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GOi1, D~.
AMENDING THE COMMUNICATIONS ACT OF 1934
HEARING
BEFORE THE
SUBCOMMITTEE ON
COMMUNICATIONS AND POWER
OF THE
COMMITTEE ON
INTERSTATE AND FOREIGN COMMERCE
HOUSE OF REPRESENTATIVES
NINETIETH CONGRESS
SECOND SESSION
ON
H.R. 15986
A BILL TO AMEND THE COMMUNICATIONS ~OT OF 1934 BY
EXTENDING THE AUTH5ORIZATION OF APPROPRIATIONS
FOR THE CORPORATION FOR PUBLIC BROADCASTING
MARCH, 27, 1993
Serial No. 9O~29
Printed for the use of the Committee on Interstate and Fereign Commerce
`V 0
U.S. GOVERNMENT PRINTING OFFICE
02-08S WASHINGTON : 1068
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COMMITTEE ON INTERSTATE( AND FOREIGN COMMERCE
SAMUEL N. FRIEDEJ~ Marylan~i
TORBERT H. MACDONALD, Massachusefts
JOHN JARMAN, Oklahoma
JOHN E. MOSS, California
JOHN D. DINGELL, Michigan
PAUL G. ROGERS, Florida
HORACE R. KORNEOAY, North Carolina
LIONEL VAN DEERLIN, California
J, J. PICKLE, Texas
FRED B. ROONEY, Pennsylvania
JOHN M. MURPHY, New York
DAVID E. SATTERFIELD III, Virginia
DANIEL J. RONAN, Illinois
BROCK ADAMS, Washington
RICHARD L. OTTINGIiR, New York
RAY BLANTON, Tennessee
W. S. (BILL) STTJCKEY, Ja., Georgia
PETER N. KYROS, Maine
WILLIAM L. SPRINGER, Illinois
SAMUEL L. DEVINE, Ohlo
ANCHER NELSEN, Minnesota
HASTINGS KEITH, Massachusetts
GLENN CUNNINGHAM, Nebraska
JAMES T. BROYHILL, North Carolina
JAMES HARVEY, Michigan
ALBERT W. WATSoN~ South Carolina
TIM LEE CARTER, Kentucky
G. ROBERT WATKINS, Pennsylvania
DONALD C. BROTZMAN, Colorado
CLARENCE J. BROWN, Ja., Ohio
DAN KUYKENDALL, Tennessee
JOE SKUBITZ, Kansas
WILLIAM J. Dixon
ROBERT F. El TJTURIE
HARLEY 0. STAGGERS, West ~Tirginla, Chairman
W. Ill. WILLIAMSON, Clerk
KENNETIX J. PAINTER, Alsietant Clerk
Pro/essjonaj iS1taff
ANniuiw STEVENSON
JAMES M. MENIIER, Jr.
SUBCOMMITTEE ON COMMUNICATIONS AND Powiiii
TORBERT 11. MACDONALD Massachusetts Chairman
HORACE R. KORNEGAY, North Carolina JAMES P. EROYHILL, North Carolina
LIONEL VAN DEERLIN, California JAMES HARVEY, Michigan
FRED B. ROONEY, Pennsylv~ia DONALD C. BROTZMAN, Colorado
RICHARD L. OTTINGER, New York CLARENCE J. BROWN, JR., Obi~
(II)
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CONTENTS
Page
Text of H.R. 15986 1
Report of-
Bureau of the Budget 1
Federal Communications Commission 2
Health, Education, and Welfare Department 2
Statement of-
Ailes, Stephen, counsel, Corporation for Public Broadcasting 4
Brannan, Gerard M., Director, Office of Tax Analysis, Department
of the Treasury 12
Carey, William D., Assistant Director, Bureau of the Budget 12
Coston, Dean W~., Deputy Under Secretary, Department of Health,
Education, and Welfare 12
Farbstein, Hon. Leonard, a Representative in Congress from the
State of New York 11
Hughes, Joseph D., director, Corporation for Public Broadcasting - 4
Jorgensen, Norman, counsel, National Association of Educational
Broadcasters 32
Kubasik, Ben, executive director, National Citizens Committee for
Public Television 37
Marquis, Chalmers, H., executive director, Educational Television
Stations Division, National Association of Educational Broad-
casters 32
Pace, Hon. Frank, Jr., chairman, board of directors, Corporation for
Public Broadcasting 4
Robertson, James, chairman, executive board, National Association
of Educational Broadcasters 32
Additional materktl submitted for the record by-
Health, Education, and Welfare Department: Statement on pending
educational television facilities requests 28
Interstate and Foreign Commerce Committee: Remarks of Commis-
sioner Robert E. Lee, Federal Communications Commission, at a
conference held at the Continuing Education Center, Notre Dame
University, January 26, 1968 43
National Citizens Committee for Public Television:
Membership list 40
Resolution adopted February 12, 1968 39
National Council of Churches: Resolution adopted by the general
board, meeting at San Diego, February 22, 1968 47
(lU)
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AMENDING THE COMMUNICATIONS ACT OF 1934
WEDNESDAY, MARCH 27, 1968
HousE OP REPRESENTATIVES,
SUBCOMMITTEE O~ COMMUNICATIONS AND POWER,
COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE,
Washington, D.C.
The subcommittee met at 10 a.m., pursuant to notice, in room 2361,
Rayburn House Office Building, Hon. Torbert H. Macdonald (chair-
man of the subcommittee) presiding.
Mr. MACDONALD. The hearing will come to order.
This morning we are holding hearings on H.R. 15986, which would
amend the Public Broadcasting Act of 1967 so as to postpone from
1968 to 1969 the authorization for the appropriation of $9 million to
support the Corporation for Public Broadcasting until it can be
sustained by a permanent plan for financing.
(H.R. 15986 and departmental reports thereon follow:)
[HR. 15986, 90th Cong., second sess.]
A BILL To amend the Communications Act of 1934 by extending the authorization of
appropriations for the Corporation for Public Broadcasting
Be it enacted by the Senate and Honse of Representatives of the United
States of America in Congress assembled, That paragraphs (1) and (2) of sec-
tion 396(k) of the Communications Act of 1934 are each amended by striking
out "1968" and inserting in lieu thereof "1969".
EXECUTIVE OFFICE OF THE PRSISIDRNf,
I3TJREAU OF THE BUDGET,
Washington, D.C., March 27, 1968.
Hon. HARLEX 0. STAGGERS,
Cha/Irman, Committee on Interstate and Foreign Commerce,
House of Representatives,
Washington, D.C.
DEAR MR. CHAIRMAN: This is in response to your request for our views on
HR. 15986, a bill to amend the Communications Act of 1934 by extending the
authorization of appropriations for the Corporation for Public Broadcasting,
introduced March 14, 1968.
H.R. 15986 would change the authorization enacted in the Public Broadcasting
Act of 1967 from fiscal year 1968 to fiscal year 1969. This is necessary because
the Corporation is only now being organized and getting underway.
The Bureau of the Budget recommends favorable consideration of H.R. 15986
and its enactment would be in accord with the program of the President.
Sincerely yours,
WILFRED H. ROMMEL,
Assistant Director for Legi~slative Reference.
(1)
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2
DEPARTMENT OF HEALTH, EDUCATION, AND WzLFARE,
Washington, D.C., March 21, 1968.
Hon. HARLEY 0. STAGGERS,
Chairman, Committee on Interstate and Foreign Commerce,
Honse 0/' Representatives,
Washington, D.C.
DEAR MR. CHAIRMAN: ThiS letter is in response to your request of March 15,
1968, for a report on H.R. 15986, a bill to amend the Communications Act of
1934 by extending the authorization of appropriations for the Corporation for
Public Broadcasting.
This bill embodies the legislative proposal contained in a draft bill submitted
by this Department to the Congress on March 11, 1968. For your convenience a
copy of the letter to the Speaker of the House briefly explaining the proposal is
enclosed.
We urge early enactment of this proposed legislation.
The Bpreau of the Budget advises that enactment of this proposed legislation
would be in accord with the program of the President.
Sincerely,
WILBUR J. CoHEN,
Acting ~ecretctrV.
DEPARTMENT OF HEALTH, EDUCATION, AND WELFARE,
Washington, D.C., March 11, 1968.
lion. JOHN W. MCCORMACK,
kS~peaker of the Honse of Representatives,
Washington, D.C.
DEAR Mu. SPEAI~EE: Enclosed is a draft of a bill to amend the Communications
Act of 1934 by extending the authorization of appropriations for the Corporation
for Public Broadcasting.
In view of the delay in the initiation of the Corporation's activities, it is
unlikely that it would need or be able to use any appropriated funds this year.
We anticipate, however, that it will begin to need and be able to use such funds
in fiscal year 1969.
The enclosed draft bill would take cognizance of this situation by substituting
for the present authorization of $9,000,000 for fiscal year 1968 an authorization
of a like amount of appropriations for fiscal year 1969. As the President indi-
cated in his Message on education, we will be working with the Secretary of
the Treasury, the Director of the Bureau of the Budget and the Board of Direc-
tors of the Corporation for Public Broadcasting, as well as appropriate Congres-
sional committees, to formulate a long-range financing plan.
We should appreciate it if you would refer the enclosed draft bill to the
appropriate committee for consideration.
We are advised by the Bureau of the Budget that enactment of this bill would
be in accord with the program of the President.
Sincerely,
WILBUR 1. COHEN,
Acting f~ecretary.
FEDERAL CoMMuNIcATIONs COMMIssIoN,
Washington, D.C., March22, 1968.
Mon. HARLEY 0. STAGGERS,
Chairman, Committee on Interstate and Foreign Commerce,
house of Representatives,
Washington, D.C.
DEAR Mp~. CHAIRMAN: This is in reply to your letter of March 15, 1968 request-
ing the Commission's comments on HR. 15986, a bill to amend the Communica~
tions Act of 1934 by extending the authorization of appropriations for the
Corporation for Public Broadcasting.
When your Committee was considering 5. 1160, which became the Public
Broadcasting Act of 1967, the Commission supported the creation of the Corpora-
tion for Public Broadcasting and the provisions of the bill relating to it.
HR. 15986 substitutes for the present authorization of $9,000,000 for expenses
of the Corporation for fiscal year 1968 an authorization of a like amount of ap~
propriations for fiscal year 1969. It also substitutes for the fiscal 1968 restriction
to $250,000 of appropriated funds for payments under any grant or contract
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made by the Corporation for any one project or to any one st~ition a like restric-
tion for fiscal 19G9.
We understand that these amendments are technical in nattire necessitated
by the delay in the nominations of the directors of the Oorporation and the
consequent delay in its organization,
The C~mmission therefore has no objection to enactment of HJL 15~86.
Sincerely yours,
R0SEL 11. Hynu, Chairman.
Mr. MACDONALD. In his education message to the Congress dated
February 5, 1968, President Johnson stated:
I am asking the Secretary of Health, Education, and Welfare, and the Secre-
tary of the Treasury, the Director of the Bureau of the Budget, all of whom
have been studying this problem since the law was enacted, to work with the
Board of Directors of the Corporation for Public Broadcasting and the ap-
propriate committees of the Congress to formulate a long-range financing plan
that will promote and protect this vital new force in American life,
Because of the importance of the long-range plan of financing, and
the Interstate and Foreign Commerce Committee's involvement in
the Public Broadcasting Act of 1967, we would expect to receive as~
surance, which I am sure we will get today, from the representatives of
the Departments of Health, Education, and Welfare, and the Treas-
ury, and the Bureau of the Budget that the House Committee on In-
terstate and Foreign Commerce is an "appropriate committee of the
Congress" within the meaning of the President's message.
We would also like some indication from those representatives on
how they intend to work with this committee in formulating a long-
range financing plan for the corporation.
Unfortunately, the Chairman of the Board of Direetors of the Cor-
poration, the Honorable Frank Pace, Jr., is hospitalized and cannot
appear before the subcommittee today. However, the subcommittee is
fortunate in having in his place the Honorable Joseph D. Hughes,
of Pittsburgh, Pa., who is a niember of the Board of Directors. He is
a governor and vice president of T. Mellon & Sons, and is also co-
chairman of the Pennsylvania Committee for Public TV.
If Mr. Hughes will come forward, I understand he is accompanied
by a gentleman who is well known to us, and who is a great friend of
our very distinguished chairman of the full committee.
We welcome you both. I am sure Chairman Staggers would like to
say a few words in welcoming you both.
Mr. STAGGERS. Thank you very kindly, Mr. Macdonald.
I would like to welcome Mr. Hughes and Mr. Stephen Ailes to the
committee. As Chairman Macdonald has said, Mr. Hughes is a re-
nowned banker from Pittsburgh, witMt name we have known for many
years to be associated with money, the Mellon interests.
I would like to welcome Stephen Ailes, who is one of our distin-
guished West Virginians. He is the grandson of one of the great and
distinguished Governors of our State. He is also former Secretary
of the Army of the United States.
We are happy to have both of you. We are especially happy to wel-
come Mr. Ailes because I have known him, his family, and all of his
relatives, who live in my district, close by my hometown at Keyser.
They live in Romney. Steve now is a member of the law firm of Step-
toe & Johnson.
We do welcome both of you to be witnesses on what I consider to
be an important subject that affects all America.
Thank you, Mr. Chairman.
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STATEMEI~TT' OP HON. PRANK PACE, JR., CHAIRMAN, BOARD OP
DIRECTORS, CORPORATION FOR PUBLIC BROADCASTING, PRE-
SENTED BY J~OSEPH D. HUGHES, MEMBER, BOARD OP DIRECTORS;
ACCOMPANIED BY STEPHEN AILES, COUNSEL
Mr. HUGHES. Mr. Chairman and members, we regret that Mr. Pace
could not be here to present this statement to you this morning. He
underwent major surgery last Thursday for kidney stones, from which
he is recovering quite nicely. It appears, however, that a period of
convalescence of several weeks will occur before he is back in harness
~nd able fully to resume a role in the Corporation for Public Broad-
casting.
The statement which I will present in his behalf was worked out with
Mr. Pace by telephone, and is his `statement. It i's as follows:
Mr. Chairman and members of the subcommittee, it Is a great pleasure for me
to have `this opportunity to present to you my views' on the proposed bill author-
izing approprIation of funds for the Corporation for Public Broadcasting for the
fiscal year ending June 30, 1969.
Before turning to the bill itself, I want to pay tribute to the significant role that
members of your subcommittee played in the legislative process which resulted in
the Public Broadcasting Act of 1967 `and thus in the creation of the Corporation
for Public Broadcasting.
I am very pleased to report that the necess'ary incorporation papers will be
filed today and the Corporation formally established `a's a nonprofit corporation in
the District of Columbia. I. look forward in the next weeks to the first formal
meeting of the Board of Directors, of which I have the honor to be Chairman.
My fellow Board members are `distinguished Americans, some with backgrounds
in `television and radio, and others with broad experience in other aspects of
government, education, business, and cultural affairs. As I do, `they come to this
new `and exciting venture with a deep sense `of purpose and with an openminded-
ness `as th how we should function to carry `out the broad intent of the legislation.
It was the `desire of both `the President and the Congress that this corporation
be independent in practice as well as in theory. In my judgment, there is no better
gua'ra'n'tee of this than the men-and the lady-wtho were chosen to be the inco'r-
porato'rs and first Boa'rd of Directors. They are people `of stature and abiii'ty who
h'ave already made great contribution's to AmericAn life. It is clear that they take
this new responsibility most seriously and, working closely with `the Co'ngress,
will strive to see `to `it `that the Corporation achieves the great goals set by the
legislation.
The opportunities and responsibilities facing th'i's new instrumentality are
enormous. We are all `aware `that television is an immensely powerful technology-
new in any relative sense `and growing steadily' more influential. We all seek `to
bring `this technology into the full `service of `man and to do `so within the frame-
work `of our `creative free society. At the same time, we are aware that the older
institution of `radio remains a vital `and progressive force in American life,
des'e'rving of `the attention of `the Gorporation for public Broadcasting.
Since the Board has not formally met, I can'not s'peak for the directors as' a
body. Bu't in the weeks since the President's nomination, I have talked with
many `o'f its members and with many other people who have assessed the `nature
and phrpose, `as well as the experience of television to date. I have sought their
advice on what we should do and how we sb~uld go `about doing it.
My own view of the immediate future is clear. While I do not want to dis-
appoint any of the short-range hopes held by many for this Corporation, it would
be equally dangerous to encourage false hopes that dramatic new departures in
broadcasting are going to be achieved overnight.
We shall move carefully-some may say cautiously, but nevertheless, our man-
date from the Congress requires us to begin the `first steps of the journey.
For example, it is clear that one of our main long-term functions will be to
strengthen the programming available to public television. It is also clear that
this is to be done mainly by strengthening local stations, providing them with
more choice in what they present, while at the same time helping them to main-
tain their independence. We hope to learn much from what others have done in
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this field, but we shall undertake our own analyses and arrive at our own
conclusions as we move toward our first programming efforts.
At the start, we shall deal With the basic matters of organization of the
Corporation, and begin by laying a pattern for our first year's operations with
modest objectives that can reasonably be met.
Of first priority will be recruiting a staff of the highest quality and experience.
In this process, the enactment of this legislation by the Congress would be a
vote of confidence in the Corporation and would increase the Corporation's ability
to obtain the kind of men we will need on a long-term basis. It would undoubtedly
also assist our efforts to obtain financial support from the private sector.
Therefore, I urge that your committee approve the pending bill. I can assure
you that we will spend carefully and will not build up a staff out of proportion
to our needs. As I have said, as the hearings emphasized, and as the quality of
men on this Board guarantees, the Corporation will be independent. By the same
token, however, we look forward to working closely with the Congress and with
your committee and your subcommittee.
I hope and expect that the way we organize and operate this Corporation in
its initial stages will give you confidence in what we will do in the future. 1~egard-
less of how the long-term financing is worked out, I have no doubt that the Cor-
poration must continue by its activities and by its successful operation to per-
suade the Congress that this unique new instrument is serving the great purposes
of the Public Broadcasting Act of 1967.
Mr. Chairman, I very much regret not being personally present today to give
you my views on the pending bill. I urge its approval so that we may go forward
with the beginnings of this worthwhile venture.
This Corporation, properly operated, can give real meaning and substance to
the American dream; improperly done, it is without value. I commit to you for
this effort the very best that I and my distinguished colleagues can give.
Mr. MACDONALD. Thank you very much, Mr. Hughes.
Do you have comments of your own that you would like to put
forth at this time?
Mr. HUGHES. One very important comment, Mr. Chairman, which is
timely.
As of thig moment, I `believe, the Corporation is now in being. The
papers were filed this morning and we are informed that the `charter
has just been granted. So as of `this very moment, in no more appro-
priate a place to make the announcement, than here, we are now a
body corporate `and legally in existence.
Mr. MACDONALD. I have just one question. I am not quite sure why
the Board hasn't met up until this time. Would you give us some
information about that?
Mr. HUGHES. Yes. I would say, Mr. Chairman, that we had an in-
formal meeting following the hearings before the Senate Committee on
Confirmation. At that time, one step was taken. Dr. Killian was desig-
nated as Acting Vice Chairman, pending formal incorporation.
We did have discussions, informally, again as to future meetings, a
possible course `of `action, staffing. So we have had the single meeting
hoping that the Chairman would be back on his feet. Regrettably, his
condition turned the other way and surgery followed.
Mr. MACDONALD. Thank you, sir.
Mr. Kornegay?
Mr. KORNEGAI'-. Thank you, Mr. Chairman.
Mr. Hughes, it is nice to see you here today.
So that I would know and perhaps the House would know when
we get thi's bill over on the floor, a little bit about what has transpired
between the time the law was enacted in November of last year and
the present time, I am sure i~omebody will ask the question, will you
fill us in and tell us what has been done in addition to your state-
92-085-68-2
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ment that the corporate charter was issued today? How has your
organization gotten along and what do you plan for the next year?
Mr. HUGHES. Mr. Kornegay, of course, most of that time was taken
up in the selection and nomination of the one lady and 14 men who
constitute the Board of Directors-designate of the Corporation, and
also in the naming of the Chairman who, under the bill, is to be
named by the President for the first year. The President nominated
Mr. Pace for this. He assumed that role. He immediately began a
series of consultations with other people actively engaged not only
in public television, but commercial television, meeting with them, and
discussing his concept of the future of this Corporation, how it should
be activated, possible staffing, possible location, building availability,
and those things which normally enter into the formation of a business
enterprise. Public television is business, albeit a modest one compared
to commercial television.
I think at the present time, Mr. Kornegay, we have 149 educational
stations in the country. As of last week, that number was 147. Two
stations came onstream in Vermont. As I recall the figures, their operat-
ing budgets approximate $70 million each year.
I can speak with greater familiarity with our own station in Pitts-
burgh, Station WQED, which was the first community educational
station formed in the country. The first station came on the air at
Houston. WQED in Pittsburgh was the first community station.
We operate under a budget of approximately $1.5 million per year.
We have broad-based public support, a house-to-house canvass which
yields almost $400,000 on a yearly basis for the budget of this station.
It is one of the best supported public enterprises we have in western
Pennsylvania.
Like all stations, although it is considered one of the big 8, WQED
needs to expand its programing activities. It does `have color com-
patibility, which not all stations do. It is in the process of erecting a
new building headquarters with large studies at a cost of $2 million,
which has been provided from the private sector, and it is moving.
In Pennsylvania, we have nine stations, seven operating channels
with nine channels, Pittsburgh and Philadelphia having two channels
each. We badly needed interconnection in Pennsylvania. It is the
Eastern blackout. We cannot today interconnect the nine stations in
the Commonwealth of Pennsylvania for a single live broadcast with-
out special arrangements. It costs $14,001) a month to bring one 2-hour
program into Pittsburgh each Sunday evening.
I am glad to say that the Governor of the Commonwealth has recom-
mended to the general assembly in his current budget that $1,300,000
be appropriated for this purpose, of which $1 million will be an annual
charge on a leasing basis for the facilities, and $300,000 for the opera-
tion of `the switching circuit.
Mr. KORNEGAY. You are talking about Pennsylvania'?
Mr. HUGHES. Pennsylvania; just the nine stations.
Mr. KORNEGAY. Let's move from there into the national scene under
the Public Broadcasting Act of 1967. How much money has been appro-
priated by the Appropriations Committee for the fiscal year 1968?
Mr. HUGHES. None, Mr. Kornegay.
Mr. KORNEGAY. You expect, then, to get no money from the Federal
Government in 1968?
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Mr. HUGHES. That is correct.
Mr. K0RNEGAY. The purpose of this bill, H.IR. 15986, is to authorize
$9 million, exactly the same figure that was actually authorized in the
original bill for 1968?
Mr. HUGHES. That is correct.
Mr. KORNEGAY. But for which no money was `actually `appropriated.
Mr. HUGHES. That is correct. It moves the authorization from fiscal
1968 to fiscal 1969.
Mr. KORNEGAY. I know you probably haven't gotten far enough in
your corporate organization and in your planning to determine ap-
proximately how much you are going to need. Of course, that is cer-
tainly more properly a question for `the Appropriations Committee
than for `this committee.
Do you feel that an authorization of $9 million would be sufficient
insofar `as the Federal Government's participation is concerned?
Mr. HUGHES. I do, Mr. K'ornegay. In addition, we have private con-
tributions which have `been announced of over $2 million for the Cor-
poration, $2,125,000 as I recall the figure.
Mr. KORNEGAY. Are `those contributions contingent upon the Federal
Government's coming through again in 1969 or coming through in
1969 with an appropriation?
Mr. HUGHES. I t'hink no. They are outright grants.
Mr. KORNEGAY. There are no strings attached?
Mr. HUGHES. That is correct.
Mr. KORNEGAY. Would it be helpful to the Corporation in sol'ic'iting
contributions to have this authority from the Federal Government for
the coming year?
Mr. HUGHES. I think it is indispensable. It is necessary that we have
it.
Mr. KORNEGAY. is `there certain money available which could be made
available `in `the event that the Federal Government `authorize's and ap-
propriates money to assist in the operation of the Co'rporation in 1969?
Mr. HUGHES. Yes. I think the commitments which have been an-
nounced, the $2,125,000, could be made available immediately. They
have been held up pending `the organization of the Corporation.
Mr. KORNEGAY. Maybe my question was not too well phrased. Would
it help you `in raising money if the Government participates? Is there
money available on a matching basis?
Mr. HUGHES. It cert'ainly will, indeed.
Mr. KORNEGAY. I think that is all I have. Thank you very much.
Mr. MACDONALD. Mr. Brotzman?
Mr. BROTZMAN. Thank you, Mr. Chairman.
I would understand th'at by virtue of `the questions, yo~i w'ant to
just move the `authorization from fiscal year 1968 `to fiscal year 1969.
This presentation, I understand, has already been made to the Senate.
Is th'at correct?
Mr. HUGHES. The Senate has passed the authorization, I believe, Mr.
Brc~tzman.
Mr. BROTZMAN. I note a report here, but it is your recollection that
they have already passed this particular measure on the Senate side.
Mr. HUGHES Yes.
Mr. BROTZMAN. To follow up with just one or two questions .asked
before, do you know how the Broadcasting Corporation, the Public
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Broadcasting Corporation, is going to address itself to the question of
long-range financrng~ Are you going to have a subcommittee working
on this problem?
Is the entire Corporation going to be doing it? When are you going
to get started?
These are the kinds of questions I have in mind.
Mr. }liTGHE5. And very valid questions. Mr. Brotzman.
I would assume that a subcommittee of the Board, a finance com-
mittee, will be constituted, as is normal corporate procedure, and that
will concentrate on the financing side. It is my understanding that we
have other witnesses here today who will speak more specifically on
method of financing, both from the Treasury, HEW, and the Bureau
of the Budget. But it is undoubtedly the case that we will have con-
stituted a finance committee from the Board.
Mr. BROTZMAN. And the rest of it, I would hope; is going to be
constituted in the very near future; is that correct?
Mr. HUGHES. We are waiting for today, Mr. Brotzman. Regrettably,
for Mr. Pace's illness, which has set us back, but Dr. Killian has been
named vice chairman on an ad hoc basis and will be able to function
legally in the absence of the chairman from this morning forward.
Mr. BROTZMA1N~ Thank you very much.
I have no further questions.
Mr. MACDONALD. Mr. Springer.
Mr. SPRINGE~. Mr. Hughes, have you been filled in by the national
education group on what took place in the passage of this bill?
Mr. HUGHES. I know the legislative history, Mr. Springer. I have
not been filled in by that organization, as such.
Mr. SPRINGER. In other words, you are acquainted with the back-
ground of this?
Mr. HUGHES. Yes.
Mr. SPRINGER. May I say to you that if everything is run as WQED
is in Pittsburgh, we would have no trouble with anybody. We are
hoping that we won't have any difficulty under any circumstances.
But I think we ought to be clear on what was sort of intended, I
think, when we got this thing together.
First of all, as you know, the Public Broadcasting Act of 1967 pro-
vided for three titles. Title I provided for money from the Department
of Health, Education, and Welfare to do something. Title III provided
for HEW to do something else. Title II did not provide for HEW
to do anything. You understand that. You are independent.
Mr. HUGHES. That is correct.
Mr. SPRINGER. You are not dependent upon anybody except an
appropriation from this body.
Mr. HUGHES. Correct, sir.
Mr. SPRINGER. I `think the President did an excellent job, and I have
so told him, on the appointment of the Board. We have come up with
a high-class Board. That is my opinion as of this date in 1968. I think
you have about as good a Board as he could have drawn from one end
of this country to the ~ther.
Mr. HUGHES. Thank you.
Mr. SPRINGER. There:for~, being independent, your job, do you
understand, is to produce the best programing that you know how
within your capabilities?
PAGENO="0013"
0
Mr. HUGIIES. I do understand that.
Mr. SPRINGER. I just want to be sure we have no misunderstanding
about `that.
The first thing you are doing to do is to recruit staff. How is this
going to be done? I am not asking you who you are going to select,
but `how `do you propose to go a'bo~ft this?
Mr. H1JGHES. There has `been a suggestion, Mr. Springer, `by Mr. Pace
that a committee of the Board would he a screening committee to
interview candidates, determine their qualifications, and then to have it
beco'me a `matter of action by the full Board.
Mr. `SPRINGER. I am `glad to hear that. I hope you will have no pre-
conceived notions. I have no idea at this time of `trying to' impose the
will of this committee. I hope you get as high-class a staff as you have
a Board. Then you will satisfy me.
This Congress, may I say, and I am offering this not as extra advice
because I think I know what the will of this committee is, hopes you
get someone who can do a really good job, `because `the Congress is
going to be watching this thing very carefully. This is going to be the
most sensitive thing that I `think this committee has created in all the
time I have been here. If there is any more sensitive group than this,
I don't know what it is. This was certainly the most controversial.
I would hope that the staff would be the very best that could be
obtained. If this `screening `committee goes at it, you surely ough't to
come up with something that is really good.
May I co'me t'o the second matter. That is how do' you propose to go
about getting financial support from `the private sector? You already
have `approxi.mately $2 million which yo'u have described.
Mr. HUGHES. I think that is a matter, Mr. Springer, that will be
determined by the Board. I can only carry forward the local efforts
of the individual stations in reflecting what has been done.
In Pittsburgh, again referring to the station with which I am most
familiar, we have a public, annual campaign which generates $400,000
for operations. I am sure that, extrapolated to a national basis in
support of the Corporation, it will be possible to' obtain annual support.
I do not think it is possible to expect to have the future budgetary
requirements of the Corporation underwritten in large chunks from
limited sources. I frankly `think that would `be a mistake. This Cor-
poration should be broadbased. There should be support from the
public. It is public television. That should be in addition to the appro-
priated moneys from the Congress.
Mr. SPRINGER. At one time when Dr. Killian was before this com-
mittee, and I believe one of the Board members was here, they were
talking abou't moneys from foundations. What is your philosophy
on this?
Mr. HUGHES. I can only speak personally there, Mr. Springer. As a
foundation executive, I am the head of the Mellon Foundation, and
quite honestly I `have been more accustomed in the field of public tele-
vision to be on the giving end than the requesting end.
We have contributed several millions of dollars for public tele-
vision. We have a deep conviction and dedication to this effort. So in
that sense, I speak professionally and say that we have indicated a
position and have `backed that up to the extent of several ~millions
of dollars.
PAGENO="0014"
10
Mr. SPRINGER. Your effort so far as I know has been good. I would
hope that if you do get sizable amounts from Mellon, from Ford,
from the Carnegie Foundation, that those would come with no strings
attached except your best judgment on how this money ought to be
spent. Is that about the philosophy you have?
Mr. HUGHES. I certainly do. I think it would be appropriate for a
gift to be made for programing, let us say, but certainly not with
any strings that would in any way inhibit the Corporation or its
actions.
Mr. SPRINGER. I think that is a good policy to start out with. That
certainly meets with my approval.
Mr. HUGHES. I could not agree more.
Mr. SPRINGER. I hope you will impress on your board of directors'
friends that this Congress will be appropriating after this year. You
will be back next year. We will be here to ask you what you have done
and to give an account of your stewardship. For a few years, I think
the Congress will want to know pretty intimately what is being done.
I can say that generally the Board has received good approval for
the type of men you have. So far as I am concerned, I want to wish
you every success.
Mr. HUGHES. Thank you.
Mr. SPRINGER. Thank you, Mr. Chairman.
Mr. MACDONALD. Mr. Harvey?
Mr. HARVEY. I apologize for coming in late, Mr. Hughes. I just
want to inform you that I intend to vote against the particular bill.
I don't want any reflection either on Mr. Pace or the other appointees,
because I think the President did a very outstanding job in making his
appointments.
On the contrary, I intend to oppose the bill for the same reason
that I opposed it originally; that is, I think we are putting the cart
before the horse. I think we ought to have the proper financing for
public broadcasting before we get into the venture at all. I think that
at this time in our history it is way down the line as far as priorities
are concerned, as far as what else we are trying to do in America
today. It doesn't reflect anything at all, however, either on Mr. Pace
or the other appointees.
As I say, I think they are outstanding. I think the purposes that are
attempted to be accomplished are good, as well.
Thaiik you.
Mr. MACDONALD. Mr. Hughes, since there has been discussion of the
appointees, I think it speaks very well. Since neither Mr. Springer,
myself, or Mr. Staggers knew who the appointees were, it might be
appropriate to spell out in the record who the `appointees are.
Mr. HUGHES. Frank Pace, Jr., has been named Chairman for the
first year. Joseph A. Bierne of Washington, D.C., p~sident of the
United Electrical and Oommunh~atio'ns Workers of America; Robert
S. Benjamin of New York, a New York attorney and ~hairman of
the board of United Artists Corp.; Roscoe C. Carroll of Los Angeles,
an attorney and general counsel of the Golden State Life Insurance
Co.; Michael A. Gammino of Providence, president of the Columbus
National Bank of Rhode Island and also chairman of the Metropoli-
tan Opera Festival Foundation of Newport; Mrs. Hobby, of Texas,
who is president and editor of the Houston Post, and along with Dr.
PAGENO="0015"
11
Killian served as a member of the Carnegie Commission; Sol Hause,
of Seattle, chairman of the board of KRIRO, a commercial station;
Mr. Hughes of Pittsburgh; Erich Leinsdorf of Boston, the music di-
rector of the Boston Symphony; John D. Rockefeller III, chairman
of the board of trustees of the Rockefeller Foundation; Carl Sanders
of Atlanta,, attorney and former Governor of the State of Georgia;
Frank E. Schoolie of Champaign, Ill., director of university broad-
casting at the University of Illinois; Jack Valenti of Washington,
D.C., president of the Motion Picture Association of America~; Mil-
ton S. Eisenhower of Baltimore, president emeritus, Johns Hopkins
University; James R. Killian, Jr., of Cambridge, Mass., chairman Of
the corporation, Massachusetts Institute of Technology.
Mr. MACDONALD. Thank you very much, Mr. Hughes. I would like to
say in passing that the Board of Directors has pretty good access to
foundation money, I would think, and I hope the Board exercises its
contacts with those groups.
Mr. Brown?
Mr. BROWN. I have no questions, Mr. Chairman.
Mr. MACDONALD, Mr. Broyhill?
Mr. BROYHILL. No questions, Mr. Chairman.
Mr. MACDONALD. Thank you both very much.
Mr. H1JGHES. Thank you, Mr. Chairman and members of the
committee.
Mr. MACDONALD. We shall hear next from our colleague, the Honor-
able Leonard Farbstein.
STAT~EMENT OP HON. LEONARD FARBSTEIN, A REPRESENTATIVE
IN CONGRESS PROM THE STATE OF NEW YORK
Mr. FARBSTEIN. Mr. Chairman, this subcommittee has under con-
sideration today legislation (H.R. 15986) authorizing $9 million in
program funds for fiscal 1969 for the Corporation for Public Broad-
casting.
What this bill does is delay for 1 year the initial Government
financing of educational broadcasting authorized under the Public
Broadcasting Act of 1967. Like the 1967 act, it contains no provision
for the long-term financing of educational stations.
H.R. 15986 is needed. It is essential that the Government provide
short-term funds for educational programing. But left unresolved, is
the more fundamental and controversial question of permanent long-
term financing free from any one influence, either public or private.
The question is who should contribute to the long-term financing of
public broadcasting. The answer will spell out the scope and inde-
pendence of educational television and radio.
Mr. Chairman, I submit the commercial broadcasters in this country
have an obligation to provide substantial financing for nonprofit edu-
cational stations. On February 8, 1968, I introduced a resolution (H.J.
Res. 1079) directing the Federal Communications Commission to
study the means and the extent to which commercial broadcasters can
be required to provide such fundamental support. The resolution
would have further put the Congress on record clearly supporting the
view that commercial television and radio broadcasters should con-
tribute substantially to the long-range financing of educational
television and radio.
PAGENO="0016"
12
Mr. Chairman, this resolution is primarily a statement of policy.
I believe the Congress should go on record favoring such financial
support by commercial broadcasters for this public effort.
President Johnson, in hi~ February message on education, stated
that he was asking administration officials to work with the Board
of Directors of the Corporation for Public Broadcasting in formulat-
ing a long-term financing plan. The President did not spell out the
range of this work. I can only assume that the possibility of com-
mercial broadcasters contributing will be considered. Communications
from the Federal Communication Commission's Chairman, Rosel
Hyde, indicate that in view of the President's announcement, the
Federal Communication Commission does not deem it appropriate
to take a position, nor to make a study of this issue.
Mr. Chairman, I support H.R. 15986 because it provides short-term
financing for educational television and radio. However, I urge the
members of this subcommittee to support the content of my resolution
and ask that you express this support to the administration so that
we may be assured that they will consider commercial broadcasters
as a source of permanent financing for public education broadcasting.
Mr. MACDONALD. Thank you for your brief statement, Mr. Farbstein.
The next witness is Mr. William Carey, Assistant Director of the
Bureau of the Budget, with two associates.
STATELMENT' OP WILLIAM D. cAREY, ASSISTANT DIRECTOR, BU-
BEAU OP THE BUDGET; ACCOMPANiED BY DEAN W. COSTON,
DEPUTY UNDER SECRETARY, DEPARTMENT OP HEALTH, EDUCA-
TION, AND WELFARE; AND GERARD M. BRANNAN, DIRECTOR,
OPPICE OP TAX ANALYSIS, DEPARTMENT OP TEE TREASURY
Mr. CAREY. I have Mr. Dean Coston, the Deputy Under Secretary
of the Department of Health, Education, and Welfare; and Mr.
Brennan, representing Assistant Secretary of the Treasury Surrey.
It is our understanding that the Subcommittee on Communications
is interested in the status of planning for permanent financing of
of the Public Broadcasting Corporation authorized by Public
Law 90-129.
I would like first to describe `the administration's position on the
interim financing bill now before you.
The purpose of H.R. 15986 is `to authorize appropriations in 1969
instead of 1968 for startup activities of the Corporati~n for Public
Broadcasting. Fiscal year 1968 is fast drawing to a close. The mem-
bers of the Corporation have just been confirmed by the U.S. Senate,
and incorporation is now arranged under the laws of the District of
Columbia.
T'he.Corporation will not be in a position to function fully until
the fiscal year which begins next July 1. There was a general under-
standing when Public Law 90-129 was under review by the Congress
that the appropriation authorization in the bill was an interim measure
only, `and that the Corporation should begin to operate before long-
term financing was authorized.
,The present law did not anticipate the unavoidable delays asso-
~iated with enacting le~islation `and starting any such new enterprise.
For these reasons, the administration recommends enactment of H.R.
PAGENO="0017"
13
15986 which will authorize appropriations to be made in fiscal year
1969.
Let me turn, now to the question of permanent financing for public
broadcasting. The working out of a long-term financing plan for the
Corporation requires the most thOrough consideration. This is why
the President has requested the Secretary of HEW, the Secretary of
the Treasury and the Director Of the Bureau of the Thidget to wori~
with the Board of Directors of the Corporation for Public Broadcast-
ing and the appropriate committees of the Congress to formulate a
long-range financing plan that will promote and protect this important
new institution. As the President stated on signing the Public Broad-
casting Act of 1967:
The Corporation will be carefully guarded from Government or from party
controL It will be free, and it will be independent-and it will belong to all the
people.
Television `is still a young invention. But we have learned already that it has
immense-even revolutionary-power to chan'ge, to change our lives.
In brief, we are asked to devise some means of providing funds for
the Corporation that will, with the agreement of the Congre~s, mini-
mize those aspects of the usual Federal budgeting and appropriations
cycle which might restrict the free production of programs for this
public media.
On the other hand, such a plan must also include some means for
a public accounting at reasonable intervals, for use of public funds,
and for decisions to, be made as to the appropriate level of public
interest for the ensuing period.
Another challenge is to provide sufficient sources of revenue to get
the j~b done. Estimating the needed range of revenues requires the
making of assumptions as to the quality and cost of producing pro-
gram materials, the number of program "options" which are to be
available, the number and capability of stations, the costs and extent
of use of interconnection, and the amount of research, training, and
other act jvities to be carried out. Given the rapidly changing technolo-
gy, economics, population trends, et cetera, estimating for several
years hence is extremely hazardous.
At the moment, it appears there are three principal techniques for
providing Federal funds for public broadcasting. Each has its ad-
vantages and disadvantages and we in the executive branch have not
yet formed a preference for any one or a combination of them.
These are: (1) a tax on television and radio sets manufactured; (2)
a tax on gross revenues of commercial broadcaster's; and (3) some spe-
cial kind of "insulation" for general Federal revenues. The follow-
ing paragraphs explore these alternatives.
NEW TAX ON TELEVISION AND RADIO SETS MANUFACTTJRED
This is essentially the Carnegie Commission proposal. The argu-
ment would be that purchasers of TV sets and radios will be the direct
beneficiaries of public broadcasting. The tax would be collected from
the manufacturer and hence relatively easy to administer.
On the other hand, it is possible that the level of expenditures for
TV sets, currently about $2 billion annually, may level o1~1 after the
current conversion to color sets is complete. Thus, the tax revenues
~2-O85-68-3
PAGENO="0018"
14
would not keep up with the need unless there were periodic increases
in the tax rates.
It can also be argued that people will not benefit from public broad
casting in proportion to the amount they spend on TV sets And fin
ally, such a tax would be regressive because low income people spend
a higher proportion of their income on tele\ ision sets than high income
people and would, therefore, pay a higher proportionate tax.
A NEW TAX ON THE GROSS REVENUES OF COMMERCIAL BROADCASTERS
The rationale for a tax on gross revenues of commercial broadcasters
would be that the frequency spectrum is a public resource to begin
with, and that a portion of the economic returns from its commercial
use can appropriately be dedicated to sharing the costs of public
broadcasting It is, of course, a~ st'~tutory requirement under the Fed
eral Communications Act that applications meet the test of public in
terest, convenience, and necessity. A gross revenue tax would be an
extension of that well-established principle.
Gross revenues of radio and television broadcasters currently total
about $3 billion and have been growing nearly 10 percent annually.
A tax on gross revenues would change over time roughly in proportion
to changes iii programing costs for the broadcasters Thus, the rove
nue would grow and maintain a reasonable relationship to the finan
cml needs of public broadcasting.
On the other hand, it is possible that a large share of such a tax
would be passed on to consumers through increa~es in the retail price
of products advertised on the broadcast media The portion of the tax
passed on would be highly regressive, since the products accounting
for the largest share of broadcast rewnues-automobiles, beer, cos-
metics, nor~prescriptiofl drugs, soap, and tobacco-account for a much
larger proportion of expenditures by low-income and middle-income
families than by high-income families.
USE OF GENERAL REVENUES
General ta.~ reve~iues might legitimately be called on to finance pub-
lic broadcasting on the grounds that there is a general benefit to the
public from the activities of the Corporation. This approach, sup-
ported by classic public finance doctrine, would not exhibit the regres-
sive tax tendency of the foregoing approaches.
On the other hand, some people would reject. this approach on the
grounds that general fund financing entails strict budgetary contro~1s
Nevertheless, it is possible that the Executive and the Congress could
work out some satisfactory arrangement that would permit review
periodically but not annually.
For example-
Provide for paying of general fund revenues into' a trust fund
according to a statutory formula-perhaps related to the total
number of public television and radio stations-and authorize
appropriations for a 3-year period to be made all at one time.
Provide that all payments into a trust fund established by law
would be paid automatically to the Corporation unless the Con-
gress took negative action to prevent such payment.
PAGENO="0019"
Provide an automatic Federal payment to the Corporation in
an amount equal to donations received by local stations, perhaps
distributed in part on a matching basis and in purt on an equal-
izing basis. This alternative would provide an incentive for in-
creasing the share of non-Federal funds available for public
broadcasting, thus making the Federal contribution more ethcient.
Under each of these arrangements for using general revenues, the
executive branch and the Congress would evaluate the requirements of
the Corporation and assess the degree of Federal interest each 3
or 5 years.
I should also like to note other activities within the Government that
may have a bearing on any public broadcasting financing plan.
As you know, several months ago the Ford Foundation proposed a
system of domestic communication satellites that would markedly alter
the economics of commercial broadcasting. Under that proposal, some
amount of revenues would be made available to improve the pro-
graming of public broadcasting. This proposal is currently under con-
sideration by the FCC, which has not, at this date, reached any con-
clusions. The Senate Commerce Committee has also held hearings on
this proposal.
In addition, last August 14, the President announced a Task Forç~e
on Communication Policy under the chairmanship of Under Secre-
tary Eugene Rostow, which is examining a number of major ques-
tions in the broad field of telecommunications, including a review of
use of domestic satellites. This task force is scheduled to report late
in the summer.
While we are uncertain as to the scope of the recommendations ~f
the task force, it would appear the report may have some bearing in
connection with the examination of ways in which new technology
may change the operating patterns and costs of broadcasting distri-
bution.
It is plain that we have some difficult issues still to work out, In
his education message last month, the President took the position~ as
I noted earlier, that the long~range financing problem should not be
resolved without further study and consultation. I cannot predict a
quick answer, but I can assure you that the Bureau of the Budget and
the Treasury and Health, Education, and Welfare Departments will
pursue the alternatives carefully and consult with the congressional
committees as the thinking crystallizes and work closely with the new
Board of the Corporation.
Mr. Coston, of the Department of Health, Education, and Welfare,
and Mr. Brennan of the Tx~easnry Department, may wish to add to
what I have said.
Mr. MA000NAW. We would be happy to hear them, but before we
do, I would like to have your thinking, as it comes up twice in your
testimony-and my questions are friendly, not unfriendly-where you
indicated that the Departments would consult with congressional
committees.
I would like to know what congressional committee, except this one
to authorize the bill, and the Appropriations Committee, would have
anything to do with this bill.
Mr. CAnDY. I think, Mr. Chairman, you have ideiitiflel the right
committees. The only other possibility that occurs to me is that if the
PAGENO="0020"
executive branth were at some point to ~ome forward with tax pro-
po~als, couceivah~Ly it might involve another committee in that juris~
dictional area. But I can't predict what the proposals will be, and I
would rather not try to nominate other committees.
Mr. MACDONALD. Yes, sir. But it is in your testimony. Therefore, I
have to ask you about it.
Mr. OAImY. Yes, sir.
Mr. MACDONALD. Why would the tax committee have anything to do
with public TV
Mr. CAREY. I think, sir, there might be a feeling that any legisla-
tion involving special taxes would be of germane interest to that com-
mittee. `chat is a question I think probably to be settled up here.
Whether we in the executive branch, as we developed specific pro-
posals, would feel it necessary to engage in conversations with the
Way's and Means Committee, I am simply not prepared to say this
morning. I don't know, sir.
Mr. MACDONALD. It seems clear to me. I am just asking for informa-
tion. I am not arguing with you.
Mr. ~ARE~Y. I would say this is the primary committee, Mr. Chair-
man.
Mr. MAcDONALD. Right, and also the Appropriations Committee.
I don't reall~y understand the rather murky language you use abOut
"appropriate congressional committees."
Mr. cAREY. I think that was mainly intended, sir, to indicate that
probably more than one committee would be involved.
Mr. MACDONALD. You talk about user taxes. Do you think it fair `that
someone who purchases a TV set-and you indicate that low-income
people are the heavier users of both the products that are advertised
and of the sets themselves-do you think it is quite fair to charge
everybody who has a TV set a user tax?
Mr. CAREY. To support public broadcasting?
Mr. MACDONALD. Yes.
Mr. CAREY. I think, sir, we generally have the feeling that user
charges constitute a general policy that the Congress has long ap-
proved. We employ user, charges in many areas.
Mr. MACDONALD. If I can interrupt, there is the highway bill, and
so forth. Everyone who uses that road owns an automobile. But own-
ing a TV set doesn't mean that they are going to use the facilities
available `that will hopefully be offered by the public TV concept.
Once again, I am not arguing; I am just trying to get your opinion.
Do you `think that is fair?
Mr. CAREY. I think relatively, Mr. Ch~drman, it is as fair an option
for us to be considering together and debating as any of the others
that we are speaking about. I would like my colleague from the Treas-
ury Department to speak to this question, too, if he may.
These are the three primary alternatives that we have so far been
able to dradge up. Every one of them has somethixig wrong with it,
and something right with it.
Mr. MACDONALD. Mainly, you have pointed out what is wrong with
them, not what is right with them, if I read your `testimony correctly.
Mr. CAREY. I think the right part of the tax on TV and radio sets
woUld seem 1~hait it reaches and taxes the consumers of the public
good that is being provided here. While there is a very strong contra-
PAGENO="0021"
17
argument that public broadcasting is a much more generalized good
than it is an explicit good for the users and the owners of the receiving
equipment, nevertheless, I think that it is a fair enough option and
alternative to be very seriously considered, which we proposed to do
in talking with you and with the Corporation.
Mr. MACDONALD. Then if I can paraphrase your words, that is why
you used the word "appropriate committees," because you `think maybe
this should be~before the Ways and Means Committee and not this
committee?
Mr. CAREY. I think it would be before this committee first of all,
Mr. Chairman, but I think if it came to a hard proposal, an explicit
proposal, for such a tax, it could involve another part of the Congress.
But, again, my colleague from the Treasury Department probably has
his own views on that matter.
Mr. MACDONALD. I would like to hear him on this point.
Mr. BRANNAN. On the point of the committees?
Mr. MACDONALD. Yes, the jurisdiction.
Mr. BRANNAN. I make the point that this is merely a matter of the
rules of the House on whiôh we can only speculate on possible out-
comes. In a similar situation, in highway trust fund financing, the
Ways and Means Commfttee does not have jurisdiction over the high-
way decisions themselves, but under the rules of the House, it has
been felt proper in the past to have them take action on the tax part
of highway bills.
Mr. Boyd simply recognized that the House might come up with a
decision that the Ways and Means Committee might deal with the
tax portion of any bill that might be included in it.
Mr. MACDONALD. You use the word "might." Are you going to rec-
ommend that this be done?
Mr. BRANNAN. I suspect that we would try to anticipate what the
House would do with the bill, if we were simply talking about which
committee to talk with before we sent a message, if that was the kind
of question.
Mr. STAGGERS. Will you yield for a question?
Mr. MACDONALD. Yes.
Mr. STAGGERS. I am sure both of you gentlemen are for this bill.
Mr. CAREY. Yes, `sir.
Mr. STAGGERS. I would think your presentation this morning would
indicate you are not trying to get it `by this committee very well. If
you are trying to get some "no" votes for it, you are going down the
right road, when you are talking about taking away jurisdiction. It
will have enough of a rough road now.
Mr. CAREY. I don't think it is `our prerogative to take jurisdiction
away from anybody.
Mr. STAGGERS. I think the administration better do a little more
work and send `some different testimony up here if they want this bill.
Mr. CAREY. The administration very much wants the bill.
Mr. STAGGERS. Then they better chunge their tactics. That is all.
Mr. MACDONALD. On page 2 of your very fine statement, I didn't
really understand the language that says "minimize those aspects of
the usual Federal budgeting and appropriation's cycle which might
restrict the free pro'duction of programs for this public media."
I can read the English language, but I don't know what that means.
Would you explain it?
PAGENO="0022"
1$
Mr. OAREY. I will be glad to try to do that, Mr. Chairman.
I think what we are considering here in the way of a concept is a
corporation which would have very broad latitude to develop pro-
grams of a high and useful quality, and what concern~ eve~yibody, as
we have struggled with prthiems of long~r~nge 1~anc~ing, is the prob-
lean of baJancing the objective of really complete freedom o~ such a
corporation on the one hand and the conventional sanctions and con-
trols that normally go with direct Federal Govermne~it support and
financing.
It is a kind of no-man's land there somewhere. We believe that the
Congress and the President ought to, at interv&Is, certainly, examine
and reappraise what is going on in pu~blio broadcasting. I think they
have that responsi'bili1~y.
Mr. MACDONALD. What is a better way to do just that than to take
a look at how the funds are being expended?
Mr. CAREY. I think this is right.
Mr. MACDONALD. If you have an alternative, I would like to hear it.
Mr. cAREY. I think we are saying that as far as our thinking has
gone, and certainly everything I am trying to say this morning comes
under that title, as far as thinldng ha~ gone-it hasn't gone too far-
we think that at this point the Oongress and the Executive would
want to decide the intervals at which they both would examine these
activities, whether they be annual intervals, whether they be triennial
or quintenniel intervals, but not breathe so hard on the back of the
Corporation at every decision.
Mr. MACDONALD. Traditionally, it does not go beyond 3 years. We are
not about to give you an open-ended thing and say, "Okay, it is a
great idea. Go ahead and do it," with no supervision over public Awds.
I am sure you would agree that that is correct.
Mr. CAREY. Mr. Coston might have some points on this, Mr.
Chairman.
Mr. MACDONALD. I would be happy to hear from him.
Mr. CosToN. Mr. Chairman, I think you have identified, one of the
very key issues that was raised in the hearing when the bill was origi-
nally discussed. It was the question if how you strike a balance be-
tween insulation by the Corporation from unwarranted Government
interferences on the one hand, and how you retain your stewardship
and responsibility for pro~per use of tax moneys.
This committee, I think very wisely, did a number of things. First
of all, they limited the authorization to 1 year, so that the committee
would have a chance to take a look at it again, to see just how it got
set np.
Second, the committee inserted extensivø provisions requiring audit
arid oversight by the General Accounting Office, so that the GAO will
continue to exercise responsibility for overseeing the flnanoiaJ ac-
tivities of the Corporation.
At the same time, the committee went the other way in attempting to
insulate the Corporation by first providing for a Board which could
not be dominated by any political party. It prohibited the Corporation
from engaging in political activities. It wrote in its committee report
some very persuasive language which I would like to quote at this
point. It said:
One Of the fundamental reasons for establishing the Oo~pbration is to remove
the program activity from governmental supervision. The educational ~tation5
PAGENO="0023"
19
must n~t be permitted to become vehicles for the promotion of one or another~
poli~ica1 cause, party or candidate~ In the s&nie menner, the bill strive's to ii~sulate
*the Corporation from governmental control. The committee intends to see to it
that the local educational broadcasting stations conduct their operations without
Corporation interference or ~ontroI.
So clearly the committee struggled with the same problem again.
With respect to jurisdiction, I think it is very, very clear that this
committee, which originated this legislation, which conducted the
hearings on it, not only this time but on the original facilities act of
1962, is obviously the committee with the primary jurisdiction over
the program. It is your legislation. You will review it at the end of the
first year to determine where you want to go from here.
There is just no question in my mind but what the Interstate and
Foreign Commerce Committee will be the principal and most impor..
tanit committee on the House side to deal with this.
When we `talked about appropriate committees, we were talking not
only about the House committees, hut the committees in the other body,
so there are at least four committees involved. There would be your
committee, the House Appropriations Committee, the Senate Com~.
merce Committee and the Senate Appropriations Committee.
But clearly, the way the bill is drafted and the way the extension
amendments are drafted, it will be necessary to come hack before this
committee in order to get any changes or adjustments or improvements
in the act as you have passed it last year.
Mr. MACDONALD. I agree with most everything you say. But if you
feel that way, why does this testimony, which must have been cleared
between three departments, talk about "appropriate committees" when
it is very clear to me what the, appropriate committees are? Here in the
House it is the Commerce Committee and the Appropriations Commit-
tee. It is the same way in the Senate. It would be after it clears Senator
Magnuson~s Commerce Committee and then go to the Appropriations
Committee over there.
Mr. COSTON. I think this is very clear. I don't think Mr. Carey
disagrees.
Mr. MACDONALD. I don't say he does. I say his testimony does.
Mr. COSTON. I don~t think we thought very much of the use of the
word "appropriate" except we were possibly going to Save a couple of
lines by not specifying the committees that would have concern about
this.
Mr. CARES-. I think it is pretty clear that what this committee does
in the area of p~blic broad~asting will be decisive ou what the country
will have in the way of public broadcasting. I don't think there is any
question at all about the primacy of the committee we would be con-.
`sulting.
I simply felt at this stage, and having come very recently myself
`to this businesS c~f public broadcasting, that the language ought to-
well, I must say I didn't particularly struggle~ terribly over the prose
in the statement; I just wrote what I was trying generally to get
across here. But I think the use of the. world "appropriate" is simply
to stay sQmewhat loose, because I can't predict with enough exactness,
given the fluidity of the problems we are dealing with, what may
`develop. My assumption at this point is that you have identified the
two right `committees.
PAGENO="0024"
20
Mr. MACDONALD. You represent the Bureau of the Budget. In many
ways you have the final say of what goes into the budget or not, your
superiors or somebody who talks to the President does. Therefore, I
would like to have it clear on the record, which I think it now is, that
the jurisdiction of this bill, which was fathered and perhaps even
mothered by this committee, stays right here, and not by testimony be
taken away from us.
Mr. CAREY. That is certainly the farthest thing from my intentions.
Mr. MACDONALD. I would like to point out that if this committee
does not pass this bill, it will never see the light of day.. I would think,
if you are in support of the bill, as Chairman Staggers mentioned, you
would make it clear that the appropriate committees were the four
that I have just stated. If you are now saying that, then, of course, I
withdraw my comments about your testimony.
Are you all three saying that?
Mr. CAREY. I would think so.
Mr. COSTON. Mr. Chairman, let me try to nail it down.
This act is an amendment to the Communications Act o~f 1934.
Changes in the act also have to amend that act. I don't think anybody
argues the jurisdiction of the Interstate and Foreign Commerce Corn-
mittee with respect to the Communications Act of 1934.
Mr. CARI~Y. Exactly. I agree completely.
Mr. BRANNAN. Yes.
Mr. MACDONALD. My last question seems perhaps even to myself a
little offbeat.
If you utilize a user tax, isn't that a form of pay TV? Aren't these
people paying for something that is presently in the domain of free
TV?
Mr. CAREY. May I ask Mr. Brannan to comment first?
Mr. MACDONALD. Yes.
Mr. BRANNAN. I would say no, on the grounds that until 1965 we
have had a set tax on televisions which we did not regard as pay TV.
This was a tax paid at the time the set was purchased. It similarly
applied to purchases of radios and cameras. We had quite a few excise
taxes that we repealed in 1965. It was certainly not a thing that
varied with whether or not you turn on the program, which is the
real feature of pay TV.
Mr. M4CDONALD. Do you all agree with that statement?
Mr. CAREY. I agree.
Mr. MACDONALD. Thank you very much..
Mr. Kornegay?
Mr. KORNEOAY. Thank you, Mr. Chairman.
To follow up that thought, the theory behind the tax, though, on
most of the excise taxes, is the luxury aspects of it. You added it on
many items that were generally considered to be luxuries. The taxes
grew out of taxes imposed on certain commodities during World
War II. S
Mr. B1m~&NNAN. Let me answer that that could be said of some of
the excise taxes, It wasn't very consistent. It was partly because the
Congress was not satisfied with that-4hat the taxes did serve to tax
luxuries-that they were willing to repeal them.
Mr. KORNEGAY. It is always easy to go to those things or place a tax
on those things which you justify the easiest. Of course, the luxury
PAGENO="0025"
21
theory came into the picture-luggage, jewelry, furs, television, cos-
metics, handbags, valises.
I am a bit curious here about the list of commodities Mr. Carey put
down under the second proposal, a tax on the gross revenues of the
commercial broadca~ters, and your reason for stating that that is not
a good idea was the fact that ultimately the cost would be passed on
to the consumer or to the products, such items' as automobiles, beer,
cosmetics, nonprescription drugs, soap, `and tobacco, which are engaged
in and purchased `in larger proportions by low- and middle-income
families than by high-income families.
Depending upon the use, you could say `almost all of those items
are in the classification or category of luxuries, aren't they?
Mr. BRANNA*. Many people insisted that the automobile was not a
luxury, that was part of the `argument about the tax, as you may
recall.
Mr. KORNEGAY. Depending on the uses, I say. To a traveling sales-
man, of course it is not a luxury. Beer, cosmetics, sweet-smelling
soap-and that is `the kind that is mostly advertised on TV--are
luxury items, with cigarettes and tobacco products.
I' don't know how `anybody could answer a question that occurs to
me at this time, until you have a budget and you can anticipate what
the appropriation from the Federal Government is that will be needed.
My question is, and I will throw it out anyway, to see if you `have an
answer to it: Have you come out with any percentage figures with
reference to a tax imposed on the gross revenues of the commercial
broadcasters; that i's, if you elected to go that route?
Mr. CAREY. I would be glad to try that, Mr. Kornegay. We don't
really have a number to nominate. I think in doing anything like thafA,
you would probably be at `a fraction of 1 percent, some fraction of it.
I don't know at this point what `it would be.
I think certainly it probably would `start out somewhere like `that. It
might build up and become a small point or two over 1 percent over
a 10-year period, or something. But it is very, very speculative.
The last thing I think I would want would be to start premature
arguments about rates. It is a fair enough question, but I don't think
we are anywhere near talking sense in terms of the rate yet.
Mr. CosToN. I wo'uld like to add one thing, Mr. Kornegay: I don't
think you can even speculate yet on the amount `of revenues that you
would hope to have for the Corporation until the Corporation has been
able to develop its own long-range plans a's to what it wants to do.
Thi's is one of the reasons why I think it is important that the
committee and the executive branch, and the Corporation, first sit
down and describe and define some goals and objectives and programs
that the Corporation may wish to engage in. When those `are worked
out, we can begin then to fix the kind of financing program that we
need. Until that happens, I think, as Mr. Carey ,said, it is purely
speculative as to what levels of financing the Corporation may, in fact,
need.
Mr. KORNEGAY. As I indicated, I expected that to be the answer, I
think it is certainly plausible and reasonable.
Mr. Carey, has any consideration by you or the Bureau of the
Budget been `given to a tax Qr"a fe~ on license renewal by commercial
broadcasters?
~2-O85-68-----4
PAGENO="0026"
22
Mr. CAREY. To the best of my knowledge, it has not, Mr. Kornegay.
As I `say, I have come very recently to the `subject matter. It may well
be that back over the last `several months some consideration was
given to it. Perhaps Mr. Brannan knows, but I am not aware of
anything like that.
Mr. KORNEGAY. That is very much akin to your `second suggestion.
You say that the gross revenues for rad:io `and television amount to
approximately $3 billion `annually.
Mr. CAREY. That is the estimate I have, yes, sir; growing about 10
percent per year.
Mr. KORNEGAY. Wi'th an annual increase of about 10 percent. And
you say about $2 billion worth of `sets are sold ea'ch year. My first
feeling was that there would `be a greater distance between those two
figures than $1 billion.
Mr. CosToN. I think one of the points Mr. Carey made was that the
country is undergoing a rather substantial conversion to color receivers.
Mr. KORNEGAY. And that is an expensive conversion.
Mr. CosToN. It is an expensive conversion. It is quite possible* that
when that conversion has been completed, the $2 billion level will no
longer sustain.
Mr. MACDONALD. Except if you take into account the fact that what
is known as the population explosion would take up the slack. I would
think the conversion part really doesn't make that much difference.
Mr. CosToN. That is very possible.
Mr. CAREY. Your comment indicates there is a lot of homework to be
done in estimating in all of these categories. We are very sensitive to
that.
Mr. MACDONALD. If the gentleman will yield, I agree with you that
the Corporation, the Congress and this committee-not the appropriate
committees, but this committee-has a lot of work to do together just
to figure out how much the cost will be. I think we are all just groping
a little bit to find out what this will cost.
I would also add that I think the three suggestions about how to' raise
the money are self-defeating. They knock themselves down, it seems
to me.
Mr. OAREY, We would welcome alternatives, Mr. Chairman, from
this quarter, certainly. I think we also have to come together with the
Corporation's Subcommittee on Finance. This is really, .1 think, the
next order of business as far as the three agencies are concerned. I think
the ball, in a way, gets tossed to them, and we will be glad to fee'd in
whatever thinking, good or bad, we have been able to' do up to this
point, and broaden the conversation, including your staff, and do' it
over the next several months fairly intensively.
This is really where we are at this point. In a lot of ways, it is pre-
mature to be talking about the kind of things I have been talking
about.
Mr. MACDONALD. I would suggest that testimony not be given offi-
cially unless it has been thought out. Don't you think that is reasonable ~
Mr. OAREY. Yes. But on the other hand, what I said at the beginning
was that I thought yo'u wanted us to tell you a little bit about the status
of the thinking, as far as it has gone. While it hasn't gone too far, this
is the status up to this point. It is still open ended. It hasn't been closed
off. It is quite open.
PAGENO="0027"
23
There may well be better alternatives than the ones I have talked
to you about. We ar~ certainly relaxed and ready to hear them.
Mr. KORNEGAY. In line with the chairman's statement that these pro-
posals are sort of self-defeating, I would certainly think that the No. 1
would fall well into that category in that the TV set, to my way of
thinking at the present time, anyway, is pretty well burdened down
with overcharges and extra charges now. We have talked about the
changeov~r from black and white to color, which is a very expensive
thing as far as TV sets go.
We came along and made the manufacturers put all-channel con-
nections in all of them, which I expect a majority of the people in this
country seldom, if ever, use. Maybe in the future they will be used as
more UHF stations open up. Now CATV is becoming quite popular.
That is another charge that is put in on them.
I don't know how much the old mule is going to be able to pull,
if you come along and put a healthy tax on top of him. It may be so
expensive that people will not be able to buy and keep television sets.
Mr. CAREY. That is really a question.
Mr. MACDONALD. I have no pride of authorship.
Mr. CAREY. I would say the feasibility, Mr. Kornegay, of this idea
of a tax on TV and radio sets would stand or fall, I guess, in large
part, on the impact of the tax you are talking abont. You talk about
another healthy tax on TV sets and radio sets. The question is how
healthy the blow would be. If it turned out to be in the range of,
let's say, $1 or $2, something like that, per set, you might come out to
one conclusion. If it turned out to be $25, it might be a different ball
game completely.
Mr. KORNEGAY. In order to raise any substantial revenue, it will have
to be more than $1 or $2 per set. You talk in terms of 1 percent on the
gross revenues of the commercial stations, which would give you,
based on the $3 billion figure, $30 million.
Mr. CAREY. If you were going to try to run the whole enterprise by
a tax on the manufacture of radio and TV sets, that probably would
suggest a pretty high tax. On the other hand, if you had a mix-sup-
posing you had some elements of all three of the things I have men-
tioned here, including a hefty general fund payment into a trust fund,
something of that nature-then you might still have, as a sort of
third leg on the stool, something like this tax on the manufacture of
TV and radio sets which would mean that you would have a moderate
impact on the price.
If it turned out that we all settled on a mixture of taxes and general
funds, I think it might be viable.
Mr. KORNEGAY. I commend you for your willingness to explore,
think about and consider, so we can bat around all the ideas that might
come up.
Thank you very much.
Mr. MACDONALD. Mr. Broyhill.
Mr. BROYHILL. Thank you, Mr. Chairman.
Mr. Carey, how much of the $~ million which was authorized in
the act last year is included in the 1968 budget?
Mr. CAREY. We had planned on about a $4 million appropriation in
1968, which was, in effect, half a year, I guess. That is about the way
it was worked out. That was not, in the last analysis, recommended
PAGENO="0028"
24
or requested by the President for enactment in 1968 because of the
delays generally in getting the enterprise going.
Mr. BROYHILL. If this bill is approved, you will ask the Appropria-
tions Committee for the full $9 million?
Mr. CAREY. We will come up with a budget amount.
Mr. BRoYrnLL. Will you ask for the full $9 million?
Mr. CAREY. That is my presumption. I am leaving it up to th~ Presi-
dent, but the reason we are here this morning asking you to enact this
bill is that we certainly are going on the strong expectation that we
will come forward promptly with a budget amendment to fund it at
that level.
Mr. BROYHILL. Actually, it seems to me that we are continuing the
same type of discussions we had in the hearings when we were con-
sidering the act last year. I know same of us wrote additional views,
which I would like to refer to at this time.
On one page some of the members indicated that one of the weak-
nesses in the bill was "financing."
Another statement is "Despite the very careful and patient effort of
the committee to get a clear and detailed picture of the financing of
the Corporation, the result is foggy and confused."
Another statement is "Government witnesses could not help the com-
mittee clarify the plan for Federal assistance."
Another statement is "Although there is no quarrel with financing
purely instructional TV as in the past through general revenues from
the Government entities concerned, there are entirely too many un-
answered questions about both the Federal level of moneys involved
and the means of getting them to the Corporation."
These statements are still of concern to us today. My question is this:
Is it my understanding that the Bureau of the Budget, the Treasury,
and the Department of Health, Education, and Welfare are going to
work with the Corporation to come up with the financing plan?
Mr. CAREY. Yes, sir.
Mr. BROYHILL. When will this be accomplished, and when will it be
recommended? What is the timetable?
Mr. CAREY. There is not a set timetable on it, sir. As the Presid~nt
said in his message, I believe it was his budget message, he intended
this year to propose a plan, As far as I know, sir, that is about as ex-
plicit as we can be. I don't think we are on the verge of answering the
kind of questions we have been talking about.
I am afraid that is the case. I can't suggest we will be here quickly
with answers, but we will certainly, in the course of this year, get that
done. That is our objective and that is what the President said he wants
to do.
Mr. BROYHILL. No further questions, Mr. Chairman.
Mr. MACDONALD. Mr. Harvey?
Mr. HARVEY. Mr. Carey, as I recall reading bath the Ford Founda-
tion report and the Carnegie Commission report, they both recom-
mended specific taxes which you have enumerated here. The Ford
Foundation recommended a tax on satellites, as I recall, and the Car-
negie Commission recommended the excise ta~ on the sale of tele-
vision receivers.
Both of them, in their original reports, recommended specifically
against financing from the general appropriations process, which you
PAGENO="0029"
25
are recommending here today. But as a practical matter, I gather that
you would agree with me that Congress is not about to pass another
tax at this time.
Mr. CAREY. Judging from the production of new taxes so far, sir;
that is probably a fair conclusion. I would like to make one thing clear:
that I am not really up here commending-I think that was the word
you used-financing from general revenues. I have set that out as one
of the alternatives that we are talking about.
Mr. HARVEY. You have set it out as an alternative, but we have to be
mindful as a committee that the President has asked for a 10-percent
surtax to finance the war in Vietnam and Congress has not seen fit to
tax that.
The President has asked, in addition, for a tax on travel abroad,
and the Ways and Means Committee has not seen fit to pass that, and,
in fact, at this very hour is killing that tax.
So as I say, as a practical matter, you are not seriously telling us that
either of these other alternatives, these taxes, are realistic, are you ~
Mr. CAREY. I think they certainly are realistic enough to be very seri-
ously considered by the Congress in settling the long-term financing of
this enterprise. The alternative would be, I take it, to rely entirely on
the general funds.
Mr. HARVEY. I happen to disagree with the chairman, in that I think
the appropriate committee at this time would be the Ways and Means
Committee. I feel that if we are going to have public broadcasting in
America, it should be financed by one of these specific taxes that the
Ford Foundation or the Carnegie Commission report recommended.
If we are going to have public broadcasting, this Congress and this
Nation ought to face it and ought to finance it at the same time. We
shouldn't put the cart before the horse, as we are doing right now.
I specifically disagree in that regard with what the administration is
recommending here today.
I just might say here that it is almost incredible to me that you come
here from the Bureau of the Budget and recommend that we spend, if
I understand correctly what you told Mr. Broyhill, $9 million on this
for next year.
Mr. CARRY. Yes, sir.
Mr. HARVEY. And we are spending $10 million on rent supplements
this year to provide housing for poor people in America. How this
administration can reconcile this sort of priority is beyond me. I
can't believe that the President has looked at this since he made this
recent speech in Minnesota calling for austerity, nor can I believe that
he has looked at it in light of the Kerner Commission report calling
for changes and vast improvements in the slums and ghettos of
America.
This is just incredible, that you, from the Bureau of the Budget,
come here today and recommend this $9 million to be financed out of
the general appropriation process.
Mr. CAREY. I certainly respect your views, Mr. Harvey.
Mr. HARVEY. Would you give this equal weight with the rent supple-
ment program, for example, when you are sitting there in the Bureau
of the Budget? Would you balance this equally for the poor people in
America?
I happen to have voted for that rent supplement program, along
with 30 or 40 other Republicans. I happen to believe in it. I can't be-
PAGENO="0030"
26
lieve that this administration would give it almost equal weight in
tlu~t regard.
Mr. CARnY. Mr. Harvey, these choices are always agonizing choices..
I served under President Eisenhower in the budget business, as well,
as nuder President Johnson in the budget business, The answer is not
always clear in terms of tradeoffs from one priority to another. It is
an exercise, as you know, sir, in judgment and relative equities and
relative justices.
There are a lot of things that a President would like to recommend
that he doesn't recommend. He can't. There are a lot of things that
he would like to do that he can't do. I think that the problem that
the Congress has, just as the problem the President has, is assessing
priorities. When the President sends up his budget with his priorities
in it, the Congress doesn't hesitats to substitute its judgment.
I think this is the situation where the administration at this point
is recommending this bill, Mr. Harvey. As of now, I have said to your
chairman that it is my belief that the President will transmit a budget
amendment to finance it.
Mr. ~ un the full amount?
Mr. CARET. Fresumably at $9 million, hut what I said to the chair~
man also was that I can't read the President's mind in the last analysis,
and he may very well mo&fy that figure. But I know of no reason
at this point to indicate that he would. His judgment at this stage,
and the administration's judgment, is that we ought to have this
legislation, we ought to have the authority for the appropriation. The
presumption is-on which we are all moving-that the administration
will want it financed.
Mr. HARVEY. I just want to reiterate, without taking any more time,
that I think this administration and the Bureau of the Budget ought
to re-read what the Ford Foundation and the Carnegie Commission
said on how this program ought to be financed, and then I think they
ought to go back and reassess their priorities in this regard.
I can't help but believe that somewhere along the way, if we are to
believe what the President said the other day, that he was willing `to
cut expenditures of $8 billion or $9 billion to get a tax increase through
the Congress, that this bill, with this priority, will survive under those
circumstances.
I hnve no further questions.
Mr. MAcDONALD. Chairman Staggers?
Mr. STAooERS. Thank you, Mr. Chairman.
I would like to make one observation.
The bill is a very simple bill that is bef ore the committee. All it does
is change the figures 1968 to 1969. We have gotten far afield with all
of the things `that have come up. I don't `know how we got afield. It was
approved last year, after bitter debate on the merits of It. If it was
merited then, i~ is merited now. I think it is in the future.
I said then, and I say now, that I think it is one `of the most im-
portant bills that th~s committee `could put out in this session of Con-
gress. I reiterate that. All we are trying to do is change the figures
196~ to 1969. I don't think that is a big problem. We debated this issue
inst year.
The men on the Corporation have been chosen, but they haven't been
able to organize or submit anything to `Congress. That is what they are
PAGENO="0031"
27
supposed to do. For tis to be arguing about something that we haven't
even given a chance, I think, is wrong. We are arguing about whether
we should change the figure 1968 to 1969, That is the reason I couldn't
see getting far afield on many things right now.
I think that should be kept in mind before the committee. I don't
think we should get into ~political issues. We will fight the political is-
sues in November. I think all we want to do is change the figure 1968
to 1969. That is the issue before the committee.
Mr. HARVEY. May I reply to that, Mr. Chairman?
Mr. MACDONALD. Mr. Harvey.
Mr. HARVEY. I would just like to call the attention of the chairman
of the full committee to the fact that this $9 million is for next year
that they are asking for. ii think `because it is for next year it makes a
significant change. This committee does have to weigh the priorities,
whether it is the important bill you say it is in relation to Vietnam,
whether it is the important bill you say it is in relation to the Kerner
Commission report, whether it is the important bill in relation to the
other problems that our Nation faces.
I doubt that it is, It isn't, in my judgment. I would hope that is not
that important a bill in the President's judgment. I would hope, for ex-
ample, that his lack `of comment on the Kerner Commission report did
not reflect that he was unhappy with that report. I would hope that he
is going to give it more emphasis than that.
Mr. STAGGERS. I might say in reply to that, that that is a difference
of opinion. You certainly have a right to your opinion. I say we are
only here today to decide whether we are going to change 1968 to 1969.
I reiterate my opinion that it is the most important bill this committee
is going to put out for the future of America. I just don't know what
it would be.
Mr. MACDONALD. Thank you, Mr. Chairman.
Mr. Brotzman?
Mr. Bii0TZMAN. I have no questions.
Mr. MACDONALD. Mr. Brown?
Mr. BROWN. Far be it from me to get involved in a colloquy between
the chairman and Mr. Harvey. I would like to observe that this is
part of our philosophy of "legislation now and pay later" that seems
to be rampant in this country.
You seem to be coming up to the "pay later" part of that without
any very good answers.
Before we get into that, I would like to ask Mr. Coston this ques-
tion: Mr. Broyhill read some of the minorit~fr views in the committee
report when we passed public broadcasting last year. I would like to
read from the general report on page 12. Thei~e is this comment.
HE~W testilled It will not be able to approve all of the applications curreutly
in hand because they would exceed the $10.5 million authorized in this bill.
Have any of those applications under title I been abandoned or set
aside?
Mr. C0ST0N. No, sir; those applications are still aU on file and will
be processed when the appropriations are forthcoming.
Mr. BROWN. Have you had any additional applications?
Mr. COSTON. I believe we have; yes, sir.
Mr. BROWN. Do you know where the figure stands now?
PAGENO="0032"
28
Mr. COSTON. I am not sure, but I can supply it for the record and
I will do so.
(The information requested follows:)
HEALTH, EDUCATION, AND WELFARE DETARTMENT STATEMENT ON PENDING
EDUCATIONAL TnLEvIsIoN FAcRLITIE:s REQUESTS
Applications for educational television facilities continue to be received by
the Department of Health, Education, and Welfare. The Educational Television
Facilities Act of 1962 (P.L. 87-447) authorizes funding of applications received
prior to June 30, 1968. As of March 25, 1968, 66 educational television facilities
applications had been received and are pending for a total of $40,413,000 in
project casts.
No requests for noncommercial radio facilities, authorized under the Public
Broadcasting Act of 1967 (P,L. 90-129) have been invited or received.
A Federal share of not to exceed 75 percent of the project cost as authorized
under the Public Broadcasting Act of 1967 would require up to $30,309,750
in Federal funds to support all existing educational television facilities
applications.
However, the Public Broadcasting Act of 1967 places a limitation of 81/2 per-
cent on the amount of an annual appropriation which can be distributed within
one State. With this restriction imposed on the F1~ 1969 request of $12.5
million for grants, an amount of $14,480,000 in pending project costs exceed
the 8'/2 percent limitation in 6 States. Therefore, there is a total of $25,933,000
in evisting projects eligible for consideration, or a total of up to $19,500,000
eligible for Federal funding support, based on the 75 percent Federal share
authorize~1 under Title I of the Public Broadcasting Act of 1967.
Mr. BROWN. If you would, I would appreciate it.
Am Ito understand that there is no urgency now about funding those
applications or about making the funds available to those applicants?
Mr. COSTON. We have the applications on file. Because of the
changes in the law, there is a rather extensive redesigning of the pro-
cedures and regulations that will be required to take account of the
revised provisions, such things as the inclusion of radio, for example.
Mr. BRowN. $500,000 was your estimate last year required to pro-
vide educational radio facilities? Has that changed?
Mr. COSTON. No; I would say that is roughly the ratio at the mo-
ment; yes, sir. But as soon as we get our procedures revised and are
able to begin processing applications under the new procedures, we
woi Id expect to resume that .program.
Mr. BROWN. So this is all merely procedural. There is no real thought
that von want to set aside the importance that was expressed last year
on the funding of these applications?
* Mr. CosToN. No, sir.
Mr. BROWN. Do you have any idea when those procedures will be
straightened out so that we can proceed with the funding of these
applications?
Mr. COSTON. We will expect to be in a position to resume funding
of pro~ects under title I when the appropriations are forthcoming, sir.
Mr. BROWN. Wait a minute. Is it procedural or is it because of the
appropriations?
Mr. Oo&ro~. It is both. We do not have an appropriation at this
point. We have not requested a supplemental appropriation. Our
position was----
Mr. BROWN. That is my question. Why not?
Mr. COSTON. Because we have not yet gotten the new procedures
and the new operations design.
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2O~
Mr. BROWN. I seem to be going around the bush with you over and
over. Is it procedures or is it the money?
Mr. CosToN. It is both.
Mr. BROWN. When will the procedures be ready?
* Mr. C05T0N. Well, we are working on them now. I would hope they
would be ready within the next 2 months.
Mr. BROWN. And you think then that you will be in a position to
ask for the funds?
Mr. CosToN. Yes, sir.
Mr. BROWN. How much are you going to ask for?
Mr. CosToN. $12.5 million.
Mr. BROW~T. In other words, we are talking about $9 million for
this and $12.5 million to pick up-We are dropping out the $10 million
that was in the 1968?
Mr. CosToN. That is my understanding; yes, sir.
Mr. MAODONALD. Will the gentleman yield?
I don't know why you get into that, Mr. Coston. I agree with the
chairman 100 percent. This is a very simple bilL It has nothing to do
with financing for any other year. It merely postpones for a year
the action that this committee took.
You gentlemen, by your testimony-and I agree with the chairman
having thought about it-got us off the track by projecting all these
figures that have nothing to do with this bill. Why don't you just
testify about the bill before us?
Mr. COSTON. Mr. Macdonald,, I would be very happy to do that,
but I do feel I have to respond to questions from the members.
Mr. BROWN. If I may, Mr. Carey~ I would like to ask you about
one point. You said one thing that I was struck by because of another
committee on which I serve.
You want the funds, or you suggest that the funds which would be
provided-on the bottom of page 5 and the top of page 6-from the
Congress should be provided on a long-term basis, unless the Congress
decides to act to negate that authorization for funds. You say "unless
the Congress took negative action to prevent su~h payment."
What is your thinking behind this? Are you suggesting that nega-
tive action is harder for Congress to take than affirmative action?
Mr. OAIUiY. I think that the question runs to the stability of the
financing of the Corporation. From that point of view, an assurance
of a flow of funds is probably what we would all like the Corporation
to have.
The way I express this alternative, assuming we were going into
general revenues, maybe or maybe not going into taxes along with it,
would be that one way of providing the stability would be to say that
the Congress would provide for an automatic general fund appro-
priation into a trust fund and then be able to pull the string when
it chose to.
But that isn't necessarily what I am suggesting here. That is one
way to do it. Another way would be for us not to use the negative
or string-pulling approach to it and simply say for x years, 3 years, 2
years, whatever the Congress in its wisdom decided, there will be so
much money from general funds that the Corporation can count on.
It really runs to the stability.
Mr. BROWN. Can count on from the Congress?
PAGENO="0034"
go
Mr. OAREY. From the Oongress; yes,
Mr. BROWN, Let me ask you the next questioi~.
What can they count on from the administration? You see, Con-
gress can authorize the money and can even appropriate the money,
but the administration, the Bureau of the Budget being the deter-
miniiig body, doesn't have to spend it, does it?
Mr. CAREY. No. But if it were set up on a direct appropriation that
might be true, and it wouldn't be true if you legislated, in efrect, a
mandatory payment into a trust fund. There isn't very much that
even `the Budget Bureau can do about trust funds.
Mr. BROWN. This is not what you are talking about here. You are
not talking about `trust funds, as I understand it. You are talking
about the `appropriation by the Congress. `This was under your third
possibility, the use of general revenues.
You suggest that the Congress should appropriate the money, make
available the money, and precommit itself for 3 years.
Mr. CAREY. Into a `trust fund. That is what it says.
Mr. BROWN. What about the administration's control `of the ability
to put general revenue funds `into a trust fund? This is general rev-
ernie. This is not a tax that goes directly into a trust fund. This is
general revenue appropriation, a's I understand, and, as I understand,
there is a `distinction. Will the administration have no control over
this?
Mr. CAREY. The achninistration in the short run wouldn't have
control. The administration would `have ~ voice, however, at, let's
assume, s-year intervals to reconsider both the mechanism of funding
and the merit and scale, and dimension, of the fund's.
So we would have our lick at it at the same time the Congress did,
if this kind of an alternative were adopted. The administration, the
executive branch, wouldn't be completely out of the action any more
th'an the Congress would.
Mr. BROWN. Ydu are avoiding the point I am trying to hit on, of
course, and that is~whether or not the administration would have con-
trol in `the final analysis over t'he expenditure of the funds that are
either within the trust fund or the placement of those funds in the
trust fund.
Mr. OAREY. I see what you mean. I am sorry.
Mr. BROWN. The President did not control the expenditure of funds
under the highway trust fund?
Mr. CAREY. He `had something to do with the rate of commitment
of funds under the `highway trust fund. But I don't think `he `would
have `any control over particular highway projects. I don't think the
administration wants any part of control over the grants `and con-
trax~ts that the Corporation wouid make.
Mr. BRowN. He had a `slowdown of the expenditure of highway
trust funds, did `he not?,
Mr. OAEEY. Yes, sir.
Mr. BROWN. Is that possible in this; that is, in the reco'mendations
you are making, or considering here?
Mr. CAREY. I can't see that kind of control here, Congressman.
Mr. BROWN. I d'o think it is `a point of some interest because it makes
a difference to me as a Member of Congress wh~,ther you are expect-
ing Congress to authorize `an open-endod expenditure of money, and
PAGENO="0035"
yet the President hns the possibility of controlling ultimately the ex~
penditure of that money. To me; that removes the emment trustees
of the Public Broadcasting Corporation from congressional c~ntroi,
but does not necessarily free them from administrative control by
the President.
Now, if I can go to one other point, it is suggested that if we had
the operation financed by the taxation on gross revenues of commercial
broadcasters, that "a large share of such a tax would be passed on to
consumers through increases in the price of products advertised on the
broadcast media." Where are you suggesting that the other share
besides the larger share would come from?
Mr. CAREY. I would like my colleague from the Treasury to try
to answer that one.
Mr. BRANNAN. I might call your attention to the fact that we say
simply that it is possible that a large share of such a tax would be
passed on in this way.
Mr. BROWN. T3nder what circumstances is it possible?
Mr. BRANNAN. It might affect the price charged by TV stathms, or
it might be `absorbed to some extent by the advertisers, or it might be
shifted on in the price of the advertised products. These are ques-
tions that would depend on the market structure in those cases where
some further long-run study would be appropriate, if We wanted to
say more about it.
Mr. BROWN. I would like to submit to you, sir, ~ithont trying to.
develop the point-because we apparently are anxious to hurry on to
the next witnesses-that `any business ojeratiott, whether it be a com-
mercial television station, a ra,di~ station, or an advertiser on that
station, that is unable to pass on a~dditi'onal taies to the consumer
isn't li1~ely to stay in business too long because his ~ro'fit shrinks and
he will leave the field in the face of competition that is making a better
profit
I can't see how you can suggest that a large share or any share of
a tax is going to be passed on. It is probably all going to be passed on,
in point of fact. It seems to me rather practical business.
Mr. CAREY. I d'on~t know that we can predict that. It may well be
that some part of this might be borne as a goodwill item, an expense
of business goodwill.
Mr. BROWN. Let's go to the final point I woi~ld like to pursue with
you at some length, but apparently will not be `able to do so.
If the Federal Government is in some financial difficulty and has
priority problems, as was suggested by the gentleman from Michigan,
of which this may not rank very high, if the burden, as suggested by
the gentleman from North Carolina, on the manufacturers of televi-
sion sets and on the consumer is too heavy for practical application I
am surprised that you haven't suggested the possibility of a pay te'ie~
vision arrangement with ETV. Is this practical?
Mr. BRANNAN. I have not studied that in particular detail. It is
probably worth looking at.
Mr. CA1m~v. I think if I could comment a little bit, Mr. Brown, I don't
know that we have ruled that out for all time as an alternative, but at
the present stage, giving you a personal reaction for what it is worth,
what we are trying to do and what we thought Congress wanted to do
in enacting this important legislation was to maximize the improve~
ment in quality of public broadcasting, and to do' it in a way that it
PAGENO="0036"
32
would be easily available to anyone who chose to~ tune in on it, rather
than to have to limit it to those who had the capability, the resources
and ~o forth, particularly those maybe in our society who need it most
having to depend on their personal resources in order to buy it.
I would personally have some intellectual difficulties with that prop-
osition but that is just a personal view~
Mr. bRowN. I would say it would be possible that we might produce
"My Fair Lady" on Saturday nights for people who would like to pay
the difference, which is also cultural, for the opportunity to watch the*
Boston Sympho'~y free on Sunday night, and that balance' might be
worked out between the two.
I have no further questions.
Mr. MAODONALI. Thank you ~rery much.
Mr. CAI~Y. Thank you very much, Mr. Chairman.
Again, we appreciate the opportunity to be here and hope that the
bill will be reported out favorably.
Mr. MACDONALD. Thank you.
Our next witness will he Mr. James Robertson, chairman of the ex-
ecutive board of the National Association of Educational Broadcasters.
STATEMENT OF JAMES ROBERTSON, CHAIRMAN, EXECUTIVE
BOARD, NATIONAL ASSO~1ATION OF EDUCATIONAL BROAD-
CASTERS; ACCOMPANIED BY CHALMERS H. MARQUIS, EXECU-
TTVE DIRECTOR, EDUCATIONAL TELEVISION STATIONS DIVISION;
AND NOR1VLAR ~ORGENSEN, COUNSEL
Mr. R0EERPs0N. I am James Robertson, Ohairman of the executive
board of the National Association of Educational Broadcasters, and
director of educational communications, University of Wisconsin.
With me are Mr. Chalmers H. Marquis, executive director of the edu-
cational television stations division of the association, and our at-
torney, Mr. Norman Jorgensen.
The association fo~r which I speak is the professional association of
institutions and individuals engaged in educational radio and tele~
vision. Its membership consists of universities, colleges, schools and
nonprofit corporations which operate educational radio stations, edu-
cational television stations, and closed-circuit and 2500 mHz television
systems. It also represents over 2,600 individuals who are involved in
educational applications of radio and television.
In its appearances before committees in both Houses of the Con-
gress, the NAEB has given detailed testimony in support of all
three titles of the Public Broadcasting Act of 1967. At each step
of the act's progress through the Congress to the desk of the P~esident,
we have applauded the dedicated and exhaustive study and support
which the act has received from the Congress. And we here state
again our strong endorsement of the Public Broadcasting Act-its
purposes, principles, and processes.
We have stated, and we state again, our belief that the three titles
of this act represent a unified program for the extension of an effec-
tive, independent, finan~i ally sound, noncommercial broadcasting sys-
tem to all parts of our country.
We have urged the continuation of the program of the Educational
Television Facilities Act of 1962 and applaud the inclusion of radio
PAGENO="0037"
33
in its matching-grant program for facilities construction. Title I
accomplishes this purpose.
We recognize at the same time that fathlities provide only the
technology, and that to be truly effective these facilities must be used
to broadcast programs of substance, quality, and depth. To do so, a
new device is needed in order to provide to every noncommercial
radio and television station new opportunities to create and to share
in that kind of diverse and significant programing.
Title II of the act, in creating the Corporation for Public Broad-
casting, accomplishes that goal. We are aware that no plan for per-
manent financing of the Corporation for Public Broadcasting has
been put forward to the Congress. We are confident, however, that
those designated by the President to develop such plans will arrive
at satisfactory proposals for this purpose in due course.
We have wholeheartedly agreed that a study of the instructional
uses of radio and television should be undertaken to help clarify in
what ways instructional broadcasting pertains to education, and to
determine whether and what Federal aid should be provided. Title
III establishes such a study.
We look forward eagerly to cooperating in its research. Its findings
will set new hori~ons and suggest new opportunities for effective serv-
ice to the Nation by educational broadcasting.
We emphasized not only our total support for this integrated pro-
gram of construction, usage and research, but, even before the crea-
tion of the Carnegie Commission, the urgency of its need. Noncom-
inerical, educational broadcasting can only progress with the aid this
act promises. It will be given new life and new opportuni1~ies for
service to the continuing education of our citizens by implementa-
tion of the Public Broadcasting Act at the earliest possible moment.
The Carnegie Commission's report, the President's 1967 state of
Union message, the 1967 conference of educational broadcasters and
their governing boards on long-range financing problems, the intro-
duction of the act and the speedy and enthusiastic response and sup-
port of the Congress to that act, the establishment of the National
Citizens Committee for Public Television-all these events converged
early in 1967 to create a wave of enthusiasm that promised to carry
educational broadcasting a long way toward its goal.
Following the passage of the Public Broadcasting Act, stations
and institutions across the country made plans for the establishment
of new stations and for the improvement of existing ones. Private
citizens, local governments and institutions, business and industry,
followed the leadership shown by the Congress in adopting this
legislation.
Funds were pledged from a variety of sources to match those which,
presumably, would continue to be granted through the Federal facili-
ties program. Complicated projects of planning and research were
undertaken in the area of programing as well: Regional networks-
in some sections of the country only a dream for many years-
suddenly became visible realities with headquarters and staff and pro-
graming schedules. Thus, Congress created a new interest throughout
the country~
A year has passed since the Public Broadcasting Corporation was
launched in the Congress. There have been no funds available under
PAGENO="0038"
34
the facilities program for more than 8 months. Now it is proposed
that the 1968 authorization of funds in the amount of $10,500,000
for the facilities program be discarded. More than $30 million in
facilities proposals already filed at HEW must wait for consideration
until 1969 when, hopefully, the $12% million authorized for that year
will be appropriated and some of these projects can be approved.
It is also proposed that the Corporation for Public Broadcasting
be authorized funds for its establishment but not until fiscal 1969.
The Board of the Corporation has been appointed and has been con-
firmed by the Senate. It is an outstanding and distinguished board.
Articles of incorporation are being drawn up.
The corporation is eager to begin, now, the work which has been
assigned to it by this committee and the Congress. But without funds
it must stand aside. Planning is a practical impossibility.
The NAEB has been invited to come here today to speak to the
single question raised by H.IR. 15986: Should the authorization for
the corporation be changed from fiscal 1968 to fiscal 1969?
Our answer is brief and obvious: The need is as real and present
today as it was the day this Congress adopted the law we are examining
here. All had hoped that the appropriation would come in 1968. Since
that apparently is not going to happen, it must come in 1969, and
as early as possible.
Therefore, we urge this subcommittee to report favorably on the
amendment. The Senate has already passed the amendment. We hope
that both Houses of Congress will act without delay, and that appro-
priation action will follow promptly.
But we cannot merely make this statement and turn away. We
must also relate our deep distress over the probable loss of the $10,-
500,000 facilities funds. We must plead again the urgency of educa-
tional broadcasting's need, an urgency all the more acute because of
the time already lost.
We have pointed out that more than $30 million in facilities project
applications have already been accepted for filing by HEW. These
represent the needs of over 62 applicants. Proposals from more than
20 other applicants have been received but cannot legally be accepted
until title I is funded. These more than 80 applications repesent mil-
lions of dollars in local matching funds waiting to be put to work.
How long can these funds, pledged both to establish new stations
and aid existing stations, be kept available? The fact is that these
committed kinds of moneys frequently have limited life. Legislative
funds can be granted only for a stated period, then lapse; and private
funds, too, are often withdrawn when the project for which they were
pledged begins to appear uncertain of realization. Project costs are
frequently based on bids, and bids also hold firm only for a limited
period.
Even more significant is the loss of momentum. Projects begun with
the enthusiastic support of local individual volunteers and of State
and local governmental bodies lose their direction and force when the
Corporation for Public Broadcasting which Congress intended to' point
the way is not yet able to assume its responsibilities.
There is another loss in addition to these losses of Federal funds,
local matching funds, momentum, and time. That is the loss in pro-
PAGENO="0039"
35
graming not yet more than dreamed of, directed to the needs and
interests of the American people.
Locally, regionally, and nationally, educational radio and television
broadcasters, aided by the Corporation, must reach out to the problems
of our people, must furnish the means for realizing communication
among peoples. America realizes today as never before that education
cannot stop when schooling ends; that education in the context of our
iieeds is not necessarily formal instruction.
Continued opportunity for continuing education in the broadost and
most significant sense, in promoting community understanding, will
be an important goal of the Corporation's programing responsibility.
We are already late in meeting this goal; further delay is unthinkable.
We reiterate, and incorporate herewith by reference, all of the
supportive testimony which we and many others have submitted in
earlier hearings on the Public Broadcasting Act. If the authorization
cannot be realized in 1968, then it has to be 1969. The need is now.
You will note in reviewing my statement that there is a great note
of urgency, which I think has not been brought out in the hearing
this morning. I shall assume that the committee embers will note
that in the statement.
I would like to give you one more statement. I am from Wisconsin,
though I am not a pleader for Wisconsin. That is the situation I
know best. The story I am about to tell you is pretty much typical of
situations elsewhere around the country with respect to the under-
standable delay in what has happened in these appropriations, both in
terms of title I, which is an extension of the Facilities Act, and the
Corporation for Public Broadcasting.
The momentum which was generated by this committee and by
others in the Congress by the passing of the Public Broadcasting Act
last fall enabled a great deal of activity on the part of States and local
groups all over the country last year.
In Wisconsin, we are pioneers in educational radio. We will cele-
brate our 50th anniversary next year, but there has been difficulty
in establishing statewide educational television.
Thanks to the efforts of many of you on this committee in the
passage of the Public Broadcasting Act, the Wisconsin Legislature,
in the last hours of its session last December, passed on Educational
Communications Act, authorizing the State to proceed with the
establishment of additional educational television stations, arranged
for $400,000 under long-term bonding for matching funds, engineer-
ing surveys, and so on.
A new board, responsible for both educational radio and educa-
tional television has been established and met March 1. I reported
on the first meeting of this board to the major entity concerned with
education in the State of Wisconsin, the Coordinating Committee for
Higher Education in Wisconsin, on the 1st of March. My report was
accepted. I won't go into the details of this.
The important point for this committee is, I think, that I was
asked one question when I finished that report. The question came
from Walter J. Kohier, former Governor of Wisconsin, now the
chairman of this coordinating committee. Governor Kohier said:
I understand that flOW that we have passed this legislation and we are all
set to go, the Congress hasn't acted with the appropriation. What is the story?
PAGENO="0040"
36
I did my best to explain the story. But I think this kind of mood
is present, not only in Wisconsin but elsewhere, and this applies not
only to title I, which I am concerned with in this story, but also to
title II and the establishment of the corporation.
We have lost some momentum, and I think many of you gentle-
men understand this. It was certainly the intent of the committee
in its reportr-and I shall not take the time to go back and quote your
own report-that all these matters of financing and so on, while not
being set aside with no consideration, should be set aside until, ap-
propriately, once the corporation is established and is in being, and
can show some track record, it could be brought into focus.
The only other point I would like to make, Mr. Chairman, is that
it seems to me, as a representative of educational radio and educa-
tional television broadcasters, that somewhere, at least in this morn-
ing's discussion which I have heard, wO have somehow missed a point.
There has been, quite properly, a concern over the moneys appro-
priated for the purposes of this act and the problems which the Con-
gress finds itself faced with in terms of Vietnam, the cities, gold, and
all of the rest of the problems besetting our country. I think the
fundamental point which most of us would wish to make to you gen-
tlemen is that a democracy, which is our form of government, does
not act effectively unless its citizens understand what these issues are
about.
Mr. MAODONALD. Sir, before we get into that, and I think we have
been around the bush several times, to quote Mr. Brown, if you would
just read the bill, the bill before us is not the Public Broadcasting
Act. It merely states that we strike out 1968 and insert 1969.
So, all of these philosophical discussions about whether this bill is
a good bill or a bad bill, or what is in the bill, all of that, seems
irrelevant to me.
I hope you will confine your remarks, as I tried to have the mem-
bers from Budget, Treasury, and HEW, to that, it would be helpful.
Nothing else is before us. We have already passed the bill.
Mr. RoBERTsoN. I couldn't agree with you more, Mr. Chairman. It is
now the law of the land. The sole issue is whether 1968 gets changed
to 1969.
Mr. MAcDONALD. Right.
Mr. ROBERTSON. I would only add a sentence or two to say that I
would like to strongly second or emphasize two points that Mr. Hughes,
from the corporation, made.
That is, that the corporation now being in being will be very much
affected by th~ rapid action of this committee and of both Houses of
Congress, not only in passing this bill that is before you, but the
subsequent appropriations for the corporation in two ways.
Congressman Springer mentioned earlier the importance of the
makeup of the board. That has been done, I think, to most peoples'
satisfaction.
The next most important thing is the selection of staff. We all
know that when w~ try to find ~xceflent people to take responsible
positions, whethei~ they are really interested in doing this or not is,
in part, a matter of what doJlar~ are available, what confidence is put
into this.
PAGENO="0041"
37
I think that a rapid action on the part of this committee on this
amendment and subsequent appropriations for the corporation will
enable this new, excellent board to find the kind of staff that it needs.
Second, that such action also will encourage the corporation
members and will make manifestly easier for them the job of securing
private funds. From the very beginning there has been the argument,
quite properly, that the funds this corporation has at its disposal
should be both public and private.
I could go into that from my experience. I know there are many
national and regional groups that look with favor upon the establish-
ment of the corporation as a place where they can put their dollars to
help all of public broadcasting rather than contributing specifically
to one station or another.
That, in essence, Mr. Chairman, are the points I would like to make.
Mr. MAGDONALD. Thank you very much.
Our next witness is Ben Kubasik of the National Citizens Commit-
tee for Public Television.
STATEMENT OP BEN KUBASIK, EXECUTIVE DIRECTOR, NATIONAL
CITIZENS COMMITTEE FOR PUBLIC TELEVISION
Mr. KTmAsIK. My name is Ben Kubasik, executive director of the
Citizens Committee for Public Television.
Thomas Hoving is chairman of the National Citizens Committee
for Public Television. Mr. loving would have been here today were
he not abroad on business in his capacity as director of New York
City's Metropolitan Museum of Art.
I am here today to speak on behalf of the 120 distinguished Ameri-
cans who comprise the committee and, by extension, those millions of
Americans who anticipate change in broadcasting through public
television and public radio.
The Citizens Committee is growing. More individual Americans are
being asked to join. Thousands of other citizens are serving in auxil-
iary capacities to the national committee. These include members of
national organizations and associations as well as participants in
presently con~tituted and newly forming State and local organiza-
tions aiding in the growth of public broadcasting.
I urge on their behalf the immediate amendment of the Public
Broadcasting Act of 1967 to allow the $9 million authorized to finance
the Corporation for Public Broadcasting to carry over into fiscal 1969.
We obviously would have preferred that the initial intent of the
Public Broadcasting Act of 1967 had been carried out. This would
have meant that $9 million would have been made available to the
Corporation for Public Broadcasting for fiscal 1968. And that the
$10.5 million in facilities and new construction moneys would have
been made available to stations in fiscal 1968.
By ~saying this, I ~tm reiterating the unanimously passed resolution
put forward by the National Citizens Committee at its first annual
membership meeting, held only a month and a half ago in New
Orleans. If no objection, I would like to submit for the record both the
resolution and a list of the committee's membership. (See pp. 39-42.)
In the resolution, the committee hailed the Congress for passing
the Public Broadcasting Act of 1967 and noted that by its action the
PAGENO="0042"
38
Congress "recognized * * * that a public broadcasting service could
more fully meet the educational and cultural needs of the Nation."
In urging Congress to reaffirm its commitment to the Public Broad-
casting Act of 1967 as passed and to appropriate the full amounts for
fiscal 1968 as authorized, the committee in its resolution stated:
To settle for less, at this critical moment, could do serious harm to the de-
velopment of the Corporation for Public Broadcasting and the continued growth
of strong local stations.
The $10.5 million facilities moneys alone, which was to have been
appropriated for fiscal 1968 and was properly expected by education-
al broadcasters and their audiences as a simple extension of the Educa-
tional Television Facilities Act of 1962, are desperately needed by the
educational stations of this country. Already, there are project requests
into the Department of Health, Education, and Welfare for funds ~½
times the amount that was to have been, but as yet has not been, ap-
propriated for fiscal 1968. The needed moneys for educational sta-
tion facilities are mounting at the rate of almost $20 million per year,
while no money is appropriated for them.
The committee strongly holds that the $10.5 million in facilities
moneys should still be appropriated for fiscal 1968. The Corporation
for Public Broadcasting must inherit the strongest possible system
of educational television stations for it to service in the public interest.
The committee has no desire to divorce itself from the multitudinous
problems this Nation faces. The committee exists, in point of fact, to
foster a broadcasting system that will help this Nation better to face,
understand, and solve these problems. Where Federal funds are un-
available because of emergency budgetary considerations caused by the
difficulties in which this country finds itself, the committee reluctantly
can understand delay.
Even so, there are several points in conjunction with the funding
of the Corporation for Public Broadcasting that we believe must be
made with precision. A public broadcasting system of the breadth
envisioned in the Congress' 1967 act cannot get fully underway until
Federal moneys begin to make it possible.
Such a public broadcasting system, at this point in our history,
could do much to report and clarify the issues which threaten to tear
this Nation apart. The fact is that any delay in starting a strong,
healthy, and productive public television system on its way keeps
our national communications from taking on a form that is absolutely
essential to this Nation's well-being.
Only through the offices of the Corporation for Public Broadcast-
ing, according to Congress' own definition in the Public Broadcasting
Act of 1967, can all the activities that a strengthened public television
this country needs be accomplished. It is imperative, from the com-
mittee's and the country's point of view, that the Corporation get
started to-
Facilitate the full development of Public Broadcasting.
Be the body to assist in the establishment and development of
noncommercial television and radio stations.
Make funds available for production of programs of high
quality for noncommercial broadcasting.
Obtain grants from various sources and make payments to
local stations for programing and other costs of operations.
PAGENO="0043"
39
Arrange by grant or contract for interconnection facilities at
the free or reduced rates which the communications common
carriers are permitted by the act to provide.
Engage in activities that will assure maximum freedom of
the system and its stations.
Have final responsibility for recommending a permanent fi-
nancing plan for public broadcasting.
The committee backs these roles of the Corporation for Public
Broadcasting. Through its public information efforts and through
special studies, such as one on financing recommended by its members
to be made expressly for the Corporation, the committee will do all
it can to see that the Corporation move ahead expeditiously. But the
Corporation cannot move ahead as it should until its initial, minimal
$9 million in Federal moneys are appropriated.
For all the reasons I have enumerated, I believe it unlikely that the
committee would on another occasion willingly accept any further
delay in getting public broadcasting going. The committee expects
that public broadcasting-or at least that tiny footpath which is really
what we are talking about here today that can lead to a full-fledged
public broadcasting system in this country-must at last begin to
move in the directions laid down by the Congress in the Public
Broadcasting Act of 1967.
In summation, the citizens committee believes that the $10.5 mil-
lion in facilities moneys still must be appropriated for fiscal 1968.
The committe urges that the amendment being considered here today
be approved.
Further, the committee asks `that the full sums of $9 million for the
Corporation-as well as the $12.5 million for facilities called for in
the act for fiscal 1969-be appropriated as quickly as possible.
I thank you.
(The attachments referred to follow:)
RESOLUTION ADOPTED UNANIMOUSLY FEBRUARY 12, 1968, BY THE NATIONAL
CITIZENS COMMITTEE FOR PUBLIC TELEVISION
The President proposed and the Congress, through bipartisan support, enacted
the Public Broadcasting Act of 1967.
The Act has three main provisions: Title I, which extended construction grants
for educational broadcasting facilities and authorized an aporopriation for the
current fiscal year of $10.5 million; Title II, which created the Corporation for
Public Broadcasting and authorized an appropriation until expended of $9 mil-
lion; and Title III, the insitructional broadcasting stlldy for which funding
provisions have been made.
Both the Administration and Congress recognized by their action that a Public
Broadcasting sorvice could more fully meet the educational and cultural needs
of the nation.
The provisions of this astute legislation have Jeen hailed unanimously by
educational television station,s, National Educational Television, `the Educa-
tional Television Stations Division of the National Association of Educational
Broadcasters, educators, the members of the Carnegie Commission and the Na-
tional Citizens Committee for Public Television.
Today the House Appropriations Committee has before it a budget request for
$4 million `to finance the Corporation's initial activities. No request for funds for
Title I ha~s been made for 1968.
The Committee believes that Congress' initial judgment on the minimuni
neoes~ary funding was sound for Titles I and II. Further, the authorization in-
spired substantial contributions from the private sector.
To settle for less, at this critical moment, could do serious harm to the develop-
ment of the Corporation for Public Broadcasting and the continued growth of
strong local stations.
PAGENO="0044"
40
The National Citizens Committee urges Congress to reaffirm its commitment to
the bill as passed and appropriate the full amount a's authorized.
MEMBEES OF THE NATIONAL CITIZENS COMMITTEE ron PUBLIC TELEVISION
(T) indicates Trustee] *
Shana Alexander (T): Journalist (hi-weekly column, "The Feminine Eye ),
Ltfe Magazine, Los Angeles
Fran Allison: Actress, Einglewood, New Jersey
David Amram: Composer in Residence~ Philharmonic Hall, New York City
Robert 0. Anderson: Industrialist and rancher, Roswell New Mexico
Seth G. Atwood: President, Atwood Vacuum Machine Company, Rockford,
Illinois; Past President, Young President's Organization
Thomas Ballantine: President, Louisville Title Insurance Company
Robert E. Bell: Vice Chairman, Wyoming Educational Television Commission,
University of Wyoming, Laramie
Leonard Bernstein: Composer, conductor, New York City
Mrs. R'exford S. Blazer: Patron of the arts and education, Ashland, Kentucky
Donald Brayton, M.D.: Associate Dean, School of Medicine, UCLA, Los Angeles
Kingman Brewster, Jr.: President, Yale University, New Haven
Robert McAfee Brown: Professor ~f Religion, Stanford University, Stanford,
California
Herbert B. Oalian: Vice President, Westinghouse Broadcasting Conipany, Inc.,
Baltimore; Chairman, Maryland Educational-Cultural Television Commission
Mrs. Edmund D. Camphell: President, Greater Washington Educational Tele-
vision Association, Washington, D.C.
Paddy Chayefsky: Author, New York City
Kenneth B. Clark: 1Vt~tropolitan Applied Research Center, New York City
Rabbi Seymour Cohen: The Anshe Emet Synagogue, Chicago; Past President,
Synagogue Council
Sister Mary Corita: Professor of Art, Immaculate Heart College, Los Angeles
Bill Cosby: Actor, Beverly Hills
Howard P. Cox: President, Capital National Bank, Austin, Texas
Nina Cullinan: Patron of the arts and education, Houston
Jonathan Danielis: Editor, The News and Observer, Raleigh
Mrs. Moise W. Dennery (P) : President, Greater New Orleans Educational Tele-
vision Foundation (WYES-TV)
Owen Dodson: Professor of Drama, Howard University, Washington, D.C.
Carl J. Dolce: Superintendent of Public Schools, New Orleans
T. L. Donat, M.D.: President, North Dakota Educational Television Commis-
sion, Fbrgo
Rev. Robert F. Drinan, S.J.: Dean, Boston College Law School
Lee A. DirBridge: President, California Institute of Technology; Chairman,
Community Television of Southern California (KOET)
Richard Eelis: Professor of Business, Columbia University, New York City
Ralph Ellison (T) : Author, New York City
William A. Emerson, Jr.: Editor, saturday Evening Post, New York City
John H. Fabretti: Vice President, Planning and Administration, California-
Western States Life Insurance Company; Chairman of the Board, KVIE,
`Sacramento
Mel Ferrer: Actor, Beverly Hills
Mortimer Fleishhaeker, sr.: Chairman, Precision Instrument Company; Presi-
dent, Bay Area Educational Television Association (KQED), San Francisco
Rev. William F. Fore: Executive Director, Broadcasting and Film Commission,
National Oouneil of the churches of Christ in the U.S.A., New York City
R. Buckm'ins'ter Fuller: Engineer, Carbondale, Illinois
Philip Gainsley (T) : Attorney, Minneapolis
John Kenneth Galbraith: Professor of Economics, Harvard University
General James M. Gavin: Chairman, Arthur D. Little, Inc., Cambridge
Edwin 0. George: President and Director, Detroit Edison Company; President,
Detroit Educational Television Foundation
Rev. Richard H. Gilbert: Chairman, Division of Mass Media, United Presby-
terian Obiirch in the U.S.A., New York City
PAGENO="0045"
41
Brendan Gill: Drama Oritic, The New Yorker Magazine, New York City
Bryghte D. G,odbold: Executive Director, Goals for Dallas, Dallas
Jacqueline Grennan: President, Webster College, Webster Groves, Missouri
Andrew Hacker: Professor of Government, Cornell University, Ithaca, New York
Joyce Hall: Chairman of the Board, Hallmark Oards, Inc., Kansas City, Missouri
Fred Harvey Jlarringt'on: President, University of Wisconsin, Madison
Michael Harrington: Author, New York City
Harlan H. Hatcher: Former President, University of Michigan, Ann Arbor
Samuel P. Hayes: President, Foreign Policy Assocl~tlon, Now York City
Leland Hazard: Professor of Industrial Administration and Law, Okrnegie Insti-
tute of Technology; Honorary Chairman, WQED, Pittsburgh
E. William Henry: Attorney, Washington, D.C.; Former Chairman, FCC
Jerome H. Holland.: President, Hampton Institute, Hampton, Virginia
Thomas P. F. Hoving (T): Director, Metropolitan Museum of Art In New York
City
Alex Jacome: President, Jacome's Department Store; Past President, Arizona
Board of Regents, Tucson
Devereux C. Josephs (T) : Chairman of the Board, WNDT, New York City
Garfield I. Kass: President, Kass Realty Company, Inc., Washington, D.C.
Milton Katims: Conductor, Seattle Symphony Orchestra
Herman Kenin: President, American Federation of Musicians; Vice President,
AFL-CIO, New York City
David Lloyd Kreeger: Chairman, Executive Committee, Government Employees
Insurance Companies, Washington, D.C.
Arthur B. Krim: President, United Artists Corporation, New York City
Ralph 0. Langley: Attorney, San Antonio, Texas
Mrs. `H. Gates Lloyd, III: Patron of the arts and education, Philadelphia
Arthur Logan, M.D.: Surgeon, New York City
Ralph Lowell (T) : Chairman, Boston Safe Deposit and Trust Company; Presi-
dent, WGBH Educational Foundation, Boston
Myrna lJoy: Actress, New York City
John W. Luhring: Regional Vice President, Union Bank; President, Community
Television of Southern California, Los Angeles
William P. Mahoney, Jr.: Attorney, Phoenix; Former Ambassador to Ghana
Mrs. Bennett Martin: Patron of the arts and education, Lincoln, Nebraska
Mrs. Eugene McDermott: Patron of the arts and education; Member, Women's
Advisory Council, KERA/Channel 13, Dallas
Donald M~Gannon: President, Westinghouse Broadcasting `Company, Inc., New
York City
Ralph McGill: Publisher, The Constitution, Atlanta
Arthur Miller: Playwright and author, Roxbury, Connecticut
Newton N. Minow (T): Attorney, Chicago; Chairman, Chicago Educational
`Television Association; Former Chairman, FCC
Maurice B. Mitchell: Chancellor, University of Denver
Robert Montgomery: Actor, New York City
Mrs. Jennelle Moorhead: Professor `of Health Education, University of Oregon;
Former President, National P.T.A.; Eugene, Orgeon
Frank B. Morrison; Former Governor of Nebraska, Omaha
Hugo Neuhaus": Architect, Houston
Mike Nichols: Director, producer, Beverly Hills
Antonia Pantoja: Executive Vice President, Puerto Rican Forum, New York
City
Rosemary Park;~ Vice Chancellor for Educational Pl~nning and Programs, UCLA,
`Los Angeles
Rev. Everett C. Parker: Director, Office of Communication's, United Church of
Christ, New York City
I. M. Pe'i: Architect, `New York City
Louis S. Peirce: Chairman, Educational Television Association of Metropolitan
Cleveland
Ernest J. Philipp: President, Community Broadcast Council, Milwaukee
A. Craig Phillips: Vice President, Richardson Foundation, Greensboro, North
Carolina
Gerard Piel (T) : President and Publisher, Scientific American, New York City
Norman P'o'dboretz: Editor, Commentary, New York City
Harold Prin~e: Broadway `producer-director, New Y'ork City
Edward M. Purcell: Physicist, Harvard University, Cambridge, Massachusetts
PAGENO="0046"
42
Robert B. Quinn~ M.D.: Chairman, Ohio University Public Television-Radio Ad-
visnry Committee, Athens
A. Philip Randolph: International PreSident, Brotherhood of Sleeping Car Por-
ters, New York City
Robert Rausciienbreg: Artist, New York City
Charles B. Reilly, Jr.: Executive Director, National Catholic Office for Radio
`and Television, New York City
Frank A. Rose: President, University of Alabama, University
Edward L. Ryers'on: Honorary Charman, Chicago Educational Television Asso-
ciation (WTPW)
Carl B. Sanders: Former Governor of Georgia, Atlanta
Dick S'chaap: Journ.ali~t, New York City
Susan Schmidt: Editor, Colorado Daily, University of Colorado, Boulder
Budd Schuibreg: Author, Los Angeles
Mrs. William H. `S;gbuman: Chairman, Friends of `Channol 13, New York City
Ty Seoggins: Manager, Personnel `and Public Re1ations~ Tidewater Oil Company,
Los Angeles
Charles A. Siepmann (P): Professor Emeritus, NYU, New York City
Mrs. Arthur Skeition: Chairman, Washington State ETV Com'm'isrsion, Olympia
Mrs. David E'. Skinner (P): Patron of the a'rts `and education', Beilevue, Wash-
~ngton
Robert Smylte: Former `Governor of Idaho, B'oise
Philip M. Stern: Author, Washington, D.C.
Mrs. Robert J. Stuart: President, League of Women Voters `of the U.S.A., Wash-
ington, D.C.
Maria Pathlohii of : Ballerina, `Chicago
Allan `Peniko: Institute `of Urban Affairs, University of `California, Berkeley
Gu's Tyler: Assistant President, International Ladies Garment Workers Union,
New York City
Leslie Ugga'ins': Actress, New York City
Eli Wallach: Actor, New York City
June Wayne (T): Director, Tamarind Lithography Workshop, Los Angeles
Caspa'r W. Weinberger': Attorney, San Francisco.
Leonard Woodcock: Vice President, United Auto Wor'kers, Detroit
Robert B. Wright: Vice Chairman, Georgia State Board of Education, Mo'ultrie
Paul A. Yetter: Vice President, Public Service Company `of Colorado; President,
Council for KRMA/Channel 6, D'enver; Vice `Chairman, Colorado C'ommissi'o'n
on Educational Telerisi'on
Whitney Young, Jr.: Executive Director, National Urban League, New York City
Mr. MACDONALD. Mr. Harvey.
Mr. HARVEY. He has touched on the only question I had.
I noted that in both Mr. Robertson's statement and in Mr. Kubasik's
statement, on page 4 of Mr. Robertson's and page 5 of Mr. Kubasik's,
both of them emphasize what they really wanted was not only the $9
million that this bill covers, but the $10.5 million for facilities in 1968,
and in addition to the $9 million for 1969, an additional $12.5 million
for facilities in 1969.
Is that correct?
Mr. ROBERTSON. That is correct, sir. That is an endorsement of the
action of this subcommittee, this committee as `a whole, and of the
Congress in the act which is now the law of the land.
Mr. MACDONALD. Gentlemen, we appreciate your coming this far and
having such little time, but the bureaucrats consumed quite a lot of
time. There is nothing much we can do about it.
I will recognize Mr. Brown. The House is in session.
Mr. Brown.
Mr. BROWN. Do any of you gentlemen have any idea what the ulti-
mate total responsibility will be in this field? `What is the total cost of
the operation of the Public Broadcasting Corporation?
Mr. ROBERTSON. In order to answer Mr. Brown's question and also
to save time, Mr. Chairman, I would suggest that all of this is in the
PAGENO="0047"
43
record of the past hearings. I don't believe there are any changes that
anybody would suggest at this particular juncture.
Mr. MACDONALD. Out of courtesy, do you know the answer, just to
give it to him?
Mr. RoBERTsoN. You are asking for the total amount for the Cor-
poration for Educational Television?
Mr. BROWN. The functioning corporation.
Mr. ROBERTSON. The Department of Health, Education, and Wel-
fare had provided for the corporation a projection which is found on
page 53 of the committee's former report by fiscal years, starting with
$9 million in fiscal 1968, and running up to $120 million in 1973, with
the comments that the long-range corporation budget is not expected
to exceed $160 million by about 1980.
Mr. BROWN. That is the answer I wanted.
Would you react to the suggestion of a possibility of a combination
of subscription or pay television with a tax on broadcasters? The tax
on broadcasters has some built-in thermostat because if ETY can be
considered to be competitive with commercial broadcasters, then when
the commercial broadcasters don't do so well because of the fluctuations
in the economy, presumably ETY would have less money to operate
on, too. And, you wouldn't be tied to a quixotic Federal Government,
either in the Congress or in the executive branch. Could you comment
on that?
Mr. ROBERTSON. I would be glad to, Mr. Brown.
I would say in answer to your comments that these are the kinds of
considerations which educational broadcasters generally are in the
midst of studying.
I don't think any one of the suggestions that has been made, in-
cluding pay television, should be thrown out. There are specific ob-
jections and specific strengths in all of them, but I don't think we are
prepared to say yet precisely the plan we would support.
Mr. BROWN. When do you think you will be prepared?
Mr. ROBERTSON. I think we need to see some action on the part of
the Public Corporation.
Mr. BROWN. Roughly. One year, 5 years, 20 years?
Mr. ROBERTSON. One year.
Mr. BROWN. Thank you.
Mr. MACDONALD. Thank you, Mr. Brown.
Mr. BROWN. Have any of you read a statement made by Federal
Communications Commissioner Robert Lee on January 26 on the re-
sponsibility of stations in news presentations, made to a conference
held at the continuing education center at Notre Dame University?
Mr. KTJBASIK. I heard reports of it, but not the full statement.
Mr. BROWN. Mr. Chairman, I would like to ask that the statement
be placed in the record at this point for the interest of the members of
the committee.
Mr. MACDONALD. Without objection it isso ordered.
(The statement referred to follows:)
REMARKS OF COMMISSIONER ROBERT B. LEE, FEDERAL COMMUNICATIONS COM-
MISSION. CONFERENCE AT THE CONTINUING EDUCATION QENTER, NOTRE DAME
UNIVERSITY, SOUTH BEND, IND., JANUARY 26, 1968
RESPONSIBILITIES OF STATIONS IN NEWS PRESENTATION
A network commentator, covering the 1964 Convention, spotted a civil rights
demonstrator who had prostrated herself on the convention floor. He told the
PAGENO="0048"
44
Control Room Director who replied that it would be a few minutes before be
could put him on the air. When the commentator asked the woman how long she
planned to remain `there, she raised her head slightly and asked "How long would
you like ?" The responsible judgment of what conalitutes news is most demanding
on the TV news media. I believe this requires something more than a beard and a
guitar. Are they looking for news or viewers? I think you should look for news.
"When people see it on TV they are experiencing it for themselves" said Fre~I
W. Friendly, one time head of OBtS News and now Professor of Columbia Uni-
versity Graduate School of Journalism. "It must be true, the viewer feels be-
cause he is seeing it. We cannot tamper with that trust or we will lose
everything." NBC issued a directive last summer stating that no newsman is to
"arrange", "modify", "stage", "schedule" or "re-enact a news event. I believe
most radio and TV stations now `have similar instructions or an operating poll4y.
Like all rules, there are exceptions which require responsible judgment. Clearly
there would be no problem when a presentation to an `honored guest is re-enacted.
But should a newsworthy `person be asked to walk fast or slow to better cover
a demonstration in the background? What if background music or `applause is
added to a program? Consider the cameraman who missed filming a hoodlum
demonstrator throwing a rock through a window. Fortunately the broadcaster
has already answered `most of these questions and `presents the event unchanged
as it happened. `This responsibility assumed `by broadcasters is no `accident;
it is their direct recognition of the right of free `speech granted by our `Const1tt~-
tio'n, `which `right `has repeatedly been reaffirmed by the Courts, the Com~nunica-
tions Act and `the Rules and policy of the Federal `Communications Commissiop.
The freedom enjoyed by the broadcast news media is not absolute. It is difficult
at best to focus on n human being or event which `pre-suppo'ses that an initial
`decision has tentatively been made and that this particular person or event
is newsworthy. TV coverage even though entirely complete a'n,d accurate can,
because of lighting, camera angle and o'ther technical factors, completely distort
the news. Thus there is t'he responsibility of reporting pictorially, what `was said
or done, without technical distortion.
In this and ~othcr respects, the broadcast media is at a disadvantage with the
print news media. Th~ print media enjoys the luxury of eyaluating the new~-
worthiness of `a President's statement or other important event after it has
occurred rather than carrying them as they occur. Consider coverage of an auto-
mobile race, live on TV. `Normally you would expect to film the skill of the
drivers `with possibly the main event `being an interview with the winner. But
what if the main event is a tragic an'd painful death? The TV newsman here
must make ~n instant decision `w'hich balances the public's right to know con-
sistent with good taste and the mores of .the times.
When TV seeks to cover an important national figure, conditions may `apply
which `would not apply equally to the print news media. Recently this entire
matter was `brought to the public's attention when `Richard S. Salant, President
of `CBS new's, frankly told viewers that an interview with the President `bad
been subject to some `degree of con'trol `from the White House. TV `cover'age may
often involve the power of some degree of veto' as a `p're-'d'etermined `condition of
the interview.
There are also situations in which the very nature of TV coverage require the
newsman to be conversant in either local, national or international affairs.
On-the-spot radio or television news coverage may inadvertently jeopardize a
delicate local, national, or international situation. A delay in reporting such
an event may properly be indicated. I do not classify this as censorship, It simply
reflects responsible self-discipline in making judgments based on a great deal
of experience and professional integrity on the part `of the newsman.
TV has an!'added hardship in that it serves `both as a neWs reporting medium
and `platform for various political views. Unlike the editorial section `of a news-
paper or `magazine, the `T'V viewer is not always able to emotionally or intel-
lectually `distinguish `between the two. TV bears a responsibility in news preseñ-
tatio'n' which is greater than any others ne'ws media before in our histOry.
Mistakes have been made and will `be made in the future. However, the Broadcast
News media on the whole `has met, in my opinion, and dealt with each new
challenge `as it appeared. This has been accomplished `through the `broadcasters'
self-imposed code. Th'is responsible `approach is the `only way the forward looking
responsible `broadcaster maintains th'e rights granted him by our `Constitution `and
the corresponding duty `which any right involves.
We now `have a new factor to deal with. This is the ETV station and the
support it will receive from the newly crea ted and as yet unfunded Public
PAGENO="0049"
45
Broadcasting Corporation. I believe that the proper acceptance ol' the ETV
station can bring a new dimension to both the commercial and ETY stations.
Network and locally originated news has matured and, in my opinion, per-
forms a very, very good job. I see no reason why 1~T'V stations under the Public
Broadcasting Act should compete in the area of regularly scheduled hard news.
The ETV station can perform a worthwhile service in analyzing the news, panel
shows and editorials in depth.
I recognize, of course, that there Is no such proscription in the enabling legis-
lation and as a matter of fact, the Carnegie Report which is the catalyst of the
Public Broadcasting Act makes much of the contribution that they may make
in the area of live news. On reflection, I merely indicate my concern with such
programming not because I would not trust the integrity of the PB'C broadcaster
but rather because I believe live news may carry the appearance df bias from
a government sponsored corporation. Unhappily,, human nature is such that
bias is defined as that with which one disagrees.
As I read the debate on the Public Broadcasting Act of 1967, however, I ~m
struck with the legislative intent of not creating competition to the existing
broadcast structure but rather to provide a new and exciting choice to the dis-
criminating audience.
With the Board of Directors appointed b~ the President and the use of Govern-
ment funds, it is difficult Indeed to look at IIPV as a completely non-government ,
function.
Actually, in this area of financing ET'V broadcasting, I believe that significant
financial contributions from commercial stations may result `in substantial
benefits to all parties, including the public. I have considered various proposals
for government and private support, including the excise tax of 2-5% on new
TV set sales and charitable contributions by commercial broadcasters, private
industry and various foundations.
I feel that industry support of EPV should properly be considered a business
expense of the commercial broadcaSter. I have from time to time `attempted to
create a dialogue on an idea I have had. I might as well try it on you. All broad-
~cast stations are licensed to serve in the public interest. This `has been interpreted
as including a concern w'ith the type of programming that a proposed station
intends to "air" to "serve the needs of the community."
The concern of the Commission with programming viis-~a-vis a prohibition
against censor~hi'p `has been a complex administrative problem. It seems to be
resolving itself into a deep concern with the e~pertlSe of the licensee in the
programming area. The Commission concern is `to insure that the licensee is
indeed an "expert" in the needs of the community `and h~w these needs are
being served by competing media. When `analysis shows him a void that he can
fill `by his programming schedule, h'e files his proposal with his application. The
C'o'mminsion piioipe'r1~ quizzes its licensees as to what they have done to make
themselves "expert" and having reached `affirmative judgment, largely relies
on' the programming `proposals submitted by the applicant. Thus, it becomes
the `iiceii see's "promise" against which is measured his "pe~formance" at `retiewal
time at a later date. ` One caveat. It,'would he unrealistic for the comthission
to bind the licensee to his precise promise fo'r `a three-year license period. New
media ei~ters the market, the effect of which the licensee an~alyzes to determine
what, if any, programming `changes he should make to tailor `his `so-called
"void." After ~a'otification to thO Commission, this "amends his `original proposal.
Thus we h'ave, ,for' example, stations which program all news, religion, ethnic,
advertising arid muSic. This presupposes that the licensee survey has ~h'o'wn the
totality of `o'ther brOadcasting media provides the `OOmmunity with well-rounded
programming. ` ` ,
The basic problem wi'th `commercial broadcasting today is the intense corn-
petitinu for a small d'm'oun't of broadèast time. `There are only 18 hours "at inbst
in the full bro'ddeast d'ay.' Actually, given our living `habits, there are `only three
or three and'a half b'ours-~-usnally from 7:00 to 10:30' P.M.-when `most `adult
human "beings find `it `convenient to watëb television. The "broadcasting networks
and' broadcasting stations `are `in `an enormous `competition simply to deliver the
largest possible `aud'ienco~ dtnring this time segment. With the exception o'f
the 7' o'clock news ~rograms on some stations, the ~eneraZ public generally
has no choice butt to watch the mass `appeal programs. At the risk of being
inconsistent with my prertoüs `remarks, T might say that on Sunday night even
the news programs are somewhat curtailed. Moreover, `only a minute or `two can
usually be given on `the news programs to, say, `a major report on a very basic
issue-a report to which even the small newspapers would give a thousand
PAGENO="0050"
46
words and which ~pou1d be reported in full in some newspaper~ and magazipes.
In brief, on most evenings the average citizen who wishes to be better informed
or to stretch his mind a bit or even dip into the best in our culture has no oppor-
tunity to do so-he is deprived of choice.
The educational station in a service area is a part of the media that the
licensee analyzes. To the extent that the educational station is airing special
interest viewing, it may not be necessary for the commercial station to carry
as much of this type programming as might otherwise be necessary to "meet
the needs of the community."
Thus it seems to me, the commercial station has a selfish motive in insuring
the continuation of a viable educational station, and limiting hi~ obligation
to carry programs that he cannot sell. By appropriate encouragement, be might
be persuaded to undertake an annual contribution to the s~tation, in his budget,
to insure that the educator stays on the air for a full program schedule IJnder
this reasoning, he should be able to charge off such contributions as a business
expense. To this extent both the responsible commercial and educational TV
stations serving the same community can better allocate their prime time eve-
ning hours. For example, the commerciall station could provide greater depth in
its regular hard~ news coverage realizing that the in depth analysis need not
be provided because this is the function of the adequately financial ETY sta-
tion. As a matter of fact, on a current basis, there is a possible marriage between
commercial and ETV television stations. (I hope one or the other will not get
pregnant.) ABC has already announced that it does not intend to cover the
Republican and Democratic Conventions from gavel to gavel. I do not see why all
networks could not cooperate and financially support the ETV coverage from
gavel to gavel. The networks would then be free to monitor the entire conven-
tions and select for presentation what they choose. Also any member of the
public, would have a choice to view the entire proceedings over ETV.
A commercial station can, of course, make a tax deductible charitable eon-
tribution to an educational station. However, I find that revenue regulations
limit tax deductible charitable contributions of all kinds to 5% of the com-
panies' taxable income and this could be a limiting factor on the amount the
commercial station could contribute to the educational station. If my reasoning
is sound, it follows therefore that support should be given to a proposal to regard
these contributions by commercial stations to educational stations as a business
expense. The presentation of news over broadcast media has now become one of
the public's primary sources of news. They want more of it and they want the
details which are not possible with headline or capsule news presentation. They
also want to know what the other fellow thinks.
One of the matters you will be discussing in this National Television News
Conference is a new element-public opinion polling. Regardless of the judg-
ments you may reach on the merits of television polling, I welcome the broad-
casters use of new methods to inform the public. From what I can observe, the
public opinion is not without problems. Students could have a ball loading the
results. They can have one group repeatedly call in with a "yes" vote and another
group with a "no" vote. This not only distorts the public's view but also may
deny the vote to someope with a genuine interest in the issue. It is also possible
for special interest pressure groups to alert their membership and insert an un-
known loading factor. Many other statistical inaccuracies can creep into such
polls. Time Magazine in its October 20, 1967 issue cited an example of one city
having inconsistent votes on related questions and that one station discon-
tinned its poll when 82% of the listeners indicated they believed poll results in-
valid. In eseence, the question is "Do broadcast polls or poll results constitute
news?" The broadcaster is aware of the problems and his response is an auto-
matic caution signal.
The broadcast Industry has and must in the future assume responsibility for
the news its presents. Our system will simply not permit or tolerate news to be
presented under the auspices of the government. Yours is the responsibility
to accurately report the news. We bQth `have `a responsibility to make sure
this right is not diluted. This requires a great `deal of mature Common sense.
If your judgment is to program these polls, so be it. I would caution dis-
claimers as to results and I would certainly coordinate closely with your local
telephone company to insure that local communications are not jammed particu-
larly those involving safety of life and property. There have been some specific
examples of this problem.
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47
Mr. MACDONALD. Mr. Kornegay.
Mr. KOITNI~GAY. Mr. Chairman, I have done my share of chasing
rabbits this morning. I have no questions, but I would like to say
I'm going to vote for the bill.
Mr. MACDONALD. I think the majority will.
Thank you all very much.
The hearing is concluded.
(The following resolution was submitted for the record:)
RESOLUTION ON PUBLIC BROADCASTING ADOPTED BY THE GENERAL BOARD OF THE
NATIONAL COUNCIL OF CHURCHES, FEBRUARY 22, 1968
The Public Broadcasting Act of 1967 is a significant step toward realizing
the full potential of non-commercial broadcasting. We therefore, commend the
Congress for its vision in establishing a system of public broadcasting through
a private corporation, and express our appreciation to the Chairmen of the
House and Senate Interstate Commerce Committee and to other persons who
worked diligently for the passage of the Public Broadcasting Act.
We support the continued development of Public Broadcasting as a major
educational force in American life. We believe that Public Broadcasting can
and should provide a program service that will analyze and interpret the dom-
inant aspects of American culture, including the arts, religion, economic and
social life, science and technology, government, law, and democratic institutions
and practices. We especially support the potential in Public Broadcasting for
providing educational cultural, public affairs and entertainment programs for
specialised audiences.
We believe that such a broadcast service will contribute information and
interpretation on issues which the people of this country are facing, or will
face, the provision of which is essential to the maintenance of an informed
electorate.
We recognize the valuable role of Public Broadcasting in making possible
equal educational opportunities for all citizens, through formal educational
courses, and additionally, its service to the public as a means of continuing
education for everyone who has completed his formal education.
Finally, we call the attention of our member communions to the need for
widespread citizens support of this venture, and encourage public and private
funding of both the Corporation for Public Broadcasting and educational broad-
casting stations in local communities.
(Whereupon, at 12:20 p.m., the subcommittee adjourned.)
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