit, which utilizes the pernianent light, box sent you `with the old
unit, will support your hospital~ exhibit detailing for the next 6-9 months.
The theme on the center panel, How MER/29 Differs from Other Oholestero'l
Low~ring Agents, was selected because of the real need to stress the fundamental
~,P~i~on why MER/29 is superior. Of the products now on the market, only
-.--~ MER/29 has been clinically proved to lower the all-important tissue cholesterol.
The quotation on the right wing panel hits the "I'm not sure cholesterol is
atherogenic" doctor right between the eyes.
"There is no question that coronary disease is more prevalent in individuals
with an elevated serum cholesterol . . . A serum cholesterol below 180 mg
percent can be regarded as `nonatherogenic,' a level above 250 mg. percent as
constituting high risk."
Silber, E.; Pick, R. and Katz, L. N., Eds.: CIrculation 21: 1193 (June) 1960.
This strong statement, published in a highly respected journal and written by
well-known cardiologists, should go a long way toward convincing the "fenc&
sitters."
We expect to ship these units early in January. The light box provided with the
original unit is to be used with this one too.
Continue holding MER/29 hospital exhibits as often as possible. Report after
report proves they create MER/29 prescriptions in hospitals and drug stores.
[From Sales Talk-News, Tips, Ideas-Mar. 21, 1961]
SIMPLE QUESTION COUNTERS 90 PERCENT OF SIDE EFFECT QUESTIONS
We heard eight words the other day that neatly handle one of your biggest
problems. When a doctor says your drug causes a side effect, the immediate
reply is: "Doctor, what other drug is the patient taking?"
E~ven if you know your drug can cause the side effect mentioned, chances are
equally good the same effect is being caused by a second drug!
You let your drug take the blame when you counter with a defensive answer.
Know how to answer side effects honestly, yes, but get the fcwts first:
Doctor, what other drugs is the patient takin.g? Been doing it for years? Why
didn't you tell us then?
BOWEN QUOTES ALEXANDER POPE TO CLOSE MER/29 DOUBTERS
Here's `one that seems like a red hot idea for MER/29 . . . if it's your style.
It's from Tim Bowen, Charlotte, N.C. Aimed particularly at the "wait and see"
physician, Tim's close goes something like this (we got it third hand):
"Doctor, I can appreciate and admire your caution about any new drug, but
MER/29 has been on the market almost a year now and was studied in thousands
of patients for years before that. Its rate of use indicates that acceptance Is
broadening rapidly. Perhaps these words of Alexander Pope have some bearing
to your consideration of MER/29: `Be not the first by whom the new are tried,
nor yet the last to lay the old aside'."
Lots of power there . . . can your style be bent just a bit to fit?
MER/29 PATIENT BOOKLET COMING . . . URGES PATIENTS TO STAY WITH rr!
"Patients won't continue on therapy" and "It costs too much" are really the
same objection aren't they? To help doctors overcome these objections, you will
soon have quantities of a booklet designed to accompany the first Rx and explain
the rationale of MER/29. You will receive this valuable `aid In April.
NEW LOOK FOR MER/29 STOCK PACKAGES
No doubt you've seen the new blue carton for MER/29 In many of your phar-
macies. Soon all gray stock cartons will be replaced by "Merrell blue." The color
coordinated Merrell "look" will lend prestige to the entire line of Merrell special-
ties on the pharmacist's shelf.
PAGENO="0394"
4296 COMPETITIVE PROBLEMS IN THE DRUG INDUSTRY
Note: MER/29 Complimentary Stock Packages will remain In gray cartons to
carry out the color theme which pervades all MER/29 advertising and promotion.
MER/29 PATIENT TRIAL STUDY PAYING OFF ALREADY
We just had to buy a new file for the Orange Patient Trial cards-your re~
sponse has been terrific. Here's a typical example of how the Study is helping get
new prescribers. Chuck de Garmo, Los Angeles~ writes that one of his "partici-
pants" is so enthusiastic about the program, he is going to increase it to about
25 patients. At the conclusion he plans to write a paper for publication. All but 3
of the patients will be paying for their MER/29. How many of your "on the
fenee" doctors are participating?
0